Kontoor Brands, Inc.

Long Live Cowgirls! Wrangler and country music superstar Lainey Wilson have launched their much-anticipated clothing collection, Wrangler’s largest collaboration to date. Check it out here: https://lnkd.in/eVDxbMei

Country music superstar Lainey Wilson traveled to New York City this week to unveil her much-anticipated clothing collaboration with Wrangler, bringing cowgirl cool to the Big Apple. “My parents had me in a pair of Wrangler’s before I could walk,” Wilson told NYFW press, regarding her lifelong connection to the brand. “When I put these clothes on, I feel like I am connected to my inner child, but I also feel like I can do anything I want to do.” “This was something for me to call home about,” she added with a laugh. “I called Daddy and I said, ‘We're going to be working with Wrangler!’ And he's like, ‘Oh shoot! She's really doing something!’” The collection, Wrangler’s largest collab to date, is the first artist co-created collection in a multi-year partnership between Wilson and Wrangler. The collection goes on sale as an exclusive preview for Wrangler Rewards members on 9/24, and to the general public on 9/25.

Five years ago, Kontoor employee Sande Taylor Pahl founded Book Buddies: a Title I school tutoring program for reading and math. This week, Book Buddies was recognized as Guildford County Schools’ Volunteers of the Month. What began as a program with 9 students grew to 37 students and undoubtedly has left a positive impact on the Greensboro community. We are proud of our employees for their hard work and dedication!

We're excited to showcase a few talented individuals who represent Kontoor in the Wrangler Bespoke collection! Explore the jean that's specially made to complement your every curve: https://lnkd.in/e9FZtTBM

Last week, our distribution center and customer service leaders gathered at our Global HQ for a successful week of collaboration, learning, and connection. Their dedication is truly the heartbeat of our operations!

As summer winds down, we're bidding farewell to our incredible interns who have made a lasting impact at Kontoor Brands. From bringing fresh ideas to life to diving into projects, you've truly left your mark. Thank you for your hard work, enthusiasm, and dedication. We're excited to see where your journeys take you next!

Discover the fun world of Samuel Eckert's illustrations, brought to life at our Lee store in the heart of Marais, Paris. Watch to see what inspired his artwork in this exclusive summer collaboration.

Building on the momentum of yesterday’s Q2 earnings call, in which Kontoor Brands raised its full year outlook, President, CEO and Chair of the Board Scott Baxter went on Bloomberg’s ‘The Close’ to explain how Kontoor is bucking the trend at a time of slumping retail stocks and consumer caution. “Our products are working in the marketplace,” Baxter said. “We have a really great product line that has really great value.” In addition to great value, Wrangler and Lee has an increasingly wide distribution across multiple channels in the U.S. and internationally, Baxter said. He added that the brands’ marketing, collaborations, and innovation are also strengthening Kontoor’s overall position with consumers. “For all those reasons, we’re really clicking with the consumer right now,” Baxter stressed. The Close’s co-host Romaine Bostick concluded the interview by recognizing Kontoor’s market performance as “one of the few bright spots” in a day when many stocks were down significantly. Watch Scott Baxter’s segment starting at 09:31: https://lnkd.in/eBXknRfb

Today, Kontoor Brands announced its 2024 Q2 results and raised its full year outlook. Scott Baxter, President, Chief Executive Officer and Chair of Kontoor Brands, said: “We delivered second quarter results that exceeded our expectations driven by higher revenue, stronger gross margin expansion and cash flow generation. Our fundamentals continue to improve, providing us with significant optionality to drive long-term value while returning more than $100 million to shareholders year-to-date. We are carrying great momentum into the second half of the year and are raising our outlook, including the impact of additional demand creation investments that will support profitable growth for the balance of the year and beyond.” Read full release here: https://lnkd.in/egJW_G2k

We're excited to celebrate more of our innovation team's recent achievements in Fast Company's 2024 Innovation by Design Awards! ➡️ Lee AeroPuff Jacket, Honorable Mention, User Experience: https://lnkd.in/dgCjKTQA ➡️ Lee Better Black, Honorable Mention, Fashion and Beauty: https://lnkd.in/gbTYYNEZ We're proud of our team for their dedication to pushing the boundaries of fashion and sustainability. #FCDesignAwards