KORTX

Detroit's spirit of reinvention is alive & well! ️🏙️ Ford Motor Company's restoration of the Michigan Central Station symbolizes the city's resurgence, & KORTX, a Detroit-born innovator, is proud to be part of the story. Read more about how we're keeping Detroit's legacy alive in our latest article by Kate Meda. 📖 ✨ With insights by Angela Wyrembelski, AIA, André R. Rogério de Souza, Melinda Soegiharto, Damon Henry, Kaia Anderson, Stephanie Kosovich, Brandon Pollard, Andy Kemp, Paola Miano, Maria Wittbold, & Sean Stojanovski. ▶️ https://lnkd.in/eGAyiSUH #MichiganCentralStation #DetroitNeverLeft #DetroitAdAgency #DetroitAdvertisingAgency

We made sure the 𝗿𝗶𝗴𝗵𝘁 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘀𝗮𝘄 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. ✒️📃🎓 When traditional advertising methods failed our education client, KORTX stepped in to find the right approach. Previous campaigns struggled to reach crucial demographics—adult learners, first-time students, and dual-enrollment high schoolers. KORTX changed that. ➡️ https://lnkd.in/gp9rGRNr #CaseStudy #DigitalMarketing #EducationMarketing

🏆 Our Presidents Cup ad packages are the perfect tee-off point. With a keen interest in golf, football, and luxury goods, this audience is an ideal target for high-end brands. Learn more. ➡️ https://lnkd.in/g_i3exhN #Programmatic #Golf #DigitalMarketing

Today marks 2 KORTX anniversaries, Kaylee Pope & Sean Stojanovski. Sean ✨ 8 years! ✨ Congratulations to Sean on celebrating 8 years at KORTX! Sean has been a KORTX chameleon since our early days, adapting and excelling in every role. Recently, he has played a pivotal role in managing one of our largest partnerships, expertly handling day-to-day operations and diverse requests. His multitasking ability and dedication have significantly impacted our success. Cheers to Sean and many more years of achievements ahead! Kaylee ✨ 2 years! ✨ Join us in celebrating Kaylee's 2nd anniversary as our Director of Content Strategy! Kaylee demonstrated exceptional leadership this year by seamlessly guiding the marketing team during Stephanie Kosovich 's maternity leave. Over the past 2 years, she's been instrumental in building our brand's content and always brings creative ideas to improve our content... even if it's "not a top priority" to "buy an alien costume so Tex can be like the Duolingo owl." Thank you for all your hard work and dedication, Kaylee! #KORTXAnniversary #KORTX #EmployeeAnniversary

Here's what you missed last week in digital marketing... 1. New AI content disclosure standards. 2. CTV proved its worth. 3. Paramount ads are surprisingly affordable. 1️⃣ ANA (Association of National Advertisers) released a new ethics code. It includes 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝗳𝗼𝗿 𝗔𝗜 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗶𝘀𝗰𝗹𝗼𝘀𝘂𝗿𝗲, 𝗰𝗿𝘆𝗽𝘁𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝗶𝗲𝘀, 𝗰𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻, & 𝗺𝗼𝗿𝗲. 💡 Key Takeaway: Since regulation is unlikely to change, advertisers should adopt the practices now to stay ahead of future changes. 2️⃣ DISQO’s research shows 𝗖𝗧𝗩 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝘀 𝗼𝘁𝗵𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. CTV helps many brands achieve a: 1.1x boost in brand recognition 1.27x lift in brand favorability 1.09x jump in purchase intent 💡 Key Takeaway: CTV advertising significantly enhances brand metrics & down-funnel outcomes, particularly for consumer brands. 3️⃣ Paramount launched 𝗣𝗮𝗿𝗮𝗺𝗼𝘂𝗻𝘁 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗮𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗲 𝗮𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. This enables brands to create TV campaigns for $500 within 24 hours. 💡 Key Takeaway: Paramount’s ad manager made TV advertising accessible for small & mid-size brands. Smaller brands can reach mass audiences. #ProgrammaticAudio #AudioAdvertising #MarketingTrends

✨ Join us in celebrating Jessica Ostrom, 𝗼𝘂𝗿 𝗻𝗲𝘄𝗹𝘆 𝗽𝗿𝗼𝗺𝗼𝘁𝗲𝗱 𝗩𝗣 𝗼𝗳 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀𝗅 🎉 Since joining us, Jess has consistently excelled as Director of Account Management, championing our clients & helping their campaigns thrive. Her innovative spirit & exceptional organizational skills have been invaluable. She simplifies complex processes, builds strong client relationships & achieves remarkable outcomes. Jess's support & responsiveness have created a collaborative environment where clients feel like partners. We're excited for her well-deserved leadership role & continued success! #WomenInLeadership #Leadership #CareerGrowth #ClientServices

We've been paying attention! ⚒️ Our new July Kampus enhancements are a 𝗱𝗶𝗿𝗲𝗰𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗼 𝘂𝘀𝗲𝗿 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀. Experience faster, more accurate reporting and effortless document organization with these new features: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿: Users now have access to increased granularity and scheduling options, making your reports even more tailored to your needs and on time. 𝗞𝗮𝗺𝗽𝘂𝘀 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Our teams now share a single portal for document uploads & updates—no more CTRL+F in your shame folder. 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: Expect your KORTX team to work even quicker - we're optimizing workflow on our side, too. Does Kampus sound like something your team could use? Book a demo with our team today to learn how we'll save you time & money. 📆 #kampus #kortx #marketingautomation #efficiency

We're #hiring a new Account Executive in Michigan. Apply today or share this post with your network.

📣 🇺🇸 Election coverage is already getting noisy. Don't let your ads get sidelined by political ad preemptions & unpredictable media buys. Check out 11 more tips here. ➡️ https://buff.ly/49PUtUA #DigitalMarketing #ElectionSeason #Programmatic

🎲 From vanity metrics to Value: Our client's transition from clickthrough rates to site actions led to a 349% increase in high-intent website actions. 📈 Swipe through to see our strategy & success. 🔗 https://lnkd.in/eGeEzqUi #CaseStudy #MarketingStrategy #HotelMarketing #CasinoMarketing