Legends

The New York City FC Stadium Experience Center is now open! The new experience center gives fans and partners an inside glimpse into the first-ever soccer-specific stadium in New York City, set to open in 2027 at Willets Point in Queens, New York.   Legends is proud to support New York City FC in managing all sales efforts for suites and premium seating for the new stadium.   #TheLegendsWay #NYCFC

Saints Come Marching In! ⚜️   Learn more about the vision and strategy behind the Caesars Superdome renovation plus how we are working with our new colleagues at ASM Global on the iconic Superdome. #TheLegendsWay | #CaesarsSuperdome | #ASMGlobal ⬇️

"It means everything to me... There's nothing better than this."   Our Buffalo Bills Stadium Experience team shows off their game day activation setup + explains why filling the New Highmark Stadium with passionate #BillsMafia fans is an opportunity like none other. #TheLegendsWay

New gear for a new year of National Football League (NFL) football!    These Faces in Legendary Places are the heroes delivering the hottest apparel, coolest accessories, and mind blowing giveaways to football fans from coast to coast. Learn more about what they do and how they do it ⬇️

Get to know the new talent on our food roster for the 2024 National Football League (NFL) season! #TheLegendsWay   🥘 SoCal Spicy Wings & Fries, Jumbo Chili Cheese Dog, Carne Asada Fries, Baja Fish Tacos, and more! (SoFi Stadium) 🌶️ Vegan Nachos (AT&T Stadium) 🧀 Mac-n-hot Chicken Cone (Nissan Stadium) 🍜 Beef Pho (SoFi Stadium) 🍔 Wagyu Truffle Burger (AT&T Stadium) ♨️ Hot Chicken Nachos (Nissan Stadium) 🏴☠️ Each Bucs’ home game will feature signature dishes from award-winning Tampa Bay-based chefs that are available for fans through the Tampa Bay Chef Series (Raymond James Stadium)

Introducing Huntington Bank Field 🏟️   It was a monumental day for our partners at the Cleveland Browns, who announced a new 20-year partnership with Huntington National Bank that includes stadium naming rights.  As part of the new partnership, Huntington Bank, a super-regional bank headquartered in Columbus, Ohio, will also become the team’s official and exclusive banking partner. The partnership strengthens both organizations’ shared vision and long-standing commitment to the Cleveland community and broader region.   We are proud to have helped secure and negotiate this agreement on behalf of the Cleveland Browns. Congratulations! #TheLegendsWay   Read more: https://lnkd.in/gYzsDevT

Go Blue! 🔵🟡   We are proud to partner with the University of Michigan to deliver an enhanced retail and eCommerce experience for students, alumni, and fans. As part of the new 10-year partnership, Legends will have the exclusive rights to manage, operate, sell, and distribute all Michigan-licensed merchandise.    Read More: https://lnkd.in/gH8fHUUZ     Warde Manuel, U-M’s Donald R. Shepherd Director of Athletics: “Fans will be able to purchase a comprehensive assortment of licensed products from a best-in-class retail partner that focuses on a holistic customer experience. We are excited to begin this new venture with Legends.”    Kirta Carroll, President, Legends Global Merchandise: “Legends is honored to partner with U-M to deliver their passionate fans an enhanced, seamless shopping experience. Our team will work alongside U-M to maximize fan expression and the University’s powerful brand affinity through compelling products and premium experiences.”    Mike Behan, President, Legends College: “Innovative universities like U-M are thinking differently about generating revenue in the new collegiate landscape. Legends’ expertise in creating customized solutions focused on the fan experience and monetization for premier athletic departments makes this a perfect fit.”   #TheLegendsWay | #GoBlue

The fun has just begun! 🎉   At properties across the globe, we gathered to celebrate the next era of Legends and ASM Global. Cheers to the future full of sports & entertainment wins! 🥂   #TheLegendsWay | #ASMGlobal

From tennis lovers to top-tier athletes, lasting memories were made at the 2024 Cincinnati Open! 🎾   Fan excitement and an enhanced retail experience drove record-breaking merchandise sales thanks to the largest collection of tennis merchandise the Cincinnati Open tournament has ever seen, including:   🛍️ A new, expansive retail shop spanning 11,000 sq ft  👕 Over 850 items featured ✨ More than 30 brands and vendors showcased   “The energy around the 2024 Cincinnati Open was electric. Our team met the moment, creating an on-site shopping experience that aligned with the excitement on the courts while providing the best service to every customer that walked through the door,” said Kirta Carroll, President, Legends Global Merchandise.   Legends is proud to power sales, merchandising, and partnerships for the Cincinnati Open. Congratulations to our partners at Cincinnati Open and our Legends team members on this historic 2024 Open! #TheLegendsWay

We proudly salute a shining superstar and passionate college sports fan, Christina Morgan, General Manager at Army West Point! 🫡🌟   This top-ranking member of The LEAGUE of Legendary Women has been a champion of change in a highly traditional environment by embracing challenges and building relationships to improve event experiences for clients while also serving as a proactive mentor for Legends teammates. 👏   When she’s not crushing it at work, she’s satisfying her competitive streak by playing USTA amateur tennis! This wife and mom of four (two kids, two dogs) is a passionate rescue animal matchmaker and just moved to a new home where her family can make their own maple syrup and honey! 🎾👨👩👧👦🐶🍯   The LEAGUE of Legendary Women enthusiastically celebrates and supports female Legends employees all around the world. Check out current Legends job listings for the opportunity to work with amazing teammates like Christina! https://lnkd.in/gbpx7b8w