Legends

The DIRECTV Soccer Champions Tour is back! Congrats to our partners at Soccer Champions Tour and DIRECTV on this continued partnership to bring U.S. soccer fans the world's best this summer. Six matches between Real Madrid C.F., FC Barcelona, AC Milan, Manchester City Football Club, and Chelsea Football Club to be played in iconic stadiums across major markets in the United States. And the new DIRECTV Champions Lounge - NYC's summer home for soccer from July 4 - August 10 👏 👏 #TheLegendsWay #SoccerChampionsTour

Another historic sports moment for one of our legendary partners! Congratulations to the International Cricket Council Men’s T20 World Cup on a record-breaking crowd for a U.S. cricket match at the India vs. Pakistan match on Long Island yesterday.    Our hospitality team has delivered a globally influenced menu for fans at the U.S. venues for Cricket World Cup in New York and Florida, with concession and premium offerings representing diverse cultures and palates. And long before the tournament began, our IQ team supported the ICC with audience and price modeling to develop revenue projections for the entire tournament.   Read more about our food offerings on Long Island in this Newsday article highlighting “Can’t-Miss Snacks at Cricket World Cup”: https://lnkd.in/gZ7dKvYA   #TheLegendsWay #T20WorldCup

Congratulations to our partners at the National Women's Soccer League (NWSL), Chicago Red Stars, and Bay FC on this incredible milestone! Legends is proud to have served as the digital ticketing agency for the Red Stars providing digital marketing strategy and execution to drive ticket sales and help make last night's match in Chicago the highest-attended NWSL match in history. #TheLegendsWay

From the tennis court to the business playing field, Lyn Gillies always maintains an advantage! 🎾💪   The LEAGUE of Legendary Women’s latest “A League of Her Own” honoree was recently promoted (congrats, Lyn! 👏) thanks in no small part to her active personal lifestyle and proactive attitude as a leader at Legends.   With her star-studded track record of partnership strategy, Lyn has innovatively served a wide range of sports & entertainment Legends partners. We’re excited to recognize her openness to collaboration and team-first mentality as critical components of her development as a person and professional! 🤝🏆📈   The LEAGUE of Legendary Women proudly celebrates and supports female Legends employees globally. Check out current Legends job listings for the chance to join amazing teammates like Lyn! https://lnkd.in/gjc_SpnD

¡Hala Madrid!   Congratulations to our partners at Real Madrid C.F. on winning their 15th UEFA Champions League title!   While the club was battling for the title in London, our Hospitality team served nearly 80,000 passionate fans at the Santiago Bernabeu stadium who were cheering on Real Madrid at a massive watch party.    #TheLegendsWay #RealFootball #CHAMP15NS

We are excited to partner with ALUM on the launch of a new real estate brand providing luxury residences and exclusive member clubs designed to heighten the college town experience. Read More: https://lnkd.in/gTEJeUnr   “College towns are special places that hold immeasurable value in our hearts, and countless people travel to these cities every year for sports games and other events. ALUM was founded to celebrate these unique destinations and foster a deeper sense of camaraderie within them,” said David Vialli, Co-Founder of ALUM.   Mike Behan, President, Legends College added: “ALUM answers to a growing segment of sophisticated consumers who want the best in hospitality, no matter where they are. We are excited to partner with ALUM to deliver an exceptional private membership and dining experience at each location that brings people together around their shared passion for the local university.”   The ALUM partnership builds on Legends’ vast experience delivering premium experiences across college campuses.

THIS… is how we country!   Our Hospitality team served the finest food and drinks while our Partnerships team helped sign a lineup of exciting brand partners for country music’s party of the year, the 59th Academy of Country Music Awards inside the Ford Center at The Star in Frisco, Texas.   A tip of our cowboy hat to these activating partners Legends is honored to have supported the ACMs in securing: Albertsons Companies, Amazon Music, Ashley, Carhartt, Choctaw Casinos & Resorts, Coors Light, North Texas Ford Dealers, Visit Frisco, Frisco Economic Development Corporation, Fritos, Hornitos, Jack Daniel’s, Jayco RV, Korbel California Champagne, Licor 43, Lucas Oil, Princess® Cruises, Resistol Hats, SeatGeek, Visit Frisco, Wrangler, and Yellow Rose by Kendra Scott.    Congratulations to our partners at the ACM and our Legends’ team on delivering a memorable night! #TheLegendsWay

The doors are open at FC Barcelona's new commercial office, featuring an innovative and immersive showroom to bring fans inside the future Spotify Camp Nou.   Sales for the new Barça Hospitality offerings at the future Spotify Camp Nou are accelerating with 90% of the VVIP Suites and Boxes already sold. The new commercial office with 1,000m2 of floorspace supports the commercialization of the premium spaces at the stadium and aims to be a benchmark within the sector.   Chus Bueno, Managing Director of Iberia, Legends; Joan Laporta, President, FC Barcelona; Juli Guiu, Vice President of Marketing, FC Barcelona; and Sergi Ricart, Commercial Director, FC Barcelona attended the opening event to celebrate this benchmark moment for the Club.   Legends proudly supports Barça on this monumental project to deliver fans a first-class premium hospitality experience in the future Spotify Camp Nou. Read more: https://lnkd.in/dxKa_Asx 

The 2024 National Football League (NFL) Draft in Detroit was one for the record books for our Legends Global Merchandise team and our partners at the NFL.   With an enhanced retail experience, merchandise sales for the Draft had a 45% revenue bump from 2023. New this year we opened a 5,115-sq-ft. pop-up shop located within the heart of the Draft activities. There were seven more Legends-operated NFL Shop pop-ups that offered the largest collection of Draft merchandise anywhere with products available from more than 20+ licensees for fans of all ages.   Congratulations to our partners at the NFL and our Legends team members on this historic NFL Draft.    #NFLDraft | #TheLegendsWay

We are honored to have been selected by New York City FC to manage all sales efforts for suites and premium seating and deliver a best-in-class experience for the club’s supporters at New York City’s first-ever soccer-specific stadium set to open in 2027 at Willets Point in Queens, New York.    Brad Sims, New York City FC CEO commented: “Our goal is to build and create the best stadium and fan experience in all of Major League Soccer, and we’re confident that Legends’ unmatched expertise in this space will help us accomplish this objective.”   Added Mike Ondrejko, President, Legends Global Sales: “Our team is excited for this incredible opportunity to combine our deep knowledge in the New York market and experience in global football to bring New York City FC’s vision to life in their new stadium.”    #TheLegendsWay    Find out more: https://lnkd.in/dQ6u2qiV