What's the deal with clean rooms? Spoiler: it's not about tidying up your space. Welcome to "Here's the deal..." our brand-new video series that makes data collaboration and ad-tech trends as simple as they should be. In each short episode, a LiveRamp expert untangles topics and turns them into actionable insights. In this first episode, VP of Product, Matthew Karasick, breaks down the buzz around clean rooms.
LiveRamp
Advertising Services
San Francisco, CA 70,849 followers
Collaborating with the world's most innovative companies to build enduring brand and business value
About us
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
- Website
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https://liveramp.com/
External link for LiveRamp
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Founded
- 2011
- Specialties
- Data Onboarding, Big Data, Marketing Technology, and Digital Advertising
Products
LiveRamp
Data Management Platforms (DMP)
The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
Locations
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Primary
225 Bush St
Flr 17
San Francisco, CA 94105, US
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25, Rue Anatole France
Levallois-Perret, Île-de-France 92300, FR
Employees at LiveRamp
Updates
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Our Chief People & Culture Officer, Sharawn (Connors) Tipton, knows that the future of work is here, and it’s all about collaboration and innovation. Dive into her conversation with Business Insider about how we're navigating the future of work, AI, and the critical role of leadership in these transformative times. Change is inevitable—let's make it meaningful. https://bit.ly/3zcWg8U
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🥹 Proud moment: LiveRamp has been named a finalist in "Best Measurement or Analytics" in the AdExchanger Awards! Innovative solutions like the LiveRamp Clean Room and our Conversions API integrations are helping the industry solve its biggest measurement challenges, providing deeper insights from start to finish.
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Plot twist: Your data just got cast in Netflix’s next big hit! 🍿 LiveRamp is powering privacy-centric clean room measurement for Netflix! We're helping advertisers connect their data to Netflix's premium inventory to unlock audience overlaps, post-campaign reach and frequency, and last-touch attribution, all without data leaving a secure environment. With the LiveRamp Clean Room, powered by Habu, brands get the holistic insights they need to accelerate ROI. Now that's what we call a binge-worthy strategy! 📺💡
For the second year of Upfront negotiations, we closed deals with all major holding companies as well as independent agencies with a 150% plus increase in upfront ad sales commitments over 2023. Plus, we are giving advertisers new ways to buy, new insights to leverage, and new ways to measure impact. MORE HERE: https://lnkd.in/eqaXKCjc
Netflix Closes Successful Upfront and Expands Advertiser Capabilities
about.netflix.com
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LiveRamp reposted this
We’re LIVE with Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp on the #EcosystemAces podcast - hosted by Chip Rodgers, Chief Partner Officer at WorkSpan
Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp
www.linkedin.com
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Big news from Chrome on 🍪 🍪 🍪 The good news is that marketers can get the best of both worlds: the reach of authenticated inventory across cookieless browsers, CTV, and more + cookie-based reach on Chrome. Every marketer should be doing both. As Travis Clinger, LiveRamp Chief Connectivity and Ecosystem Officer outlines in this blog, cutting-edge marketers have implemented cookieless solutions that offer better performance than those powered by third-party cookies alone. Plus ⬇️ “Marketers want to reach consumers where they’re spending time, and that’s increasingly on CTV and mobile apps – two of third-party cookies’ most glaring blind spots. Cookies’ strength, open web programmatic advertising, is just one of the many channels where marketers need to engage their customers” ➡️ Read more about LiveRamp’s perspective on Google’s announcement and discover how we’re working hard to make every consumer experience addressable and measurable: https://bit.ly/46gMvCK
Why Google's Cookie Decision Doesn't Change the Direction of the Industry
https://liveramp.com
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LiveRamp reposted this
🎯 Are you ready to supercharge your advertising campaigns? Join Dynata and LiveRamp for a webinar on leveraging attitudinal data to enhance your campaign targeting. Join our 45-minute webinar to discover: 🚀 Strategies to seamlessly integrate attitudinal data into programmatic buying for maximum impact. 🔍 How brands and agencies can create their own first-party data while staying privacy-compliant. 📊 Holistic measurement techniques to evaluate the effectiveness of your new audience approaches. 💼 Real-life case studies of brands that have successfully built massive, high-value audiences with attitudinal data. 👇 Register today.
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LiveRamp reposted this
Signal loss is no longer something marketers can ignore. Deloitte recently reported that companies risk losing at least $91 million in revenue per year due to the deprecation of third-party ad IDs. Why is signal loss a problem, and what can you do about it? In part two of my new two-part series on signal deprecation, written with WasteNot, I explain how the loss of third-party data is impacting the two things marketers care about most: 🛍️Personalization 📊Measurement I also share guidance on how marketers can leverage first-party data and new innovations to not just survive, but thrive in 2024 and beyond. See part two here:
The Impact of Signal Deprecation on Attribution and Personalization
wastenot.io
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LiveRamp reposted this
The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:
A Brief History of Third-Party Advertising IDs and Why They Are Going Away
wastenot.io
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As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!
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