Did you know...? 📈 80% of sales volume is driven by having the right products on the shelf. Ensuring optimal product placement is crucial for maximizing your retail success. Our Ultimate Guide to Merchandising and Assortment dives deep into strategies that can help you achieve this and more. Don’t miss out on unlocking your store's potential! Download the ultimate guide now: https://lnkd.in/d4KD3xQW #RetailStats #MerchandisingTips #SalesBoost #TheUltimateGuide
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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🌟 Reflecting on the incredible success of NIQ China's first-ever Digital Advisory Council meet-up, it's clear that the future of e-commerce in China is not just about keeping up - it's about leading the way.
🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲: 𝗡𝗶𝗲𝗹𝘀𝗲𝗻𝗜𝗤 𝗖𝗵𝗶𝗻𝗮’𝘀 𝗜𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 𝗪𝗿𝗮𝗽𝘀 𝗨𝗽! 🚀 On August 21st in Hangzhou, China, we successfully concluded our first-ever NIQ Digital Advisory Council meeting. We brought together 17 digital and e-commerce leaders from top global and Chinese FMCG companies, alongside experts from ByteDance and JD.COM. The dynamic discussions centered on future collaborations, co-creation opportunities, and how NIQ will work with these digital powerhouses to drive brand success. Five insightful panels covered NIQ China's latest e-commerce and omnichannel solutions. The invaluable feedback and insights from our esteemed participants will be crucial in shaping the future of our offerings. NIQ China is committed to deepening our investment in the Chinese market, particularly in the e-commerce sector, as we forge lasting partnerships with both brands and digital platforms.
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We're thrilled to share key insights from our recent webinar, Win in the Aisles: The CPG Playbook for Profitable Growth. We were joined by Mohan Valluri, Vice President of Sales & Product Development at Alamance Foods Inc., who emphasized the power of a data-savvy sales team in truly understanding and serving customers—paving the way for sustained, profitable growth. Curious to dive deeper into these insights? 🏆 Watch the full recording here: https://lnkd.in/ebtWrefw #Testimonial #ClientStory #NIQFullView #CaseStudy
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Ready to decode what truly drives your customers? 🌍 Join our exclusive webinar to gain powerful, data-driven insights on how your customer ticks. Don’t miss out on this opportunity to stay ahead of the competition and connect with your audience like never before. Register now:👉 https://lnkd.in/dNZ9MkvF #MindAndMatter #NIQFullView #ConsumerBehavior
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From a shortened consumer attention span to retailer SKU reductions, the fight for the shelf is getting harder... Our Ultimate Guide on Merchandising and Assortment is here to help. Discover how our advanced analytics can optimize your assortments and drive success. Access the guide now: https://lnkd.in/deKTE-nz
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"In my 16+ years here at NIQ, I've had the opportunity to work across a variety of different teams and with so many fabulous people who were super smart and taught me so much but were also super invested in me." That's Stacey, our VP of Consumer Panel Analytics within our Omni Solutions department 😍 She and her team are in charge of showing the value of consumer panel trends to current and future clients, helping them understand consumers and where to find them. Listen to her story 👇 Want to build a career you'll love at NIQ? Learn more on our career site: https://lnkd.in/dkb8WVFT #LifeAtNIQ
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Our "My Story" podcast series aims to provide associates with a safe space to tell their stories & better understand the experiences of their colleagues. By sharing these stories, we help create a culture where open dialogue is encouraged, and associates are empowered to discuss important topics in a transparent, courageous manner. In our next episode, host James Anderson sits down with guest Francis Parisien to discuss how he and his partner decided to become dads…who happen to be gay. Listen here: 🎧 https://lnkd.in/eWsfUdPm #DEI #WorkplaceInclusion #MyStory
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At NIQ, we know nurturing talent and promoting from within are key to our success. 🌟 Hear firsthand from Francesca about her career progression from statistician to knowledge director in the learning and development team. Listen to her story and see why NIQ is the perfect place to grow and thrive 🌱🚀 Ready to join a company that invests in your future? 👉 Explore open roles and start your journey with NIQ today! 🔗 https://lnkd.in/eYixryEn
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Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://lnkd.in/eYeprpvF #TheFullView #NIQandGfK
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🎉 Wrapping up a successful event in Vietnam! It was inspiring to connect with top brands and retailers in the Consumer Tech & Durables Industry, discussing trends, pricing, and promotion strategies. Huge thank you to everyone who joined us! #TheFullView #NIQandGfK
💡 We successfully wrapped up our event in Vietnam last week, "Forecasting Excellence and Price Strategies: Networking for Success in the Consumer Tech Industry." It was truly inspiring to welcome top brands and retailers from Vietnam's Consumer Tech industry to discuss the latest trends, insights, and winning strategies in forecasting and price & promotion. The event was a fantastic opportunity to gain a holistic view of the home appliance, smartphone, plasma TV, and IT sectors. We also explored the powerful tools that help brands optimize pricing, promotion planning, and forecast scenarios to succeed in emerging markets. A huge thank you to our clients who attended and contributed to the event's success!
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