NoGood

The only thing more exciting than a campaign is the BTS. Zendaya recently became the new face of On earlier this month. The result? Their follower count surged to well over 50k with the campaign’s debut. But there’s more to credit than just the star’s appearance on the brand’s page. 👀 What made their campaign so different? Behind the scenes content. The inclusion of BTS helps humanize brands and generate a feeling of relatability in consumers. Incorporating this style pushed On’s campaign away from the realm of “selling” and more into “storytelling.” Do you think more brands should incorporate BTS in their campaigns? Let us know your thoughts in the comments below. #Zendaya #Athleticwear #brandcampaign

Comment your go-to OOO summer auto replies 🌴 #OOO #officelife #officeculture 

Is Instagram shooting themselves in the foot with this latest update? 🤔 Instagram announced a plan to debut an unskippable ad break. This is a huge change from the passive “soft ads” they used to run that are way more consumable (and skippable). User frustration is almost a given with such an update — but indirectly, advertisers will experience irritation too as their audiences lose patience with the platform. Since there's no current way to bypass the ad break, users are likely going to just exit the app as soon as they’re served an ad. This isn’t surprising. A study carried out by TikTok suggested that forcing viewers to watch adverts might actually lead to less engagement. 👀 What's more: Gen Z could make the problem worse. As millennials phase out as the general target audience and Gen Z steps in as the new mass target demographic, this update makes it harder to advertise to a generation that despises explicit marketing tactics. Do you think Instagram’s update spells disaster for advertisers? Let us know your thoughts in the comments below. #Instagram #advertising #marketing

Now THIS is an example of social listening done right. Aritzia’s noticed that customers were posting on Reddit and TikTok about their colorful puppy window displays, so they immediately released a limited batch of the porcelain dogs for charity. Here’s how reacting quickly to a cultural conversation online helped ignite new interest in Aritzia: 🐶 Social listening basically ensured that such a stunt would be rewarded — since customers had expressed an interest in the dogs, it was no surprise they sold out quickly. 🐶 By listening and responding, Aritzia showed people that they understood their desires, deepening the trust between brand and customer. 🐶 Working quickly to meet customer demand helped Aritzia respond to the online conversation as it unfolded instead of debuting the dogs after the fact. Would you purchase an Aritzia display dog? Let us know your thoughts in the comments below. #Aritzia #sociallistening #communityleadgrowth

Taking "flexible WFH" to a whole new level this summer because why not? #marketingagency #worklifebalance #workfromhome

We are excited to unveil NoGood’s new look, inspired by a chaotic amalgam of rebellious moments from the transformative tech era of 1984-1999. Our colors—purple, yellow, green, and black—reflect the bold spirit and creativity of this time. From the launch of the Hubble Space Telescope and MTV to the music of Pink Floyd, Michael Jackson, and Madonna, and the futuristic visions in "Back to the Future" and "Blade Runner," to the iconic Lego Space sets and the first Macintosh in 1984, this era redefined possibilities. Our rebrand is a tribute to these bold moments that continue to inspire creativity and science. Our process was mostly chaotic design by committee and we loved every moment of it! Welcome to the new NoGood. #rebrand #branddesign #branding

❌ Stop using office jargon in the workplace. Unless, of course, it looks like this. ⬇️ We’ve compiled a list of overused work phrases and brought their literal translations to life — what phrases should we do next? 👀 #marketing #officelife #officehumor

Is Google’s AI Overview a liar? AI Overview is the newest — and perhaps most faulty — technology from Google. The eagerly awaited search feature has done more harm than good, spitting out “hallucinations” (aka false information) instead of real answers from reputable sources. Here’s what developments like Google’s AI Overview say about the current AI landscape: 🏃With new updates like ChatGPT 4-o dropping faster and faster, companies like Google feel pressured to release new tech (even if they lack the ability to do so). 🏃 Each incorrect answer undermines trust in the search engine — something that tech industry insiders have critiqued Google for. 🏃 However, despite growing pains, Google needs to keep itself in the race or be forced to get left behind Do you think AI is racing forward too quickly? Let us know your thoughts in the comments below. #Google #AI #searchengine 

Brands are losing out on a valuable marketing strategy: their employees. Viral for reviewing different meals at Chick-fil-A Restaurants, creator and employee Miriam Webb received a notification from the chain to stop posting these videos. Shake Shack, however, encourages their team members to act as representatives of the brand -- and reach out to Webb to collaborate on content for their chain. Here’s why Shake Shack’s employee-inclusive approach benefits their marketing strategy: 🥤Incorporating employees helps Shake Shack’s audience feel they’re receiving insider info, strengthening their trust towards the chain. 🥤Employees offer fresh takes and storylines that brands cannot (such as “day in the life” and “favorite order” content), revitalizing the brand in customers’ eyes. 🥤Welcoming employees helps Shake Shake appear more human than Chick-fil-A, who are now receiving backlash for their decision. Do you think employee engagement on social media benefits brands? Let us know your thoughts in the comments. #ShakeShack #Chickfila #brandstrategy

Chipotle wants you to know that they've seen the viral TikTok’s “bowl hack” — and they have the perfect response to it. Recent complaints about Chipotle’s serving sizes have customers revealing that filming in line put pressure on the chain to appear “fair” with their scoop, ensuring larger helpings. Chipotle noticed the TikTok trend and came out with their own version of it — here’s how their video response helped them gain the public's favor: 🌯 Publicly acknowledging the mistake showed customers that the brand saw the problem and heard their complaints 🌯 Actively participating in the conversation allowed them to join in on poking fun at the situation, as opposed to appearing defensive by issuing a formal statement 🌯 Responding in a manner native to the platform the trend was initially born on helped solidify Chipotle’s brand presence and cultural relevance on TikTok What did you think of Chipotle’s choice of response? Let us know your thoughts in the comments below. #Chipotle #brandstrategy #tiktoktrend