Last month, the U.S. Supreme Court – split along ideological lines – upended the Chevron doctrine. The 1984 Chevron doctrine, which has served as the bedrock of administrative law, held that where a federal agency is tasked with enforcing an ambiguous statute with multiple reasonable interpretations, a court must defer to the agency’s expertise. While the implications will play out for decades, there are some important near-term impacts for publishers and the tech industry.... | By Chris Pedigo, SVP Government Affairs – DCN https://lnkd.in/eZvJAri2
Digital Content Next
Online Audio and Video Media
New York, NY 3,046 followers
The only trade association that exclusively serves the unique & diverse needs of high-quality digital content companies.
About us
Founded in June 2001 as the Online Publishers Association, Digital Content Next is the only trade association that exclusively represents high-quality digital media brands before the advertising community, the press, the government and the public. Digital Content Next produces proprietary research on advertising and media consumption online for our members and the public, creates public and private forums to explore and advance key issues that impact content brands, and works to educate the public at large on the importance of quality content brands. More information about Digital Content Next is available at www.digitalcontentnext.org.
- Website
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http://www.digitalcontentnext.org
External link for Digital Content Next
- Industry
- Online Audio and Video Media
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 2001
- Specialties
- Online Publishing, Advertising, Marketing, and Media
Locations
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Primary
1350 Broadway
Suite 606
New York, NY 10018, US
Employees at Digital Content Next
Updates
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In an era marked by diverse economic and market challenges, a rigorous cost management strategy is vital for media organizations pursuing sustainable revenue. However, with increased pressure on the top line (declining referral traffic, print circulation and advertising revenues) as well as rising costs (labor, supply chain, materials and technology), the route to financial sustainability is not always obvious. Here are some practical methods that will help media organizations improve profits by examining four key areas: people, process, technology, and capital operating expenditures (capex/opex). | By George Adelman, Principal and Jhanein Geronimo, Associate Consultant – FT Strategies https://lnkd.in/eMkUiUgb
Media organizations must be smart about cost management
https://digitalcontentnext.org
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An ever-growing number of media companies, brands, and individuals have ventured into audio productions. But podcasting has experienced a level-set of late, causing some to wonder if it was just a passing trend, akin to the ill-fated "pivot to video." Yet, as the audio industry and the publishers who create podcasts come off a year of reckoning, it’s clear that one brand seems to have figured out a way to build something solid from podcasting. | T.J. Raphael explores Slate's formula for success with Director of Subscriptions Heidi Strom Moon https://lnkd.in/erZ92924
How media companies can succeed in podcasting: Slate's secret
https://digitalcontentnext.org
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For years, June’s Pride Month has been a beacon for brands to demonstrate their support for the LGBTQA+ community, often translating into vibrant advertising campaigns across various media outlets focused on these demographics. However, recent trends indicated a significant shift in Pride Month advertising. Brands have increasingly and unfortunately retreated from public LGBTQA+ supportive ad campaigns. Publishers must understand these market changes and also need to be thinking about how to address the revenue shift. | By Brett House, SVP, Product GTM & Strategy MediaRadar, Inc. https://lnkd.in/emsv7pyY
How brands’ LGBTQA+ ad-pullback impacted publishers
https://digitalcontentnext.org
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For media companies, finding and implementing AI solutions involves extensive testing and high costs. However, purpose-built AI sidesteps these challenges with pre-designed functionalities that can be implemented quickly and efficiently. Unni Kurup, Head of Consulting, Theorem explores how tailored solutions address common implementation hurdles and deliver meaningful results. https://lnkd.in/ejnpEqPZ
Why custom solutions are the smart AI investment
https://digitalcontentnext.org
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Audiences across all demographics are disengaged with the news. This is particularly notable among younger people. As we navigate the evolving media landscape and changing news consumption habits, traditional media must redefine its role. It should not only inform, but also serve as a vital resource for today’s and tomorrow’s generations. This shift is crucial for both local and national news outlets as they strive to bridge the generational gap and earn trust. | Richard E. Brown offers research, insights and actionable examples for those seeking to connect with younger audiences https://lnkd.in/g9qhDNrf ---- If you like this story, please consider subscribing to our weekly newsletter (link at the bottom of the article, or sign up here: https://bit.ly/DCNnews
How hyper-local news can win back young audiences
https://digitalcontentnext.org
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Digital Content Next reposted this
📢 Exciting News! Check out my latest piece in Digital Content Next, where I highlight the top trends from our recent publisher panel on data collaboration, identity management, clean rooms, and exceeding ad industry expectations. Gain valuable insights from industry leaders at Hearst, The Arena Group, TelevisaUnivision, and The Washington Post. Discover how these top publishers are navigating these critical areas to drive success in the digital advertising landscape. #DigitalAdvertising #DataCollaboration #IdentityManagement #CleanRooms #AdTech #Permutive
Want insights from Hearst, The Arena Group, TelevisaUnivision, and The Washington Post on data collaboration, identity management, clean rooms, and exceeding ad industry expectations? Read this piece in Digital Content Next, highlighting the top trends from our recent publisher panel hosted by our VP of Customer Success, Jeffrey Rosello. Thank you to all our panellists for sharing their expertise! #Reimagining #Data #collaboration https://lnkd.in/dpxJ4JxQ
Four media companies on tackling signal loss with data collaboration
https://digitalcontentnext.org
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Olympics coverage is no longer simply about sport. Athletes and governments have always used the Games to spotlight pertinent social and political issues. News providers covering the Olympics must, therefore, up their game (pun intended), adopting audience-first strategies that cater to the needs of Gen Z and beyond to ensure they compete in the race against social media for audience share. They must deliver authentic, personalized, and interactive content that addresses both the event and the wider issues surrounding it. Insights and strategic tips from Naomi Owusu, CEO and Co-founder – Tickaroo https://lnkd.in/ewcDbUdg
Deliver Olympics coverage that engages the ‘purpose generation’
https://digitalcontentnext.org
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Today’s audiences like short video news with personality | By Rande Price, VP of Research The rise of alternative news sources and the popularity of individual’s “news” accounts shows a growing audience preference for creators and influencers—even in their consumption of what they define as news. These alternatives claim to offer free expression, positioning themselves against mainstream media, which they accuse of suppressing the truth or serving elite interests. https://lnkd.in/ePW7s9HM
Today’s audiences like short video news with personality
https://digitalcontentnext.org
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Teads surveyed 555 publishers across 58 countries and found that only 32% of publishers are actively preparing for the cookieless advertising future. This indicates a significant portion of the digital media industry is delaying action, potentially waiting until the deprecation’s full impact becomes unavoidable. However, some organizations are taking proactive measures to be ready for the change -- and there's much that media companies can learn from them. | | By James C., Global VP, Data – Teads https://lnkd.in/eNXpgd5M
Are you ready? Two-thirds of publishers aren't prepared for a cookieless future
https://digitalcontentnext.org