Personalization is not just a buzzword—it’s a must-have for driving customer loyalty. Even with rising data protection concerns, customers still crave personalized experiences when shopping online. It’s not just about safeguarding their information—it’s about making every interaction feel tailored and relevant to their needs. 🔍 Our latest blog explores how you can balance privacy with personalization to keep your customers engaged and loyal: https://go.orb.ee/4e75bYL Learn how Orbee can help you achieve the perfect blend of security and personal touch in your marketing! #DealershipMarketing #CustomerPersonalization #CustomerLoyalty #Personalization #DataPrivacy #DataSecurity #Orbee
Orbee
Software Development
Irvine, California 2,935 followers
Customer experience (CX) middleware that powers the automotive industry with analytics, data, and automation solutions.
About us
Orbee's proprietary middleware technology powers the leading data management solutions in the automotive retail industry. Dealerships rely on Orbee's platform to centralize, enrich, and activate their first-party data, allowing them to measure marketing investments, understand shopper behaviors, and enhance customer experiences. This robust data foundation supports Orbee's suite of measurement, activation, and experience products, driving advanced analytics, personalized marketing, and regulatory compliance. Partnering with media agencies, industry vendors, and OEM programs, Orbee drives innovation and growth in the automotive retail sector.
- Website
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https://www.orbee.com
External link for Orbee
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Irvine, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Automotive online marketing, SaaS, Lead generation, Marketing Cloud, Automotive dealership marketing, Customer Data Platform, Data Management Platform, Tag Management, Marketing Segments, Data Security, Data Compliance, Programmatic Advertising, Email Marketing, Social Marketing, Search Engine Marketing, Video Marketing, and Dealership Marketing
Products
Orbee
Customer Data Platforms (CDP)
Orbee's Middleware integrates Customer Data Platform and Data Management Platform technology for the automotive industry. Our Middleware connects a dealership's data sources from a website, digital retailing tool, service scheduler and more, so that their first-party data is easily accessible in one platform.
Locations
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Primary
Irvine, California 92617, US
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Houston, TX 77433, US
Employees at Orbee
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Chris Marshall
Automotive Data & Technology Partnerships Expertise; Recogized as industry thought-leader/evangelist for instilling an Audience 1st Strategy
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Brian Davis
VP Sales & Solutions @ Orbee - Automotive #Middleware / #CDP / #MAP / #customerexperience
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Zachary Freed
Principal at FM Capital
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Peter Fong
Chief Commercial Officer at Orbee
Updates
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It is time for unstructured data to take the spotlight in automotive. Emails, chat transcripts, and social media interactions are full of valuable data that most dealerships overlook. This unstructured data can help you understand your customers better, personalize your marketing, and deliver standout experiences—but only if you know how to harness it. In our latest blog, we break down: ✅ What unstructured data is and why it matters for your dealership ✅ How to leverage it for better customer insights and campaigns ✅ Tools like CDPs, Data Lakes, and Data Warehouses to manage it effectively 🔓 Don’t let valuable data slip through the cracks—dive into our full blog now to learn how to leverage this hidden asset: https://go.orb.ee/3TFiveS #unstructureddata #customerexperience #digitalmarketing #CDPs #datalakes #datawarehouses #automotiveindustry
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Personalization is not just a buzzword—it’s a must-have for driving customer loyalty. Even with rising data protection concerns, customers still crave personalized experiences when shopping online. It’s not just about safeguarding their information—it’s about making every interaction feel tailored and relevant to their needs. 🔍 Our latest blog explores how you can balance privacy with personalization to keep your customers engaged and loyal: https://go.orb.ee/4e75bYL Learn how Orbee can help you achieve the perfect blend of security and personal touch in your marketing! #DealershipMarketing #CustomerPersonalization #CustomerLoyalty #Personalization #DataPrivacy #DataSecurity #Orbee
Why personalization drives customer loyalty despite privacy concerns
Orbee on LinkedIn
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Counting down to Digital Dealer Conference & Expo 2024! Discover real-world challenges and solutions based on Kevin Frye's experience implementing a CDP, offering multiple strategies for aligning IT, marketing, and management teams. Join industry leaders Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, and Atul Patel, CEO of Orbee, in their insightful session, "I Have a CDP… Now What?" 📅 October 8, 2024 1:00 PM Learn more on: https://go.orb.ee/3B43QTZ #DigitalDealer2024 #CDP #DataManagement #AutomotiveMarketing #DigitalDealerConferenceAndExpo #CX
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There's something special about coming together in person that takes our creativity to the next level. Our recent Orbee Live event in SoCal was a perfect reminder of that! 🌟 As a remote company, we understand the need for flexibility, but also how valuable those face-to-face connections can be. Orbee Live isn’t just another day at the office—it’s where we recharge, share ideas, and strengthen our team bonds. Whether we’re brainstorming the next big solution or just enjoying each other’s company, these moments remind us why working together matters. 💡 We can’t wait to bring Orbee Live to more places. Here’s to all the incredible things we’ll keep achieving as one strong, united team! #OrbeeLive #Teamwork #LifeAtOrbee #RemoteToInPerson Derek Yeh Hien Le Eduardo Jacinto Chris Marshall Narumi Takagi Nikki N. Isaac Brieske Want to be part of our journey? Learn more about life at Orbee and explore our career opportunities here: https://go.orb.ee/4dJnzqt
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We’re proud to announce Holman has chosen us as their Customer Data Platform provider 👏 “Our relationship with Holman has had an amazing evolution over the last three years and at each milestone, our collaboration with their world-class organization has helped guide our product roadmaps and strategic objectives”, stated Atul Patel, CEO and Co-Founder of Orbee. Frank Carbone, Holman’s Executive Vice President of Retail Automotive stated, “As our organization evolves to meet the needs of today’s consumer, we are looking for a robust platform that can seamlessly integrate data from across our various dealerships and enhance our customer engagement strategies. After a thorough evaluation, Orbee stood out for its comprehensive data management capabilities, open architecture, and commitment to data privacy and security.” Learn more about this announcement: https://go.orb.ee/3XjFZIM #Holman #HolmanAutomotive #CDP #AutomotiveIndustry #DataDriven #AutomotiveInnovation #CustomerExperience #DealershipData Atul Patel
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For the second year in a row, our CEO & Founder, Atul Patel, has been honored with an invitation to speak at Holman Emerge 2024. ➡ Atul will be part of the Founder's Panel, where he will recount Orbee’s founding story and his experiences as a thriving entrepreneur. Holman Emerge 2024 will take place on Wednesday, August 14, at The College of New Jersey's Brower Student Center. This event promises to be the top experience for over 200 experts from startups, investment firms, and corporations focused on the future of transportation and mobility. Join us at Holman Emerge 2024! For more details, visit our event guide: https://go.orb.ee/3LyOjgO #HolmanEmerge2024 #FutureOfMoblity #NetworkingOpportunities #TechTrends
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We’re proud to sponsor NAMAD 2024 and to announce that Atul Patel, Peter Fong, and Dessrae Eddison will be representing Orbee at this year’s conference! Don't miss the opportunity to connect with our experts and explore new ways to manage your data with Orbee. Visit our event guide to schedule a meeting with us at NAMAD: https://go.orb.ee/4f5mQRK #NAMAD2024 #AutomotiveNetworking #DealershipNetworking #AutoIndustryTrends #AutomotiveGrowth #NAMADConference
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Enable Multi-Factor Authentication to better protect your account 🔐 The introduction of Multi-Factor Authentication (MFA) on the Orbee Platform is a significant step towards addressing the increasing cyber threats that businesses face on a daily basis. Recent data breaches have shown that extra measures need to be taken to keep your data safe. MFA is a crucial step that helps prevent unauthorized access, making your account much more secure. Find out how Orbee helps safeguard your dealership data with the latest MFA update. Explore the details on: https://go.orb.ee/3xSmdtV #MFA #CyberSecurity #DataProtection #CyberThreats #BusinessSecurity #ProtectYourData #2FA #CyberSafety #DataPrivacy
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Happy 4th of July! 🎆 Today, we celebrate the spirit of freedom and the birth of our nation. We extend our best wishes to all dealerships for a prosperous holiday season and a successful July filled with great opportunities! 👏🏻 #Orbee #IndependenceDay #4thOfJuly #FourthOfJuly #July4th #RedWhiteAndBlue