One of our favorite moments at #BRANDWEEK, was our CEO, Cole Mason, announcing PAIR to the world. 🚀 Stay tuned for the panel content coming next week! #AdWeek
Pearpop
Technology, Information and Internet
Los Angeles, California 21,014 followers
The Creator Collaboration Company.
About us
Pearpop is The Creator Collaboration Company. Seamlessly blending award-winning marketing technology with a dedicated full-service team, Pearpop empowers brands to collaborate with the perfect creators, driving impactful, measurable results with unparalleled efficiency.
- Website
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https://pearpop.com
External link for Pearpop
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
2025 S Westgate Ave
Los Angeles, California 90025, US
Employees at Pearpop
Updates
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BRANDWEEK 2024, that's a wrap! Thanks to ADWEEK for a great event and coverage of our new product launch this week and insightful panel featuring Pearpop CEO Cole Mason, Emilie Bridon (Microsoft), Julia Fay (Progressive Insurance) and Sami Lambert (ADWEEK). Together with our partners, we're setting a new standard for nuanced, brand-safe Creator Collaboration. Or as our CEO Cole Mason put it, “The goal working with creators isn’t to use them as a mouthpiece for your brand, but it should be creators who would authentically post about your brand, regardless of the partnership." #Brandweek #InfluencerMarketing #Creators
What should brands know before working with a creator? At #Brandweek, Microsoft's Emilie Bridon, Progressive Insurance's Julia Fay, and Pearpop's Cole Mason discussed three key elements that brands should consider in building an authentic relationship with a creator. “The goal with working with creators isn’t to use them as a mouthpiece for your brand, but it should be creators who would authentically post about your brand, regardless of the partnership,” said Mason. https://adweek.it/4dnaBxC
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Pearpop reposted this
What should brands know before working with a creator? At #Brandweek, Microsoft's Emilie Bridon, Progressive Insurance's Julia Fay, and Pearpop's Cole Mason discussed three key elements that brands should consider in building an authentic relationship with a creator. “The goal with working with creators isn’t to use them as a mouthpiece for your brand, but it should be creators who would authentically post about your brand, regardless of the partnership,” said Mason. https://adweek.it/4dnaBxC
3 Ways to Build Trust Through Authentic Creator Partnerships
adweek.com
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Pearpop reposted this
Industry leaders at #Brandweek dove into the vital role of authenticity in influencer partnerships. The session showcased how leading brands effectively partnered with influencers who genuinely connected with their target audiences, elevating promotional efforts to meaningful engagement. The panel featured insights from key speakers including Microsoft's Emilie Bridon, Progressive Insurance's Julia Fay, and Pearpop's Cole Mason. Hosted by ADWEEK's Sami Lambert, they discussed strategies for crafting impactful and trustworthy campaigns in an age of social media dominance and increasingly savvy consumers. "The goal with working with creators isn't to use them as a mouthpiece for your brand, but it should be creators who would authentically post about your brand, regardless of the partnership," said Mason.
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Yesterday at Brandweek we introduced PAIR, a revolutionary new AI-Powered Creator Review Platform for Brands. Powered by the industry's most complete creator data set, PAIR will offer brands a completely new level of data intelligence to enhance and radically streamline the creator review and vetting process. ✅ Creator Data ✅ Content Data ✅ Audience Data PAIR will empower marketers to find and activate the creators that are best suited to the unique characteristics of their brand, for unrivaled brand safety and performance.
Dynamic Matching Algorithm Pairs Brands and Creators
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Today we’re excited to announce PAIR, our new AI-powered creator review platform for brands. 🚀 “PAIR represents a pivotal shift in how brands will approach creator marketing moving forward—this is our industry’s ‘Moneyball’ moment,” said Pearpop CEO Cole Mason. PAIR will offer brands a completely new level of data intelligence to enhance and radically streamline the creator review and vetting process, empowering marketers to find and activate the creators that are best suited to the unique characteristics of each brand and maximizing return on investment. The next era of creator marketing is here. #pearpop #creatormarketing #creatoreconomy #AI #Brandweek ADWEEK
Pearpop to Unveil Creator Marketing Collab Platform PAIR
adweek.com
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Pearpop reposted this
Proud to share another major milestone for Pearpop today with the official launch of PAIR, our new AI-powered creator review platform for brands. We’re drastically simplifying the creator vetting process, ensuring brands find their best matches while maximizing their ROI. Read more about the launch in ADWEEK and thanks to David Cohen for the write up! I'll be chatting more on this topic during my Brandweek panel later today with Microsoft’s Emilie Bridon and Progressive Insurance’s Julia Fay #InfluencerMarketing #AICreatorReview #BrandTrust #Brandweek2024 #Adweek #AICreatorReview #BrandTrust #Brandweek2024 #Adweek
Pearpop to Unveil Creator Marketing Collab Platform PAIR
adweek.com
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🏈 Kicking off new work! 🏈 Congrats to Austin Dennis (@austindennis88) for pairing up with Keurig Dr Pepper Inc. on their latest college football campaign for Dr. Pepper. Football? ✅ Burgers on the grill? ✅ Dr. Pepper? You better believe it. #poweredbyPearpop #InfluencerMarketing #CreatorMarketing #PearpopTalent #Creators #Brands
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Our Founder and CEO Cole Mason sat down with Alex Pall, Founder of the Chainsmokers and Mantis Venture Capital, to ask what made him believe in Pearpop from the beginning. His answer: 📸 The Mission. ⏰ The Timing. 🎂 The People. Watch the full clip below. #InfluencerMarketing #TheChainsmokers #AlexPall #Investors #StartupJourney
I sat down with Alex Pall for a long-overdue catch-up. The Chainsmokers were actually one of Pearpop’s first investors. I’ve always wanted to ask Alex—what made him believe in us from the very beginning? He told me he sees social media as the driving force behind brand building, with creators shaping culture and communities. Pearpop bridges those worlds, creating real business opportunities for both creators and brands, making sure voices are heard and brands can promote themselves in an authentic, organic way. It feels incredible to have investors who not only see the financial potential, but also believe in the mission behind what we’re building. #InfluencerMarketing #TheChainsmokers #AlexPall #Investors #StartupJourney