While at #CannesLions2024, Travis Howe, Samsung Ads’ VP, Head of New Product Solutions, sat down with Anzu.io to discuss the future of advertising in games. Travis discusses the strong connections immersive environments can provide between brands and players: “The concept of a gaming brand no longer lives within the gaming experience – you’re seeing television shows, movies, and product extensions. What that does for brands is open up far greater capabilities to be integrated not only into the game but also the gaming experience and the gaming ecosystem that now intersects with the consumer in new and different ways.” Thank you to the Anzu team for a great chat!
🎮The Future of Advertising in Games: Insights from Cannes 🎮 Exciting times lie ahead for brands in the gaming world! We gathered industry experts at the Croisette in Cannes to discuss: 🔮 Where is the future of advertising in games heading? 🌐 How do immersive environments forge strong connections between brands and players? 🛠️ Top advice for brands looking to activate in gaming Join Itamar Benedy, Travis Howe from Samsung Electronics and Yun Yip (叶偲蕴)from iion as they share their vision and strategies. #Gaming #Advertising #Predictions #Cannes #ImmersiveExperience #BrandEngagement