SPORTFIVE

UEFA EURO 2024™ in Germany was a remarkable success, captivating audiences across Europe throughout June and July. We've compiled the most interesting facts about the tournament. Which stat stands out for you? #SportsMarketing

𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐧𝐞𝐰 𝐠𝐫𝐨𝐮𝐧𝐝 🎮 Check out how SPORTFIVE and BFordLancer are pushing the boundaries of #gaming by creating unforgettable experiences in extraordinary locations. Discover the full story behind this innovative collaboration below. #Esports | #SportsMarketing

Did you know that Statista has estimated that the global sports sponsorship market will be worth $108 billion by 2030?  As traditional marketing channels are falling behind in engaging the new generation of consumers, sport is stepping up and providing a powerful platform for meaningful engagement.   Although sport sponsorships won’t fit every business model, the variety of organisations choosing to invest in sport as a marketing platform, should make the decision makers of any organisation want to explore its possibilities. In the below article, we analyse three of the most common forms of #sponsorship for businesses looking to boost their brand in sport. Read the full story below ⬇️

As the Paris 2024 cycle approaches the Games starting point, SPORTFIVE wanted to thank our client the New Zealand Olympic Committee for our continued strong partnership.    Together, we aimed to create an impactful and inspiring journey for the New Zealand partners, and it’s been fantastic to see the new brands that have joined the New Zealand Team family.    New Zealand had their best Games ever in Tokyo, and as they look to go better in Paris, we wish them all the best!   #earnthefern #thefernisallofus

We are pleased to announce a transformative partnership between long-term SPORTFIVE client CFI Financial Group and seven-time Formula 1™ World Champion Lewis Hamilton.    The multi-year agreement sees Hamilton become a Global Brand Ambassador and marks a pivotal moment for CFI, aligning the group with one of the most iconic figures in motorsport history.    As the all-time leading driver in Formula 1 with 104 career wins, Hamilton is known for his unwavering pursuit of excellence and innovation, as well as his advocacy for diversity and inclusion.    Speaking about the partnership, Lee Goldwater, Executive Vice President Commercial at SPORTFIVE, said: "This agreement is another exciting example of the growing influence of athlete sponsorships in sport and highlights the possibilities of creating both meaningful and mutually beneficial collaborations." Read more below:  https://lnkd.in/eapwcnGx

Naef Ba, Senior Director - Head of Web3 & Metaverse at SPORTFIVE recently spoke with Digiday on how Manchester City is leveraging Fortnite to expand its global audience 🌍🎮 Click the link below to read more about this innovative strategy. ➡️ https://lnkd.in/e7Uw-sfN #Esports | #Gaming | #Metaverse

🎮 Esfand's 2nd annual Draft Night Extravaganza took #Twitch by storm! With SPORTFIVE's collaboration over four months, the event featured #NFL stars like Byron Murphy and creators such as Ludwig. SPORTFIVE secured brand partners, coordinated talent, managed production and ensured seamless execution. The show captivated over 216K unique viewers with fan competitions and dynamic content, solidifying Esfand as the face of American Football on Twitch. Dive into the full success story here: https://lnkd.in/enQzPFa2 #Esports #Gaming

Unlock unparalleled partnership opportunities 🚀 At SPORTFIVE, we specialize in connecting #brands with the world’s most dynamic sports properties. Discover how our innovative approach and industry expertise can elevate your brand to new heights. 🔗 Explore the endless possibilities here: https://lnkd.in/exYRMBmZ #Partnerships | #SportsMarketing

SPORTFIVE Chief Growth Officer Robert Müller von Vultejus features in a Reuters article this week which discusses how global advertisers are hiring more female athletes to launch marketing campaigns. Within the article, emphasis is placed on the importance of authentic representation and how these athletes are reshaping the narrative around sports marketing. For SPORTFIVE, women’s sport is something that always has been part of our business. In recent years we recognized a change in perception and identified a solid growth in terms of sports marketing and business. To elaborate on this, 52% of the top 25 most marketable athletes are women (Sports Pro 2023 Marketability Report), underlining the relevance women’s sport has. Check out the full story here: https://lnkd.in/eDFnpBV5 #SportsMarketing