Varyer is an integrated creative studio devoted to developing brave ideas alongside artists, brands and agencies, using expertise and instinct to craft imaginative voices, guide diverse projects, and build beautiful experiences.
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Chicago, Illinois 60654, US
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We loved teaming up with Varyer and Lolli Wines to help amplify their brand and connect with 21+ consumers in Chicago. We wrapped one of our zero-emission carts with their custom branding and offered FREE rides around key Chicago neighborhoods and events for 2 months. The results? As sweet as their wines. 🍷😋✨ Get on board with GEST Carts Chicago to get your brand in the right hands. DM us for more information! ⚡️ #OOHadvertising #ChicagoOOH #OOHCaseStudy #ChicagoAdvertising
Conversations: Se Young Au and Hyungi Park Two artists we deeply admire, both exploring the craft of scent in their own distinct ways. Se Young Au, of our ongoing Transmissions series, is a multi-disciplinary artist navigating the pervasiveness of loss and sublimity in the natural world, redirecting that grief as an act of radical defiance and hope. Hyungi Park works as an artist, incense maker, bookbinder, tattooer, and designer. Together, they collaborated on our new 문 (Moon) incense, a custom scent and ritual intended to foster creativity and inspiration. In February, we got on a call with both of them to discuss their process, the power of scent to overcome binaries, and the joy of collecting scents in the wild. Dive in: https://lnkd.in/e7M5gvxm
Our friends at ARTPOWER, Inc. are hiring a Product Manager ~ could it be you? https://lnkd.in/g3B_8Gmj
Case Study: Flagstaff Fadeaway Hosted at the acclaimed High Country Motor Lodge, the inaugural Flagstaff Fadeaway was a one-day cosmic country music festival that took place September 30, 2023 and benefited the Glen Canyon Institute. The event boasted a remarkable lineup of Color Green, Sylvie, The Senators, Spencer Cullum + Rich Ruth, and Kacy & Clayton, transporting festival-goers through a sonic menagerie of country, folk, and psychedelic twang to create a once in a lifetime music and hospitality experience in the high desert of North Arizona. Highlighting a boutique hotel destination off Route 66 and the existing hospitality brand’s visual language, we built a bespoke festival aesthetic from head to toe to compliment the existing singular look that makes up the High Country Motor Lodge. https://lnkd.in/ggfkCMrz
Conversations: Cody Hudson We had the pleasure of speaking with Cody Hudson about developing a language of art, the soundtrack of his studio, and becoming friends with color. In his book Selected Universal Portals, Hudson assembled dozens of works completed between 2014 and 2023. The collection includes paintings, sculptures, and large-scale site-specific installations and murals informed as much by his interior reflections as by his external surroundings. The combined works embrace a strong sense of narrative yet retain a sensation of mystery. Exclusive to Varyer, each copy of Selected Universal Portals ships with a double-sided broadsheet poster and bookmark inspired by Cody's work. Interivew by Izzy Fradin Photos by Lyndon French Poster by Cody Hudson and Becca Christman https://lnkd.in/gnhXTwMT
Prelude 3: Ripple Effect The final prelude from Artist and Photographer Kendall Hill finds the fictional town of Acoma wrestling with what to do about the mystical waters that sent shockwaves across the land 🌊 Read and listen to the immersive spoken word audio of the complete Prelude trilogy on Varyer.com https://lnkd.in/gEEXaSph
Transmissions, Vol. 5: The Ways in Which to Reach You Se Young Au's latest heartfelt exploration transcends the dehumanizing limitations of incarceration, and recalls the comforts of sensory relief as a practice of escapism. Read up: https://lnkd.in/gb_nMBah
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Incredible to see this festival come to life. Animation and branding by your pals at Varyer ✨ Hope to see you in Denver.
Get ready 👉 the first-ever Outside Festival is coming to Denver this June! Groove to live 🤘🏿 music, take in the best new adventure films, send the climbing wall, scope out the latest gear, be captivated by speakers, and celebrate everything outdoors. Mark your calendar today, and stay tuned for updates. ✌🏽 Plus: Outside+ members will enjoy perks and more during the festival. Interested in partnership opportunities? Contact [email protected] for sponsorship inquiries at the Outside Festival. More info at theoutsidefestival.com. #getoutside #outdoors #festival #colorado
Incredible to see this festival come to life. Animation and branding by your pals at Varyer ✨ Hope to see you in Denver.
Get ready 👉 the first-ever Outside Festival is coming to Denver this June! Groove to live 🤘🏿 music, take in the best new adventure films, send the climbing wall, scope out the latest gear, be captivated by speakers, and celebrate everything outdoors. Mark your calendar today, and stay tuned for updates. ✌🏽 Plus: Outside+ members will enjoy perks and more during the festival. Interested in partnership opportunities? Contact [email protected] for sponsorship inquiries at the Outside Festival. More info at theoutsidefestival.com. #getoutside #outdoors #festival #colorado
Varyer reposted this
This edition of Thought Enthusiast comes from Christopher Kaskie, Founder & CEO of Varyer 💥 Thought Enthusiast is an AdHoc Project where we chat with fascinating thought leaders across various facets of music, tech, and culture whose work we admire, simply asking “what’s on your mind?” and “why do you care?” Check out Chris’ intriguing thoughts on the power of conversation, teenage engineering, the “enjoy the zen” anti ad campaign & more below. 💭