Embracing the crisis and engaging audiences in creative ways is an effective strategy for regaining some control over the narrative and working your brand through the situation, but it’s not the end of the road. Even if you successfully embrace the fun and find an opportunity to laugh with your audiences, there’s still work to restore brand reputation and trust fully. These opportunities simply provide another platform for you to continue your brand and reputation campaigns. Brands have to continue to demonstrate their commitment to improvement and accountability. This might involve making tangible changes to policies or practices, communicating regularly with stakeholders, and being transparent about progress. Remember, your crisis plan should be tailored to address that specific crisis. However, embracing the crisis and leveraging humor, when appropriate, opens the door to these opportunities. Remember, it’s the ongoing effort that ultimately rebuilds trust. ~ Travis Claytor of TC Strategic Communications via Spin Sucks
Vox Optima LLC
Public Relations and Communications Services
Albuquerque, New Mexico 1,555 followers
Nice to meet you ... Now, let's get to work!
About us
Vox Optima is a high-energy, full-scale marketing and public relations firm with unmatched expertise in strategic communication and public relations. Vox Optima helps you find your voice and use it effectively. - A Full-Service PR and Communications Firm. Vox Optima is a woman- and service disabled veteran-owned company bringing distinctive experience in the development, integration and distribution of communication campaigns and products for both commercial and government clients. - A National Team at Your Disposal. Vox Optima has senior representatives in the San Diego, Omaha, Albuquerque, Hampton Roads, Northeastern Georgia and DC Metro areas. With coast-to-coast nationwide coverage, we are strategically located where our clients need us. - Compelling Messages, Innovative Methods. We work with you to identify the most compelling messages for your audience and deliver them with mechanisms attuned to your audience and your budget. As an ethical and responsible member of the business community, Vox Optima subscribes to the highest standards of practice and business policies. As such, we maintain the highest confidentiality standards and will not discuss contingency agreements before any business is awarded. Nice to meet you. Now let's get to work.
- Website
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https://www.voxoptima.com
External link for Vox Optima LLC
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Albuquerque, New Mexico
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Strategic communication, executive counsel, publishing, event planning, media and presentation training, crisis communication planning, issue and campaign planning, web content, digital signage, video and multimedia production, speechwriting, social media management, and executive training
Locations
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Primary
4801 Lang Ave NE
Albuquerque, New Mexico 87109, US
Employees at Vox Optima LLC
Updates
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No. 4. Show Value (For Them and Their Audience) If you’ve done your job targeting your journalists, it should be immediately apparent why your pitch is relevant to your journalist and their audience. But, the true value might not be as obvious. While the subject line can also infer value, driving home the value of your pitch in the email body is critical. Remember that journalists, like everyone, have goals and KPIs to meet. They need to drive clicks and views to their stories. The real value of your pitch is what it can do for them and their audience. ~ Vince Nero via BuzzStream
How to Pitch Journalists in 2024 (According to Journalists)
https://www.buzzstream.com
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In the physical world, academics, like Harvard’s Rosabeth Moss Kanter who study interpersonal communication say anywhere from 60-80% of interpersonal communication is non-verbal. That means hand gestures, facial expressions, posture, eye contact and more. While much of our communication, including influencer marketing, takes place digitally, it still bears a non-verbal message. In many ways, that’s why emojis exist. :-) (Although as communication theorist Hugh Rank pointed out long ago, composition can be a tool of propaganda in written form.) Even so, you don’t need a study or a PhD to understand that when someone talks to you, you listen and then try to speak in return but they aren’t listening…that’s just rude and self-centered. ~ Frank Strong via Sword and the Script Media, LLC
https://ow.ly/p6cb50TfrGi
https://www.swordandthescript.com
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No. 3. Limit the Number of Reviewers. Too many cooks in the kitchen can slow the review process and result in conflicting feedback. Each reviewer’s role should be essential to the project—subject matter experts or key decision makers. While it’s tempting to get as many perspectives as possible, limiting the number of reviewers will streamline the process and produce better feedback. At the same time, if someone’s feedback is vital to the quality of the product, make sure you engage them early and allow enough time to incorporate their feedback. ~ Jennifer Gehrt via Communiqué PR
Best Practices for Managing Review Cycles
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Vox Optima is #hiring for these new positions coming open in the future! A Secret-level security clearance is required, and Veterans get a hiring preference. Reach out to us today at [email protected] to learn more! #WeAreHiring
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Align your AI policy with your core values At Vanguard, we pride ourselves on a people-first approach, which means that we use only human voice artists and real people in images and video to the extent possible. Your organization should determine the ethical principles and values that guide AI development and deployment, such as inclusiveness, human well-being, transparency and accountability. These principles will lay the groundwork for a comprehensive and ethical AI policy. We think of AI as an assistant, never an author. AI should enhance, not replace, human intelligence and decision-making. Your AI policy should also include human oversight to avoid overreliance on automated decisions. ~ Allison Gross via Vanguard Communications
https://ow.ly/1CWR50TeiFx
vancomm.com
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"macOS trusts applications to self-police their permissions," Benvenuto noted. "A failure in this responsibility leads to a breach of the entire permission model, with applications inadvertently acting as proxies for unauthorized actions, circumventing TCC and compromising the system's security model." Microsoft, for its part, considers the identified issues as "low risk" and that the apps are required to load unsigned libraries to support plugins. However, the company has stepped in to remediate the problem in its OneNote and Teams apps. "The vulnerable apps leave the door open for adversaries to exploit all of the apps' entitlements and, without any user prompts, reuse all the permissions already granted to the app, effectively serving as a permission broker for the attacker," Benvenuto said. ~ Ravie Lakshmanan via The Hacker News
New Flaws in Microsoft macOS Apps Could Allow Hackers to Gain Unrestricted Access
thehackernews.com
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4. Protect Ad Placements With YouTube’s Safety Advantage Brand safety is non-negotiable for any business investing in advertising, whether it’s a traditional TV commercial, a sophisticated animated ad, or UGC. The potential damage of having your brand associated with inappropriate or harmful content can far outweigh any potential gains. Luckily, YouTube is acutely aware of this critical concern and provides a suite of brand safety controls. These tools allow you to define specific content categories or channels where you prefer your ads not to appear, providing granular control over your brand’s image and associations. Even better, these safety measures extend beyond simple keyword blocking, as YouTube uses advanced contextual analysis to evaluate the overall content and sentiment of videos, so that your ads appear alongside content that aligns with your brand’s values. ~ Victor Blasco via @convince
7 Ways YouTube Can Transform Your Brand's Digital Presence - Convince & Convert
https://www.convinceandconvert.com
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Russian courts ordered Google to pay the three television channels large sums as compensation for the company’s decision to remove them from YouTube and deleting their Google accounts to comply with sanctions against Moscow. In court filings from last week, Google said that Russia “levied unprecedented fines and arbitrary legal penalties against Google in an attempt to limit access to information on our services and as a punishment for our compliance with international sanctions against Russian individuals and organizations”. “The bailiffs seized more than $100 (million) of Google Russia’s assets, even though the amount purportedly due under the judgment at the time was less than $12.5 (million),” Google said in one of the court filings. ~ Ariel Zilber via New York Post
Russia seizes more than $100M from Google to fund war propaganda campaign: report
nypost.com
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We hope everyone has had a great long weekend and a fabulous #LaborDay2024
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