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1st employee Vita Coco. CPG brands expert. Focus on growth and innovation with disruptive brands.
If your conclusions are accurate Max Baumann , a brand at the intersection of functional/protein/clean energy should be very well positioned. Enter VUUM Technologies #plantprotein #keto #Sparklingprotein
Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+
2 key categories should see a boost from rising Ozempic (GLP-1) usage! A recent analysis conducted by Goldman Sachs revealed two key insights: 1️⃣ Protein-Rich CPG products will rise. This will happen because GLP-1 usage reduces muscle mass, requiring higher protein consumption to help maintain muscles. 2️⃣ The Energy drink category will continue to expand. This is will happen because as GLP-1 users consume less calories, they will have less energy, searching for quick sources such as energy drinks. Protein-rich brands like Pirq are positioned nicely to capitalize on these trends as insurance expands use cases and overall usage increases across the US. Great display by the Basemakers team! - What are your thoughts on how Ozempic & other GLP-1 drugs will affect CPG?