Maxio

Chargify and SaaSOptics have united to form Maxio – the FinOps foundation B2B SaaS companies rely on to enable future growth. Maxio eliminates scale-up bottlenecks for B2B SaaS companies, whether through subscription billing or financial reporting, all in a single platform. 🧭 Navigate through your next inflection point with ease 📈 Optimize and scale your financial operations ⬆️ Increase product performance across the board Take a tour now to see Maxio in action. 🚀 https://lnkd.in/gVFc-tHD

🔔 Mark your calendars: New Maxio Institute Report coming September 5. Success in B2B SaaS hinges on the ability to adapt and grow. Yet, without reliable data, business planning can feel like guesswork. That's exactly why we created the B2B Growth Report. The B2B Growth Report from the Maxio Institute is almost here, providing a detailed update on the private B2B landscape as of Q2 2024. With insights drawn from $16B in annualized billings across 2,400 companies, this report is your go-to resource for understanding industry dynamics. ⚡ What to look forward to: - Performance Benchmarking: See where your company stands in comparison to peers. - Key Metrics: Dive into company growth rates by pricing model. - Industry Insights: Leverage specific trends to sharpen your business strategy. Equip your team with the knowledge they need to excel. ➡️ Sign up and be the first to access the report on September 5. https://lnkd.in/g3bErwrb #MaxioInstitute

Considering usage-based pricing? Here’s how to transition with confidence. 👆 Usage-based pricing (UBP) has transformed the SaaS industry by aligning revenue directly with customer value. But how can you make this transition seamlessly? "Adopting Usage-Based Pricing in SaaS: A Practical Guide" is your definitive roadmap for successfully implementing UBP–packed with essential insights, strategic benefits, and expert guidance from industry leaders like Ray Rike, Ben Murray, and Todd Gardner. 🔍What’s inside: - Fundamental Insights: Get familiar with the core principles of usage-based pricing and why it’s gained traction in the SaaS industry. - Strategic advantages: Learn how UBP can enhance customer fairness, unlock new revenue streams, and improve operational efficiency. - Implementation Guidance: Get practical advice on integrating UBP into your pricing strategy, from selecting the right value metrics and navigating financial challenges. 🔗 Download the guide now: https://lnkd.in/gyg9b9k7 #SaaS #B2BSaaS #SaaSPricing #PricingStrategy #UsageBasedPricing #UBP

As your SaaS business scales, so do the challenges—especially when it comes to sales tax compliance. Expanding into new markets and launching innovative products can quickly turn into a maze of tax obligations, with over 13,000 taxing jurisdictions in the U.S. alone. 🏛️ Tricia Olson from Avalara examines how economic nexus laws and the unique nature of SaaS products create a perfect storm of compliance challenges, and how automated tax solutions can effectively help businesses navigate them. 💡 This article covers: - Why expanding businesses face increasing challenges with sales tax obligations - The specific tax complexities SaaS companies encounter (from varying tax rates on digital and physical products to global economic nexus laws) - How integrating Avalara AvaTax with Maxio can automate your tax compliance, saving time, reducing risk and ensuring real-time tax accuracy 👉 Read the full article: https://lnkd.in/guvKmi3i #B2BSaaS #SalesTaxCompliance #nexus #SalesTaxnexus

How have growth rates performed in the 1H-24? Recent "system level" data from ~ 1,565 private B2B companies*: 👉 Growth rates in 1H-24 are higher versus 2023 (> $1M ARR): Q2-24: 19% Q1-24: 17% Q4-23: 16% Q3-23: 16% Q2-23:16% Q1-23: 14% Q1-22: 18% 👉 How does pricing model impact growth rate trends (> $1M ARR)? Usage-Based Pricing (> $1M ARR): Q2-24: 19% Q1-24: 27% Q4-23: 23% Q3-23: 22% Q2-23: 25% Q1-22: 20% Subscription-Based Pricing (> $1M ARR): Q2-24: 14% Q1-24: 12% Q4-23: 18% Q3-23: 18% Q2-23:19% Q1-23: 19% Q1-22: 35% 👉 How does pricing model impact growth rate in smaller, very early-stage companies (less than $1M ARR): Usage-Based Pricing (< $1M ARR): Q2-24: 18% Q1-24: 24% Q4-23: 3% Q3-23: 5% Q2-23: 1% Q1-23: -1% Q1-22: 3% Subscription-Based Pricing (< $1M ARR): Q2-24: 41% Q1-24: 44% Q4-23: 36% Q3-23: 43% Q2-23:42% Q1-23: 34% Q1-22: 13% 😵 So many numbers - what are a few key "𝗜𝗡𝗦𝗜𝗚𝗛𝗧𝗦" from the above data? 1️⃣ Usage-Based Pricing is an attractive model when the target customers are experiencing "GROWTH" in the "variables" a vendor is using for UBP 2️⃣ Subscription-Based Pricing is SUPERIOR in less than $1M ARR as measured by growth rate - KEY QUESTION is WHY??? 3️⃣ Usage-Based Pricing is subject to more severe and quick impact on growth rates when a large customer cohort/segment (such as industry) experiences a large shift in fundamentals (eg: mortgage applications in 2023 or VC backed tech firms spend on RevTech in 2023- 2024) 4️⃣ Usage-Based Pricing is much harder to forecast until a more sustained history by customer segment (company size, industry, region of world, etc.) is established 5️⃣ Usage-Based Pricing impacts multiple "ESTABLISHED" SaaS metrics calculations such as CAC Ratio, CAC Payback Period, GRR and NRR - Requires a clear and consistent definition of when New ARR ends and Expansion ARR begins 6️⃣ Understanding critical inflection points of when subscription vs usage based pricing models perform better and the "variables" that impact each pricing model is key to determining the best balance of the two models 💡 Over time "hybrid pricing" will be best for both the customer and the vendor to address two competing priorities: 1) Predictability of expense for the customer for budgeting 2) Predictability of revenue for the vendor for planning/forecasting 🏫 The first 10 years of my career in "subscription software" was in an environment that primarily used "Usage-Based Pricing" with customers spending as much as $10M per year and as little as $1,000 per year 👨🏫 The "lessons learned" from being in the middle of Usage-Based Pricing over a longer time-frame (5+ years), across multiple customer segments (Enterprise, Mid-Market and SMB), and at different stages of scale are the best foundation for optimizing pricing strategies between usage, subscription and hybrid... * Source: Maxio Institute 1H-24 Growth Report (N ~ 1,565) #b2bsaas #benchmarks #pricing

Nearly one million people in the U.S. live with Multiple Sclerosis — it is a devastating, unpredictable disease of the central nervous system that can affect everything the body does. Money raised through Bike MS fuels cutting-edge MS research and critical services to ensure people affected by MS have the resources they need to live their best lives. The National MS Society is dedicated to stopping MS in its tracks, restoring what’s been lost and ending this disease forever. 🚫 That is why our CEO, Randy Wootton, is participating in the upcoming event Bike MS: Waves to Wine 2024. 👉 Learn more and donate to Randy’s ride here: https://lnkd.in/grr_rxEb 

Finding the right pricing for your SaaS product is crucial for profitability, but it's a delicate balance. Price too high, and you risk losing customers; too low, and you leave money on the table. ⚖️ To succeed, you need a pricing strategy that resonates with your customers while fully reflecting the value of your product or service. And it’s not just about finding the right price—you need the right pricing model to support it. Our guide explores the top 10 pricing models SaaS companies can leverage to attract new customers, reduce churn, and capture maximum value. Learn how to align your pricing strategy with your business goals to prevent revenue leakage and stay competitive. 👉 Read the full article here: https://lnkd.in/g_uyAP5J #B2BSaaS #SaaS #PricingStrategy #PricingModels #SaaSPricing #SaaSBilling

💬"The key to success in any SaaS business is understanding your customer acquisition cost (CAC) and how it drives your growth engine." Maxio CEO Randy Wootton dives into SaaS metrics, financial management, and what it takes to succeed as a SaaS CEO in this episode of Scale Your SaaS with Matt Wolach. Check it out here: https://lnkd.in/g7AYrzhm

Is your SaaS billing strategy costing you revenue? 💸 This week on the SaaS Expert Voices podcast, Maxio CEO Randy Wootton sits down with Chris Morgan, CEO of LBMC W Squared, to uncover a critical pitfall in SaaS pricing strategies. ⚠️ Chris uncovers how reliance on cash accounting might be causing you to lose out on revenue from overages and variable usage–especially in complex pricing models like consumption-based and tiered plans. He makes a strong case for switching to accrual accounting to ensure your pricing accurately reflects customer usage, and truly reflects the value you deliver. 🎙️ Catch the full episode here:  https://lnkd.in/g79ZqJUw 

🔍 SaaS churn rate might seem like just another metric, but it holds the key to unlocking sustained revenue growth and preventing costly losses.   Understanding the full context around churn—beyond just the numbers—can make all the difference in your company's success. In this article, we explore the impact of churn on your business, from its effects on valuation to identifying early warning signs of customer departure and share strategies for reducing churn, improving retention, and ultimately driving your bottom line. 📈 👉 Read the article here:  https://lnkd.in/gKFRx-42 #B2BSaaS #SaaS #Churn #ChurnRate #Retention #FinancialOperations #SaaSMetrics