Lucy Cheng

Lucy Cheng

New York City Metropolitan Area
1K followers 500+ connections

About

Classically trained marketer with experience in traditional CPG and alcohol beverages.…

Activity

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Experience

  • Teremana Tequila Graphic

    Teremana Tequila

    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    Greater New York City Area

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    Greater New York City Area

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    Greater New York City Area

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    Chicago

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    Evanston, IL

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    Chicago

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    New York

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    New York

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    New York

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    New York

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Education

Volunteer Experience

  • City Harvest Graphic

    Generation Harvest Member, Volunteer Co-Chair

    City Harvest

    - 5 years 7 months

    Social Services

    Member of Generation Harvest, the young philanthropy group of City Harvest, a non-profit that rescues food from restaurants, grocers, green markets, etc. and delivers it to New York's hungry.

    Generation Harvest organizes fundraising events on behalf of City Harvest, which raised $250K in 2012. Serve as Volunteer Chair, organizing volunteer activities for members. In 2011, served as Auction Co-Chair, raising $17K for City Harvest.

    Volunteer with City Harvest at mobile markets…

    Member of Generation Harvest, the young philanthropy group of City Harvest, a non-profit that rescues food from restaurants, grocers, green markets, etc. and delivers it to New York's hungry.

    Generation Harvest organizes fundraising events on behalf of City Harvest, which raised $250K in 2012. Serve as Volunteer Chair, organizing volunteer activities for members. In 2011, served as Auction Co-Chair, raising $17K for City Harvest.

    Volunteer with City Harvest at mobile markets and green market rescues. Serve as a volunteer public speaker, representing City Harvest at outside fundraising events, conventions, and expos.

  • University of Pennsylvania Graphic

    Alumni Interviewer

    University of Pennsylvania

    - Present 15 years 11 months

    Education

    Represent Penn as an alumni interviewer for high school students in Chicago.

  • Kellogg School of Management Graphic

    Alumni Interviewer

    Kellogg School of Management

    - Present 8 years 6 months

    Represent Kellogg as an alumni interviewer in Chicago.

Publications

Honors & Awards

  • Quality Actions Award

    MillerCoors

    Earned Quality Actions Award for delivering breakthrough results on a Smith & Forge sponsored video with Thrillist. Video reached +87mn views, breaking MillerCoors and Thrillist records for virality and generating $5mn in incremental media value.

  • Culture Driver Award

    MillerCoors

    Given to individuals who relentlessly drove a culture of engagement, enjoyment, development, and fun. This person who inspires others to think positively, see the silver lining, and enjoy being at work. This person is the team cheerleader.

  • Beta Gamma Sigma

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    Awarded to top 10% of graduating class.

  • Top Student, Decision Sciences

    Kellogg School of Management

    Awarded to a graduating student who has made significant contributions to that Kellogg academic department.

  • 2014-2015 Kellogg McCormick Scholarship

    Kellogg School of Management

    Awarded full tuition for 2014-2015 academic year and $25,000 grant to conduct research on the media industry.

  • ACE Award

    S&P Capital IQ

    Received the ACE Award for providing an "outstanding level of responsiveness and dedication" for a project. Nominated by an internal client and was selected to receive the award by committee.

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