“Michael has the intellectual horsepower to bring really big ideas to the table and the experience to know how to get them executed. It's no surprise that he has built SubRosa into a pioneering agency for innovative brand expressions. A strategic thinker with a beautiful imagination, he is gracious and extremely collaborative. I deeply value Michael's opinion and seek it out regularly on important initiatives.”
Michael Ventura
Shelter Island, New York, United States
70K followers
500+ connections
About
Hi, friend. I’m Michael Ventura, and through a practice rooted in empathy, organizational…
Contributions
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What are some common pitfalls and challenges in experience design storytelling?
Empathy Gaps One of the first and most fundamental steps in the development of meaningful experiences is to truly consider the unique needs of the audience(s) you’re designing for. Too often, design solutions are led by suppositions or best guesses for what people want, but have the designers actually *asked* what people are looking for? And equally important, have the designers listened? It’s sometimes easy and most often faster to take the path of assuming we know what others want. Doing so will get solutions that, at best, appear somewhat effective. But true, meaningful empathy requires the patience to inquire, to hear, and to incorporate feedback into a final solution. Only then will we create experiences that truly connect.
Activity
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We hear you. Since we launched in May 2023, we have experimented with different formats for discourse. 15-25 person dinners, 4-person meetings…
We hear you. Since we launched in May 2023, we have experimented with different formats for discourse. 15-25 person dinners, 4-person meetings…
Liked by Michael Ventura
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Proud husband alert: I’m pleased to share this profile of my amazing wife, Rebecca Lowell Edwards, who’s in this year’s PRovoke Media Influence 100…
Proud husband alert: I’m pleased to share this profile of my amazing wife, Rebecca Lowell Edwards, who’s in this year’s PRovoke Media Influence 100…
Liked by Michael Ventura
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Hi Friends – As I gear up for my next book to enter the world, I'd love to share a sneak peek at some of the key points at SXSW 2025. If you would…
Hi Friends – As I gear up for my next book to enter the world, I'd love to share a sneak peek at some of the key points at SXSW 2025. If you would…
Shared by Michael Ventura
Experience
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Consolidated Eggs
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Education
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Academy for Systems Change
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The Academy for Systems Change is a nonprofit organization focused on advancing the field of awareness-based systemic change in order to accelerate ecological, social, and economic well-being.
We are a network of individuals, organizations, and other networks focused on cultivating thriving systems in education, marine ecosystems, business, sustainable communities, reforestation, finance, and more.
We work with leaders across multiple domains and ecosystems, recognizing the…The Academy for Systems Change is a nonprofit organization focused on advancing the field of awareness-based systemic change in order to accelerate ecological, social, and economic well-being.
We are a network of individuals, organizations, and other networks focused on cultivating thriving systems in education, marine ecosystems, business, sustainable communities, reforestation, finance, and more.
We work with leaders across multiple domains and ecosystems, recognizing the interconnectedness between them and the applicability of capacity building tools and frameworks across all. -
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Volunteer Experience
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Board President
TRIBAL LINK FOUNDATION INC
- Present 9 years 8 months
Civil Rights and Social Action
Tribal Link's mission is to support the empowerment of Indigenous Peoples worldwide by building their capacity to protect their way of life and preserve their sacred lands and knowledge for the betterment of their communities and humanity.
Tribal Link Foundation connects Indigenous Peoples to information, resources, and relevant networks with a special focus on the United Nations System and provides outreach to the public regarding Indigenous People and their issues. I am an active board…Tribal Link's mission is to support the empowerment of Indigenous Peoples worldwide by building their capacity to protect their way of life and preserve their sacred lands and knowledge for the betterment of their communities and humanity.
Tribal Link Foundation connects Indigenous Peoples to information, resources, and relevant networks with a special focus on the United Nations System and provides outreach to the public regarding Indigenous People and their issues. I am an active board member overseeing a variety of leadership, programatic and fundraising efforts. -
Advisor
Cooper Hewitt, Smithsonian Design Museum
- 4 years 1 month
Arts and Culture
Cooper Hewitt, Smithsonian Design Museum’s National Design Awards program honors innovation and impact and recognizes the power of design to change the world. Launched in 2000 as an official project of the White House Millennium Council, the Awards seek to increase national awareness of the impact of design through education initiatives. My role was to support and advise on matters related to this program and its engagement with the design community.
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Advisory Board Member
+ POOL
- 2 years 2 months
Environment
+ POOL is the world's first water-filtering, floating pool. Designed in New York, NY, to filter the very river that it floats in through the walls of the pool, + POOL makes it possible for New Yorkers and its visitors to swim in clean river water for the first time in 100 years.
Publications
Honors & Awards
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Inc. Magazine 5,000 Fastest Growing Companies In America
Inc. Magazine
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Justified: AIGA Design Competition - 2013 Selection
AIGA
AIGA’s “Justified” competition recognizes case studies that demonstrate the value of design in a clear, compelling and accessible way. Effective design will nearly always reflect the powerful emotional draw of creativity, inspiration and simplicity. And yet today, for design to be truly effective, it must also serve the client’s very specific needs.
http://www.aiga.org/case-study-ge-garages/ -
Inc. Magazine 5,000 Fastest Growing Companies In America
Inc. Magazine
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International Design Excellence Award - 2012 Bronze Research
Industrial Designers Society of America (IDEA)
As part of a $1 billion global commitment to accelerate cancer innovation, GE partnered with designers, foundations and corporations to reimagine the breast-cancer screening and treatment journey. To gain a better understanding of the full screening cycle and its relationship to the emotional and physical needs of women, GE launched a design research project that explored the reasons why some women don’t get screened more frequently. Credits: IDEO design team, Sub Rosa design team with GE and…
As part of a $1 billion global commitment to accelerate cancer innovation, GE partnered with designers, foundations and corporations to reimagine the breast-cancer screening and treatment journey. To gain a better understanding of the full screening cycle and its relationship to the emotional and physical needs of women, GE launched a design research project that explored the reasons why some women don’t get screened more frequently. Credits: IDEO design team, Sub Rosa design team with GE and GE Healthcare Client: GE and GE Healthcare
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Inc. Magazine 5,000 Fastest Growing Companies In America
Inc. Magazine
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Small Agency of the Year - Silver
Advertising Age
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Small Agency of the Year, 1-10 Employees
Advertising Age
Organizations
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United States Military Academy
Visiting Lecturer
- PresentRenowned as the world’s premier leader development institution, West Point accomplishes its mission by developing cadets intellectually, physically, militarily, ethically, spiritually, and socially. The student body, or Corps of Cadets, numbers 4,400 and each year approximately 1000 cadets join the Long Gray Line as they graduate and are commissioned as a 2nd Lt in the U.S. Army.
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+ Pool
Board of Directors
- PresentAn initiative to build the world's first water-filtering, floating pool, in New York's East River. +POOL is designed to filter the very river that it floats in through the walls of the pool, making it possible for New Yorkers and its visitors to swim in clean river water. The layered filtration system incrementally removes bacteria and contaminants to ensure nothing but clean, swimmable water that meets both city and state standards. No chemicals, no additives, just natural river water. Like…
An initiative to build the world's first water-filtering, floating pool, in New York's East River. +POOL is designed to filter the very river that it floats in through the walls of the pool, making it possible for New Yorkers and its visitors to swim in clean river water. The layered filtration system incrementally removes bacteria and contaminants to ensure nothing but clean, swimmable water that meets both city and state standards. No chemicals, no additives, just natural river water. Like a giant strainer dropped into the river, +POOL is designed to clean up to half a million gallons of water every single day.
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Princeton University
Adjunct Professor
- PresentPrinceton University is a vibrant community of scholarship and learning that stands in the nation's service and the service of humanity. Princeton is an independent, coeducational, nondenominational institution that provides undergraduate and graduate instruction in the humanities, social sciences, natural sciences and engineering. As a world-renowned research university, Princeton seeks to achieve the highest levels of distinction in the discovery and transmission of knowledge and…
Princeton University is a vibrant community of scholarship and learning that stands in the nation's service and the service of humanity. Princeton is an independent, coeducational, nondenominational institution that provides undergraduate and graduate instruction in the humanities, social sciences, natural sciences and engineering. As a world-renowned research university, Princeton seeks to achieve the highest levels of distinction in the discovery and transmission of knowledge and understanding.
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Fabl
Advisor
- PresentFabl is a visual storytelling platform (SaaS) that drives content and social marketing campaigns, making it easy to create and publish compelling content and engage with customers in an authentic way.
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Cooper Hewitt Smithsonian Design Museum
Advisor & Co-Chair of National Design Awards
- PresentCooper Hewitt, Smithsonian Design Museum is the only museum in the nation devoted exclusively to historic and contemporary design. The museum advances the public understanding of design across the thirty centuries of human creativity represented by the museum’s collection through compelling educational and curatorial programming.
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The Burning Man Project
Advisor
- PresentThe Burning Man Project is a non-profit working to support Burning Man events, the Burning Man Global Network and the organization's extended communities.
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Tribal Link Foundation
Board of Directors
- PresentThe Tribal Link Foundation non-governmental organization in association with the Department of Public Information and the Economic and Social Council at the United Nations. The organization's primary purpose is to serve the indigenous communities of the world through training and partnerships that empower individuals to preserve their culture, resources, and ways of life.
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Falling Whistles
Advisor
-Falling Whistles is an international campaign utilizing disruptive design and communications tactics to fight for peace in The Democratic Republic of the Congo.
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Behance
Advisor
-Behance is the world's leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations, and the industry-specific Served Sites. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire. Behance is revolutionizing the way creative professionals manage their…
Behance is the world's leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations, and the industry-specific Served Sites. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire. Behance is revolutionizing the way creative professionals manage their careers and companies find talent.
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