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Want to grow? Just add staff! BUT: what is the [true] cost and return of adding a full-time team member to lead content for business growth? Glassdoor shows that a hiring a full-time senior marketer to lead content carries a salary from ~$70-115k before benefits, bonus, profit-share, tax withholding, etc. Job requirements usually ask for up to 5 years experience in marketing, journalism, B2B. Those requirements point to a 30-year old who has had one or two roles from marketing specialist to manager The ceiling is only as high as the 1 or 2 roles the candidate had. For a fractional head of content investment on the same order, you could an entire year of: 🔶️ Industry expert who could equate to $300,000 salary BEFORE any benefits, bonus, etc. 🔶️ Higher ceiling through specific industry expertise 🔶️ Consultant-level market assessment and view 🔶️ Thought partner to help with strategy 🔶️ And the best part: if the full-time budget is too heavy, fractional help gives you all the benefits into a time-scale the budget allows. The expertise is there from day 1. It’s no wonder winning brands are moving to this model to deliver speed, efficiency, and agility. #fractional #fractionalheadofcontent #engineer #digitalmarketing #industrialmarketing #b2bmarketing

#hiring Senior Content Marketing Manager, Dallas, United States, fulltime #jobs #jobseekers #careers #Dallasjobs #Texasjobs #SalesMarketing Apply: https://lnkd.in/gYz6SDrn About Boltive Privacy rights in the US and worldwide are expanding faster than any legal and regulatory rewrite in history. However, more than half of companies unknowingly share consumer data with third parties. Boltive helps all enterprises - especially brands, publishers, retailers, and vendors - ensure digital security and privacy compliance. Boltive Privacy Guard is the only tool powerful enough to detect data-sharing vulnerabilities before they become liabilities. Patented secret shoppers for privacy compliance scan end-to-end. Gain transparency, control, and peace of mind. Reach your target audience without sacrificing consumer trust. About the role We are looking for a talented Senior Content Marketing Manager to expand our company's digital footprint, awareness, subscribers and leads. As part of the Boltive marketing team, your role is to implement B2B content marketing strategies through a variety of digital and traditional platforms across four businesses. We're looking for a passionate content marketer who loves collaborating with a team to come up with fresh ideas as well as who loves the details and can manage projects from beginning to end. Please submit samples of your writing with your resume. Qualifications 3-5 years of prior relevant experience, including content production, audience establishment and lead generation Bachelor's Degree required. Area of study in Communications, Journalism, English, or related area preferred Proficient in MS Office Suite: Word, Excel and PowerPoint Experience with HubSpot a plus Able to write in different voices and personalities - both formal and informal Self-driven, detail-oriented, results-oriented, positive attitude and confident Able to interact, communicate and present ideas Able to meet deadlines and work well under pressure Able to organize and manage multiple projects/tasks in a fast-paced, ever changing environment Able to work independently or in a team Must be able to operate a computer and other position related technologies Must be able to clearly and confidently communicate with Boltive employees, clients, and other stakeholders Essential Functions Collaborate with SMEs, external stakeholders and other marketing team members to build and manage a rich content/editorial calendar that attracts a qualified audience to our company websites, social media accounts and other outlets Develop content marketing strategies that help generate awareness, leads and nurture those leads through the marketing funnel Produce content, including blog posts, case studies, guides, newsletters, press releases and more Distribute content to all company properties Generate new leads by converting site traffic through calls-to-action, landing pag

attn Canadian content marketers (especially GTA/Torontonians): How To SaaS is hiring for two content roles! For those of you who haven't heard of us, we're a marketing consulting firm, typically brought in by PE firms to help their portfolio companies develop their marketing strategy. The first role is more junior. You'd be working on marketing HtS as a company with Kate Hawkes and Gordon Cheng, focusing on our social media presence + podcast promotion and outreach: https://lnkd.in/dnkixB8T The second role is externally focused, and part of the team I'm on / I still do some of this work, and would be training you on how to do it instead. You'd be working with clients to develop their content marketing strategy as a part of the larger marketing strategy we recommend: https://lnkd.in/djZqEmU3 The most important thing to note about this role is that we're not an agency, so it's not about writing all the content — it's more about doing detective work to figure out what a company is currently doing + what they should be doing instead 🕵🏼♀️ I'm not the hiring manager for either role, but I would be part of the interview process for the second/we'd be working together very closely if you were hired, so can definitely give a lot more context on the pros and cons of that role in particular if desired!

Attention Marketing Managers! Check out the details below and get to work with one of the best Heidi Jehlicka! 👇🏼👇🏼👇🏼

The Trade Desk, a public ad tech company, is hiring an "editorial director" with a base salary of $215-395k. The job description doesn't mention "thought leadership." It focuses on "product marketing." A lot of companies, in adtech or otherwise, have products their existing customers love but that few of their potential customers (let alone investors, talent, etc.) have heard of. In the beginning, companies tend to grow with founder-led sales and then events and direct outreach. But ultimately, content becomes critical to bridging that gap between your own network and the industry at large. TTD is investing several millions of dollars per year, at least, into bridging that gap. If you're leading or marketing a company stuck at, say, mid-seven figures or low eight figures in revenue, you're not going to spend $1-5M on content next year. But in my experience, many of those companies are spending $0 — certainly less than six figures — on content. It might be time to start bridging that gap.

#hiring *Account Manager (Creative Agency)*, Minneapolis, *United States*, fulltime #opentowork #jobs #jobseekers #careers #Minneapolisjobs #Minnesotajobs #SalesMarketing *Apply*: https://lnkd.in/gAs9sQ6Z Reporting to the Senior Account Manager, the Account Manager is learning to develop client management skills, successful team collaboration across disciplines, consistent management of creative campaigns, project outputs and timelines, as well as contributing to monthly client financials and billing. They are building their skills as a strong contributor and executor in helping Betty (formerly Periscope) be a valuable creative business partner to our clients.What you'll do: Contribute to existing and emerging client relationships building confidence and empathy by understanding both the client's and agency's vision and business objectives. Uncover and leverage relevant business data and insights into everything we do ensuring our strategic, creative and integrated experiences answer the business challenge and creative brief resulting in strong upside for our clients and a strong case study for the agency. Manage a variety of client and creative opportunities balancing project outputs and performance outcomes with precision and great energy. Create an environment and team dynamic bringing category knowledge to the strategic and creative process and team helping them influence brilliant idea platforms that bring people closer to our client's brands. Learn to become a champion and defender of the agency's work devoting quality time to the pre-selling, selling and post-selling of our ideas and products to clients. Learn the art of critical thinking-the language of solution building to everything we do. Combine this with the agility and anticipation that builds client trust. Learn how timely actions, managing client budgets and billing, and agency time reports help the agency be profitable and reach out financial goals. Uphold and deliver our agency's core beliefs to strengthen our culture, our work and attract people with different backgrounds and experiences to join our agency. Healthcare experience and/or an interest to support our healthcare clients a plus

#hiring *Account Manager (Creative Agency)*, Minneapolis, *United States*, fulltime #opentowork #jobs #jobseekers #careers #Minneapolisjobs #Minnesotajobs #SalesMarketing *Apply*: https://lnkd.in/gAs9sQ6Z Reporting to the Senior Account Manager, the Account Manager is learning to develop client management skills, successful team collaboration across disciplines, consistent management of creative campaigns, project outputs and timelines, as well as contributing to monthly client financials and billing. They are building their skills as a strong contributor and executor in helping Betty (formerly Periscope) be a valuable creative business partner to our clients.What you'll do: Contribute to existing and emerging client relationships building confidence and empathy by understanding both the client's and agency's vision and business objectives. Uncover and leverage relevant business data and insights into everything we do ensuring our strategic, creative and integrated experiences answer the business challenge and creative brief resulting in strong upside for our clients and a strong case study for the agency. Manage a variety of client and creative opportunities balancing project outputs and performance outcomes with precision and great energy. Create an environment and team dynamic bringing category knowledge to the strategic and creative process and team helping them influence brilliant idea platforms that bring people closer to our client's brands. Learn to become a champion and defender of the agency's work devoting quality time to the pre-selling, selling and post-selling of our ideas and products to clients. Learn the art of critical thinking-the language of solution building to everything we do. Combine this with the agility and anticipation that builds client trust. Learn how timely actions, managing client budgets and billing, and agency time reports help the agency be profitable and reach out financial goals. Uphold and deliver our agency's core beliefs to strengthen our culture, our work and attract people with different backgrounds and experiences to join our agency. Healthcare experience and/or an interest to support our healthcare clients a plus

The following post from Joe Zappa is indicative of a major problem in a lot of industries--not just adtech. When "editorial" content is focused on "product" marketing, there is an immediate disconnect between the job and the company--and sets both up for potential failure. --Principles of editorial content are based on a two-way street of opinions ( i.e., an article presenting the opinion of the publisher, writer, or editor) and allowing users/readers to share opinions. --Principles of product marketing are based on sales (i.e., touting benefits of a product); it is a one-way street that doesn't always allow for feedback sharing. Users/Readers don't want to see rehashed sales content, do they? Joe is right--perhaps the time is right to flip the switch. #contentmarketingstrategy #productmarketing #adtech