Read the latest report from Omdia on windowing strategies.
With US studio release strategy in the spotlight, Omdia has just published a report analysing the licensing of the top 100 movies at the US box office last year. Some key findings: 💡 Reinforced by the summer "Barbenheimer" phenomenon, the average theatrical window in the US increased to 39 days for the top 100. 💡 The average days from TVOD to SVOD release was 67 days. Only one film in the top 100 (Five Nights At Freddy's) was released day-and-date on theatrical and SVOD. 💡 Disney was the studio with the longest average theatrical exclusivity window in 2023, replacing Sony last year. 💡 Warner Bros. has now firmly departed from the day-and-date strategy that was used for all titles in 2021 (which led to Oppenheimer director Christopher Nolan jumping ship). 💡 Studios mostly released their movies in the pay one window on their own SVOD services. The exception was Sony, with Netflix getting an exclusive window for nine Sony top 100 releases. The report, co-authored by Charlotte Jones, Sarah Henschel and myself, is available here: https://lnkd.in/eVcc8QQd For more details, get in touch! #cinema #windows #distribution #omdia #streaming
