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This is a great point. Unlike display and outstream video, streaming, ad-supported TV to a living room is a choice made for a specific title or piece of content. Look at the miilions of hours invested in them. Video delivered to a random piece of editorial that might be seen by your target (if you bid high enough and if a publisher 1P data layer was added) just doesn’t generate this kind of attention and immersion.

🚀 Netflix India's FY 23 Net Profit Soars 75% to INR 35 Crore. 💰 Netflix Entertainment Services India witnessed a 75% surge in net profit to INR 35 Cr in FY23, with operating revenue growing 24% to INR 2,214 Cr. 🔄 Total expenses rose by 23.9% to INR 2,232.5 Cr, driven by a 29.2% increase in personnel expenses. 📉 The increase in revenue and profit follows Netflix's aggressive promotion of a lower-priced subscription plan to expand its user base in India. 📈 This growth comes amid heightened competition as Disney is in talks with Reliance Industries for a potential merger in the streaming space. #Netflix #OTT #India #StreamingServices #FinancialPerformance  #StartUpNews #BusinessNews #MicroShots #NewsUpdates

Netflix has reported significant growth in the Indian market for the second quarter of 2024. According to the company's latest financial results, India has emerged as the second-largest contributor to new paid subscriptions globally. This success can be attributed to Netflix's well-curated content library specifically designed for Indian viewers. The streaming giant also noted that India ranked third worldwide in terms of revenue growth percentage during this period. These figures highlight the increasing importance of the Indian market in Netflix's global expansion plans and demonstrate the company's effective strategy in catering to local tastes and preferences. Netflix Netflix India #netflix #revenue #growth #m18infinity #m18infinitymedia

India emerged as the second biggest market for streaming giant Netflix in terms of paid subscriber additions for the quarter ended June 2024, on the back of a robust content catalogue in the country 👇 Further, India also ranked third in terms of revenue percent growth for the streaming giant during the second quarter of 2024. Globally, Netflix saw the addition of 8.05 Mn subscribers, out of which 2.83 Mn came from the Asia-Pacific region, including India. Netflix’s overall revenue surged 16.8% year-on-year in Q2 of 2024 to $9.56 Bn, of which $1.05 Bn came from the APAC region. 📎 To read more in detail, click here: https://lnkd.in/g4_YAsMw #news #subscription #Netflix #India

Today, I opened Netflix to see if there was anything new and what did I see? The Great Indian Kapil Sharma Show on Netflix. While it may seem like just another show being added to the catalog, it's more of a strategic move by Netflix. We all know how Netflix has been struggling within the sub-continent, especially with Monthly Recurring Revenue (MRR) given the local subscribers' preference for traditional "TV" viewing habits over OTT platforms. This is because in the sub-continent people are habitual of watching content they can consume with their family, however, Netflix has maintained its image as an OTT platform that is individualistic in nature. Netflix understood this cultural nuance and has introduced this show to position itself as a family-centric entertainment platform strategically and who better than Kapil can help them with this? This initiative could potentially boost their subscriptions and reduce churn rates by appealing to a broader audience base. While we are yet to see how this will turn out, it's for sure that Netflix is trying very hard to conquer the Indian Market. How do you think it will turn out for Netflix? #product #growth #content #musings

India Climbs to Second Spot for Netflix in Paid Subscriber Additions India, known for its diverse cultural landscape and rapidly expanding digital footprint, has emerged as a pivotal market for global streaming giant Netflix. The country's recent ascent to the second spot in terms of paid subscriber additions underscores its growing importance in the company's global strategy. Read More :- https://lnkd.in/g2fMTZhZ #NetflixIndia #StreamingSuccess #DigitalEntertainment #IndianSubscribers #GlobalExpansion #NetflixOriginals #IndianContent #StreamingGrowth #DigitalTransformation #NetflixAndChill #EntertainmentEvolution #TechInIndia #DigitalIndia #GlobalStreaming #ContentCreators

Netflix price💲around the 🌎 Netflix UAE 🇦🇪 cost $ 7.91 pm ( Basic) India 🇮🇳 has one the lowest subscription cost for Netflix user/month around the world. Two of the main reasons for low subscription charges for Netflix in 🇮🇳 are, The first one is 'Market Size' and the second one is 'competition'. ◾️Market Size India Population - 1.4 B Internet users - 820 M OTT* - 702 M ( Biggest Market Currently ) ==================================== ◾️Competition - ( 50+ OTT platforms ) Subscription cost per month in $ Jio Cinema - $ 1.16 ( Free IPL 2024 ) MX Player - $ 1.16 Zee 5 - $ 1.37 Alt Balaji - $ 1.60 Netflix - $ 2.38 Amazon Prime - $ 3.49 Disney Hotstar - $ 3.50 ( Rank 1 ) Few additional platforms Eros Now HoiChoi Ullu Voot Airtel Extrem TVF Play Mubi Bigflix Sun Nxt ==================================== #Netflix #OTT #Hulu #HBO #Discovery #Muvi #OSN *OTT - Over the top

Como baixar e instalar Disney+ na Smart TV

Netflix has announced one of its best quarterly performances since the onset of the Covid-19 pandemic. The streaming company acquired 9.3 million new subscribers in the first quarter of calendar year 2024. This surge elevates its worldwide subscriber count to nearly 270 million, according to a report in The Times of India. Additionally, it recorded $2.3 billion in net income, with revenue reaching $9.3 billion, marking a 15 per cent increase compared to the same period last year Moreover, the ad-supported tier, marking its inaugural year, experienced a 65 per cent surge in subscribers compared to the previous quarter. Notably, 40 per cent of new sign-ups in markets offering the ad tier chose this more affordable alternative. Netflix's efforts to curb password sharing also played a role in the favourable quarterly outcomes. Dan Lin, the newly appointed chairman of Netflix Films, aims to focus on elevating the overall film quality and producing a wider variety of movies to accommodate diverse budget levels and subscriber preferences, The New York Times (NYT) reported Credit- Buisness Standard

With a presence in 190 countries across the globe Netflix is the most popular streaming platform. Here are some interesting data and a peek into Netflix pricing strategy that sets it ahead of its competitors. On an average Netflix subscribers spend 3.2 hours per day watching content on the platform. It’s easily one of the most engaging paid streaming service with 260+ million subscribers worldwide. Netflix annual revenue for 2023 was $33.723B, an approx 7% increase vis-à-vis 2022. Netflix gross profit for 2023 as on end of Dec’23 was $14.008B, a 12.54% YoY increase. I was a little curious to understand Netflix pricing strategy to be able penetrate vast number of markets globally and remain a paid OTT platform. It’s closest competitor Amazon Prime Video has 200+ million customers. But as you are aware the subscription comes as a bundle along with Amazon Prime subscription for its e-com platform. Disney+ is 3rd on the list with 150+ million customers. A Netflix subscription price per month ranges from $2.82 in Pakistan (the lowest fee) to as high as $21.48 in Switzerland 🇨🇭. In India the avg fee is $5.98. Back to the Netflix pricing strategy. The monthly subscription fee for each market is broadly driven by 4 parameters Economic Factors, Market Competition, Content Licensing and Currency Fluctuations. The purchasing power of consumers in each market is top variable amongst them. #marketing #strategy #netflix #OTT #streaming #content #disneyplus