What a successful partnership we’ve had! Thank you Snap Inc. for all the success we’ve achieved together and thanks to Ethan Sacré, our Director of Digital strategy for spearheading our ongoing efforts! 👻🤳
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I'm in Advertising 😎 Webby's Judge, ADCOLOR Leader, Marketing Academy Scholar, Doctoral Researcher & Futurist
🚀 Snap Inc.'s Q1 2024 earnings are in, and we're celebrating massive gains across the board! 🎉 I’m thrilled to share that we’ve exceeded expectations with nearly $1.2 billion in revenue this quarter, marking a 21% increase year-over-year. Since its inception, Snapchat has aimed to refresh the social media landscape, championing authenticity over perfection. This mission is resonating more than ever, as our daily active users have grown to 422 million—a 10% increase from last year—while monthly engagement has surged to over 800 million users worldwide. This quarter's revenue boost was largely driven by significant enhancements to our advertising platform and a surge in demand for our direct response ad solutions. For more insights, hear directly from Darshan Kantak, our SVP of Revenue Product. - We now reach over 75% of 13- to 34-year-olds in more than 25 key countries. - Engagement has skyrocketed, with total time spent on Spotlight content increasing by over 125% compared to last year. - Our Conversions API enhancements have unlocked dynamic new advertising possibilities and have significantly boosted our return on ad spend optimizations. - Engagement with creator content has also surged, with total viewing time for content from Snap Stars in North America increasing by more than 55% this quarter. We welcomed over 1,500 new Snap Stars globally, enriching our vibrant, creative community. - Snapchat+ now boasts over 9 million subscribers, tripling in size year-over-year and offering exclusive and early access to new features. - More than 300 million people interact with our AR experiences daily, emphasizing the transformative impact of immersive technology in everyday life. I'm profoundly grateful for all the partnerships and support that fuel our progress. For those interested in a detailed overview of our quarterly performance, the full earnings report is available on snap.com Thank you for being an integral part of our Snap community!
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Snap Inc. launched a new ad campaign emphasizing how it is different from other social media platforms. The ad highlights how social media causes people to seek validation through likes and portray perfect images. It also shows how social media leads to increased hatred and trolling online. The main message is that Snap Inc. is focused on joy, fun, and real relationships rather than the negative impacts of social media. Snapchat asserts it is distinct from other platforms, as users prioritize enjoyment and genuine connections over likes and trolling. The ad also emphasizes Snap Inc.'s focus on private messaging with friends rather than public feeds. The campaign had ads outdoors in big US cities. Like New York, Los Angeles, Chicago, and more. #socialmedia #advertising #campaigns ________________________________________________ Want to be in the loop of all the action, Follow Akshay Kamble for more thrilling updates 🚀
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https://lnkd.in/eu5RKFtz Strong Snap Earnings yesterday! Q1 revenue grew 21% YoY to $1.195 billion. Our community continues to grow! On today’s earnings call, we shared that Snapchat now has 422M daily active users. Small- and medium-sized businesses can achieve real results on Snapchat. On today’s earnings call, we shared that the number of SMB advertisers on Snapchat grew 85% YoY in Q1. Our community loves engaging with content on Snapchat! On the earnings call, we shared that total time spent watching Spotlight content increased more than 125% year-over-year. Learn more at investor.snap.com.
Snap beats first-quarter expectations, shares jump 25%
reuters.com
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It’s been an incredible few months since I joined Snapchat and last night we reported Snap’s Q1 2024 results - here are a few highlights 🚀 Our Q1 revenue grew faster than anticipated, 21% YoY to $1.195 billion - this momentum was largely driven by improvements to our advertising platform and an increase in demand for our direct response (DR) ad solutions. 🌍 Our unique, engaged community continues to grow - with 422 million (+10% year-over-year) daily active users — and over 800 million monthly active users around the world 🛍️ We’re now home to some of the world’s best-loved brands, and also some of the most innovative and fast-growing small- and medium-sized businesses. In Q1, SMB advertisers on Snapchat grew 85% YoY 📺 Our community LOVES content - total time spent watching Spotlight - where you can catch up with your favourite shows, the latest news or behind the scenes on the life of your favourite creators - increased more than 125% year-over-year 🔥 Our creator community is on fire - we onboarded over 1,500 Snap Stars in Q1 globally, including Maya Jama, Tommy Fury, football legend Katie McCabe and fitness guru Eddie Abbew - who are coming to us because they want a space to share their stories authentically, without pressure to be perfect 👻 Snapchat superfans keep on coming - Snapchat+ subscribers more than tripled, surpassing 9 million ☄️ We continue to invest in Augmented Reality - and the UK is a hub for this incredible innovation 🇬🇧 More than 300 million people play with AR experiences on Snapchat every day. It’s been inspiring for me to see the creativity of our UK partners - like Apple’s beautiful AR-try on for its new watch and Nike’s celebration of it’s iconic Air Max Day 👟 It’s been a joy getting to know our UK advertisers, partners and creators over the last few months - thank you for your continued partnership and creativity. And congrats to our entire team 💛 You can read more here: https://lnkd.in/exS-6659
Snapchat parent company sees shares surge as improved ad system pays off
theguardian.com
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Interim CIO, CDO, CXO | ISO/IEC 38500 | Ways of Working Consulting | Startup Entrepreneur | Customer Agility, Service Design & UX Founder | AI | Dialectic Algorithms | Inventor & Engineer | Polymath | Thought Leader
A great summary by Pete Trainor for some reason I can’t just repost his entire summary so it is below. #snapchat review for #parents @petetrainor on X (formerly Twitter) As the parent of a 13-year-old son, I can categorically state to anybody who wants to listen that allowing him to have SnapChat has been the 𝘄𝗼𝗿𝘀𝘁 𝗽𝗮𝗿𝗲𝗻𝘁𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗜 𝗵𝗮𝘃𝗲 𝗲𝘃𝗲𝗿 𝗺𝗮𝗱𝗲. I have all the parental controls you can introduce to his phone and limits etc, but this App is designed to work around those. It’s economic model is attention, and it works phenomenally hard to steal that. Statistically Snapchat outstrips all other apps on his phone for nudges and notifications by a significant factor — it averages about 300 a day. Which isn’t the 12.5 an hour that it seems, because I block the phone between the hours of 9pm and 8am. And Snap is limited to 2.5 a day only… so it’s more like 2.5 notifications 𝒂 𝒎𝒊𝒏𝒖𝒕𝒆. He’s been exposed to fake accounts catfishing him for data. It encourages bullying. It willingly discloses the location of minors to anyone who wants it (and the claim you can disable snap maps is untrue). It’s encouraging kids to swap images without consequence. It’s destroying attention span. Human connection. Empathy and happiness. He has literal withdrawal from it. Pure evil. Honestly, if you’re a parent, don’t let them have it. It’s a drug of horrific potency.
Global Director of Arcadia AR Creative Studio. Snapchat | Queen of AR | Adweek Top 100 Creative Leader | Keynote speaker | EX CCO, ECD, GCD | UAL Ambassador
Innovation at its finest! Snap Inc.'s commitment to innovation is paying off as it's poised to outshine TikTok as the fastest-growing social media platform in 2023 with a projected 13.4% user growth. https://lnkd.in/gNb24G-q
Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023
https://www.marketingtechnews.net
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Senior Director of Organic Growth @ Mistplay | Marketing and Growth Leader | Startup Advisor | Product Strategist | Daily Consumer Tech News Curator | Alum: Discord, Twitch, Microsoft, American Express
As part of its Q1 2024 earning release, Snap Inc. revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late 2020 as a way to compete with the rising popularity of TikTok. Snap says overall time spent watching content globally grew year-over-year, driven primarily by increases in total time spent watching Spotlight and creator Stories. The app had 422 million daily active users in Q1 2024, an increase of 39 million, or 10% year-over-year. Snapchat+ subscribers also more than tripled year-over-year, surpassing 9 million subscribers in the quarter. The company’s revenue for the quarter increased 21% to $1.195 million, marking a return to double-digit growth. In its letter to investors, Snap attributes the growth to improvements that it made to its advertising platform, along with an increase in demand for its direct-response (DR) advertising solutions. The company says the number of small and medium-sized advertisers on Snapchat increased 85% year-over-year. Snap shares rose more than 26% in extended trading on Thursday. #snapchat #tiktok #socialmedia #earnings #tech https://lnkd.in/g7t89YnH
Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch
https://techcrunch.com
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What's the deal with Snap Inc. advertising? Snap Inc. has the audience, with "90% of 13 to 24-year-olds on the platform, opening the app 40 times a day,” (Peter Chun, global head of platform at VaynerMedia), but why does their ad revenue not reflect this? 🔹 In Q2 2023, Snap’s ad revenue declined by 4% year over year, marking the second straight quarterly ad revenue decline for the company. 🔹 Publishers voiced concerns that their ad revenue-sharing deals with Snapchat were yielding less and less money. 🔹 In August, Snap removed the carousel of Stories that specifically highlights accounts that users follow from their Discover page and merged those Stories with the main feed on the Discover page, which includes popular content from all public accounts surfaced via its algorithm. 🔹Last year, 2m people would read the same Story, now, it's around 60k 🔹 Execs explain that ad revenue has fallen approximately 75% year over year Snap Inc. is rolling out ads in Spotlight for all advertisers globally to speak to the 350 million users who watch Spotlight content every month. In Q1, the total time spent watching Spotlight content grew over 170% year-over-year - will that be enough to convince advertisers? https://lnkd.in/eM4nFXjA #snapchat #socials #socialmedia #retailmedia #retailmedianetwork #adtech #ecommerce Topsort Digiday
Media Briefing: Publishers say Snapchat revenue is down while TikTok, Instagram are on the come-up
digiday.com
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The Media is just as excited about this as we are! 🤭 Being one of the few new UK partnerships with Snap Inc. is an extremely exciting endeavor for The Goat Agency, we can't wait to see what this brings for #InfluencerMarketing. Check out Performance Marketing World's article below! ⬇️ #Snapchat #SnapchatPartner #SnapStar #CreatorEconomy
Snapchat triples-down on influencer marketing with three new UK partnerships
performancemarketingworld.com
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📯 From test to triumph: Unveiling Snapchat's True Advertising Impact with Incrementality Experiments! 🚀 In today's complex media landscape, advertisers need to prioritize their investments effectively. Our latest research dives into the effectiveness of Snapchat as a marketing channel and offers insights on measuring the true value of digital media. 🌱 This research piece by Daniel Farzad Azadian, Kasper Madsen and Kristian Dyhr Toft demonstrates Snapchat’s effectiveness as a marketing channel in the media mix 🔥 Takeaways for advertisers📊: 🔍 Meta-studies offer the strongest possible measure of evidence-making within the research industry. 🔍 Media effectiveness should always be case-specific, considering factors such as CLV (Customer Lifetime Value) and profit margins. 🔍 Relying too heavily on misleading attribution models like last-click poses risks. A holistic and incremental approach to measurement is crucial. Discover more about how Snapchat can enhance your media mix and drive incremental sales by checking out our full report! 💡 Download here 👉 https://lnkd.in/emFz9JVw #advertising #digitalmedia #incrementality #geoexperiments #snapchat #acceleration Snap for Business Snap Inc.
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