ID5.io’s Post

I've traded a Cannes Big Gulp™ of rosé for a warm Carolina breeze this go 'round (what Garden City, SC lacks in Prada stores it makes up for in hushpuppies). But I loved this musing from all-time great creative human and Entertainment Jury Pres. Geoff Edwards: "Entertainment is the new upper funnel." Our audiences have never been less captive, so captivating them means entertainment them vs counting on any vintage media buy to herd eyeballs. Herding hearts is a different ballgame – and maybe that's one of the many reasons why a harrowing doc about young women counting on WhatsApp to evade the Taliban, won the Grand Prix in Geoff's jury. If you're still reading this, good for you (I rarely read in-feed LinkedIn posts longer than 100 words, bc hey we're scrollin' here). Back to the new upper funnel thing. What started in the long long ago as more of a niche awards category is fast becoming the industry itself. No doubt Marcel Yunes feels the same way, and we're not alone (lookin' at you, Sugar23 & Superconnector Studios & Anonymous Content & Maximum Effort). But safe to say we're all super stoked about where this is going. https://lnkd.in/eUq9-qdE

If you're looking at traffic modeling/optimization for large entertainment events or you're a #Swiftie, check out StreetLight's study on traffic patterns around Taylor Swift's #ErasTour (linked below)! 1️⃣ 3️⃣ (Yes - StreetLight is a subsidiary of Jacobs, so you CAN reach out to me with questions about the study or traffic data analytics!)

Imagine this: you're a bar owner with multiple TVs scattered throughout your venue. How do you ensure your bar's brand stands out? With CETV Now!, effortlessly integrate your ads, spotlight your business to enhance brand recall, and broadcast upcoming events directly to your patrons. Elevate your bar experience with CETV Now! 🍻📺

🏟 ⚽ From digital dreams to reality: securing our stadiums After the conclusion of two major tournaments, today should be a day of celebration. However, we can’t ignore the troubling scenes at Hard Rock Stadium. Following previous incidents in other high-profile matches, a similar episode occurred at the Copa America Final 2024, with ticketless fans storming the venue. Although this competition may not have received the same media attention, it serves as another reality check for the sports world, especially football. With virtual stadium experiences still in development and not yet widely accessible, it is crucial to raise awareness about the consequences of such breaches. While enhanced security measures, improved ticketing systems, and collaboration with local authorities are important steps taken by hosts, more effort is needed in fan education and communication. I firmly believe in the benefits technology brings and will continue to bring to our stadium experiences. Just as campaigns have successfully addressed piracy and respect for referees, we need global initiatives to start conversations and raise awareness about legal actions against these breaches. Ultimately, we are failing to protect and personalize the experience for those who have legitimately purchased tickets. As we strive to capture more digital viewers, we must not overlook the live beneficiaries—the stadium visitors. There is still much work to be done. #sports #CopaAmerica Source: Marca,

A screen that can go both ways! 😋 Either way it will become your preferred way effortlessly. DM me for configurations and price! #digitalsignage #lcddisplay #exhibition #advertisingtips

To all my Event Producers - I know in the event industry we make a lot of connections. Show service contacts, vendors, partners, you name it. You may hear the phrase..."I have someone for that" A LOT, and sometimes it is the most random request but we always know someone. The reason I say this is I have a GIF folder on my computer. I have GIF's for any occasion, response, whatever you need. You need a GIF, you can now say "you have a guy for that". #YoureWelcome #tgif #gif #connections #goodthinking #wearerobotproof #events #producers #partners #vendors

If you're planning a presence at #CannesLions2024, I would check out our webinar tomorrow for the best on-site tips!

Calling all Agency Data folks! Looking forward to being back on the beach this year with The Weather Company, talking about how data and context can increase performance of digital marketers in a cookieless world. DM me if you’re going to be there and want to grab time to discuss how Weather data can enhance the value your agency is bringing to clients. #weather #data #partnerships #marketing #cannes2024

⬇️ Online Sports Betting (OSB) is becoming more popular and Penn is our pick for this industry despite having low market share. ⬇️ Our rationale is below

Just a heads-up to all marketeers, important dates are coming up in May and June! Dont miss a chance to engage with your audience... 😎 Upcoming events in May and June - Eurovision (May) - Mothers day (May) - Cannes Film festival (May) - UEFA EURO 2024 start (June) Grab my template so you don't have to worry, to miss any important dates, What can you expect? 1️⃣ 172 Key Dates: Holidays, industry events, trends over the full year – we've done the work so you don't have to. 2️⃣ Every 2.12 days on average, you could have a touchpoint with your audience 3️⃣ Create new perspectives into your strategy and make connections with your audience like never before. Link is in the comments, a like and share is appreciated! Have a wonderful day!