✅ On to day two of Cannes, but first let’s do a quick recap of yesterday. First up, ID5’s Chief Commercial Officer, Caitlin Borgman took the stage alongside Sara Vincent of Utiq, Supriya Dev-Purkaystha (She/Her) from Microsoft, Alexandra Jarry of Adform, and industry expert Zuzanna Gierlinska. Later in the day ID5’s VP of Product Davide Rosamilia discussed CTV and audience data with Bérangère Degni-Rezé of Rakuten, Tiffany SS Lee from Quantcast, Robert Turnbull from Samsung Ads and William Ullstein of YouGov. 🪢Stay in the loop with ID5's 2024 Cannes Guide > https://ow.ly/Eh7c50SkA5l
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Chief Strategy Officer at Kindred. We turn customer's shopping habits into a force for good
Are you heading to MWC Barcelona? lets catch up, book time in using the link below. I am in town from Monday 26th February PM till Thursday 29th AM. Keen to meet with people and companies focused on these topics: - Adfunded business models - The rise of retail / commerce media, and the power of transaction data - The impact of ITP2 or the demise of 3rd party cookies - Empowering consumers to use their data as a force for good - Mobile gaming adnetworks / CTV adtech / email address identity solutions At Audience Logic, a Kindred Company, we are hugely passionate about making the web better for all it's stakeholders. And Kindred must be getting somethings right given the rapid adoption by each stakeholder group: Through Kindred, >150m consumer devices can access discounts / benefits from >150k advertisers, and additionally know that their purchases have contributed to the removal of hundreds of millions of tonnes of CO2 through projects such as reforestation Use this link to book a meeting: https://lnkd.in/ePrajtHq #mwc24 #privacybydesign #RIPcookies #ESG #CO2Removal Damian Burns Aaron Simpson 🙏Mike Gadd Anubhav Nayyar David Zarzecki
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Advertising Week New York is a few days away, and Placements.io is excited to join in on the event! 🏙 Learn more about how Placements.io technology is helping the world's most influential publishers, broadcasters, and retail media companies grow their advertising business. Please message Evan Bowen, David Kelly, or Kenji Troyer to schedule a time to meet. See you in New York! #awnewyork2023 #advertisingweek #retailmedia #adtech #commercemedia #martech #marketing #digitaladvertising
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Industry expert in Broadcast | CTV | OTT | IPTV | SaaS | Video | Entertainment & Advertising Applications
Let's Meet!! JW Player @ CES 2024!! Are you ready to Monetize your Video in 2024? How are you delivering your OTT, Live Broadcasts, FAST Channels? Do you own and monetize your subscribers? Whats your SSAI and DRM Solution? Lets talk at CES. Book your meeting now. #ott #livebroadcast #sportsbroadcasting #fastchannels #ssai #drm #streaming #streamingvideo #tvnews #webapp #cms #video
Meet with JWP at CES® 2024! 📺🤝 We're proud to be at the world’s tech epicenter and witness industry leaders as they share their latest releases and cutting-edge technologies. 🗓️ Schedule a meeting with our team during CES® to explore potential partnerships, discuss industry trends, and learn more about our product! https://lnkd.in/d2hivnSu #CES2024 #videotechnology #livestreaming #vod #broadcasters #futuretech
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Two more ways to help: 1. Amplify wins for others 2. Listen and Look out for others in your feeds and pass it on to them. Ex - I'm not about self-promotion and you can see below that the quote highlights the team. You know we're all about helping and sometimes that means being that repeater or amplifier for your friends wins. Have you ever done that? Could you do that? Is there anything wrong with that? How long does that take? 90 seconds or less. It doesn't cost anything to say "Check out what my former coworker Frankie Logan and his team just did for TigerSphere!" and tag it up. #goBeAHelper #amplify #listenLook #spreadtothenetwork #sharetothenetwork #helpthenetwork #sharetothenetwork #here2Help #seeWhatIdidThere
FreeWheel has had a long and dedicated focus on maintaining high standards and building trust with both buyers and sellers. The results of our ongoing work in this area can be seen in Pixalate's latest CTV Seller Trust Index, where FreeWheel ranks in the top three across all platforms, including A ratings in our efforts to eliminate invalid traffic, and six straight quarters as the #1 trusted CTV seller on Samsung. Our commitment to the power of premium, ability to get ahead of ad fraud, partnership with industry leaders, and willingness to say no when the wrong opportunities come up enable us to deliver reliable supply and earn the high trust rankings that are so important for our clients. See more at Pixalate: https://bit.ly/4bFyiBT
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Executive & Leadership Development (team & individual coaching, training & mentoring) | Facilitator and Moderator | Speaker on Sustainability Leadership | UK Delegate @ UN Women UK |
Get ready! 2024 will see the launch of new services, to new customers, from ADCL. If you would like to be the first to know about our plans, please pop over to the website (link's in my profile) and register on our mailing list. No spam. Promise. Exciting times ahead! #beready #businesssuccess #leadershipdevelopment #managementconsulting
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Please see below to learn about Comscore's key takeaways from CES!
After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. Comscore's Brian Pugh and Steve Bagdasarian kicked us off with “You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising” in partnership with Google’s Marta Martinez and the NFL’s Dave Bolger, to share our latest insights on the amplified efficacy of a cross-platform approach during the Super Bowl. Overall, the unifying theme is that consumer is still the center of the universe, which is exactly how it should be. Read about our key takeaways from CES 2024 here: https://lnkd.in/epYNvnvb Be sure to catch a recap and download "You Had Me at Cross-Platform" here: https://lnkd.in/eY7gKuBd #CES2024 #CES YouTube Advertisers #crossplatform #audiencereach
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🚀 Key Takeaways for the Future of CTV from POSSIBLE Simplification: The process of activating traditional TV budgets is going to be automated with easy-to-understand optimization that drives business outcomes. Data Collaboration: There will be innovative partnerships between demand, supply, and retail media partners. First-party data assets and how they can be leveraged together will triumph over legacy signals like cookies & IP addresses. 🔥 Pro Tip: Swap the Fountainbleu lobby for the neighboring hotel—ideal for focused meetings! #CTV #Possible #Roku #Data #AdTech
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NFL/ComScore/Google came together at #ces2024. In 2023, YouTube reached more A18-49 (88%) fans with a Superbowl ad than Linear (68% A18-49). Younger demo of A18-34, 60% of them that saw a SB ad on YouTube did NOT see a SB ad on linear. Huge audience incrementality opportunity. Take it a step further. Channel Factory can reduce media wastage and improve brand suitability by aligning brands with audiences across the best social/YouTube content leveraging our ViewIQ technology (Google YTMP certified to ingest YT meta data) and exclusive ComScore partnership.
Just weeks before the big game in Las Vegas, we’ll be joined on stage at CES by Google and the NFL to share our latest insights on Super Bowl advertising. Join us at 3 pm PT for ‘You Had Me at Cross-Platform: Reach, Frequency and Beyond in Advertising’ at the Storytellers Stage in the Mariposa Ballroom in the ARIA or via the CES livestream. For information visit our CES landing page here: https://lnkd.in/et8q7fTs Marta Martinez, Dave Bolger, Steve Bagdasarian, Brian Pugh #CES2024 #crossplatform #mediameasurement #digital #lineartv #activation #comscore
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I really enjoyed this panel and learnt a fair amount along the way. Key take away: there are many effective identity opportunities for brands to be testing!