NoGood’s Post

TikTok is not becoming a search engine. It already is one. 💣 Google found that 40% of Gen Z users use social media platforms like TikTok for search. Why? TikTok is a platform known for community building and candid content — with 92% of consumers trusting word-of-mouth recommendations. 🗣️ Consumers are more likely to trust information that is socially validated by their like-minded communities. Because of this, Gen Z likes to check TikTok first for answers. 📲 Even though these platforms were not created initially for search, they’ve adapted to keep up with user behaviors. Creators now have access to more detailed insights on user search terms, such as top words used in comments and search queries. The question now is: do brands have what it takes to keep up with this new method of search? Do you use TikTok or Google for search? Let us know in the comments below, and swipe to see just how much TikTok is being used for search purposes. #tiktok #Google #searchengine

If there's one thing Gen Z hates... it's ads that feel like ads. 🚫 That's why JOE & THE JUICE's campaign for their new smoothies works so well. The campaign featured images of spilled smoothies on the ground with a witty play on words as the caption (“new smoothies just dropped"). 🫗 In other words, it's not trying too hard to sell you on a product. After their tunacado sandwich went viral on TikTok, Joe and the Juice has become widely known for their playful voice and humorous POV. They know their success on TikTok comes from their ability to relate to consumers with relatable everyday experiences. Which is why it's so smart of Joe and the Juice to take that learning from TikTok and apply it to the visual direction for their campaigns too. What do you think of Joe and the Juice’s smoothie drop announcement? Let us know your thoughts in the comments below. #joeandthejuice #socialmediamarketing #brandstrategy

Charli XCX knows how to lean on her most powerful marketing asset — fan-generated content. Singer Charli XCX’s new album, “brat”, features a simple lime-green album cover with plain black letters. 🟩 The design felt intentionally simple — but why? 👀 To be remade into a meme, of course. Charli XCX team created a “brat generator” to make it easy for fans to engage with meme-building. And fans had a field day creating their own versions of the album. It’s because the plain nature of the album art served as a blank canvas for them, with the lime green aiding in making the meme instantly recognizable. (Think of how the “Barbie” movie inspired a summer of pink memes.) Whether or not it was intentional, the “brat” album marketing strategy helped facilitate UGC creation. Providing fans with simple tools allowed them to use their imaginations and promote the album. The easier brand elements are to incorporate into consumers’ lives (and feeds), the more participation a brand can inspire. Do you think more brands should lean into setting consumers up to create content? Let us know your thoughts in the comments below. #charlixcx #brandstrategy #musicmarketing 

Even luxury brands can take a joke — Loewe being the perfect example. A tweet comparing an organically shaped heirloom tomato to the Loewe aesthetic recently went viral — so much so that it caught the attention of Jonathan Anderson, the brand’s designer. His response? Design the tomato as a luxury clutch in agreement. 🍅 Anderson’s recreation sparked comments from the designer fanatic community praising his quick thinking. People were even begging for the bag to be released in-store. What does this say about the direction brands like Loewe are taking? 👀 As virality and relatability continue to play key roles in furthering brand success, creative directors are more inclined to join in on cultural phenomenons. Such as creating designer bags in the shape of tomatoes. By adopting a more relatable, self-aware voice, Loewe is able to resonate with a younger generation of consumers that are increasingly skeptical of authority. Do you think luxury brands should be tapping into viral memes? Let us know your thoughts in the comments below. #loewe #luxurybrands #brandstrategy

The only thing more exciting than a campaign is the BTS. Zendaya recently became the new face of On earlier this month. The result? Their follower count surged to well over 50k with the campaign’s debut. But there’s more to credit than just the star’s appearance on the brand’s page. 👀 What made their campaign so different? Behind the scenes content. The inclusion of BTS helps humanize brands and generate a feeling of relatability in consumers. Incorporating this style pushed On’s campaign away from the realm of “selling” and more into “storytelling.” Do you think more brands should incorporate BTS in their campaigns? Let us know your thoughts in the comments below. #Zendaya #Athleticwear #brandcampaign

Comment your go-to OOO summer auto replies 🌴 #OOO #officelife #officeculture 

Is Instagram shooting themselves in the foot with this latest update? 🤔 Instagram announced a plan to debut an unskippable ad break. This is a huge change from the passive “soft ads” they used to run that are way more consumable (and skippable). User frustration is almost a given with such an update — but indirectly, advertisers will experience irritation too as their audiences lose patience with the platform. Since there's no current way to bypass the ad break, users are likely going to just exit the app as soon as they’re served an ad. This isn’t surprising. A study carried out by TikTok suggested that forcing viewers to watch adverts might actually lead to less engagement. 👀 What's more: Gen Z could make the problem worse. As millennials phase out as the general target audience and Gen Z steps in as the new mass target demographic, this update makes it harder to advertise to a generation that despises explicit marketing tactics. Do you think Instagram’s update spells disaster for advertisers? Let us know your thoughts in the comments below. #Instagram #advertising #marketing

Now THIS is an example of social listening done right. Aritzia’s noticed that customers were posting on Reddit and TikTok about their colorful puppy window displays, so they immediately released a limited batch of the porcelain dogs for charity. Here’s how reacting quickly to a cultural conversation online helped ignite new interest in Aritzia: 🐶 Social listening basically ensured that such a stunt would be rewarded — since customers had expressed an interest in the dogs, it was no surprise they sold out quickly. 🐶 By listening and responding, Aritzia showed people that they understood their desires, deepening the trust between brand and customer. 🐶 Working quickly to meet customer demand helped Aritzia respond to the online conversation as it unfolded instead of debuting the dogs after the fact. Would you purchase an Aritzia display dog? Let us know your thoughts in the comments below. #Aritzia #sociallistening #communityleadgrowth

Taking "flexible WFH" to a whole new level this summer because why not? #marketingagency #worklifebalance #workfromhome