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How does the Roblox Discovery system work? Let's talk how creators and brands can get their worlds discovered ⬇ Roblox recently released details about how their Discovery system (including Home, Matchmaking, Search, Discover, and Notifications) works. They also teased future updates, covering other products related to Discovery, such as Ads and Creator Analytics, as well as in depth case studies to inform actions you creators and brands should take. First up, Roblox's mission for Discovery 🎯 1) To connect every user with the best creation and community for them. 2) To connect every creation with the most relevant audience. 3) To keep the platform fresh, vibrant, and exciting with new creations and updates. So, how does Discovery work? 🤔 The Discovery system on Roblox generates an astounding 7.5 billion impressions each day, based on these key metrics: Engagement, Monetization, and the overall Health of the Ecosystem. 🤝 Engagement: The interaction level players have with experiences. Play through rate, length of play sessions, frequency, retention, sharing, and "the future degree of joy (user satisfaction such as thumbs up rate)". 💸 Monetization: This focuses on whether users are spending money to further improve their experience and how much they are willing to spend. 💪 Ecosystem Health: Roblox wants to give every experience an opportunity to be discovered and find it's audience. This mechanism is designed to bring new users to Roblox and incentivize ongoing updates and events. Ok, but what does this mean? I got you 😉 Roblox's Discovery system is optimized to reward creators that use the platforms tools and ecosystem to it's fullest potential. What I mean by this, is that Roblox will push your world out more based on how it contributes to the larger ecosystem. If you leverage on-platform ads to drive plays, you will obviously see much greatest returns than those that don't use Roblox's media assets. Similarly, if your experience generates purchases, or you are consistently updating your world with players coming back each time, you will find yourself quickly climbing the Discovery ladder. Ultimately, there is still more to learn about the Discovery system but the transparency from Roblox is refreshing and really great to see. I will continue to dig, learn, and let you know what I can find as I explore further :) #gaming #gamemarketing #roblox

Taking a short 10 minute break from family health issues right now, and thinking about Roblox. So many brands and their teams think Roblox “is for little kids” and have mental images of six-year-olds building ranches. This couldn’t be more wrong. The fastest-growing age group on Roblox is the 17 to 24 year olds. And in 2022 (latest stats), 38% of the daily active users on the platform were 17 or older. And most Roblox creators are 17+, too. So the recent decision to allow content to be specially made for this older audience - and age-gated - should hopefully open more brands eyes to this ever-growing experience platform. And remember, too, that the games space is bigger than movies and music combined. Right, back to the world of healthcare wards… #roblox #gamescom2023 #gamercommunity #experience

BREAKING: The Toronto Transit Commission (TTC) is (Unofficially) in Roblox! Another fascinating example of how creators using the UGC tools within Roblox are creating worlds based on what they see in real life. GenZ, GenAlpha, may think, why doesn't a TD branch exist in Roblox? Why can't I visit McDonald's in Roblox and order food? Where is the Canadian Tire Corporation store that my parents take me to IRL, in Roblox? How do I visit Pizza Pizza Limited in Roblox? Where is the CCM Hockey gear for my Roblox character? The phenomenon of seeing and recalling real life brands, in video games is nothing new. Millennials all can relate to being emersed in Tony Hawks Pro Skater, playing Need For Speed or playing EA's NHL and seeing brands they know and love. Real life brands made the games better and the affinity with the brands stronger. Kind of like something familiar in an unfamiliar place. If we look into the future, all brands with GenZ and soon GenAlpha customers will in some form recreate themselves on Roblox in the same ways they have Facebook pages. The engagement, the time spent, the affinity youth and young adults have for Roblox is undeniable and like Facebook in 2007, is likely only to grow from here. Happy to connect Joshua Doner, Julio "Julez" Gonzalez and Matt Zanardo to help answer questions about this intriguing world.

Focusing solely on the present can quickly render you a relic of the past. Engaging with new consumer generations is essential. If your brand isn’t present where these younger demographics spend their time, you risk becoming invisible. Moreover, without creating compelling and relevant experiences, you risk being tuned out. Consider this: Are traditional marketing tools like static photos, social media videos, or search engine highlights sufficient to engage the younger generation? The answer might be found in innovative approaches like the BBC’s strategy of integrating their content on interactive platforms such as Roblox to connect with younger audiences. #DigitalMarketing #BrandEngagement #ConsumerBehavior #GenZ #Roblox 👇

Roblox again proves to be a successful way to engage with Gen Alpha. Bomb Pops Popsicles ventured into the metaverse aiming to reach a younger demographic. 62% of Roblox’s user base is under 16 years old and a whopping 55% is between the ages of 9 to 12, making it a clear choice for engaging with Gen Alpha.  The brand ran an activation in Roblox’s restaurant simulation game, Restaurant Tycoon 2. Since the launch, players served 20 million Bomb Pops, doubling their 10 million virtual pop goal. Gen Alpha has embraced Roblox as more than just a gaming space. They've transformed it into a social network for fostering niche communities, connecting with others, and sharing content, making it a prime channel for the brand to reach those born after 2010. Read the full article in the comments below. #consumerinsights #consumerresearch #currentfwd #marketresearch #genalpha #generationalpha #roblox #gaming

The BBC recently launched a game on Roblox called #BBCWonderChase, featuring several unique experiences of its best-loved programs 📺 Roblox is currently one of the most popular Metaverse platforms, with over 71 million daily users, a significant portion of whom are within an age demographic that greatly influences content consumption habits and brand awareness. 📈 What it means for the media industry that the world's leading public service broadcaster has joined Roblox's #Metaverse as a marketing strategy 👇 WHAT IS BBC WONDER CHASE 🎮 #BBCWonderChase is a Roblox game that centers on a “free, fun, vibrant world, featuring some of the biggest #BBC shows like Match of the Day, Doctor Who, EastEnders, and The Next Step.” The experience is completely free and available across all devices (PC, mobile, and consoles). In it, players can meet the BBC’s most famous faces, including Gary Lineker, Zara McDermott, Louis Theroux, Hacker T Dog, and the Fifteenth Doctor. THE VALUE OF CREATING EXPERIENCES IN ROBLOX 🎲 There are two big reasons why #Roblox is so appealing to big brands right now: Community and ROI. Unlike other platforms, Roblox fosters a deep emotional connection between users and brands. Think of it as a virtual playground where friendships are formed, memories are made, and emotions run high. Brands get to be a part of it all. Reaching an audience of almost 70 million users with digital advertising is difficult and expensive. Even more difficult is getting users to interact with your brand or consume your digital products. Studies show that the Return on Advertising Spend (#ROAS) on Roblox can be 13 to 17 times higher than on platforms like TikTok, Instagram, or Snapchat, which have been the kings in recent years. Want to learn more about the BBC Wonder Chase experience on Roblox? Read our latest article 👉 https://lnkd.in/dcFRzSqG #BBC #BritishBroadcastingCorporation #Roblox #WonderChase #GameExperience #RobloxMetaverse #Media #MediaIndustry #Digitalmarketing

📽 Roll out the Roblox Red Carpet and let's explore why the world of entertainment is so invested into Roblox. Roblox is rapidly becoming the virtual Hollywood for the TV and movie industry, offering a direct line to a captivated audience. When more and more of the next generation is spending more time on Roblox then watching TV it is clear why Hollywood is interested in finding ways to immerse themselves into Roblox. We can learn a lot from two box office behemoths—Ghostbusters and Godzilla—as they unveiled different yet successful strategies within Roblox. 👻 Ghostbusters: Opted for integration into a popular Easy Obby. Through integration GameFam and Columbia Pictures are able to draw players in with familiarity; while still giving them a slice of the Ghostbusters' world, complete with ghost-busting gear and collectible Mini-Puffs. The success here lies in intertwining with existing hits and then leveraging that audience to amplify their movie. 🐊 Godzilla X Kong: Warner Bros Entertainment and The Gang chose to craft an entirely new experience with an interactive game, immersing players in the epic showdown that will be in Godzilla X Kong. They start their experience with an in game trailer but soon into it Kong smashes through the screen and beckons players to step through and go on a journey. This stand-alone experience is an exciting way to do immersive marketing, engaging players by making them part of the storyline. And then everything culminates with a full trailer and free UGC at the end, rewarding players for finishing the journey. Both strategies—integration and full experience—have their merits. Integrations can tap into established player bases, offering a comfortable blend of the new and the familiar, while full experiences demand attention, promising a unique journey into the movie. The choice between the two is a strategic decision and comes down to budget, target audience and more! Atlas Creative would love to help you and your team walk through different options and find what is best for you. ⁠ Great job to all involved. And shoutout to the entertainment team at Roblox for building this space out more and more for creators! #roblox #marketing #immersivetrailer #ugc Todd Lichten

See some impressive metrics from our spooky creation crafted exclusively for the legendary Sour Patch Kids to celebrate Halloween: 🚀 Over 190K visits 🚀 A stellar 89% rating 🚀 Surprisingly, over 50% of players are aged 18 and up, showcasing the growing audience on Roblox. At Exclusible, we are redefining immersive engagement, and this is just one flavorful example of the magic we bring to the gaming world. Remember when spending 2.3 hours on a single activity in a day seemed a lot? Welcome to the digital age, where the average Roblox player spends this time on the platform - daily. Consider this: 2.3 hours daily is longer than most movies or binge-watching a couple of episodes of your favorite show. It’s a testament to the variety of activities that gaming platforms offer. On Roblox, for example, users spend their time engaging in: • billions of messages daily • millions of daily new friendships • thousands of voice interactions • and, naturally, gaming. Roblox is an ecosystem with a very high level of connection between players, creators, and brands. Therefore, it’s a significant shift in the communication paradigm for companies and marketers. In a world where digital presence is ever-evolving, it’s not only about capturing attention but nurturing it, sustaining it, and providing value hour after hour. Curious to learn more? Let's have a call! #Exclusible #Roblox #web3 #digitalmarketing #newchannel #customerengagement #immersiveexperiences

Our very own Kate Smith dives into the Family Mediaverse and discusses the symbiotic relationship between YouTube and Roblox. "Every family-focused brand needs a YouTube Strategy and a gaming strategy, but how do you engage and follow audiences between the two?" If you want to find out more on this interesting topic check out the article in full here - https://bit.ly/43Mek4U and visit WildBrain Media Solutions