Paramount Pictures’ Post

If it weren't for the Taylor Swift: The Eras Tour, the cinema industry would be experiencing a very different fall season... The Eras Tour hitting the big screen demonstrates two things: 1. Just how powerful alternative content can be 2. The manifold ways cinemas can use their real estate to exercise more creative business autonomy. Find out more creative ways to drive moviegoers to your auditoriums here 👉 https://lnkd.in/gB_mS_Su #taylorswift #erastour #swifties #cinema #amc #movietheaters #business #entertainment #entertainmentnews #boxoffice

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Arjun Dass’s “Aneethi” ; at your nearest LFS cinemas now #latest #vanakkammalaysia #ArjunDass #Aneethi #nearest #LFS #cinemas #now #trendingnewsmalaysia #malaysiatamilnews #fyp #vmnews #foryoupage

Rising consumer expenditure on entertainment is anticipated to drive the growth of the movie theater market in the future. Consumer entertainment spending pertains to the funds individuals and households allocate towards activities intended for personal enjoyment and recreational purposes. Technological advancements are emerging as a prominent trend in the movie theater market, with major companies embracing new technologies to maintain their market position. Learn more about the latest product innovations and trends in movie theater market: https://lnkd.in/enc6xFqW . . . #movietheaters #entertainmentindustry #cinema #filmexhibition #audienceexperience #tbrc #thebusinessresearchcompany #marketresearch #marketintelligence

Arabella Dalloz discusses how Competitive Socialising has steadily increased over the last year compared to visits to the big screen, this revealing outlook is highlighted in data pulled from CACI 'Brand Dimensions'. Read the post below to learn more! #competitivesocialising #branddimensions #marketinsight #leisureindustry #data #brand

To break or not to break? Our latest blog delves into the current debate: 𝑺𝒉𝒐𝒖𝒍𝒅 𝒎𝒐𝒗𝒊𝒆 𝒕𝒉𝒆𝒂𝒕𝒆𝒓𝒔 𝒃𝒓𝒊𝒏𝒈 𝒃𝒂𝒄𝒌 𝒊𝒏𝒕𝒆𝒓𝒎𝒊𝒔𝒔𝒊𝒐𝒏𝒔? From potential revenue boosts to customer engagement, we've explored the pros and cons. Check out the full scoop on our blog https://bit.ly/3u93PL8 What do you think? Are you 𝗳𝗼𝗿 𝗼𝗿 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 intermissions? Let us know below ⬇️ #Intermissions #MovieTheater #Cinema #MovieDebate

📢 Hey, cinemas, Decision-making when it comes to your current #cinemaops setup is hard 😳 So when should you do it or even start thinking about it? 🎯 📄 We’ve documented 5 critical aspects when considering the switch to a new cinema management solution + key questions to clarify — in infographic format, so you can get it, print it, share it with your team *For the best viewing experience, we recommend downloading it from the start ⛓️ ⤵ #FreshCinemaSoftware #CinemaManagement #infographic

Taylor Swift's Era Tour on film is coming to a theater near you starting October 13th. 🔥 YES. This is a great way to get people to go to the theater. Since going on sale this morning at 7:15A CT, Deadline Hollywood posted an article at around 1P ET that ticket sales are already over $10M from their sources https://lnkd.in/esvXC55N. Did I also buy 2? Yes. Yes, I did. I've got just the friendship bracelet for this occasion. Now, keep it going. There are so many ancillary offerings theaters could offer around this...like for example, how about Taylor film merch? I did some digging to see what theaters have been up to in movie merch and it looks like AMC Theatres have been doing some testing with further rollout plans to come (https://lnkd.in/e7SmfgjT) and Cinemark has their own online destination as well (https://lnkd.in/ef59PSe9) with Wanda Gierhart Fearing, Cinemark's Chief Marketing and Content Officer as the first person I've heard refer to their real estate like I think they should in that theater lobbies should match the "experience economy." YES. Also, Cinemark has been bundling a ticket with merch. Smart. Plus, screens are using QR codes to allow fans to purchase merch prior to the film. Frankly, I'd also catch theater goers after the film with signage and QR code to encourage merch purchase. It has been done prior with inventory management being a key issue but I think using ship to home may help solve for that. PLUS, Swifties love to dress up for her concerts and I imagine they will do the same here. Photo booth opportunity? Yes. If I say any more, I'm consulting for free but I have tons of ideas. Hoping to see theaters do at least a few... acknowledging this opportunity for what it is: Swiftie sized. ⭐️ More on this film event from Variety here: https://lnkd.in/e3GaHNnn #music #taylorswift #concert