🎵mero gam katha pare ja
dhudh ki nadiya wahe ja🎵
At IRMA, our induction is unlike any other. It begins with a screening of the iconic film, Manthan. This old tradition unites generations of IRMAns even till batch 44 (and beyond), fostering a shared understanding of our mission in rural India.
Manthan, inspired by the real-life milk cooperative movement led by Verghese Kurien, is a powerful portrayal of collective action and its transformative potential. The post-screening debrief is where the magic happens. We delve deeper, dissecting the movie's enduring relevance.
One scene that sparked debate: Dr. Rao's (representing Dr. Kurien) decision to leave the village after facing challenges. It left us confused. Dr. Shylendra's explanation, however, provided a profound lesson: sometimes, change is a seed you sow, not a fruit you reap.
Bhola, the villager inspired by Dr. Rao, carries the torch forward, with Bindu by his side. Their success becomes a testament to Dr. Rao's groundwork. It's a powerful reminder that lasting impact often lies in empowering communities, not imposing solutions.
Manthan is more than a movie; it's a cornerstone of the IRMA spirit. It teaches us humility, the importance of understanding rural realities, and the power of collective action. It's a lesson I'll carry with me throughout my IRMA journey and beyond.
#IRMA #Manthan #RuralDevelopment #CollectiveAction #Legacy #RuralManagement
#Amul Topical: Red carpet of Shyam Benegal’s classic at Cannes film festival! #cannes2024 #ManthanAtCannes
We are looking forward to the premiere here in Brazil! We are grateful to be part of the promotional campaign.