IF YOU TRUST NOTHING ELSE TODAY, TRUST THIS.
At the opening ceremony of the 2012 London Olympics, an event that included everyone from James Bond to the Queen as well as 4100 performers.
This opening ceremony more than most relied on it being a surprise to the Global audience.
The director Danny Boyle, made sure not one person amongst the thousands said anything by doing one thing.
He trusted them not to, he just said "save the surprise".
By this simple and powerful act, no one said a thing.
I’ve worked at places where you were pulling knives out of your back at the end of every single day.
That is why when I ran my own places, trust was one of the most important markers. I succeeded in some better than others.
Trust starts internally as that then spreads to clients. It becomes reciprocal.
Everyone acts as one.
Trust also means things happen quicker, more efficiently, egos are parked and it is simply more fun.
But, can you honestly say you work in a trust culture?
Or is everyone out for themselves?
Are your agencies, ones you can totally trust?
Do you get the feeling they have a different agenda to you?
Trust is hard to build and easy to lose.
If you look at the recent European Social Survey, trust equals money. You can’t get much more basic than that.
As Danny Boyle knew, get it right and trust is one of the most powerful tools a brand can have in its armoury.
#trust #queen #brandtrust #dannyboyle
Film Producer of OPEN NICK
4moAny chance of same help into the industry ... I'm dying too escape my painfully mundane repetitive LONDON GRAB TRUCK DRIVER DAYS!!! OPEN NICK FEATURE FILM FRANCHISE!!! AN AROUND THE WORLD COP'S AND A ROBBER POLICE CHASE EXTRAVAGANZA THAT'S ALL SHOT IN REAL TIME THROUGH MULTIPLE POV'S.....