What makes Glastonbury Festival magical? Is it the ley lines? The wonder of mid-summer when you live in a seasonal climate? The star-studded line-up?
The answer could lie in a powerful concept: ‘Start with Why’.
In his book ‘Start with Why’, Simon Sinek emphasises that success isn’t just about what you do; it’s about why you do it.
He argues this helps great leaders inspire everyone to take action.
Listening to the BBC’s documentary ‘Glastonbury: 50 years and counting’, it’s clear that Michael Eavis, the festival’s founder, had a strong sense of purpose.
This led to the festival championing social and political causes, supporting organisations like the Campaign for Nuclear Disarmament.
This attracted artists, workers and punters who aligned with its values.
Michael’s ‘why’ made the event a great fit for the BBC, who began streaming it live in 1997.
This catapulted Glastonbury into the mainstream.
By 1999, the festival attracted over 100,000 people.
As the BBC coverage brought the festival into the nation’s front rooms, the festival’s appeal passed a tipping point.
It allowed millions more of us to join in the fun from the comfort of our sofas.
Author Malcolm Gladwell refers to a tipping point as the moment of critical mass where ideas, products and behaviours spread like viruses do.
To pass the tipping point, go mass market AND maintain that Glastonbury magic - now that's something special.
It's something that seems to have come naturally to Michael Eavis, who's more of a custodian of the festival, than its leader.
That’s probably also a large part of its success.
Michael Eavis, now 88, and his daughter Emily, have kept their family’s values at the heart of the festival, which helped them raise a whopping £3.7 million for charities in 2023.
Glastonbury reminds us that truly innovative people and organisations have a clear purpose and can inspire action.
Whether you’re watching from Worthy Farm or enjoying the magic from your sofa, remember: it all seems to have started with its founder Michael's ‘why’.
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What an awesome event.... I can't wait for next year.