Rachel Felix’s Post

Why did our “Assume That I Can” campaign go viral? Firstly, I believe many people resonated with the message and, by sharing the campaign, wanted to help shatter prejudices and change perceptions of people with Down syndrome. However, I also think there are a few less evident — and sometimes executional— reasons. Here’s my take: - We adhered to the crucial rule: "Hook the audience from the very first seconds." Our film begins with the actress Madison Tevlin staring powerfully into the camera and saying something unexpected from a person with Down syndrome: "Hey bartender!" This grabs attention immediately, making people curious about what happens next. - The film maintains a fast pace through a dynamic combination of acting, direction, editing, and music. This keeps viewers engaged and prevents boredom, ensuring they watch until the end. - Madison discusses topics like alcohol and sex. And she swears! This isn’t done for shock value but to reinforce the campaign's message and break more taboos (even within the community). But again, it’s something unexpected from a person with Down syndrome, which makes it more impactful. - The insight is relatable to many people, even those outside the Down syndrome community, prompting them to share it. - Since it's a campaign for a charity, people are more inclined to share it as there’s no for-profit brand behind it. - Lastly, we created a vertical version for TikTok and Instagram. While this may be challenging for those who love horizontal formats, vertical content is arguably more effective on these platforms. #AssumeThatICan #SmallTheAgency SMALL

Still riding a high after an amazing turnout at #dorchfest this weekend. Thousands of people came to listen to over 40 bands at 24 stages, connect with friends, and enjoy the sunshine in the historic Ashmont Adams neighborhood of Dorchester. After attending Dorchfest in its inaugural year, I completely fell in love with the festival. I love seeing all the awesome Boston-based musical acts that come to perform. I love how the porch hosts take pride in their homes, their gardens, their community. I love the energy that it brings to the neighborhood. I love that it can be enjoyed by all ages, with multiple generations celebrating together (reminds me of my New Orleans days). But most of all, I love how it makes Dorchester feel like family. Last year, I volunteered to redo the website to help make Dorchfest look more polished and “official.” Next thing I knew, I had volunteered to chair the festival for year three (this year). Through the months and months of planning, there were definitely times that I second-guessed my decision, wondering if all the late nights were really worth it. But this weekend was absolutely magical. Thank you, Dorchester, for showing up. Until next time. ............ Hi 👋 I’m Elana! I build polished brands and websites for movers, shakers, designers, builders, and makers. If you’re ready to shake things up, DM me to schedule a fit call. #dorchfest2024 #graphicdesigner #webdesigner #bostonbusiness #dorchesterma #bostonmusic

So excited about the third annual #Dorchfest celebration this Saturday! Unlike last year, the weather looks cooperative and the bands are lit as ever 🔥 My fellow committee members Elana Gaines, Rachel Felix, Andrea Light, MBA, Gail Ravgiala, Barry & Cindie Fadden, Lara Shkordoff, Emmy Rainwalker, Diana Peck and Julie Garvey invite you to join us from 1-5 on June 1. Come check out 40+ bands in a gorgeous #Boston neighborhood! Special thanks to Bill Forry and the Dorchester Reporter for the ongoing support and encouragement. https://lnkd.in/ee6-kkkB

We're #BMCProud of the keynote by Boston Medical Center (BMC) board member and sickle cell disease advocate, Devin McCourty, at the MassBio State of Possible conference. He joined Reshma Kewalramani, MD FASN, President & CEO, Vertex Pharmaceuticals, and Kendalle Burlin O'Connell, Esq., President & CEO, MassBio, onstage to talk about the new, life-saving sickle cell disease treatments only available at BMC in New England. As the largest center of its kind in New England, our Center of Excellence in Sickle Cell Disease has long taken an innovative and multidisciplinary approach to care for patients. The addition of cutting-edge gene therapies reflects our ongoing commitment to being a leader in offering advanced, equitable care to our patients. Learn more: https://bit.ly/3UxyQTF

As a national leader in sustainability and environmental excellence, we know that greener hospitals mean healthier communities. We are taking significant actions to decarbonize, reduce environmental impacts, address health inequities and environmental injustices, and create a new model of sustainability in healthcare. Our efforts to date have reduced our utility bill by more than $7 million per year, and we have invested those savings back into patient care. To learn more about BMC’s sustainability initiatives, visit our website ➡️ https://bit.ly/3U1P6e0 #EarthDay

The MassMutual Foundation is proud to support Boston Medical Center (BMC)'s ground-breaking work to help increase health equity. We are honored to be part of the #HealthierTogether series, presented by WHO Foundation and produced for them by BBC StoryWorks, focused on empowering health care facilities to inspire positive change in their communities. Learn more here: http://spr.ly/6048bBDwE

So proud to be honored with the Michigan Chronicle Women of Excellence Award last month. Presented by Hiram E. Jackson, it was a pleasure to spend a fun evening with so many distinguished Black women leaders in Michigan. Also my coming out party for act III, mediator/arbitrator at JAMS! #retirementme?