Sebastian Haenen’s Post

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Director at Simon-Kucher & Partners

As we bid farewell to the era of growth at all costs in 2022, the year 2023 marked a pivotal shift for (some) streaming providers towards commercial maturity. In 2023, our annual Global Streaming Study unveiled significant changes in consumer preferences. As we step into 2024, streaming providers must strategically enhance their revenue models to secure a leading position in the industry. Read my view on this in the below article in FD. #streamingwars https://lnkd.in/eTZ9Jtdc

Streamingmarkt gaat van ‘geschift’ landjepik naar commerciële volwassenheid 

Streamingmarkt gaat van ‘geschift’ landjepik naar commerciële volwassenheid 

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