TATCHA’s Post

All Celebrities are now Entrepreneurs ✅ Kriti Sanon venture into the beauty world by launching her brand, Hyphen, seems to be well-planned and supported by strong partnerships. Collaborating with PEP Technologies and securing a significant investment of INR 30 Cr shows that there is confidence in the brand's potential. The decision to utilize mCaffeine's existing logistics network to reach 18,000 pin codes from day one is a strategic move that can help Hyphen gain a wider reach and customer base quickly. The brand's focus on vegan, PETA-certified, and cruelty-free products aligns with the growing consumer demand for ethical and sustainable beauty options, which could attract a specific target audience. The ambitious revenue target of INR 100 Cr in the first 12 months of operations indicates that they have high expectations for the brand's performance. However, the success of any new business, including celebrity-partnered brands, depends on various factors, such as product quality, pricing, marketing strategies, competition, and consumer perception. While Deepika Padukone previous venture, 82°E, may not have achieved the desired success, it doesn't necessarily dictate the outcome for Kriti Sanon's Hyphen. Each brand is unique, and its success depends on how well it addresses market demands, offers a distinctive value proposition, and resonates with its target audience. Ultimately, the success of Hyphen will be determined by how well it executes its business strategies, meets customer expectations, and adapts to the evolving beauty industry trends. Time will tell if it becomes a game-changer or faces challenges along the way. #Brand #Launch #Marketing #Celebrity

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy

Celebrating a Milestone in Sustainable Business: Australian Skincare Collective's New Website Launch 🎉 We are thrilled to announce a significant milestone for small Australian businesses in the skincare industry. A hearty congratulations to Amy, the visionary founder of Australian Skincare Collective, on the launch of their brand-new website. 🌿 Why This Matters In a world cluttered with mass-produced skincare products, Australian Skincare Collective serves as a beacon for sustainability and authenticity. The platform offers a unique opportunity for modest Australian skincare businesses to shine, providing them with a marketplace that truly understands and promotes their values. 🌏 Sustainability at Its Core Australian Skincare Collective goes beyond being just a marketplace. It collaborates with businesses to drive sustainability initiatives, educating consumers on how they can contribute to a better, more sustainable world. Amy's efforts resonate with a growing need to build business models that are both profitable and good for the planet. 🛒 A Growing Portfolio With 80 curated products already available, the platform invites consumers to discover boutique, sustainable options for skincare that not only improve daily life but also contribute to a broader societal impact. 🔗 Explore and Support We encourage everyone to visit their new website and explore how Australian Skincare Collective is making a difference. https://lnkd.in/gV7jQRvd Congratulations again, Amy and the Australian Skincare Collective team. Your work is a testament to the innovation and sustainability that defines the best of Australian entrepreneurship. #AustralianSkincareCollective #Sustainability #SmallBusinessSupport #Innovation #Entrepreneurship

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy

How to Successfully Launch Products in Crowded Categories Discover the secrets of successful product launches in competitive markets from Emma Grede, co-founder of Safely and Good American. 💡✨ 🔍 Key Takeaways for Founders: 1️⃣ Identifying Market Gaps: Look for significant gaps in the market that your product can fill. Genuine innovation is key; create something better and different. Ensure your product stands out and offers added benefits to consumers. 2️⃣ Real Innovation for Success: Consumer habits are hard to break; demonstrate a real upside to attract them. Build a best-in-class product with a unique approach. Prove the value of your innovation through a product that works exceptionally well. 3️⃣ Insights Behind Safely: Safely was born from insights about natural ingredients and avoiding compromises. Challenge the norms in product categories; in Safely's case, rethink cleaning products. Stand out on the shelf with a visually appealing product that breaks away from conventions. 4️⃣ Fragrance as a Unique Identifier: Create a product with a distinctive and identifiable fragrance. Differentiate your brand by offering a scent that sets your product apart. Break away from the familiar and redefine consumer expectations. #ProductLaunch #Entrepreneurship #MarketStrategy