VML’s Post

‘Controlling Content Chaos’ from VML and Contentful delivers actionable strategies for optimizing content and management. Offering insights from a survey of over 1,000 C-Suite executives in marketing and tech roles across various industries and countries, the report is a must-read for executives and content management professionals. Download the report today: https://lnkd.in/eRtUjjZc #VML #VMLCommerce #VMLEnterpriseSolutions

Ad Age has shared their favorite ads of 2024, and “Thanks for Coke-Creating” from WPP Open X, led by VML, made the list! Check out the work, which celebrates the creative interpretations of The Coca-Cola Company logo around the world: https://lnkd.in/efeMCkcd #WPPOpenX #VML #VMLBX #BrandExperience

VML and Contentful have released a comprehensive guide to enhancing customer value through effective content strategy and management. Download ‘Controlling Content Chaos’ today: https://lnkd.in/eRtUjjZc #VML #VMLCommerce #VMLEnterpriseSolutions VML COMMERCE VML Enterprise Solutions

“As an agency, you want brave clients.” Colgate-Palmolive’s Diana Haussling and VML’s Jon Cook joined a fireside chat with Brand Innovators at Cannes Lions International Festival of Creativity, covering the limitless creativity and innovation that goes into marketing legacy brands. In case you missed it, watch the session on demand here: https://lnkd.in/ee3cQ6nj #VMLCannes #CannesLions #CannesLions2024

“In today’s digital first marketing and media world, why would a company purely air a campaign that makes the hair stand up on the back of your neck, when the real response you want is for people to open their wallets?” Beth Ann Kaminkow, VML Global Chief Commerce Officer, showcases how Olympic-level marketing in 2024 is all about bringing ‘brand love’ and ‘brand buy’ closer together. Read more via Forbes: https://lnkd.in/geFjWSDv VML COMMERCE #VMLCommerce #Paris2024 #Olympics

Co-creative futures are here! 👇 Gen Z is redefining shopping as a form of self-expression. Did you know 60% of US Gen Zers choose brands that reflect who they are? Brands are now giving consumers creative control over their products. Dive into the trends shaping our future in our Future 100 report: https://bit.ly/48WEt2a For more information on futures consultancy or The Future 100 please contact 👉 [email protected] #WeAreVML #FutureFridays #Future100

Proud to expand our long-standing relationship with Colgate-Palmolive with a commitment to driving digital transformation and exponential growth for its brands on Amazon. Led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, VML will harness WPP’s proprietary Amazon tech stack, which includes our market-leading Amazon Marketing Cloud (AMC) Insights solution, to enable greater visibility into Colgate’s marketing and business performance, along with highly effective, tailored activations across retail, content, media and measurement across the Amazon ecosystem. https://lnkd.in/ew4mqP6x #VML #WPP

“I love where our industry is right now. Creativity is at an all-time high.” Jon Cook, VML Global CEO, joins Charles Day on the Fearless Creative Leadership podcast to discuss navigating mergers, the impact of AI, and qualities of good leaders. Listen now: https://lnkd.in/gXubHCs6 #VML

Throughout her career, she's traveled the world. And wherever she goes, when they learn she's from Kansas City, many times the first question she gets is one about the Wizard of Oz. Find out how VML’s Global CCO and this year's Titanium Jury President Debbi Vandeven learnt to embrace the timeless lessons of this classic story throughout her journey along the road to greater creativity. Watch her Cannes Lions International Festival of Creativity session: https://lnkd.in/ejqrQz-i #VMLCannes #CannesLions2024