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Hub Entertainment Research finds that consumers are feeling overwhelmed by the large number of streaming subscriptions. Media companies can manage multiple services by bundling them to navigate churn and increase retention. Read more in TV Tech: https://lnkd.in/eAwBHEXr #LTN #tvadvertising #fastchannels #streaming

How to Install Peacock on Lg Tv. Peacock, the streaming service from NBCUniversal, offers a wide range of popular movies, TV shows, sports, news, and exclusive originals. LG TVs are known for their high-quality display and advanced features. In this article, we will guide ...

J.D. Power recently released its #Technology, #Media, and #Telecom #Intelligence Report, revealing that streaming brands, like Paramount+, Hulu, Netflix, and AppleTV, are outpacing traditional #cable and #satellite providers when it comes to #customerloyalty. Our SVP of Client Strategy, John Sevec reviews how #streaming brands are developing hit shows through the #competitiveadvantage of #audienceinsights. https://lnkd.in/eX96sFcN

This deal between Disney and Charter demonstrates that other industry experts know where the future of TV - and therefore TV advertising - is going. For now Linear is still playing a role as streaming and CTV continue to grow; an effective strategy has to incorporate both. #LinearTV #Streaming #TV #TVAdvertising

These days simplicity is not just a virtue, but a necessity: one which many will pay to get. Hub Entertainment Research's latest bundling study finds 3/4 of consumers would consider paying for an app or service to manage all their subscriptions in one place, even if it doesn't come with any content of its own. This bodes well for new bundles from pay TV operators like Comcast or Spectrum, and especially for subscription storefronts like Verizon's + Play. Click below to read more from David Satin in The Streamable, and for more analysis visit our free substack: https://lnkd.in/eR-Nejun #streaming #bundling #OTT #TheBestBundle

I’m a big believer in a free ad-supported streaming TV (FAST) future. Reports like these bolster my enthusiasm for these channels, which give viewers a traditional TV experience and offer advertisers impressive reach and attention. This research found that 33% of surveyed viewers watch FAST channels in the early evening. That’s nearly the same percentage who watch broadcast, cable and advertising-based video on demand (AVOD). In addition, the average FAST user spends one hour and 40 minutes watching FAST channels between 5pm and midnight. That’s not too far off cable, broadcast and SVOD at around 2 hours. https://lnkd.in/gA8UYfy2

Brands are quickly adapting to the changing landscape of television. Recent data shows that more and more viewers are shifting their attention from traditional broadcast TV to OTT/streaming platforms. According to recent statistics, the largest streaming audience was for the Saturday Night NFL game featuring Taylor Swift, which was broadcast on Peacock. This shift in consumer behavior presents new opportunities for brands to reach their target audiences in innovative ways. Are you ready to adapt to the changing times? #OTT #Streaming #TV #Marketing https://lnkd.in/eVarcf7b

SPORTS PART 1: Another Report Confirms Sports Alone Keeping Traditional TV on Life Support—New numbers verify what has long been known. If there’s one thing keeping people subscribed to traditional cable or satellite TV, it’s probably sports. And outside of sports and news, streaming is the dominant entertainment medium. 61% of viewing on connected TV devices was via streaming services, but for sports and news, 70-80% still takes place via traditional TV. While these two types of content have been slower to make the transition over-the-top compared to scripted programming, if one or two companies are able to figure it out, that could be a knock-out blow to traditional TV. The upcoming joint venture from ESPN, Warner Bros, and Fox could be just that if it proves successful.  https://lnkd.in/dpM45RK9