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Do not miss my latest article in OTTVerse on the the global growth of sports viewing on FAST/AVOD and how the consumption of sports content has undergone significant transformation!

My latest for The Current: Recent data from Antenna shows the rapid growth in the shift of live #sports to #streaming platforms over the last several years. The data suggest streamers are already seeing the benefits of a push into live sports, including attracting younger viewers and retaining subscribers that sign up for sporting events. The growth is particularly evident in "Game of the Week" programming; nearly 50 million streaming subscribers in the U.S. have access to these games. While the future remains complicated, since live sports are still immensely popular via traditional linear TV, some experts expect the shift to continue to accelerate. “It’s not a matter of if streaming will take over, it’s a matter of when,” says Digital Remedy's Mike Seiman. “Even though the time frame remains uncertain, the reality is that live programming, once thought to be owned by linear platforms, is exploding with growth on digital.” How do you watch live sports?

Our latest blog dives deep into the game-changing world of sports content and how FAST can be your winning play to boost revenue, reach, and engagement. Here are some insights from our blog: 1️⃣ Uncover the Evolution of Sports Viewing: From traditional cable to modern-day network TV, RSNs, and D2C platforms. 2️⃣ The Tech and Media Powerhouses: Learn how giants like Amazon, Apple, and WBD are shaking up the sports streaming ecosystem. 3️⃣ For Content Owners: Explore how FAST fits in, from shoulder programming to single live events, with real-life examples from The Tennis Channel and UEN. 4️⃣ For Advertisers: Score Big with Monetization Models - Find out how you can leverage FAST for increased visibility and ROI. Read the full blog to stay ahead in the game: https://bit.ly/49pzXu5 #SportsContent #FAST #Monetization #FutureOfSports

Much like in the mid-aughts when the iPhone collapsed games, videos, pictures, emails, texting, music, and web browsing into a single device, TV manufacturers and streaming application providers are increasingly looking to collapse different devices into the television. The streaming apps can combine basic remote-based activities into their environment, but ultimately the TV OEMs have the most upside. Look at what Telly TV is doing in this space (games, Zoom, music, communications, and a CTV experience) as a great example of the next phase of innovation in TV/Entertainment/Communications consolidation. https://lnkd.in/gERTRbwQ

⚽️ Want to stay ahead in the sports content game? Discover how FAST is changing the landscape. From content owners to advertisers, find out how to score big in the world of free, accessible sports content.

⚽️ Want to stay ahead in the sports content game? Discover how FAST is changing the landscape. From content owners to advertisers, find out how to score big in the world of free, accessible sports content.

⚽️ Want to stay ahead in the sports content game? Discover how FAST is changing the landscape. From content owners to advertisers, find out how to score big in the world of free, accessible sports content.

🚀 Unlock the future of sports content! Our latest blog reveals how FAST can boost revenue, reach, and engagement. Dive into the evolution of sports viewing and tech's role in the game. #SportsContent #FAST

Sports content is about to get a lot more visual As we head close to the launch date of Apple Vision Pro, we've started to get an idea of the content and streaming apps which will be available on the device at launch. And there are some sports heavy hitters on here: Apple TV Disney+ ESPN MLB PGA Tour Discovery+ Amazon Prime Video Paramount+ Peacock Red Bull TV TikTok Make no mistake, whilst we aren't at mass adoption stage just yet the Vision Pro is clearly being marketed as an 'entertainment device'. But an entertainment device which will produce deeply visual and immersive experiences. Blending pixels with reality. In my opinion the sports industry should have an instant advantage to push the boundaries of how to revolutionise the at home fan experience. I'd go as far to say it could even be the catalyst some professional sports need to survive. #innovation #sportsbiz #sportsmarketing

Have you read our latest blog post? Penned by Matthew Shapiro, this insightful overview sheds light on the future of live sports #streaming 🏈🎾 With the media and entertainment landscape evolving at lightning speed, live sports have emerged as the crown jewel of premium content. But navigating this dynamic terrain comes with its own set of challenges. Our blog delves into the complexities facing sports broadcasters globally and how the streaming revolution is reshaping the industry. From the rise of OTT-based sports broadcasting in emerging markets, to the challenges faced by regional sports networks (RSNs) in the US, this blog explores it all, unveiling how #OpenCaching is transforming the game for live sports streaming, offering scalable solutions to address surging demand. Read more to learn how Qwilt's Open Caching-based delivery solutions are leading the charge in quality, providing local capacity and scale to enhance content delivery while ensuring an unparalleled viewing experience for sports fans worldwide 🌐 Read the blog now 👉 https://lnkd.in/eiiiywi6 #DifferenceDelivered #LiveSports #ContentDelivery