Primark fans are loving a 'gorgeous' summer dress they say looks great on curvy women.

Taking to Instagram, fashion blogger Ashleigh Huish dazzled shoppers while posing in Primark's Yellow Ruffle Maxi Dress from Rita Ora's collection.

Many Primark enthusiasts loved the dress, not just for its colour and style, but also for how 'beautiful' it appeared on Ashleigh. The fashion blogger wore the £25 dress in a size 18.

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In the photo, Ashleigh poses on a balcony with her hair pulled back and smiling. She accessorises the dress with sandals and gold earrings.

In the caption, Primark wrote: "She thought the view was pretty but we thought her outfit was prettier." Plenty of people loving the dress rushed to the comment section.

Naomi replied: "Lovely dress on a beautiful curvy woman." Emma said: "Beautiful." Paola stated: "I love the dress." Abbie raved: "Beautiful dress it looks lovely on this woman."

Instagram

Many are even urging Primark to collaborate with the fashion blogger. One fan, whose comment has been liked more than 100 times, typed: "You need this woman to create a plus size range. She knows what she’s doing, she’ll smash it."

Jodie said: "Primark, what are you waiting for? …Collab." Jo penned: "Love this, Ash is amazing - please let her show you how to dress plus size ladies."

Zara urged: "We need a plus size collab!!! C’mon Primark." Another asked: "Please get a range for plus size? Ash knows her stuff." Hayley commented: "You should do your own clothing range with Primark for us curvy ladies."

Primark's Rita Ora Ruffle Maxi Dress is available in either yellow or blue and comes in several different sizes. It comes fitted with spaghetti straps, off-the-shoulder sleeves and a longline ruffle layered skirt.

Primark adds: "With a cheeky leg slit completing its airy aesthetic, pair this dress with slim heels plus a mini bag and you’ve got yourself a wedding guest-friendly ensemble."

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