Social Media has grown significantly in the last several years with a wide variety of applications which have allowed us to extend our reach in the world from the palm of our hand with a smartphone/tablet. Learn how to utilize popular social media applications to build relationships and engage the community your library serves.
Learning Outcomes
Understand the demographics reached with popular social media applications as well as nuances to each platform
Examine best practices for posts and frequency
Learn the value of having a plan to manage social media campaigns
Instructor: Jen Jumba
For the last ten years, Jen Jumba has worked in public libraries, most recently as Popular Department Manager of Cleveland Public Library. Jen has created and led various initiatives from maker programs to culinary programs and an Entrepreneur Series. She has been responsible for creating and hosting Writers Unplugged, conversations with writers to get to know them better than their name on the spine of a book.
In addition to working as a librarian, Jen is also on faculty at San Jose State University’s iSchool. She designed and teaches two courses: Web 2.0 Technologies and Social Media and Crisis Management Scenarios: The Expanding Role of the Information Professional. Along with Dr. Sue Alman, Jen co-taught a Massive Open Online Course: The Emerging Future and then published a book with Dr. Alman, MOOCs Now: Everything You Need to Know to Design, Set Up, and Run a Massive Open Online Course.
Jen received her Master of Library and Information Science from the University of Pittsburgh and her Emotionally Intelligent Leadership Certificate from Case Western Reserve University. She is a member of the Public Library Association and the American Library Association.
