Article
Version 1
Preserved in Portico This version is not peer-reviewed
Commenting on Top Spanish YouTubers: “No Comment”
Version 1
: Received: 22 August 2019 / Approved: 23 August 2019 / Online: 23 August 2019 (10:23:31 CEST)
A peer-reviewed article of this Preprint also exists.
Tur-Viñes, V.; Castelló-Martínez, A. Commenting on Top Spanish YouTubers: “No Comment”. Soc. Sci. 2019, 8, 266. Tur-Viñes, V.; Castelló-Martínez, A. Commenting on Top Spanish YouTubers: “No Comment”. Soc. Sci. 2019, 8, 266.
Abstract
The aim of this paper is to analyse commenting activity and sentiment (polarity and subjectivity) in interactions in response to videos by Spain’s most-subscribed YouTubers. An exploratory study was conducted on the content of the comments, their relationship with other social media actions, subjectivity and polarity, as well as from the perspective of the participatory culture. The results show that commenting is a potential option for interaction that is underused by the communities of users. Replies to comments are found to be limited to the user-user level, while YouTubers themselves and the moderators that YouTube allows them to designate rarely comment or reply on social networks. However, creators do monitor comments and provide feedback to a limited selection thereof in subsequent videos. There thus appears to be a strategic, exploitative use of comments, marked by a delayed response aimed at attracting audiences to new content.
Keywords
YouTubers; sentiment analysis; interaction; influencers; commenting; Facebook
Subject
Social Sciences, Behavior Sciences
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Comments (12)
We encourage comments and feedback from a broad range of readers. See criteria for comments and our Diversity statement.
Leave a public commentSend a private comment to the author(s)
* All users must log in before leaving a comment
Commenter: Jorge Gallardo-Camacho
The commenter has declared there is no conflict of interests.
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Commenter: David Juarez
The commenter has declared there is no conflict of interests.
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Commenter: Begoña Gutiérrez San Miguel
The commenter has declared there is no conflict of interests.
Es un trabajo minucioso con una muestra muy significativa, por lo que los resaltados pudieron ser validados.
Además es un artículo de impacto dado que tiene una muy buena fundamentación teórica y aporta resultados relevantes dado que desde esta perspectiva de investigación apenas se ha tratado el tema.
Muy interesante!
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Commenter: Natalia Quintas-Froufe
The commenter has declared there is no conflict of interests.
En definitiva, un artículo de gran interés para el potencial lector.
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Commenter: Tatiana Hidalgo
The commenter has declared there is no conflict of interests.
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Commenter: Marina Ramos-Serrano
The commenter has declared there is no conflict of interests.
Commenter: Araceli Castelló-Martínez
The commenter has declared there is no conflict of interests.
Kind regards!