Article
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Preserved in Portico This version is not peer-reviewed
Perceptions of Self-Motives and Environmental Activists’ Motives for Pro-Environmental Behavior
Version 1
: Received: 23 August 2022 / Approved: 24 August 2022 / Online: 24 August 2022 (04:00:15 CEST)
A peer-reviewed article of this Preprint also exists.
Geiger, N. Perceptions of Self-Motives and Environmental Activists’ Motives for Pro-Environmental Behavior. Sustainability 2022, 14, 10656. Geiger, N. Perceptions of Self-Motives and Environmental Activists’ Motives for Pro-Environmental Behavior. Sustainability 2022, 14, 10656.
Abstract
We conduct a thematic analysis of a U.S. adult sample’s self-reported motives and perception of environmental activists’ motives to engage in pro-environmental behavior via a qualitative online survey. We identified themes using a two-stage coding procedure, whereby the research team first helped to code all content into one or more of 17 inductive content categories, then the lead investigator examined themes in each of the categories and created 5 themes based on both inductive and theoretical (e.g., moral foundations theory) considerations: a) harm and care, b) purity, c) waste and efficiency, d) spreading awareness, and e) self-interest (mostly non-financial). Endorsement of themes were qualitatively similar across individuals’ own self-described motives and perceptions of environmental activists’ motives.
Keywords
thematic analysis; pro-environmental behavior; motivation; environmental activists
Subject
Social Sciences, Psychology
Copyright: This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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