Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach

Dimas Pandu Pratama; Panca O. Hadi Putra

doi:10.20944/preprints202406.1326.v1

Preprint Article Version 1 This version is not peer-reviewed

Version 1 : Received: 18 June 2024 / Approved: 19 June 2024 / Online: 20 June 2024 (11:42:03 CEST)

Recognized as key players in achieving the Sustainable Development Goals (SDGs), startups are increasingly poised to leverage Virtual Reality (VR) technology for impactful solutions. This study investigates the synergy between startups and VR in advancing SDG-related challenges, echoing previous assertions on startups' aptitude for SDG endeavors and VR's potential for SDG advancement. Through an exploration of VR's applicability in various domains such as Entertainment, Training, Education, and Tourism, this study unveils compelling use cases aligning with SDG aspects, thus validating the hypothesis on startups' potential to harness VR for SDG contributions. The study employs a customized customer discovery technique, an essential process in the Customer Development methodology, to uncover VR's problem-solution fit, offering practical insights for startup business model development. The implications of these findings extend globally, underlining VR's role in addressing SDG issues and laying a robust foundation for startup ventures. Despite its focus on specific consumer markets and sectors, the study's methodology presents a practical approach applicable to broader technology adoptions.

Virtual Reality; VR; Use Cases; Sustainability; Startup Business Models; Customer Development; Customer Discovery

Business, Economics and Management, Other

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Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach

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