TABLE OF CONTENTS

PICMET ’14 Gold Leaf Application ............................................. 21

Message from the President and CEO of PICMET .............2-3 Making Japanese Green Tea..................................... 21
Executive Committee ..................................................... 4-5 Maki-e Decoration on Lacquerware ........................ 21
Organized By ..................................................................... 5 Making Wagashi-Japanese Sweets........................... 21
Hosted By .......................................................................... 5
Supported By .................................................................... 5 OPTIONAL TOURS
Cooperating Societies ....................................................... 5 Hokkaido Three-Day Tour from Tokyo .......................... 22
Advisory Council ........................................................... 5-6 Kanazawa Half-Day Sightseeing Tour ............................ 23
Panel of Reviewers ......................................................... 6-7 Hida-Takayama and Shirakawa-Go Full Day Tour
Past LTM Award Recipients .......................................... 7-8 from Kanazawa ................................................................ 24
Past Medal of Excellence Award Recipients ................ 8-9 Nara-Kyoto Two-Day Tour from Kanazawa to Tokyo .... 25
Fellows ........................................................................ 9-10 Dynamic Tokyo – One-Day Tour in Tokyo .................... 26
Mt. Fuji and Hakone One-Day Tour from Tokyo ........... 26
PICMET ’14 AWARDS Nikko World Heritage One-Day Tour from Tokyo ......... 27
Student Paper Awards ............................................... 11-12 Tokyo Skytree Observation Deck and Asakusa –
LTM Awards ................................................................ 13-14 Half-Day Tour in Tokyo .................................................. 27
Sunrise Express Kyoto Tour – One-Day Kyoto Tour
GENERAL INFORMATION from Tokyo (Standard Class) .......................................... 28
Conference Focus ............................................................ 16
Who Should Attend ........................................................ 16 SOCIAL EVENTS
Program............................................................................ 16 Reception / Buffet ........................................................... 29
Publications ..................................................................... 16 Dinner in Japan ............................................................... 29
Registration Policy .......................................................... 16 Awards Banquet .............................................................. 29
Session and Paper Designations ..................................... 17
Presentation Guidelines .................................................. 17 SITE VISITS
Audio/Visual Equipment ................................................ 17 Nikko Company .............................................................. 30
Wireless Access ............................................................... 17 PFU Limited and Fujitsu IT Products Limited.............. 30
Dress Code ....................................................................... 17 Awazu Plant of Komatsu Limited ............................. 30-31
PICMET Volunteers ......................................................... 17
TECHNICAL PROGRAM
THE PICMET EXPERIENCE......................................................... 18 Program Overview .......................................................... 32
The Papers ....................................................................... 32
KANAZAWA The Schedule .................................................................. 32
Kanazawa Guide ............................................................. 19 Monday Schedule ........................................................... 33
About Kanazawa ...................................................... 19 Tuesday Schedule ........................................................... 34
History ...................................................................... 19 Wednesday Schedule ...................................................... 35
Climate ..................................................................... 19 Thursday Schedule ......................................................... 36
Location .................................................................... 19 Schedule of Sessions by Date .................................... 37-40
Population ................................................................ 20 Schedule of Sessions by Room.................................. 41-44
Sightseeing ...................................................................... 20 Personal Schedule ........................................................... 45
Higashi Chaya District ............................................. 20
Kanazawa Castle Park and Ishikawa-Mon Gate ..... 20 SPECIAL SESSIONS IN THE JAPANESE LANGUAGE .......................... 46
Kenrokuen Garden ................................................... 20
21st Century Museum of Contemporary Art .......... 20 PLENARY SESSIONS ............................................................... 47-53
Traditional Performing Arts............................................ 20
Nagauta (Geisha Dance) ........................................... 20 PHD COLLOQUIUM ..................................................................... 54
Noh Drama ............................................................... 20 TUTORIALS ........................................................................... 55-57
“Shishimai” Lion Dance .......................................... 21 PANELS ................................................................................ 58-59
“Taiko” Drum Performance ..................................... 21 SESSIONS............................................................................ 60-133
City of Crafts.................................................................... 21 AUTHOR INDEX................................................................. 134-141
Kaga Yuzen Silk (Kimono) Dyeing.......................... 21 ANA CROWNE PLAZA FLOOR LAYOUT ............................... 142-143
Shamisen Playing .................................................... 21

1
PICMET ’14
• Technology Management Framework
• Strategic Management of Technology
• Science and Technology Policy
• Collaborations for Technology Management
• Competitiveness in Technology Management
Dear PICMET Guests: • Science and Technology Communication

We are pleased to welcome you to the PICMET ’14 Conference. • Decision Making
• Emerging Technologies
Service industries are playing a dominant role as the engine of • E-Business
economic growth in both developed and developing countries,
• Disruptive Technologies
with technology being the driving force
behind it. The society’s infrastructure, • Innovation Management
including energy, the health sector, • Commercialization of Technology
manufacturing, financial institutions, • Entrepreneurship/Intrapreneurship
governments, and educational institu-
tions, is increasingly more dependent • Intellectual Property
on services throughout the world. • Educational Issues
• Cultural Issues in Technology Management
PICMET defines the primary role of
• Environmental Issues
Technology Management as the man-
agement of technologies to assure that • Outsourcing Issues
they work for the betterment of hu- • Information Management
mankind. Using this definition, technology management has
• Knowledge Management
a critical role to play in the proper utilization of technology in
services to support the infrastructure. It is the responsibility of • Productivity Management
the Technology Management community to guide technology • Management of Communication Technologies
effectively to integrate infrastructure and services to meet the • Enterprise Management
world’s needs.
• New Product Development
This is a big challenge for the leaders and future leaders in the • Manufacturing Management
Technology Management field. Recognizing this challenge, the • Management of People and Organizations
PICMET ’14 Conference explores the role of technology man-
• Project/Program Management
agement in the integration of infrastructure and services.
• R&D Management
More than 800 papers were submitted to PICMET ’14. Af- • Software Process Management
ter they were subjected to a double-blind refereeing process, • Quality Management
386 were included in the conference. The referees were from
around the world. The authors represent more than 200 aca- • Sustainability
demic institutions, industrial corporations and government • Technological Changes
agencies in 28 countries. • Technology Assessment and Evaluation
• Technology Forecasting
The PICMET ’14 Conference has two outputs:
• Technology Roadmapping
This Conference Bulletin includes an up to 200-word abstract • Technology Acquisition
of each paper to enable the participants to select the sessions to
• Technology Adoption
attend and the presentations to follow. The Bulletin is intend-
ed as a reference book for an overview of the field, in general, • Technology Diffusion
and the conference, in particular. • Technology Marketing
• Technology Transfer
The Proceedings is a flash drive containing full-length presen-
tations included in the conference. Its purpose is to give full • Technology Management in the Service Sector
access to the entire conference for many years after the con- • Technology Management in Government
ference is over. The Proceedings is divided into 47 sections, • Technology Management in Transportation
listed below, each containing several papers on the topic.
• Technology Management in the Health Sector
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PICMET ’14
• Technology Management in the Energy Sector The Country Representatives, under the leadership of Kiyoshi
• Technology Management in Biotechnology Niwa and Dilek Cetindamar Kozanoglu, provided linkages be-
tween PICMET and the regions they represent.
• Technology Management in Semiconductor Industry
The sponsors of PICMET ’14 made this conference possible.
A large number of colleagues around the world contributed to We extend special thanks to all of them: Japan Ministry of
the success of the PICMET ’14 Conference. Economy, Trade and Industry (METI), Ishikawa Prefecture,
City of Kanazawa, Hitachi, Toshiba, PFU, East Japan Rail-
Kiyoshi Niwa and Yasuo Ikawa as co-chairs and Yuriko way Company, Komatsu, Daikin, Takenaka, Mitani Sangyo,
Sawatani and Kunio Shirahada as coordinators of the LAC (Lo- EIZO, Nakamura-Tome Precision Industry, I-O Data Device,
cal Arrangements Committee) provided leadership in bringing Hokusho, Komatsu Wall Industry, JMA Consultants, Matsu-
PICMET to Kanazawa and coordinating the local activities for moto Machine, Asahi Electric, Quad Vision Research Institute,
the success of the conference. Members of the LAC were Ma- MANZAIRAKU, Houju Memorial Hospital, RB Controls, NIK-
sami Asai, Keizo Iwashita, Naoshi Uchihira, Kenichiro Ota, KO Company, Tohshin Group, Komatsu Electronics, Moto-
Hiroshi Osada, Toshinori Kajiura, Shotaro Kohtsuki, Koichi rashi Seisakusho, Ishikawa IT Human Resource Development
Sumikura, and Tomoo Yamamoto. Their work included fund Center, Hokkoku Bank, Betsukawa, Public Central Hospital of
raising, identifying and negotiating with local vendors, devel- Matto Ishikawa, and Toray Industries.
oping strategies for all of the local activities, inviting speakers,
organizing tours and site visits, printing the Bulletin, and pre- PICMET Japan Chapter and JAIST (Japan Advanced Institute
paring the signage, posters and banners. of Science and Technology) are hosting PICMET ’14. JSSPRM
(Japan Society for Science Policy and Research Management),
The PICMET Board of Directors set the strategic direction; the Japan MOT Society, Society for Serviceology, Hitotsubashi
Advisory Council provided guidance for the implementation University Institute of Innovation Research, Japan Techno-
of the strategies for the conference. Economics Society, and the Japan MOT Association are par-
ticipating in the conference.
Kenny Phan, as the Executive Director of PICMET, coordinat-
ed the overall planning for the conference; Liono Setiowijoso We acknowledge the support of all of these organizations, col-
designed, maintained and managed the information systems, leagues and hundreds of others who contributed to PICMET’s
and formatted the papers for the Proceedings and the Bulle- success, and express our gratitude to all. Our special thanks go
tin; Ann White, as the Executive Director Emeritus, edited to the Hokkoku Shimbun and Nikkei newspapers.
the Bulletin and prepared the front end materials. Dongjoon
Lim and Caroline Mudavadi managed the registration process; We believe the PICMET ’14 Bulletin and Proceedings contain
Songphon Munkongsujarit and Inthrayuth Mahaphol coordi- some of the best knowledge available on Technology Manage-
nated the on-site activities; Noppadon Vannaprapa managed ment for addressing the challenges and opportunities in a world
the documentation, and Jeff Birndorf developed graphic arts where services and infrastructure are being integrated. We hope
for the conference. Antonie Jetter was the Director of Student they will contribute to the success of technology managers and
Relations, and Charles Weber was the Director of Awards. emerging technology managers throughout the world.

Timothy Anderson, Tugrul Daim, Kiyoshi Niwa, Dilek Cetin-

damar Kozanoglu and Gary Perman conducted the review
process for the papers as the Associate Editors; 160 colleagues
from around the world constituted the Panel of Reviewers.
They each reviewed up to 10 papers submitted to PICMET ’14. Dundar F. Kocaoglu
Each paper was reviewed by two or more reviewers to assure President and CEO, PICMET
a very high quality. Timothy Anderson also did the schedul-
ing of the accepted papers for presentation at the conference.
Dongjoon Lim, Byung-Sung Yoon, Caroline Mudavadi, Inthra-
yuth Mahaphol, Jiali Ju, Shabnam Jahromi and Noshad Rahimi
were the Editorial Assistants to check and verify that the final-
ized papers included all the revisions recommended by the
reviewers.

Vince Reindl and Mike Storch of Omnipress worked with PIC-

MET from the beginning to the end of the conference planning
effort. Their professionalism and superb expertise assured the
high quality production of the PICMET Proceedings on schedule.

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PICMET ’14
EXECUTIVE COMMITTEE Associate Editor and Co-director Editorial Assistants
of Technical Activities Shabnam Jahromi, Portland State
Timothy R. Anderson, Portland University
President, CEO and Conference State University Jiali Ju, Portland State University
Chair Dongjoon Lim, Portland State
Dundar F. Kocaoglu, Portland State Associate Editor and Co-director University
University of Technical Activities Inthrayuth Mahaphol, Portland
Tugrul U. Daim, Portland State State University
Conference Co-chair and LAC University Caroline Mudavadi, Portland State
Co-chair University
Kiyoshi Niwa, University of Tokyo Associate Editor and Co-
director of International
Conference Co-chair and LAC Activities
Co-chair Kiyoshi Niwa, University of
Yasuo Ikawa, JAIST Tokyo
Executive Director and Conference Associate Editor and Co-
Coordinator director of International
Kenny Phan, Portland State Activities
University Dilek Cetindamar Kozanoglu,
Sabanci University
Executive Director Emeritus
Ann White Associate Editor and IEEE
Representative
Director of Operations Gary Perman, PermanTech
Liono Setiowijoso, Portland State Noshad Rahimi, Portland State
University Director of Student Activities University
Antonie Jetter, Portland State Byung-Sung Yoon, Portland State
Co-director of Registration University University
Dongjoon Lim, Portland State
University Director of Awards LAC Co-coordinator
Charles M. Weber, Portland State Yuriko Sawatani, Waseda
Co-director of Registration University University
Caroline Mudavadi, Portland State
University

Co-director of On-site
Coordination
Songphon Munkongsujarit,
National Science & Technology
Development Agency

Co-director of On-site
Coordination
Inthrayuth Mahaphol, Portland
State University

Director of Documentation and

Signage
Noppadon Vannaprapa, Portland
State University

DEDICATION
PICMET ’14 is dedicated to all researchers, educators and
practitioners of Technology Management who are contributing to the
establishment and growth of this field throughout the world.

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PICMET ’14
LAC Co-coordinator
Kunio Shirahada, JAIST

LAC Members
Masami Asai, Hitotsubashi University
Keizo Iwashita, Takenaka Corp.
Toshinori Kajiura, Hitachi Ltd.
Shotaro Kohtsuki, Ritsumeikan University
Hiroshi Osada, TITECH
Kenichiro Ota, JATES
Koichi Sumikura, GRIPS
Naoshi Uchihira, JAIST
Tomoo Yamamoto, JAIST

ORGANIZED BY
Portland State University (PSU) Department of
Engineering & Technology Management
Dr. Ibrahim Dincer, Professor, University of Ontario
Institute of Technology, Canada
HOSTED BY
Dr. Pichet Durongkaveroj, Secretary Gen’l, Nat’l Sci-
PICMET Japan Chapter ence Technology and Innovation Policy Office,
JAIST (Japan Advanced Institute of Science and Thailand
Technology) Dr. Eliezer Geisler, Professor, Illinois Institute of Tech-
nology, USA
SUPPORTED BY Dr. Hans G. Gemuenden, Professor, Berlin Technical
Portland State University Maseeh College of University, Germany
Engineering & Computer Science Ms. Margie Harris, Executive Director, Energy Trust of
Oregon, USA
Mr. Roy Hemmingway, Energy Consultant, USA
COOPERATING SOCIETIES
Mr. Shinjiro Iwata, Executive V.P., Hitachi, Japan
IEEE Technology Management Council - Oregon Chapter Dr. I. P. Jain, Director, Centre for Non-Conventional
IEEE Technology Management Council - Japan Chapter Energy Resources, University of Rajasthan, India
Mr. Michael Joseph, Managing Director, Mobile Money,
ADVISORY COUNCIL Vodafone, USA
PICMET has an International Advisory Council, which Mr. Phil Keisling, Professor, Portland State University,
provides advice and counsel on critical issues and USA
strategic directions. The members are listed below. Mr. Keith Kulper, President, Keith Kulper Co., USA
Dr. Thomas L. Magnanti, President, Singapore Univer-
Dr. Adnan Akay, V.P., Board of Trustees, Bilkent Uni- sity of Technology and Design, Singapore
versity, Turkey Mr. Andrew J. McKeon, Principal, carbonRational, USA
Dr. Bulent Atalay, Professor, University of Mary Wash- Ms. Julia Novy-Hildesley, CEO, Washington STEM,
ington and the University of Virginia, USA USA
Dr. Daniel Berg, Professor, University of Miami, USA Mr. Tetsuji Ohashi, President & CEO, Komatsu Ltd.,
Dr. Klaus Brockhoff, Professor, Otto Beisheim School of Japan
Management, Germany Mr. Terry L. Oliver, Chief Technology Innovation Of-
Dr. Walter Buchanan, Professor Texas A&M University, ficer, Bonneville Power Administration, USA
USA Dr. Wilf Pinfold, Director, University and Government
Dr. Hans-Jeorg Bullinger, Former President, Fraunhofer- Programs, Intel Corporation, USA
Gesselschaft and Professor, University of Stuttgart, Dr. Michael Reardon, President, Eastern International
Germany University, Vietnam
Dr. Andre J. Buys, Professor, University of Pretoria, Dr. Itti Rittaporn, Executive, Toyota Tsusho Electronics
South Africa (Thailand) Co., Ltd., Thailand
Dr. Brent Chalmers, Ophthalmologist and Partner, Dr. Francois D. Roure, High Council for Econ., Industry,
Northwest Eye Health, USA Energy & Technology, France

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PICMET ’14
Dr. Aaron Shenhar, Professor, Rut- Nima Behkami Antonie Jetter
gers University, USA Rian Beise-Zee Yuya Kajikawa
Dr. Krishna Singh, Director, Strate- Siebert Benade Sul Kassicieh
gic Programs, IBM, USA Caroline Benton Gulgun Kayakutlu
Dr. Pansak Sirirachatapong, Execu- Frederick Betz Clive Kerr
tive Director, NECTEC, Thailand Michael Bowman Ron Khormaei
Dr. James C. Spohrer, Director, Jeffrey Butler Chaiho Kim
University Programs World Andre Buys Jisun Kim
Wide, IBM, USA Fethi Calisir Masahiko Kobako
Dr. David M. Steele, Dean, Col- Ferhan Cebi Alisa Kongthon
lege of Business, San Jose State Kah Hin Chai Gul Kremer
University, USA Leong Chan David Kruger
Dr. Nam P. Suh, Professor, MIT, Shann-Bin Chang Tritos Laosirihongthong
USA Yu-Yu Chang Scott Leavengood
Dr. Hans Thamhain, Professor, Hongyi Chen Thomas Lechler
Bentley University, USA Jin Chen Chung-Shing Lee
Dr. James M. Utterback, Professor, Byung Chul Choi Jaegul Lee
MIT, USA Mario Coccia Jeong-Dong Lee
Dr. Yuko Yasunaga, Deputy Direc- Brian Cozzarin Yan-Ru Li
tor General, Industrial Science Scott Cunningham Willian Limonge
and Technology, and Standards Antonie de Klerk Chien-Hsin Lin
and Conformity Assessment, Ozgur Dedehayir Hai-Chen Lin
METI, Japan Haluk Demirkan Justin Lin
Dr. Nuket Yetis, Former President, Glenn Dietrich Remy Magnier-Watanabe
TUBITAK, Turkey Alptekin Durmusoglu Saku Makinen
Dr. Oliver Yu, Executive in Resi- William (Ike) Eisenhauer Joseph Martino
dence, College of Business, San Judith Estep Mary Mathew
Jose State University, USA M. Hosein Fallah Gita Mathur
Clare Farrukh Iffet Iyigun Meydanli
PANEL OF REVIEWERS Liang Feng Whasik Min
William Flannery Tim Minshall
Papers submitted to PICMET Fernando Fonseca Yaeko Mitsumori
conferences are subjected to a Janice Forrester Kumiko Miyazaki
double-blind review process. Each Ray Gehani Martin Moehrle
paper included in the PICMET ’14 Elie Geisler Kirankumar Momaya
conference was reviewed by two Nathasit Gerdsri Songphon Munkongsujarit
or more members of the Panel of Tom Gillpatrick Katy Murphy
Reviewers to assure a very high Don Grant Nazmun Nahar
quality. The panel had 160 mem- Sara Grobbelaar Yukihiko Nakata
bers from around the world. They Aifang Guo Paulo Nascimento
are listed below in alphabetical Alexander Guzman Thu Ha Nguyen
order by last name. Robert Harmon Leon Oerlemans
Rainer Hasenauer Atilla Oner
Fatima Albar Bill Hefley Toryos Pandejpong
Joe Amadi-Echendu Jonathan Ho Peerasit Patanakul
Muhammad Amer Michelle Hriba Phallapa Petison
Hacer Ansal Jing Hu Robert Phaal
Masami Asai Boonkiart Iewwongcharoen Kenny Phan
Jean-Pierre Auffret Yasuo Ikawa Alan Pilkington
Murat Ayabakan Ibrahim Iskin Tippawan Pinvanichkul
Elif Baktir Nazrul Islam Pattravadee Ploykitikoon
Bridget Barnes Kazuhiko Itaya Alan Porter
Nuri Basoglu Vitavin Ittipanuvat Leon Pretorius
Robert Bass Hannu Jaakkola David Probert

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PICMET ’14
Vichita Ractham Harm-Jan Steenhuis Thanaphol Virasa
David Raffo Jasper Steyn Wayne Wakeland
T. Ramayah Fang-Pei Su Steve Walsh
Bharat Rao Yoshihiro Tabira Andrew Walters
Samar Saha Midori Takao Bing Wang
Rosine Salman Toru Takekura Seiichi Watanabe
Leonardo Santiago Alfred Thal, Jr. Charles Weber
Halime Sarihan Hans Thamhain Richard Weeks
Yuriko Sawatani Thien Tran Calvin Weng
Guenther Schuh Cherie Trumbach Dietmar Winzker
Cagla Ozen Seneler Marlene Turner Brent Zenobia
Marko Seppanen Andreas Udbye
Nasir Sheikh Ad van de Gevel
Kunio Shirahada Cornelis van Waveren
W. Spivey Ozalp Vayvay

PICMET LEADERSHIP IN TECHNOLOGY 2003

MANAGEMENT (LTM) AWARD RECIPIENTS Mr. Jong-Yong Yun, Vice Chairman and CEO of Samsung
Electronics, Inc., Korea
The PICMET Leadership in Technology Management Dr. Joseph Bordogna, Deputy Director of the National
(LTM) Award recognizes and honors individuals who Science Foundation (NSF), USA
have provided leadership in managing technology by es- Dr. Chun-Yen Chang, President of National Chiao Tung
tablishing a vision, providing a strategic direction, and University, Taiwan
facilitating the implementation strategies for that vision.
2004
The Award was established in 1991. The recipients be- Dr. Kwan Rim, Chairman of Samsung Advanced
tween 1991 and 2013 with their affiliations and positions Institute of Technology (SAIT), Korea
at the time of the award are listed below. Dr. Gunnar Hambraeus, member of the Swedish Royal
Academy of Science and former President and
1991 Chairman, Royal Swedish Academy of Engineering
Dr. Andrew S. Grove, CEO of Intel, USA Sciences, Sweden
1997 2005
Mr. Norman Augustine, Dr. Morris Chang,
Chairman of Lockheed Founding Chairman,
Martin, USA Taiwan Semiconductor
Manufacturing Company Ltd.
1999 (TSMC), Taiwan
Mr. Jack Welch, CEO of Dr. Pairash Thajchayapong,
General Electric, USA Permanent Secretary,
Dr. Richard M. Cyert, Ministry of Science and
President of Carnegie Technology, Thailand
Mellon University, USA Dr. Eric von Hippel,
2001 Professor and Head of the
Dr. Modesto A. Maidique, Technological Innovation
President of Florida and Entrepreneurship Group,
International University, Sloan School of Management,
USA Massachusetts Institute of Technology, USA
Ms. Carleton S. Fiorina, Chairman and CEO of Hewlett- Prof. Dr.-Ing. Dr. Sc. h.c. Bacharuddin Jusuf Habibie,
Packard Co., USA former President, Indonesia, and founder and
Ms. Donna Shirley, Manager of the Mars Exploration chairman, The Habibie Center, Indonesia
Program, USA

7
PICMET ’14
2006 2012
Dr. Youngrak Choi, Chairman, Korea Research Council Dr. Daniel Berg, Distinguished Research Professor of
of Public Science & Technology (KORP), Korea Engineering, the University of Miami, USA
Dr. Tsuneo Nakahara, Adviser to CEO (past Vice Dr. Nam P. Suh, President, Korea Advanced Institute of
Chairman) of Sumitomo Electric Industries, Ltd., Japan Science and Technology (KAIST), Korea
Dr. Mehmet Nimet Ozdas, Dept. of Mechanical and
2013
Control Engineering, Istanbul Technical University,
Dr. Robert JT Morris, VP Global Labs, IBM Research,
Turkey
USA
Dr. Edward B. Roberts, David Sarnoff Professor of the
Dr. James M. Utterback, David J. McGrath jr (1959)
Management of Technology and Chair, Massachusetts
Professor of Management and Innovation, MIT Sloan
Institute of Technology (MIT) Entrepreneurship
School of Management; and Professor of Engineering
Center, USA
Systems, School of Engineering, Massachusetts
2007 Institute of Technology, USA
Dr. Harold A. Linstone, Editor-in-chief, Technological
Forecasting and Social Change, University Professor PICMET MEDAL OF EXCELLENCE AWARD
Emeritus, Systems Science, Portland State University, RECIPIENTS
USA
Dr. Yoshio Nishi, Director of Research of the Stanford PICMET’s “Medal of Excellence” recognizes extraordi-
Center for Integrated nary achievements of individuals in any discipline for
Systems, Director of the their outstanding contributions to science, engineer-
Stanford Nanofabrication ing and technology management.
Facility, and Research
Professor in the The award was instituted in 2004. The recipients be-
Department of Electrical tween 2004 and 2013 with their affiliations and posi-
Engineering at Stanford tions at the time of the award are listed below.
University, USA
2004
2008 Dr. Daeje Chin, Minister of Information and
Mr. William P. Venter, Communications, Seoul, Korea
Chairman, Allied Dr. Kiyoshi Niwa, Professor
Electronics Corporation in the Department of General
Limited, South Africa Systems Studies at the
Dr. Gideon de Wet, Professor University of Tokyo, Japan
Emeritus, University of Dr. Rosalie A. Zobel, Director
Pretoria, South Africa of Components and Systems
2009 in the Information Society and
Dr. Klaus Brockhoff, Media Directorate-General of
Professor, Otto Beisheim the European Commission
School of Management, Germany
Ms. Anne M. Mulcahy, Chairman and Former CEO, 2005
Xerox Corporation, USA Mr. Bob Colwell, President, R
Prof. Muhammad Yunus, Managing Director, Grameen & E Colwell and Associates;
Bank, Bangladesh and former Fellow, Intel
Corporation
2010
HRH Princess Maha Chakri Sirindhorn, Thailand
2006
Dr. Frederick Betz, Former Program Officer, NSF
2011
Dr. Fariborz Maseeh, Founder and President, The
Dr. David M. Steele, Dean, College of Business and
Massiah Foundation
Lucas Graduate School of Business, San Jose State
Dr. T. Nejat Veziroglu, Director, Clean Energy Research
University, USA
Institute, University of Miami

8
PICMET ’14
PICMET FELLOWS
The PICMET Fellow Award was established in 2011
to commemorate PICMET’s 20th Anniversary. It
is bestowed upon those who have excelled in the
technology management field by making a significant
impact in one or more of the following six areas:

1. Technology Management Research as demonstrated

by the research conducted and supervised, research
results published in refereed journals, and research
grants received from funding agencies or industry.

2007 2. Technology Management Education as demonstrated

Dr. Mihail C. Roco, National Science Foundation by technology management programs/courses
(NSF), National Nanotechnology Initiative (NNI), and developed, taught or managed, PhD students
International Risk Governance Council (IRGC), USA supervised, and new educational initiatives taken.

2009 3. Technology Management Implementation as

Dr. Albert H. Rubenstein, Founder and President, demonstrated by management of technology-based
International Applied Science and Technology projects, programs and organizations in industry or
Associates (IASTA); and Professor Emeritus, Industrial government.
Engineering and Management Sciences, Northwestern
University 4. Technology Management Consulting as demonstrated
by consulting activities with high impact on the
2010 improvement of technology management practice.
Ms. Kiran Mazumdar-Shaw, Chairman and Managing
Director, Biocon Limited, India 5. Technology Management Policy Making as
Prof. Dr. Nuket Yetis, President, Scientific and demonstrated by the role played in policy making
Technological Research Council of Turkey (TÜBITAK) levels for effective utilization of technology
management concepts and processes.
2011
Mr. Alejandro Cruz, Minister of Science and 6. Technology Management Leadership as demonstrated
Technology, Costa Rica by the book(s) published, journal(s) edited, technology
management organization(s) established or managed.
2013
Dr. Eliezer Geisler, Distinguished Professor, Stuart The PICMET Fellows and the year they received the
School of Business, Illinois Institute of Technology, Fellow Award are listed in alphabetical order below.
USA
Dr. Hans Georg Gemuenden, Professor, Berlin University Mr. Charles Allcock, PGE, USA (2011)
of Technology, Germany Dr. Daniel Berg, Rensselaer Polytechnic Institute (RPI),
USA (2011)
Dr. Frederick Betz, Portland State University, USA
(2011)
Dr. Joseph Bordogna, University of Pennsylvania, USA
(2011)
Dr. Klaus Brockhoff, WHU – Otto Beisheim School of
Management, Germany (2013)
Dr. Youngrak Choi, Korea (2011) University, Korea
(2011)
Dr. Robert Colwell, DARPA, USA (2011)
Dr. Joseph Cox, Distinguished Public Service Professor
and Chancellor Emeritus, OUS, USA (2011)
Ms. Charmagne Ehrenhaus, Portland Community

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PICMET ’14
College, USA (2011) Dr. Seiichi Watanabe, Terumo Corporation, Japan (2011)
Dr. Antonie de Klerk, University of Pretoria, South Dr. Rosalie Zobel, European Commission, Belgium
Africa (2013) (2011)
Dr. Norman G. Einspruch, University of Miami, USA
(2013)
Mr. Les Fahey, Fahey Ventures, USA (2011)
Dr. Gunnar Hambraeus, Royal Swedish Academy of
Engineering Sciences, Sweden (2011)
Dr. Dundar Kocaoglu, Portland State University, USA
(2011)
Mr. Thomas Lipscomb, The Center for the Digital Future,
USA (2011)
Dr. Tom Long, Tektronix Vice President, Retired, USA
(2011)
Dr. Joseph P. Martino, Yorktown University, USA (2013)
Mr. John McDougall, Alberta Research Council, Canada
(2011)
Dr. Graham Mitchell, University of Pennsylvania, USA
(2011)

Dr. Kiyoshi Niwa, The University of Tokyo, Japan (2011)

Mr. Terry Oliver, Bonneville Power Administration,
USA (2013)
Dr. Alan L. Porter, Search Technology, Inc., USA (2013)
Dr. Kwan Rim, Samsung Corporation, Korea (2011)
Dr. Frederick Rossini, George Mason University, USA
(2011)
Mr. Terry Rost, The Franchise Group, USA (2011)
Dr. Albert H. Rubenstein, Northwestern University, USA
(2013)
Dr. James C. Spohrer, IBM, USA (2013)
Dr. David M. Steele, San Jose State University, USA
(2013)
Dr. Nam Suh, KAIST, Korea (2011)
Dr. Nejat Veziroglu, University of Miami, USA (2011)
Dr. Eric von Hippel, MIT, USA (2011)

10
STUDENT PAPER AWARD
PICMET NAMES ITS OUTSTANDING industry contributions at the 10-year anniversary of the
STUDENT PAPER AWARD PCI-SIG, which has a worldwide membership of about
900 companies.
An endowment has been created to name the PICMET Out-
standing Student Paper Award after Brad W. Hosler, who Brad’s signature accomplishments are associated with the
was a dedicated engineer and technology leader with 25 Universal Serial Bus (USB) family of technologies. He
years of service at Intel, as well as a proud and loving received two Intel Achievement Awards, one in 2003 and
family man. Brad Hosler lived by his motto: “Work hard, another in 2006, for his outstanding work. The success of
play hard.”

AWARD CRITERIA
The Brad W. Hosler PICMET Outstand-
ing Student Paper Award is bestowed
upon a paper based on the student’s re-
search toward a graduate degree in the
area of Engineering and Technology Man-
agement. Eligibility is restricted to cur-
rently enrolled students and those who
have received their master’s or doctorate
degrees after July 31, 2011. The paper is
nominated by the advising professor and
selected by the Awards Committee. The
award consists of $1,000, complimen-
tary conference registration and a plaque
for the student, as well as a plaque and
complimentary registration for the nomi-
nating professor. The winner may not be
nominated again for the same award in
subsequent years.

ABOUT BRAD W. HOSLER the USB interface and market of platforms and peripher-
als that sell in multiple billion units today is a measure
Brad Hosler passed away on August 31, 2007, at his home of his impact.
in Portland, Oregon, after several years of battling can-
cer. He received his undergraduate degree from Bucknell Brad was promoted to Principal Engineer in 2006 and
University and complet- was vested with the informal authority of Chief Techni-
ed his graduate studies cal Officer for the USB Implementers Forum.
at Carnegie Mellon Uni-
versity. Brad joined Intel PICMET is proud to recognize Brad Hosler’s accomplish-
in 1980 to work on the ments, as an engineer and a technology leader, by naming
architecture and imple- the Outstanding Student Paper Award after him.
mentation of the I/O sub-
system and had key roles
in the Plug & Play BIOS
definition and its imple-
mentation on Intel’s first
PCI chipset, Saturn. He
formed the Compliance
Workgroup to establish
the PC industry’s first
multi-vendor I/O compliance program. The innovative
methods and practices that he architected and imple-
mented have become the benchmark for the computer in-
dustry. Brad was among the pioneers recognized for his

11
STUDENT PAPER AWARDS
BRAD W. HOSLER OUTSTANDING STUDENT substitutive, others indicate it is complementary.
PAPER AWARD
In this study, drawing from transaction cost economics
(TCE), social capital theory, and social exchange theo-
The number of students doing significant research in the ry, we re-examine the relationship by distinguishing
area of Engineering and Technology Management was two forms of relational governance, namely ex-ante and
demonstrated by the number of nominations received. ex-post relational governance, and argue that the rela-
The selection of the award winner was difficult because tionship between these two forms and contractual gover-
of the excellent quality of all the submissions, but one pa- nance are substitutive and complementary, respectively,
per stood out for its contribution to the field of Engineer- thereby reconciling the contradictory findings on the re-
ing and Technology Management. lationship.

Our conceptual model is validated using survey data

AUTHOR collected from 40 client-contractor partnerships in large
Seyed Yaser Banihashemi construction projects in Australia. Contributing to the
literature, the results show that ex-ante relational gov-
ADVISOR & CO-AUTHOR ernance has both a substitutive relationship as well as a
complementary relationship (mediated by ex-post rela-
Dr. Li Liu tional governance) with formal contracting, while ex-post
relational governance has a complementary relationship
UNIVERSITY with formal contracting. In addition, the results indicate
The University of Sydney, Australia that formal contracting has a direct effect on project per-
formance, while ex-post relational governance has a di-
PAPER TITLE rect effect on relationship performance.
“Differentiating the Role of Ex-ante and Ex-post Relation-
al Governance Mechanisms in Regulating Client-Contrac-
tor Relationships”

ABSTRACT
Poor project governance is the main cause of project
failures for complex projects. Historically, formal con-
tracting has been the mainstay of project governance for
outsourced projects. However, subsequent studies found
that reliance on formal contracting typically results in
adversarial relationships between clients and contrac-
tors in large construction projects, which exacerbates the
chances of project failure by thwarting exchange of in-
formation, hindering collaboration and increasing hostil-
ity between the parties. Moreover, due to high levels of
uncertainty and complexity in practice, it is often impos-
sible or excessively expensive to construct “complete”
contracts upfront, or the institutional structures needed
to enforce the contract do not exist. Consequently, rela-
tional governance mechanisms have been proposed as an
effective alternative in such situations. Subsequent litera-
ture has shifted to the effects of contractual and relational
governance mechanisms on the performance of exchange
relationships as well as the interactions between those
mechanisms. In particular, the relationship between con-
tractual and relational governance has been the focus of
a substantial body of literature, and the findings are con-
tradictory. Whilst some studies find the relationship to be

12
LTM AWARDS
The PICMET Leadership in Technology Management are qualified scientists and engineers. With its clearly
(LTM) Award recognizes and honors individuals who defined mission of application-oriented research and its
have provided leadership in managing technology by es- focus on key technologies of relevance to the future, the
tablishing a vision, providing a strategic direction, and Fraunhofer-Gesellschaft plays a prominent role in the
facilitating the implementation strategies for that vision. German and European innovation process.

Mr. Michael Joseph

PICMET ’14 AWARDEES Director of Mobile Money, Vodafone Group Services Lim-
ited, UK; and Fellow, the World Bank
Prof. Dr.-Ing. habil. Prof. e.h. mult. Dr. h. c. mult. Hans-
Joerg Bullinger Michael Joseph is employed by Vodafone Group Services
Senator of the Fraunhofer-Gesellschaft, Germany Limited as the director of Mobile
Money and is responsible for lead-
Dr. Hans-Joerg Bullinger was born in Stuttgart. He began ing the strategic growth and devel-
his career working as a manufacturer for the Daimler-Benz opment of the successful M-Pesa
company in Stuttgart, after which he obtained a degree proposition. Michael is also Voda-
at the University of Stuttgart, graduating with a master’s fone’s Strategic Advisor appointed
degree and Ph.D. in manufacturing. to the Boards of Vodacom Group
After two years of lecturing at the South Africa, Vodacom Tanzania,
University of Hagen, Dr. Bullinger Vodacom Mozambique and Safa-
was asked to become a full-time ricom Limited. He was appointed
lecturer at the University of Stutt- in March 2011 as the first World Bank Fellow to advise
gart. Besides his role as chairman governments, regulators and other institutions on Mobile
of the University, Dr. Bullinger was Money and other ICT initiatives. Previously, Michael
also the head of the Institute for was the CEO of Safaricom Limited, steering the company
Human Factors and Technology from a subscriber base of less than 20,000 to over 16.71
Management (IAT) and the Fraun- million subscribers at his retirement in November 2010.
hofer-Institute for Industrial Engi- This phenomenal growth straddling nearly a decade was
neering (IAO). From October 2002 until October 2012, he motored by the launch of many innovative products and
was president of the Fraunhofer-Gesellschaft, Corporate services such as M-PESA. He has extensive international
Management and Research, and alternated afterwards to experience in company start-ups and the implementation
the Senate of Fraunhofer.

Dr. Bullinger received several honorary doctorates and

awards such as the Knight Commander´s Cross of the Or-
der of Merit of the Federal Republic of Germany from the
Federal President of Germany; he was awarded “Manager
of the Year” by the German manager magazine in 2009;
and he was honored with the Grashof Denkmunze by VDI
(The Association of German Engineers) in 2011. Dr. Bull-
inger received the Leonardo - European Corporate Learn-
ing Award in 2012.

Dr. Bullinger is a member of several councils such as the

Industry-Science Research Alliance of the Federal Minis-
try of Education and Research and the European Research
and Innovation Area Board (ERIAB) of the European
Commission. Dr. Bullinger is a Fellow of the UK´s Royal
Academy of Engineering.

At present, the Fraunhofer-Gesellschaft maintains more

than 80 research units in Germany, including 67 insti-
tutes and research units. The majority of the 23,000 staff

13
LTM AWARDS
and operation of large wireless and wire-line networks. Technological Innovation and was a strong advocate and
supporter of programs in entrepreneurship such as the
Professor Thomas L. Magnanti MIT 100K competition. He also headed one third of the
President, Singapore University of Technology and De- Sloan School of Management for several years.
sign (SUTD), Singapore; and Institute Professor and
former Dean of Engineering, Massachusetts Institute of He has served as president of three major professional so-
Technology (MIT), USA cieties and as editor of the journal Operations Research.
He has also served on a number of university, corporate
Thomas Magnanti is the founding President of the Singa- and government boards and councils.
pore University of Technology and
Design (SUTD), and Institute Pro- Professor Magnanti has received numerous educational
fessor and former Dean of Engineer- and research awards including four honorary degrees. He
ing at MIT. He has devoted much is a member of the U.S. National Academy of Engineering
of his professional career to educa- and the American Academy of Arts and Sciences. He has
tion that combines engineering and an undergraduate degree in Chemical Engineering from
management, and to teaching and Syracuse University, and masters’ degrees in Statistics
research in applied and theoretical and in Mathematics as well as a Ph.D. in Operations Re-
aspects of large-scale optimization. search, all from Stanford University.

Professor Magnanti has a long association with programs Mr. Takeshi Uchiyamada
in technology and in the management of technology. Chairman of the Board, Toyota Motor Corporation, Japan

At SUTD, he has led the development of a university Mr. Takeshi Uchiyamada graduated from Nagoya Uni-
whose mission is to advance knowledge and nurture tech- versity with a degree in applied physics in March 1969
nically grounded leaders and innovators to serve societal and joined Toyota Motor Corpora-
needs through a focus on design and an integrated multi- tion (TMC) in April the same year.
disciplinary curriculum and multi-disciplinary research.
In January 1994, Mr. Uchiyamada
At MIT he was the founding co-director of MIT’s Leaders became project general manager of
for Manufacturing and System Design and Management Vehicle Development Center 2. In
January 1996, he became chief en-
gineer of that center, which devel-
oped the Prius—the world’s first
mass-produced gasoline-electric
hybrid car.

After being named to the Board of Directors in June 1998,

Mr. Uchiyamada oversaw Vehicle Development Center
3. In June 2000, he became chief officer of Vehicle De-
velopment Center 2, and in June 2001, managing direc-
tor and chief officer of the Overseas Customer Service
Operations Center. Mr. Uchiyamada was made a senior
managing director and also appointed chief officer of the
Vehicle Engineering Group in June 2003. In June 2004, he
became a chief officer of the Production Control & Logis-
tics Group, and in June 2005, he became executive vice
president and member of the board. Mr. Uchiyamada was
appointed vice chairman of the board in June 2012. He
became chairman of the board in June 2013. He is also
vice chairman of Nippon Keidanren (Japan Business Fed-
Programs, and founding director of the Singapore-MIT Al- eration) since June 2013.
liance for Research and Technology (SMART). As Dean,
he was instrumental in creating the Deshpande Center for

14
15
GENERAL INFORMATION
CONFERENCE FOCUS technology programs
• Engineers and scientists moving from technical
Integration of services and infrastructure is a critical
specialty to management positions while maintaining
challenge both for developing countries in developing
their identity in technical fields
effectively, and for advanced countries in maintaining
sustainable growth.
PROGRAM
In the technology era, the vast majority of people The PICMET ’14 program consists of
are knowledge workers contributing to the society • Ph.D. Colloquium, “Getting Your PhD….and Beyond,”
by providing services. It is important to explore and Sunday, July 27, 13:00 - 17:00, Zuiun-1 Room (3rd Floor)
establish approaches to integrate services with the • Plenary sessions by global leaders from industrial
society’s infrastructure in technology, manufacturing, corporations, academic institutions and government
transportation, information, health, education, agencies in the Ootori Ballroom (3rd Floor).
government, energy and other sectors. • Three special meetings:
1. Panel of Reviewers Meeting for the reviewers of
It is the responsibility of the Technology Management papers for the PICMET ’14 Conference, Monday,
community to guide technologies effectively for the July 28, 12:00-14:00, Astral Room (19th Floor)
betterment of humankind. This is a big responsibility 2. Country Representatives Meeting for the current
for the leaders and emerging leaders in the Technology PICMET Country Representatives and those who
Management field, but it is critical that they accept the are interested in becoming Country Representa-
responsibility and meet the challenges head on. The tives, Wednesday, July 30, 12:00-14:00, Astral
focus of the PICMET ’14 Conference is on the integration Room (19th Floor)
of infrastructure and services. It is highlighted throughout 3. PICMET ’15 & ’16 Planning Session for everybody
the conference. who would like to discuss strategies for future
PICMET conferences, Thursday, July 31, 16:00-
WHO SHOULD ATTEND 17:30, Zuiun-1 (3rd Floor)
Following the PICMET tradition, this high-impact sym- • Research papers by cutting-edge researchers
posium will set the stage for innovation management • Applications papers by researchers and practitioners
for decades to come. The world’s leading experts from working on industry applications
academic institutions, industrial corporations and gov- • Panel discussions with interactions between panelists
ernment agencies will participate in the discussions. and the audience
PICMET ’14 is essential for: • Tutorials on select topics by authorities in the field

• Presidents and CEOs of technology-based corporations PUBLICATIONS

• Vice presidents of engineering, R&D and technology in There will be two publications at PICMET ’14:
industrial organizations
• The “Bulletin” containing the conference schedule
• R&D managers
and abstracts of each presentation
• Engineering, manufacturing, operations, quality and
• The “Proceedings” containing all of the papers on a
marketing managers in the technology-based organization
USB drive.
• Project and product managers
• Information systems managers in industrial and
The publications will be available to PICMET ’14 attend-
service organizations
ees at the registration desk.
• Technology management researchers
• Educators in engineering management, technology
management, manufacturing management, technology REGISTRATION POLICY
marketing, software management, information systems All PICMET attendees, including speakers and session
management, project management, and technology- chairs, must register and pay the registration fee to have
focused MBA programs access to sessions and other events. The registration fee al-
• Engineering and technology management program lows admittance to all technical session and social events.*
heads
• Students in engineering management, management of Name badges must be worn to all PICMET sessions, func-
technology and related programs tions and events. If you attend tours, site visits, or other
• Government officials responsible for technology policy events not covered by the registration fee, you will be re-
• Government officials responsible for science and quired to pay an additional fee.

16
GENERAL INFORMATION
*The one-day registration fee and the student registration • Introduce each speaker.
fee do not include the evening social events. The PhD • Coordinate the time allocated to each speaker so that
Colloquium and site visits are not included in the regis- each has about equal time, allowing about five minutes
tration fee. Tickets for these events may be purchased at for questions from the audience.
the registration desk. • Fill out the Session Summary Form and leave it on the
table in the room. The form will be given to the session
SESSION AND PAPER DESIGNATIONS chair by the PICMET volunteer at the beginning of the
session.
The sessions are identified by a four-digit code as follows:
SPEAKER GUIDELINES
First digit M: Monday
If you are presenting a paper, please follow the guide-
shows the day T: Tuesday
lines below:
W: Wednesday
• Introduce yourself to your session chair, and provide
H: Thursday
him/her with a brief background statement that he/she
can use in introducing you to the audience.
Second digit A: 08:30-10:00
• Divide the 90 minutes by the number of papers in your
shows the time B: 10:30-12:00
session so that every speaker in the session has ap-
C: 12:00-14:00
proximately the same length of time.
D: 14:00-15:30
• Allow about five minutes for questions from the audi-
E: 16:00-17:30
ence after your presentation.
Third and fourth 01: Ootori Ballroom-1
digits show the room 02: Ootori Ballroom-2 AUDIO/VISUAL EQUIPMENT
03: Ootori Ballroom-3 Each session is equipped with a computer, an LCD pro-
04: Zuiun-1 jector and screen. The Kujyaku-1 Room on the 4th Floor
05: Zuiun-2 is designated as the Author’s Room. If you need infor-
06: Toki mation about anything concerning the conference, volun-
07: Shirasagi-1 teers in the registration area will try to help you.
08: Shirasagi-2
09: Hibari-1 WIRELESS ACCESS
10: Hibari-2
Wi-Fi for Internet connections will be provided in the
11: Chidori
foyer of the Ootori Ballroom (3rd Floor).
12: Houmeiden
13: C’est La Vie
DRESS CODE
Presentations in each session are given consecutive num- Hot and humid weather is expected during PICMET ’14
bers following the session number. For example, paper in Kanazawa. Informal dress code (short-sleeve shirts
TD-05.2 is the second paper on Tuesday at 14:00 – 15:30 with or without a tie, light trousers or shorts for male par-
in Zuiun-2. ticipants, light shirt or blouse and skirt, shorts or pants for
female participants) is appropriate throughout the confer-
PRESENTATION GUIDELINES ence. The most formal event is the Awards Banquet on
Tuesday evening, July 29. “Business smart” dress code
SESSION GUIDELINES
with optional coat and tie is appropriate for the Banquet.
The sessions are 90 minutes long and include two, three,
or four papers. Depending on the number of papers in
the session, the time should be divided equally for each PICMET VOLUNTEERS
presentation, allowing about five minutes after each one PICMET Volunteers wearing white polo shirts with the
for questions. PICMET logo will assist the participants throughout the
conference. If you need help in locating the room where
SESSION CHAIR GUIDELINES your session will be held or if there are equipment prob-
If you are chairing a session, please follow the guide- lems, for example, you can contact the PICMET Volun-
lines below: teers. If you need information about anything concerning
• Contact the speaker before your session starts. the conference, a volunteer in the registration area will
• Check the equipment in the room. If something does try to help you.
not work or if anything else is needed, contact the PIC-
MET volunteer responsible for your room.
17
 SHARE THE PICMET EXPERIENCE

THE PICMET EXPERIENCE

Joining the world’s leading technology management experts
from academic institutions, industrial corporations and government
agencies for discussions on cutting-edge topics.

18
KANAZAWA
The following information is from the City of Kanazawa web HISTORY
site: http://www.city.kanazawa.ishikawa.jp/index_e.html The name Kanazawa is derived from the following story:
A peasant named Imohori Togoro made his living digging
potatoes. He washed gold dust from the potatoes into a
KANAZAWA GUIDE well, now called Kinjo Reitaku, so the area was named
Kanazawa, meaning “marsh of gold.”
ABOUT KANAZAWA
Kanazawa, the biggest city in the Hokuriku region, has a
population of over 450,000 and is a castle town that was
ruled over by the Maeda family for three centuries after
the first lord Toshiie Maeda entered Kanazawa Castle in
1583.

The development of its special products like rice, sake,

sweets, etc., was due to its temperate and rainy climate
with heavy snow in winter.

The city is surrounded by the Japan Alps, Hakusan Na-

tional Park and Noto Peninsula National Park. Two rivers
run through the city; the Sai is said to be a lively mas-
culine river and the Asano to be a sweet, feminine river.
Such a natural background of great beauty gives the city
a relaxed feeling.

Since the Kaga Clan invited many artists and craftsmen About 500 years ago, the Ikko sect of Buddhism set up
to this area, it achieved a high level of craftsmanship that a religious government with its center at the Kanazawa
continues to flourish to this day. Among the specialty Gobo temple, which later became the site of Kanazawa
items of this region are colorful Kutani pottery, earthy Castle. The temple was destroyed by an army led by Oda
Ohi pottery, elegant Kanazawa lacquerware, glittering Nobunaga in 1580. Maeda Toshiie, one of his retainers,
Kanazawa gold leaf, unique-to-Kanazawa Paulownia entered into Kanazawa in 1583, built a castle in its stead
Craft, hand-painted Kaga-yuzen silk, Kaga zogan (metal and ruled the district as the lord possessing the largest
inlay), Kaga embroidery, Kaga fishing flies, Mizuhiki, and fief in Japan. He is known for producing a million koku of
Kanazawa Buddhist altars. rice annually (one koku equals five bushels). The Maeda
lords especially fostered arts and crafts, and Kanazawa
The buildings that gave birth to these traditions stand became a cultural center like Tokyo (then known as Edo)
tranquilly and blend in with the modern atmosphere in and Kyoto.
Kanazawa to create a charming ancient castle town.
After the Meiji Restoration in 1868, Kanazawa became the
capital of Ishikawa Prefecture and has flourished as the
hub of political, economic, educational, and cultural ac-
tivities in the Hokuriku District.

CLIMATE
The average high temperature in July is about 29°C (84°F)
in July; the average low temperature is 18°C (64°F). Aver-
age humidity in July is 73 percent.

LOCATION
Kanazawa is the prefectural capital of Ishikawa Prefecture
and is located in the central part of the mainland of Japan.
The southeast of the city area faces the mountains and
the northwest area faces the Sea of Japan. The city area is
located between the Saigawa River and the Asano River.

19
KANAZAWA
POPULATION KENROKUEN GARDEN
Kanazawa has a population of 458,000 as of January 2010. Kenrokuen Garden is one of the three most beautiful Japa-
nese landscape gardens in Japan and was awarded three
SIGHTSEEING stars by the Michelin Guide, the world-famous tourism
guidebook, in 2009. This garden has been maintained
Below are just a few of the many things to see and expe- since 1676, and it was the garden of the secondary res-
rience in and around Kanazawa. For additional ideas, idence of the feudal lord of that time. The name “Ken-
please visit the “Tours” section of this Bulletin or talk to roku” reflects the “roku” (six) aspects of a garden in the
the JTB (Japan Travel Bureau) representative at the con- classic sense: spaciousness, seclusion, artificiality, antiq-
ference site. uity, abundant water, and broad views.

The following is from the Kanazawa Convention Bureau 21ST CENTURY MUSEUM OF CONTEMPORARY ART
web site: http://www.kanazawa-cb.com/index_e.html This is a monument to modern art in a city dedicated to
historical art. Circular in form, with a diameter of 112.5
meters, the building has no front or back, leaving it free
to be explored from all directions. This building was de-
signed by the architectural group SANAA (Sejima and
Nishizawa and Associates), which was awarded the Pritz-
ker Prize, the highest of honors in architecture, in 2010.

TRADITIONAL PERFORMING ARTS

NAGAUTA (GEISHA DANCE)

Nagauta is a kind of traditional Japanese music which ac-
companies the Kabuki theater. The Shamisen, a lute with
three strings, is indispensable for Nagauta. A Shamisen
player sings sitting on the floor. Beside them, geishas in
beautiful dresses (Kimono) dance brilliantly.

HIGASHI CHAYA DISTRICT

Kanazawa has three tea houses districts: Higashi (east),
Nishi (west) and Kazue-machi. Higashi Chaya District is
the largest and still preserves an aspect of the Kanazawa
of feudal times, expressing the picturesque atmosphere
of the wooden lattice fronts of old geisha houses. In the
evening, you may have a chance to hear the sound of the
“shamisen” (three-stringed Japanese banjo) from lighted
houses.

KANAZAWA CASTLE PARK AND ISHIKAWA-MON

GATE
Kanazawa Castle has been the residential castle of the
Maeda family since 1583. All of the castle walls, except
for Ishikawa-mon Gate, were destroyed by fire in 1881,
but they were restored to their original form and made NOH DRAMA
into a castle park in 2001. Ishikawa-mon Gate has been Noh Drama is the classical Japanese dance theatre that
designated an Important National Cultural Property by has been performed since the 14th century. Many charac-
the government. ters are masked, with men playing male and female roles.

20
KANAZAWA
“SHISHIMAI” LION DANCE SHAMISEN PLAYING
Developed over time, the Chinese Lion Dance, the Kaga The Shamisen is an indispensable instrument in the Gei-
Shishimai, has been adapted to the culture of the Kaga sha district. You are offered a chance to play this three-
region (present day Ishikawa). A huge, elegantly hand- stringed instrument in a time-honored shop. Green tea
carved cedar lion mask is brought to life by a man, while and dry confectionary will be provided after playing.
behind him the rest of his troupe, hiding under the lion’s
cloth hide, animate its body. Dancing and diving, leap- GOLD LEAF APPLICATION
ing and prancing, the dancers create an energetic, vibrant, Gold leaf, or kinpaku, is micro-thin wafers (less than
mythical beast. 1/10,000th of a mm thick) of gold, which is an essential
element in the production of a variety of gifts ranging
“TAIKO” DRUM PERFORMANCE from dishes to vases and bowls. Using this material, you
Taiko is the traditional Japanese drum performance for can try making your own chopsticks.
festival and ceremony. “Gojinjo Taiko” is a distinctive
style of Taiko performance developed in Noto Peninsula, MAKING JAPANESE GREEN TEA
located in the north of Ishikawa Prefecture. Its unique In a traditional tea-ceremony room, you can make Japa-
costume and strong sound are derived from their ances- nese green tea on your own. Stirring your tea quietly
tors who protected themselves from the enemy by playing makes your mind calm. Japanese confectionary, colorful
Taiko, as they had no weapons. sweet cakes, will be provided with it.

CITY OF CRAFTS MAKI-E DECORATION ON LACQUERWARE

Lacquerware is a traditional and high-quality product
made in Japan. Kanazawa Lacquerware is fostered in
Kanazawa has a wide variety of traditional crafts includ-
the Kaga (ancient Kanazawa) region and is known for
ing Kanazawa gold leaf, Kaga Yuzen dyed silk, Kutani
its unique design. The surface of lacquerware is decorat-
ceramics and Kanazawa lacquerware. In addition, new
ed by sprinkling gold powder. This technique is called
creative activities such as glass art have been promoted.
“Maki-e.”
The city of Kanazawa was registered as a City of Crafts of
UNESCO’s Creative Cities Network in June 2009.

KAGA YUZEN SILK (KIMONO) DYEING

Visitors to the Nagamachi Yuzen-Dyeing House have the
opportunity to see displays of various silk products pro-
duced in Kanazawa as well as to observe the traditional
dyeing process that is used in the making of the famous
Kaga Yuzen silk. You can also try dyeing colorful Kimono
cloth.

MAKING WAGASHI-JAPANESE SWEETS

Wagashi, Japanese sweets, made in Kanazawa are some
of the most renowned in Japan. A workshop provides the
opportunity for anyone to try creating their own wagashi
in a casual atmosphere.

21
OPTIONAL TOURS
Plenty of optional tours will be available before, during REGISTRATION https://amarys-jtb.jp/
and after PICMET ’14. They are offered by JTB (Japan picmetcentral/
Travel Bureau). There will be a JTB representative at the
conference site, ANA Crowne Plaza Hotel, during the Minimum 6 people required; maximum 40 people
conference.
This pre-conference tour will take you from Tokyo to
beautiful Hokkaido, and from there to Kanazawa before
The following tours have been selected as a sample of
PICMET ’14 starts. You will visit the following sites.
tours that may be of particular interest to PICMET par-
ticipants. Tour details and registration forms are available
Hitsujigaoka Observation Hill
at the URL given under each tour. Reservations must be
This hill is located in Sapporo, the biggest city and the
made directly with JTB. Please note that JTB offers many
Prefectural city in Hokkaido. You can see the pastoral
more tours and travel options. Please visit www.picmet.
field from top of the hill.
org (click on “Optional Tours”) for a list of JTB offices and
contact information in Japan and around the world.
Shiroi Koibito Park
Shiroi Koibito is the name of the famous souvenir cook-
The contact information for JTB Kanazawa office ies. In this park, you join the factory tour.
is below:
Furano and Biei Areas
The beautiful scenery area in Hokkaido. You can see
JTB Central Japan Corp., Kanazawa-office the seasonal flowers and plants.
“PICMET ’14 DESK”
30 Shimotsutsumi-cho, Kanazawa-shi, Ishikawa,Japan Otaru Area
FAX: +81-76-262-6156 Beautiful canal and classical building and shopping
area.
Contact person: Ms. Takeuchi, [email protected]
Nikka Whisky Yoichi Plant
The major whisky plant in Japan, you will see the whis-
PRE-CONFERENCE ky-making process and enjoy a meal.

The Old Aoyama Villa

HOKKAIDO THREE-DAY TOUR FROM TOKYO The historical Mansion in Hokkaido, you will see the
gorgeous Japanese-style building.
DATE: July 24
Notes:
TIME: Starts at the airline check-in 1. The itinerary is subject to change due to possible
counter (SKY 871) Narita Airport traffic complications.
at 8:00 a.m. on Thursday, July 24. 2. The tour is canceled if less than 6 participants sign
Ends at the Kanazawa Station up for it. In that case, JTB will notify the partici-
across from the ANA Crowne pants who have signed up.
Plaza Hotel in Kanazawa on 3. If the number of participants reaches 40, no new par-
Saturday, July 26 ticipants will be accepted.
COST: ¥190,000 (about $1,900) per
person. The price includes
transportation, English speaking
guide, entrance fees, two nights at
the Keio Plaza Hotel in Sapporo,
breakfast on Friday and Saturday,
and lunch on all three days.
DESCRIPTION: https://amarys-jtb.jp/
NOZData/Img/FileUp/
Honban/Upload/4351/amarys_
Hokkaidotour.pdf

22
OPTIONAL TOURS
DURING THE CONFERENCE atmosphere with its remaining samurai residences,
earthen walls, private entrance gates, narrow lanes and
water canals. One of the main attractions of the district
KANAZAWA HALF-DAY SIGHTSEEING TOUR is the centrally located Nomura-ke, a restored samurai
residence displaying the lifestyle and artifacts of the
era when samurai were prosperous.
DATE: July 27 and July 28
TIME: 13:00—16:30 (starts and end at Tentokuin Temple
ANA Crowne Plaza Hotel) Tentokuin Temple was erected in 1623 during the Kaga
Region Reign by Maeda Toshitsune, the third Lord of
COST: ¥8,000 (about $80) per person.
the Maeda family, who had this temple built after his
The price includes transportation,
English guide, and entrance fees.
REGISTRATION: https://amarys-jtb.jp/
picmetKanazawatour/

Kanazawa, the capital city of Ishikawa Prefecture lo-

cated in the central part of the mainland of Japan, is a
leading tourist city attracting about seven million visi-
tors every year. This half-day tour will take you to three
historical sites.

Temple (Ninja Temple)

While not actually associated with ninjas, the temple
earned its nickname, Ninja Temple, because of its many
deceptive defenses. Built in 1643, the temple looks like
wife Tamahime’s untimely death. Her marriage was
promised at the age of just three, and she died at the
age of 24, leaving behind three sons and five daughters.
In 1693 a gateway was built inside the grounds. Once
inside the garden, the gateway sits before the temple at
the center of the grounds. Inside the temple visitors can
view an ancient paper doll, which was a treasured toy
of Tamahime, and also enjoy a performance of Karakuri
dolls which tells the story of Tamahime.

a simple building with two floors from the outside. But

once you enter the temple, you will discover that it
has four floors, seven tiers, and a very complex archi-
tecture with 23 chambers and 29 staircases aimed to
guard against intruders or attack. There are a total of 29
different contrivances to fool the enemy such as hid-
den chambers and stairs, completely unexpected and
reversible trap-like doors and floor, and escape pits.

Nagamachi Samurai Houses

Nagamachi is the samurai district located at the foot of
the former Kanazawa Castle, where samurai and their
families used to reside. The area preserves a historic

23
OPTIONAL TOURS
DURING AND POST-CONFERENCE The town village still stands on the east side of the
Miyagawa River flowing through Takayama, and in
the middle of it is Sanmachi, where Edo period (1603-
HIDA-TAKAYAMA AND SHIRAKAWA-GO 1868) houses remain. The rich atmosphere of Takayama
FULL-DAY TOUR FROM KANAZAWA castle town still lingers, and you can see sake brewer-
ies and merchants’ houses with latticed bay windows
standing in a row. This district was designated as an
DATE: July 27 and August 1 area of important traditional buildings by the Japanese
Government.
TIME: Starts and ends at ANA Crowne
Plaza Hotel
Shirakawa-go
COST: ¥13,000 (about $130) per person. Shirakawa-go, situated at the foot of Mt. Haku-san in
The price includes transportation, northwestern Gifu Prefecture, is a quiet mountain vil-
English guide, entrance fees, and lage with rice fields and a river running through it. The
a buffet-style lunch at a hotel in village, which has 114 thatched roof buildings, was reg-
Takayama. istered as a UNESCO World Heritage Site in 1995 and
REGISTRATION: https://amarys-jtb.jp/picmethida/ is famous for its traditional gassho-zukuri farmhouses,
some of which are more than 250 years old. Gassho-
Hida-Takayama zukuri means “con-
A short distance from Kanazawa, Hida-Takayama is structed like hands
located in Gifu Prefecture, almost at the center of the in prayer,” as the
Japanese archipelago, where narrow valleys stretch be- farmhouses’ steep
tween countless steep mountains dotted with villages. thatched roofs re-
One of the widest basins here is the Takayama Basin. semble the hands
A peculiarity of the climate is the vast difference in of Buddhist monks
temperature between night and day during the winter. pressed together in
With a heavy snowfall, the winter is extremely cold, prayer. The archi-
and temperatures have been known to reach 15 degrees tectural style devel-
below freezing. On summer days, the dazzling sunlight
is often potent, but because the humidity is low, you

oped over many

generations and
is designed to
withstand the
large amount of
heavy snow that
falls in the region during winter.

Near the village, the Gassho-zukuri Minka-en outdoor

museum is made up of 27 thatched roof houses that
have been relocated from various areas in Shirakawa-
go. A temple, a coalhouse, and a horse paddock have
been built, preserving the old scenery. There are live
performances of traditional industrial arts like dyeing
can savor a sense of refreshment, and nights are cool. and weaving, and visitors can even try making these
There are beautiful views of nature everywhere, with crafts themselves.
mountains in the 3,000-meter class.

24
OPTIONAL TOURS
POST-CONFERENCE Nara Nagomikan
Located at a 15-minute walk from Todaiji Temple, Nara
Nagomikan was built in the traditional Japanese style.
NARA-KYOTO TWO-DAY TOUR FROM You can buy souvenirs and enjoy lunch there. (Lunch
KANAZAWA TO TOKYO is on your own.)

Nijo Castle in Kyoto

DATE: August 1 The Tokugawa shougun’s Kyoto home stands in stark
contrast to most of Japan’s other remaining castles,
TIME: Starts at 6:50 a.m. on Friday,
which were constructed purely for defense. Ironically, it
August 1, at the ANA Crowne
was from Nijo Castle that Emperor Meiji issued his 1868
Plaza Hotel in Kanazawa; ends
decree abolishing the shogunate form of government.
at 7:36 p.m. on Saturday, August
2, at Shinagawa Station near
Shinagawa Prince Hotel in Tokyo.
COST: ¥110,000 (about $1,110) per
person. The price includes
transportation, English speaking
guide, entrance fees, one night
at the Kokusai Hotel in Kyoto,
breakfast on Saturday, and lunch
on both days.
DESCRIPTION: https://amarys-jtb.jp/
NOZData/Img/FileUp/
Honban/Upload/4349/amarys_
Narakyototour.pdf
REGISTRATION: https://amarys-jtb.jp/
picmetKyotoNara/ Kinkakuji Temple in Kyoto
Officially named Rokuon-ji, it is designated as a Nation-
Minimum 6 people required; maximum 40 people al Special Historic Site and a National Special Land-
scape as one of 17 locations comprising the Historic
This is an ideal tour at the end of the PICMET ’14 Con- Monuments of Ancient Kyoto World Heritage Site. It is
ference. It shows you the beauty of Nara and Kyoto and also one of the most popular buildings in Japan, attract-
takes you to the following sites. ing a large number of visitors annually.

Todaiji Temple/Nara Park Kiyomizudera Temple in Kyoto

Buddhist temple complex located in the city of Nara. Officially, Otowa-san Kiyomizu-dera is an indepen-
Its Great Buddha Hall houses the world’s largest bronze dent Buddhist temple in eastern Kyoto, and part of the
statue of the Buddha Vairocana, known in Japanese as Historic Monuments of Ancient Kyoto UNESCO World
Daibutsu. The temple also serves as the Japanese head- Heritage site. The main hall has a large veranda, sup-
quarters of the Kegon school of Buddhism, and is listed ported by tall pillars, that juts out over the hillside
as a UNESCO World Heritage Site, together with seven and offers impressive views of the city. Large veran-
other temples and shrines in the city of Nara, as part of das and main halls were constructed at many popu-
“Historic Monuments of Ancient Nara.” lar sites during the Edo period to accommodate large
numbers of pilgrims.
KasugaTaisha Shrine in Nara
Established in 768 AD and rebuilt several times over Notes:
the centuries, it is the shrine of the Fujiwara family. 1. The itinerary is subject to change due to possible
The interior is famous for its many bronze lanterns, as traffic complications.
well as the many stone lanterns that lead up the shrine. 2. The tour is canceled if less than 6 participants sign
Kasuga Shrine, and the Kasugayama Primeval Forest up for it. In that case, JTB will notify the partici-
near it, are registered as a UNESCO World Heritage Site pants who have signed up.
as part of the “Historic Monuments of Ancient Nara.” 3. If the number of participants reaches 40, no new par-
ticipants will be accepted.

25
OPTIONAL TOURS
ANY TIME ANY TIME

DYNAMIC TOKYO – ONE-DAY TOUR IN MT. FUJI AND HAKONE ONE-DAY TOUR
TOKYO FROM TOKYO

DATE: Any day (subject to availability) DATE: Any day (subject to availability)
TIME: 09:00 – 17:10, Starts at TIME: 09:00 – 20:30, Starts at
Hamamatsucho Bus Terminal, Hamamatsucho Bus Terminal,
ends at Tokyo station ends at Ginza
COST: ¥12,000 (about $120) per COST: ¥13,000 (about $130) per person.
person. The price includes The price includes a Japanese
English-speaking guide, lunch, style lunch, and unlimited Wi-Fi
admissions and transportation. on the bus tour.
REGISTRATION: http://www.japanican.com/en/ DESCRIPTION &
tour/detail/A100_/?aff=GMT REGISTRATION: http://www.japanican.com/en/
tour/detail/F880_/
Enjoy a panoramic view of the city from Tokyo Tower
before participating in a traditional Japanese tea cere- This one-day guided tour
mony at Happoen Japanese gardens. Savor lunch at the takes you to majestic Mt.
beautiful former manor, Fuji and Hakone. It in-
the Chinzanso restaurant, cludes a stop at the Fuji
and then take a stroll along Visitor Center, a trip up
the moat surrounding the to Mt. Fuji’s 5th station at
Imperial Palace Plaza.

Board a cruise at Hinode

Pier for a 40-minute trip an elevation of 2,300
up the Sumida River to meters, a cruise on
Asakusa. pristine Lake Ashi,
and a ride on the
Browse the many colorful Komagatake Rope-
stores lining the Nakamise way, which boasts
walkway leading up to great views of the
Sensoji Temple, Tokyo’s surrounding Hakone
oldest and most famous National Park.
Buddhist temple, before
passing through Ginza, Japan’s world-renowned shop- The tour includes transportation to/from Mt. Fuji and
ping and entertainment district. Hakone by chartered bus and lunch. However, there are
a variety of transportation
and meal options avail-
able, including return by
Shinkansen (a more ex-
pensive choice).

26
OPTIONAL TOURS
ANY TIME ANY TIME

NIKKO WORLD HERITAGE ONE-DAY TOUR TOKYO SKYTREE OBSERVATION DECK &
FROM TOKYO ASAKUSA – HALF-DAY TOUR IN TOKYO

DATE: July 23, 25; August 1, 3, 4, 6, 8 DATE: Any day (subject to availability)
(subject to availability) TIME: 13:40 – 19:30, Starts at
TIME: 09:00 – 20:00, Starts at Hamamatsucho Bus Terminal,
Hamamatsucho Bus Terminal, ends at Tokyo Station
ends at Ginza (Sukibayashi COST: ¥6,500 (about $65) per person.
intersection) The price includes English-
COST: ¥14,000 (about $140) per person. speaking guide, admission fees
The price includes lunch, and and transportation.
unlimited Wi-Fi on the bus tour. DESCRIPTION &
DESCRIPTION & REGISTRATION: http://www.japanican.com/en/
REGISTRATION: http://www.japanican.com/en/ tour/detail/A050_/?typecd=TOU&
tour/detail/F300/?typecd=TOU&d deptcd=TYO&destcd=M03&pn=1
eptcd=TYO&destcd=M06&pn=1& &cpn=0
cpn=0

This one-day guided tour from Tokyo takes you to some

of Nikko’s most popular sightseeing spots such as the
World Heritage-registered Tosho-gu Shrine and beauti-
ful Kirifuri Falls.

The tour also visits

Nikko Tamozawa
Imperial Villa, an
important national
cultural property,
which boasts its
beautiful structure.

This is a half-day, afternoon Tokyo tour that includes a

visit to the observatory of Tokyo Skytree, a new Tokyo
landmark, and sightseeing in Asakusa.

27
OPTIONAL TOURS
ANY TIME

SUNRISE EXPRESS KYOTO TOUR – ONE-DAY

KYOTO TOUR FROM TOKYO (STANDARD
CLASS)

DATE: Any day (subject to availability)

TIME: 9:00 – 22:00, Starts at
Hamamatsucho Bus Terminal,
ends at Tokyo Station
COST: ¥39,900 (about $399) per person.
The price includes English
guide, lunch, admission fees and
transportation.
REGISTRATION: http://www.japanican.com/en/
tour/detail/QT1A/?typecd=TOU&
deptcd=TYO&destcd=M19&pn=1
&cpn=0

Ride the Shinkan-

sen, Japan’s famous
bullet train, to Kyo-
to to experience its
1,200 years of rich
history.

Have lunch after

arriving, and then
spend the afternoon

visiting some of
the ancient capi-
tal’s most famous
places including
Sanjusangen-do
Temple, Heian
Jingu Shrine, and
Kiyomizu-dera
Temple. Return to Tokyo by bullet train in the evening.

Recommended for those who cannot miss Kyoto but

who have no time to spare.

28
SOCIAL EVENTS
RECEPTION/BUFFET
DATE: SUNDAY, JULY 27
TIME: 19:00—22:00
LOCATION: OOTORI BALLROOM
(3RD FLOOR OF THE HOTEL)
DRESS: INFORMAL

Meet other conference attendees, renew old acquain-

tances, and begin new friendships and collaborations
at this opening reception/buffet in the Ootori Ballroom
on the 3rd floor of the hotel. Included in the regular
registration fee.*

AWARDS BANQUET
DATE: TUESDAY, JULY 29
CASH BAR: 18:30—19:00
IN THE BALLROOM FOYER
BANQUET: 19:00—22:00
LOCATION: OOTORI BALLROOM
DRESS: BUSINESS ATTIRE

This is the premier social event of the conference. The

PICMET ’14 Leadership in Technology Management,
Outstanding Student Paper, and PICMET Fellow awards
will be presented at the banquet. Included in the registra-
tion fee.*
“DINNER IN JAPAN”
*The one-day registration fee and the student fee do
DATE: MONDAY, JULY 28 not include the Sunday, Monday, and Tuesday eve-
TIME: 19:00—21:30 ning social events. Tickets for these events may be
LOCATION: OOTORI BALLROOM purchased at the registration desk.
(3RD FLOOR OF THE HOTEL)
DRESS: INFORMAL

Enjoy a sumptuous Japanese and Western buffet in the

Ootori Ballroom on the 3rd floor of the hotel. Included in
the regular registration fee.*

29
SITE VISITS
Site visits to the following companies are offered during also manufactured the “K computer” at RIKEN institute,
PICMET ’14. Seating is limited, so sign up early. The reg- the supercomputer system ranked as the world’s fastest
istration fee is $50 for each site visit. computer in 2011. Fujitsu IT products are used in many
aspects of our life and business, such as mission-critical
The times below include travel time. A PICMET volun- systems to support the social infrastructure or business
teer will be in the hotel lobby to guide you to the bus. activities, research of new drug development and disaster
prevention.
NIKKO COMPANY

MONDAY, JULY 28, 13:15-17:00

In the more than 100 years since it was founded in 1908,

Nikko has been refining its technology and skills in order
to create more comfortable living for people throughout
the country and around the world. Based on this experi-
ence, Nikko will continue developing new technologies
to meet the further needs of the times. Nikko Company
operates three business divisions: the Tabletop Division,
the Housing & Environmental Equipment Division, and
the Functional Ceramics Product Division.

Fujitsu IT Products Limited has been working on the im-

provement of the entire process, not only the manufac-
turing process but also parts purchasing and logistics,
since its establishment. Fujitsu IT is sincerely looking
forward to the visit of those who are interested in Fujitsu
IT activities.

AWAZU PLANT OF KOMATSU LIMITED

PFU LIMITED AND FUJITSU IT PRODUCTS WEDNESDAY, JULY 30, 13:15-17:00

LIMITED
Komatsu Awazu Plant, one of the manufacturing opera-
tions of Komatsu Ltd., is located in Komatsu City where
TUESDAY, JULY 29, 13:15-17:00 Komatsu was founded. Komatsu City is a nature-rich city
located in Ishikawa Prefecture and is home not only to
PFU Limited, a subsidiary of Fujitsu, is a $1 billion global Awazu Plant but also to Komatsu-no-Mori, which in-
enterprise that designs, develops, manufactures, sells and cludes KOMATSU Way Global Institute, Techno Train-
maintains computer hardware, peripheral products, en- ing Center and Waku-waku Komatsu Kan (children’s
terprise software and systems. museum), as well as many of Komatsu’s partner compa-
nies, with Komatsu playing a significant role in the city’s
PFU Limited has been engaged in the document imaging development.
scanner business for over 20 years.
Awazu Plant commenced operations in 1938 as the sec-
Fujitsu IT Products Limited, headquartered in Kahoku, ond plant of Komatsu following Komatsu Plant (current-
Ishikawa, was established in 2002 as a main factory of Fu- ly, Komatsu-no-Mori). Starting from the production of
jitsu computer section. Fujitsu IT Products Limited main- tractors for agricultural use, the plant also manufactured
ly manufactures high-reliability and high-performance the first bulldozers in Japan.
computers and ships them all over the world. Fujitsu IT

30
SITE VISITS
Awazu Plant mainly manufactures small- to medium-
sized bulldozers (crawler dozers), hydraulic excavators
(crawler excavators), wheel loaders and a full line-up of
motor graders. In 2014, the assembly shops will be inte-
grated as a new shop that not only raises productivity but
also places a greater emphasis on the environment and
energy. Plans call for setting up two production lines for
crawler products and wheeled products, respectively, in
one building.

In addition to the above-mentioned production, Awazu

Plant is the hub for the development and production of
transmissions, which are a key component. All transmis-
sions equipped in Komatsu products are being produced
at this plant and supplied throughout the world.

This site visit includes a tour of the newly built assembly

line for wheel-type machines.

31
TECHNICAL PROGRAM
PROGRAM OVERVIEW slot. After that, there are up to 13 break-out sessions
throughout the day, Monday through Thursday.
The PICMET ’14 technical program consists of 131 ses-
sions including 5 plenaries, 3 special sessions, 3 tutorials,
In order to make the sessions easy to see, we have pre-
3 panel discussions, and 117 paper sessions.
pared the schedule listings in three different formats for
you.
The plenaries are scheduled from 08:30 to 10:00 every
morning, Monday, July 28, through Thursday, July 31;
First, you will find a pictorial display of the sessions for
and on Wednesday, July 30, from 14:00-15:30, in Ootori
each day. The four pages (one for each day) should help
Ballroom. They are described in the “Plenaries” section
you visualize what session is scheduled in what time slot
of this Bulletin.
and in which room each day.
The Tutorials are offered by experts in specific areas of
In the second set of schedules, the sessions are listed in
technology management. They are scheduled among the
chronological in order to give you a breakdown of the ses-
regular paper sessions.
sions by time of day.
THE PAPERS The third set contains the same in-
Research papers and applications- formation as the second set, but the
oriented papers are explicitly iden- sessions are ordered by room. This
tified in this conference. Separate set is intended to give you a good
evaluation criteria were used, and picture of all the tracks in which
different referees were selected for the sessions are scheduled. The ses-
each category to make sure that ap- sions in a track are kept in the same
propriate papers were included in room as much as possible. By look-
the conference for the “Research” ing at the sessions in each room, you
and “Application” categories. We should easily be able to select the
emphasized research methodol- tracks which you would like to fol-
ogy, the use of the research litera- low.
ture, the theory behind the paper,
the sample size, and the impact Finally, you will find a “Personal
on the research community for the Schedule” following the schedule
“Research Papers.” The important listings. It is a chart for you to make
evaluation criteria for “Industry your own schedule. Only the com-
Applications” were the usefulness mon events are marked up on the
of the application, the importance personal schedule. You can fill it out
of the case being discussed, the as a daily calendar for the sessions
generalizability of the concepts you would like to follow, events to
presented, and the impact of the attend, and people to meet with.
paper on the users of technology management. The “Re-
search Papers” included in PICMET ’14 are listed with an We hope these will help you to take full advantage of the
[R] in front of their titles on the following pages; and the richness of the technical program at PICMET ’14.
“Industry Applications” papers are shown with an [A] in
front of their titles. Roughly 68 percent are in the [R] cat-
egory, and the rest are in the [A] category.

The Research Papers and Industry Applications are

mixed in the sessions. This was done intentionally to as-
sure effective exchange of ideas among those presenting
research papers and those presenting applications-orient-
ed papers.

THE SCHEDULE
The plenary is the only session in the 08:30-10:00 time

32
 DAILY SCHEDULE MONDAY, JULY 28, 2014

01 02 03 04 05 06 07 08 09 10 11 12 13
Ootori 1 Ootori 2 Ootori 3 Zuiun 1 Zuiun 2 Chidori Shirasagi 1 Shirasagi 2 Hibari 1 Hibari 2 Toki Houmeiden C’est la Vie

MA
Plenary - 1
08:30-10:00

Technology Technology Strategic Technology

MB Innovation Intellectual Technology Knowledge Enterprise Productivity
Management Management in Management of Outsourcing-1 E-Business-1 Management in
10:30-12:00 Management-1 Property-1 Marketing-1 Management - 1 Management-1 Management-1
Framework-1 Biotechnology-1 Technology-1 Government-1

MC
Lunch Break
12:00-14:00

TUTORIAL Competitiveness
MD Innovation PANEL Intellectual Software Process Project/Program Manufacturing Technological Disruptive Technology Technology
14:00-15:30 The World of in Technology
Management-2 Meet the Editors Property-2 Management-1 Management-1 Management-1 Changes-1 Technologies-1 Diffusion-1 Adoption-1
Business Games Management-1

PANEL
Technology Managing
Technology Competitiveness Special Session Technology
ME Innovation Knowledge Intellectual Management Entrepreneurship / Emerging Technology in Decision Quality
Assessment and in Technology in Japanese Management in
16:00-17:30 Management-3 Management-2 Property-3 in the Service Intrapreneurship-1 Technologies-2 Knowledge- Making-1 Management-1
Evaluation-2 Management-2 language - 1 Transportation-1
Sector-1 Intensive
Industries

33
34
DAILY SCHEDULE TUESDAY, JULY 29, 2014

01 02 03 04 05 06 07 08 09 10 11 12 13
Ootori 1 Ootori 2 Ootori 3 Zuiun 1 Zuiun 2 Chidori Shirasagi 1 Shirasagi 2 Hibari 1 Hibari 2 Toki Houmeiden C’est la Vie

TA
Plenary - 2
08:30-10:00

Technology
Cultural Issues
TB Innovation New Product Intellectual Management Technology Entrepreneurship / Technology Technology Technology Enterprise Technology
in Technology Sustainability-1
10:30-12:00 Management-4 Development-1 Property-4 in the Service Transfer-1 Intrapreneurship-2 Acquisition-1 Roadmapping-1 Diffusion-2 Management-2 Adoption-2
Management-1
Sector-2

TC
Lunch Break
12:00-14:00

The Innovation
Database
Platform for Technology
Collaborations Management Science and
TD Innovation New Product Intellectual Technology Technology evidenced based Commercialization Management in Environmental Decision
14:00-15:30 for Technology of People and Technology
Management-5 Development-2 Property-5 Forecasting-1 Marketing-2 science, technol- of Technology-1 Semiconductor Issues-1 Making-2
Management-1 Organizations-1 Policy-1
ogy and innova- Industry-1
tion policy by
NISTEP, MEXT

Technology
Collaborations Management Strategic Management of Special Session Technology
TE Innovation New Product Intellectual Technology Project/Program Management Decision
for Technology of People and Management of Communication in Japanese Management
16:00-17:30 Management-6 Development-3 Property-6 Forecasting-2 Management-2 in the Energy Making-3
Management-2 Organizations-2 Technology-2 Technologies-1 language - 2 Education-1
Sector-1
 DAILY SCHEDULE WEDNESDAY, JULY 30, 2014

01 02 03 04 05 06 07 08 09 10 11 12
Ootori 1 Ootori 2 Ootori 3 Zuiun 1 Zuiun 2 Chidori Shirasagi 1 Shirasagi 2 Hibari 1 Hibari 2 Toki Houmeiden

WA
08:30-10:00 Plenary - 3

TUTORIAL
Technology Technology Technology
Technology Introduction to Collaborations Science and Management of
WB New Product Intellectual Management R&D Manufacturing Management Management
Management Open Source for Technology Technology Communication
10:30-12:00 Development-4 Property-7 in the Service Management-1 Management-2 in the Health in the Energy
Education-2 Technology Management-3 Policy-2 Technologies-2
Sector-3 Sector-1 Sector-2
Forecasting Tools

WC
Lunch Break
12:00-14:00

WD
14:00-15:30 Plenary - 4

Technology
Science and Collaborations Special Session Science and Competitiveness
WE Innovation New Product Intellectual Management Knowledge R&D Decision
Technology for Technology in Japanese Technology in Technology
16:00-17:30 Management-7 Development-5 Property-8 in the Service Management-3 Management-2 Making-4
Communication-1 Management-4 language - 3 Policy-3 Management-3
Sector-4

35
36
DAILY SCHEDULE THURSDAY, JULY 31, 2014

01 02 03 04 05 06 07 08 09 10 11
Ootori 1 Ootori 2 Ootori 3 Zuiun 1 Zuiun 2 Chidori Shirasagi 1 Shirasagi 2 Hibari 1 Hibari 2 Toki

HA
Plenary - 5
08:30-10:00

Daikin Technology
Science and Industries - Next
HB Innovation New Product Intellectual Technology Project/Program Environmental Information Management
Technology Generation’s
10:30-12:00 Management-8 Development-6 Property-9 Adoption-3 Management-3 Issues-2 Management-1 in the Health
Communication-2 Innovation
Management Sector-2

HC
Lunch Break
12:00-14:00

Technology
Strategic Science and Collaborations Management of Technology
HD Innovation Entrepreneurship / Management Project/Program Environmental R&D
14:00-15:30 Management of Technology for Technology Communication Management
Management-9 Intrapreneurship-3 in the Service Management-4 Issues-3 Management-3
Technology-3 Communication-3 Management-5 Technologies-3 Education-3
Sector-5

Technology
HE Innovation Management Enterprise PICMET 2015 Technology
16:00-17:30 Management-10 in the Health Management-3 Planning Session Transfer-2
Sector-3
SCHEDULE OF SESSIONS
SCHEDULE OF SESSIONS BY DATE

MONDAY, JULY 28, 2014

Session Number Day Time Room Session Title
MA 00 Monday 08:30 - 10:00 Ootori PLENARY: “Plenary - 1”
MB 01 Monday 10:30 - 12:00 Ootori 1 “Innovation Management-1”
MB 02 Monday 10:30 - 12:00 Ootori 2 “Technology Management Framework-1”
MB 03 Monday 10:30 - 12:00 Ootori 3 “Intellectual Property-1”
MB 04 Monday 10:30 - 12:00 Zuiun 1 “Technology Management in Biotechnology-1”
MB 05 Monday 10:30 - 12:00 Zuiun 2 “Technology Marketing-1”
MB 06 Monday 10:30 - 12:00 Chidori “Knowledge Management-1”
MB 07 Monday 10:30 - 12:00 Shirasagi 1 “Strategic Management of Technology-1”
MB 08 Monday 10:30 - 12:00 Shirasagi 2 “Outsourcing-1”
MB 09 Monday 10:30 - 12:00 Hibari 1 “Enterprise Management-1”
MB 10 Monday 10:30 - 12:00 Hibari 2 “E-Business-1”
MB 11 Monday 10:30 - 12:00 Toki “Technology Management in Government-1”
MB 12 Monday 10:30 - 12:00 Houmeiden “Productivity Management-1”
MD 01 Monday 14:00 - 15:30 Ootori 1 “Innovation Management-2”
MD 02 Monday 14:00 - 15:30 Ootori 2 PANEL: “Meet the Editors”
MD 03 Monday 14:00 - 15:30 Ootori 3 “Intellectual Property-2”
MD 04 Monday 14:00 - 15:30 Zuiun 1 “Software Process Management-1”
MD 05 Monday 14:00 - 15:30 Zuiun 2 “Project/Program Management-1”
MD 06 Monday 14:00 - 15:30 Chidori TUTORIAL: “The World of Business Games”
MD 07 Monday 14:00 - 15:30 Shirasagi 1 “Manufacturing Management-1”
MD 08 Monday 14:00 - 15:30 Shirasagi 2 “Competitiveness in Technology Management-1”
MD 09 Monday 14:00 - 15:30 Hibari 1 “Technological Changes-1”
MD 10 Monday 14:00 - 15:30 Hibari 2 “Disruptive Technologies-1”
MD 11 Monday 14:00 - 15:30 Toki “Technology Diffusion-1”
MD 12 Monday 14:00 - 15:30 Houmeiden “Technology Adoption-1”
ME 01 Monday 16:00 - 17:30 Ootori 1 “Innovation Management-3”
ME 02 Monday 16:00 - 17:30 Ootori 2 “Knowledge Management-2”
ME 03 Monday 16:00 - 17:30 Ootori 3 “Intellectual Property-3”
ME 04 Monday 16:00 - 17:30 Zuiun 1 “Technology Management in the Service Sector-1”
ME 05 Monday 16:00 - 17:30 Zuiun 2 “Technology Assessment and Evaluation-2”
ME 06 Monday 16:00 - 17:30 Chidori “Entrepreneurship / Intrapreneurship-1”
ME 07 Monday 16:00 - 17:30 Shirasagi 1 “Emerging Technologies-2”

37
SCHEDULE OF SESSIONS
ME 08 Monday 16:00 - 17:30 Shirasagi 2 “Competitiveness in Technology Management-2”
ME 09 Monday 16:00 - 17:30 Hibari 1 PANEL: “Managing Technology in Knowledge-
Intensive Industries”
ME 10 Monday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 1”
ME 11 Monday 16:00 - 17:30 Toki “Technology Management in Transportation-1”
ME 12 Monday 16:00 - 17:30 Houmeiden “Decision Making-1”
ME 13 Monday 16:30 - 17:00 C’est la Vie “Quality Management-1”

TUESDAY, JULY 29, 2014

TA 00 Tuesday 08:30 - 10:00 Ootori PLENARY: “Plenary - 2”
TB 01 Tuesday 10:30 - 12:00 Ootori 1 “Innovation Management-4”
TB 02 Tuesday 10:30 - 12:00 Ootori 2 “New Product Development-1”
TB 03 Tuesday 10:30 - 12:00 Ootori 3 “Intellectual Property-4”
TB 04 Tuesday 10:30 - 12:00 Zuiun 1 “Technology Management in the Service Sector-2”
TB 05 Tuesday 10:30 - 12:00 Zuiun 2 “Technology Transfer-1”
TB 06 Tuesday 10:30 - 12:00 Chidori “Entrepreneurship / Intrapreneurship-2”
TB 07 Tuesday 10:30 - 12:00 Shirasagi 1 “Cultural Issues in Technology Management-1”
TB 08 Tuesday 10:30 - 12:00 Shirasagi 2 “Sustainability-1”
TB 09 Tuesday 10:30 - 12:00 Hibari 1 “Technology Acquisition-1”
TB 10 Tuesday 10:30 - 12:00 Hibari 2 “Technology Roadmapping-1”
TB 11 Tuesday 10:30 - 12:00 Toki “Technology Diffusion-2”
TB 12 Tuesday 10:30 - 12:00 Houmeiden “Enterprise Management-2”
TB 13 Tuesday 10:30 - 12:00 C’est la Vie “Technology Adoption-2”
TD 01 Tuesday 14:00 - 15:30 Ootori 1 “Innovation Management-5”
TD 02 Tuesday 14:00 - 15:30 Ootori 2 “New Product Development-2”
TD 03 Tuesday 14:00 - 15:30 Ootori 3 “Intellectual Property-5”
TD 04 Tuesday 14:00 - 15:30 Zuiun 1 “Collaborations for Technology Management-1”
TD 05 Tuesday 14:00 - 15:30 Zuiun 2 “Technology Forecasting-1”
TD 06 Tuesday 14:00 - 15:30 Chidori “Management of People and Organizations-1”
TD 07 Tuesday 14:00 - 15:30 Shirasagi 1 “Technology Marketing-2”
TD 08 Tuesday 14:00 - 15:30 Shirasagi 2 “The Innovation Database Platform for evidenced
based science, technology and innovation policy by
NISTEP, MEXT”
TD 09 Tuesday 14:00 - 15:30 Hibari 1 “Commercialization of Technology-1”
TD 10 Tuesday 14:00 - 15:30 Hibari 2 “Technology Management in Semiconductor
Industry-1”
TD 11 Tuesday 14:00 - 15:30 Toki “Science and Technology Policy-1”
TD 12 Tuesday 14:00 - 15:30 Houmeiden “Environmental Issues-1”

38
SCHEDULE OF SESSIONS
TD 13 Tuesday 14:00 - 15:30 C’est la Vie “Decision Making-2”
TE 01 Tuesday 16:00 - 17:30 Ootori 1 “Innovation Management-6”
TE 02 Tuesday 16:00 - 17:30 Ootori 2 “New Product Development-3”
TE 03 Tuesday 16:00 - 17:30 Ootori 3 “Intellectual Property-6”
TE 04 Tuesday 16:00 - 17:30 Zuiun 1 “Collaborations for Technology Management-2”
TE 05 Tuesday 16:00 - 17:30 Zuiun 2 “Technology Forecasting-2”
TE 06 Tuesday 16:00 - 17:30 Chidori “Management of People and Organizations-2”
TE 07 Tuesday 16:00 - 17:30 Shirasagi 1 “Strategic Management of Technology-2”
TE 08 Tuesday 16:00 - 17:30 Shirasagi 2 “Project/Program Management-2”
TE 09 Tuesday 16:00 - 17:30 Hibari 1 “Management of Communication Technologies-1”
TE 10 Tuesday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 2”
TE 11 Tuesday 16:00 - 17:30 Toki “Technology Management Education-1”
TE 12 Tuesday 16:00 - 17:30 Houmeiden “Technology Management in the Energy Sector-1”
TE 13 Tuesday 16:00 - 17:30 C’est la Vie “Decision Making-3”

WEDNESDAY, JULY 30, 2014

WA 00 Wednesday 08:30 - 10:00 Ootori PLENARY: “Plenary - 3”
WB 01 Wednesday 10:30 - 12:00 Ootori 1 “Technology Management Education-2”
WB 02 Wednesday 10:30 - 12:00 Ootori 2 “New Product Development-4”
WB 03 Wednesday 10:30 - 12:00 Ootori 3 “Intellectual Property-7”
WB 04 Wednesday 10:30 - 12:00 Zuiun 1 “Technology Management in the Service Sector-3”
WB 05 Wednesday 10:30 - 12:00 Zuiun 2 TUTORIAL: “Introduction to Open Source Technology
Forecasting Tools”
WB 06 Wednesday 10:30 - 12:00 Chidori “Collaborations for Technology Management-3”
WB 07 Wednesday 10:30 - 12:00 Shirasagi 1 “R&D Management-1”
WB 08 Wednesday 10:30 - 12:00 Shirasagi 2 “Manufacturing Management-2”
WB 09 Wednesday 10:30 - 12:00 Hibari 1 “Science and Technology Policy-2”
WB 10 Wednesday 10:30 - 12:00 Hibari 2 “Technology Management in the Health Sector-1”
WB 11 Wednesday 10:30 - 12:00 Toki “Management of Communication Technologies-2”
WB 12 Wednesday 10:30 - 12:00 Houmeiden “Technology Management in the Energy Sector-2”
WD 00 Wednesday 14:00 - 15:30 Ootori PLENARY: “Plenary - 4”
WE 01 Wednesday 16:00 - 17:30 Ootori 1 “Innovation Management-7”
WE 02 Wednesday 16:00 - 17:30 Ootori 2 “New Product Development-5”
WE 03 Wednesday 16:00 - 17:30 Ootori 3 “Intellectual Property-8”
WE 04 Wednesday 16:00 - 17:30 Zuiun 1 “Technology Management in the Service Sector-4”
WE 05 Wednesday 16:00 - 17:30 Zuiun 2 “Knowledge Management-3”
WE 06 Wednesday 16:00 - 17:30 Chidori “Science and Technology Communication-1”
WE 07 Wednesday 16:00 - 17:30 Shirasagi 1 “R&D Management-2”

39
SCHEDULE OF SESSIONS
WE 08 Wednesday 16:00 - 17:30 Shirasagi 2 “Collaborations for Technology Management-4”
WE 09 Wednesday 16:00 - 17:30 Hibari 1 “Decision Making-4”
WE 10 Wednesday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 3”
WE 11 Wednesday 16:00 - 17:30 Toki “Science and Technology Policy-3”
WE 12 Wednesday 16:00 - 17:30 Houmeiden “Competitiveness in Technology Management-3”

THURSDAY, JULY 31, 2014

HA 00 Thursday 08:30 - 10:00 Ootori PLENARY: “Plenary - 5”
HB 01 Thursday 10:30 - 12:00 Ootori 1 “Innovation Management-8”
HB 02 Thursday 10:30 - 12:00 Ootori 2 “New Product Development-6”
HB 03 Thursday 10:30 - 12:00 Ootori 3 “Intellectual Property-9”
HB 04 Thursday 10:30 - 12:00 Zuiun 1 “Technology Adoption-3”
HB 05 Thursday 10:30 - 12:00 Zuiun 2 “Project/Program Management-3”
HB 06 Thursday 10:30 - 12:00 Chidori “Science and Technology Communication-2”
HB 07 Thursday 10:30 - 12:00 Shirasagi 1 “Environmental Issues-2”
HB 08 Thursday 10:30 - 12:00 Shirasagi 2 TUTORIAL: “Daikin Industries - Next Generation’s
Innovation Management”
HB 09 Thursday 10:30 - 12:00 Hibari 1 “Information Management-1”
HB 10 Thursday 10:30 - 12:00 Hibari 2 “Technology Management in the Health Sector-2”
HD 01 Thursday 14:00 - 15:30 Ootori 1 “Innovation Management-9”
HD 02 Thursday 14:00 - 15:30 Ootori 2 “Strategic Management of Technology-3”
HD 03 Thursday 14:00 - 15:30 Ootori 3 “Entrepreneurship / Intrapreneurship-3”
HD 04 Thursday 14:00 - 15:30 Zuiun 1 “Technology Management in the Service Sector-5”
HD 05 Thursday 14:00 - 15:30 Zuiun 2 “Project/Program Management-4”
HD 06 Thursday 14:00 - 15:30 Chidori “Science and Technology Communication-3”
HD 07 Thursday 14:00 - 15:30 Shirasagi 1 “ Environmental Issues-3”
HD 08 Thursday 14:00 - 15:30 Shirasagi 2 “Collaborations for Technology Management-5”
HD 09 Thursday 14:00 - 15:30 Hibari 1 “Management of Communication Technologies-3”
HD 10 Thursday 14:00 - 15:30 Hibari 2 “R&D Management-3”
HD 11 Thursday 14:00 - 15:30 Toki “Technology Management Education-3”
HE 01 Thursday 16:00 - 17:30 Ootori 1 “Innovation Management-10”
HE 02 Thursday 16:00 - 17:30 Ootori 2 “Technology Management in the Health Sector-3”
HE 03 Thursday 16:00 - 17:30 Ootori 3 “Enterprise Management-3”
HE 04 Thursday 16:00 - 17:30 Zuiun 1 PANEL: “PICMET 2015 Planning Session”
HE 05 Thursday 16:00 - 17:30 Zuiun 2 “Technology Transfer-2”

40
SCHEDULE OF SESSIONS
SCHEDULE OF SESSIONS BY ROOM

Session Number Day Time Room Session Title

MA 00 Monday 08:30 - 10:00 Ootori PLENARY: “Plenary - 1”
TA 00 Tuesday 08:30 - 10:00 Ootori PLENARY: “Plenary - 2”
WA 00 Wednesday 08:30 - 10:00 Ootori PLENARY: “Plenary - 3”
WD 00 Wednesday 14:00 - 15:30 Ootori PLENARY: “Plenary - 4”
HA 00 Thursday 08:30 - 10:00 Ootori PLENARY: “Plenary - 5”
MB 01 Monday 10:30 - 12:00 Ootori 1 “Innovation Management-1”
MD 01 Monday 14:00 - 15:30 Ootori 1 “Innovation Management-2”
ME 01 Monday 16:00 - 17:30 Ootori 1 “Innovation Management-3”
TB 01 Tuesday 10:30 - 12:00 Ootori 1 “Innovation Management-4”
TD 01 Tuesday 14:00 - 15:30 Ootori 1 “Innovation Management-5”
TE 01 Tuesday 16:00 - 17:30 Ootori 1 “Innovation Management-6”
WB 01 Wednesday 10:30 - 12:00 Ootori 1 “Technology Management Education-2”
WE 01 Wednesday 16:00 - 17:30 Ootori 1 “Innovation Management-7”
HB 01 Thursday 10:30 - 12:00 Ootori 1 “Innovation Management-8”
HD 01 Thursday 14:00 - 15:30 Ootori 1 “Innovation Management-9”
HE 01 Thursday 16:00 - 17:30 Ootori 1 “Innovation Management-10”
MB 02 Monday 10:30 - 12:00 Ootori 2 “Technology Management Framework-1”
MD 02 Monday 14:00 - 15:30 Ootori 2 PANEL: “Meet the Editors”
ME 02 Monday 16:00 - 17:30 Ootori 2 “Knowledge Management-2”
TB 02 Tuesday 10:30 - 12:00 Ootori 2 “New Product Development-1”
TD 02 Tuesday 14:00 - 15:30 Ootori 2 “New Product Development-2”
TE 02 Tuesday 16:00 - 17:30 Ootori 2 “New Product Development-3”
WB 02 Wednesday 10:30 - 12:00 Ootori 2 “New Product Development-4”
WE 02 Wednesday 16:00 - 17:30 Ootori 2 “New Product Development-5”
HB 02 Thursday 10:30 - 12:00 Ootori 2 “New Product Development-6”
HD 02 Thursday 14:00 - 15:30 Ootori 2 “Strategic Management of Technology-3”
HE 02 Thursday 16:00 - 17:30 Ootori 2 “Technology Management in the Health Sector-3”
MB 03 Monday 10:30 - 12:00 Ootori 3 “Intellectual Property-1”
MD 03 Monday 14:00 - 15:30 Ootori 3 “Intellectual Property-2”
ME 03 Monday 16:00 - 17:30 Ootori 3 “Intellectual Property-3”
TB 03 Tuesday 10:30 - 12:00 Ootori 3 “Intellectual Property-4”
TD 03 Tuesday 14:00 - 15:30 Ootori 3 “Intellectual Property-5”
TE 03 Tuesday 16:00 - 17:30 Ootori 3 “Intellectual Property-6”
WB 03 Wednesday 10:30 - 12:00 Ootori 3 “Intellectual Property-7”
WE 03 Wednesday 16:00 - 17:30 Ootori 3 “Intellectual Property-8”

41
SCHEDULE OF SESSIONS
HB 03 Thursday 10:30 - 12:00 Ootori 3 “Intellectual Property-9”
HD 03 Thursday 14:00 - 15:30 Ootori 3 “Entrepreneurship / Intrapreneurship-3”
HE 03 Thursday 16:00 - 17:30 Ootori 3 “Enterprise Management-3”
MB 04 Monday 10:30 - 12:00 Zuiun 1 “Technology Management in Biotechnology-1”
MD 04 Monday 14:00 - 15:30 Zuiun 1 “Software Process Management-1”
ME 04 Monday 16:00 - 17:30 Zuiun 1 “Technology Management in the Service Sector-1”
TB 04 Tuesday 10:30 - 12:00 Zuiun 1 “Technology Management in the Service Sector-2”
TD 04 Tuesday 14:00 - 15:30 Zuiun 1 “Collaborations for Technology Management-1”
TE 04 Tuesday 16:00 - 17:30 Zuiun 1 “Collaborations for Technology Management-2”
WB 04 Wednesday 10:30 - 12:00 Zuiun 1 “Technology Management in the Service Sector-3”
WE 04 Wednesday 16:00 - 17:30 Zuiun 1 “Technology Management in the Service Sector-4”
HB 04 Thursday 10:30 - 12:00 Zuiun 1 “Technology Adoption-3”
HD 04 Thursday 14:00 - 15:30 Zuiun 1 “Technology Management in the Service Sector-5”
HE 04 Thursday 16:00 - 17:30 Zuiun 1 PANEL: “PICMET 2015 Planning Session”
MB 05 Monday 10:30 - 12:00 Zuiun 2 “Technology Marketing-1”
MD 05 Monday 14:00 - 15:30 Zuiun 2 “Project/Program Management-1”
ME 05 Monday 16:00 - 17:30 Zuiun 2 “Technology Assessment and Evaluation-2”
TB 05 Tuesday 10:30 - 12:00 Zuiun 2 “Technology Transfer-1”
TD 05 Tuesday 14:00 - 15:30 Zuiun 2 “Technology Forecasting-1”
TE 05 Tuesday 16:00 - 17:30 Zuiun 2 “Technology Forecasting-2”
WB 05 Wednesday 10:30 - 12:00 Zuiun 2 TUTORIAL: “Introduction to Open Source Technology
Forecasting Tools”
WE 05 Wednesday 16:00 - 17:30 Zuiun 2 “Knowledge Management-3”
HB 05 Thursday 10:30 - 12:00 Zuiun 2 “Project/Program Management-3”
HD 05 Thursday 14:00 - 15:30 Zuiun 2 “Project/Program Management-4”
HE 05 Thursday 16:00 - 17:30 Zuiun 2 “Technology Transfer-2”
MB 06 Monday 10:30 - 12:00 Chidori “Knowledge Management-1”
MD 06 Monday 14:00 - 15:30 Chidori TUTORIAL: “The World of Business Games”
ME 06 Monday 16:00 - 17:30 Chidori “Entrepreneurship / Intrapreneurship-1”
TB 06 Tuesday 10:30 - 12:00 Chidori “Entrepreneurship / Intrapreneurship-2”
TD 06 Tuesday 14:00 - 15:30 Chidori “Management of People and Organizations-1”
TE 06 Tuesday 16:00 - 17:30 Chidori “Management of People and Organizations-2”
WB 06 Wednesday 10:30 - 12:00 Chidori “Collaborations for Technology Management-3”
WE 06 Wednesday 16:00 - 17:30 Chidori “Science and Technology Communication-1”
HB 06 Thursday 10:30 - 12:00 Chidori “Science and Technology Communication-2”
HD 06 Thursday 14:00 - 15:30 Chidori “Science and Technology Communication-3”
MB 07 Monday 10:30 - 12:00 Shirasagi 1 “Strategic Management of Technology-1”
MD 07 Monday 14:00 - 15:30 Shirasagi 1 “Manufacturing Management-1”

42
SCHEDULE OF SESSIONS
ME 07 Monday 16:00 - 17:30 Shirasagi 1 “Emerging Technologies-2”
TB 07 Tuesday 10:30 - 12:00 Shirasagi 1 “Cultural Issues in Technology Management-1”
TD 07 Tuesday 14:00 - 15:30 Shirasagi 1 “Technology Marketing-2”
TE 07 Tuesday 16:00 - 17:30 Shirasagi 1 “Strategic Management of Technology-2”
WB 07 Wednesday 10:30 - 12:00 Shirasagi 1 “R&D Management-1”
WE 07 Wednesday 16:00 - 17:30 Shirasagi 1 “R&D Management-2”
HB 07 Thursday 10:30 - 12:00 Shirasagi 1 “Environmental Issues-2”
HD 07 Thursday 14:00 - 15:30 Shirasagi 1 “ Environmental Issues-3”
MB 08 Monday 10:30 - 12:00 Shirasagi 2 “Outsourcing-1”
MD 08 Monday 14:00 - 15:30 Shirasagi 2 “Competitiveness in Technology Management-1”
ME 08 Monday 16:00 - 17:30 Shirasagi 2 “Competitiveness in Technology Management-2”
TB 08 Tuesday 10:30 - 12:00 Shirasagi 2 “Sustainability-1”
TD 08 Tuesday 14:00 - 15:30 Shirasagi 2 “The Innovation Database Platform for evidenced
based science, technology and innovation policy by
NISTEP, MEXT”
TE 08 Tuesday 16:00 - 17:30 Shirasagi 2 “Project/Program Management-2”
WB 08 Wednesday 10:30 - 12:00 Shirasagi 2 “Manufacturing Management-2”
WE 08 Wednesday 16:00 - 17:30 Shirasagi 2 “Collaborations for Technology Management-4”
HB 08 Thursday 10:30 - 12:00 Shirasagi 2 TUTORIAL: “Daikin Industries - Next Generation’s
Innovation Management”
HD 08 Thursday 14:00 - 15:30 Shirasagi 2 “Collaborations for Technology Management-5”
MB 09 Monday 10:30 - 12:00 Hibari 1 “Enterprise Management-1”
MD 09 Monday 14:00 - 15:30 Hibari 1 “Technological Changes-1”
ME 09 Monday 16:00 - 17:30 Hibari 1 PANEL: “Managing Technology in Knowledge-
Intensive Industries”
TB 09 Tuesday 10:30 - 12:00 Hibari 1 “Technology Acquisition-1”
TD 09 Tuesday 14:00 - 15:30 Hibari 1 “Commercialization of Technology-1”
TE 09 Tuesday 16:00 - 17:30 Hibari 1 “Management of Communication Technologies-1”
WB 09 Wednesday 10:30 - 12:00 Hibari 1 “Science and Technology Policy-2”
WE 09 Wednesday 16:00 - 17:30 Hibari 1 “Decision Making-4”
HB 09 Thursday 10:30 - 12:00 Hibari 1 “Information Management-1”
HD 09 Thursday 14:00 - 15:30 Hibari 1 “Management of Communication Technologies-3”
MB 10 Monday 10:30 - 12:00 Hibari 2 “E-Business-1”
MD 10 Monday 14:00 - 15:30 Hibari 2 “Disruptive Technologies-1”
ME 10 Monday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 1”
TB 10 Tuesday 10:30 - 12:00 Hibari 2 “Technology Roadmapping-1”
TD 10 Tuesday 14:00 - 15:30 Hibari 2 “Technology Management in Semiconductor
Industry-1”

43
SCHEDULE OF SESSIONS
TE 10 Tuesday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 2”
WB 10 Wednesday 10:30 - 12:00 Hibari 2 “Technology Management in the Health Sector-1”
WE 10 Wednesday 16:00 - 17:30 Hibari 2 SPECIAL SESSION: “Special Session in Japanese
language - 3”
HB 10 Thursday 10:30 - 12:00 Hibari 2 “Technology Management in the Health Sector-2”
HD 10 Thursday 14:00 - 15:30 Hibari 2 “R&D Management-3”
MB 11 Monday 10:30 - 12:00 Toki “Technology Management in Government-1”
MD 11 Monday 14:00 - 15:30 Toki “Technology Diffusion-1”
ME 11 Monday 16:00 - 17:30 Toki “Technology Management in Transportation-1”
TB 11 Tuesday 10:30 - 12:00 Toki “Technology Diffusion-2”
TD 11 Tuesday 14:00 - 15:30 Toki “Science and Technology Policy-1”
TE 11 Tuesday 16:00 - 17:30 Toki “Technology Management Education-1”
WB 11 Wednesday 10:30 - 12:00 Toki “Management of Communication Technologies-2”
WE 11 Wednesday 16:00 - 17:30 Toki “Science and Technology Policy-3”
HD 11 Thursday 14:00 - 15:30 Toki “Technology Management Education-3”
MB 12 Monday 10:30 - 12:00 Houmeiden “Productivity Management-1”
MD 12 Monday 14:00 - 15:30 Houmeiden “Technology Adoption-1”
ME 12 Monday 16:00 - 17:30 Houmeiden “Decision Making-1”
TB 12 Tuesday 10:30 - 12:00 Houmeiden “Enterprise Management-2”
TD 12 Tuesday 14:00 - 15:30 Houmeiden “Environmental Issues-1”
TE 12 Tuesday 16:00 - 17:30 Houmeiden “Technology Management in the Energy Sector-1”
WB 12 Wednesday 10:30 - 12:00 Houmeiden “Technology Management in the Energy Sector-2”
WE 12 Wednesday 16:00 - 17:30 Houmeiden “Competitiveness in Technology Management-3”
ME 13 Monday 16:30 - 17:00 C’est la Vie “Quality Management-1”
TB 13 Tuesday 10:30 - 12:00 C’est la Vie “Technology Adoption-2”
TD 13 Tuesday 14:00 - 15:30 C’est la Vie “Decision Making-2”
TE 13 Tuesday 16:00 - 17:30 C’est la Vie “Decision Making-3”

44
PERSONAL SCHEDULE
Sunday Monday Tuesday Wednesday Thursday
July 27, 2014 July 28, 2014 July 29, 2014 July 30, 2014 July 31, 2014

08:00 – 08:30
Bright Start
(Breakfast)

08:30 – 10:00 Plenary - 1 Plenary - 2 Plenary - 3 Plenary - 5

(A) (Ootori) (Ootori) (Ootori) (Ootori)

10:00 – 10:30
Coffee Break

10:30 – 12:00
(B)

12:00 – 14:00
Lunch Break

14:00 – 15:30 Plenary - 4

(D) (Ootori)

15:30 – 16:00
Coffee Break

PICMET ’15 & ’16

16:00 – 17:30
Planning Session
(E)
(Zuiun-1)

Welcome Reception Dinner in Japan Awards Banquet

19:00 – 22:00
(Ootori) (Ootori) (Ootori)

45
SPECIAL SESSIONS
IN THE JAPANESE LANGUAGE
Ishikawa MOT School has been operated for 10 years Session Chairs: Dr. Shuuji Kondou, Quad-Vision
by Ishikawa IT Human Resource Development Center Research Institute and Japan Advanced
in collaboration with JAIST (Japan Advanced Institute Institute of Science and Technology
of Science and Technology), with various supports from (JAIST), Japan
Ishikawa Prefecture and around 30 regional companies.
Approximately 200 people completed the course. People Dr. Yasuo Ikawa, Japan Advanced
who participated in the course have established the “MOT Institute of Science and Technology
reform-practice community,” which pursues a knowledge (JAIST), Japan
science approach to achieve human, organizational
and entrepreneurial creation. From Monday through
“MOT Reform-Practice Community: Cases of In-house
Wednesday, at the same session time each day, successful
MOT Academy Activities”
cases of such practices will be reported by the leading
12 companies/organizations, and application of “Quad
In this session, Matsumoto Machine will present “All
Vision Thinking Methodology,” which was developed by
members play leading roles to have higher motivation re-
being inspired by the SECI model of Professor Nonaka,
sulting in better company performance”; BETSUKAWA
an author of The Knowledge Creating Company, will be
will present “Cases of Betsukawa human resource devel-
described in each presentation.
opment - Is MOT implemented in Betsukawa?”; Tohshin
Group will present “Enthusiasm, fun and accomplish-
SPECIAL SESSION - 1 ment through tutoring school activities”; and RB Controls
will present “Reform-practice by way of three layer orga-
DATE: MONDAY, JULY 28 nizational structure - a golden matrix of 3 by 3.”
TIME: 16:00-17:30
SPECIAL SESSION - 3
ROOM: HIBARI-2
Session Chairs: Dr. Shuuji Kondou, Quad-Vision DATE: WEDNESDAY, JULY 30
Research Institute and Japan Advanced TIME: 16:00-17:30
Institute of Science and Technology
(JAIST), Japan
ROOM: HIBARI-2
Session Chairs: Dr. Shuuji Kondou, Quad-Vision
Dr. Yasuo Ikawa, Japan Advanced
Research Institute and Japan Advanced
Institute of Science and Technology
Institute of Science and Technology
(JAIST), Japan
(JAIST), Japan

“MOT Reform-Practice Community: Cases of Dr. Yasuo Ikawa, Japan Advanced

Manufacturing Industries” Institute of Science and Technology
(JAIST), Japan
In this session, PFU will present “From mind-innovation
to process-innovation - A case of ScanSnap SV600 de-
“MOT Reform-Practice Community: Cases of
velopment”; EIZO will present “Toward Business Trans-
Traditional Craft Industries, Inter-company Academy
formation for Professional Workers’ Well-Being: A Case
Activities and Medical MOT Model”
of Technology Based Servitization in Japanese Monitor
Maker”; Komatsu Electronics will present “Ultra-pure
In this session, Asahi Electric will present “Japanese
water system development as a brand strategy”; and NIK-
Traditional Craft’s MOT Season 7 - Beyond Cool Japan
KO will present “Establishing a brand as a pottery manu-
Policy”; NOMI Apparatus Cooperative will present “Tu-
facturer based on more than 100-year history.”
toring school activities at NOMI Apparatus Cooperative
- Application of Quad Vision Thinking Methodology”;
SPECIAL SESSION - 2 Public Central Hospital of Matto Ishikawa will present
“Branding of medical enterprise - Achieving a regional al-
DATE: TUESDAY, JULY 29 liance”; and Houju Memorial Hospital will present “Nobi
Nobi Nomi; Creation of Health Care Community - MOT
TIME: 16:00-17:30 Innovation Saves Health Care in Our Community.” “Nobi
ROOM: HIBARI-2 Nobi Nomi” means Nomi city will be growing up.”
46
PLENARIES
PLENARY SESSION—1 ronmental issues like the greenhouse effect, and frequent
occurrences of natural disasters. This adaptation will en-
hance our company to grow and raise the satisfaction of
DATE: MONDAY, JULY 28, 2014 our customers as well as contribute to society. Through
TIME: 08:30-10:00 these activities, we strive to also contribute to Japan’s
ROOM: OOTORI competitive edge in the world.

Session Chair: Dr. Kiyoshi Niwa, Professor Emeritus, Mr. Masaki Ogata joined Japanese National Railways
The University of Tokyo, Japan (JNR) in 1974 and then JR East when JNR was divided and
privatized in 1987.

KEYNOTE-1 He established the basic policy of customer service based

on customer satisfaction, which has been one of the most
Mr. Masaki Ogata, Vice-Chairman, East Japan Railway significant issues since the start of JR East. He became the
Company, Japan Director of the Transport Safety Dept. in 1997 and was en-
gaged in drafting the “safety middle term plan,” and now
“Management and Technical Innovation of Railway as he is considered as a leader in the field of safety within the
Social Infrastructure Can Make Higher Quality of Life” company. He was appointed as Executive Vice President
and Head of Railway Operations Headquarters in 2008. He
The level of infrastructure is considered to be the index was in charge of the daily operation of the railway, which
most correlated with a nation’s 1.7 million passengers use daily, and led the preparations
competitiveness. In this context, for the opening of the Tohoku Shinkansen between Hachi-
transportation as infrastructure plays nohe and Shin-Aomori on 4 December 2010 and the in-
an important and indispensable role crease in its operating speed to 300 km/h since 5 March
in society. In particular, the railway 2011.
in the center of public transportation
reduces significantly traffic jams by Mr. Ogata has been responsible for overseas related affairs
its characteristics of large capacities since June 2010, first as Executive Vice President, and as
and high efficiency. It also has various Vice-Chairman since June 2011. Also, he was in charge of
characteristics such as environmental IT and service quality from June 2010 to June 2012, and
superiority and short trip time, greatly contributing to he has been in charge of technology in general since 2012.
economic growth and regional development.
KEYNOTE-2
JR East holding infrastructure of the railway system op-
erates and maintains various categories of rail transport Mr. Tetsuji Ohashi, President & CEO,
including Shinkansen, metropolitan, suburban, and re- Komatsu Ltd., Japan
gional trains together with manufacturing of rolling stock.
We also manage life-style businesses such as station “Promoting GEMBA (workplace)
space utilization, shopping centers, hotels, and so on, Innovation”
and at the same time operate a micropayment business.
Thus, we sustainably diversify in the multiple businesses Mr. Ohashi will start the presenta-
described above, which has been and will be mostly ac- tion by introducing the KOMATSU
complished by management and technical innovation. Way, which has been passed on as
We believe that this sustainable innovation of transporta- the “DNA” of Komatsu’s ways of
tion can raise people’s quality of life. manufacturing. He will then move on to DANTOTSU
(unique and unrivaled) products, DANTOTSU service,
JR East is the overall customer service industry with and finally, DANTOTSU solutions, all of which are based
the integrated technology. Today, we strongly promote on the KOMATSU Way. He will spotlight Komatsu Ma-
the management & technical innovation and globaliza- chine Tracking System (KOMTRAX) and Autonomous
tion. Towards the future, it is extremely important to Haulage System (AHS) as the successful cases of DAN-
adapt to the rapidly changing management environment TOTSU solutions. KOMTRAX enables the customers to
such as shrinking market caused by low birth-rate and remotely monitor, manage and analyze their machines’
an aging society, strongly interrelated global economy, operating conditions, thereby helping them reduce ma-
development of ICT, advancement of globalization, envi-
47
PLENARIES
chine lifecycle costs, such as maintenance, fuel and op- solve the environmental, energy, and population problems
erator expenses. AHS, which Komatsu led the world in faced by society, the Hitachi Group is putting all of its en-
commercializing, frees truck drivers from a strenuous ergy towards the Social Innovation Business.
work environment at mines, therefore achieving an ulti-
mate form of safety as well as reducing the running costs The Hitachi Group utilizes various service innovations
of trucks due to stable driving conditions of driverless based on “human,” “IT” and “social infrastructures” to
trucks. He will introduce actual cases of service and so- help give people comfortable lifestyles and to make a sus-
lutions designed to create new customer values. He will tainable, prosperous society a reality.
finish the presentation by describing Komatsu’s roadmap
of product development for solutions and its efforts to In this speech, Mr. Iwata will introduce the Hitachi Group’s
make innovation as Komatsu looks into the advancement efforts to contribute globally to business and social innova-
of technologies and changes of market needs. tions to realize this prosperous society.

Mr. Ohashi joined Komatsu in 1977. After stints at Awazu Mr. Shinjiro Iwata is the Representa-
Plant and Komatsu UK Ltd., he became Plant Manager of tive Executive Officer, Executive Vice
Mooka Plant in 2001. In 2004, he became President and President and Executive Officer of
COO of Komatsu America. He was appointed Senior Ex- Hitachi, Ltd.; and President and CEO
ecutive Officer of Komatsu Ltd. in 2008, Director of the of the Information & Telecommunica-
company in June 2009, and has served as its President and tion Systems Group.
CEO since April 2013.
Mr. Iwata began his career with Hita-
Mr. Ohashi is a member of Keidanren and Keizai Doyukai. chi, Ltd., in 1972 in the Overseas Busi-
He also serves on several industrial associations includ- ness Department. After holding positions of increasing
ing Japan Construction Equipment Manufacturers Asso- responsibility, Mr. Iwata became Manager of the Business
ciation. He is a member of the Japan Institute of Invention Planning Department for the Information Systems Group
and Innovation and Union of Japanese Scientists and En- in 1996.
gineers.
In 1997, Mr. Iwata joined Hitachi Data Systems (HDS),
Mr. Ohashi received a B.A. in Engineering (1977) from the where he served as Executive Vice President. In 2000, Mr.
University of Tokyo, Japan, and an M.S. in Operations Re- Iwata returned to Hitachi, Ltd., and served as Deputy Gen-
search (1984) and Industrial Engineering (1984) from Stan- eral Manager of the International Business Promotion Divi-
ford University, USA. sion. He was promoted to General Manager of the Global
Business Development Division in 2001. Later that year,
PLENARY SESSION—2 he returned to HDS as CEO. After leading HDS for almost
five years, he returned to Hitachi, Ltd., to serve as Chief
Marketing Officer (CMO) of the company’s Information &
DATE: TUESDAY, JULY 29, 2014 Telecommunication Systems Group.
TIME: 08:30-10:00
ROOM: OOTORI In 2006, Mr. Iwata joined Hitachi Global Storage Technol-
ogies (HGST) in San Jose, California, where he served as
Session Chair: Dr. Dilek Cetindamar, Sabanci University, CMO. He was also a member of HGST’s Board of Directors.
Turkey
In 2009, Mr. Iwata returned to Hitachi, Ltd., as Vice Presi-
dent and Executive Officer, CEO of Service & Global
KEYNOTE-1 Business, Information & Telecommunication Systems, Hi-
tachi, Ltd. As CEO of Information & Telecommunication
Mr. Shinjiro Iwata, Representative Executive Officer, Systems, Mr. Iwata is credited with turning the company
Executive Vice President and Executive Officer, Hitachi, around and initiating a period of rapid growth and profit-
Ltd., Japan ability.

“The Hitachi Group’s Social Innovation” KEYNOTE-2

Based on the belief that innovation will bring about a world
where economic growth can be compatible with efforts to Dr. Oliver Yu, President and CEO, The STARS Group;

48
PLENARIES
Executive in Residence, College of Business, San Jose stitute (EPRI), responsible for energy industry analysis
State University, USA and EPRI-wide research planning. Dr. Yu holds a BSEE
from Taiwan University, an MSEE from Georgia Institute
“Total-System Innovation Management: An Overview of Technology, and an MS in Statistics and a PhD in Op-
with Applications to Creative Idea Generation” erations Research from Stanford. He was a Fulbright Fel-
low, and an officer as well as the 1984 General Chair of
This presentation will introduce the the national meeting, and the 1995 General Chair of the
concept of Total-System Innovation first international meeting of the Institute for Operations
Management, which emphasizes Research and Management Science (INFORMS). He has
both a total-system perspective of the published over 80 technical papers and authored and co-
innovation management process and authored five books on technology and resource strategy
a disciplined systematic approach to planning, including Technology Portfolio Planning and
the development of the individual Management published by Springer in 2006, and Tech-
key elements of the process. The key nology Management and Forecasting by Tsinghua Uni-
elements of the innovation process versity Press in China. He was the co-organizer of the
include creative idea generation, Global Innovation Forum: Silicon Valley, jointly spon-
seeking and providing initial support, team formation sored by SRI, IBM, and SJSU and held at SRI in 2010, and
and organization development, product or service devel- is the Executive Director of the Global Access Innovation
opment and marketing, external competition and coop- Network (GAIN), for promoting global cooperation in in-
eration, and ethical considerations. The presentation will novation management. He also serves as Board Member
also discuss the applications of the total-system approach and Director of Smart Grid Task Force of the US-China
to the key element of creative idea generation for the sys- Green Energy Council, Managing Editor of the IEEE an-
tematic development of a set of effective techniques for nual series on Advances in Innovation and Technology
the ideation process. Management, Chapter Vice Chair of the IEEE Technology
Management Council, and Ambassador of the Interna-
Dr. Oliver Yu, President and CEO of the STARS Group, tional Society of Service Innovation Professionals (ISSIP).
a premier technology management strategy consulting
firm spun off from SRI International (formerly Stanford PLENARY SESSION—3
Research Institute) in the year 2000, is an internationally
recognized expert on technology and resource manage-
ment strategy planning and analysis. He is also a Con- DATE: WEDNESDAY, JULY 30, 2014
sulting Associate Professor of Management Science & TIME: 08:30—10:00
Engineering at Stanford University and an Adjunct Full ROOM: OOTORI
Professor on Technology Portfolio Planning for the MBA-
MS Engineering Dual Degree Program, and since 2009 Session Chair: Dr. Yasuo Ikawa, Vice President, Japan
an Executive in Residence, at the College of Business of Advanced Institute of Science and Technology (JAIST),
San Jose State University (SJSU) in California. Dr. Yu is Japan
an honorary professor at National Dong-Hwa University
in Taiwan, and he taught special courses on innovation
management for MBA programs at Zhejiang University KEYNOTE-1
and Dalian University of Technology in China and EMBA
programs at National Chung-Hsin University and Na- Dr. Yuko Yasunaga, Deputy Director-general for
tional Chi-Nan University in Taiwan. Between November Industrial Science and Technology, and Standards and
28, 2013, and February 28, 2014, he was invited to be a Conformity Assessment, Ministry of Economy Trade
Visiting Professor on Asian Business Innovation Strategy and Industry, Japan
at Kyushu University in Japan. He was invited twice to be
a keynote speaker at the Asia-Pacific Technology Fore- “Restructuring Japan’s Governmental R&D Policy
sight Conference, once with Joe Martino and Alan Porter. toward a More Innovation-oriented Economy”
Prior to founding the STARS Group, Dr. Yu was Director
of Energy and Technology Strategies at SRI from 1989 to The Ministry of Economy, Trade and Industry (METI) is
2000, responsible for over 100 major projects on technol- now restructuring its R&D policy under the current situ-
ogy and resource management strategies throughout the ation surrounding Japan’s economy and industry. Japan
world. Before that, Dr. Yu was for 15 years the Manager has been facing serious deteriorations in the environment
of Planning Analysis at the Electric Power Research In- for enabling innovation, namely, a decrease in the input
49
PLENARIES
of financial/human capital to R&D, the downward trend Organization (NEDO) as a Director, Planning and Coordi-
of the qualitative factor of academic research papers, nation Division, Planning and Coordination Department,
continuing stagnations in the industrial competitive- and designed a new R&D funding mechanism and proj-
ness of many industrial sectors behind newly emerging ect management style for the organization. In 2005, he
economies, and frustration that we returned to METI as the Director, Research and Develop-
have almost never seen “innovative” ment Division, Industrial Science and Technology Policy
made-in-Japan products/services for and Environment Bureau, and was responsible for mak-
more than a decade. METI just began ing new R&D projects. In 2007, he was assigned the Di-
restructuring its R&D policy in the rector, Gas Safety Division, Nuclear and Industrial Safety
following directions: i) to remodel Agency, and worked to dramatically reduce the number
its national laboratories—AIST (Re- of gas-oriented accidents. In 2009, he was assigned as the
search Institute of Advanced Indus- Director, Mineral and Natural Resources Division, ANRE,
trial Science and Technology)—for and travelled around the world to help Japanese private
more “bridging-oriented” organiza- companies secure mineral resources both in the explora-
tions between basic research and commercial business, tion stage and development stage. In 2013, he was pro-
by applying a more German style such as Fraunhoffer Re- moted to his current position.
search Institute, and ii) to remodel its funding and formu-
lating procedures of NEDO (New Energy and Industrial KEYNOTE-2
Technologies Development Organizations) for further
innovation-oriented manners, by involving more small/
Dr. Thomas L Magnanti, President, Singapore
medium/start-up businesses and applying a more DAR-
University of Technology and Design, Singapore;
PA-like project management style.
and Institute Professor, Massachusetts Institute of
Technology, USA
METI also calls for schematic changes with MEXT (Min-
istry of Education and Science and Technology) to enable
“Educating Technology Leaders for
“cross-appointing” for researchers between national uni-
Design-Driven Innovation”
versities and national laboratories in a more comprehen-
sive manner.
Technology and design-driven
innovation have always been vital to
Dr. Yuko Yasunaga joined The Ministry of Internation-
society’s prosperity and well-being and
al Trade and Industry (MITI) in 1986 after completing
will continue to be so in essentially all
the master’s degree program in Mineral Resource De-
areas of importance to society, including
velopment Engineering at the Graduate School of the
the topic of service and infrastructure
University of Tokyo. From 1987-89, he was working for
integration that is the theme of this conference. Education
promotion of industrial application of space through sat-
in this general arena has evolved over hundreds of years,
ellite development projects for remote sensing and ma-
with the emergence within engineering and management
terial experiments under micro-gravity. From 1989-91,
of particular disciplinary and departmental structures
he was working for the promotion of mineral resources
and teaching paradigms. Are these the best approaches in
development, and he was enrolled in the MS program in
today’s world? How should a contemporary technical-based
Mineral Economics at the Colorado School of Mines in
university be structured? What degrees should it offer and
1991-93. After completing the MS program, he was pro-
how should it be delivering education? Using MIT and the
moted to the Deputy Director, International Affairs Divi-
development of the Singapore University of Technology
sion, Agency of Natural Resources and Energy in 1993.
and Design as reference points, Dr. Magnanti will touch
From 1995-1997 he worked for the Industrial Electronics
upon these issues in the context of the changing landscape
Division, mainly for US-Japan Semiconductor Trade dis-
of higher education.
putes and establishing R&D projects. From 1997-1999, he
worked for the Southeast Asia and Pacific Area Division
Dr. Thomas Magnanti is the founding President of the Sin-
to tackle the Asian Economic Crisis, which took place in
gapore University of Technology and Design (SUTD), and
1997, and he contributed to enhancing regional coopera-
Institute Professor and former Dean of Engineering at MIT.
tion between ASEAN member countries and Japan. From
He has devoted much of his professional career to educa-
1999-2002, he worked for the Commerce Policy Division
tion that combines engineering and management, and to
and contributed to promoting electronic-commerce from
teaching and research in applied and theoretical aspects of
the legal and institutional point of view. In 2002, he joined
large-scale optimization.
the New Energy and Industrial Technology Development

50
PLENARIES
Professor Magnanti has a long association with programs in workplace and our global economy, focusing on effective-
technology and in the management of technology. ness, value and speed. Project management has become
increasingly important to many business activities and
At SUTD, he has led the development of a university whose performance. It provides more sophisticated capabilities
mission is to advance knowledge and nurture technically for cross-functional integration, resource mobility, effec-
grounded leaders and innovators to serve societal needs tiveness and market responsiveness,
through a focus on design and an integrated multi-disciplin- but also requires more sophisticated
ary curriculum and multi-disciplinary research. skill sets, both technically and social-
ly, dealing effectively with a broad
At MIT he was the founding co-director of MIT’s Leaders for spectrum of contemporary challeng-
Manufacturing and System Design and Management Pro- es, such as conflict, change, risks and
grams, and founding director of the Singapore-MIT Alliance uncertainty. As a result of this para-
for Research and Technology (SMART). As Dean, he was digm shift, we have seen a change in
instrumental in creating the Deshpande Center for Techno- managerial focus from efficiency to
logical Innovation and was a strong advocate and supporter effectiveness, and from a focus on tra-
of programs in entrepreneurship such as the MIT 100K com- ditional performance measures to include a broader spec-
petition. He also headed one third of the Sloan School of trum of critical success factors that support innovation,
Management for several years. work integration, organizational collaboration, human
factors, business process agility, and strategic objectives.
He has served as president of three major professional soci- Effective project leadership involves not only manag-
eties and as editor of the journal Operations Research. He ing the work, but also building people relations across
has also served on a number of university, corporate and diverse organizational and cultural boundaries, support
government boards and councils. functions, suppliers, customers and partners. The presen-
tation will explore the leadership lessons learned from
Professor Magnanti has received numerous educational and this shifting paradigm, including the barriers, drivers,
research awards including four honorary degrees. He is a critical success factors, and the organizational conditions
member of the U.S. National Academy of Engineering and most conducive to managing project teams effectively in
the American Academy of Arts and Sciences. He has an un- our complex business environment.
dergraduate degree in Chemical Engineering from Syracuse
University, and masters’ degrees in Statistics and in Math- Dr. Hans Thamhain specializes in R&D and technology-
ematics as well as a Ph.D. in Operations Research, all from based project management. He is a Professor of Man-
Stanford University. agement and Director of MOT and Project Management
Programs at Bentley University, Boston/Waltham, USA.
PLENARY SESSION—4 His industrial experience includes 20 years of manage-
ment positions with high-technology companies: GTE/
Verizon, General Electric and ITT. Dr. Thamhain has
DATE: WEDNESDAY, JULY 30, 2014 written over 70 research papers and seven professional
TIME: 14:00-15:30 reference books on project and technology management:
ROOM: OOTORI Managing Technology-Based Projects (2014), Linking
Project Management to Business Strategy (co-authored
Session Chair: Dr. Timothy R. Anderson, Portland State with Shenhar, Milosevic and Dvir, 2007), Management
University, USA of Technology (2005), Managing Effectively in Technol-
ogy-Based Organizations (1997), Project Management
Operating Guidelines (co-authored with Harold Kerzner,
KEYNOTE 1986), Project Management for Small and Medium-Size
Businesses (co-authored with Harold Kerzner, 1985), and
Dr. Hans J. Thamhain, Bentley University, USA Engineering Program Management (1985). He was the
recipient of the Distinguished Contribution Award from
“The Changing Role of Management in Technology-In- the Project Management Institute in 1998, the IEEE Engi-
tensive Project Environments” neering Manager of the Year 2000/2001 Award, and the
Research Achievement Award from the Project Manage-
The role of management is changing in our complex ment Institute in 2006. He is profiled in Marquis Who’s
world. New technologies have radically transformed the Who in America and certified as NPDP and PMP.

51
PLENARIES
PLENARY SESSION—5 master’s degree and Ph.D. in manufacturing. After two
years of lecturing at the University of Hagen, Dr. Bullinger
was asked to become a full-time lecturer at the University
DATE: THURSDAY, JULY 31, 2014 of Stuttgart. Besides his role as chairman of the Universi-
TIME: 08:30-10:00 ty, Dr. Bullinger was also the head of the Institute for Hu-
ROOM: OOTORI man Factors and Technology Management (IAT) and the
Fraunhofer-Institute for Industrial Engineering (IAO).
Session Chair: Dr. Tugrul U. Daim, Portland State From October 2002 until October 2012, he was president
University, USA of the Fraunhofer-Gesellschaft, Corporate Management
and Research, and alternated afterwards to the Senate of
Fraunhofer.
KEYNOTE-1
Dr. Bullinger received several honorary doctorates and
Prof. Dr. Hans-Joerg Bullinger, Senator of the awards such as the Knight Commander´s Cross of the Or-
Fraunhofer-Gesellschaft, Germany der of Merit of the Federal Republic of Germany from the
Federal President of Germany; he was awarded “Manager
“Safeguarding Growth and Prosperity: What Successful of the Year” by the German manager magazine in 2009;
Innovators Have in Common” and he was honored with the Grashof Denkmunze by VDI
(The Association of German Engineers) in 2011. Dr. Bull-
In the future, people will need affordable medical care, inger received the Leonardo - European Corporate Learn-
mobility, access to modern communication technologies, ing Award in 2012.
green energy, security, and resource efficient methods for
our planet. These are not only the major challenges for the Dr. Bullinger is a member of several councils such as
21th century, but also the prevalent the Industry-Science Research Alliance of the Federal
opportunities for growth, employ- Ministry of Education and Research and the European
ment, and wealth. Companies need to Research and Innovation Area Board (ERIAB) of the Eu-
analyze and exploit major, observable ropean Commission. Dr. Bullinger is a Fellow of the UK´s
strands of social, scientific, and tech- Royal Academy of Engineering.
nological development and long-term
trends. The knowledge obtained about At present, the Fraunhofer-Gesellschaft maintains more
markets, customers, competitors, and than 80 research units in Germany, including 67 insti-
technologies reduces innovation risks tutes and research units. The majority of the 23,000 staff
and makes a sustainable contribution are qualified scientists and engineers. With its clearly
to the company’s strategic orienta- defined mission of application-oriented research and its
tion, organizational structure, and workflow organization. focus on key technologies of relevance to the future, the
Those who want to change the existing processes and pro- Fraunhofer-Gesellschaft plays a prominent role in the
cedures or to implement sustainable concepts into prac- German and European innovation process.
tice require vision and expertise. Companies are successful
when they master the dynamic, rapidly changing markets KEYNOTE-2
of the future. For this to happen, companies must be quick
to identify upcoming market trends and opportunities for
Dr. Bulent Atalay, University of Mary Washington and
innovative technologies, and incorporate them in their
the University of Virginia; Member, Institute for Ad-
business strategy. Creative and passionate individuals
vanced Study, Princeton, USA
who have knowledge of the requirements of the economy
can acquire a vision for the future. From the laboratories
“Lessons from History: How the West Surged Ahead, and
of the Fraunhofer-Gesellschaft, Professor Bullinger gives
How the East Finally Caught Up”
fascinating insights on the development and outlines some
secrets about what top innovators have in common.
Five hundred years ago a number of conditions existed
in Europe that enabled Western civilization to make un-
Dr. Hans-Joerg Bullinger was born in Stuttgart. He began precedented progress and to surge ahead of the rest of the
his career working as a manufacturer for the Daimler- world. While the empires of the East gained inertia and
Benz company in Stuttgart, after which he obtained a remained largely stagnant, relatively small countries in
degree at the University of Stuttgart, graduating with a Europe — England, France, Spain, Portugal, and Holland

52
PLENARIES
— embarked on the Scientific Revolution, which even-
tually led to the Industrial Revolution of the eighteenth-
century, fueled by an irreversible fusion of science and
technology. Europeans colonized the
New World, as well as Africa and
Asia. By the mid-16th century the
Ottoman Empire could have claimed
the Mediterranean as the “Ottoman
Lake.” It had reached its greatest ex-
tent and would soon begin a decline.
Three hundred years later Czar Nico-
las I of Russia would characterize the
Ottoman Empire as “the sick man of
Europe.” And by then, the English could claim, “The sun
never sets over the British Empire.”

We will investigate the conditions that gave rise to the

Scientific and Industrial Revolutions, and for the West to
peak. The East — first Japan, and then Korea, and finally
China — only after changing its operating system would
accelerate and catch up with the West.

Described by the Washington Post, Smithsonian Maga-

zine, NPR and PBS as a “Modern Renaissance Man,” Dr.
Bulent Atalay is a scientist, artist and author. He was born
in Ankara, Turkey, and received his early education at
Eton in England and St. Andrew’s School in Middletown,
Delaware. His advanced education includes BS, MS, MA,
PhD and postdoctoral studies, completed at Georgetown,
Princeton, University of California-Berkeley, and Oxford
University. For four decades he has been a professor of
physics at the University of Mary Washington, and the
University of Virginia, and a member of the Institute for
Advanced Study at Princeton. Dr. Atalay lectures around
the world on art, archaeology, astrophysics, and atomic
physics.

He is an accomplished artist who has presented his works

in one-man exhibitions in London and Washington, and
his two books of lithographs — Lands of Washington and
Oxford and the English Countryside — can be found in
the permanent collections of Buckingham Palace, the
Smithsonian, and the White House. Five years after its
release by Smithsonian Books in April 2004, his best-sell-
ing book, Math and the Mona Lisa, has had numerous
printings in English, and appeared in 13 languages. His
last book, Leonardo’s Universe, co-authored with former
student Keith Wamsley, was released by National Geo-
graphic Books in 2009. His website is at http://www.bu-
lentatalay.com.

53
PHD COLLOQUIUM
GETTING YOUR PHD.… AND BEYOND GUEST SPEAKERS:

Critical Stages and Career Paths for the PhD Prof. Gloria Barcazk, Northeaster University, USA; Edi-
tor-in-Chief for the Journal of Product Innovation Man-
Student agement

DATE: SUNDAY, JULY 27 Prof. Jonathan Ho, Yuan Ze University, Taiwan

TIME: 13:00—17:00
Guest lectures will provide a starting point for work-
LOCATION: ZUIUN-1 ROOM (THIRD FLOOR)
shop discussions. Workshops will tackle topics the par-
REGIST: $35 ticipants are most interested in. They provide a unique
opportunity to meet colleagues, share experiences and
Through guest lectures and a workshop, we will share ex- ideas, and network with students and faculty from differ-
periences in the following areas: ent countries and university systems.

• The Ph.D. process and career paths in different countries. We encourage students in all stages of the Ph.D. process,
as well as recent graduates, to join us.
• Critical stages in the Ph.D. process and how to success-
fully master them. Please contact Professor Antonie Jetter at [email protected]
if you have any questions about the Colloquium.
• Coping with possible personal problems while pursuing a
Ph.D. (lack of time or motivation, problems with advisers,
insufficient time for family and friends, etc.).

• What’s next - academia or industry?

• Entering the academic job market as future junior faculty

versus landing your first industry job.

• Publication strategies

54
TUTORIALS
THE WORLD OF BUSINESS GAMES decisions in simulated real-life situations. Decision Mak-
ers enables the instructor to individually monitor the
progress of each group, to control the level of the simula-
DATE: MONDAY, JULY 28 tion’s complexity, and to intervene at crucial points in
TIME: 14:00-15:30 order to determine the study content. The simulation is
LOCATION: TOKI held within the scope of “virtual” quarters. During each
quarter, each group can conduct an unlimited number of
simulations and obtain the results forecast for the quarter.
SPEAKERS: Amnon Gonen, Holon Institute of
The results of each simulation are affected by the group’s
Technology – HIT, Israel; Eyal Brill, Holon Institute of
decisions and by decisions made by other groups simulta-
Technology – HIT, Israel
neously (groups do not need to be connected to the server
at the same time). At the end of the quarter, the teacher
Business games are usually an improved way to learn,
(simulation manager) runs a “binding” simulation, which
in an exciting, novel and competitive way, the business
determines the quarter’s results and forms the basis for the
world. The participants can turn a business plan into
next quarter. The firms compete in four different markets
real-time decisions, examine their decisions, and learn
with distinct demographic and economic characteristics.
from their own success or failures in a competitive en-
vironment. The tutorial will introduce the business
Each firm has to plan its production method, invest in ad-
game’s theory and methodology, using a website busi-
vertising and marketing, set up its transport and quality
ness game simulation called “Decision Makers” to pres-
control systems, and invest in R&D and quality control.
ent the business decisions of firms. Decision Makers is an
The firms can trade with each other, alternatively. At the
Internet-based business learning simulator that enables
end of each quarter, each firm gets profit and loss state-
participants to practice their ability to make business,
ments as well as a periodic balance sheet. In addition to
technology and management related decisions in simu-
these goals, each firm gets a score according to the part it
lated real-life situations. It enables the instructor to indi-
plays in pollution, in the Gini index, and its impact on
vidually monitor the progress of each group, to control
macroeconomic variables (such as income distribution).
the level of the simulation’s complexity, and to intervene
The system automatically generates statistical reports and
at crucial points. The tutorial’s objective is to introduce
market surveys as information serving decision-making
new approaches in business games.
purposes. “Decision Makers” makes it possible to simu-
late “study events” according to a scenario predetermined
AGENDA
by the instructor, such as supply chain management or
• Introduction to the business game’s methodology (20
strategic market planning in a growing firm. The simula-
minutes)
tor is used for teaching and research.
• Briefing on the market, principal assumptions, and
business plan (10 minutes)
PREPARATIONS
• Hands-on, running “Decision Makers” simulator step
All participants in the conference are welcome to join the
by step (20 minutes)
tutorial.
• Hands-on, running first period of “Decision Makers” by
tutorial’s participants (30 minutes)
In order to experience hands on, please be sure Java ver-
• Debriefing of first period according to the statistics (10
sion 7 Update 60 is installed on your laptop. Updates
minutes)
and installations are free at https://www.java.com/en/
download/.
The timetable is tentative and can be adapted to other
scheduling limitations.
During the tutorial we will use Wi-Fi for on-line simula-
tion runs. The simulation can run on Internet Explorer,
There are two main objectives to the tutorial: company
Chrome or Firefox.
strategy and exploring the possible improvement in busi-
ness management, and using an on-line business simula-
Security preparations are as follows: After Java is in-
tion to enhance business capabilities.
stalled, go to Control panel/Java/Security and change
the security to medium. Now, click Edit Site List, then
“Decision Makers” is an Internet-based business learning
click Add, and add http://www.decisionmakers.biz to
simulator. It enables participants to practice their ability
trusted sites.
to make business, technology and management related

55
TUTORIALS
If you use Internet Explorer, you should go to tools/in- volved in academic life. Since 2013 he has held the po-
ternet options/security/trusted sites, click sites, and add sition of Deputy Head of BSc program in the Faculty of
again http://www.decisionmakers.biz and uncheck the Technology Management at Holon Institute of Technol-
box named “require server verification.” ogy (HIT).

You are now invited to try http://www.decisionmakers. Since November 2013, Dr. Brill has been the algorithm
biz/Demo/, login and have fun. developer for the Leak Buster 3, an innovative product
developed by Aqua-Rimat Ltd.
We will start all the laptops together and we will assist
everyone with the security setup. For more details, visit
www.decisionmakers.biz. INTRODUCTION TO OPEN SOURCE TECH-
NOLOGY FORECASTING TOOLS
Dr. Amnon Gonen was the Dean of
the Management of Technology fac-
ulty at Holon Institute of Technology DATE: WEDNESDAY, JULY 30
(HIT) from 2007 until 2013. Prior to TIME: 10:30-12:00
that, he was the head of the Depart-
ment of Management of Technology
LOCATION: ZUIUN-2
at HIT. His research areas include
SPEAKER: Timothy Anderson, Portland State Univer-
project management, risk manage-
sity, USA; Scott W. Cunningham, Delft University of
ment, applications of war games
Technology, Netherlands; Dong-Joon Lim, Portland State
technologies to civilian training, business gaming and
University, USA
simulation. Dr. Gonen graduated with his D.Sc. degree in
Operations Research at the Technion, Haifa. He served for
Open source tools have made it easier to do sophisti-
25 years as an operations research analyst at government
cated technology forecasting analyses. This tutorial ses-
and private organizations. From 1992 to 2004 he served
sion will provide an introduction to a variety of freely
as CEO of his own operations research consultancy com-
available tools for technology forecasting along with da-
pany, and he was chief scientist of a simulators company,
tasets that can be used for experimenting and teaching.
BVR Systems. During the last 15 years he worked as a
senior lecturer at Ruppin Academic Center and later at
Dr. Timothy Anderson is an Asso-
Holon Institute of Technology (HIT).
ciate Professor of Engineering and
Technology Management at Portland
Dr. Eyal Brill holds a Ph.D. in Agri-
State University. He earned an Elec-
cultural Economics from the Hebrew
trical Engineering degree from the
University, Faculty of Agricultural
University of Minnesota, as well as
and Environment. His thesis intro-
M.S. and Ph.D. degrees in Industrial
duced a new approach for the evalua-
and Systems Engineering from the
tion of the efficiency of water trading
Georgia Institute of Technology. He
markets. Since returning from post-
has been the Program Chair or Co-
doc at the University of Maryland
Chair 13 times for PICMET since 1997. With over 35 ref-
at College-Park, Dr. Brill has been
ereed publications, his current research interests are in
involved for almost 20 years in both
benchmarking, technology forecasting, data mining, and
academic research and commercial projects in the field of
new product development.
water and wastewater.
Dr. Scott Cunningham is an Associ-
Between 2001 and 2008 he was the R&D manager and
ate Professor of Policy Analysis and
COO of Insyst Ltd, of Start-up Company which devel-
Systems Engineering at Portland
oped analysis tool for the identification of abnormality in
State University. He earned degrees
industrial systems. Between 2009 and 2013 he co-devel-
in engineering and in policy from
oped with White Water Ltd. an online tool for the identi-
the Georgia Institute of Technol-
fication of water contamination events.
ogy and the University of Sussex
(SPRU). He teaches topics of design,
Parallel to his commercial activity, Dr. Brill has been in-
decision-making and data to M.Sc.

56
TUTORIALS
students. He co-authored the book Tech Mining (John to achieve open innovation through the fusion of new
Wiley and Sons, 2004) with Alan Porter. He is the Eu- technologies and the diversity of researchers from Dai-
ropean Associate Editor for the journal Technological kin and as well as outside the company.
Forecasting and Social Change.
Mr. Katsumi Kawahara joined Daikin Industries in 1987
Mr. Dong-Joon Lim is a PhD student after completing his degree at the School of Engineering,
of Engineering and Technology Man- Osaka University. He first worked at the Mechanic Tech-
agement at Portland State Univer- nology Research Lab from 1987 to 2000 for the research
sity’s Maseeh College of Engineering of new materials, compressors, alternative refrigerant
and Computer Science. His current tribology, total enthalpy heat exchanger elements, and
research interests include technology LCA. In 2000, he became Manager of the Mechanic R&D
forecasting, efficiency measurement, Strategy Division and was in charge of strategy plan-
trajectory mapping, and technologi- ning for air conditioning R&D and the HR mapping for
cal innovation. researchers’ recruitment. In 2004 and 2005, Mr. Kawa-
hara worked as Senior Manager and
General Manager for the Air Condon-
DAIKIN INDUSTRIES - NEXT GENERATION’S ing Development Division for the
INNOVATION MANAGEMENT preparation of the Daikin’s Technol-
ogy Manifesto, employees’ awareness
revolution, and the merchandize de-
DATE: THURSDAY, JULY 31 velopment planning coordination.
TIME: 10:30-12:00 In 2007, he became Chief Engineer
of the Air Condoning Manufacturing
LOCATION: SHIRASAGI-2
Division, and was responsible for the
strategy planning on components
SPEAKER: Mr. Katsumi Kawahara, Daikin Industries,
and materials coat-down, rare-metal procurement, and
Japan
the establishment of a new copper tube manufacturing
site. Since 2011, Mr. Kawahara has been in charge of
The outcome for an excellent company seeking con-
the Technology and Innovation Center (TIC) Prepara-
tinuous improvements of its merchandize is that at one
tion Office, and has been dedicating his work to strat-
point, what its product provides will eventually exceed
egy planning for the realization of the TIC, including
the actual needs of customers, driving the market to-
the building construction, smart-grid operation work-
wards a search for new products, and losing its position
ing groups, and the construction of new management
as a leading excellent company. In this context, while
structures.
Daikin Industries reached Global No.1 in the air condi-
tioning field, there is no doubt that it shall pursue fur-
ther energy-savings, noise reduction, miniaturization,
and quality sophistication. However, when the basic
functions of air conditioning exceed what customers
and the market require, or when commoditization takes
place such that there are barely differences compared
with rival companies, the realization of creating “new
customer value” will become more than ever necessary.

We, the Daikin Industries, believe in the potential of

air. We believe that what air – beyond the scope of air
conditioning – can provide to people’s lives is still un-
der explored, and that is our duty as the Global No. 1 to
take the leading position to realize the new value of air
and to change people’s perspectives of air conditioning.
With such expectations, the Daikin’s new Ba (site) of co-
creation – the Technology and Innovation Center (TIC)
– is scheduled to open in November, 2015, with the aim

57
PANELS
MEET THE EDITORS engineering complexities and the vast quantity of data
and information that has been enabled through modern
ICT (information and communications technology)
DATE: MONDAY, JULY 28 applications? In this context, what are the areas that the
TIME: 14:00-15:30 technology management community needs to address,
LOCATION: OOTORI-2 BALLROOM and how will they overcome the challenges. Therefore,
this panel session will consider the issues at stake in
PANELISTS: Timothy Anderson, Portland State Uni- knowledge-intensive industries and explore whether
versity; Gloria Barczak, Northeastern University; Tu- we need to further develop, modify, replace or even
grul Daim, Portland State University; Robert Harmon, abandon our current approaches to managing technology
Portland State University; Fred Phillips, Stony Brook - and engineering systems.
State University of New York and SUNY Korea; Steven
Walsh, University of New Mexico The session will be convened by two presenters, one
from the industrial sector (in Canada) and the other from
Meet the editors of the Technology Management related academia (in the United Kingdom), thereby allowing
journals. The editors will be discussing the philoso- a broad and international perspective to be brought
phies, criteria, and submission processes of their jour- to bear on the subject. The session will commence
nals and answer questions from prospective authors. with two short presentations given by the conveners,
which will provide context to the session, help identify
MANAGING TECHNOLOGY IN KNOWLEDGE- some of the challenges and stimulate thinking around
INTENSIVE INDUSTRIES solutions. Attendees of the session will then be able to
contribute their own perspectives through a short period
of syndicate work and as part of the final discussion
DATE: MONDAY, JULY 28 period.
TIME: 16:00-17:30
LOCATION: HIBARI-1 Dr. Simon Philbin is Associate Director of Enterprise
Projects at Imperial College London, where he leads
PANELISTS: Simon P. Philbin, Imperial College Lon- corporate development projects across the university.
don; Donald Kennedy, Willbros Canada He is also a Visiting Fellow of Imperial College
Business School. Dr. Philbin
Technology and engineering management practitioners joined Imperial in 2003 and prior
in knowledge-intensive industries, such as the to this he worked in scientific and
high-tech and engineering sectors, face a number managerial roles for QinetiQ and
of challenges. These include the relentless pace of DERA (UK Ministry of Defense).
technological and organizational change, increasingly Dr. Philbin holds a BSc (University
complex engineering systems as well as greater levels of Birmingham) and PhD (Brunel
of global competition. Industrial companies are subject University), both in chemistry, as
to a constant requirement to innovate and remain well as an MBA with distinction
competitive, such as the need to maintain drug pipelines from the Open University Business
in the pharmaceutical sector, or the need for energy School. He is published widely
sector companies to reduce levels of carbon emissions. across several areas including project management,
There are, however, many opportunities. Advances in systems engineering, university-industry research
science and technology are providing opportunities for collaboration and chemistry. Dr. Philbin is a recipient
new business models to be adopted, and the ability to of the Merritt Williamson best paper award from the
capture, analyze and leverage large datasets and diverse American Society for Engineering Management (ASEM)
forms of information is allowing some organizations to and the Rod Rose best paper award from the Society of
move ahead of competitors. Research Administrators (SRA) International.

In the past, proven and fundamental approaches to

Dr. Donald Kennedy, PhD, P.Eng., attended his first
technology and engineering management have prevailed
PICMET in 2004. He has spent most of his time involved
each time; however, the inevitable question arises – how
at the ground level of the execution of mega projects
long will this continue? Do we need to consider new
with budgets often exceeding $10 billion USD. He has
management frameworks to help industry cope with the

58
PANELS
spent time as a lecturer at Canadian
Universities. He currently works
in Project Controls for an industrial
construction company. He has
written two books on the need for
improved management of technical
people.

PICMET ’15 AND ’16

PLANNING SESSION

DATE: THURSDAY, JULY 31

TIME: 16:00-17:30
LOCATION: ZUIUN-1

This panel session will provide an opportunity to give

feedback on PICMET ’14 and to get involved in the plan-
ning for PICMET ’15 and ’16 conferences. PICMET ’15
will be held August 2-6, 2015, at the Hilton Portland &
Executive Tower in Portland, Oregon, USA.

59
SESSIONS
MA-00 PLENARY - 1 MB-01.1 [R] Approach to Analyze the Organizational Characteristics for
Being an Innovative Organization
DATE: MONDAY, 7/28/2014 Norawat Chutivongse; Mahidol University, Thailand
TIME: 08:30 - 10:00 Nathasit Gerdsri; Mahidol Univeristy, Thailand
ROOM: OOTORI
Innovation has become an important weapon for an organization to sustain its competi-
CHAIR(S): KIYOSHI NIWA; THE UNIVERSITY OF tiveness under today’s business dynamic. This paper aims to propose the idea of how
TOKYO, JAPAN to develop a model to assess the organizational characteristics for being an innovative
organization. With the development of the model, it would help the top management of any
organization determine proper strategies to fill in the strategic gaps between the current
MA-00.1 [K] Management and Technical Innovation of Railway as Social
and future requirements for becoming an innovative organization.
Infrastructure Can Make Higher Quality of Life
Masaki Ogata; East Japan Railway Company, Japan MB-01.2 [R] Innovation Processes in Business Ecosystems: Creating a
The level of infrastructure is considered to be the index most correlated with a nation’s Common Understanding by Requirements
competitiveness. In this context, transportation as infrastructure plays an important and Peter E Harland; Technische Universitaet Dresden, Germany
indispensable role in society. In particular, the railway in the center of public transporta- Sabine Wuest; Technische Universitaet Dresden, Germany
tion reduces significantly traffic jams by its characteristics of large capacities and high Ozgur Dedehayir; CeTIM, Netherlands
efficiency. It also has various characteristics such as environmental superiority and short
In established supply chains, companies use specific requirement standards to coordinate
trip time, greatly contributing to economic growth and regional development. JR East hold-
product development activities. In recent years, companies like Apple and Google have
ing infrastructure of the railway system operates and maintains various categories of rail
focused on creating and controlling business ecosystems that integrate actors also from
transport including Shinkansen, metropolitan, suburban, and regional trains together with
other industries in their innovation processes. These ecosystems are characterized by a dif-
manufacturing of rolling stock. We also manage life-style businesses such as station space
ferent way of communicating requirements necessary to achieve successful collaboration
utilization, shopping centers, hotels, and so on, and at the same time operate a micropay-
in a joined innovation process. In this paper, we endeavor to identify those factors which
ment business. Thus, we sustainably diversify in the multiple businesses described above,
which has been and will be mostly accomplished by management and technical innovation. emerge as important in how requirements are communicated in the ecosystem setting to
We believe that this sustainable innovation of transportation can raise people’s quality of provide stable and predictable operations. To this end, we explore four ecosystems display-
life. JR East is the overall customer service industry with the integrated technology. Today, ing different product innovation traits and seek the variables that determine the manner
we strongly promote the management & technical innovation and globalization. Towards in which requirements are communicated in business ecosystems. Our explorative work
the future, it is extremely important to adapt to the rapidly changing management environ- leads to central propositions, which we offer as the focus of future extensions of our work.
ment such as shrinking market caused by low birth-rate and an aging society, strongly
MB-01.3 [R] Core Technological Competence and Knowledge Accumulation
interrelated global economy, development of ICT, advancement of globalization, environ-
in the Functional Food Industry: An Empirical Study of Japanese Food Firms
mental issues like the greenhouse effect, and frequent occurrences of natural disasters.
This adaptation will enhance our company to grow and raise the satisfaction of our custom- Paveena Lalitnorasate; Tokyo Institute of Technology, Japan
ers as well as contribute to society. Through these activities, we strive to also contribute to Kumiko Miyazaki; Tokyo Institute of Technology, Japan
Japan’s competitive edge in the world. Technological competence, an important factor for competitive advantage in several in-
dustries, was seldom studied in the food industry. While being called low-tech and largely
MA-00.2 [K] Promoting GEMBA (workplace) Innovation
dependent on markets and suppliers, the food industry has continuously adapted and inno-
Tetsuji Ohashi; Komatsu Ltd., Japan vated products responding to changing market and technological opportunities. The flour-
Mr. Ohashi will start the presentation by introducing the KOMATSU Way, which has been ishing functional food industry in Japan (FOSHU), regardless of existing complex systematic
passed on as the “DNA” of Komatsu’s ways of manufacturing. He will then move on to regulation, is one of a proof that food firms have capabilities to perceive the market op-
DANTOTSU (unique and unrivaled) products, DANTOTSU service, and finally, DANTOTSU portunity and technological changes, seek for knowledge and learn to efficiently integrate
solutions, all of which are based on the KOMATSU Way. He will spotlight Komatsu Machine acquired knowledge in their core competences. The study on technological profiles and
Tracking System (KOMTRAX) and Autonomous Haulage System (AHS) as the successful patent analysis allows understanding in firms’ technological strategies such as positioning
cases of DANTOTSU solutions. KOMTRAX enables the customers to remotely monitor, and dynamics of technological competences. The findings on six Japanese food firms that
manage and analyze their machines’ operating conditions, thereby helping them reduce have FOSHU product activities have confirmed the role of core technological competence
machine lifecycle costs, such as maintenance, fuel and operator expenses. AHS, which as a foundation of new creations under uncertainties, and imply the strategic importance
Komatsu led the world in commercializing, frees truck drivers from a strenuous work en- of organizational flexibility in knowledge accumulation and learning process that facilitate
vironment at mines, therefore achieving an ultimate form of safety as well as reducing firms in creating competitive advantage and responding to the new opportunities.
the running costs of trucks due to stable driving conditions of driverless trucks. He will
introduce actual cases of service and solutions designed to create new customer values. MB-02 Technology Management Framework-1
He will finish the presentation by describing Komatsu’s roadmap of product development Monday, 7/28/2014, 10:30 - 12:00
for solutions and its efforts to make innovation as Komatsu looks into the advancement of Room: Ootori 2
technologies and changes of market needs. Chair(s) Antonie M De Klerk; University of Pretoria

MB-01 Innovation Management-1 MB-02.1 [R] Framework to Design the Interface Between Technology
Monday, 7/28/2014, 10:30 - 12:00 Development and Product Development
Room: Ootori 1
Guenther Schuh; Fraunhofer Institute for Production Technology IPT, Germany
Chair(s) Andre J Buys; University of Pretoria
Katharina Apfel; Fraunhofer Institute for Production Technology IPT, Germany

60 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
In order to stay globally competitive, manufacturing enterprises face an increasing pressure In order to utilize intellectual property created by researchers at universities and to create
to bring new products and applications to the markets, to enhance existing products tech- new industries, the role of university ventures plays extremely large. However, it has not
nologically and to produce them at a lower price. New technological findings can enable succeeded in ventures creation in Japan. One of the reasons may be that the application
enterprises to meet these challenges. In practice, technology developments with a long created by researchers at a university does not meet the needs of the market. It is neces-
time horizon are given a low priority compared and due to everyday business. Therefore, sary that the mechanism providing solutions for solving the problems and systems for
more and more enterprises separate their technology development and product develop- providing products and services are demanded by the market. In this research, the case
ment units to increase innovation focused technology development. Due to this additional of “Program for Creating Start-ups from Advanced Research and Technology (START pro-
interface in the R&D organization, new problems appear, resulting in technology findings gram)” is shown, which has been implemented for university ventures creation in Japan.
not being implemented in products, e.g., due to wrong time for transfer, insufficient tech- Additionally, the effectiveness of the stage-gate method that DBJ Capital has adopted to
nology readiness, or technologies that fail to meet product needs. The reasons for these become the commercialization management system and other know-how will be examined.
problems often concern different aspects in the organization, e.g., culture, communication
or strategy. In this paper of ongoing research, we introduce a framework to design the MB-03 Intellectual Property-1
interface between technology development and product development. Monday, 7/28/2014, 10:30 - 12:00
Room: Ootori 3
MB-02.2 [A] The Collaborative Web: Building a Divergent Organizational Chair(s) Takao Fujiwara; Toyohashi University of Technology
Model for Research and Development, Based on 21st Century Notions of
Employee Engagement MB-03.1 [R] Technology Portfolio, Patent Litigation Probability and Firm
Performance
Laura McKinney; Oregon University System, United States
Jef Bell; Galois, Inc., United States Michael Lee; National Chung Hsing University, Taiwan
Hsing-Ning Su; National Chung Hsing University, Taiwan
We describe the results of a 7-year management experiment in a small, high technol-
ogy, research-services enterprise where the company moved from a traditional hierarchi- R105, This paper investigates if technology portfolio and patent litigation probability affect
cal management structure to a novel, researcher-centric, client-focused organization. We firms’ short- and long-term performances, which in past literature have mostly been as-
sociated with economic indicators or financial models. The patent data used in this paper
challenged traditional organizational assumptions: Management is sometimes denigrated
are downloaded from the USPTO patent database, and patent litigation probabilities are
by technical leadership. So what is the meaning of “manager?” Is that concept still use-
obtained from a previous study. To measure firm performance, the return on asset (ROA)
ful? What structure might take its place? Technical staff members are often not trusted to
and the market value are calculated as the short-term and long-term performances, re-
understand business. What if we explicitly engaged engineers in business planning and
spectively. The correlation coefficient is then employed to approach the ROA and the mar-
decisions? The technical skills of managers often decay, reducing their effectiveness in
ket value to evaluate if technology portfolio and patent litigation probability correlates with
the long run. What if we share and rotate leadership in engineering? The value of technical
the short-term and long-term performances of firms. The result of this paper sheds light for
staff is directly correlated to how well they stay current, which sometimes is at odds with
firms to make strategic decisions based on their technology portfolio and to provide a novel
longevity of staffing. What if we paid people based on the value of future results? This paper
way to identify firm performance.
will answer the questions of why we did this, from whom did we draw insights, what we
learned, and finally, whether we were successful in improving the value to the client and MB-03.2 [A] Linkage between Science and Technology: A Case Study of
the engagement of our research staff. Global Leading Smartphone Companies

MB-02.3 [R] Proposal for a New Framework for a Medical Service System Kai-Lin Chi; NARLabs, Taiwan
Ming-Kwen Tsai; Tungnan University, Taiwan
Using Smartphones
Toshinobu Ohnishi; Japan Advanced Institute of Science and Technology, Japan In this study, the number and the strength of scientific linkage of smartphone related pat-
Michitaka Kosaka; Japan Advanced Institute of Science and Technology, Japan ents of global leading companies are analyzed. The results show that patents with litigation
or transfer cite more journal papers. Therefore, the analysis of the strength of scientific
A service system in service dominant logic (SDL) is considered to be a configuration of
linkage of smartphone related patents of global leading companies will help to evaluate
operant resources including human beings that effectively increases value-in-context. It is
the quality or value of the patents. The companies that have been listed in the worldwide
important to integrate these operant resources in this configuration to develop products and
smartphone vendor market share by IDC from 2012Q1 to 2013Q2 are included in this
services in value co-creation between firms and customers from the viewpoints of value-
study. The results show that the top two smartphone companies, Samsung Electronics Co.,
in- use or value-in-context. We propose a new framework for a medical service system
Ltd. and Apple Inc. both have strong technology capacities. Samsung Electronics Co., Ltd
using smartphones from the viewpoint of an effective configuration of operant resources
own 9,534 smartphone related patents, which is ranked second in the 10 companies. The
for value co-creation. This framework consists of three subordinate service systems. The strength of Apple Inc.’s patents is high, though it has only 2,267 patents. The percentage
first is a subordinate service system where operant resources are integrated, the second is of patents citing journal articles of Apple Inc. is the highest among the10 companies. Both
a subordinate service system to attain value-in-use and value-in-exchange, and the third the patents of Samsung Electronics Co., Ltd and those of Apple Inc. have cited the journal
is a subordinate service system to accomplish value-in-context. These subordinate service articles published by the institutes in the country where these two companies are located.
systems are connected with actors who play an important role in the value-in-context of
operant resources. This framework was demonstrated to be effective in the management MB-03.3 [R] Intellectual Capital Measures: Literature Review
of firms providing products and services through analysis of a case study and it could be Shu Yuan Huang; Feng Chia University, Taiwan
expanded to various service systems.
In the era of the knowledge-based economy, enterprises are in a new game to win by
MB-02.4 [A] Research on Commercialization Management System Which intellectual capital, which is the key of corporate competitiveness. Hence, measurement
Serve as the Infrastructure for Creating University Ventures of intellectual capital becomes an urgent task for organizations. Sveiby (2001) divided the
measuring methods into four categories, namely DIC (direct intellectual capital methods),
Yasuhisa Yamaguchi; DBJ Capital, Japan
MCM (market capitalization methods), ROA (return on assets methods) and SC (scorecard

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 61

SESSIONS
methods). This study adopted this classification method to review the total of 466 articles Mary Mathew; Indian Institute of Science, India
published in the Journal of Intellectual Capital from the initial issue in 2000 to 2013, and
Unmet clinical needs remain the primary driving force for innovations in medical devices.
classifies the 45 articles concerning intellectual capital measures. The purpose is to gain
While appropriate mechanisms to protect these innovative outcomes are essential, the per-
an insight into the development and application of various measuring methods for the refer-
formance of clinical trials to ensure safety is also mandated before the invention is ready for
ence of future research and practical application.
public use. Literature explaining the relationship between patenting activities and clinical
MB-04 Technology Management in Biotechnology-1 trials of medical devices is scarce. Linking patent ownership to clinical trials may imply
Monday, 7/28/2014, 10:30 - 12:00 product leadership and value chain control. In this paper, we use patent data from Indian
Room: Zuiun 1 Patent Office (IPO), PCT, and data from Clinical Trials Registry of India (CTRI) to identify
Chair(s) Mary Mathew; Indian Institute of Science whether patent assignees have any role in leading as primary sponsors of clinical trials.
A total of 42 primary sponsors are identified from the CTRI database in India. Number of
MB-04.1 [R] Acquisition of Drug Candidates in New Drug Development in patents awarded to these primary sponsors in the particular medical device, total number
Japan of patents awarded to the primary sponsor in all technologies, and total number of patents
Ryo Okuyama; Tokyo Institute of Technology, Japan in the specific medical device technology provide an indication of leadership and control in
Hiroshi Osada; Tokyo Institute of Technology, Japan the value chain.

Open innovation (OI) is becoming a popular R&D management strategy in pharmaceuticals. MB-05 Technology Marketing-1
In this study, we performed a comprehensive data collection on drug candidate acquisition, Monday, 7/28/2014, 10:30 - 12:00
which has been the major OI mode during the drug development phase, in the Japanese Room: Zuiun 2
pharmaceutical industry for the past 30 years. Our empirical analysis revealed that the Chair(s) W. Austin Spivey; University of Texas at San Antonio
acquisition of drug candidates has been widely conducted (accounting for a quarter of all
newly developed compounds), and has contributed to more than half of launched products. MB-05.1 [A] Marketing Testbeds for High Tech Innovations: The Case of
Surprisingly, the acquisition of drug candidates has remained flat for the past 20 years; it Taurob Robotics
has not increased in recent years despite the advocacy of OI. Acquisition at the preclinical Matthias Biegl; TAUROB Corporation, Austria
stage was prevalent in the 1980s, and then late-stage acquisition started to increase and Rainer Hasenauer; Vienna HiTECH and WU Wien, Austria
has dominated in recent years. There was no significant difference in therapeutic area Lukas Silberbauer; TAUROB Corporation, Austria
distribution between in-house and outside-origin projects, suggesting that drug candidate Peter Filo; Economics University of Bratislava, Slovak Republic
acquisition was utilized mainly to reinforce internal R&D. Our findings can serve as a basis Jozef Orgonas; Economics University of Bratislava, Slovak Republic
for discussion on the future direction of drug candidate acquisition in the Japanese phar- Barbora Paholkova; Economics University of Bratislava, Slovak Republic
maceutical industry. Charles M Weber; Portland State University, United States

MB-04.2 [R] The Current Status and Value Creation of Unlisted Biotech Drug This paper describes how Taurob GmbH (LLC), a startup firm in robotics from Vienna, Aus-
Discovery/Development Firms (Biotech DDFs) in Japan: A Holistic Approach tria, commercialized its flagship product platform, the Taurob Tracker, using the marketing
Mitsuya Sakurai; Kyoto University, Japan testbed (MTB) approach. Taurob developed a highly versatile robotics platform, the Tracker,
Hawa I Munisi; Kyoto University, Japan for use in highly hazardous environments. The design is very modularized; it can be custom-
Hiroaki Kakihara; Kyoto University, Japan ized to nearly any environment, but one design does not fit all environments. To make the
Shintaro Sengoku; Kyoto University, Japan Tracker profitable, Taurob has to characterize many potential market segments before their
respective market windows open. The Hi-Tech Center, a multinational university-industry
Biotech Drug Discovery/Development Firms (Biotech DDFs), biotech firms that aim to dis-
partnership in Vienna, Austria, performed a market analysis for the Taurob Tracker using
cover and develop drugs, have recently started playing an important role in creating new
the MTB approach. As a result of this analysis, the Taurob Tracker has entered or is plan-
drugs alongside traditional pharmaceutical companies. With the intention of proposing a
ning to enter at least five markets - urban fire departments, railway fire departments, min-
policy that resolves issues concerning the cultivation of Biotech DDFs in Japan, we exam-
ing companies, petrochemical plants and nuclear power plants - in a timely manner. The
ined 44 unlisted Biotech DDFs through a comprehensive investigation using public domain
Hi-Tech Center has applied the MTB approach to more than a dozen additional products in
information and commercial databases. We then analyzed the patents, and research and
as many industries. Key lessons learned include, 1) cross-functionality is essential; 2) MTB
development pipelines, which are the key sources of Biotech DDF’s enterprise value. The
is ideally suited to overcome semantic communication barriers between users/customers
results of profiling and subsequent analysis indicated that most of the clinical compounds
and suppliers/innovators; and 3) behind every bottleneck lies a new market opportunity.
by Japanese unlisted Biotech DDFs are currently in a development stage where there is little
possibility that they will be approved as pharmaceutical products. The results also showed MB-05.2 [R] Marketing Customized Products: A Discussion on the
that the patents of Japanese unlisted Biotech DDFs are heavily dependent on academia. Preference of Color Combinations
We revealed that the industrial base for Japanese unlisted Biotech DDFs is still weak even
Yang-Chih Lin; Chung-Yuan Christian University, Taiwan
though the government’s innovation policies have made large financial supports for aca-
Chin-Yi Chen; Chung-Yuan Christian University, Taiwan
demia research to build up the biotech industry for one of the leading sectors. This result
Yu-Ying Chang; Chung-Yuan Christian University, Taiwan
according to our holistic approach suggests that effective measures to strengthen Japanese
Biotech DDFs need to be proposed. Nowadays, firms design personal products, that is, customized products which include
changing the color and material to fulfilled consumers’ diversified needs. The study fo-
MB-04.3 [R] Understanding Medical Device Patenting and Clinical Trials for cuses on exploring the relation between aesthetics lifestyle and color combination of the
Product Leadership simple model of a cellular phone. The scale of aesthetics lifestyle is adopted in this study to
G Naga Rekha; Indian Institute of Science, India investigate the consumers’ preferences of color combinations. The research result shows
Srigowtham Arunagiri; Indian Institute of Science, India that there are the correlations between monochrome, double-color, and tri-colored; and

62 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
different types and matching colors of products won’t affect the choice of colors. Besides, effective, geofence-triggered interventions (push marketing) that leverages viral or expo-
the color preferences of the blocks on product want to highlight the block of trademark, but nential returns. The viral or exponential growth behavior of modern social media-based
other blocks have only slight differences. interactions has garnered much attention in both public and private circles. The potential
for harnessing and controlling these epidemic-like dynamics of spread or diffusion rep-
MB-05.3 [A] Purchase Likelihood Prediction for Targeted Organic Food resent a significant and, as yet, underdeveloped marketing approach. This is especially
Marketing Campaigns in China true in the context of geo-fencing strategies and designs. Despite the potential for highly
Beau Giannini; Tongji University, China leveraged returns for location-based services (LBS), several barriers remain. Due to pri-
Song Chen; Tongji University, China vacy concerns, legal issues, the immaturity of big analytics, and constraints presented by
Pavel Paramonov; Multi-disciplinary Insights LLC, United States physical-level communications and geo-tracking enabling technology, LBS has remained
Ying Yu Wu; Tongji University, China under-developed and under-actualized. This reality is rapidly changing. This paper focuses
on recent developments in big analytics, especially the integration of social networking dy-
The demand for organic food products in China is growing in response to both increased
namics, text mining, semantics, dynamic behavioral profiling, and real-time trigger-based
spending power and food safety concerns. However, identifying likely buyers of organic
geo-sensing capabilities that are enabling the next generation of high performance direct
products proves challenging due to their relatively small fraction in the overall population.
digital marketing services.
Our study explores applications of machine learning algorithms for effective management
of organic food marketing campaigns in China. Based on the data we collected through an
MB-06.3 [R] The Evolutionary Process from a Technology Concept to a
online choice-experiment type questionnaire of Chinese consumers, a purchase likelihood
Service Concept: A Cloud Computing Case Study
estimation framework has been developed that utilizes customer profile traits such as age
Rieko Kataoka; Japan Advanced Institute of Science and Technology, Japan
group, family status, education level, and geographic location. In addition, we apply cluster-
Yasuo Ikawa; Japan Advanced Institute of Science and Technology, Japan
ing techniques to perform data-driven organic market segmentation and identify consumer
Naoshi Uchihira; Japan Advanced Institute of Science and Technology, Japan
profiles ready to pay more for high quality, certified organic products. The resulting market
segments are compared to various types of organic consumers discussed in the literature. In information technology (IT), new concept words frequently appear and affect the busi-
Our algorithms provide a useful framework for online retailers who are seeking lean strate- ness environment. In several cases, the core technologies and architectures remain the
gies of market entry in China with their health food brands. same despite slight concept changes. For example, both grid computing and software as
a service (SaaS) are considered to be the forerunner of cloud computing. In this paper, we
MB-06 Knowledge Management-1 describe the manner in which we applied a text mining approach to analyze all articles
Monday, 7/28/2014, 10:30 - 12:00 of the 2002-2012 editions of a famous IT magazine; attributing to this analysis, we pro-
Room: Chidori pose a new evolutionary model describing how technological concepts are transformed
Chair(s) Robert Harmon; Portland State University into services. We focus our analysis on cloud computing, and this analysis reveals that the
technical concept of “grid computing” and other related concepts appeared together in the
MB-06.1 [R] Realizing Knowledge Management in Value Creation Systems first phase. In the second phase, such a group of words integrate to form a new concept,
Using Principles of Fuzzy Control SaaS, which later expands into PaaS and IaaS. Finally SaaS develops into “cloud comput-
Pascal Krenz; Helmut Schmidt University Hamburg, Germany ing,” and gains recognition in each industry as a completely specialized service concept
Sissy-Ve Basmer; Helmut Schmidt University Hamburg, Germany (i.e., “x-cloud”). In addition, our analysis reveals that concept evolution has been affected
Sonja Buxbaum-Conradi; Helmut Schmidt University Hamburg, Germany by another evolution, namely from the organization-oriented world to the individual-oriented
Tobias Redlich; Helmut Schmidt University Hamburg, Germany world by the advancement of social networking in our societies. This phenomenon provides
Jens Wulfsberg; Helmut Schmidt University Hamburg, Germany further interpretation on concept evolution.
Franz L Bruhns; Helmut Schmidt University Hamburg, Germany
MB-07 Strategic Management of Technology-1
The increasing complexity of value creation processes and the surrounding economic en-
Monday, 7/28/2014, 10:30 - 12:00
vironment (e.g., growing granularity of value chains, spatial distribution) gives rise to new
Room: Shirasagi 1
challenges for the design and coordination of value creation systems. From a systems
Chair(s) Xiangdong Chen; Beihang University
theory perspective, inter-organizational knowledge management has the potential to meet
these challenges if it is carefully integrated in general management practices. Based on
MB-07.1 [R] Co-Evolution of Markets for Technology and Markets for
empirical findings from an industrial cluster in Germany, the authors identified three central
Products in Mobile Telecommunication Standards: Examination of Essential
conflicts of objectives that may occur during the implementation of knowledge management
Patents for GSM, WCDMA, and LTE Standards
in complex value creation systems. Consequently, a context-sensitive compensation of the
Sangoon Yang; Hanyang University, Korea, South
conflict-causing variables is necessary. Based on these premises, a systemic knowledge
Taehyun Jung; Hanyang University, Korea, South
function has been developed that operates analogously to a fuzzy controller and is able to
assess the system performance with regard to an intended system state and, finally, sug- Patents conforming to technology standards (“essential patents”) in a rapidly-changing and
gests actions for regulation. technology-intensive industry such as the mobile telecommunication industry have strategic
values to the holder of the patent. Firms who play in such an industry, either manufactur-
MB-06.2 [R] Viral Geofencing: An Exploration of Emerging Big-Data Driven ers, parts suppliers, or non-practicing entities, thus fiercely compete against each other
Direct Digital Marketing Services to develop standards-conformant technologies. In the mobile telecommunication industry,
Robert L Brown; Portland State University, United States complex dynamics among firms (that stem from the different positions of each firm in the
Robert R Harmon; Portland State University, United States market for products and for technology) has formed interesting emerging patterns. In the
paper, we examine the evolutionary pattern of the relationship between the position of a
This paper explores approaches for the effective integration of several focal areas of ad-
firm in product markets and its position in technology markets as the dominant design shifts
vanced analytics on currently achievable big data platforms to enable timely, and maximally
from one to the next. In particular, we analyze essential patents conformant to different

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 63

SESSIONS
generations of mobile telecom standards (i.e., GSM, WCDMA, and LTE) from 2 different multitude of random factors, evident uncertainty and accumulation exist. Therefore, path
perspectives: 1) the product market position of the patent holder; and 2) the impacts of dependence exists in the process of technological innovation. Through the analysis of the
experience in product market and technology development on the position in the technol- enterprise innovation process, the learning process and the technological knowledge ac-
ogy market for the subsequent standards. We discuss the emerging patterns of players in cumulation, the behavior pattern of enterprises can be understood more accurately, the
relation to their positions in both product markets and technologies. enterprise theory can be further improved, the research contents of economics can be
enriched, and the guiding ideology for the research of innovation economics and techno-
MB-07.2 [R] Exploring High-technology Firms’ Open Innovation Strategy and logical economics can be obtained. In this paper, the path dependence of the technological
Performance from Knowledge-based View innovation activities of the strategic emerging industries in Zhejiang province was quanti-
Chun-Hsien Wang; National Chiayi University, Taiwan tatively analyzed by using the theory of evolutionary economics, and the acting path was
Chih-Cheng Lo; National Changhua University of Education, Taiwan studied systematically.
Pei-Yu Chien; National Sun Yat-sen University, Taiwan
MB-08 Outsourcing-1
Many studies have indicated that open innovation is critical to superior performance, yet
Monday, 7/28/2014, 10:30 - 12:00
findings have demonstrated the importance of different sources of abundant external
Room: Shirasagi 2
knowledge to innovation efforts. In this study, we attempt to link the open innovation view
Chair(s) Amnon Gonen; Holon Institute of Technology - HIT
and knowledge-based view to explain how a firm’s external technology acquisition ability
influences its innovation deployment, as well as its performance. That is, grounded in the MB-08.1 [R] Regionalization of Engineering: A Structured Process Including
open innovation view and knowledge-based view literatures, this study identifies key factors Risk Considerations
that allow for inbound open innovation and increase its efficacy and effects in a high com-
Thomas Schaeffler; Siemens AG, Germany
petitive environment contingency. Based on a survey of high-technology firms, the results
Matthias Foehr; Siemens AG, Germany
support the expectation that the ability to build well-developed collaboration channels with
Florian Steinmann; Friedrich-Alexander-University, Germany
external connections in a competitive environment will increase the efficacy of inbound
Rudolf Kodes; Siemens AG, Germany
open innovation in achieving superior performance.
Andreas Muller-Martin; Siemens AG, Germany
MB-07.3 [R] A Study on the Modes of Open Innovation Matched With Firms’ Arndt Luder; Otto-von-Guericke University, Germany
Internal Capabilities The companies active in international project businesses are faced with the optimization
Yufen Chen; Zhejiang Gongshang University, China task of how the different phases in the technical value chain can most efficiently be shared
between headquarters and local country organizations. Many regionalization cases the au-
The open innovation paradigm coined by Henry Chesbrough offers a new way of thinking
thors have examined have critical issues in domains such as internal setup, strategy, risk
about and managing innovation. But it is still unknown how to manage open innovation
assessment, or know-how transfer. Therefore, in this paper, a process detailing how re-
efficiently. This paper analyzes key innovation resources owned by outside organizations.
gionalization efforts in engineering can be effectively organized is explained, especially tak-
Based on the essential characteristics of open innovation, this paper establishes the modes
ing into account how typical risks inherent to regionalization can be identified. The process
of open innovation matched with firms’ internal capabilities. The research manifests that
starts by defining regionalization goals in relation to the business strategy and identifying
openness does improve performance of innovation, and furthermore, there are interactions
possible risks. After analyzing the preconditions, a regionalization concept is established
between internal capabilities and modes of openness. This leads to the suggestion that
by careful evaluation of different scenarios. Upon a decision for a certain scenario, detailed
firms should select suitable modes matched with their internal capabilities. Specifically, it
planning of regionalization is started, including e.g., preparation of change management
is suggested that different types of firms should adopt different matching strategies. For
and ramp-up of engineering manpower. Setting up the local organization includes training
instance, for firms with intensive internal R&D activities and strong internal R&D capabili-
of employees, preparation of suitable environments and adaption of engineering processes.
ties, collaboration with science-based partners is preferable. But, for firms with good R&D
In this phase, the first regionalized projects can be performed. A carefully chosen lessons-
capabilities and medium manufacturing capabilities, collaboration with horizontal connec-
learned process helps to augment the performance of the organization in its environment; a
tions will be an optimal option. Meanwhile, for firms with medium R&D capabilities, col-
phase-out step may conclude the work in a regionalized environment. Practical information
laboration with technology related organizations and value chain partners will achieve better
gained from expert interviews and taken from real regionalization cases in a multi-national
innovation performance. In sum, this paper states that it is important for firms to decide
company is presented in appropriate detail to illustrate the principles. They verify the ap-
whether they can access complementary resources, which is beneficial for innovation from
proach and show the direction of further research.
the openness.
MB-08.2 [A] How Can Foreign Multinationals Respond to the Complexity of
MB-07.4 [A] Research on the Improvement of Independent Innovation
Design Piracy in China?
Capability of Enterprises from the Path Dependence Perspective
Ganesh N Prabhu; Indian Institute of Management Bangalore, India
Jing Hu; China Jiliang University, China
Yueyi Zhang; China Jiliang University, China Design piracy is potentially lethal for foreign multinationals making products in China, as
Xinghua Fang; Cina Jiliag University, China high cost designs gets pirated with low manufacturing costs at acceptable quality for low
priced sales in China and abroad. Two common options of dealing with piracy are protect
The enterprise competitiveness is one of the core issues in the development of the national
and encourage, but neither effectively resolve this issue. We therefore suggest two dis-
and regional economy, and its center is the independent innovation of enterprises. At pres-
tinct market options. The first option (labelled product enhancement) is to convert products
ent, the enterprises in Zhejiang province are faced with an external environment which
through locally relevant redesign into significantly higher value products that address the
is extremely complex and turbulent. The traditional resource-based views and the core
small but high potential upper class Chinese who are less likely to seek pirated goods. The
competence analysis are no longer applicable to the technology research which developed
second option (labelled service enhancement) is to leverage local low cost services available
increasingly fast. The realistic technological innovation is the inevitable result of enterprise’s
in China to enhance their products by creating bespoke ethnic Chinese embellishments that
technological research and development activities. At the same time, to a large extent,
appeal to upper-middle class Chinese customers and by creating stronger product-service
enterprises’ technological innovation is a process of trial and error in a market where a
combinations that lock in the customer. While these options do not prevent piracy, they lead

64 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
to more China specific products that are less likely to be pirated into international markets. specialized assets and dynamic capability of focal firm have moderating effects on how
We illustrate how the European furniture firm IKEA can potentially adopt both of these PPPs co-create value. Finally, theoretical contributions, implications, and limitations are
modes in combination to create a distinct market space in China without compromising on discussed.
their product designs or low cost business processes that are effective worldwide.
MB-09.2 [A] Proposal of ‘Manufacturing Technology for Design (MFD)’ as
MB-08.3 [A] Innovative Public-Private and Philanthropy Partnership for a New Concept of Manufacturing Technology Management for New Value
Local Food Supply-Chain Infrastructure: Countryside Initiative of Cuyahoga Creation
Valley U.S. National Park Takehisa Seino; Toshiba Corporation, Japan
Ray R Gehani; University of Akron, United States Tomoaki Kubo; Toshiba Corporation, Japan
Miki Mori; Toshiba Corporation, Japan
In the post-modernist discourse of management of agro-food technology and urban infra-
structure planning, unprecedented climate change and sustainability are setting the context One of the most important issues in technology management at manufacturing compa-
for producing and supplying quality local food in highly densely populated urban and subur- nies is to realize “process innovations” that will improve current activities and business
ban regions. There is a seismic shift needed for innovative public and private partnerships processes in order to produce high-quality, low-cost products, systems, infrastructures
governing green infrastructure for local food production. This empirical multi-disciplinary and services with a short lead time by fully utilizing manufacturing technologies. Design for
case study uses business model innovation theory and green suburban infrastructure manufacturability (DFM) is one of the effective methodologies and concepts aiming at pro-
framework to examine the Countryside Conservancy Initiative start-up by Cuyahoga Valley cess innovations installing manufacturing knowledge and know-how into product design.
National Park (CVNP) for managing urban farming technology and local food production To strengthen the competitiveness of manufacturing companies, “value innovations” that
and supply chain. After considering some alternate theoretical frameworks, we use a case create new value for customers and markets are as important as “process innovations”.
study methodology. It is noted that despite various centralized attempts by federal and state However, DFM often prevents realization of value innovations because it restricts the flex-
governments to stop the decline of agriculture within CVNP, most historic food producing ibility of product design. The restriction of product design flexibility disturbs the possibilities
farms in existence since the 1800s slipped into disrepair and disuse. The Countryside Ini- of the creation of innovative products, systems, infrastructures, and services. To realize
tiative of CVNP was established in 1999 with an innovative 3P (public-private-philanthropic) both process innovations and value innovations, a different approach is required. In this
partnership between public sector CVNP, private farms, and a not-for-profit Cuyahoga Val- paper, “manufacturing technology for design (MFD)” is proposed as a new concept for
ley Countryside Conservancy (CV-CC). This 3P partnership involved incentivizing 60-year increasing the flexibility of product design, and manufacturing technology management for
long-term discounted leases for 13 agricultural farm lands, farm residences, and outbuild- MFD is discussed with references to actual applications.
ings to adopt and diffuse technological innovations for culturally intensive fruit and veg-
MB-09.3 [A] Corporate Business Model Innovation: The Case of Travel Agent
etable production, small intensive grazing operations, and small integrated crop-livestock
production. Certified organic food production was encouraged, though not mandated. In Yu-Ting Chang; Yuan Ze University, Taiwan
this study, selection, growth and impact of family farm enterprises in the green suburban Fang-Mei Tseng; Yuan Ze University, Taiwan
infrastructure in NEO region are investigated in the context of a business model innovation Ya-Ti Lin; Yuan Ze University, Taiwan
for family farmers. Strategic opportunities and challenges are proposed and discussed. Ching-Ying Yu; Yuan Ze University, Taiwan
Conclusions are left open for future discussion. Improvements in electronic information technology and the deployment of the Internet have
resulted in the success of e-commerce. Yet the business model of e-commerce must
MB-09 Enterprise Management-1 correspond to an ever-evolving Internet business environment. The question remains as
Monday, 7/28/2014, 10:30 - 12:00 to how organizations can establish and innovate their business models to keep up with
Room: Hibari 1 new Internet technology such as Web 2.0. Few studies have focused on business model
Chair(s) Takehisa Seino, Toshiba Corporation innovation. This study uses a qualitative research method to investigate the business model
innovations of Lion Travel, the largest travel agency in Taiwan. In-depth interviews and data
MB-09.1 [R] How Public-Private Partnerships Co-Create Value: The Case of
analyses help identify the major elements of Lion Travel’s business model, including phase
Cultural and Creative Industry
changes. The results indicate that Lion Travel has made continual efforts in three areas
Kuo-Hao Feng; Kun Shan University, Taiwan to innovate its business model for information technological revolution. Those three areas
Shih-Chieh Fang; National Cheng Kung University, Taiwan are informatization, Web 1.0, and Web 2.0. This paper concludes with future studies and
Shih Chin Tai; National Cheng Kung University, Taiwan relevant suggestions for business model innovation in the service industry.
Wen-Shan Lai; National Cheng Kung University, Taiwan
MB-10 E-Business-1
Public-private partnerships (PPPs) have received considerable attention in the field of pub-
Monday, 7/28/2014, 10:30 - 12:00
lic management, business management, and strategy. However, researchers have mostly
Room: Hibari 2
focused on public policies, public sector reform, and social problems, leaving how PPPs
Chair(s) Janice Carrillo, University of Florida
co-create value largely studied. Aiming at theorizing PPPs, this study reviews research on
PPPs and value-based strategies, including value co-creation, and explores how PPPs co-
MB-10.1 [R] Bargaining for Your Privacy in the Information Age: Systematic
create value. In our case study of Hwang Sun Enterprise in cultural and creative industries,
Factors Undermining the Equity of User-Company Online Information
we provide an understanding of how the focal firm initiated and governed a PPP with the
Transactions
public sector (Tainan City Government) and academic sector (Kun Shan University Incuba-
Peter Glazer; Portland State University, United States
tion Center), how the firm shifted from the role of manufacturer to service provider, and
Jonathan R Straus; Portland State University, United States
how the firm combined its core technologies from auto-machinery with salt culture from
Anping, and how they co-created value. Based on the introduced framework, we specify Consumer privacy and protection of personal information are among the forefront of emerg-
a theoretical framework for value co-creation of PPPs and indicate that heterogeneity and ing complex social issues in the internet age. This growing threat to consumers’ safety and
public goods characteristics of PPPs have impacts on value co-creation. Combining co- security is framed as a systemic problem of structural inequality, specifically one where

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 65

SESSIONS
consumers are situated in positions of inferior bargaining power compared to the online Seemingly inspired by the U.S. Bayh-Dole Act, many economics in distinctive contexts have
service providers they engage in personal information transactions with. We propose a host been, if by prior agreement, promoting similar technology, and/or UIR-related legislation
of vestigial societal factors interacting with the turbulently transitional information-based (university-industry relationships, UIRs), as a means of top-down policy aimed at commer-
economy, including outdated legal and economic regulations as well as cognitive limitations cializing results of academic research. Simultaneously, there are considerable studies on
and cultural preferences among public users, reinforce and exacerbate these inequitable the effect of technology legislation and probably got some findings out of the blue. However,
consumer-company relationships. Potential implications on future policy, social changes very rare exploration was made to raise comprehensive understanding of the top-down
and directions for future research are discussed. mechanism in UIRs rationale. Based on the principal-agent theory, this study attempts to
develop a pattern to articulate why and how the effects of top-down policy on activities in
MB-10.2 [R] The Agency Model for Digital Goods: Strategic Analysis of Dual UIRs vary with distinctive principal-agent relationship in stakeholders among UIRs. This
Channels in Electronic Publishing Industry paper compares main UIRs activities prior and post the introduction of Bayh-Dole-like act
Yinliang (Ricky) Tan; University of Florida, United States in Taiwan, one of major NIEs (new industrialized economies) in Asia, empirical evidences
Janice Carrillo; University of Florida, United States seemingly echo with the inferred model. These findings have profound implications for
The advent of digital goods has made a significant impact on the current traditional (physi- policy makers and researchers who are interested in exploring the strategies encouraging
cal) goods markets for items such as movies, music, video games, and books. Firms that technology transfer of academic research.
manage both a traditional and a digital goods distribution channels are facing many emerg-
ing operational challenges. One of the most pivotal challenges is the supply chain contract MB-11.2 [R] Business Model Analysis for Social Challenges: Integration of
model for the distribution of digital goods alongside their traditional counterparts. Recently, MOT and PPP
the agency model utilized by the e-book publishing industry has been highlighted in the Yu Namba; Toyo University, Japan
press as a result of the U.S. Department of Justice’s lawsuit against Apple, Inc. The regula- Koichi Tashiro; JDC Corporation, Japan
tors claim that the agency model is hurting this industry as well as the consumer’s welfare Norihiko Goto; Takenaka Corporation, Japan
because e-book prices have increased after the introduction of the agency model. We Kozo Hara; Taisei Corporation, Japan
investigate the strategic impact of the agency model by formulating a dual channel model Hitoshi Abe; Oki Electric Industry Corporation, Japan
in comparison with the prevalent wholesale model. Contrary to current press presaging the Many governments are facing lack of resources and expecting some forms of public private
negative impact of the agency model, we find that the equilibrium price of digital goods is
partnership (PPP) in service provision and infrastructure development. Meanwhile, many
lower in the agency model than in the wholesale model. Furthermore, the agency model
public entities have put solving social challenges as a priority in their science and innovation
can mitigate the double marginalization effect of the supply chain and improve the consum-
policies. However, both public and private sectors lack knowledge of how the other partners
ers’ surplus.
develop policies/businesses, thus often causing failures or mismatches. Abe, Mitsuoka,
Nakamura and Kojima introduced and applied MOT frameworks, business modeling and
MB-10.3 [R] Factors Influencing Online Repurchase Intention: The Case of
innovation architecture, to explore the possibility of using robot suits in elderly care at PIC-
Clothing Customers in Thailand
MET 2013. The article aimed to bridge the gap of understanding among public, private and
Ya-Wen Yu; Asia University, Taiwan
other stakeholders. In this article, we emphasize the importance of matching regional char-
Shao-Chun Chiu; Asia University, Taiwan
acteristics and technologies in tackling social issues, thus aimed to incorporate regional
Supannikar Chumpoothepa; Asia University, Taiwan
assessment tools with MOT tools. Cases analyzed are development of a smart community
James K Chen; Asia University, Taiwan
in a tsunami-devastated area and regional medical care in rural Japan. These frameworks
The purpose of this study is to explore Thai online customers’ repurchase intention towards will help both public and private sectors to share thoughts/values, analyze their regional
clothing. This study integrated Delone and Mclean’s e-commerce success model to predict resources and develop PPP business models suitable for the region. Consequently, this
customers’ repurchase intention to purchase clothing on the Internet. The data was col- article finds effectiveness of these tools as well as several issues in applying such analyses
lected using the convenience sampling method with a survey of the customers in Thailand to actual policy developments.
who had experienced purchasing clothing online. The findings indicate that repurchase
intention is mostly influenced by both online shopping satisfaction and online shopping MB-11.3 [R] Determinants of e-Government Readiness: A Literature Review
trust. The relationships between Internet shopping value and online shopping satisfaction Nametsegang Boemo-Mokhawa; Portland State University, United States
and online shopping trust are found to be significant as well. Components of website quality Dundar F Kocaoglu; Portland State University, United States
have differing effects on utilitarian and hedonic value. System quality and service quick-
ness influence the utilitarian value as well as the hedonic value. System accessibility and In all countries, services are being provided and delivered through the use of information
timely information positively influence utilitarian value, while information variety and service and communication technologies (ICT). Over the past decade, the use of electronic ser-
receptiveness have a positive effect hedonic value. vices (e-services) has proved to be efficient and effective in the private sectors providing
much needed financial viability and business growth. Governments around the world have
MB-11 Technology Management in Government-1 since joined the bandwagon, and empirical research provides evidence that countries that
Monday, 7/28/2014, 10:30 - 12:00 have mature electronic government (e-government) systems enjoy improved efficiency and
Room: Toki effectiveness in the public service provision and delivery. There are many measurement
Chair(s) Sara S Grobbelaar; University of Pretoria instruments that measure a country’s readiness for use of ICT or e-government, and these
measurements are commonly used for comparative purposes at regional, international and
MB-11.1 [R] A Study of the Comprehensive Effects of a Top-Down Policy on global levels. The instruments measure the capacity of a country to use ICT in the provision
UIRs: A Perspective of Principal-Agent Model and delivery of services. This paper reviews these instruments and explores literature on
Peter J Sher; National Chi Nan University, Taiwan existing methodologies on determining a country’s readiness to adopt and use information
Shihmin Lo; National Chi Nan University, Taiwan and communication technologies in public services. The objective of these reviews is to
Joseph L Che; Christ’s College, Taiwan identify critical determinants of a country’s electronic readiness (e-readiness).

66 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
MB-12 Productivity Management-1 ogy advancement. Recognizing this situation, this paper proposes to utilize a template
Monday, 7/28/2014, 10:30 - 12:00 procedure for effective analysis and improvement of this technology for successful knowl-
Room: Houmeiden edge transfer among experts and beginners. Also, aiming to extract useful information on
Chair(s) Jan-Harm C Pretorius; University of Johannesburg further development and improvement, it analyses the relations among various elements of
this technology by statistical quantification model. An example application is also given for
MB-12.1 [A] Lean Agility Implementation and Process Optimisation demonstrating the relevance of obtained information.
Decisions
Andre Vermeulen; Unversity of Johannesburg, South Africa MD-01 Innovation Management-2
Jan-Harm C Pretorius; University of Johannesburg, South Africa Monday, 7/28/2014, 14:00 - 15:30
David Kruger; UNISA, South Africa Room: Ootori 1
Chair(s) Jieun Kim; Hanyang University
Organizations face many challenges in their battle to survive in the current economic cli-
mate. A major challenge facing an organization is the need to change and change rapidly MD-01.1 [R] Relationship between Team Diversity and Innovation: The
to remain competitive. This imperative to change can be categorized as a key to survival. Moderating Effect of Team Leaders’ Innovative Characteristics
A major change agent in the current economic climate is the optimization of resources Huei-Mei Liang; National Sun Yat-sen University, Taiwan
and business processes. Consequently, optimization has become an essential part in the Rui-Hsin Kao; National Quemoy University, Taiwan
strategy for survival. An important prerequisite in achieving optimization is the elimination Chun-Chieh Yang; National Quemoy University, Taiwan
of waste and as a result adding value to business processes, products and services com- Pei-Yu Chien; National Sun Yat-sen University, Taiwan
panywide. Recent research postulates that to be successful, organizations must implement
strategies to boost process optimization objectives that achieve customer satisfaction and Innovation is an essential condition for enterprises to maintain their competitive advantage.
competitiveness. This paper explores and investigates the interrelationship between lean Therefore, many enterprises attempt to find the factors which could achieve innovation.
agility implementation and process optimization decisions. It particularly focuses on the Prior studies have found that team diversity, which includes relation-oriented diversity,
impact of lean application in terms of speed, flexibility, reliability, quality and cost in an task-oriented diversity, and deep-level diversity, plays an important role in team innovation,
attempt to create value to survive and attain customer satisfaction. but the results are inconsistent. Furthermore, we find that team leaders’ innovative char-
acteristic has a great impact on team innovation. However, few studies have investigated
MB-12.2 [R] Using DEA to Evaluate Operation Efficiency of Top 10 Global the moderating effect of team leaders’ innovative characteristic in the relationship between
Solar Photovoltaic Companies team diversity and innovation. Therefore, we regard team leaders’ innovative characteristic
Shih-Chi Chang; National Changhua University of Education, Taiwan as the moderator to explore the relationship between team diversity and innovation. In this
Chun-Yi Liu; National Changhua University of Education, Taiwan study, we draw on data from 24 teams in manufacturing and service industries. Finally,
Lee-Yun Pan; Feng Chia University, Taiwan the empirical results find that relations-oriented diversity has a positive effect on team
innovation, and deep-level diversity has a negative effect on team innovation. Moreover,
Experts indicate that fossil fuel depletion may happen in the next six decades. People
this finding also shows that team leaders’ innovative characteristic has a partly positive
start to think of the possibilities of developing alternative energy. Among different alter-
moderating effect in this study.
native energy, solar offers the most adaptable application and converts sunlight directly
into electrical energy with the highest efficiency. Lots of enterprises then start to launch MD-01.2 [A] Design of a Methodology for Measuring Technology and
resources to develop solar photovoltaic (solar PV) technique and thus create fierce competi- Innovation Management on Research Units
tion. Therefore, the importance of operation efficiency in the solar PV industry has been
David Betancur; University Pontificia Bolivariana, Colombia
highlighted. In this research, we incorporate four years of financial records of the global top
Jhon Wilder W Zartha Sossa; University Pontificia Bolivariana, Colombia
10 solar PV companies and use DEA that includes technical efficiency, scale efficiency, and
evaluation of returns to scale to evaluate each firm’s operation efficiency. Results show that This initiative proposes a new tool to measure and diagnose technological and innova-
only 17.5% of the firms reach the ideal efficiency. Marketing and management expense tion capabilities of research groups, based on an existing tool actually being applied to
should be reduced most. Solar PV companies may scale it down and then invest in the vital companies. This new option includes important deep-in changes, adapting the language
part of solar PV industry, R&D. Most of the problems of solar PV industry could be solved according to the idiosyncrasy of research personnel and institutions. Literature research
with technical improvement. This paper renders a global view of operation efficiency evalu- showed a lack of methodologies that apply directly to research units. After re-design, the
ation that results from the top global solar PV companies, and thus makes the results more developed tool was applied to three research groups/units in a private Colombian univer-
applicable and are worth of referring. sity, with interesting findings about strategic thinking, productivity and the group’s human
and organizational integration.
MB-12.3 [R] Analysis and Classification of Karakuri Technologies for
Reinforcement of Their Visibility, Improvement and Transferability: An MD-02 PANEL: Meet the Editors
Attempt for Enhancing Lean Management Monday, 7/28/2014, 14:00 - 15:30
Hiroshi Katayama; Waseda University, Japan Room: Ootori 2
Kenta Sawa; Waseda University, Japan Panelist(s) Timothy R Anderson; Portland State University
Reakook Hwang; Samsung Economic Research Institute, Korea, South Tugrul U Daim; Portland State University
Norio Ishiwatari; Sankyu Inc., Japan Robert Harmon; Portland State University
Nobuyuki Hayashi; Sankyu Inc., Japan Steven Walsh; University of New Mexico
Gloria Barczak; Northeastern University
Karakuri technology, a member technology of lean management, is a unique method that Fred Phillips; Stony Brook - State University of New York and
aims to contribute to environmental and labor issues by utilizing natural physical phenom- SUNY Korea
ena and related useful elemental mechanisms. In recent years, their developed works and
application tend to become black box-like due to maniac development as well as technol- Meet the editors of the Technology Management related journals. The editors will be dis-

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 67

SESSIONS
cussing the philosophies, criteria, and submission processes of their journals and answer opportunity to improve the efficacy in the path of main-stream technology for enterprises.
questions from prospective authors.
MD-04 Software Process Management-1
MD-03 Intellectual Property-2 Monday, 7/28/2014, 14:00 - 15:30
Monday, 7/28/2014, 14:00 - 15:30 Room: Zuiun 1
Room: Ootori 3 Chair(s) David Raffo; Portland State University
Chair(s) Daemyeong Cho; Hanyang University
MD-04.1 [A] An Analysis of Exploration and Exploitation of Technological
MD-03.1 [R] The Longitudinal Impact of Academic Patenting on Publishing Knowledge for Software and Service
Behavior: Evidences from Taiwan (2001-2010) Akira Ioku; Tokyo Institute of Technology, Japan
Tung-Fei Tsai-Lin; National Tsing Hua University, Taiwan
This paper argues how firms explore and exploit technological knowledge for software
Yuan-Chieh Chang; National Tsing Hua University, Taiwan
and service through quantitative analysis. The present investigation deals with quantitative
Bernhard R Katzy; CeTIM/University of BW Munich/University of Leiden, Germany
measurements of patent information in firms of the telecommunication industry and soft-
The paper examines the longitudinal impact of academic patenting on faculty’s publications ware industry in Japan. Based on patent information related to R&D alliance, technological
in order to figure out the relationship between industry engagement and public knowl- diversity, or technological fusion in the firms, the status of exploration and acquisition of
edge production. There are few comprehensive and longitudinal studies that investigate technological knowledge in the firms is described. The items that the author used to de-
the issue. The research framework is elaborated not only for patenting behavior in terms scribe the activities were as follows: joint patent application, IPC (International Patent Clas-
of involvement, productivity, and experience, but also publication characteristics in terms sification) code allocated for each patent, co-occurrence of the IPC among several patents,
of quantity, quality, and orientations. Based on a panel dataset (2001-2010) from 377 and so on. By referring to the relationship among patent information, from the perspective
faculties at National Tsing Hua University, the results indicate that academic inventors out- of balancing exploration and exploitation in organizational learning, the author grasps the
perform non-inventors in quantity, quality, applied/basic journal publications, and find a technological trend and the activity of competitions about the concerned industry, and the
reinforcing effect of academic patenting on publications. applicable strategic technology management is also discussed.

MD-03.2 [R] Investigating Technological Innovation Competitiveness by the MD-04.2 [A] Issues and Formulas for Sustainable Profitability of an
Use of Patent-Based Indicators: A Global Comparison Embedded Software Business
Jia-Yun Lin; National Chung Hsing Univresity, Taiwan Tomoki Kono; Omron software Co.,Ltd, Japan
Hsing-Ning Su; National Chung Hsing University, Taiwan Atsushi Aoyama; Ritsumeikan University, Japan
Chugo Matsumoto; Omron software Co., Ltd, Japan
There has been a rapid change in innovation technological development over the past
Eriko Takeo; Omron software Co.,Ltd , Japan
several decades. Understanding technological development trends, keeping advanced
Kohei Takahashi; Omron software Co., Ltd, Japan
technologies, and acquiring the most inimitable and appropriate technologies are pivotal
elements for a country or an organization to maintain its technological innovation competi- Making a continuous stable profit is one of the most important activities for the enterprises
tiveness, but it is rather difficult to evaluate such innovation competitiveness as there is no as profit-making organizations. Moreover, industries which mainly perform development
straightforward way of direct measurement. Therefore, this paper aims to apply selected without performing manufacturing or selling products, especially the embedded software
patent indicators to measure technological innovation competitiveness for global compari- enterprises, must make a steady profit from each development to make the continuous
son, in order to understand technology development trends, evaluate the technology diffu- stable profit, and profit variation causes a threat to the stable business management. How-
sion trajectories, and understand national technological innovation advantages. The results ever, in the embedded software development business, which is in the midway stage of the
obtained cannot only serve as evidence for decision making on national science-tech de- development of industrialization, the profit variation is wide for some development items.
velopment, but they can also be used as a roadmap for strategic planning of organizational The big issues in embedded software enterprises are how much can the width of the varia-
patent portfolios. tions in profits distribution straiten and profit ratio increase. In this study, the purpose is to
show the formulas of producing stable profit and high profit ratio by generating a hypothesis
MD-03.3 [R] Mapping Technological Trajectories as Patent Citation and its verification to the variation factors of profit ratio. Further, we specified some models
Networks: Taking the Aero-Engine Industry as an Example during the validity confirmation of hypothesis by verifying various data of the past embed-
Yusen Xu; Dalian Univerity of Technology, China ded software development.
Xiaofang Hua; Dalian Univerity of Technology, China
MD-04.3 [A] Scrum and Embedded Software Development for the
Technological evolution is considered to be taking place along requirements and selective
Automotive Industry
patterns change, shaped jointly by technological and scientific principles, and economic
Ricardo Y Takahira; Magneti Marelli - Electronics Division, Brazil
and other societal factors. Historical, descriptive analysis is often used to analyze trajec-
Lilian R Laraia; USP - University of Sao Paulo, Brazil
tory. This paper uses patent bibliometric analysis and patent network analysis to monitor
Frederico A Dias; USP - University of Sao Paulo, Brazil
technological trajectories in the field of aero-engine. In this way we can easily recognize
Abraham S Yu; USP - University of Sao Paulo, Brazil
genuine paradigmatic changes compared to more regular changes in trajectory. Our aim is
Paulo T Nascimento; USP - University of Sao Paulo, Brazil
to identify when such changes took place in different generations of technological advances
Alceu S Camargo Jr.; USP - University of Sao Paulo, Brazil
this industry has seen. Combined with the empirical research of the aero-engine industry,
we not only explain the dynamic identification method of technological trajectory but also Embedded software is becoming a key buying criterion for new vehicle customers. Work-
describe the process of technology changes in detail. These results first reveal different shops, conferences and presentations worldwide are showing that SCRUM methodology
aspects of patenting activities in aero-engine field. Then, patent network analysis indicates is increasing software development speed. So far SCRUM has seen little application in
the developmental tendency of worldwide aero-engine production based on different tech- the automotive industry where V-model, a more rigid methodology, is dominant. Scientific
nology backgrounds. Furthermore, key technologies can be identified which provide the journals have not been sensitive to the opportunity of speeding up the embedded software

68 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
development by applying SCRUM methodology. The purpose of this study is to provide a MD-05.3 [R] Challenges in Procurement of Engineering Services in Project
first-hand investigation about the factors that may speed up the development and integrate Business
SCRUM with the regular methodology in the automotive industry. The challenge is to find Florian Steinmann; FAU Erlangen-Nuremberg, Germany
the best framework to combine SCRUM and the V-model for the systems engineering pro- Kai-Ingo Voigt; FAU Erlangen-Nuremberg, Germany
cess. Both should be together applied, as a hybrid methodology, to keep the accepted levels Thomas Schaeffler; Siemens AG, Germany
of quality and safety powertrain requirements. Jan Vollmar; Siemens AG, Germany
In plant construction, business engineering has an outstanding influence on project suc-
MD-05 Project/Program Management-1
cess. Thereby, a plant is usually provided by a general contractor as a turnkey solution.
Monday, 7/28/2014, 14:00 - 15:30
However, to win these projects, the general contractor is depending on external engineering
Room: Zuiun 2
service providers. The reasons are, e.g., missing expertise in non-core-competence activi-
Chair(s) Hans J Thamhain; Bentley University
ties, lack of staff or too high costs of internal personnel. Thus, specialized companies are
offering engineering services. But purchasing engineering services is a challenge because
MD-05.1 [R] Front End Project Planning for the Power Sector in Africa: A
there are many stakeholders with different goals. This paper analyzes the main charac-
Conceptual System Dynamics Model
teristics and challenges in purchasing engineering services. It is shown that, especially
Noah O Ogano; University of Pretoria, South Africa the description of the engineering, demand is a key element. The contract design and the
Leon Pretorius; University of Pretoria, South Africa service execution are based on the specification of the demand. But due to time pressure
Developing countries offer abundant opportunities for high return and high growth poten- and established structures, the accuracy of specifications and with that the contract design
tial investments, such as in critical energy sector infrastructure projects. In Africa, major is neglected more and more.
projects are presently in progress to upgrade and refurbish the infrastructure in the energy
MD-05.4 [R] A Multi-Criteria Project Assessment Framework for R&D
sector, and especially in the electricity energy sub sector. However, many of these projects
Organizations in the IT Sector
run into delays, quality problems and cost overruns which, amongst other causes, are
attributed to inadequate time and resources spent in the initial pre-planning and planning Nermin Sokmen; TUBITAK BILGEM, Turkey
phases of these projects. This research focuses on electricity infrastructure projects in The project selection is one of the most important problems in information technology (IT)
Africa using the system dynamics approach. From the literature, the paper explores and organizations. Project evaluation criteria with the assigned weights are used to evaluate,
discusses theories, methods and models previously developed to better manage projects, prioritize and select projects. Project evaluation criteria should be aligned with the specific
including how these models are to be used to derive a model beneficial to energy sector objectives of the organization and accurately reflect the opinion of experts. The purpose of
projects in Africa. The results of the research will help in reducing uncertainty in projects in this paper is to present a multi-criteria project assessment framework for R&D organiza-
Africa and other developing countries, and they will be beneficial to energy sector players, tions in the IT sector. The paper first generates a two-dimensional project selection frame-
including investors in the energy sector. This paper presents results of a literature review work which consists of project scoring and risk assessment hierarchies. The project scoring
in this area as well as the initial systems thinking in model building. The research uses a hierarchy consists of eight scoring criteria, namely, strategic criteria, financial criteria,
system dynamics approach employing Vensim software in model building and analysis. marketing criteria, technological criteria, human resources criteria, organizational criteria,
development process criteria, and environment criteria. The project uncertainties are calcu-
MD-05.2 [R] Development and Verification of a Conceptual Framework lated by threats caused by eight major factors, namely, technology factors, financial factors,
for Project Manager-To-Project (PM2P) Allocations in Multi-Project marketing factors, human resources factors, organizational factors, development process
Environments factors, customer/user factors, and outsourcing factors. In this study, the judgments are
Lone Seboni; University of Leeds, United Kingdom elicited from 20 experts by using a pairwise comparison matrix and aggregated by taking
Apollo Tutesigensi; University of Leeds, United Kingdom the geometric mean of the individual judgments. The analytical hierarchical process (AHP) is
applied to calculate the relative importance of each criterion and sub criterion.
This research is a follow-up from an empirical study that demonstrated that the current
process of allocating project managers to projects (PM2P) in Botswana’s multi-project envi- MD-06 TUTORIAL: The World of Business Games
ronments is ineffective. The purpose of the current study is to develop a conceptual frame- Monday, 7/28/2014, 14:00 - 15:30
work for the PM2P allocation process that can be used as a theoretical lens to study this Room: Chidori
process in more depth. A critical appraisal of the limited literature on the specific topic of Speaker(s) Amnon Gonen; Holon Institute of Technology - HIT
project manager allocation models, including cognate fields of broader theories associated Eyal Brill; Holon Institute of Technology - HIT
with this specific topic, was conducted and encapsulated into the construction of a generic
Business games are usually an improved way to learn, in an exciting, novel and competitive
conceptual framework in terms of all the relevant inputs, as part of verification from the
way, the business world. The participants can turn a business plan into real-time decisions,
source of evidence in the literature that supports each input. The second source of evidence
examine their decisions, and learn from their own success or failures in a competitive
for verifying the developed conceptual framework, which is out of scope for this study, will
environment. The tutorial will introduce the business game’s theory and methodology, us-
come from application of the model in practice to ascertain that the emerging data from its
ing a website business game simulation called “Decision Makers” to present the business
application does not result in significant structural modifications of the developed frame-
decisions of firms. Decision Makers is an Internet-based business learning simulator that
work. Literature searching and management strategies such as cited reference searching
enables participants to practice their ability to make business, technology and management
were used during critical appraisal of literature. Really Simple Syndication (RSS) feeds and related decisions in simulated real-life situations. It enables the instructor to individually
publication alerts for relevant articles were set up and reviewed, followed by content and monitor the progress of each group, to control the level of the simulation’s complexity,
thematic analysis of the secondary data that were used to construct the conceptual frame- and to intervene at crucial points. The tutorial’s objective is to introduce new approaches
work. The resulting conceptual framework, which incorporates broader theories supporting in business games.
each input, is considered a contribution in terms of extending the understanding of existing
but limited literature associated with this topic. MD-07 Manufacturing Management-1

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 69

SESSIONS
Monday, 7/28/2014, 14:00 - 15:30 the survey it was possible to assert that the cooling and heating times are not considered
Room: Shirasagi 1 separately. Ratios between the total time of stoppage with cooling time, repair maintenance
Chair(s) Neslihan Alp, University of Tennessee at Chattanooga time, and heating time ready for production were investigated. The conclusion of the study
shows that integrated planning is an important factor for optimized planning and control for
MD-07.1 [A] Application of Six Sigma in Small Company the efficacy of production output of the company.
Fernanda Amitrano; Federal University of Technology of Parana, Brazil
Ligia de Oliveira Franzosi; Federal University of Technology of Parana, Brazil MD-08 Competitiveness in Technology Management-1
Carla Cristina Amodio Estorilio; Federal University of Technology of Parana, Brazil Monday, 7/28/2014, 14:00 - 15:30
Kazuo Hatakeyama; Educational Society of Santa Catarina, Brazil Room: Shirasagi 2
Chair(s) Yufen Chen; Zhejiang Gongshang University
Six Sigma has been used by large companies to improve the performance of their manu-
facturing processes. However, the interest and the application of this methodology in small MD-08.1 [A] Method to Detect Critical Characteristics of Light Construction
and medium size companies is something emerging, despite being little widespread in the Products from the Voice of Customer
literature. This article shows the applicability of Six Sigma in a small Brazilian company,
Rodrigo E Aguirrre Albas; Panel Rey, Mexico
explaining the application strategy and its impacts. The work presents a review about Six
Silvia L Olivares-Olivares; Tecnologico de Monterrey, Mexico
Sigma and DMAIC (define, measure, analyze, improve, and control) method, which had
David Guemes-Castorena; Tecnologico de Monterrey, Mexico
been mostly successful so far in large companies and is suitable for this case, and shows
the particularities of small business that could have some impact in this application. Then, In the construction sector it is important to have continuous improvement and innovation
details of the application of Six Sigma with DMAIC in a small company of surface treatment of products due to the continuous change of market trends. To remain competitive, it is
of metal parts are discussed. The article shows the feasibility, applicability, and impact of necessary to identify customer needs and translate them into technical product charac-
Six Sigma in this small company, which achieved the reduction of rework in approximately teristics. This research aims to determine the critical characteristics of light construction
20% on the zincifying process. products from the voice of the customer, based on a specific product from the family of joint
compounds. To achieve the objective, a combination of interviews and observation tech-
MD-07.2 [A] Creating 5S Climate at the Shopfloor niques are used to obtain customer feedback; then, affinity diagrams are used for grouping
Murat Ayabakan; Aisin Otomotiv Parcaları San Tic AS, Turkey and classification of comments; finally, these comments are organized and translated into
Ozgur Eken; Aisin Otomotiv Parcaları San Tic AS, Turkey critical characteristics of a product by using a matrix based on the QFD “House of Quality.”
The principles applied in this matrix are the difference between negative and positive com-
Lean manufacturing involves a variety of principles and techniques, all of which have the ments, customers’ priorities of the given comments, and comparison of product develop-
same ultimate goal: to eliminate waste and non-value added activities at every production ment against other manufacturers. Product monthly average shipments will be measured
or service process in order to bring the most satisfaction to the customer. Lean manufac- for the validation of the effectiveness of the method.
turing is a systematic approach in order to identify and eliminate waste (non-value-added
activities). For companies to successfully implement lean, it is very much required that they MD-08.2 [A] Review of Industrial Competitiveness and Growth of Solar
maintain a proper 5S condition in the whole organization. The “5S” is the vital requirement Firms in India: Exploring role of Technology Management and Policy
to make all operations standard whereas it helps to point out the continuous improvement K. S Momaya; Indian Institute of Technology, India
areas. This paper presents an approach for adapting 5S techniques in a production facil- Sanjeev Chachondia; New Silk Route advisors, India
ity and gives a complete guide about a systematic method. Due to increased demand,
high product variety, and a push production system, the plant has suffered from excessive Emerging technologies can provide an opportunity to enhance industrial competitiveness
waste, unorganized workstations, and an unhealthy work environment. This has translated (IC) for a new player focused on that sector. The players can be broadly classified as pure
into increased production cost, frequent delays, and low workers morale. Under such con- players focused on just one part of value chain and integrated players. The key objective of
ditions, it has become difficult to implement effective continuous improvement studies. our study is to make sense of evolving dynamics as India tries to re-explore the potential of
5S is utilized for achieving project objectives. The work was a combination of both culture renewable energy to minimize climate change. More specifically, we examine the impact of
changes and physical changes on the shop floor. The project has drastically changed the policy intervention on attractiveness, capability and select performance of the Solar PV in-
plant and developed the infrastructure for a successful implementation of lean manufactur- dustry. We adapt an exploratory case-study approach to identify select polar cases among
ing studies. a sample of focal firms. External generic benchmarking on select performance factors such
as cost and financial hints at rapid loss of IC with policy intervention (phenomenon has
MD-07.3 [A] Cooling and Heating Times of Apparatus in the Steel Industries: similarity to telecom). Efforts are made to understand the problem and its root causes to as-
Effects on Production Planning, Control, and Maintenance Performance certain if technology management related causes are also there and at what level? Findings
Rubens A Reis; Federal Institute of Parana, Brazil hint at significant root causes at the firm or group level. Country level policy-related causes
Rui F Marcal; Pontifical Catholic University of Parana, Brazil are also important for competitiveness at the industry level. We evolve several implications
Kazuo Hatakeyama; Federal University of Technology of Parana, Brazil and areas for further research.

This paper states and alerts over the overall and attribution of cooling and heating times of MD-08.3 [R] Assessing Long-Term Country-Specific Sourcing Risk Using
apparatus or furnaces as the indicators utilized for the assessment of the maintenance per- J-Curve Openness-Stability Analysis
formance and production planning. It states that, where the variable temperature is present Ray R Gehani; University of Akron, United States
in any hot processing apparatus of the steel industries, the maintenance group should act
integrated with production in order to adequate the planning practices sharing the respon- In managing many technologies, supply-chain sourcing accounts for a large share of the
sibilities. The time of apparatus stoppage or operational unavailability for production does total cost of goods sold (COGS) that drives the competitive advantage of a multi-national
not follow the standard and attribution as an indicator for the “time taken to repair” or the enterprise (MNE). To gain significant COGS advantages in the short-term, many technolo-
“time without production”, which depends on the cause of the needs to stop. In the case gy-intensive MNEs collaborate some parts of their value-adding activities with the develop-
of maintenance process such times are recorded as the total time of intervention. Through ing and emerging economies that offer low wages and large labor pools. These low-cost
countries, however, have some hidden long-term sourcing risks as well. Until recently,

70 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
there has been nascent research and no comprehensive models available for assessing MD-09.3 [A] Technological Dynamics: An Empirical Study in Mobile
such long-term sourcing risks. Many prior studies on modeling supply-chain risk implicitly Telecommunications
assume global convergence rather than exploring national specificity, though supply-chain Hsiao-Chen Mei; Precision Machinery R&D Center, Taiwan
managers are increasingly concerned with country-specific risks. This study, therefore, Shihmin Lo; National Chi-Nan University, Taiwan
fills an important gap in research literature by applying Ian Bremmer’s J-Curve Openness- Peter J Sher; National Chi-Nan University, Taiwan
Stability model to two illustrative applications: (A) sourcing from a low-cost country such
The mobile communication market presents drastic technology changes from the first gen-
as India, and others, and (B) sourcing of oil and gas from the Middle East. An additional
eration (1G), second generation (2G), third generation (3G) and next fourth generation (4G)
contribution was made with an innovative way to qualitatively assess the long-term sourcing
in progress. This study investigates the impact of technological change on a firm’s develop-
risk for BRIC (Brazil, Russia, India and China) countries and eight low-cost countries, relative ment of capabilities in the context of mobile telecommunications. We propose instability of
to the U.S. In conclusion, research limitations are reviewed and some managerial and policy technology scope—the diversity and ranking of patent classes of the industry over time—to
implications are proposed. measure technological changes. In a total of 21 firms and their 286,953 patents related
in the field of mobile telecommunications, empirical results show that firms would tend to
MD-09 Technological Changes-1
concentrate technological portfolio in addressing technological change.
Monday, 7/28/2014, 14:00 - 15:30
Room: Hibari 1 MD-10 Disruptive Technologies-1
Chair(s) Kumiko Miyazaki; Tokyo Institute of Technology Monday, 7/28/2014, 14:00 - 15:30
Room: Hibari 2
MD-09.1 [R] Understanding the Dynamic Nature of Technological Change Chair(s) Yi Ruan; National University of Singapore
Using Trajectory Identification Based on Patent Citation Network in the
Electric Vehicles Industry MD-10.1 [R] The Influence of Regulation and Disruptive Potential on the
Fei Yuan; Tokyo Institute of Technology, Japan Entrants’ Motivation and Ability within the Context of a Network Industry
Kumiko Miyazaki; Tokyo Institute of Technology, Japan Stefan Huesig; University of Regensburg, Germany
Katalin Timar; TSG - Telekom Shop Vertriebsgesellschaft mbh, Germany
Since the 1990s, electric vehicles (EV) have experienced a significant rate of growth marked
Claudia Doblinger; University of Regensburg, Germany
by a continuing period of significant technological change. It is argued that technologi-
cal changes have been taking place along ordered and selective patterns in the potential This paper explores how regulation affects the motivation and ability of entrant firms to
paradigmatic shift of EV evolution. A patent based method is employed in this research create successful new sub-markets that are shaped by a potential disruptive innovation.
to observe the technology evolution and to identify the dynamic changes of technological We focus on the telecommunication industry, particularly on the hotspot sub-market, to
trajectories by applying network-based methodologies to patents and patent citation. Com- study these effects in the context of a network industry. In this setting, the impact of a po-
pared with the previous literature on technological trajectory research, which conducted a tentially disruptive innovation might be different because of the institutional embeddedness
historical descriptive analysis alone or considered the technology development process as of incumbent and entrant firms. We examine this phenomenon by analysing the entrants’
a whole without dividing different phases to identify the dynamic technological trajectory, strategies and success of market entry into the hotspot sub-market in 17 Western Euro-
this paper highlights the dynamic nature of technological evolution in the development pro- pean countries. The results indicate that the sub-market success of entrants in regulated
cess and improves the accuracy of analysis of the key technological trajectories. Together markets depends both on the regulation and the resistance of incumbents to regulation in a
specific country. The findings from this paper further contribute to the general understand-
with the empirical study on the technology evolution of EV, this paper not only proposes a
ing of disruptive innovation, suggesting that regulation can be a more powerful force than
dynamic identification method of technological trajectory, but also describes the process of
the nature of the innovation itself on market outcomes. Finally, for Western Europe’s tele-
technology changes in detail. In addition, this approach helps to position the development
communication industry, our results show a predominately sustaining innovation character
path of an object technology and thus is utilized in designing the R&D strategy for the
of WLAN used as public hotspots.
enterprises, countries and regions.
MD-10.2 [R] How to Analyze the Disruptive Potential of Business Model
MD-09.2 [R] The Roles of Enjoyment and Shared Goals as an Integration
Innovation in Two-Sided Markets?: The Case of Peer To Peer Lending
Mechanism Between Transactive Memory System and Ambidextrous
Marketplaces in Germany
Innovation in Open Innovation Teams: An Exploratory Study on Cross-Field
Sabine Pur; University of Regensburg, Germany
Student
Stefan Huesig; University of Regensburg, Germany
Cheng Pa Lin; National Cheng Kung University , Taiwan
Hans-Georg Mann; Roland Berger Strategy Consultants, Germany
The development of an effective and efficient mechanism to approach ambidextrous in- Christoph Schmidhammer; Deutsche Bundesbank University of Applied Science,
novation plays an important role in interdisciplinary learning. The mechanism under con- Germany
sideration is comprised of enjoyment and shared goals. Enjoyment makes teammates feel Since the financial crisis, established banks have to deal with different challenges. The
comfortable with regard to learning, and shared goals help them focus in the same direc- lack of confidence of bank customers in established banking business models leads to
tion. With the support of a transactive memory system, we attempted to verify relation- increasing interest in alternative solutions and models in the financial industry. In the area
ships involving whether or not these two powerful roles of integration mechanisms enhance of personal and small business loans and investment, peer to peer (p2p) lending offers an
learning attitudes and lead teammates to both improve existing knowledge and acquire new online-based transparent granting of credits between individuals without much need for
knowledge and, in turn, lead to the development of ambidexterity. Therefore, we adopted traditional banking services. These p2p lending marketplaces provides private lenders and
purposive sampling and received 36 responses from questionnaire surveys in the Pro- investors a more user-centric and interactive digitization of their lending and investing op-
motional Program for Cross-Field Creative Scenario Value-Adding of the National Science erations. Therefore, the questions arise whether p2p lending represents a disruptive threat
Council in Taiwan. The results verified only that the role of enjoyment serves a function as for established banks and how the disruptive potential can be analyzed in this context. Since
a significant mediator between transactive memory systems and ambidextrous innovation. previous approaches did not pay enough attention to the business model aspect linked to

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 71

SESSIONS
disruption in services, we propose further improvement, especially in the case of two-sided indicate the complexity of the overall network configuration. This study uses social network
markets which might display different levels of disruptive potential on each market side. analysis to investigate the structural configuration of international technology diffusion. This
We illustrate this enhanced theoretical approach by applying it to the case of p2p lending research utilizes a collective behavioral analysis of social embeddedness to reveal a coun-
marketplaces in Germany. Finally, we provide a modified method and research implications try’s role and position as factors in international technology diffusion. Role and position
together with managerial options for the future of the retail banking industry in the German analysis categorize network actors based on behavioral performance in regards to technol-
context. Future research should analyze this approach in other contexts such as other p2p ogy mobility source, transmitter, and receiver processes. This analysis provides insights
lending markets or similar industries. into the global technological embeddedness of countries, and also proposes a technological
development perspective for global network embeddedness. The study results not only
MD-10.3 [R] Disruptive Innovation and the Two Views of Entrepreneurial identify the competitive position of countries in the global network, but can also provide
Opportunity policy makers with a new perspective in exogenous technological growth.
Chang Chieh Hang; National University of Singapore, Singapore
Elizabeth Garnsey; IFM/Cambridge University, Great Britain and Northern Ireland MD-11.2 [R] After-sales Service and Local Presence: Key Factors for Solar
Yi Ruan; National University of Singapore, Singapore Energy Innovations Diffusion in Developing Countries
Kassahun Y Kebede; Ritsumeikan University, Japan
In view of the importance of disruptive innovations (DI) in both emerging and advanced
Toshio Mitsufuji; Ritsumeikan University, Japan
economies, a better understanding of opportunities for disruptive innovations is called for.
Eugene K Choi; Ritsumeikan University, Japan
We provide case study exemplars that illustrate how entrepreneurs have undertaken dis-
ruptive innovations for customers of low-end and new markets. These are innovations that In this study, we have investigated the practice of an international network of companies
have the potential to be disruptive but perceiving and acting on opportunities to innovate and organizations which are engaged in the diffusion of solar home systems in Africa and
in this way is problematic. By extending research on the generation of entrepreneurial Asia. This research looks into a network called StS Network for Rural Development in Ethio-
opportunities into the arena of disruptive innovations, the paper aims to contribute to un- pia. To investigate the details of the network, the local business managers and governmen-
derstanding of both DI and the nature of opportunity generation and to provide a basis for tal officers were interviewed. Our case study explored that the network (registered first as
guidance to practitioners. an NGO in Ethiopia through its Solar Energy Foundation) has managed to surpass other
companies and even MNCs for its relatively unique approach aimed at the diffusion of rural
MD-10.4 [R] Creative Destruction in Clusters: From Theory to Practice, the solar home systems in Ethiopia. Furthermore, it is identified why the NGO has managed
Role of Technology Gatekeepers, Understanding Disruptive Innovation in to diffuse a relatively larger volume of solar energy innovations than other competitors,
Industrial Districts which is mainly related to its effort of building trust among the local community through its
Jose Albors-Garrigos; Univ. Pol. Valencia, Spain after-sales service and local solar centers. This case study provides both policy makers and
Jose Luis Hervas-Oliver; Univ. Pol. Valencia, Spain business managers with practical implications.
The industrial district (ID) literature assumes that technology gatekeepers (TGs) shape the
MD-11.3 [R] Mining Innovation Opportunities for Handheld Device Cases
district learning process and its evolution. However, the analysis of the TGs’ resilience is
Using the Fuzzy Next Method
absent. Instead, most of the evidence provided is set at a single point in time and considers
Chih-Hung Hsieh; Yuan-Ze University, Taiwan
only one stage of the cluster life cycle (CLC). This paper introduces into the discussion two
Yu-Han Chen; Yuan Ze University, Taiwan
important influences in order to analyze the dynamics of TGs and the ID evolution: the type
Yung-Chin Wu; Yuan-Ze University, Taiwan
of knowledge created (whether it is disruptive or not) in the cluster and the TG resilience
across different stages of the CLC. This work responds to the gap that not much is known Many handheld devices, such as the smartphone and tablet, have become vital to many
about the persistence of the TGs across different stages of the CLC. Using qualitative lon- people’s daily lives. Thus, identifying innovation opportunities for these handheld devices is
gitudinal case-study research, a world-class ID is analyzed over the last 20 years. The important for academics and practitioners alike. In this study, we proposed a novel method
results show that there are new technological gatekeepers when it is a question of bringing - the Fuzzy NeXT method - for measuring the gaps between users’ demands and techno-
in disruptive knowledge. Put differently, incumbent TGs are resilient but unable to create logical availabilities, as well as possible ways to fill these gaps. To this end, we performed a
disruptive technologies in order to renew IDs, being more focused on the introduction of literature review to identify criteria systems. Then, we evaluated current available products
sustaining technologies. Results also shed light on the understanding of radical innovation by assessing customer needs and core technologies. Finally we conducted a panel discus-
in IDs, a fact almost neglected in the literature. sion to propose strategies to fill these gaps. The results showed that the Fuzzy NeXT method
not only precisely measured the gaps between user demands and technological availabili-
MD-11 Technology Diffusion-1 ties, but also stimulated participation and interaction between suppliers and customers. We
Monday, 7/28/2014, 14:00 - 15:30 postulated that this method may trigger additional co-innovation activities and can be useful
Room: Toki for many applications, such as corporate foresight and service foresight.
Chair(s) Etta Y. I. Chen; Yuan Ze University
MD-11.4 [R] Analyzing Technological Knowledge Diffusion Among
MD-11.1 [R] Exploring the National Role and Position of International Technological Fields Using Patent Data: The Example of Microfluidics
Technology Diffusion: A Technological Embeddedness Perspective Zheng Qiao; Beijing University of Technology, China
Hung-Chun Huang; Institute for Information Industry, Taiwan Lucheng Huang; Beijing University of Technology, China
Tsung-Han Ke; Institute for Information Industry, Taiwan Feifei Wu; Beijing University of Technology, China
Hsin-Yu Shih; National Chi Nan University, Taiwan Dan Wu; Beijing University of Technology, China
Tung-Lung Steven Chang; Long Island University, United States Hui Zhang; Beijing University of Technology, China
The international diffusion of technology is one of the most important topics in economics Study of technological knowledge diffusion can provide a basis for R&D planners to invest
and technology policy research. Countries participating in a global network demonstrate in new R&D projects with a proper direction. In this paper, we introduce a modified method
interdependence and mutually influence one another. Characteristics in network structure to analyze the diffusion degree of technological knowledge among different technological

72 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
fields using patent data at the technology patent class level. This method first generates a ease-of-use and perceived usefulness, which in turn influence the use of MFS. Further-
patent citation network related to a specific research area and then establishes a techno- more, personal habit positively affects the use of MFS.
logical field diffusion matrix according to the concordance between the patent document
and the corresponding patent class. After that indicators are set up to measure the diffusion MD-12.3 [R] Investigating the Innovation Resistance of Smart Phone Usage
degree of the technological field from two aspects of diffusion depth and breadth, and then in Taiwan
we discern the diffusion types of typical fields. Finally, we conduct microfluidic technology Mavis Tsai; Shih Hsin University, Taiwan
as a case study to prove the feasibility of the method.
Taiwan is one of those countries with fairly high mobile phone and smart phone penetration.
By 2009, Taiwan’s mobile phone penetration was hovering near 110%. By June 2013,
MD-12 Technology Adoption-1
more than 45% of Taiwanese over the age of 13 owned smart phones. However, there
Monday, 7/28/2014, 14:00 - 15:30
are still some Taiwanese intentionally refusing to accept this new product of technology
Room: Houmeiden
innovation, the smart phone, for different reasons. In this paper, the researcher launched
Chair(s) Dilek Cetindamar; Sabanci University
in-depth interviews with traditional mobile users who refused to accept the smart phone
MD-12.1 [R] What are the Core Drivers in Consumer Adoption of NFC-Based when choosing their “new” mobile phone. The researcher also added some quantitative
Mobile Payments?: A Proposed Research Framework survey data to ascertain those factors which may relate to innovation resistance of smart
phones. This study shows that besides the much higher price of a smart phone, there were
Thanh-Thao T Pham; Yuan Ze University, Taiwan
still many factors which caused consumers to refuse the new technology. Those reasons
Jonathan C Ho; Yuan Ze University, Taiwan
include: a fear of the complexity of smart phone functions, a preference toward being
The rapid evolution of mobile technologies and the increasing diffusion of smartphones free from the perceived bother or time consumption, a contentedness with their traditional
have given significant opportunities for innovative companies to create new payment solu- mobile phone, as well as personal perceptions and poor impressions regarding smartphone
tions and offer value-added services to their customers. Near Field Communication (NFC) users. In sum, researchers not only need to know why and how consumers accepted smart
mobile payment has been emerging as a noticeable phenomenon that can enable consum- phones but also why and how they refused to adopt smart phones.
ers to turn their smartphones into digital wallets. Although there has been a lot of coverage
on consumer acceptance of mobile payments, there are only few researches providing ME-01 Innovation Management-3
guidelines to interpret NFC-based mobile payments adoption. Taking into consideration the Monday, 7/28/2014, 16:00 - 17:30
theoretical backgrounds of innovation diffusion and specific characteristics of NFC mobile Room: Ootori 1
payments, this study propose a research framework to provide a profound understand- Chair(s) Marcelo A Machado; Kwantlen Polytechnic University
ing of factors facilitating or impeding the adoption of NFC-based mobile payments among
Taiwanese consumers. This study expects that intention to adopt NFC mobile payments is ME-01.1 [R] Crowdsourcing in the Fuzzy Front End of Innovation
affected by product-related factors (perceived usefulness, perceived ease of use, compat- Maks W Gutierrez Rocha; Universidade de Sao Paulo (USP), Brazil
ibility, perceived security and privacy risk, trialability, perceived cost of use and additional Abraham S Yu; Universidade de Sao Paulo (USP), Brazil
value of NFC mobile payment), trust-based factors, personal-related factors (personal in- Paulo T Nascimento; Universidade de Sao Paulo (USP), Brazil
novativeness in new technologies, absorptive capacity), and attractiveness of alternatives.
This paper presents the different ways in which crowdsourcing could be adopted in the con-
This study will be able to advance literature on innovation adoption and facilitate technology
text of innovation. We then focus on its potential use in the fuzzy front end (FFE). An extant
marketers in NFC mobile payments. It provides a useful guideline to help researchers inves-
literature review allows us to identify the main success factors, issues, and challenges that
tigate issues related to NFC mobile payments. It also brings some managerial implications
should be considered if crowdsourcing is to be implemented into the FFE. We discuss what
by assisting relevant parties in NFC mobile payments ecosystem such as mobile network
conditions could encourage or constrain its use as a strategic alternative in a more gen-
operators, card issuers, payment processing institutions, bank decision makers and mer-
eralized way in the near future. Our study led us to many questions not yet explored in the
chants when devising their business strategies and marketing campaigns to facilitate NFC
research of crowdsourcing, considering its specific use in the FFE. This paper contributes
mobile payments.
to the incorporation of non-traditional means in the management of innovation because
it proposes ways to integrate the theoretical and empirical findings about crowdsourcing
MD-12.2 [R] Factors Influencing the Use of Mobile Financial Services: The
with the management of the fuzzy front end. We also suggest some alternatives for further
Extended Technology Acceptance Model
empirical research.
Feng-Shang Wu; National Chengchi University, Taiwan
Yung-Shen Yen; Providence University, Taiwan ME-01.2 [R] Moderating Effects of Customer Co-creation and New Product
Chien-Hsin Wu; National Chengchi University, Taiwan Performance in the Travel Industry
Mobile service innovation has become a critical issue in the financial sectors. Currently, Fang-Mei Tseng; Yuan Ze University, Taiwan
many banks in Taiwan have developed various mobile services for their customers. How- Ya-Ti Lin; Yuan Ze University, Taiwan
ever, mobile services in financial sectors are different from Internet services because of
Recently, it has been proposed that customers, in particular lead users of a product or
the mobility. First, mobile services enable mobile extensions of existing electronic services
service that co-create new products/services may enhance the success of those products/
and new services that are valuable to users on the move. Second, most people have their
services. However, some research does not support this idea. Therefore, the present study
own, personal mobile devices in the hands, but they may not have the computers with them
re-examined this notion in the Taiwan travel industry. Well-known travel bloggers can be
anytime. Although consumers’ technology acceptance has been examined in the context of
considered both lead users and co-creators of specified trip itineraries (here, specified trip
e-commerce, mobile financial services have gained scant attention. Thus, this study aims
itineraries) developed by travel agencies. A literature review, observations of the interac-
to explore the factors influencing the use of mobile financial services (MFS). We conducted
tions among bloggers and their readers, and interviews of bloggers and managers of travel
a qualitative research in depth, and investigated a renowned bank in Taiwan which devel-
agencies are used to explore moderating factors of the effects of product co-creation on
oped various MFS for customers. The findings reveal that mobility and personal habit are
product performance; hierarchical regression analysis was used to determine the influence
two important antecedents influencing the use of MFS. Mobility positively affects perceived
of these factors. The results indicate that the relationship between customer co-creation

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 73

SESSIONS
and the new travel products’ performance is contingent upon the moderating effects of aims to facilitate the formation and cooperation of the interdisciplinary open teams toward
organizational culture and communication quality. developing one specific knowledge integration process for innovative R&D, method from
“creative idea,” “feasibility assessment,” “prototyping,” to commercialization bridging. We
ME-01.3 [R] An Exploratory Research of Business Model: Case Study on reflect upon the outcomes of primary and supportive activities performed in the knowledge
Taiwan Technological Industries value chain that has been proposed to explore based on the value-based commercialization
Cheng-An Tsai; Shih Chien University, Taiwan framework. The subsequent empirical parts have been presented here based on the activi-
Li-Hung Cheng; Shih Chien University, Taiwan ties developed since 2009 and extensive case studies of nine open teams that undertook all
Taiwan is currently facing the challenge of industry upgrading, transformation of high-tech knowledge value creation activities designed by the project office in the first year. In the last
industry and services internationalization. Business model innovation is the key issue for section, this study aims to discuss the issues of how to make these interdisciplinary open
Taiwan’s industry. This paper reviews the literature over the past years and proposes an team participants work together as one innovation system as well as one specific interdis-
integrated conceptual framework which defines the business model as value proposition, ciplinary team in an integrated knowledge value chain. Implications and further research for
value creation, value delivery, and value acquisition. We use the case study method to such a peer mentoring process are provided.
analyze a synthetic rubber company and identify two types of business models, namely the
ME-02.3 [R] A Study of the Structure of Public Attitudes toward Science and
“Best Product” model and “Total Solution” model. “Best Product” model is to provide the
Technology in China
best products with competitive features, whereas value creation and value delivery are sep-
arated and customers will not perceive the value of the transaction until they have access to Lei Ren; China Research Inst. for Science Popularization, China
the product. Thus, the value of products in the market is the major factor for a company’s Chao Zhang; China Research Inst. for Science Popularization, China
profits. The latter is to solve the specific problems of customers. While engaging in the Wei He; China Research Inst. for Science Popularization, China
problem solution, a company makes profits by co-creation, delivery and recognizes value Based on the data of Chinese public understanding towards science survey in 2010, it has
with customers. Finally, this paper analyzes the relationship of these interactions to explore set some items to get general public attitudes toward science and technology. In order to
the different characteristics of the operation of the business model. Thus, enterprises can study the features of different people’s attitudes toward science and technology, we have
follow the procedures of continuous improvement and innovation of their business model, developed a two-dimensional model of attitude toward science and technology fitted in Chi-
which can create hard-to-imitate competitive advantages. na which was tested by the confirmatory factor analysis (CFA), one dimension was Promise
of science factor and the other one was Reservation about science factor. Through this
ME-02 Knowledge Management-2
model we got the structure of attitudes toward science and technology of different people
Monday, 7/28/2014, 16:00 - 17:30
in China, which is helpful for science policy-making and other fields of social research.
Room: Ootori 2
Chair(s) Kiyoshi Niwa; The University of Tokyo ME-03 Intellectual Property-3
Monday, 7/28/2014, 16:00 - 17:30
ME-02.1 [R] Openness and Trust in Value Co-Creation: Inter-organizational
Room: Ootori 3
Knowledge Transfer and New Business Models
Chair(s) Taehyun Jung; Hanyang University
Tobias Redlich; Institute for Production Engineering, Germany
Sissy-Ve Basmer; Institute for Production Engineering, Germany ME-03.1 [A] The Impact of Pool & Standard on the Patent Litigation
Sonja Buxbaum-Conradi; Institute for Production Engineering, Germany Landscape: A Case Study of the LED Industry
Pascal Krenz; Institute for Production Engineering, Germany Yuhong Lan; National University of Singapore, Singapore
Jens Wulfsberg; Institute for Production Engineering, Germany Hoi Yan Anna Fong; National University of Singapore, Singapore
Franz-L. Bruhns; Helmut-Schmidt-University, Germany
Yu-Chao Cheng; IP Academy Singapore, Singapore
The on-going paradigm shift from industrial production to value co-creation increases the Shang-Jyh Liu; National Chiao Tung University, Taiwan
importance of openness as a central competitive factor. From a systemic point of view, this
It is conventionally believed that the formation of a patent alliance, patent pool and tech-
means that external and internal interfaces within the value creation system need to be
nology standard mitigates the problem of patent thickets, and therefore reduces patent
created in a way that knowledge can be exchanged more efficiently. However, openness in
disputes among industrial players. Our empirical analysis of the ongoing patent dispute
inter-organizational settings is often blocked by a lack of trust. Hence, concepts are needed
landscape of the LED industry seems to suggest otherwise. The formation of patent pool
to manage trust with regard to varying context-depending degrees of openness. The con-
(e.g., LED licensing program) and standard (e.g., LED consortium) did not appear to contain
ceptual framework of this interpretive study is based on the theory of openness, which
the prevalence of LED patent disputes. Instead, these patent aggregations gave rise to
describes the dependency of the success of networks on the incidence of emergence. The
ambiguities as to the exact scope of the patent rights, and the formation of technology
developed concept of trust circles is based on empirical data selected from the aeronautical
standards results in both technical and legal uncertainties - these emerging problems are
cluster Hamburg Aviation. It serves to identify circles of trust within the system and activate
forcing LED players to navigate an unfamiliar patent litigation minefield. While the LED
their potential to enable inter-organizational knowledge flows and new joint ventures.
incumbents could leverage on their well-formulated patent portfolios to turn these ambi-
ME-02.2 [R] Knowledge Value Chain Development: Cross-Field Open Team guities and uncertainties to their advantage, downstream LED companies, such as many
Knowledge Integration Asian manufacturers that have limited ability in patent deployment, are expected to face
increasing challenges in the patent arena. An analytical framework on LED patent dispute
Shu-Hui Chen; National Cheng Kung University, Taiwan
management is therefore developed to assist LED players examine their respective posi-
Cheng-Ta Lin; National Cheng Kung University, Taiwan
tions in the dispute landscape and devise their individualized strategies as to R&D direction,
To reflect the growing importance of networking beyond disciplinary and organizational product development, and dispute management.
boundaries toward an open R&D system with the commercialization aim, the Taiwan Engi-
neering Section of the National Science Council in October 2009 began to support the “Pro- ME-03.2 [R] A Survey of Intellectual Property Rights Literature from 1971 to
moting Program for Cross-Field Creative Scenario Value-adding.” This promoting program 2012: The Main Path Analysis

74 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
Louis Y Lu; Yuan Ze University, Taiwan ME-04.2 [R] Management and Leadership Approaches for Improving the
John S Liu; National Taiwan Univ. of Science and Technology, Taiwan Creativity of Knowledge Workers in Service Sectors
Intellectual property rights (IPRs) protection is strategically crucial for multinational cor- Kazuhiko Itaya; Tokyo University of Agriculture and Technology, Japan
porations which are heavily conducting technology innovation to keep their technological In developed countries in the post industrial age, the ratio of the working population in ser-
superiority, competitiveness, and return of innovation investment. Developed countries are vice sectors has been very high. Our great concern is to improve those knowledge workers’
concerned that unequal protection of IPRs may result in a significant loss through unauthor- creative performance because it could be the source of having an advantage over our rivals.
ized imitation in other countries, while developing countries think that stronger IPRs would However, there has been a lack of discussion over the management of service sectors for
increase the costs of technology acquirement and raise the price of consumer products. knowledge workers engaged in creative work in those sectors. Management and leadership
The differences in IPR policies have led to significant disputes in international trade. Over approaches for improving the creativity of knowledge workers are discussed from the view
the past four decades, many researchers have investigated various issues regarding the of comparing with those of R&D sectors.
protection of intellectual property rights. This paper adopts a unique approach to review
the development trajectories of IPR research over the past four decades. We use ISI web of ME-04.3 [R] Services Innovation Impact to Customer Satisfaction and
science (WOS) as the data source to retrieve the related literature and their citation data, Customer Value Enhancement in Airport
and then apply the main path analysis on the citation data to identify the key-route main James K Chen; Asia University, Taiwan
paths of the citation-based network. A total of 3184 papers and their citation data were Ya-Wen Yu; Asia University, Taiwan
retrieved and analyzed. The key-route main path discloses three different focuses on the Javkhuu Batnasan; Asia University, Taiwan
research of IPRs—the scope of the patents, the preferences of the North and the South,
Serving public transportation needs is a crucial issue in every country, especially for air
and patent reform.
transport, which is convenient, speedy, comfortable, and reliable. The purpose of this re-
ME-03.3 [A] Patent Survey to Japanese R&D-directed Firms search is to create an evaluation model for services innovation impact to customer satisfac-
tion and customer value enhancement in airports. The research objective is to examine
Tomoko Saiki; Saiki Patent, Japan
which factors influence customer satisfaction, testing the relationship between customer
The patent systems in the world have been standardized. The patent laws, including Ja- satisfaction and customer value, and evaluate services innovation moderating efficiency
pan’s, have been revised in accordance with this standardization. We investigated how impact to the enhancement of customer values. Data collected through online using two
Japanese firms utilize the patent systems and how they have changed their behavior for months collection 300 samples. The method of analyzed by reliability, validity test, explor-
patent protection between the last decade and the next decade by use of a questionnaire. atory factor analysis and structural equation modeling. The results show that customer
The survey was conducted with 60 R&D-directed Japanese firms in the second half of value was influenced by customer satisfaction and service innovation. Among all three
2011 (response rate was 35%). The firms as a sample were selected on the basis of the variables, security check has the highest influence on customer satisfaction. This study uti-
ranking of R&D expenditure and the number of patent applications. The results show, a) No lizes self-check-in kiosk, X-ray, social media communication, and micro-hotels as services
big differences are found between activities for obtaining patents between the last decade innovation items in airport. The result indicated all four services innovation events revealed
and the next decade, b) The patentability of services inventions provide an incentive for positive moderation effect. The security check was as the most important evaluation factor
patenting these inventions to the firms with higher R&D expenditures, c) It seems that the in airport service, which factor aroused the most satisfied customers, while airport acces-
extra period of a patent protection affects R&D expenditures of firms with a lower number sibility ranked second.
of patent applications, and d) As international activity for patent protection, the firms seem
to put emphasis of their patent protection on those in China and India. ME-05 Technology Assessment and Evaluation-2
Monday, 7/28/2014, 16:00 - 17:30
ME-04 Technology Management in the Service Sector-1 Room: Zuiun 2
Monday, 7/28/2014, 16:00 - 17:30 Chair(s) Daemyeong Cho; Hanyang University
Room: Zuiun 1
Chair(s) Kotaro Nakamura; Japan Advanced Institute of Science and ME-05.1 [R] A Preliminary Study on the Difference between the Citation
Technology Counts of Issued Patents and Their Corresponding Pre-Grant Publications
Chung-Huei Kuan; Natl. Taiwan University of Science and Technology, Taiwan
ME-04.1 [A] Effects of Learning Infrastructures on Businesses in Service Hsiang-Jui Cheng; Natl. Taiwan University of Science and Technology, Taiwan
Industries
This study addresses a basic question: do we miscount the patent citations? The citation
Takashi Iwamoto; Keio University, Japan
count (i.e., the number of forward citations) of a patent is often considered an indication of
As it is said that 2012 was the year of the MOOC (Massive Open Online Course) Revolution, the value or quality of the patent. However, patents, specifically utility patents, are usually
learning infrastructures are rapidly changing in the world. In addition, mobile technologies published 18 months after their applications are filed and before they are issued subse-
are rapidly spreading to the world and utilizing Internet infrastructure, and mobile technolo- quently. These so-called pre-grant publications and the corresponding patents disclose the
gies are becoming more critical to educate human resources in various organizations. In same inventions, and are both citable as relevant prior art by the applicants or examiners of
this research, the effects of learning infrastructures on businesses in service industries subsequent patent applications. Most patent analysts, however, consider only the citations
were analyzed, and essences to build successful learning infrastructures were extracted. of the patents and ignore those of their pre-grant publications. This omission may lead to
Learning infrastructure should be designed based on business strategy and a person who an erroneous analytic result as a pre-grant publication has its own citations in parallel with
has capabilities of CLO (Chief Learning Officer) should take a lead. The CLO is the per- its corresponding patent. This study assesses the impact of such an omission by using
son who can understand not only learning but also corporate management and business. empirical data from the United States patent database. The result shows that citations of the
The learning methods should be blended by real (face-to-face) and online (PC-based and pre-grant publications can be significantly more than those of the patents, and an analyst
mobile-based) methods, and how to blend the methods becomes the know-how or com- should not ignore the citations of the pre-grant publications when evaluating patents or
petitiveness of the organizations. conducting patent citation analysis.

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 75

SESSIONS
ME-05.2 [R] A Study on the Technological Innovation Performance of the needs an appropriate way to assess the value of investment in Biopark, considering more
Manufacturing Industry in Zhejiang Province of China than one source of uncertainty and potential growth in the future. The way to commercialize
Jing Hu; China Jiliang University, China the result of research and development by Biopark, which is done by a start-up or estab-
Yong Zhang; China Jiliang University, China lished company, is also considered. Real option analysis, especially a growth option, can be
a useful framework to value the investment in Biopark. Valuation of investment in Biopark
Manufacturing is the main body of the industry and the major area of the technological in-
by real option analysis is expected to encourage the stakeholders to start the project as
novation in Zhejiang province. In view of the mismatch of the development scale, speed and
soon as possible. This research has a role in valuing a potential unique project, Biopark,
innovation ability of the manufacturing industry in Zhejiang province, the paper focused on
especially in the condition of Indonesia.
studying the technological innovation performance of the manufacturing industry. Enhanc-
ing the technological innovation performance is the foundation of improving the technologi- ME-06.2 [R] Towards a Dynamic Process for Business Model Innovation: A
cal innovation ability, and it is also the basic premise of the empirical analysis on this topic. Review of the State-of-the-Art
Through taking the manufacturing industry of Zhejiang province as the research object, its
Elizabeth Gibson; Portland State University, United States
industry differences, the effect and efficiency of the technological innovation are emphati-
Antoine Jetter; Portland State University, United States
cally researched by using the parametric and nonparametric techniques. As a result, the
changes and the influence factors of the manufacturing industry performance in Zhejiang Business models are not only necessary for entrepreneurs starting a company but also for
province are systemically investigated in this paper. established companies wishing to sustain a competitive advantage. Knowing when or how
to change a model is difficult and implementation is risky. Business model innovation takes
ME-05.3 [R] Competition in Core-Periphery Technology?: Investigation of art and skill and implementation requires an iterative process. Despite the often experi-
Overseas Companies on Their Integration of Mainstream Technologies and mental nature of creating a successful business model, there are few dynamic methods for
Surrounding Technologies in China business model generation. The most frequently referenced method - The Business Model
Xiangdong Chen; Beihang University, China Canvas (BMC) - maps business models into a framework but is static and leaves entrepre-
Min Huang; Beihang University, China neurs and managers to struggle with ad-hoc trial and error experimentation. This paper
Ying Hu; Beihang University, China lays the groundwork for improved approaches to business model innovation by outlining
Xi He; Beihang University, China directions for future process and tool developments.

This paper aims to investigate the evolution of technology strategies of international com- ME-06.3 [R] Best Practice of Innovation among the Indonesian Craft Industry
panies operating in China in typical manufacturing sectors. Technology strategies are mea- Cluster: Lesson Learnt from Indonesia
sured by a CP-system, in which two kinds of technologies, core technologies and periphery
Lalu M Furkan; Nagoya Institute of Technology, Japan
technologies, and three layers of technologies, mainstream technology (MT), scope tech-
Nobutaka Odake; Nagoya Institute of Technology, Japan
nology (ST), and service based technology (SBT), are involved. Based on the patent data
of 70 manufacturing MNEs selected from Fortune 500 companies, this research sheds This paper clarifies to what extent the Indonesian craft industry best practices have em-
light on typical questions over technical competitive performance, especially on nature in braced innovation practices based on the UNESCO Award Excellence for Handicrafts 2010.
concentration and diversification, and relevant technical services in those sample F500 Direct face-to-face interviews were conducted in the tourism corridor of the Master Plan of
companies. Major findings in this paper are: sample F500 companies do possess more Acceleration and Expansion in the Indonesia Economic Development 2011-2025. Typical
important technology backed competitive power than other non-F500 companies and local crafts such as metal, natural fiber, and wood were investigated in UD KamasanBali (Bali
Chinese companies; all sample F500 companies widened their technical areas or technolo- province), Mawar art shop (West Nusa Tenggara province), and Adeshya (Daerah Istimewa
gy scope; fields in IPC classification of IT and telecommunication technologies are the most Yogyakarta province). The investigation revealed that the role of the government and uni-
competitive areas for sample F500 companies. On the other hand, other non-F500 sample versities is very crucial to the best practices. The transfer of knowledge from government,
companies, especially local Chinese companies, also increasingly develop their own tech- universities, international agencies, corporations and others small- to medium- sized tour-
nology strength in technical areas differentiated with those more competitive fields owned ism enterprises has a significant impact on the industry cluster development. Further, man-
by sample F500 companies. Meanwhile, a strategic positioning of the five clustered sample agement of exhibitions is found to be the most effective and efficient method for promoting
company group is found on MT and ST in particular for concentrated and scoped technology business achievements.
trend. Through three measures over SBT by using information on subsidiaries, R&D centers
in different regions, this paper further provides a more overall picture of the sample F500 ME-07 Emerging Technologies-2
companies on their technology backed MT-ST-SBT system operations in China. Monday, 7/28/2014, 16:00 - 17:30
Room: Shirasagi 1
ME-06 Entrepreneurship / Intrapreneurship-1 Chair(s) Shintaro Sengoku; iCeMS/Kyoto University
Monday, 7/28/2014, 16:00 - 17:30
Room: Chidori ME-07.1 [R] Assessing the Knowledge-Building Dynamics of Countries in the
Chair(s) Laura McKinney; Oregon University System Formation of Emerging Fields: A Bibliometric Approach on iPS Cells
Alfonso Avila-Robinson; iCeMS / Kyoto University, Japan
ME-06.1 [R] Real Options Analysis on Ecosystem for Agri-biotechnology Shintaro Sengoku; iCeMS/Kyoto University, Japan
Start-ups in Indonesia
This paper seeks to demonstrate a method for assessing the dynamics of the knowledge-
Anjani Putri; Toyohashi University of Technology, Japan
building of countries active in the formation of technological fields at early stages of devel-
Takao Fujiwara; Toyohashi University of Technology, Japan
opment. The empirical case of induced pluripotent stem (iPS) cells, a newly discovered stem
Indonesia as a country that has great biological resources is considering the development of cell species, is chosen. Conceptually, we visualize knowledge-building efforts surrounding
Biopark, a kind of science park that focuses on biotechnology. The government of Indonesia an emerging field as involving the formation of knowledge networks. According to the way
already made Biopark development plan in 2009, but to date it has not been realized. The countries participate in these knowledge networks, insights into their knowledge-building
possible problem is that the project seems to have a negative net present value (NPV). It dynamics can be gained. Three types of dynamics are evaluated in this study: “knowledge

76 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
exploration,” “knowledge nurturing,” and “knowledge exploitation.” For that purpose, an efficient data distribution.
integrated and multi-dimensional bibliometric mapping approach encompassing both the
intellectual bases and research fronts, and a conflated techno-scientific layer is used. Three ME-08 Competitiveness in Technology Management-2
types of networks were built: bibliographic coupling, co-citation clustering, and citing-cited Monday, 7/28/2014, 16:00 - 17:30
networks; each network for each of the dynamics analyzed in this paper. By looking beyond Room: Shirasagi 2
the simplistic facade of general bibliometric indicators, the results of this paper are believed Chair(s) Yufen Chen; Zhejiang Gongshang University
to provide a more complex picture of the dynamics involved in potentially rewarding emerg-
ing fields. ME-08.1 [R] Innovation Systems and Policy Instruments: The Application of
S&T Indicators
ME-07.2 [R] Detection and Introduction of Emerging Technologies for Green Tay-Yeu Ho; National Tsing Hua University, Taiwan
Buildings in Thailand Yung-Ching Tseng; National Tsing Hua University, Taiwan
Tanunya Visessonchok; The University of Tokyo, Japan Shih-Chang Hung; National Tsing Hua University, Taiwan
Hajime Sasaki; The University of Tokyo, Japan
To enhance country competitiveness, we can improve the function of the national innovation
Ichiro Sakata; The University of Tokyo, Japan
system and the exercise of policy instruments for S&T indexes. Despite the great impor-
Energy efficiency in Thailand remains low despite the escalating energy consumption. tance to national development, scholars have paid little attention to this policy agenda, in
Moreover, Thailand’s energy security situation is risky and unsustainable due to its large particular the understanding of the linkages of national systems, policy instruments and
proportion of energy imports and heavy dependency on natural gas for electricity genera- S&T indexes. In this study using data from WEF and IMD, we draw on the questionnaire
tion. In this paper, a complete citation-based approach employing academic and patent survey and Fuzzy Delphi methods to explore such linkages in Taiwan. We identify the miss-
data are utilized in order to detect the emerging technologies for green buildings in tropical ing linkages in Taiwan’s national innovation systems, based upon which policy implications
countries like Thailand. Data from academic papers and patents are studied simultaneous- are drawn out.
ly, and solar cooling has been identified as a promising technology. Solar cooling possesses
great potential since it closely fits the environment in Thailand where there is abundant sun- ME-08.2 [R] An Exploratory Analysis on the Spatial Heterogeneity of the
light all year round and air conditioning consumes roughly half of the total electrical usage. Brazilian Software Industry
Joao Paulo L Oliveira; Institute of Aeronautical Technology, Brazil
ME-07.3 [R] How Businesses Fail in Managing Technology: A Review of the Jose Henrique S Damiani; Institute of Aeronautical Technology (ITA), Brazil
Literature
This study explores and characterizes the spatial distribution of the Brazilian software in-
Jing Jiang; Biamp Systems, United States
dustry making use of a framework based on the concept of industrial cluster, highlighting
Jacqueline McPherson; Portland State University, United States
the importance of location for the strengthening of the innovation and industrial competi-
Alexis Wittman; Portland State University, United States
tiveness. This paper is presented in three parts. The first section presents the theoretical
Standley Limarta; Portland State University, United States
framework and a general characterization of the software industry in Brazil. The second
Tien-Hao Wang; Portland State University, United States
section discusses aspects related to the spatial distribution of the software industry. Finally,
Julien Pessey; Portland State University, United States
the last section summarizes the main conclusions of the paper, revealing a set of important
Pongchalerm Tippayasawate; Portland State University, United States
strengths, weaknesses, opportunities and threats, and some strategies have been sug-
Improper technology management will cause business failure. Based on a literature review, gested to make the agglomeration better.
this paper examines some of the main reasons why companies fail in managing technology.
The paper identifies and explains seven principal reasons which may cause a tech company ME-08.3 [R] The Impact of Different Type of R&D Activities on Productivity
to fail: leadership, strategy, marketing, timing, finance, operations, and communications. Growth: An Empirical Analysis Based on Chinese Provincial Panel Data,
Measures are suggested to prevent and predict these failures based on lessons learned as 2000-2011
well as ideas and options for success. We analyze not only what happens in those failures Yufen Chen; Zhejiang Gongshang University, China
but also the interdependencies of these failures. Business failure can always be traced to Peng Sun; Zhejiang Gongshang University, China
poor management of technology and improper innovation. Our work can help technology Hengyu Sun; Zhejiang Gongshang University, China
companies to avoid future failures or at least create some sort of awareness about common
This paper estimates the total factor productivity (TFP) of each province and analyzes the
mistakes that are currently happening in businesses so that these can be dealt with on time.
impact of different types of R&D activities on TFP based on Chinese provincial panel data
ME-07.4 [R] Global WSN Developments: Fractal or Chaos? over the periods of 2000-2011. We divide R&D inputs into basic research, applied research
and development according to the type of activities. The results show that the impact of
Oludare Olorunniwo; Obafemi Awolowo University, Ile-Ife, Nigeria
basic research and applied research on TFP is less than development. This paper also finds
Lawrence O Kehinde; Obafemi Awolowo University, Ile-Ife, Nigeria
that the impact is diverse in different regions. In the eastern region, the impact of basic
Moses A Olorunniwo; Obafemi Awolowo University, Ile-Ife, Nigeria
research and applied research on TFP is greater than development; while in central and
The ubiquitous developments of wireless sensor networks (WSNs) for data acquisition have western regions, the development on TFP growth is more significant. Human capital and FDI
migrated significantly over time from traditional data networks to real-time distributed net- have a positive effect on TFP, while the ownership structure has a negative effect.
work for sensor data fusion. However, the fractal geometry of sensor distributions and
chaotic dynamics of WSNs have questioned the programmability techniques, computational ME-09 PANEL: Managing Technology in Knowledge-Intensive Industries
capability, energy-efficiency and fault tolerance, positioning and location management of Monday, 7/28/2014, 16:00 - 17:30
current frameworks in WSN applications. Thus, this study presents the status quo and Room: Hibari 1
visions of the next-generation WSN technologies, the self-similarity in efficient WSNs for Panelist(s) Simon P Philbin; Imperial College London
topology control, and the observed pattern recognition in acquired data toward achieving Donald Kennedy; WILLBROS Canada

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 77

SESSIONS
Technology and engineering management practitioners in knowledge-intensive industries, which comes from Sabotage Analysis (SA) benefitting from game theory’s standpoint. We
such as the high-tech and engineering sectors, face a number of challenges. These in- introduced RCA to the proposed plan (we already considered) regarding Backup System
clude the relentless pace of technological and organizational change, increasingly complex (BUS) of Expressway Traffic Control System (ETCS) at Metropolitan Expressway Company
engineering systems, as well as greater levels of global competition. There are, however, (MEX) and tried to analyze and verify it. In consequence, we reaped the viable risk coun-
many opportunities. Advances in science and technology are providing opportunities for termeasures, including proposed measures against tsunamis. The countermeasures were
new business models to be adopted and the ability to capture, analyze and leverage large proposed before the great eastern Japan earthquake on 11th of March 2011. And we
datasets and diverse forms of information is allowing some organizations to move ahead of conducted a review of the previous plan by applying proposed risk countermeasures. What
competitors. In the past, proven and fundamental approaches to technology and engineer- this case example makes clear is that we confirmed the effectiveness of the RCA (proposed
ing management have prevailed each time; however, the inevitable question arises – how method).
long will this continue? Do we need to consider new management frameworks to help
industry cope with the engineering complexities and the vast quantity of data and infor- ME-11.2 [R] Evaluation of Electric Vehicle Power Technologies
mation that has been enabled through modern ICT (information and communications Jonathan C Ho; Yuan Ze University, Taiwan
technology) applications? Therefore, this international panel will consider the issues at Yu-Hua S Huang; Yuan Ze University, Taiwan
stake in knowledge-intensive industries and explore whether we need to further develop,
The evolution in power technologies from combustion engine to hybrid or pure electricity
modify, replace or even abandon our current approaches to managing technology and
requires automakers to mobilize organizational capability as well as to change operational
engineering systems.
patterns. Conventional combustion engine, hybrid, plug-in hybrid, and pure electric vehicles
of various engineering designs are among the competing technological alternatives for the
ME-10 SPECIAL SESSION: Special Session in Japanese language - 1
future. Given the situation, firms with heavy R&D investments in renewable vehicle energy
Monday, 7/28/2014, 16:00 - 17:30
face the dilemma to choose among these competing technologies. This research devel-
Room: Hibari 2
ops a technology evaluation model which incorporates technological factors and market
Speaker(s) Shuuji Kondou; Quad-Vision Research Institute and JAIST
criteria to facilitate decision making on allocating resources to various renewable power
Yasuo Ikawa; Japan Advanced Institute of Science and
technologies for passenger vehicles. Using the analytic hierarchy process (AHP), the tech-
Technology
nology evaluation model was quantified by experts in lithium-ion batteries, fuel cell, hybrid
“MOT Reform-Practice Community: Cases of Manufacturing Industries.” Ishikawa MOT technologies as well as by consumer survey. Expert quantification ranks the technological
School has been operated for 10 years by Ishikawa IT Human Resource Development alternatives in order of technological performances, while consumer survey prioritizes user
Center in collaboration with JAIST (Japan Advanced Institute of Science and Technology), needs for the technological performances. The research should be able to help automakers
with various supports from Ishikawa Prefecture and around 30 regional companies. Ap- and technological developers of electrical power effectively mobilize resources and deploy
proximately 200 people completed the course. People who participated in the course have strategies for the future.
established the “MOT reform-practice community,” which pursues a knowledge science
approach to achieve human, organizational and entrepreneurial creation. From Monday ME-11.3 [R] Differences of Technology Absorptive Capacity: Evidence from
through Wednesday, at the same session time each day, successful cases of such prac- China’s Automotive Industry
tices will be reported by the leading 12 companies/organizations, and application of “Quad Donghui Meng; Tsinghua University, China
Vision Thinking Methodology,” which was developed by being inspired by the SECI model Xianjun Li; Tsinghua University, China
of Professor Nonaka, an author of “The Knowledge Creating Company,” will be described Ke Xu; Tsinghua University, China
in each presentation. In this session, PFU will present “From mind-innovation to process- Technology absorptive capacity (TAC) is critical for innovation and competitiveness of enter-
innovation - A case of ScanSnap SV600 development”; EIZO will present “Toward Business prises in latecomer countries. The current literature lacks deep study on the differences in
Transformation for Professional Workers’ Well-Being: A Case of Technology Based Ser-
corporate TAC. Taking the automotive industry as an example, this study selected 13 self-
vitization in Japanese Monitor Maker”; Komatsu Electronics will present “Ultra-pure water
brand passenger car manufacturers in China and researched the existence and dimensions
system development as a brand strategy”; and NIKKO will present “Establishing a brand as
of differences in corporate TAC through principal component analysis, complemented with
a pottery manufacturer based on more than 100-year history.”
analysis of major reasons causing the differences. The results proved to be significant, with
emerging enterprises’ TAC generally stronger than traditional ones. Specifically, emerg-
ME-11 Technology Management in Transportation-1
ing enterprises have much stronger realized technology absorptive capacity (RTAC), while
Monday, 7/28/2014, 16:00 - 17:30
traditional enterprises are slightly advantageous in potential technology absorptive capacity
Room: Toki
(PTAC). The fundamental reason for traditional automobile companies’ weakness in TAC,
Chair(s) Jasper L Steyn; University of Pretoria
in spite of their abundant prior knowledge, is low intensity of effort and lack of input in
ME-11.1 [R] Verification of Risk Countermeasures Regarding Expressway assimilation and transformation, which is a validation of Kim’s absorptive capacity model.
Traffic Control System Based on Creative Risk Management Approach
ME-12 Decision Making-1
Manabu Sawaguchi; Waseda University, Japan Monday, 7/28/2014, 16:00 - 17:30
Itaru Nakahara; Metropolitan Expressway Company Ltd., Japan Room: Houmeiden
The conventional risk management based on dealing with incidents that occurred in the Chair(s) Nasir Sheikh; State University of New York, Korea
past mainly focuses on preventing the similar incidents against the past incidents. In the
meantime, it is true that there are a lot of comments saying “beyond the scope of the as- ME-12.1 [R] Improving Scenario Discovery by Bagging Random Boxes
sumption” or “unknown accident we’ve never seen before” after the incidents occurred. Jan H Kwakkel; Delft University of Technology, Netherlands
Therefore, in this paper we propose a Risk Creative Approach (RCA) to prevent risks after Scott Cunningham; Delft University of Technology, Netherlands
creating the risk generating mechanism based on the way of realizing risks intentionally, Erik Pruyt; Delft University of Technology, Netherlands

78 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
Scenario discovery is a novel participatory model-based approach to scenario development it is critical to augment quality and efficiency of effort whilst containing costs. A unique and
in the presence of deep uncertainty. Scenario discovery relies on the use of statistical capable methodology ascertained in health care establishments is Lean, an improvement
machine-learning algorithms. The most frequently used algorithm is the Patient Rule In- attitude and an array of philosophies initiated by the Toyota Motor Company. The research
duction Method. This algorithm identifies regions in the uncertain model input space that exposed Lean as appropriate in multifaceted knowledge work environments comparable to
are highly predictive of producing model outcomes that are of interest. To identify these assembly-line manufacturing. Executed decorously, Lean transmutes the manner organiza-
regions, PRIM in essence uses a hill climbing optimization procedure. This suggests that tions behave and initiates a voracious pursuit for improvement. The paper delineates Lean
PRIM can suffer from the usual defects of hill climbing optimization algorithms, including philosophies as deliberate, signifying the vital vibrancy of Lean. The fundamentals isolated
local optima, plateaus, and ridges and alleys. In case of PRIM, these problems are even were postures on continuous improvement, value creation, and unity of purpose, reverence
more pronounced when dealing with heterogeneously typed data. Drawing inspiration from for employees, visual tracking, and malleable procedure. The rationale of the paper is the
machine learning research on random forests, we present an improved version of PRIM. discussion and exposition for creating a procedure for evaluating and improving Gauteng
This improved version is based on the idea of performing multiple PRIM analyses based on provincial hospitals. The mechanisms encompass a structure or exemplar for gauging, as-
randomly selected features and combining these results using a bagging technique. The sessing, analyzing and improving the hospitals.
efficacy of the approach is demonstrated through a case study of scenario discovery for the
transition of the European energy system towards more sustainable functioning, focusing ME-13.2 [R] Effectiveness of the Risk Based Inspection Process in the Sasol
on identifying scenarios where the transition fails. Business in South Africa
Toby J Antony; Sasol Infrachem, South Africa
ME-12.2 [R] Model Ontology for Economic Models Antonie M De Klerk; University of Pretoria, South Africa
Frederick Betz; SUNY Korea and Portland State University, United States
In an era where companies need to be cost-effective in their operations without compro-
Fred Phillips; Stony Brook - State University of New York and SUNY Korea
mising safety or performance, a significant amount of effort is being directed towards the
In an earlier paper, we introduced the distinction between a “model-structure” (consisting process of risk based inspection (RBI). RBI addresses technical risks by means of estab-
of the system components and lines connecting components) and a “model-ontology” (con- lishing appropriate inspection strategies for equipment and is currently being utilized by
sisting of the measurement methodology in the model and the translation of information to Sasol petro-chemical businesses in South Africa. Although several organizations, especially
another model). Here we apply this distinction to the methodological challenge of measure- petro-chemical, are incorporating RBI into their business strategies, little is known on the
ment and integration of economic models. The economics literature had divided into two challenges involved in the successful implementation of RBI within an organization. This
schools over the nature of models—of commodity markets and of financial markets. The paper researches the effectiveness of the RBI process currently followed in Sasol (Sasol-
Neo-Classical Synthesis school emphasized a model of commodity markets. The Keynes- burg) with emphasis on the adoption of the approach by personnel as well as business and
Minsky school emphasized a model of financial markets. In the first school, commodity personnel factors such as competency and training. The extent of management support
markets are modeled in “price-equilibrium” models; and in the second school, financial and how it influences the company’s RBI process are also investigated. The research was
markets are modeled in “price-disequilibrium models.” We investigate the ontological is- undertaken by means of a questionnaire completed by different role players who participate
sues of transmitting data from one kind of economic model to the other. actively in the RBI process, influencing the outcomes or who are directly affected by the
results of the process. The results obtained suggest that the expertise and preparation of
ME-12.3 [R] Assessment on Carbon Capture Technology: A Literature Review the process personnel involved with the RBI process is lacking and that there is a definite
Jiali Ju; Portland State University, United States shortage of RBI facilitators and training in the organization.
Dundar F Kocaoglu; Portland State University, United States
ME-13.3 [R] Exploring the Underlying Mechanism of PDCA Cycle to Improve
The dominance of coal resources in many countries and the advantage of coal to gener-
Teaching Quality: A Motivation Theory Perspective
ate power in terms of cost and abundance of energy supply make coal a critical source
of energy. As a result, considering the climate change challenges and the carbon dioxide Yawen Li; Tsinghua University, China
emission problems from coal-fired power plants make the development of carbon capture Xiaoming Li; South China Agricultural University, China
and storage technology crucial to reconcile the conflict between carbon dioxide emission Jizhen Li; Tsinghua University, China
mitigation and the need for sufficient energy supply to satisfy the demand. The research Considering the importance of teaching quality in the field of education, the purpose of this
objective of this study is to overview the assessment methods of carbon capture technolo- paper is to explore and discuss the underlying mechanism of plan-do-check-action (PDCA)
gies and to propose a holistic evaluation model for them. cycle in the education context through the motivation theory. Firstly, the PDCA cycle is ap-
plied to design integral implementation steps in the management for colleague students’
ME-13 Quality Management-1 study to improve the teaching quality. Moreover, the goal setting theory in motivation theory
Monday, 7/28/2014, 18:00-17:30 is used to discuss the underlying mechanism of PDCA cycle to improve teaching quality. To
Room: C’est la Vie understand this, the goal commitment and task complexity are served as moderators of the
Chair(s) Antonie de Klerk; University of Pretoria relationship between the students’ plans and performance. Additionally, we demonstrate
that the self-efficacy plays as a mediator between the teacher’s action and the students’
ME-13.1 [A] Lean Implementation in the Gauteng Public Health Sector
performance. Hypotheses are given and further tested with a sample of third year colleague
David J Kruger; University of South Africa, South Africa students in a Chinese University.
The preponderance of the South African populace has no access to adequate health care.
Consequently, the Government concluded a requirement subsist for a National Health Insur-
ance (NHI) scheme analogous to the National Health Service (NHS) in the United Kingdom. TA-00 PLENARY - 2
The study was undertaken in Gauteng provincial hospitals in Johannesburg, South Africa.
The attainment of the objective is conditional on execution of value-added services. Hence, DATE: TUESDAY, 7/29/2014

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 79

SESSIONS
TIME: 08:30 - 10:00 recognizing the opportunities and the difficulties with stakeholders.
ROOM: OOTORI
TB-01.2 [R] The Impact of Appropriation Strategy on Open Innovation
CHAIR(S): DILEK CETINDAMAR; SABANCI
Ming-Jen Yu; National Cheng-Chi University, Taiwan
UNIVERSITY, TURKEY
Mu-Yen Hsu; National Cheng-Chi University, Taiwan
Hao-Jun Chuang; National Cheng-Chi University, Taiwan
TA-00.1 [K] The Hitachi Group’s Social Innovation The purpose of this study is to investigate the relationships between firms’ appropriation
Shinjiro Iwata; Hitachi, Ltd., Japan strategy and open innovation. We identify four distinct groups of appropriation strategy in
the electronics sector by Latent Class Analysis of data from the third Taiwan Innovation
Based on the belief that innovation will bring about a world where economic growth can be
Survey and Taiwan Economic Journal databank. These four groups of appropriation strategy
compatible with efforts to solve the environmental, energy, and population problems faced
are proactive group, first-mover group, intellectual property rights (IPRs) group and non-
by society, the Hitachi Group is putting all of its energy towards the Social Innovation Busi-
proactive group. We found that firms in the proactive group are more open and more likely
ness. The Hitachi Group utilizes various service innovations based on “human,” “IT” and
to cooperate in innovation with competitors than other firms, but less probable to cooperate
“social infrastructures” to help give people comfortable lifestyles and to make a sustainable,
in innovation with suppliers. Firms belonging to the first-mover group are more probable
prosperous society a reality. In this speech, Mr. Iwata will introduce the Hitachi Group’s
to engage in innovation-related cooperation with suppliers and government research orga-
efforts to contribute globally to business and social innovations to realize this prosperous
nizations, but less likely to cooperate with clients or customers. Finally, we conclude this
society.
study with our findings and implications for further research.
TA-00.2 [K] Total-System Innovation Management: An Overview with
TB-01.3 [R] Relational Embeddedness, Absorptive Capacity and Supply
Applications to Creative Idea Generation
Chain Flexibility: Evidence from China
Oliver Yu; San Jose State University, United States
Bei Wu; ZheJiang Gongshang University, China
This presentation will introduce the concept of Total-System Innovation Management, Jieli Du; Zhejiang Gongshang University, China
which emphasizes both a total-system perspective of the innovation management process Juan Juan Tian; ZheJiang Gongshang University, China
and a disciplined systematic approach to the development of the individual key elements of Xiaoyan Wang; Zhejiang University, China
the process. The key elements of the innovation process include creative idea generation, LiYing Wang; Zhejiang University of Technology, China
seeking and providing initial support, team formation and organization development, prod-
Competition is no longer company to company, but supply chain to supply chain, and flex-
uct or service development and marketing, external competition and cooperation, and ethi-
ibility is viewed as a key dimension of supply chain performance in global competition
cal considerations. The presentation will also discuss the applications of the total-system
recently. Companies must manage the entire supply chain and work together with supply
approach to the key element of creative idea generation for the systematic development of
chain node enterprises, have access to resources, knowledge, and information from the
a set of effective techniques for the ideation process.
network, and improve supply chain flexibility. Relational embeddedness is often considered
TB-01 Innovation Management-4 as a crucial driver for the improvement of supply chain flexibility. However, quantitative
Tuesday, 7/29/2014, 10:30 - 12:00 studies demonstrating these links are scant, and an increasing amount of evidence sug-
Room: Ootori 1 gests that there is a need to develop a complete model of relational embeddedness on
Chair(s) Masanori Namba; Ritsumeikan Asia Pacific University supply chain flexibility by examining the potential mediating effect of absorptive capacity.
To meet this need, we define relational embeddedness and absorptive capacity, develop
TB-01.1 [R] Service Innovation Structure Analysis for Recognizing a valid and reliable instrument to measure these, build a framework that relates relational
Opportunities and Difficulties of M2M Businesses embeddedness, absorptive capacity and supply chain flexibility, and then test structural
Naoshi Uchihira; Japan Advanced Institute of Science and Technology, Japan relationships within this framework using SPSS. Based on 136 responses from companies
Hirokazu Ishimatsu; Japan University of Economics , Japan in the Yangtze River Delta, statistically significant and partially positive relationships were
Yoshiyuki Kageyama; Toshiba Corporation, Japan found among relational embeddedness, absorptive capacity and supply chain flexibility.
Yuji Kakutani; Hitachi, Ltd., Japan Managerial implications of the empirical findings of this study are also discussed.
Kazunori Mizushima; Hitachi, Ltd., Japan
TB-02 New Product Development-1
Hiroshi Naruse; NEC Corporation, Japan
Tuesday, 7/29/2014, 10:30 - 12:00
Shigeaki Sakurai; Toshiba Solutions Corporation, Japan
Room: Ootori 2
Susumu Yoneda; Softbank Mobile Corporation, Japan
Chair(s) Gyunghyun Choi; Hanyang University
With the popularization of high-speed and high-capacity communication networks, ma-
chine-to-machine (M2M) communication has received significant attention. However, even TB-02.1 [R] Knowledge Integration in a Product Development Organization
though the related technologies have been actively investigated, creating new businesses for New Businesses: A Case Study of a Precision Device Manufacturer
based on M2M communication is not easy. This paper proposes a service innovation struc- Nobuhiro Horie; Japan Advanced Institute of Science and Technology, Japan
ture that visualizes the opportunities and difficulties of M2M businesses. In our proposal, Yasuo Ikawa; Japan Advanced Institute of Science and Technology, Japan
opportunities are classified as two types of value creation (optimization value and identifica-
This study discusses knowledge integration in product development organizations for new
tion value) using the sharing-connecting-analyzing-identifying (SCAI) model. In addition,
businesses. The goal is to contribute to the establishment of a methodology that helps ac-
difficulties are discussed using a fishbone chart. The SCAI model pays particular attention
complish the purpose of entry into new business. This study analyzes establishment of new
to the identification value, which tends to be ignored in other models. Opportunities and
product development organizations and their entry into new businesses. There are many
difficulties are structured as a map according to backcasting from a desired future. Using
differences between existing businesses and new businesses: characteristics of prod-
this backcasting map, we can discuss M2M businesses more clearly and strategically by
uct, characteristics of market and so on. Knowledge required for existing businesses and

80 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
knowledge required for new businesses is different. Thus, it is very important to integrate this research: first, from the patent perspective to distinguish how emerging three-dimen-
knowledge required for existing businesses and knowledge required for new businesses. sional printing is; second, using a knowledge flow tool to demonstrate how diversified the
This study indicates that persistence of existing knowledge of a product development or- 3D printing industry can be. Moreover, by analyzing the 1089 of 3D printing patents, some
ganization may be an adverse factor for knowledge integration since it prevents searching important implications, i.e., technology life cycle, patent citations, patented characteristics
for new knowledge necessary for new businesses and absorbing searched knowledge. It is information and knowledge flow, can be uncovered to understand the overall 3D printing
suggested for product development organization to have unlearning process of knowledge technology trends in terms of country, industry and organization levels.
not required for new businesses.
TB-03.2 [R] Analyzing Patent Characteristics and Business Strategies of
TB-02.2 [R] Strategic Management of New Product Development Projects Non-Practicing Entities
Supachart Iamratanakul; Kasetsart University, Thailand Syuan-Yi Jiang; National Chung Hsing Univresity, Taiwan
Hsing-Ning Su; National Chung Hsing University, Taiwan
Strategic management of projects is an evolving concept in research literature of project
management. In this study, we investigated the implementation of strategic management, The operation of non-practicing entities (NPEs) has been denounced. The influences of
particularly in new product development projects, to determine its existence and its forms. NPEs are more and more significant for the economy, society and technology. The objective
We found that such projects typically use the following four strategies: product superiority, of this paper is to characterize patents owned by selected famous NPE corporations. A total
product time-to-market, customer intimacy, and product cost advantage. Besides providing of 12 NPEs with 4,947 utility patents are analyzed in this paper from four aspects: country,
a guideline to a project team in effectively performing project activities, these strategies industry, corporate, and valuation assertion. Moreover, in the valuation assertion section,
are used as a mechanism to deploy business strategy to the operational level of project 11 patent characteristics are used as indicators for evaluating NPE patents. This paper also
management. We also found that, in many cases, to attain better business results, project compares the degree of patent value among NPE patents, litigated patents and ITC patents
teams use a combination of these strategies with different priority levels. in the most significant 6 patent characteristics. One important finding is that NPE patents
are verified as more valuable patents than litigated patents and ITC patents. However, No. of
TB-02.3 [A] Investigation of Different Perspectives between Developers and patent citation received (also called No. of forward citation; CI) does not show positive rela-
Customers: Robotic Vacuum Cleaners tion as other patent indicators do. In summary, this paper offers three major contributions:
Byung Sung Yoon; Portland State University, United States using 4,947 NPE patents from 1976 to 2012 as sample patents; measuring NPE patents
Antonie J Jetter; Portland State University, United States value by 11 patent characteristics; and showing that NPE patents are more valuable than
litigated patents and ITC patents.
The literature on high-technology marketing frequently observes that the perspectives of
managers in cutting-edge product development are often at odds with the perspectives
TB-03.3 [R] Comparative Study of Technological Trend Between DAIKIN and
of consumers, leading to products that do not fit into consumer values, force behavioral
Panasonic in the Field of Air Conditioner
changes upon them, are difficult to use, or do not meet needs at all. A possible case-in-
Nhivuong Pham; Tokyo Institute of Technology, Japan
point is robotic vacuum cleaners (RVC) for home use. In 2001, their market introduction
Yoshitoshi Tanaka; Tokyo Institute of Technology, Japan
was accompanied by optimistic forecasts, but the pace of market penetration has been
slow and over 10 years after their initial launch, RVCs still only account for 4.1% of the This research focuses on patent applications filled in Japan, in the business field of air
vacuum cleaner market in 2012 in the United States. This paper investigates if there is a conditioner for home use. In spite of the saturated Japanese market, only two companies,
mismatch between product developers’ perspectives and actual customer needs that can DAIKIN INDUSTRIES, LTD, and Panasonic Corporation, have been increasing domestic mar-
provide a possible explanation about why RVCs are facing difficulties in expanding market ket share of air conditioners in recent years. In this study, we visualized technical purposes
share in the home cleaning device market. To do so, it uses fuzzy cognitive mapping (FCM) as a system diagram. We made a comparative evaluation on the difference of technical
to capture and quantitatively model the perceptions of RVC developers and RVC custom- strength of these two companies. Moreover, we evaluated the correlations between the
ers. The developer model shows the causal links between product features and presumed number of patent applications of each company and the score of consumer needs collected
product attractiveness; the customer model shows causal links between product features by a questionnaire survey. We surveyed how each company applies for patent applications
and perceived product desirability. The models are used to investigate how developers and for consumer needs by monitoring and propose a new concept for evaluation of patent
customers value alternative product improvements and to what extent their perspectives portfolios, and we believe that the patent portfolio should have a proper matching with the
are aligned. Results show that there are distinct gaps between both perspectives, causing consumer needs portfolio.
product developers to favor product improvements with little pay-off for perceived product
desirability. TB-04 Technology Management in the Service Sector-2
Tuesday, 7/29/2014, 10:30 - 12:00
TB-03 Intellectual Property-4 Room: Zuiun 1
Tuesday, 7/29/2014, 10:30 - 12:00 Chair(s) Paulo T Nascimento; University of Sao Paulo
Room: Ootori 3
Chair(s) Charles Weber, Portland State University TB-04.1 [A] ERP Adoption in the Hotel Industry: How Software
Implementation Becomes Development
TB-03.1 [R] Understanding Patent Portfolio and Development Strategy of 3D Regina Helena P Vianna; University of Sao Paulo, Brazil
Printing Technology Fernando Fonseca; Univesity of Sao Paulo, Brazil
Yen-Tzu Chu; National Chung Hsing Univresity, Taiwan Adriana M Mello; University of Sao Paulo, Brazil
Hsing-Ning Su; National Chung Hsing University, Taiwan Paulo T Nascimento; University of Sao Paulo, Brazil
This study aims to analyze the patent portfolio of the three-dimensional printing industry Integrating operational and managerial activities, enterprise resource planning (ERP) sys-
and future trends, as well as to explore how patent strategy could be developed. A total of tems are strategic tools to get a better market position, reduce costs and raise process
1089 patents that belong to 3D printing technologies are retrieved from the United State efficiency and service quality. This case study aims to explore further the barriers that arise
Patent and Trademark Office (USPTO) patent database for analysis. There are two objects in during the implementation of these systems, particularly in the hospitality industry. We

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 81

SESSIONS
found that the main reason for adopting ERP is the need for better-centralized control in a ToshiyukiI Izumi; West Japan Railway Company, Japan
naturally decentralized network of hotel units. We also explore the difficulties in integrating
In urban areas, the railway systems and these transportation services are indispensable
different software packages and adapting the operational routines to them. As the case
for the social infrastructure to ensure the safe, punctual and comfortable transportation
shows, the company bought an ERP, but it lacked essential functionality and required fur-
for a large number of passengers. In order to perceive a whole railway service, we need
ther and difficult integration with other software. Commercial ERPs do not yet fully meet the
to evaluate hospitality of staffs and crews, and provide the information during train delays
operational requirements of the decentralized network hospitality company. The intended
such as the train schedule and the conditions of equipment of vehicles and stations. In
implementation actually becomes a system integration development.
these studies, the train information in Japanese transportation service is focused on, and
an appropriate effect of transport information on the passenger’s behavior is analyzed, and
TB-04.2 [R] The Effect of Mobile Information Services on Commuter Trains
an appropriate concept of information service is presented for the railway transportation
Takayuki Matsumoto; Tokyo Institute of Technology / JR East, Japan
system. The properties of railway service are reviewed by the SSM-IA analysis, and the
Kazuyoshi Hidaka; Tokyo Institute of Technology, Japan
train information services which can elevate the railway service values are pointed out.
In this study we verified what kind of mobile information services passengers need on board Next, the usability of information items such as passenger’s congestion state and the train
through empirical research on commercial commuting trains. We provided rail information position inside lane are suggested by the analysis of the user’s preferences survey. In
services as well as marketing tools such as news, shop information, advertisements and addition, the relations between the customer’s satisfaction and information services are
coupons for smartphones. A content server and Wi-Fi access points were newly installed viewed from the effect on passenger’s behavior in the transportation infrastructure. Finally,
on trains with the server connecting to an existing onboard train information management an expected information service model is suggested in order to improve the passenger’s
system. Line-related and location-based information can be provided to smartphones on transportation value.
board by using the server that obtains various data from the train management system or
from on-ground networks. Content server access logs were then obtained and analyzed, TB-05 Technology Transfer-1
and several questionnaire surveys were conducted in order to evaluate these information Tuesday, 7/29/2014, 10:30 - 12:00
services during the test period. This study revealed that almost 90 percent of passengers Room: Zuiun 2
who answered questionnaires would use these mobile information services if the services Chair(s) William T Flannery; University of Texas at San Antonio
were actually introduced, and that satisfaction in railway information content was higher
TB-05.1 [R] Technological Transfer in Public Research Centers: The Peruvian
than that of marketing contents. These contents can be divided into the following types
Case
according to different point of view, location-based contents and non-location-based con-
tents. We also found that the satisfaction in location-based information content affected Jose C Alvarez; Universidad Nacional de Ingenieria, Peru
overall intent to use these mobile information services. Kazuo Hatakeyama; UNISOCIESC, Brazil
The public research centers were created to research activities and knowledge generation.
TB-04.3 [R] Semi-Globalization of Service Value Co-creation in Context- Some studies around the world have been developed about this problematic and the op-
dependent Business: ‘O-motenashi’ Culture-style Service in the Traditional portunities for technology transfer from these institutes. In the Peruvian case, until now, the
Japanese Inns of Kaga-ya national institutes of research have structured and applied its programs and models of tech-
Kotaro Nakamura; eCraft Inc. & JAIST, Japan nology transfer in an incipient form. Some of difficulties perceived are: the lack of studies on
Hisashi Masuda; Japan Advanced Institute of Science and Technology, Japan technology management, ignorance about other local experiences on technology transfer,
Cross-border deployment of business operations provides an opportunity not only for en- the lack of comparison with technology transfer models. In this context, this paper aims to
larging the market but also for getting new value-creation knowledge. Rather than pursue identify and analyze the technology transfer experiences since the public research institutes
a uniform across-the-board strategy, semi-globalization focusing on both similarities and in Peru. The methodology consisted in the literature review over the technology transfer
local differences is becoming an important theme for local “hidden champion companies” topic, followed by a diagnostic of the technology transfer at the Peruvian public research
to operate a sustainable service-oriented business. The service-oriented business in such institutes, its discussion and analysis. Major results from the study showed a disordered
semi-globalization requires realization and refinement of the service process through en- sector, with lack of mechanisms for technological transfer, and scarcity of codification the
gineering and management of the facilities / ICT infrastructures and human resource / few experiences. However, the potential knowledge is substantial.
staff organization, according to transition of service value and degree of context depen-
TB-05.2 [R] Comprehensive Technology Exploitation Using System Dynamics
dency based on the changes of market trend or customer’s sense of values. The purpose
of our research is to establish a comprehensive understanding of the innovation insights Guenther Schuh; Fraunhofer Institute for Production Technology IPT, Germany
through the semi-globalization of service-oriented business of the yet not sufficiently Markus Engel; Fraunhofer Institute for Production Technology IPT, Germany
Toni Drescher; Fraunhofer Institute for Production Technology IPT, Germany
studied context-dependent service industries. The semi-globalization of service business
Katharina Apfel; Fraunhofer Institute for Production Technology IPT, Germany
is demonstrated on the case study of the traditional Japanese inns of Kaga-ya, which
have strongly high-context service business model based on the “o-motenashi,” a typical Extensive exploitation of technology is strategically planned so far only in very few research
Japanese high-context treatment culture. From the differences of value co-creation pro- institutions and companies. Thereby, a great technological as well as economic potential
cess between Kaga-ya Taipei and the flagship inn in Japan through on-site surveys at remain untapped. A major reason for the neglect of the exploitation potential is that a situ-
both locations, including interviews with the executives, we were able to recognize and get ational assessment of exploitation opportunities throughout the entire technology life cycle
comprehensive understanding of the transition of multi-context service values. The insights has not yet been systematically explored. Although individual aspects of the problem were
from the present research lead to a methodology aiming at advancing context-dependent treated, a comprehensive model considering all relevant variables, such as the technology
service-oriented industries. to be exploited, the specific objectives of the research and development project, and the rel-
evant factors of the environment of the exploitation situation, has not yet been developed. In
TB-04.4 [R] A Study of the Usable Concept of Transportation Information addition, the change of these factors should be taken into account throughout the technol-
Services for the High Value Added Railway Transportation Infrastructure ogy life cycle. In order to achieve this goal, all relevant variables for the exploitation decision
Shotaro Kohtsuki; Ritsumeikan University, Japan have to be described in sub-models and later combined in a multi-attribute decision model.

82 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
Based on a first framework previously presented by the authors, the intended contribution of further cascaded in five levels of business-space derived-dimensions in a systems hier-
the present paper is to develop a deeper understanding of the interdependencies between archy to enable non-traditional managers (entrepreneurs) to run their organizations. The
the key influential factors of the exploitation situation as well as the considered sub-models. understanding and judicious application of inter-relationships of these dimensions have
Thereby, the expected developments of the sub-models for the used system dynamics been found to be critical to improved effectiveness in technology leadership and com-
model can be modeled. petitiveness. The paper elucidates the details of the management model and describes the
initial research conducted, especially on the DIA entrepreneurial space as well as on the
TB-05.3 [R] Factors Analysis and Countermeasure Research of Influencing applicability of the model, in a global scenario indicating possible mapping dimensions to
Technology Transfer Across the Industry selected companies in diverse technologies in three countries. The integrated outcome of
Feifei Wu; Beijing University of Technology, China the study is a management model that consists of critical management literacies which are
Zi Yang; Beijing University of Technology, China essential for every entrepreneurial business venture. The importance of the unique com-
Lucheng Huang; Beijing University of Technology, China bination of the factors Design, Information and Action with regard to entrepreneurship and
Zheng Qiao; Beijing University of Technology, China the cascaded dimensions is shown in preliminary bibliometric data or literature searches
Technology transfer across the industry is considered as one of the important issues in that may eventually be useful in representative case studies which make use of the nine
technology transfer research. By means of literature retrieval combined with expert investi- critical management literacies.
gation, firstly, we find out factors influencing technology transfer across the industry. Sec-
TB-06.2 [R] Virtual Biotechnology Start-Up Model as Exclusive Network
ondly, each factor is determined according to the fuzzy analytic hierarchy process (FAHP).
Innovation under Uncertainty
Thirdly, we make an analysis of the mutual influence between key growth factors based
on the method of DEMATEL. In order to put forward pertinence solutions for improving Takao Fujiwara; Toyohashi University of Technology, Japan
technology transfer across the industry, the Attention & Recognition Matrix model is used to The virtual biotechnology start-up model has recently been created from venture capital’s
express how key growing factors come into play in the current situation. Finally, a counter- reluctance for investment. For example, Quanticel Pharmaceuticals was founded by a VC
measure study is made. The conclusion of the study lays a solid foundation for encourag- firm as a matchmaker; Versant Ventures, an established biopharmaceutical company as a
ing technology transfer across the industry and applications of technological achievements would-be licensee; Celgene, and idea generating researchers of Stanford University, in San
among several industries. Francisco and La Jolla in November 2011. As a research question, is it possible to regard
this type the same as open-source innovation like Arch2POCM, which seeks speed-up
TB-05.4 [R] Modeling Technological Value Net through Network Contagion: by preventing the overlap of the pre-competitive R&d cost? VBS is defined as a portfolio
The Case of LED Industry of real options in a process for commercializing life-science ideas until the milestone of
Hsin-Yu Shih; National Chi Nan University, Taiwan proof-of-concept by partnerships among university, pharmaceutical company, and VC. The
Yen-Seng Hao; National Chi Nan University, Taiwan option-games method is defined as an integrated methodology between real options and
Co-opetition provides a framework from which to identify firms’ strategic position and al- game theory, regarding the difference of real options with financial options as the limited
ternatives in any given situation. The value net model is a strategic view of the key rela- exclusiveness. The objective of this paper is to examine, firstly, a theory on investment tim-
tionships that drive any company’s ability to compete or cooperate with other players in a ing under uncertainty and competition; secondly, the deterioration models of growth options
business condition. The idea of the value net model can be used in the technological system at monopoly and perfect competition as both competitive extremes; and thirdly, the implica-
where the company can identify its technological competitors and complements. This study tion of VBS model as social innovation at oligopolistic structure and sensitivity analysis. It
aims to construct a quantitative method for modeling the technological value net with the is still necessary to analyze the incentive of non-profit R&D by public private partnership.
help of social network analysis. Patent citations are quantified by social network contagion
TB-06.3 [R] A Comparison of Four Measurement Systems and Evaluation
in order to ascertain what kinds of contagion patterns take place in a technological system.
Indicators in Entrepreneurship: Evidence from Five Innovation-driven
The study employs the LED industry as a research samples about 17 LED manufacturers
Economies in Asia
are identified. The 17 manufacturers’ patents that are issued in USPTO from 2006 to 2012.
The study finds that the technological competitors of players are different in supplier views Yi-Wen Chen; Tamkang University, Taiwan
and customer views. On the other hand, the technological complements of players are Chien Chiang Lin; Shih Hsin University, Taiwan
different from supplier views and customer views. These findings can help the company to Chien-Liang Kuo; Chinese Culture University, Taiwan
identify technological competitors and complements in the technological system. Yu-I Lee; Far East University, Taiwan
The nascent field of entrepreneurship is growing rapidly and attracting increased atten-
TB-06 Entrepreneurship / Intrapreneurship-2
tion from many sectors, which developed 10 evaluation indicators continuously. In spite of
Tuesday, 7/29/2014, 10:30 - 12:00
the lack of a comprehensive comparison, rankings from those measurement indices were
Room: Chidori
extensively used for investigating, evaluating, and adjusting entrepreneurial policies in dif-
Chair(s) Leon Pretorius; University of Pretoria
ferent countries. Based on the criteria of academic value and social influence, four index
systems were selected for further investigation and thorough comparison. Subsequently,
TB-06.1 [R] A Technology Management Model for Entrepreneurial Business
we selected five innovation-driven economies in Asia and, using various indicators, ex-
Ventures
amined whether their entrepreneurial performances differed significantly. A comparison
Dietmar H Winzker; University of Pretoria, South Africa
with the business environment and entrepreneurship rankings showed that Singapore has
Leon Pretorius; University of Pretoria, South Africa
an entrepreneurship-friendly infrastructure but a negative entrepreneurial atmosphere. A
Managing technology effectively and competitively in a fast-moving globalized world has similar situation exists in Hong Kong. By contrast, Japan has few entrepreneurial activities
become an increasingly challenging endeavor. Design, Information and Action (DIA) as de- and the least favorable overall entrepreneurial environment in Asia. However, people in
fined by the authors have been found to be key aspects which significantly influence the Taiwan and South Korea have strong entrepreneurial passion and are willing to actively
degree of innovation, competitiveness and business leadership achievable. A technology participate while entrepreneurial environments are improving. In conclusion, Taiwan and
management model was developed on the basis of these three key aspects, which are South Korea are the more appropriate Asian countries for entrepreneurship in the future.

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 83

SESSIONS
The comparisons in this paper showed that four indices possess a certain level of explana- integrated perspective. We identify four key factors which matter to the development of the
tory power and limitations. Cross-referencing these indices can significantly enhance the creative industry: territorial capital, innovation milieu, value-network, and innovation space.
current understanding of relevant data. We use the case Huashan 1914 Creative Park to illustrate the emergence process of value
ecology and compare it with other creative park cases to discuss the interaction of the four
TB-07 Cultural Issues in Technology Management-1 factors which leads to the difference of the governance model.
Tuesday, 7/29/2014, 10:30 - 12:00
Room: Shirasagi 1 TB-07.4 [R] Evaluating the Relation between Cultural Capital and Creative
Chair(s) Kiyoshi Niwa; The University of Tokyo Industry Development by Grey Relation Analysis: Comparable Study of
Creative Cities in Taiwan and Mainland China
TB-07.1 [R] Culture as an Engine for Start-up Networks in a Cultural and Chia-Han Yang; National Cheng Kung University, Taiwan
Creative Product-based Small Service
This research aims to provide an analysis derived by the grey relation approach regarding
Pei-Chia Chiang; National Cheng Kung University, Taiwan
how the cultural capital in a city affects regional creative industry development, particularly
Chia-Han Yang; National Cheng Kung University, Taiwan
in a comparable study of different cultural cities in Taiwan and China. Under this circum-
This research aims to explore the role of culture as a driver for starting up a cultural and cre- stance, this research adopts the statistical data investigated by Asia Pacific Cultural and
ative product-based small service, particularly in discussing the embroidery shoe business Creative Industry Association (CCIA) in 2011 and 2013, using the grey relation approach
in Taiwan. The antecedent studies have heavily explored the driver of innovation in different to evaluate the most critical cultural capital in a city for developing cultural and creative
product-based business. However, the exploration about using culture as a driver for inno- industry. Three dimensions of cultural capital, including cultural support, cultural context,
vation and start-up network building remains undeveloped, and there is still little examina- and cultural creation, are used as selected criteria in this method. The output of creative
tion on the development pattern of culture and creative start-up and what role the culture industry development such as industry network, market development, and cultural com-
really plays at an early stage. As a result, this study conducts a qualitative approach using mercialization, are adopted as a benchmark base in this grey relation analysis. To compare
participant observational studies and self-immerse approach through a single case study the difference across the strait, the survey in five of Taiwan’s municipalities and four of
of the embroidery shoe business. The findings reveal that the role of culture in the start-up China’s municipalities are analyzed in different groups, respectively. The research finding
process will follow three phases including “culture as content,” “culture to be preserved,” shows the essential cultural capital for developing creative industry in Taiwan’s city was cul-
and “culture to be regenerated.” Meanwhile, instead of business partners in a network, tural context in 2011, and shifted to cultural support in 2013. Contrarily, the critical cultural
there are also cultural partners in the start-up networks of cultural and creative business, capital for creative industry development in China’s city was cultural support in 2011, and
thereby creating a cultural network for cultural events, workshop, exhibition, educational shifted to cultural creation in 2013.
activity, and sales channel. Finally, the results also show that the role of incubator in the
start-up network should more emphasize the service at demand side for cultural preserva- TB-08 Sustainability-1
tion and regeneration, instead of the conventional incubation service at supply side. Tuesday, 7/29/2014, 10:30 - 12:00
Room: Shirasagi 2
TB-07.2 [R] The Impact of Culture on Group Model-Building Process Chair(s) Sara S Grobbelaar; University of Pretoria
Rina Sadia; Shenkar College of Engineering and Design, Israel
TB-08.1 [R] Fostering Impact Investment in Developing Countries
System thinking refers to the interrelationship between the parts of the organization that
Dilek Cetindamar; Sabanci University, Turkey
intend to design, produce and distribute products or services. System thinking is actually
Hayri Kozanoglu; Kemerburgaz University, Turkey
a conceptual language that encourages professionals into using “feedback loop” thinking
rather than mere linear thinking. To solve a problem, systems thinking requires the building The paper presents the development of impact investment as an industry and then specifi-
of a model by a diverse group with a varied input. The group modeling process, which is cally focuses on the ways of fostering such a financial instrument in developing countries.
an important process of system dynamics intervention in organizations, is mainly developed Similar to the venture capital firms supporting innovation in high technology firms, impact
by researchers from similar backgrounds and cultures. A research conducted in Israel, a investment firms are spurring social innovation in a vast variety of countries. Such a finan-
country with a mixture of cultures and social backgrounds, evokes a different experience cial instrument might have high potential in developing countries that are faced with many
and approach to the more known group model building techniques. Since the participants social and environmental problems besides economic ones. Based on the experiences in
in the group were from diverse backgrounds in terms of their culture, economic situation advanced countries, we compare the conditions of advanced and developing countries in
and their work position, they could easily be led by their social condition in their thinking terms of building and running an impact investment industry. As impact investment is a
and opinions. Therefore, knowledge elicitation through the group model building process unique financial institution, we will highlight how developing countries can learn from the
during the group sessions and on the other hand, knowledge elicitation through personal experience of advanced countries and develop their own impact investment industry in
conversation brought up contradictory information and called for constantly improving the order to foster their social innovation capability.
elicitation process.
TB-08.2 [A] An Analysis of Japanese Social Innovation: Comparison Study
TB-07.3 [A] The Value Creation and Governance of Ecology System in on U.S. and Japanese Social Innovation
Creative Park Cased Taiwan Yaeko Mitsumori; Tsukuba University, Japan
Bi-Ling Yeh; National Cheng-Chi University, Taiwan
The concept of innovation has been evolving. In the past, innovation was translated into
Seh-Wa Wu; National Cheng-Chi University, Taiwan
Gijutsu-kakushin (technological reform), and the scope was limited to technology. However,
Value creation is a central concept and important issue in the creative and culture indus- today the scope of innovation has been expanding and it also includes “service innovation”
try. It refers both to the content and process of the recombination of resources including as well as “social innovation.” Social innovation is still a very new concept in Japan. After
tangible and intangible assets. The main question is how the value can be captured. We 3.11 (Great East Japan Earthquake), it is said that Japanese people changed their mind and
consider that there is an ecology system which emerges from the development of a cre- turned to social values rather than monetary values. Especially, young people re-set their
ative park. The purpose of this paper is to explore the concept of value creation from an mind and started new businesses targeting creation of social benefits or social values. They

84 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
are a part of social innovation. However, such cases are still limited in Japan. The author scope of sources of knowledge used. The literature indicates a positive association be-
this year won some research fund and conducted her study on the U.S. social innovation tween these parameters in the developed country context. However, it is not evident that in
activities as well as, on a limited basis, on Japanese social innovation activities. This study the developing country environment the same associations exist. Potential causes include
compared social innovation activities in these two countries: the U.S. and Japan. The study market composition and institutional conditions. The data was obtained from a question-
may give some implications for Japanese policy makers to work out some policies and naire survey amongst automotive component manufacturers in South Africa, China and
measures to promote social innovation in Japan. India. Some 500 responses were analyzed by association testing. For firms in South Africa
no association was found between the diversity of sources of knowledge and diversity of
TB-08.3 [R] Environmental Sustainability And Reverse Logistics: An Analysis impact of innovation. In the case of the firms in China the association was found for local
Of The Recycling Networks Of Cooking Oil Waste In Sao Paulo, Brazil and domestic sources of knowledge. In the case of firms in India, an association was found
Rosicler B de Oliveira; Instituto Triangulo de Desenv. Sustentavel, Brazil for local sources of knowledge. While in the case of South Africa the lack of association
Mauro S Ruiz; Nove de Julho University - Uninove, Brazil between the diversity of sources of knowledge related to local, domestic and international
Marcelo L Gabriel Dias da Silva; Universidade Nove de Julho - Uninove, Brazil sources and innovation degree of novelty appear anomalous, it has to be understood within
Aldo Struffaldi; Ecoleo, Brazil an institutional context that favors dependency on multinational parent companies rather
Evandro Bocatto; MacEwan University, Canada than indigenous technological innovation based on accessing a broad range of sources of
The recycling of used cooking oil is gaining increasing attention as society begins to real- knowledge.
ize the environmental, economic and social benefits of this activity. The reuse of cooking
TB-09.3 [R] The Study on Patent Acquisition from Complementarity and
oil has not only prevented its inappropriate disposal but has also yielded economic and
Supplementarity: Evidence from Smartphones of Apple and Samsung
social benefits via the valuation of cooking oil waste as a raw material and the possibility of
generating employment and income. This study aims to analyze how cooking oil recycling Ping-Chun Chang; Yunlin University of Science and Technology, Taiwan
networks are formed to identify ongoing initiatives of collection and reuse, as well as to Yu-Hsin Chang; Yunlin University of Science and Technology, Taiwan
understand the processes of both formation and expansion of these networks. At present, a Fang-Pei Su; Shu-Te University, Taiwan
number of Civil Society Organizations of Public Interest (CSOPIs) and nongovernmental or- Shu Jung Chen; Yunlin University of Science and Technology, Taiwan
ganizations (NGOs) are spreading this idea and forming networks among suppliers of used Kuei Kuei Lai; Yunlin University of Science and Technology, Taiwan
oil (final consumers), collection points, processors (companies that collect, filter and sell the This study tries to figure out the strategy of patent acquisition against infringe litigation be-
product) and companies that use the recycled oil as a raw material. This study examined tween rival companies of smartphones under dynamic competition. Patent citation network
two of these organizations (Ecóleo, an NGO, and Triangle Institute, TI, a CSOPI) to obtain analysis is used to realize the difference of patent deployment and portfolios after patent
a preliminary overview of a number of existing initiatives for the collection and recycling of acquisition between the leader Apple and the follower Samsung from the view of supple-
cooking oil in Brazil and the networks that are being formed around these initiatives, includ- mentary and complementary. Four patent indexes provide the movement of technology po-
ing their dynamics and expansion perspectives. sition and role in the network and the change in technology supplementary/complementary.
The result shows that even though the leader and follower used to cooperate in relationship
TB-09 Technology Acquisition-1
of OEM with technology supplementary, they intend to “de-opponent” technically because
Tuesday, 7/29/2014, 10:30 - 12:00
of patent litigation after becoming rivals in the same market. The leader will acquire supple-
Room: Hibari 1
mentary patent to enhance his original patent portfolios and the follower will go the other
Chair(s) Tomoko Saiki; Saiki Patent
way to strengthen his patent portfolios by acquiring a complementary patent.

TB-09.1 [R] Evaluating the Innovation Performance of Technology Mergers TB-10 Technology Roadmapping-1
and Acquisitions in the Equipment Manufacturing Industry Tuesday, 7/29/2014, 10:30 - 12:00
Yue Wang; Beijing Institute of Technology, China Room: Hibari 2
Yue Wang; Beijing Institute of Technology, China Chair(s) Tugrul U Daim; Portland State University
Lining Shang; Beijing Institute of Technology, China
Ying Guo; Beijing Institute of Technology, China TB-10.1 [R] Industrial Technology Roadmap as a Decision Making Tool to
Alan L Porter; Georgia Institute of Technology, United States Support Public R&D Planning
Technology M&A has been an important way for companies acquiring knowledge resources Yonghee Cho; Portland State University, United States
to achieve rapid development externally, especially that aiming to obtain key technology Seong-Pil Yoon; Seoul National University of Science & Technology, Korea, South
capabilities. A big challenge that faces corporate managers and government policy makers Karp-Soo Kim; KAIST, Korea, South
is how to evaluate the innovation performance of post acquisition effectively. In this study, Boyoung Chang; KIAT, Korea, South
based on innovation process, we devise a method to evaluate the performance of the Tech There are a variety of methodologies to forecast the future of technology, the economy,
M&A from the perspective of the technological innovation process, including R&D, patent and society. Technology roadmap (TRM) is one of the easily implementable methods of
and product sales. We present results in the numerical control machine tool industry in technology forecasting. It is a strategic management tool to support R&D planning and new
China. product development at various levels such as a firm and government. This study aims to
address a strategic decision making tool in public R&D programs to affect firms’ strategic
TB-09.2 [R] Sources of Knowledge for Innovation in Automotive Component
behavior under this umbrella. The main purpose of this paper is to address evolutionary
Manufacturing in South Africa, China and India
aspects of the industrial technology roadmap and provide a more advanced framework of
Khanyile Gwija; University of Pretoria, South Africa
public R&D planning. In South Korea, technology roadmapping has been initiated by the
Jasper L Steyn; University of Pretoria, South Africa
government since 2000 and nowadays is popularized in small- and medium-sized com-
This paper investigates to which extent the scope and degree of novelty of innovation panies as well. Despite its popularity, there are only a few studies that provide practical
by automotive component manufacturers in developing countries are associated with the guidelines and a systematic process to develop TRM applicable to R&D planning in any

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 85

SESSIONS
organizations. The framework of the industrial technology roadmap developed by the Korea that will allow key variables to be tested and different pathways to be explored.
Institute for the Advancement of Technology— which was established by bringing together
six major government agencies such as Korea Industrial Technology Foundation, Korea TB-10.4 [A] Integrating Data Mining into Technology Roadmapping
Technology Transfer Center, Korea Institute of Industrial Technology Evaluation and Plan- Tugrul U Daim; Portland State University, United States
ning, Institute for Information Technology Advancement, Korea Material and Components Kevin van Blommestein; Portland State University, United States
Industrial Agency, Korea National Cleaner Production Center, Korea Institute of Design Nazrul Islam; Aberystwyth University , United States
Promotion—can be applied to the R&D planning process of diverse government R&D pro- Sercan Ozcan; Aberystwyth University , United States
grams in other countries. The proposed framework can be applied and modified to the R&D James Hillegas; Bonneville Power Administration, United States
planning process in any organization. The study deals with a variety of industries having Judith Estep; Bonneville Power Administration, United States
different characteristics, and it proposes a similar technology roadmap. Consequently, this This paper demonstrates the use of bibliometrics, patent analysis and social network analy-
paper attempts to articulate establishing firms’ R&D and business strategy, accompanied sis in identifying technical experts and leading organizations for technology roadmapping
by government R&D programs, and setting priorities among R&D projects. projects, thus addressing the challenge of identifying the right experts for varying roadmap-
ping workshops as well as the technologies existing or under development.
TB-10.2 [R] Architecting Strategy: Visual Form and Function of Roadmaps
Robert Phaal; University of Cambridge, United Kingdom TB-11 Technology Diffusion-2
Satoshi Yoshida; Advanced Institute of Industrial Technology, Japan Tuesday, 7/29/2014, 10:30 - 12:00
Roadmapping is an established management method that supports strategy at innovation, Room: Toki
business and sector levels. Roadmaps help to align investments in technology, infrastruc- Chair(s) Mei H Ho; National Taiwan University of Science &Technology
ture, capabilities and other resources with commercial, organizational and societal goals.
TB-11.1 [R] Investigation of the Diversity of Engineering Disciplines
The structured visual representation of strategy provided by roadmaps supports dialogue
and communication across organizational boundaries. Roadmapping was originally devel- Florian Steinmann; FAU Erlangen-Nuremberg, Germany
oped for application in large technology-intensive industries such as electronics, aerospace Kai-Ingo Voigt; FAU Erlangen-Nuremberg, Germany
and defense. The underlying principles of the approach are based on systems concepts Thomas Schaeffler; Siemens AG, Germany
commonly used to design complex engineered products. However, relatively little research Ulrich Loewen; Siemens AG, Germany
has been undertaken to explore and develop the underlying conceptual basis of the ap- The word engineering is used in various contexts and for a broad range of disciplines. But
proach, despite growing interest in the academic community, due to the emphasis on its there is no common understanding for engineering disciplines. It is not clear which disci-
practical origins and application. This paper provides a new perspective on the structure plines exist, the scope of disciplines is not defined, and there are no common naming con-
and function of roadmaps, based on well-founded design principles from the discipline of ventions for engineering disciplines. This paper shall promote the common understanding
architecture. The conceptual basis of the technique is described, and illustrated with an of engineering by an investigation on the diversity of engineering disciplines. It is analyzed
industrial example, which is then related to perspectives from the field of architecture, which engineering disciplines appear in publications and which disciplines are referenced
strengthening the theoretical foundations of this established method. Based on this cross- by professional engineering associations and companies or by universities and educational
disciplinary exploratory study, recommendations for future research are provided. associations. This work shows that the range of engineering disciplines is evolving. Based
on our research we created a list of more than 200 engineering disciplines and examined
TB-10.3 [R] Developing an Integrated Technology Roadmapping Process to the used names for the different disciplines. A final frequency analysis examines the fre-
Meet Regional Technology Planning Needs: The e-Bike Pilot Study quency of occurrence of certain terms. Based on this analysis, the disciplines were ranked.
Kelly R Cowan; Portland State University, United States It is shown that disciplines are evolving, that there are some major disciplines, and that
Tugrul U Daim; Portland State University, United States newer disciplines are on the advance.
Steven T Walsh; University of New Mexico, United States
TB-11.2 [R] Technological Knowledge Diffusion in Customers’ Community:
Smart grid is a promising class of new technologies offering many potential benefits for
Case of Tire Technology
electric utility systems, including possibilities for smart appliances which can communi-
cate with power systems and help to better match supply and demand. Additional services Toufiq Ahmad; JAIST, Bangladesh
include the ability to better integrate growing supplies of renewable energy and perform a Belal H.M.; JAIST, Bangladesh
variety of value-added services on the grid. However, a number of challenges exist in order Kunio Shirahada; JAIST, Japan
to achieving these benefits. Many utility systems have substantial regulatory structures that Diffusion of technological knowledge among customers is a big issue due to technology’s
make business processes and technology innovation substantially different than in other complexity. This opens up a communication gap between providers and customers who do
industries. Due to complex histories regarding regulatory and deregulatory efforts, and due not have technological knowledge. This gap often leads customers to choose lesser quality
to what some economists consider natural monopoly characteristics in the industry, such goods and services. Therefore, the gap needs to be reduced by diffusion knowledge and
regulatory structures are unlikely to change in the immediate future. Therefore, innovation finding ways to interact with customers to share that knowledge. The aim of this paper is
within these industries, including the development of smart grid, will require an understand- to identify the key factors of technological knowledge diffusion in the customer community.
ing of such regulatory and policy frameworks, development of appropriate business models, We selected the tire industry as a sample. This is because, in the tire industry, companies
and adaptation of technologies to fit these emerging requirements. Technology Roadmap- often face a communication gap with consumers who do not understand tire technology.
ping may be a useful method of planning this type of future development within the smart Tire technology knowledge and medical knowledge are similar from the viewpoint of safety,
grid sector, but such technology roadmaps would require a high level of integrated thinking hazards, and sensitivity in terms of technology. We have analyzed drug knowledge diffusion
regarding technology, business, and regulatory and policy considerations. This research in the customer community in our previous work as diffusion research. In this paper, we
provides an initial examination of the process for creating such a type of integrated technol- proposed three hypothetical perspectives to diffuse tire technology knowledge on the basis
ogy roadmapping and assessment process. This research proposes to build upon previous of the findings of drug knowledge diffusion. In addition, we will identify how manufacturers
research in the Pacific Northwest and create a more robust technology planning process and dealers share tire technology knowledge with customers through direct contact, which

86 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
will help customers with their buying decision. Focusing on the customer community as a Guangpu Chen; Zhejiang Sci-Tech University, China
unit analysis is a new perspective for understanding the mechanism of technology knowl- Ze Zuo; Zhejiang Sci-Tech University, China
edge diffusion in the global tire business.
Despite the growing awareness of the importance of servitization of manufacturing, relative-
ly little study has been performed on how organizational elements may or may not enhance
TB-11.3 [R] Analyzing the Brokerage Roles of Stakeholders in a
the value creation of manufacturing, and even less in the developing countries. The present
Technological Network: A Study of GMO Plant Technologies
study aims to bridge this gap by examining the impact of a set of organizational elements on
Mei H Ho; National Taiwan University of Science &Technology, Taiwan
service enhancement in a sample of the ICT industry in China. The results of a multivariate
Harn Ying Cheo; National Taiwan University of Science & Technology, Taiwan
analysis indicate that the degree of service enhancement (measured by product, customer
Knowledge flows help to explain how technologies evolve from certain applications to other and financial performance) can be well explained by five organizational elements (service
new directions. Flows in some technology show how stakeholders utilize the success of technological capability, strategic orientation (including market and innovation orientation),
new inventions to improve human life, whereas some knowledge diffusion expresses that organization design, and resources endowment). Therefore, it is necessary for organizations
the dominance of technological development is embedded in a few stakeholders. We take to consider organizational elements in implementing servitization in manufacturing firms.
genetic modified organism (GMO) technologies used in plants as the research context and
discuss the development of biotechnology sectors in the past few decades. We also explore TB-12.3 [R] Evaluation Tool for Technological Project Selection in the Early
how industrial actors, governmental units, and universities have influenced the path of Stage of Innovation: Experiences from the Development of the Application in
technological development. This study collects 4,117 patents, owned by 492 institutions, a Technology Transfer Office
in USPTO (United States Patent and Trademark Office). We utilize patent citations to build David Guemes-Castorena; Tecnologico de Monterrey, Mexico
the networks among technologies and among stakeholders. A main path analysis, i.e., the Gonzalo I Uscanga Castillo; Tecnologico de Monterrey, Mexico
technological network, specifies the core developments in GMO technologies during this A technology transfer office needs to assess its technological project portfolio and is faced
research time period. Through brokerage analysis of different stakeholders, some national with the dilemma of selecting the most promising ones. Moreover, at the earliest stages of
governments show their importance by being a liaison among different stakeholders. United technology exist higher technical and market uncertainties as well as unsatisfactory evalu-
States industrial actors play a dominating role in the field, while European research agen- ation tools to support the decision. Within this context, we already developed an evaluation
cies play a consultant role to facilitate knowledge flows among different nations. tool that aims to assess the portfolio and supports the decision. However, there are some
important questions related to the usability and the relevance and other benefits of the
TB-12 Enterprise Management-2
evaluation tool. This paper focuses on the experiences, the feedback from applicants/evalu-
Tuesday, 7/29/2014, 10:30 - 12:00
ators, and the lessons learned due to the application of the evaluation tool to a technology
Room: Houmeiden
transfer office project portfolio in order identify the relevance of the evaluation tool as well
Chair(s) Stephen Hundley; Purdue School of Engineering and Technology
as to improve the performance and its impact. This study comprises the problems associ-
ated with applying the tool, interpreting the results obtained, and foresees the future for
TB-12.1 [R] Exploring the Sustainability Life Cycle of Enterprise Computers
the evaluation tool.
in Higher Education
Martin J Wagner; Purdue School of Engr. and Technology Indianapolis, United States TB-12.4 [A] Disaggregation of Infrastructure and Service: Learning from
Charles Feldhaus; Indiana University, United States Indian Telecom Sector
Pat Fox; Purdue School of Engineering and Technology, United States Sanjeev Chachondia; IIT Bombay, India
Feng Li; Purdue School of Engineering and Technology, United States Kirankumar Momaya; IIT Bombay, India
Kim Milford; Indiana University, United States
Julie Little-Wiles; Purdue School of Engineering and Technology, United States The telecom market in India has seen tremendous growth post-industrial liberalization in
Stephen Hundley; Purdue School of Engineering and Technology, United States India that saw the unveiling of a new telecom policy in 1994. Today India boasts of 900
million telecom subscribers and very competitive tariffs at less than US$ 0.01 (INR 0.5) per
Enterprise computing services play a critical role in universities enabling faculty, students, minute. The key objective of our study is to understand the growth of the Indian telecom
and staff to complete meaningful work and further goals of the institution. These services sector during three phases (Phase I from 1994 to 2000, Phase II from 2001 to 2007
require physical server computers with processors, disk space, and memory. Physical serv- and Phase III from 2008 to 2013), exploring technology strategies and competitiveness
ers take up data center space and consume power; they are designed for performance performance with specific focus on the relationship between infrastructure and service in-
with little detail paid to ecological design. In an effort to reduce hardware and maintenance tegration. We begin by understanding the impact of policy intervention on the growth and
costs, a trend to virtualize these servers exists, which would also free up physical space and in creating competition. We then adapt an exploratory case-study approach to look at the
save energy. This exploratory case study explored the current sustainable computing trends leading telecom firms’ response to these policy changes. Some leading Indian companies
at a large university in the Midwest as well as whether practices of virtualizing enterprise adopted a very unique business model outsourcing large part of their network and IT in-
server computers were economically, socially, and ecologically sustainable. Finally, this frastructure, and this paper attempts to evaluate its impact on performance factors such
study investigated how these practices were planned, monitored, and evaluated. Findings as technological capabilities, network quality and financials. We also explore the impact of
indicate that virtualizing enterprise servers in the Intelligent Infrastructure is economically, this decision on their competitiveness, particularly in the international context and ability to
socially, and environmentally sustainable. Recommendations for university leadership were succeed during a volatile time and rapidly changing market dynamics.
developed as a result of data gathering and analysis from participant interviews, correspon-
dence, observations and artifacts. Maximizing utility and outreach were the two dominant TB-13 Technology Adoption-2
related themes present in the data sources. Tuesday, 7/29/2014, 10:30 - 12:00
Room: C’est la Vie
TB-12.2 [R] Influence of Organizational Elements on Manufacturing Firms’ Chair(s) Nihan Yildirim; Istanbul Technical University
Service-enhancement: An Empirical Study Based on Chinese ICT Industry
Aifang Guo; Zhejiang Sci-Tech University, China TB-13.1 [R] Pricing Model for Delivery of Cloud Computing Data

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 87

SESSIONS
Infrastructure Services cooperative learning considering individual differences, so this study developed a mobile
Joe E Amadi-Echendu; University of Pretoria, South Africa cooperative learning environment that integrates different learning styles (LSIMCLS) and
Ayodele P Boglo; Carrtelcom Nigeria Company, Nigeria tries to compare students’ motivation between the groups with and without integrating
Adeola Adebari; Aphsiba Business Solutions , Nigeria learning styles. In this study, the MSLQ developed by Pintrich, et al., was modified to evalu-
ate learning motivation. The results showed that the participants in the LSIMCLS group
Cloud computing provides a means for developing economies to improve their global com-
performed better than the non- LSIMCLS group. Moreover, the participants in the LSIMCLS
petitiveness. This is because it is a combination of infrastructure, technology innovation
group were more motivated in value, expectancy, and affective components. The results will
and technology readiness. Private organizations, in the developing economy of context,
be valuable when instructors want to develop a mobile cooperative learning environment
believe there is a sizeable market to be served. The key challenge is to do this effectively at
integrating individual learning differences.
a price that is not only affordable but also economically viable. This is because it is believed
that providing cloud services in the developing economy would cost more that it would in TD-01 Innovation Management-5
developed economies. This paper takes a risk-neutral approach, based on cost-plus pricing Tuesday, 7/29/2014, 14:00 - 15:30
strategy to develop a model to help cloud providers build a case in this regard. The result- Room: Ootori 1
ing model was then applied to a number of services and revealed that, indeed, providing Chair(s) Dietmar H Winzker; University of Pretoria
cloud services in a developing economy would not be competitive without a public-private
partnership in the areas of power and broadband internet. TD-01.1 [R] Product Innovation Factor Analyses in Korean Manufacturing
Enterprises
TB-13.2 [R] Exploring Viral Phenomenon as an Innovative Trajectory
Gyunghyun Choi; Hanyang University, Korea, South
Archana Boppolige Anand; Indian Institute of Science, India
Minje Kim; Hanyang University, Korea, South
Mary Mathew; Indian Institute of Science, India
Jooyoung Kim; Hanyang University, Korea, South
The viral phenomenon has garnered a great deal of attention in recent years. Although
Korea’s economy has been rapidly developed through the manufacturing industry since the
evidence of viral success exists, the underlying factors leading to the phenomenon and its
1960s. The current business environment is very complex and its uncertainty is also grow-
measurement still remain a grey area which needs to be explored. The viral phenomenon
ing rapidly. Many manufacturing firms in Korea are trying to deploy an innovative product,
for a product or information and its distinction based on growth curve trajectory has not
but they are facing difficulties with product innovation because of various complexities such
been rigorously explored in the previous works. This paper aims to understand the viral
as the environment, organization, and customer. In this context, the purpose of this paper is
phenomenon that makes products or information go viral. The viral phenomenon trajecto-
to identify the product innovation factors in Korea’s manufacturing industry and to analyze a
ries that distinguish the viral from a non-viral phenomenon are demonstrated. The curve
driving power and dependence power among them. And then, it finally shows findings and
fitting methodology for viral phenomenon is adopted which has not been looked into in the
implications for a management point of product innovation variables reflecting industrial
previous works. TED talks are analyzed to understand the diffusion pattern, essentially one
characteristics of three major manufacturing industries in Korea: chemicals, electronics/
or more spike, within a time period. Insights drawn indicate the characteristic viral growth
optical products, and motor vehicles. This research uses interpretive structural modeling
trajectories and its implication on innovation.
(ISM) and cross-impact matrix multiplication applied to classification (MICMAC) methodolo-
TB-13.3 [A] How to Implement and Diffuse ICT Based Education in Areas gies, which is derived from product innovation data of the Korea Innovation Survey (KIS).
with Limited Resources in Developing Countries: Lessons from Rural Kenya
TD-01.2 [A] Networks in Shipbuilding Cluster in Western Part of Japan
Yoshihiro Tabira; Ritsumeikan University, Japan
Daisuke Yamakawa; Nagoya Institute of Technology, Japan
Francis Otieno; Ritsumeikan University, Japan
Nobutaka Odake; Nagoya Institute of Technology, Japan
ICT (information & communication technology) has been touted as having the potential to Kana Hayase; Nagoya Institute of Technology, Japan
solve a number of educational issues faced in rural parts of developing countries; however,
Lately, we are interested in networks of industrial clusters. Though these studies point
little research has been done to assess the impact of ICT-based education on teacher stu-
out the importance of cluster networks, the network itself has not been analyzed. The
dent relationship and interaction. An action research approach is used to explore the impact
Japanese shipbuilding industry is concentrated in western Japan, specifically in the Seto-
of introducing ICT as a new learning tool. The findings are used as a guide to determine
Uchi and northern Kyushu areas, and makes the value chain in this cluster. It consists of
the appropriate type of ICT tools to be deployed for areas with different resources. A case
two industries, ship manufacturing and marine equipment. The research objective is to
study done in rural areas reveals the new relationship where students coerce the way les-
derive solutions for some issues regarding future prospects of the Japanese shipbuilding
sons are designed and taught, further the research finds that in areas of limited financial
industry cluster by targeting an analysis of the present situation in western Japan, includ-
resources the DVD based content is the most appropriate methods of executing a lecture
ing the Seto-Uchi and northern Kyusyu areas, based on a cluster or a network analysis.
style lessons. By designing appropriate methods, this paper also clarifies the barriers to
Our analysis perspectives are the following three points: (1) transaction status among the
diffusion of ICT in education.
cluster, (2) the network structure, and (3) the network function. Our study shows that the
TB-13.4 [R] Improving Learning Motivation in a Learning Style Integrated multilateralization of Japanese ship industry has changed its cluster structure. The ship
Mobile Cooperative Learning Environment manufacturing industry developed out of the Meiji ere Navy yard and was successfully taken
over by the private sector. The marine equipment manufacturing industry, on the other
Yu-Ching Chen; Chinese Culture University, Taiwan
hand, was widely spread out across Japan. In other words, we understand that it becomes
Yih-Jiun Lee; Chinese Culture University, Taiwan
apparent that this cluster constitutes a specialization network in western Japan and it has a
Motivation is an essential factor to promote academic performance and learning satis- different structure in each industry.
faction. Moreover, the development of mobile cooperative learning has become impor-
tant in the mobile learning environment. Taking different learning styles into consideration TD-01.3 [R] Exploratory Innovation, Exploitative Innovation and Firm
when designing instructional materials will meet individual needs and improve the learning Performance: Moderating Effect of Organizational Structure and Slack
outcome. However, limited research has been done on investigating motivation in mobile Resources

88 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
Xuefeng Liu; Xiamen University, China at discussing the idea that a greater emphasis on creativity may lead to a more effective
Yuying Xie; Shepherd University, United States NPD process. A more effective NPD process will in turn generate development of out-
standing products and consequently increase revenues, profitability, brand value, stock
As suggested by prior research, there are two types of innovation: exploratory innovation
performance and ultimately sustainable competitive advantages. In terms of organization,
and exploitative innovation. What is the relationship between the two approaches of innova-
firstly this study will contain a literature review about pertinent NPD. Secondly, a conceptual
tion and firm performance? We argue that the effect of each approach of innovation on firm
model of NPD enabling both creativity and efficiency, and consequently NPD effectiveness,
performance is contingent upon organizational structure, measured by centralization and
formalization, and slack resources, consisting of absorbed slack resources and unabsorbed will be proposed. Finally, conclusions, limitations, and opportunities for future research will
slack resources. Using data from 155 Chinese manufacturing firms, we show that central- be discussed.
ization has a positive moderating effect on the relationship between exploitative innovation
TD-02.3 [R] The Influence of Product and Service Ratio on Stakeholder
and firm performance; formalization has a negative moderating effect on the relationship
Interaction in Software System Development
between exploratory innovation and firm performance; and unabsorbed slack resources
have a negative moderating effect on the relationship between exploitative innovation and Man Hang Yip; University of Cambridge, United Kingdom
firm performance. Tomi Juhola; University of Turku, Finland
Software systems have a growing importance in how services are delivered in the present-
TD-02 New Product Development-2 day. New methods and technologies are constantly introduced for realizing novel services
Tuesday, 7/29/2014, 14:00 - 15:30 in a wide range of industries. For example, software has been integral to the delivery of
Room: Ootori 2 financial services. In this study, stakeholder engagement in the development of software
Chair(s) Gloria Barczak; Northeastern University systems is examined. Two software development projects are selected for their varying
degrees of product and service content. Both teams use an adapted stakeholder identi-
TD-02.1 [R] Design Principles for an Integrated Product and Process
fication framework developed for the healthcare industry to identify stakeholders for the
Development Approach for Rotationally Symmetric Products
new software systems. This paper presents the preliminary conclusion that the adapted
Guenther Schuh; WZL RWTH Aachen University, Germany stakeholder identification framework is suitable for new financial services software system
Till Potente; WZL RWTH Aachen University, Germany development. The differences in stakeholders for the development of new software systems
Christina Thomas; WZL RWTH Aachen University, Germany of dissimilar product-service mix are discussed in the paper, highlighting four key observa-
Stephan Schmitz; WZL RWTH Aachen University, Germany tions in the perspectives of product quality, relationship management, product support by
Jonas Mayer; WZL RWTH Aachen University, Germany customer, and service delivery process.
Highly customized products lead to irreproducible complexity in product development and
manufacturing. Additionally, order processing becomes very complex. Today’s product de- TD-03 Intellectual Property-5
sign and IT tools reduce this complexity insufficiently. Potentials in administration and man- Tuesday, 7/29/2014, 14:00 - 15:30
ufacturing are not fully in line. Most of the relevant approaches for designing products focus Room: Ootori 3
on the product without considering interactions with manufacturing. Approaches within Chair(s) Tomoko Saiki; Saiki Patent
concurrent engineering predominantly support optimization of single components rather
TD-03.1 [R] Forecasting Dental Implant Technologies Using Patent Analysis
than modular product platforms. The presented approach develops constituent features
by setting product and manufacturing-process standards for modular product platforms. Sandy W.C. Chang; National Tsing Hua University, Taiwan
These constituent features describe product characteristics that have a critical impact on Charles V Trappey; National Chiao Tung University, Taiwan
product and manufacturing complexity. These features don’t affect customer demands and Amy J.C. Trappey; National Tsing Hua University, Taiwan
therefore can be standardized. The key factor to derive constituent features is to quantify Squall ChunYi Wu; National Tsing Hua University, Taiwan
the variance sensitivity of product features. Variance sensitivity is a measure of the costs Technology development extends the frontier of knowledge and offers new economic op-
required to produce product variance. Hence, highly diverse variance-sensitive features portunities. Global populations are experiencing increased longevity which in turn increases
lead to additional expenses in manufacturing processes. The aim of this paper is to de- the need for new medicines, devices, and medical services. For example, the percentage
velop an approach to statistically quantify the variance sensitivity in order to set constituent of people with missing teeth is almost 10% with the largest number (over 5.5 billion) in
features for rotational symmetric products. Knowledge of the influence between product Asia and Africa (Tsai et al., 2010). There is a significant market for newer, less expensive,
features and manufacturing process enables companies to offer customized products with and easier to place dental implants. This research studies dental implants to document
cost-effective manufacturing processes. This technological and production-related flex- the development and trends using time series and cluster analysis of patent data. The
ibility is essential for the growing needs of global markets. methodology uses a three step search strategy to define the target patent groups. The
database is built using the United States Patent and Trademark Office (USPTO) online files
TD-02.2 [R] New Product Development Effectiveness: A Pathway to
and search engine. The first step defines the target patent groups using related dental
Sustainable Competitive Advantage
implant key phrases. The second step analyzes the main assignees and builds a patent
Marcelo A Machado; Kwantlen Polytechnic University, Canada map of the patent metadata. The patent map analysis includes the trends of applications
Evelina Ericsson; KTH - Royal Institute of Technology, Sweden over time, the analysis of assignee activities, the countries of assignees, the forward cita-
George Verghese; Kwantlen Polytechnic University, Canada tions, the analysis of inventors, and the analysis of techniques. The final step determines
New product development (NDP) is a major source of competitive advantage to companies. the quality of the target patent groups. In order to understand the content of the patents,
Decades of quality research lead to substantial developments. Time-to-market was sub- this research ranks the quality levels within a matrix of technology functions. The proposed
stantially reduced. The elimination of non-value-adding activities and a controlled, almost methodology analyzes the distribution of dental implants and the patent strategy of main
error-free flow from idea to launch resulted in substantial reduction of NPD expenditures assignees. Extracting high quality patents and building clusters of emerging technologies
yet improvements in project quality. Considering how increasingly challenging it is to launch provide an opportunity for companies to explore opportunities for designing next generation
successful products in the market, the question becomes is that enough? This study aims dental implant technologies.

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 89

SESSIONS
TD-03.2 [R] How Can We Specify the Second Use Drugs from Patent drug. This article examines the impact of India’s very first compulsory license on both the
Information?: R&D on the Second Use Drugs May Lead to Further Indian pharmaceutical market and the world pharmaceutical market. It also analyzes and
Development of Pharmaceutical Industries offers solutions for both developing countries and foreign companies who wish to avoid the
Nobuko Tsutani; Tokyo Institute of Technology, Japan compulsory licensing regime.
Yoshitoshi Tanaka; Tokyo Institute of Technology, Japan
TD-04 Collaborations for Technology Management-1
Needless to say, it is not easy to develop new drugs because of the huge amount of invest- Tuesday, 7/29/2014, 14:00 - 15:30
ment in R&D. For the pharmaceutical companies, which have difficulty to enter into new Room: Zuiun 1
drugs development, it will be one of the opportunities to make R&D to find the second use Chair(s) Awie C Leonard; University of Pretoria
of commercialized drugs. The second use drugs are known as the drugs which its new
effects have been found out after the original drugs and the new effect shall be different TD-04.1 [R] Talent Mobility Model at the National Level: A Case Study of
from the original effects. The result of R&D of the second use drugs can be patented as Industrial Technology Assistance Program in Thailand
use claims depending on its inventive step. However, it is not easy to specify which patent
Songphon Munkongsujarit; National Science and Technology Development Agency,
claim is the second use drug, and there are no well-established methods to identify them.
Thailand
So, in this research we will propose the way to identify them with patent information by
using the variation of IPCs, the description of patent claims, and the joint applicants. Then, Science and technology capability is one of the critical factors in developing the nation’s
for the collected second use drugs’ patent information based on the proposed method, competitiveness and driving the economic growth as well as the well-being of the people.
we made analysis of the situation of R&D strategy targeting the second use drugs, as an The mobility of talent between academia and industry contributes significantly to the stock
example, Takeda Pharmaceutical Company Limited. We believe the proposed method and of human resources in science and technology, thus talent mobility at the national level
the results of empirical study will contribute to further growth of pharmaceutical companies plays an important role in the country’s strategy, especially in the developing country. Since
by defining R&D strategy which is well balanced developments between new drugs and the Thailand has a limited number of human resources in science and technology, the es-
second use drugs. tablishment of appropriate talent mobility policy and measures is necessary. This paper
explores one possible model of talent mobility at the national level by using case study
TD-03.3 [A] Can We Specify the Technical Field of Know-How by Making analysis of the Industrial Technology Assistance Program (iTAP), which facilitates the link-
Patent Portfolio Analysis? age between academia and industry via the intermediary process that provides university
Manabu Sugimoto; Tokyo Institute of Technology, Japan professors and/or researchers to help solve technical problems for small and medium en-
Yoshitoshi Tanaka; Tokyo Institute of Technology, Japan terprises in Thailand. The paper discusses multiple cases of talent mobility in Thailand from
different sectors to show the appropriateness of the iTAP model as one of the possible
It is important for companies to make decisions about whether new technology is applied as
talent mobility schemes for Thailand.
a patent application or should be hidden as know-how to keep technical competitiveness.
Companies are given exclusive rights by patent granting. On the other hand, know-how TD-04.2 [R] A Rational Framework on the Causes and Cures of Collaborative
is protected under the trade-secrets law. Companies are required to make strict secrecy Projects Failure
management of know-how to have protection. However, it is not easy to keep it as secrecy,
Zhijian Cui; IE Business School, Spain
and in the real business situation there are many disputes, according to information leakage
Christoph Loch; Cambridge University, United Kingdom
by the mobilization of human resources. Originally, know-how was controlled as a secret
in companies, and it is invisible for outsiders. However, if we specify a technical field in This paper takes a rational perspective to study the causes and cures of collaborative proj-
which know-how is hidden in patent specification without disclosure, it is useful for leading ects failure in the organizations. It shows that project cooperation failure may result from
companies to keep its secrecy and upgrade the strategies of managing know-how. On the two causes: project members’ private information (with respect to their preferences and/or
other hand, it helps following companies to make decisions about which technical field they outside options) as well as their incentives to misrepresent—explicitly and implicitly—that
should concentrate on in the development effort of such a secrecy area. This research is a information; and failure to build trust. Different from the prior studies, which often attribute
challenge to specify a technical field in which know-how is hidden in patent specification, by project failure to poor skills of project management (e.g., miscommunication, trust building,
making analysis on patent specification, in the field of aramid textile as one of the example etc.), this study shows that in collaborative projects, it is the structural conflicts among
of this research field. We believe that this research outcome contributes to management of project stakeholders that handicap the communication and trust building. In addition, this
technology in chemical companies in aramid textile field, and it also gives the possibility to paper also examines two mechanisms of self-enforcement and their effects on cooperation.
use the same methodology to find out know-how area from patent specification of the other First, when the costs of implicit communication are strongly asymmetric, one party may
industry field in the future. have the incentive to signal her private information in a way that goes beyond “cheap talk.”
Second, if the project payoff is fixed for one party but potentially higher for the other party,
TD-03.4 [R] India’s First Compulsory License: Its Impact on the Indian the risk of cooperation failure actually increases because the latter party then bargains
Pharmaceutical Market as Well as the World Market more aggressively.
Yaeko Mitsumori; Tsukuba University, Japan
TD-04.3 [A] Collaboration Partners, Slack Resources and Firm’s Innovation
India’s pharmaceutical industry is the fourth largest in the world, by volume. However,
Performance
between 1970 and 2005, the country did not have product patent. Without any product
Yinjuan Yang; Zhejiang University, China
patent, the Indian pharmaceutical industry developed at a very rapid pace. However, due to
Jin Chen; Qinghua University, China
the World Trade Organization’s (WTO) Agreement on Trade-Related Aspects of Intellectual
Property Rights (TRIPS), India was required to introduce product patent protection in its Firms rely more and more on external collaboration partners to reduce the R&D cost as
patent law. Despite objections to the introduction of product patent, the Indian government well as shorten the product life cycle. Open innovation has become a new paradigm for
revised its patent law in 2005. Specifically, the Patents (Amendment) Act, 2005 includes firms to become competitive in a highly dynamic business environment. A firm’s collabo-
some sections aimed at supporting a compulsory licensing regime. In 2012, the Indian gov- ration partner extends from customers, suppliers to universities, research institutes, and
ernment issued the country’s first compulsory license against a foreign company’s patented even competitors, and the resource based view holds that different partners can provide

90 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
complementary resources and add more fuel to a firm’s innovation, while the transaction TFDEA combines rates of changes (RoC) from past technologies that have been superseded
cost theory holds that the coordination, communication traveling and the exchange of infor- by superior technologies. However, it was occasionally observed in previous applications
mation among the involved collaboration partners will increase the innovation cost. Based that forecasting based on a single aggregated RoC did not consider the unique growth
on various theory foundations, this research highlights how the collaboration partners influ- patterns of each technology segment, which resulted in a conservative or aggressive fore-
ence a firm’s innovation performance, and how a firm’s resource redundancy influences casting. This study proposes a procedure to improve the forecasting accuracy by identify-
the interaction result of firms and various partners. This study underlines the importance ing local rates of change for each frontier segment that may represent different product
of a collaboration partner in the process of a firm’s innovation and highlights the role of families. This approach is applied to six previously published applications using a rolling
slack resources in the interaction between an external collaboration partner and a firm’s origin hold-out sample tests to validate its performance compared to the traditional TFDEA
innovation performance. approach. The results indicate that the segmented rate of change approach determines
different rates of change for product niches that result in more accurate forecasts.
TD-04.4 [R] Strategic Intent of University-Industry Transfer Collaboration
Beryl Z Kuo; Taipei College of Maritime Technology, Taiwan TD-05.3 [R] Structural Equation Modelling Based Data Fusion for Technology
Hsin-Yu Shih; National Chi Nan University, Taiwan Forecasting: A National Research and Education Network Example
Peter J Sher; National Chi Nan University, Taiwan Leon Staphorst; University of Pretoria, South Africa
This paper examines the rationales of the firms that collaborate with the universities. Using Leon Pretorius; University of Pretoria, South Africa
information from a mail survey, this study examines the optimal collaboration mode for con- Marthinus W Pretorius; University of Pretoria, South Africa
veying the firms’ strategic intents to interact with the universities. We test hypotheses from This paper presents an example model instantiation of Staphorst, Pretorius and Pretorius’
the knowledge-based view of the firm using information from a survey of 91 usable ques- framework for Structural Equation Modelling (SEM) based Data Fusion (DF) for Technol-
tionnaires out of 645 Taiwanese firms. Our empirical results suggest that the firms tend to ogy Forecasting (TF) in the National Research and Education Network (NREN) technology
collaborate with the universities when they aim at “passive” intents, but it is less likely for domain. The paper’s example NREN model instantiation is constructed through deductive
firms to license in university technologies based on “proactive” intents. The firms may col- reasoning from knowledge gained during action research in the South African National Re-
laborate with the universities by taking account of “efficiency-seeking, resource-seeking or search Network (SANReN), as well as secondary data from TERENA’s NREN compendiums
internalization-seeking” intent. However, the firms tend not to license in university technolo- for global NREN infrastructure and services trends. A variety of technology related measure-
gies when they aim at resource-seeking or internalization-seeking intents. ments are employed in the example NREN model instantiation as indicators for technology
related model constructs, such as the level of core network traffic in an NREN. Indicators
TD-05 Technology Forecasting-1
for context related model constructs include, amongst others, the range of institutions an
Tuesday, 7/29/2014, 14:00 - 15:30
NREN is mandated to connect. For confirmatory purposes the secondary data published by
Room: Zuiun 2
TERENA in its yearly NREN compendium series is then used in the Partial Least Squares
Chair(s) Fred Phillips; Stony Brook - State University of New York and
(PLS) regression analysis to determine the indicator loadings and path coefficients of the
SUNY Korea
example NREN model instantiation. A reliability and validity analysis of the example NREN
model instantiation is also considered.
TD-05.1 [R] Technological Frontiers and Embeddings: A Visualization
Approach
TD-05.4 [A] A Hybrid Roadmapping Method for Technology Forecasting
Scott W Cunningham; Delft University of Technology, Netherlands and Assessment: A Case Study in an Information and Communication
Jan Kwakkel; Delft University of Technology , Netherlands Technology Company
The paper concerns the measurement and forecasting of technological change, a topic Meina Cheng; The Hong Kong Polytechnic University, Hong Kong
relevant to many high-tech organizations and their customers. We revisit recent and classic Benny Chi Fai Cheung; The Hong Kong Polytechnic University, Hong Kong
data sets from technology forecasting data envelopment analysis (TFDEA) research and Sui Hei Fung; Hong Kong RFID Limited, Hong Kong
technometrics in light of a new visualization technique known as t-Distributed Stochastic Kwok King Tsang; The Hong Kong Polytechnic University, Hong Kong
Neighbor Embedding (t-SNE). The technique is a non-linear visualization technique for pre-
Technology roadmapping is an indispensable method for aligning closely between strategic
serving local structure in high-dimensional spaces of data. The technique may be classified
objectives and technology management, especially technology-intensive enterprises. It is
as a form of topological data analysis. Specifically, each point in the space represents
interesting to note that most companies are pursuing technology roadmapping approaches,
a potential technological design or implementation, and each line segment in the space
which is very compelling, but the normal perspective for most companies is from inside to
represents a local measure of technological improvement or degradation. We hypothesize
out, which they start by looking at their own organization. To address the limitations found
six distinct kinds of performance development in technology within this space including the
in the existing methods, this paper aims to develop a hybrid roadmapping method (HRMM)
frontier, the fold, the salient, the soliton, and the lock-in. Then we examine the spaces to
by incorporating two inside-out and outside-in perspectives for technology forecasting and
determine which kinds of development are the best explanations for observed development.
assessment, which provides companies with fresh insights for strategic innovation and
The technique is not extrapolative, and therefore cannot supplant existing technometric
technology planning. The HRMM is composed of four main steps, which include prelimi-
methods. Nonetheless, the approach offers a useful diagnostic to existing technometric
nary discussion, inside-out roadmapping, outside-out roadmapping and follow-up discus-
methods, and may help advance theories of technological development.
sion, respectively. It has been developed to provide a roadmap for strategic and innovation
TD-05.2 [R] Improving Forecast Accuracy by a Segmented Rate of Change in planning in inside-out and outside-in perspectives. The capability of the HRMM is realized
Technology Forecasting Using Data Envelopment Analysis (TFDEA) through a case study conducted in the information and communication technology (ICT)
industry, and encouraging results have been obtained.
Dong-Joon Lim; Portland State University, United States
Timothy R Anderson; Portland State University, United States
TD-06 Management of People and Organizations-1
Technology forecasting using data envelopment analysis (TFDEA) captures technological Tuesday, 7/29/2014, 14:00 - 15:30
advancement from the evolution of the state-of-the-art (SOA) frontier. Within this process, Room: Chidori

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 91

SESSIONS
Chair(s) Donald A Kennedy; Willbros Group, Inc. extent. We conclude that jobs are no longer defined by traditional skills but by multitasks
abilities, especially in ICTs.
TD-06.1 [A] Learned Techniques for Managing Engineers on Remote Major
Projects TD-06.4 [R] The Study of the Key Factors of Successfully Importing Foreign
Donald A Kennedy; Willbros Group, Inc., Canada Workers by Utilizing Two-Stage Relationship Marketing Model
Yann-Ling Wu; Feng Chia University, Taiwan
As world populations increase, the demand for non-renewable resources forces organiza-
Wen-Hsiang Lai; Feng Chia University, Taiwan
tions to pursue mega projects in sparsely or non-populated regions. Worldwide trends
Ying-Chyi Chou; Tunghai University, Taiwan
towards urbanization make it increasingly difficult to attract and hold skilled workers in
these less attractive locations. As well, the skill sets required to design and build the large In recent years, the Taiwanese government has been importing foreign workers to supple-
projects may not be required within the organization once the facilities are operating. The ment the shortage of domestic labor force as a temporary expedient. Its main purpose
operating organizations turn to a variety of outsourcing techniques to provide the labor to is to help solve domestic businesses’ labor problems. By importing foreign workers, the
design and construct their mega projects. The differing priorities of the organizations in- employer is able to obtain an immediate labor force. At the same time, the agency also
volved can create further problems on all sides. Over a 15-year period, formal and informal generates economic gains. Upon arriving in Taiwan, language, religion culture and environ-
interviews were held with a variety of players working on 10 remote projects with budgets ment are all unfamiliar. For this reason, the workers have to adjust to these differences and
in the $1 to $20 billion range. Although the interviews included skilled craft doing the physi- work to achieve their financial goals at the same time. Some experience difficulties in both
cal construction, this paper focuses on the design phase and in particular the challenges work and everyday life. Apart from issues of a personal nature, these difficulties may be
with the management of the engineering effort. Techniques that mitigated reappearing related to several other issues particular to the foreign worker system. It could be govern-
problems were found in some of the projects and are offered here. These learnings should ment policies or control measures. It could also be the way the employer utilizes the worker
assist others considering a venture into such an endeavor, particularly if they do not have or runs the business. This study is based on relationship marketing models. To discuss the
the bench strength within their current organization. key factors of successfully importing foreign workers, this study will be conducted by using
questionnaires to verify the model and analyze the data.
TD-06.2 [A] Consideration Related to Engineering Human Development in
Thailand Focusing on After AEC TD-07 Technology Marketing-2
Shinichiro Nomoto; JMA Consultants Inc., Japan Tuesday, 7/29/2014, 14:00 - 15:30
Room: Shirasagi 1
Due to the sudden labor cost jump and population ageing in Japan, promoting new
Chair(s) Rainer Hasenauer; Vienna HiTECH and WU Wien
manufacturing factories in developing countries is accelerating more and more. Recently,
product rollout is started by marketing which focused on developing country market and TD-07.1 [R] Mobile Connection: An Examination of Antecedents to Engage
R&D strengthening. Beginning with top-rank corporations, developing country business Consumer in Social Network App
strengthening is advancing. Until now, there are some types of industries such as food,
Etta Y. I. Chen; Yuan Ze University, Taiwan
electrical machinery, and machine that have been promoted in ASEAN, but it is said that
Yu-Wen Lin; Yuan Ze University, Taiwan
promoting and localization for other types of industries such as medicine manufacturing,
transportation/service, and construction will be accelerated from now on. In ASEAN, AEC With the popularity of mobile handset devices, such as smart phones or tablet computers,
(ASEAN Economic Community) will be launched in 2015. It is said that many kinds of it is very convenient for consumers to access wireless service on the go and for service
infrastructures will be provided, and the transferring of human resources, technology, providers to offer very instant and location-based services (LBS) via mobile applications.
products, investment, etc., will go forward due to AEC. Required human resource must be Marketers prefer to adopt social network applications (SNAs) as a new customized market-
changed more due to business expansion in entire ASEAN, especially Indochina peninsula ing tool to connect with their consumers nowadays. As a result, consumers face a variety
by Thailand local enterprises and localization of management level of Japanese/foreign of choices in SNAs. How to engage consumers in one SNA should be important for the
enterprises. This presentation considered about movement of engineering human resource service providers and sponsoring brands of SNAs. This study explores the motivation of
development in Japanese and local companies which our company Thailand is dealing consumer engagement in mobile SNAs by adopting the conceptual framework of content,
with, skill set which will be required from now on, and education/training method, etc., to process and social gratifications in Uses and Gratifications Theory. A questionnaire sur-
acquire these. vey was designed for sampling the response of app users who reported using any social
network app on mobile devices. 543 valid questionnaires were reserved for further SEM
TD-06.3 [R] Technological Change and Its Impact on Skilled Jobs: The Case analyses. Research findings provided the evidence that entertainment was the key content
of Mexico gratification that motivated more consumer engagement in SNAs. Process gratification of
Humberto Merritt; National Polytechnic Institute (IPN), Mexico LBS and instant service were found to be critical to consumer engagement in SNAs. Lastly,
socialization gratification of self-expression and social influence also enhanced consumer
Technological change has always had a strong influence on the economy. In the case of
engagement in SNAs.
the Information and Communications Technologies (ICT), their incessant penetration has
transformed traditional working places, such as the office. Although many white collar ac-
TD-07.2 [A] Consumer-Oriented Service Innovation in Music Industry
tivities have survived given the enduring reliance on qualified staff with abundant skills and
Etta Y. I. Chen; Yuan Ze University, Taiwan
experience, they now seem at risk due the progressive automation of clerical work. These
Chi-Jen Li; Yuan Ze University, Taiwan
trends are not exclusive of industrialized nations, though. Then, we pose the following
question: to what extent is technological change affecting skilled jobs in developing nations Music can be traditional but delivered to consumers in an innovative way to arouse their
too, and more specifically in Mexico? In attempting to answer this question, we examine interests not only to listen but also to experience, for every touch points to the consumers.
the impact of ICTs on six skilled jobs in Mexico City: data entry keyers, photographers, Technology plays an important role to catalyze the creative experiential marketing for the
computer systems analysts, messengers, stenographers and lathe operators. We found music industry. This case introduces a music company in Taiwan which targets at the
that traditional occupations have indeed disappeared, whereas specialized manufacturing segment of non-main stream music trying to elaborate new digital technology to bring
jobs, such as lathe operators, seem to be still required by the market, although in a lesser their music closer to consumers by adopting consumer-oriented service innovation. For

92 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
example, a creative marketing campaign for a new music album extended the benefits of TD-08.2 [A] From Observation, Detection to Design of Innovative Research
mobile applications to have consumer play puzzle games for fun and meanwhile experi- and Technology
ence music of natural sounds. Another experiential marketing campaign for a new album Yuya Kajikawa; Tokyo Institute of Technology, Japan
of relaxing music uses the individual physiological tests, such as blood pressure or body
Citation network analysis is a powerful approach to illustrate a science map and therefore
temperature, as information to customize the prescription of personal relaxing music. As a
has been utilized for R&D planning and science and technology policy. However, observa-
result, no matters in virtual or real channel, these consumer-oriented service innovations
tion of research trends based on publications and a science map lags behind the cutting-
provide a new look for music products to attract potential consumers.
edge research front. Currently, much effort is devoted to developing a methodology to
detect an emerging research front. In this paper, we develop it further and propose an
TD-07.3 [R] Blogger Effect: User Behavior during the Theme Park Selection
approach to design innovative research and technology and to assess industrial opportuni-
Process
ties in addition to traditional observation and detection methods. Citation network was used
Chia-Ko Lee; Feng Chia University, Taiwan to illustrate science map and to detect emerging research fronts. Then, text analysis was
Yi-Chih Lee; Chien Hsin University of Science and Technology, Taiwan used to measure relatedness between papers and patents and also papers in different
Wei-Li Wu; Ching Yun University, Taiwan research domains to design innovative research and technology. Results of case studies
Yang-Chu Lin; Soochow University, Taiwan in energy technologies are shown to demonstrate the effectiveness of the proposed ap-
Taiwan depends heavily on its tourist trade. The purpose of this study is to use the online proach. Our results show that the proposed approach to integrate citation network analysis
platform of blogs to investigate whether emotional contagion, blog attraction and customer and text analysis can find plausible and promising research targets and evaluate industrial
perceived value would affect the consumer’s intent. The number of valid questionnaire opportunity.
samples is 312, and PLS is used to conduct linear structural equation model analysis.
TD-08.3 [A] R&D and Patent Data for Empirical Analysis for Evidence Based
Research results show that blog attraction and customer perceived value have positive ef-
Science, Technology and Innovation Policy
fects on purchase intention. Therefore, blog is an important channel to attract a consumer’s
Kazuyuki Motohashi; University of Tokyo, Japan
attention.
In this paper, the contribution of empirical economic analysis to evidence based science,
TD-08 The Innovation Database Platform for evidenced based science, technology and innovation policy planning is discussed based on two case studies, (1) fi-
technology and innovation policy by NISTEP, MEXT nancial support to a firm’s R&D by subsidies or tax measures and (2) innovation system re-
Tuesday, 7/29/2014, 14:00 - 15:30 form policy such as university and industry collaboration promotion. It is important to make
Room: Shirasagi 2 a good balance of “theoretical rigidness,” “practicality by addressing important issues”
Chair(s) Kazuyuki Motohashi; University of Tokyo and “quality of dataset” for empirical policy analysis. In addition, the results from empirical
analysis should be interpreted with substantial reservations in terms of the limitations of
TD-08.1 [A] Japanese Government Project on Innovation Database Platform economic theory and datasets.
Hiroyuki Tomizawa; NISTEP, Japan
Natsuo Onodera; NISTEP, Japan TD-09 Commercialization of Technology-1
Yasuo Nakayama; NISTEP, Japan Tuesday, 7/29/2014, 14:00 - 15:30
Room: Hibari 1
Kenta Nakamura; Kobe University, Japan
Chair(s) Robert Harmon; Portland State University
The Japanese government has been implementing a research program aimed at rational-
izing the process of science and technology innovation policy-making. Part of this is a TD-09.1 [A] A Failure of Infrastructure and Service Integration: The Case of
project to build an innovation database platform, which has been underway since 2011. US 6 093 403
The primary goal of this project is making available systematic data for promoting empirical W. Austin Spivey; University of Texas at San Antonio, United States
quantitative research on science, technology and innovation policy. This paper describes J. Michael Munson; University of Santa Clara, United States
the goal of this project and what the resultant data infrastructure could bring. Insights
Worldwide, the occurrence of type 2 diabetes is outpacing population growth, and it will
gained through past activities are reported as well. What is valued in the public and higher
rank among mankind’s main disablers and killers during the next few decades. The current
education sectors is creating databases for bibliometrics, a powerful methodology for the
dominant design for treating this scourge consists of four parts aimed at managing the
quantitative analysis of output from scientific research. The project aims to eliminate the
disease: education and diagnosis; blood sugar monitoring; diet; and exercise. But what if
division between each level of data (macro, mezzo and micro) arising from differences in
a cure were possible, even without pharmaceutical intervention; better, what if diabetes
the ways to create data, and to establish linkage between them, which we call a “vertical
could be prevented? In 2000, USPTO 6,093,403 offered this promise: an herbal formu-
linkage” for its ability to connect upper and lower levels of data. The project also empha- lation that lowered blood glucose and insulin levels; clinical trials showing undisputable
sizes “horizontal linkage,” or links between bibliometric and non-bibliometric data such as evidence that both blood glucose and insulin levels fell into a desired range. This herbal
data on R&D and research funding. In the business sector, which is the other key area, the concoction consisted of nothing more than plant extracts. Yet, the science-based entrepre-
project focuses on establishing mutual connections among different data sets, primarily neurs failed in their attempts to commercialize the promise. Why? The answer is a classic
including patent and corporate data, as well as data on innovation activities, intellectual case of the failure in infrastructure integration and service in the broader sense of missed
property right (IPR) activities, and investments in R&D and intangible assets. The biggest connections across the entire value chain, not merely information technology.
hurdle to overcome in forming such mutual links between various data held by different
companies lies in the organizing of patent data, a task that would call for a process known TD-09.2 [R] The Process of Value Creation, Delivery and Perception: The
as “data cleansing,” as in the case of bibliometric data. Almost three years have passed Theory of Value Perspective in Art Glass
since the start of these efforts to develop databases. The databases are already available Ching-Fang Lee; Shih Chien University, Taiwan
and have been used by policy researchers. The next challenge is how to exploit the out- Shih-Chieh Fang; National Cheng Kung University, Taiwan
come of such research for policy-making. Hung-Hsiang Kao; National Cheng Chi University, Taiwan

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 93

SESSIONS
Cultural creativity is part of our lives. Over the recent years, the cultural-creative industry TD-10 Technology Management in Semiconductor Industry-1
has drawn a great deal of attention from the public and has been widely researched by Tuesday, 7/29/2014, 14:00 - 15:30
scholars. However, the process by which the value of cultural products is created, deliv- Room: Hibari 2
ered, and perceived remains largely not well understood. Using art glass as an example, Chair(s) Bi-Huei Tsai; National Chiao Tung University
this paper aims to construct a value co-creation model for cultural products through in-
terpretive methods of qualitative research. The major findings of this study are: 1) The TD-10.1 [R] Partnership Ecosystem of IC Design Service Companies: Case of
value co-creation model of cultural products can be understood from the perspectives Taiwan
of the creator, the product, the place/channel, and the consumer; 2) the model of value Naparat Siripitakchai; Tokyo Institute of Technology, Japan
co-creation is a process of dynamic organizing; and 3) the value co-created by cultural Kumiko Miyazaki; Tokyo Institute of Technology, Japan
products involves both economic and social values, and can be realized through dialogue/ Jonathan C Ho; Yuan-Ze University, Taiwan
communication, purposely designed context, and awareness building. With these findings,
The continuously evolving IC industry has driven an IC design service to become an emerg-
this paper not only provides new insights to the theory of value, but also practical implica-
ing sub-industry to the semiconductor value chain. This emerging business manages the
tions for the cultural-creative industry.
entire chip development manufacturing process and applies a third party’s resources when
and where its customer needs them. To keep the customer as their main focus and deliver
TD-09.3 [R] Effects of Organisation’s Dynamic Capabilities on the Duration
what the customer truly needs, a strong and committed partnership ecosystem is more
of Patent Commercialisation: the Case of Taiwan Biotechnological Industry
important than ever. Therefore, the objective of this study is to explore the partnership
Shih-Chieh Fang; National Cheng Kung University, Taiwan
network of Taiwan’s IC design service companies by applying the co-evolutionary theory
Ming-Yeu Wang; National Chia Yi University, Taiwan
in business ecosystem. The partnership network is analyzed together with the corporate
Feng-Shang Wu; National Chengchi University, Taiwan
data such as revenues and milestones. The finding shows that the firms have accumu-
Wei-Ying Chen; National Cheng Chi University, Taiwan
lated and created their competitive advantage through partnerships with various leading
In recent years, the commercialization of technology has attracted considerable atten- manufacturers, IP vendors, and EDA tool providers in order to leverage their technological
tion. The technology development process, from invention to commercialization, contains capabilities over time. While the production ecosystem is being localized in Taiwan based
numerous uncertainties and factors that influence the duration of patent commercializa- on the benefit of the complete value chain, the IP ecosystem is more internationalized. This
tion, such as appropriability, lead time, science linkage, and number of patent citations. study contributes to the understanding of the characteristics of the emerging business in
However, most studies have neglected the relationship between organizational capabilities a highly competitive environment. It should also provide policy implications for the industry
and the duration of commercialization. This study used dynamic capabilities to construct a stakeholders and government about new opportunities in a highly competitive value chain.
research framework for the factors that influence the commercialization of biotechnologi-
cal patents based on the primary theoretic basis of organizational capabilities. Following TD-10.2 [R] Analysis of Patent Portfolio and Knowledge Flow of the Global
a literature review, this study proposed a hypotheses regarding the influence that four Semiconductor Industry
major capabilities of an organization’s dynamic capabilities have on the commercialization Chien-Che Chiu; National Chung Hsing Univresity, Taiwan
of biotechnological patents. Data were collected using questionnaires distributed to com- Hsing-Ning Su; National Chung Hsing University, Taiwan
panies in the biotechnology industry. Regarding the 119 questionnaires distributed, 28 of This study aims to analyze semiconductor patents in the following dimensions: character-
the collected questionnaires were valid. The validity and reliability of these questionnaires izing patent, forecasting future trends, uncovering key patents, as well as proposing patent
were analyzed using SPSS 17.0. Subsequently, a survival analysis was conducted to verify strategies for the development of the semiconductor industry. In addition, this research
the hypotheses proposed in this study. The results were used to verify whether the various studies investigate of patents in 1) national, 2) industrial and 3) organizational levels,
dynamic capabilities, such as sensing, learning, and integration, as well as whether the through social network analysis, two-dimensional contour map analysis and patent char-
possession of complementary assets, significantly influenced the feasibility of commercial- acteristics analysis. In this study, semiconductor patents are retrieved, on the basis of IPC,
izing a specific patent. In addition, we examined whether company locations (within science from the United States Patent and Trademark Office (USPTO) database. Furthermore, the
parks or not) significantly influenced the feasibility of commercializing a specific patent. development trend and knowledge flow are investigated and visualized through the analysis
of the numbers of patents, litigated patents, technological life cycle, patent citations and
TD-09.4 [R] Innovation of Telehomecare Service industry: A Patent-based
patent information, etc.
Assessment
Ming-Yeu Wang; National Chiayi University, Taiwan TD-10.3 [R] Application of Vertical Disintegration Theory in R&D Effect on
Jei-Heng Lin; National Taiwan University, Taiwan Firm Value in Semiconductor Industry
Min-Chun Chiang; National Chiayi University, Taiwan Shin-Bin Chou; LeeMing Institute of Technology, Taiwan
With the advancement in information and telecommunication technologies, telehomecare Bi-Huei Tsai; National Chiao Tung University, Taiwan
can surmount obstacles in space and time and exchange clinical information between This paper focuses on Taiwan’s integrated circuit (IC) industry because the global market
patients and experts, which fulfill the patients’ needs of the aged society. Servitisation not shares of Taiwan IC manufacturing industries are ranked number one. The purposes of
only represents the developments of new products or technologies, but also includes the in- this study are to compare the differences in the effect of innovation activities on the mar-
novative activities in improving current products and services which can respond to market ket value among the IC design, manufacturing, packaging and testing industries and to
demands. Patent databases contain abundant information on technologies, in which the evaluate whether the tax shields can increase firm value. The results statistically indicate
category of “business method” contains patents in innovating business models. Therefore, that R&D significantly enhances market values in IC design firms, while it does not in
this study examines the telehomecare service patents which are embedded in the busi- IC manufacturing firms, indicating that an IC firm’s R&D has a significant impact on the
ness method and telehomecare device technologies. This study presents the innovation market value in IC design firms. In addition, this investigation concludes that the coefficient
outcomes and assesses the technological gaps in the telehomecare service industry. The of tax shield is insignificant. Finally, the coefficient of book value (equity) in the regression
results offer suggestions and guidelines for firms to deal with strategy planning in patent equation is larger than one. The results are consistent with the conservatism principle in the
portfolio, collaborator searching and technological developments. accounting field. Furthermore, we find that the marginal impact of R&D on market values

94 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
in IC design industries is larger than those in IC manufacturing industries. Under the vertical Nihan Yildirim; Istanbul Technical University, Turkey
disintegration structure of Taiwan’s IC industry, each step of IC manufacturing, packaging
From a scientometric perspective, this paper aims to discuss the relationships between
and testing stages is fixed with standardized machinery and equipment, so these IC manu-
the financial science and technology input indicators like R&D expenditures and payments
facturing stages do not rely on R&D as much as the IC design stage does.
for external technology transfer (royalties and license fees) to the science and technol-
ogy output indicators like patents/patent applications and receipts from technology transfer
TD-10.4 [R] From Founding Company to Global Company: The Case of Taiwan
(royalties and license fees). Although the efficiency of R&D and economical returns of R&D
Semiconductor Manufacturing Company
spending has always been questioned and searched by the scholars from developmental
Yu-Shan Su; National Taiwan Normal University, Taiwan
economics, scientometrics and technology and innovation management fields, the perfor-
Chih-Yuan Wang; National Sun Yet-Sen University, Taiwan
mance of developing countries for utilizing R&D investments is still worth searching. In this
In this paper, we argued that latecomer firms’ attachment to the global outsourcing net- study, we explored the trends of and relationships between science and technology input
work is the result of interplay between institutions, technologies and firms’ strategies with indicators like R&D expenditure, payments (royalties and license fees) and science and
a co-evolution nature. Previous researchers on latecomer firms tended to focus on the technology output indicators like patents/patent applications and receipts from technology
upgrading of manufacturing technologies. In this paper, we argued that servitization is also transfer (royalties and license fees) for developed countries that are referred to as G-7
an important strategic behavior in this process and use TSMC as an illustrative case study countries, fast developing countries that are referred to as BRIC (Brazil, Russian federation,
to support our arguments. India and China), and Turkey. Based on the data of the World Bank, S&T input and output
indicators are analyzed by calculating the spatial-index of each country for each indicator
TD-11 Science and Technology Policy-1 between the years 1996-2010 where data of all countries are available. Indicators are
Tuesday, 7/29/2014, 14:00 - 15:30 tested for their correlations. The differences among G-8, BRIC countries and Turkey are
Room: Toki also outlined.
Chair(s) Neslihan Alp, University of Tennessee at Chattanooga
TD-12 Environmental Issues-1
TD-11.1 [R] Importance of Inclusive Service for Corporate Use of University Tuesday, 7/29/2014, 14:00 - 15:30
Research Infrastructure in Japan Room: Houmeiden
Yuko Ito; NISTEP, Japan Chair(s) Kunio Shirahada; JAIST

Research infrastructure, especially research equipment, is essential to perform R&D ac-

TD-12.1 [R] The Relationship between Environmental Governance and Other
tivities. Previous studies have shown that many researchers have used external research
Dimensions of Corporate Social Responsibility
equipment that is not owned by their laboratories. To promote innovation, universities are
Naomi Zeitouni; HIT Holon Institute of Technology, Israel
increasingly expected to make their research equipment available as shared core facilities
Arik Sadeh; HIT Holon Institute of Technology, Israel
not only on campus but also to other universities or private companies. However, private
companies’ current utilization of Japanese universities’ research equipment is very low. Corporate social responsibility (CSR) is a multi-dimensional concept, which raises the ques-
Therefore, this study aims to identify hidden barriers to corporate utilization of core facilities tion as to whether strong performance in one dimension predicts strong performance in
in Japan, and proposes ways to overcome them. To accomplish this, an online question- other dimensions. This work sought to determine the nature and strength of relationships
naire survey was conducted with R&D personnel (n = 926) in 2012. Results revealed that between business ethics, business’s code for social management, and investment in the
purpose of use, respondent age, and price of research equipment in daily use differed community dimensions of CSR and its environmental governance dimension. The entire
significantly depending on whether or not the respondent used neighboring universities’ system of hypothesized direct and indirect relationships among the four variables was mod-
research equipment in the workplace. Further, on-site interviews with core facility manage- eled using structural equations modeling on IBM SPSS AMOS. Several path analyses were
ment staff indicated that corporate users often needed technological advice that facilities tested using maximum likelihood estimations of the parameters in the model. Hypothesis
could not provide due to skilled staff shortages. These results indicated that universities testing was conducted on the entire system of equations and on each coefficient. The
cannot attract corporate users without providing more inclusive service according to us- results show that investment in the community, and the code for social management in the
ers’ needs. business, have direct positive effects on the environmental governance rating. However, the
business ethics interacts with it only indirectly, via its direct effects on both the business
TD-11.2 [R] An Examination of the Output Additionality of Japan’s R&D social code and its investment in the community. The magnitudes of the effects of these
Subsidies for Small and Midsized Enterprises two variables are more or less similar at 0.286 and 0.269, respectively. In conclusion,
Shigenori Hata; RIETI, Japan for the corporates rated in the “Maala” index, a strong performance in the human rights
and working place dimension and in the community investment dimension, predicts strong
This study examines the output additionality of R&D subsidies for small and midsized en-
performance in the environmental dimension.
terprises in Japan. Results show that there are no significant differences in business per-
formance indicators, such as return on assets, sales growth rate, and employment growth
TD-12.2 [A] Lessons Learned on Recycling of Solid Waste Program ‘USP
rate before and after participating in the subsidy program. As for the innovative activity
Recicla’ of Sao Carlos, Brazil
indicators, there are no significant differences in such variables as R&D expenditure and
Cassia M Vieira Martins da Cunha Menezes; Universidade Nove de Julho - Uninove,
R&D expenditure-to-asset ratio (RDA) either. While R&D expenditure shows no significance
Brazil
change, the number of patent applications reduced significantly: patent productivity de-
Mauro S Ruiz; Nove de Julho University - Uninove, Brazil
clined regardless of the subsidies.
Aleixo L da Cunha Menezes; Nove de Julho University - Uninove, Brazil
TD-11.3 [R] Exploring the Relationships Between Science and Technology Patricia C Silva Leme; University of Sao Paulo - USP, Brazil
Input and Output Indicators: A Comparison Between Developed, Fast Pedro L Cortes; Nove de Julho University - Uninove, Brazil
Developing World and Turkey Currently there is an awareness of the negative externalities of poor management of natural
Hakan Yıldırım; Marmara University Management Faculty, Turkey resources and its consequences to both present and future generations. Environmental

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 95

SESSIONS
management and technological development have advanced to provide the continued fulfill- providers and service recipients’ experience and attitudes on MSWM.
ment of the economic, social and environmental well being to the world society. In many
organizations, learnings coming from the establishment of environmental management
systems are quickly growing up in importance. Environmental management has also been
TD-13 Decision Making-2
introduced in higher education institutions allowing reduction of natural resource use. In this
Tuesday, 7/29/2014, 14:00 - 15:30
regard, environmental education has played an important role in raising public awareness
Room: C’est la Vie
on recycling of solid wastes in academia. This research refers to a case study on the ongo-
Chair(s) Kazuo Hatakeyama; Federal University of Technology of Parana
ing project named Recycle USP undertaken in the Sao Carlos campus of Sao Paulo Univer-
sity. Based on a literature review and interviews carried out with 13 program participants,
TD-13.1 [A] Expert System Based on Fuzzy Rules for Monitoring and
the research identified lessons learned by their managers to be presented to the academic
Diagnosis of Operation Conditions in Rotating Machines
community. These lessons are considered to be important for the implementation of recy-
Rui F Marcal; Pontifical Catholic University of Parana, Brazil
cling programs in other higher education institutions in Brazil and abroad. It is possible to
Kazuo Hatakeyama; Federal University of Technology of Parana, Brazil
anticipate that the main lessons learned relate to communication, stakeholder engagement,
proactivity of the manager in promoting synergy among participants, enhancement of col- This work provides a detection method for failure in rotating machines based on a change of
lective learning, and dissemination of information about the program. vibration pattern and offers the diagnosis about the operation conditions using fuzzy logic.
A mechanic structure (as an experimental prototype where faults can be inserted) called
TD-12.3 [R] Eco-Value Co-Creation Towards a Sustainable Tire Scrap Rotating System has been used. The vibration standard of the Rotating System, called “The
Recovery Network: Case of Bridgestone Thailand Spectral Signature,” has been obtained. The changes in the vibration standard have been
Pitchayanin Sukholthaman; JAIST and Thammasat University, Thailand analyzed and used as parameters for detecting incipient failures, as well as their condition
Kunio Shirahada; JAIST, Japan evolution, allowing predictive monitoring and planning of maintenance. The faults analyzed
Fast economic growth has currently been accelerating demand for automobile technology in this work are caused due to insertion of asymmetric masses for unbalancing in the axle
although scrap tires are improperly managed. Many discarded tires cause adverse impacts wheel. The system for diagnosing fuzzy system was calibrated to detect and diagnose the
to the environment, social, and significantly affect public health. Due to many growing con- conditions: normal, incipient failure, maintenance, and danger, using linguistic variables.
cerns about environmental conservation and human well-being, sustainability has become The frequency of rotation and the amplitudes of vibration of the axle wheel are considered
a main focus of industries, including the tire industry. The Extended Produced Responsibility in each situation as parameters for analysis and diagnostic for the decision by the expert
(ERP) Directive is another challenge for tire manufacturers to constitute an end-of-life (EOL) system based on fuzzy rules. The results confirm that the proposed method is useful for
management system to promote collection, recycling, or reusing of EOL tires. Thus, it is es- detecting incipient failures, monitoring the evolution of severity and offering grants for plan-
sential to have an effective tire scrap recovery network to properly manage all the used tires ning and decision making about maintenance or prevention of rotating machines.
in a sustainable way. Not only does this paper show cooperation of tire manufacturers, dis-
TD-13.2 [R] A Sequential Order Picking and Loading System for Outbound
tributors, and recyclers, but it also includes government agencies, private sectors, and end
Logistics Operations
users for the creation of an integrated tire scrap recovery network. Achieving sustainable
development for stakeholders in the tire scrap industry, this study demonstrates an eco- K.L. Choy; The Hong Kong Polytechnic University, Hong Kong
value co-creation model based on a tripartite concept describing how value is co-created in G.T.S. Ho; The Hong Kong Polytechnic University, Hong Kong
service providers and recipient interaction along a scrap recovery network. The approach is H.Y. Lam; The Hong Kong Polytechnic University, Hong Kong
taken by studying human aspects incorporated with expert opinions on tire scrap manage- Canhong Lin; The Hong Kong Polytechnic University, Hong Kong
ment, and literature reviews and secondary data analysis will be thoroughly conducted. Tsz Wing Ng; The Hong Kong Polytechnic University, Hong Kong
With short product life-cycles, frequent delivery schedules of products are demanded by
TD-12.4 [R] The Technological Challenges Towards Sustainable Municipal
customers. Efficient outbound logistics operations are key goals of companies wishing to
Solid Waste Management System Based on a Service Sustainability
maintain customer satisfaction and achieve competitive advantage. However, in current
Perspective: A Case Study of Bangkok, Thailand
warehouse operations, order picking and loading are performed separately and products
Pitchayanin Sukholthaman; JAIST and Thammasat University, Thailand are picked manually from warehouses according to customer orders and stored temporarily
Kunio Shirahada; JAIST, Japan in staging areas in order to fully utilize the capacity of carriers. In practice, the separation of
Consumerism and waste generation should be managed to work concurrently. The more order picking and the loading process usually results in problems of excess storage buffers,
consumerism uses up resources, the more waste is generated. Municipal solid waste long operation time, and quality deterioration of sensitive products left in the staging area.
(MSW) is clearly witnessed as one of the most severe environmental problems, but waste In this paper, in order to tackle these problems, a sequential order picking and loading
management technology advancement is halting. Waste management services have failed system (SOPLS) integrating order picking and loading processes is proposed. The Genetic
to respond to an ever growing amount of waste. If technology remains unchanged, we Algorithm (GA) technique is adopted in the system to identify the optimum picking sequence
need more resources to manage the waste generated. This study concentrates on techno- of tours with minimal travel distance. In addition, parameter settings for GA generation are
logical challenges of a MSW management (MSWM) system and identifies success factors tested in the simulation to find the optimal solution. The validation of the feasibility of the
to overcome technological gaps, which can occur along the management chain. Thus, proposed system is illustrated through a red wine storage scenario. By using the SOPLS
technologies used in the waste management system will be studied by questionnaire sur- in the case company, it is found that operation time for outbound logistics and product
vey and direct interview together with secondary data analysis. Public participation is an deterioration are greatly reduced.
essential key for successful MSWM system because residents are the main generators. As
technology is a key factor for MSWM, a basic public service should be provided to residents TD-13.3 [A] New Idea of Multi-Objective Programming with Changeable
to make the system effectively run itself and eventually contribute to a better system for Spaces for Improving the Unmanned Factory Planning
quality of life. To identify the success factors for a sustainable MSWM transition, this study Gwo-Hshiung Tzeng; National Taipei University, Taiwan
will trigger and incorporate the human aspect of technology for MSWM by studying service Kuan-Wei Huang; National Chiao Tung University, Taiwan

96 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
Ching-Wei Lin; National Chaio Tung University, Taiwan by constructing customer understanding, by using virtual worlds, and by using different
Benjamin J. C. Yuan; National Chiao Tung University, Taiwan prototyping methods in the front end of innovation process. Previous studies have not ad-
dressed the speed of the innovation process via these lenses. We expect that by integrating
Business decision-makers need various decision analyses to meet highly competitive envi-
the knowledge of customers with the innovation process, firms are more likely to rapidly
ronments. With the increasing cost of an intensive workforce and lowering marginal-profit
sense emerging market opportunities. We suggest the distributed mode of collaboration
products, how to break the limitation of resources and optimally reallocate all of the pre-
conveys a potential to enhance innovation speed by supporting teamwork of individuals with
cious resources are the major issues to create the competitive advantages in the high-
technology industry. Moreover, the second industrial upgrading has developed industrial diverse backgrounds and expertise. This diversity is expected to nourish team creativity and
robots in some production processes for providing more value-added production activities. possibly enhance team performance. Virtual worlds are an emerging option for global team
Therefore, this study proposes a new idea of multi-objective programming with changeable collaboration. Finally, we expect that using different physical models will enhance sharing,
spaces (decision space and objective space) named changeable spaces programming, ex- describing and developing innovation. Especially 3D-printing has made it possible to quickly
tending the concept of De Novo programming. The best production resources reallocation print a physical model that people can experience: feel the surfaces, weight and mechanical
in re-designing the decision space can be considered how to improve the multi-objective functions. We propose that the combination of these themes will lead to new insights in
of unmanned factory planning in a high-technology firm for achieving aspiration level. This innovation management.
method provides decision analysis planning, not only to reach the ideal point but also to
TE-01.3 [R] Ambidextrous Innovation Capabilities, Antecedents and
achieve the aspiration level in resource reallocation/redesign. A numerical example illus-
Performance
trates how to release the trade-offs between industrial robots and a workforce subject to
constraints of the wafer manufacturing and how stage by stage to improve each objective Yuan-Chieh Chang; National Tsing Hua University, Taiwan
for closing aspiration level in objective space. Computational results are demonstrated sup- Ming-Huei Chen; National Chung Hsing University, Taiwan
porting the proposed model and are easily implemented with flexible effort in practical. Hui-Ru Chi; Asia University, Taiwan
Hsing-fen Lee; Middlesex University, United Kingdom
TE-01 Innovation Management-6 R&D intensive firms have faced many kinds of innovation dilemmas in which firms have
Tuesday, 7/29/2014, 16:00 - 17:30 to develop both radical innovation to tap new opportunities and incremental innovation to
Room: Ootori 1 enhance existing capabilities. The designed organizational structure allows to excel at both
Chair(s) Jieun Kim; Hanyang University conflicting modes of innovation can be termed as organizational ambidexterity. However,
how R&D intensive firms deal with various kinds of innovation dilemmas strategically still
TE-01.1 [A] Successive Product Innovation in Emerging Market
remains understudied. Based on the schools of organizational learning, strategic manage-
Toru Takekura; Shibaura Institute of Technology, Japan ment, organizational design, and innovation studies, the study develops a notion of ambi-
Makoto Hirano; Shibaura Institute of Technology, Japan dextrous innovation capabilities (AIC) and AIC scale. AIC is formed by three dimensions:
This paper describes product innovation produced by market needs in an emerging country commitment, searching, learning and structure ambidexterity. And elaborates antecedents
through globalization of manufacturing industry, in a case of fastener business by YKK. It into three dimensions: corporate entrepreneurship, creative support and contingency re-
is generally said that product innovation is mainly produced in advanced enterprises in ward. This paper proposes two hypotheses addressing the relationships between AIC and
advanced countries, and after maturity of domestic market of such countries, the new prod- performance, antecedents and AIC. The survey generated 718 usable questionnaire re-
uct will be popularized also in emerging countries. Manufacturing enterprises in emerging sponses in 68 BUs from 32 firms. The results show that AIC is positively associated with
countries should catch up to the advanced technology and penetrate the market usually performance and antecedents are positively associated with AIC. In the future work, the
by reducing cost of production without producing new product innovation. YKK was one paper concludes that the development of AIC could overcome innovation dilemmas, and in
of such late-comer enterprises in Japan as an emerging country in the early 20th century, turn enhance the performance. Firms could apply the proposed instrument to diagnose the
and they should absorb the advanced technology from the USA at the beginning. However, condition of AIC in order to achieve higher performance.
they successfully produced a second product innovation and enlarged their business even
for advanced countries over the world. They have grown up so rapidly in these several TE-02 New Product Development-3
decades, and still now they keep a high world-wide market share of over 40%. The detailed Tuesday, 7/29/2014, 16:00 - 17:30
analysis on their business clarified that their second product innovation was led by specific Room: Ootori 2
market needs in Japan as an emerging country. The analysis implies how manufacturing Chair(s) Supachart Iamratanakul; Kasetsart University
enterprises produce a successive product innovation to overcome stagnation in the global-
ized market. TE-02.1 [A] New Field Product Development Management Through the
Collaboration of a Traditional Crafts Company and an IT Apparatus Company
TE-01.2 [R] How Do Customer and User Understanding, the Use of Prototypes Tomohiro Sunasaki; Japan Advanced Institute of Science and Technology, Japan
and Distributed Collaboration Support Rapid Innovation Activities?
Ishikawa Prefecture has top-level traditional-handicrafts techniques in Japan and holds
Laura Kanto; Aalto University, Finland a large production value of traditional crafts. However, according to the Department of
Pekka Alahuhta; Aalto University, Finland Commerce and Industry in the Ishikawa Prefectural Government, its production dropped by
Kirsi Kukko; Aalto University, Finland one-third compared with its best period (1990). Similarly, the output of traditional industries
Jussi Pihlajamaa; Aalto University, Finland has been greatly reduced in Japan as a whole. The external factors of this tendency are
Jouni Partanen; Aalto University, Finland
the change in lifestyle and the increase in cheap imports, and the internal factors might be
Matti Vartiainen; Aalto University, Finland
the delay in product development adapted to the needs, and the delay of new distribution
Pekka Berg; Aalto University, Finland
channels development. In order to improve this decline, some new field products have been
Speed in product, service and business model development is widely recognized as a developed by the collaboration of IT equipment companies and traditional crafts companies.
source of renewal and growth both in theory and practice. This paper explores, theoreti- Among these, the USB memory with the box of traditional porcelain, the mouse painted with
cally and empirically, how the innovation process can be better managed and accelerated lacquer, and the iPhone cover decorated with gold lacquer are receiving good reactions

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 97

SESSIONS
from clients. This paper will propose a product development management in a new field, be measured by a properly selected patent indicator, 2) the level of knowledge diffusion
presenting a case study of the above-mentioned hot-selling products. and knowledge flows across industries can be evaluated, 3) the proportion of large R&D-
intensive companies that are patent holders and the impact of policies on patent output are
TE-02.2 [R] The Positive Effect of Inward and Outward Capability on New analyzed, and 4) the relation between a nation’s patenting behavior and global patenting
Product Development Performance activities can be compared.
Ching-Hsun Chang; Tamkang University, Taiwan
Yu-Shan Chen; National Taipei University, Taiwan TE-03.2 [R] Crafting IP Strategies to Tailor-Fit the Industry Evolution
Yu-I Lee; Far East University, Taiwan Hoi Yan Anna Fong; National University of Singapore, Singapore
Yuhong Lan; National University of Singapore, Singapore
This study develops an original framework of inward and outward capability to explore
Shang-Jyh Liu; National Chiao Tung University, Taiwan
the positive effect of adaptive ability (inward capability) and relationship learning (outward
capability) on new product development performance through the partial mediator - re- As cloud-computing technology becomes mature and accepted by the public, more players
source integration. The study employed a questionnaire survey and collected data from 167 are joining the game, especially small- and medium-sized enterprises (SMEs). It would be
Taiwanese manufacturing companies. Confirmatory factor analysis and structural equation essential for SMEs to understand the cloud value network and where the battlefields are in
modeling (SEM) are applied to verify the hypotheses. This study classifies Taiwanese manu- the whole value network so that they can equip themselves strategically. In this research,
facturing companies into three groups: highly, medially, and lowly capable companies. The we analyze the technology evolution of cloud computing from a network and historical per-
results show that resource integration of highly capable companies are the most, and those spectives. We summarize the existing literature on cloud value chain and value network and
of medially capable companies are the next, while those of lowly capable companies are derive the patent portfolios of some players involved in the value network. We also identify
the least. This study asserts that companies should invest in both inward and outward ca- the key turning points in the development of cloud computing and correspond them to the
pability. This study combines the concepts of inward and outward capability to develop an respective timeline in the patent landscape. As intellectual properties, especially patents,
integral conceptual model of new product development performance to explore its manage- are critical elements in technology development, this correspondence between the technol-
rial implications. ogy milestones and patent landscape will provide new insights into the technology develop-
ment. Through this, we aim to exemplify the IP strategies used by the cloud-computing
TE-02.3 [A] New Product Planning Process in the Age of Service Dominant players in the value network. We propose that the IP strategies should co-evolve with the
Logic development of the technology and should take into account the newer players, especially
Hiroyuki Sakano; Japan Advanced Institute of Science and Technology, Japan SMEs, in the whole value network. This new IP strategy involves the interplay between the
Michitaka Kosaka; Japan Advanced Institute of Science and Technology, Japan incumbents and SMEs and the close unique co-opetitive relationships between them.
This study is about the Product Planning Process in the era of Service Dominant Logic
TE-03.3 [R] Publication Performance Evaluation for Academic Institutes by
(SDL). It had been said during the age of Goods Dominant Logic (GDL) that the key to suc-
Their Contributions to the Most Visible Publications across Multiple Fields
cess in marketing was effectively adapting the Marketing Mix (4Ps). However, in practice,
Chung-Huei Kuan; National Taiwan University of Science & Technology, Taiwan
most product planners at that time only focused attention on “products” (goods), mainly by
Dar-Zen Chen; National Taiwan University, Taiwan
implementing the latest technologies then as far as the “price” (expected cost) was within
their target. Although it actually worked well until the late 20th century, it has no longer We propose a method for evaluating the publication performance of academic institutes
been functioning effectively from the early 21st century. Product Planning in the era of SDL across multiple fields. With this method, we first determine the most visible publications
now needs to be a far more sophisticated process in the new Service Marketing Mix (8Ps). (MVPs) for each field from all assessed institutes according to the field’s h-index. Then, we
Unfortunately, we have no concrete “product planning theory” in the SDL age yet. Thus, we measure an institute’s performance in each field by its contribution to the field’s MVPs as
adopted four frameworks, as a first step, that were originally developed as tools for service (a) the percentage share of the MVPs that is produced by the institute; or (b) the percentage
value creation, which were also proved to be empirically valid in case studies on product share of the total citations of the MVPs that is received by the institute. Finally, we obtain an
planning in our previous paper. This research is the second step on how to integrate these institute’s cross-field performance measure as the average of its contributions to all fields.
frameworks toward the goal of achieving a “general theory for a product planning process” The proposed method is reasonable, intuitive to understand, and uniformly applicable to
in the SDL age of marketing. various sets of institutes and fields of different publication and citation patterns. The field
and cross-field performance measures obtained by the proposed method not only allow
TE-03 Intellectual Property-6 linear ranking of institutes, but also reveal the degree of their performance difference.
Tuesday, 7/29/2014, 16:00 - 17:30
Room: Ootori 3 TE-3.4 [R] Follow or Find Another Way?: ‘De-Opponent’ Trend of Patent
Chair(s) Laura McKinney; Oregon University System Acquisition Between Apple and Samsung Smartphones
Ming Chung Yang; Yunlin University of Science and Technology, Taiwan
TE-03.1 [R] Assessing Innovation Capability and Scientific Impact of Yu-Hsin Chang; Yunlin University of Science and Technology, Taiwan
Industry Through Patented Technologies Ping-Chun Chang; Yunlin University of Science and Technology, Taiwan
Ching-Wen Kang; National Chung Hsing Univresity, Taiwan Kung-Ling Ho; Yunlin University of Science and Technology, Taiwan
Hsing-Ning Su; National Chung Hsing University, Taiwan
The current competition among technology firms is centered on initiating patent litigations
Due to the constantly changing nature of our society, the ability to make correct decisions which conduct the planned acquisition of patents to enhance patent portfolios and planning.
is crucial for decision-makers. Understanding science-technology linkages and knowledge These methods are commonly employed between dynamic competitive rivals. The topic
flows are of critical importance for decision-makers. A recent surge of research on patents of this study is the evaluation of patent acquisition. To examine firm intentions regarding
has given us new opportunities and challenges; and there are many advances that have patent acquisition for technological network planning, a technology network constructed by
been made in the area of patent analysis. Therefore, this study aims to measure innova- patent citations and the concepts of technology enhancement and expansion was used to
tion capability and science-technology linkage by analyzing USPTO patents from 1976 to perform structural analysis. Apple and Samsung smartphones were adopted as the subjects
2012. Implications obtained in this study are summarized as: 1) innovation capability can of analysis. In particular, the patent litigations and information prior to and following the

98 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote

SESSIONS
patent acquisition and transfer of the Apple and Samsung smartphones were investigated. International Strategic Alliances: A Multilevel Perspective
A modified PCA was employed for technology classification and to identify technological Wei-Li Wu; Chien Hsin University of Science and Technology, Taiwan
trends for patents. The results indicated that the external acquisition of patents for the origi- Yi-Chih Lee; Chien Hsin University of Science and Technology, Taiwan
nal co-opetition upstream and downstream firms becoming rival intended to “de-opponent”
For companies in emerging countries, international strategic alliances provide excellent op-
technically.
portunities for knowledge transfer and creation. In practice, it is easy to observe that there
TE-04 Collaborations for Technology Management-2 is a nested relationship between international strategic alliances and a company, and this
Tuesday, 7/29/2014, 16:00 - 17:30 relationship covers the micro-strategic alliances level and macro-organizational level. In
Room: Zuiun 1 order to more precisely explore knowledge creation in international strategic alliances, this
Chair(s) Beryl Z Kuo; Taipei College of Maritime Technology study explores the antecedents of both the strategic alliances level and organizational level
on knowledge creation. Empirical results show that knowledge transfer which is from the
TE-04.1 [R] Trust and Technology Acceptance Model: An Experimental strategic alliance level has a positively significant impact on knowledge creation; company
Investigation Concerning the Idea Contributor’s Acceptance of the scale, R&D intensity and business group scale which are from organizational level have
Organizational Matchmaking Process a positively significant effect on knowledge creation. And, both the company scale and
business group scale have a cross-level moderating effect on the relationship between
Peter E Harland; Technische Universitaet Dresden, Germany
knowledge transfer and knowledge creation.
Ann-Marie Nienaber; Coventry University, Great Britain and Northern Ireland
The presence or absence of worthy ideas is often the reason for companies’ success or TE-04.4 [R] The Mediation Effect of R&D Expenditure and University-Industry
failure on competitive markets. Companies invest a lot of effort into attracting stakeholders Cooperation Income
such as customers to submit their ideas to them. For this purpose companies use several Shian-Hung Shiu; Far East University, Taiwan
open innovation channels such as idea contests, open innovation platforms and university Yun Ken; National Yunlin University of Science & Technology, Taiwan
partnerships to boost the number and quality of external ideas. After a gold-rush period of
This study aims to explore the mediation effect of R&D expenditure and university-industry
open innovation activities, external idea contributors are no longer willing to accept compa-
cooperation income in Taiwan’s vocational universities. Based on research purposes, lit-
nies’ terms and conditions. They compare companies according to how trustworthy a com-
erature review and secondary data analysis are employed in the study. The number of
pany or an open innovation channel is because they want to ensure that the company does published papers and issued patents are assumed as mediation variables in the study. The
not behave in an opportunistic way. Therefore, the question arises of how companies can research data is from the Ministry of Education authorized “Basic Data of Higher Techno-
enhance their trustworthiness so that idea contributors are willing to submit high-quality logical and Vocational Education.” Samples of this research are 11,774 higher vocational
ideas. To answer this question we conducted an experimental setting with three groups of education teachers with industry-university cooperation programs in Taiwan. Implementa-
students to understand when idea contributors trust companies’ terms and conditions and tion of the research: First, the data is encoded and archived. Then, the SPSS17.0 software
submit their ideas. The results demonstrate that, e.g., a mediator is able to enhance an or- f or Windows is used for statistical analysis. Finally, the analysis of the results and the
ganization’s trustworthiness and therefore increase the willingness of a potential contributor literature are matched to offer suggestions and make recommendations. The empirical
to offer an idea to the selected company. results confirm the existence of the following relationships: 1. The R&D expenditure does
increase the number of published papers and issued patents. (2) The number of published
TE-04.2 [R] Massive Open Online Research: An Approach to Deal with
papers and issued patents do increase industry-university cooperation income. 3. Pub-
Wicked Problems
lished papers and issued patents do have a mediation effect between R&D expenditure and
Marcelo A Machado; Kwantlen Polytechnic University, Canada university-industry cooperation income. These conclusions can offer further suggestions for
George Verghese; Kwantlen Polytechnic University, Canada current educational administration, vocational universities and industries to formulate their
Tero Peltola; Tampere University of Technology, Finland industry-university cooperation policy and strategy.
Humans are hardwired as problem-solvers. Professional education, in particular, enables
TE-05 Technology Forecasting-2
us to solve complex problems. Even decades ago, we could safely send a crew to the moon
Tuesday, 7/29/2014, 16:00 - 17:30
and back. A moon-bound project is a very challenging and complex problem, but it is a
Room: Zuiun 2
tame one. The problem is clearly defined and the challenge becomes how to find the best
Chair(s) Scott W Cunningham; Delft University of Technology
solution. As the world and issues become more interconnected, there is a different type of
problem in the horizon - “wicked” problems. A wicked problem is normally complex and
TE-05.1 [R] Identification of Requirements for Focused Crawlers in
challenging, but differs from the “tame” problem because there is no agreement in terms
Technology Intelligence
of problem definition. A wicked problem does not allow for the “choice” of best solution.
Guenther Schuh; Fraunhofer IPT, Germany
Solutions tend to only mitigate the problem and sometimes generate unpredictable con-
Andre Brakling; Fraunhofer IPT, Germany
sequences. For instance, climate change is an issue that requires a level of ingenuity that
Katharina Apfel; Fraunhofer IPT, Germany
cannot be achieved by a limited group of people, regardless how brilliant they are. It cannot
be addressed by our dominant scientific, reductionist, discipline-based, and proprietary The fast and high availability of knowledge is at first seen as a benefit for knowledge work-
approach either. This paper proposes Massive Online Open Research (MOOR) as a better ers in the information age. On closer examination the outcome of this is a big challenge:
approach to deal with wicked problems. In terms of organization, this paper includes a lit- The amount of data that is available these days has to be reasonably structured and condi-
erature review on online collaboration, focusing on the dynamics of knowledge creation and tioned. Only the US Library of Congress collected 235 terabyte of data on its own by April
innovation. Selected open online research initiatives are used to contextualize the literature 2011. Technology intelligence as a fundamental component of technology management is
review. Based on the literature review and real cases, a MOOR framework is presented and expected to monitor these data, so technology managers are able to respond to new devel-
discussed. Limitations and opportunities for future research are also included. opments and trends just in time. Possible tools to meet this challenge in an efficient way
are the focused crawlers. These are programs which explore data collections independently
TE-04.3 [R] How to Perform Knowledge Creation Successfully in to identify material related to the current working context. To implement such a tool, there

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 99

SESSIONS
exist a multitude of different approaches within the field of information retrieval, but they analyzed. The result shows that job satisfaction (JS), leadership behavior (LB) and organiza-
have to be used and combined on an individual basis to fit the requirements of a particular tional commitment (OC) significantly influenced of EEE. But, the working condition (WC) no
task. Hence, before a focused crawler can make the processes of technology intelligence significantly influenced to EEE and obtain same result the WC through mediating variables
more efficient, the dedicated requirements have to be identified. In this paper we develop a JS impact to EEE. That indicate WC is master task to improve of enhancing employee
requirements model to close this gap. enthusiasm in Mongolia. Organizational commitment also no significantly influenced to JS
on mining industry in Mongolia. The stockholder should be upgrade employee working
TE-05.2 [R] Forecasting Emerging Technologies of Low Emission Vehicle environment of mining company. This research also established a universal model of EEE.
Samira Ranaei; Lappeenranta University of Technology, Finland This study constructs revealed important implications for HR managers of mining company
Matti Karvonen; Lappeenranta University of Technology, Finland and recommendations for further research.
Arho Suominen; VTT Technical Research Centre of Finland, Finland
Tuomo Kassi; Lappeenranta University of Technology, Finland TE-06.2 [A] Key Success Factors to Promote Knowledge Co-creation in
Technology Development Organizations
The aim of this paper is to propose a patent search strategy in the case of emerging
Kentaro Umeda; JAIST, Japan
technology fields and to study the development patterns of the low emission vehicle (LEV)
Kunio Shirahada; JAIST, Japan
technologies. An Automatic Patent Classification (APC) system has been developed based
on text mining techniques to facilitate the patent retrieval process. The data was collected It goes without saying that technology companies are expected to innovate. However, the
from the Global Patent Index (GPI) database, and interviews were conducted to involve technical personnel need to follow the internal regulations of the company, which can con-
experts’ opinions. The technology forecasting method utilized the collected patent data to flict with the goal of innovation. Therefore, when a company changes its system of internal
define the technological life cycles of LEV technology. The growth curves estimates steady control, a technical organization learns new ways to work under the new system. This study
growth in LEV technologies including hybrid and battery electronic vehicles, and appar- aims to find the success factors for keeping workers complying with company regulations
ently reaching the saturation point in few decades is inevitable. Plus, patenting activity and improving the organizational climate for innovation when the corporate management
of hydrogen fuel cell vehicle technology was experiencing the infancy period so far, and system changes. We conducted longitudinal action research from 2009 to 2013 in a Japa-
further it is anticipated to reach higher growth rate in line with other energy alternatives. nese manufacturing company consisting of 50 business units and approximately 8,000
The proposed method can help patent researchers in terms of retrieving accurate patents employees. Knowledge co-creation among employees and power relationships between
based on their technology target. Moreover, the technology forecasting techniques provide managers and followers are units of analysis in this study. In the results, we found the
an insight to investors, assisting them to allocate their resources properly. The results can headquarters plays an important role in creating an organizational climate where technical
benefit car industry stakeholders to anticipate the most promising technology areas in an personnel can easily act under limited autonomy. In addition, the employees of the organi-
uncertain dynamic market. zation who understand how to comply with regulations can co-create new knowledge for
innovation.
TE-05.3 [R] Trends and Typology of Emerging Antenna Propagation
Technologies Identified by Citation Network Analysis TE-06.3 [R] Improving Performance of Virtual Team: Lessons Learned from
Yasutomo Takano; Tokyo Institute of Technology, Japan Online Game Players
Yuya Kajikawa; Tokyo Institute of Technology, Japan Chien-Chiang Lin; Shih Hsin University, Taiwan
Makoto Ando; Tokyo Institute of Technology, Japan Shih Yu Ni; Shih Hsin University, Taiwan
Chih Chun Li; Shih Hsin University, Taipei, Taiwan, Taiwan
Detection of emerging technologies is vital for R&D managers and policy makers, and a
bibliometric approach analyzing papers and patents has been developed. In this research, With the advantage of bridging over the geographical and time restriction, the virtual team
we propose research classification schema (RCS), which uses citation network analysis to has been utilized by companies to make the best use of talents from different domains and
classify technologies into four categories: change-maker, breakthrough, matured and in- areas to accomplish various objectives. However, it is always a challenging task to build
cremental. Each technology is plotted on RCS based on its publication profile. A case study up a perfect condition for virtual teams to generate outstanding performance. The current
in the field of antenna was conducted to evaluate relevance and to evaluate effectiveness of study collected data from online game players, which are considered a special type of
RCS. The method can contribute to the usefulness of the identification process of promising virtual team, to understand the operational issues during the process of achieving goals.
technologies, and therefore, to the convenience of target designing of research projects The major objective is to figure out relationships among different factors that are supposed
in universities and companies. We also discuss the effect of resolution limit of clustering to affect the performance of virtual teams. The results are: 1) the trust among virtual team
algorithm on RCS to improve reliability. members has positive influences on team cooperation; 2) the cohesion of a virtual team has
positive influences on team cooperation; 3) team cooperation of a virtual team has positive
TE-06 Management of People and Organizations-2 influences on team performance; 4) communication among virtual team members would
Tuesday, 7/29/2014, 16:00 - 17:30 decrease the influence of team cooperation on team performance. Managerial implications
Room: Chidori and future directions are provided at the end of the current study.
Chair(s) James K Chen; Asia University
TE-06.4 [R] Approach for Organizational Service Climate Creation: Action
TE-06.1 [R] The Influencing Factors of Enhancement of Employee Research in a Japanese Monitor Maker
Enthusiasm in Mining Industry: Case Study of Mongolia Belal H.M.; JAIST, Bangladesh
James K Chen; Asia University, Taiwan Takahiro Yoneda; EIZO Corporation, Japan
Amarbayasgalan Lkhagvajav; Asia University, Taiwan Naoki Takahashi; EIZO Corporation, Japan
This research aims to investigate the principles of Enhancement of Employee Enthusiasm Naoaki Hirata; EIZO Corporation, Japan
(EEE) in the mining industry. The methodology of study is through structural equation mod- Kenichi Amemiya; EIZO Corporation, Japan
eling to explain the relationship of each variable. Sampling through an online based survey Masato Yamamoto; EIZO Corporation, Japan
was conducted, and 242 responses from workers of the mining industry of Mongolia were Yasushi Ikeda; EIZO Corporation, Japan

100 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
Kunio Shirahada; JAIST, Japan TE-07.3 [R] The Study on the Relationship between the Openness Strategies
and Innovation Performance: The Role of Intellectual Capital
In matured manufacturing industries, many companies are trying to change their business
model by adding the concept of service, which is a process of value co-creation between Chih-cheng Lo; National Changhua University of Education, Taiwan
provider and recipient. The value proposition based on value-in-use is a key direction for C. H. Wang; National Chiayi Unviesity, Taiwan
corporate business success. In a manufacturing company, technical personnel should have Lan-Hui Lin; National Changhua University of Education, Taiwan
not only technology oriented thinking but also service oriented thinking to generate new Tsung Chi Huang; National Changhua University of Education, Taiwan
value propositions. Therefore, there is a need to create a service climate in organizations. Pei-Yu Chien; National Sun Yat-sen University, Taiwan
This paper proposes a methodology to transform the way of thinking and support for knowl- Yi-chun Chen; National Changhua University of Education, Taiwan
edge co-creation with others about new corporate value propositions. We combined service The study intends to clarify the relationship between open innovation and innovation perfor-
dominant logic (SDL) with business model generation methodology to make a new method mance through the examination of the mediation role of intellectual capital. A total of 948
for a service climate creation. We conducted action research by introducing the method to valid samples of service firms are compiled from The Second Taiwan Innovation Survey
25 technical personnel in a Japanese monitor maker and obtained data, including feedback (TTIS) from the year 2004 to 2006. Based on the research, hypotheses are being devel-
about its availability and the impact for corporate business models. This study will help oped from reviewing literature, the conceptual model using hierarchical multiple regression
personnel to generate a service-based innovation concept, thereby promoting servitization (HMR) structural and equation modeling (SEM) has been employed to examine hypothesis
in manufacturing companies. and model fits. The results show that the impact of openness strategies on innovation per-
formance becomes indirect through the partial mediator of intellectual capital. This study
TE-07 Strategic Management of Technology-2 has both theoretical and practical implications. All of the hypotheses are supported. The
Tuesday, 7/29/2014, 16:00 - 17:30 model is able to assess what factors will affect the firm’s collaboration and innovation in
Room: Shirasagi 1 terms of intellectual capital. Results show that intellectual capital is crucial to the develop-
Chair(s) Jing Hu; China Jiliang University ment of the relationship between open innovation and innovation performance.

TE-07.1 [R] Innovation Intermediary of Technological Alliance TE-08 Project/Program Management-2

Calvin S Weng; Takming University of Science and Technology, Taiwan Tuesday, 7/29/2014, 16:00 - 17:30
Hsien-Che Lai; National University of Tainan, Taiwan Room: Shirasagi 2
Hsiang-Lin Cheng; National Chung Cheng University, Taiwan Chair(s) Jasper L Steyn; University of Pretoria
Technological alliances play an important role in generating innovations but face effective
TE-08.1 [R] Project Portfolio and Strategic Alignment through Technology
matchmaking in finding suitable partners in “open innovation” among networks of innovat-
Roadmapping for Medium Sized Organizations and Business Units
ing firms. Intermediaries are external mechanism/institutions that can appropriately support
companies in their innovative activities. They are frequently used to build a bridge between Camilo Alberto Castro Gama; Tecnologico de Monterrey, Mexico
different competency constraints among companies. Thus, the purpose of this paper is to David Guemes-Castorena; Tecnologico de Monterrey, Mexico
understand the role of a firm’s alliance network in view of exploration. What do innovation The objective of this research is to provide a step-by-step guide with a mix of tools for
intermediaries of a collaborative partner do? Based on the Strategic Alliance Database managers to align strategic objectives with the business unit project portfolio. The proposed
established by the National Science Council (NSC) in Taiwan, this paper empirically explores model is applicable for business units and medium enterprises. It is a sequential model that
the brokerage roles in the alliance by which intermediaries facilitate technological innova- gives a smooth transition from strategic vigilance to a selection of projects and programs
tion and innovation process, especially the relationship between cooperation networks. By which helps the organization to attain a competitive advantage in an industry environment.
using the technique of 2-mode network analysis of social network analysis, this research Based on the most common tools of strategic planning and foresight, the main idea is to
focuses on the question of which the capabilities a technological alliance creates a platform generate some sense of sequence and feedback process in order to select the best ideas
for firms that execute matchmaking for new and/or relevant technologies. The results of this for the resource allocation optimization. When the project portfolio is defined by a set of
paper reveal the fact that brokerage roles can be used to develop collaborations. The stra- rules or criteria, the construction of a technology roadmap is the next logical step, not only
tegic positions of an intermediary can activate different resources from the ones embedded to classify the projects but to create a path through which the organization can implement
within the alliance network. them. A methodology to plan all this process was developed. This proposed model helps in
the integration of the strategic planning with the step-by-step process at the functional level
TE-07.2 [R] Tool Fingerprinting: Characterising Management Tools to run the projects and programs.
Letizia Mortara; University of Cambridge, Great Britain and Northern Ireland
Robert Phaal; University of Cambridge, United Kingdom TE-08.2 [R] How Different R&D Project Types are Terminated
Clive Kerr; University of Cambridge, Great Britain and Northern Ireland Leandro R Goncalves; Universidade de Sao Paulo, Brazil
Clare Farrukh; University of Cambridge, United Kingdom Adriana M Mello; Universidade de Sao Paulo, Brazil
David Probert; University of Cambridge, United Kingdom Paulo T Nascimento; Universidade de Sao Paulo, Brazil
Academics have long been interested in understanding the nature of management tools This paper studies the main reasons given for early termination of different types of new
such as roadmapping or scenario planning and to derive guidance on how they should be product development (NPD) projects. Early termination here means before reaching its ob-
used. A typical approach to this challenge has been proposing rules and classifications jectives. Our case study, a large Brazilian chemical company, is a B2B operation with three
to select and configure management tools. However, none of those proposed so far has types of NPD projects: line extension, new application and innovation. We found that they
been universally recognised. This paper argues that the characterisation of instances of mostly replace decisions to kill projects with project prioritization. Managers prefer to keep
tools implementation (tools-in-action) according to five key dimensions allows an easier and projects in the pipeline, even in stand-by, instead of terminating them. Moreover, they ap-
more robust approach to theoretically understand tools and to help practitioners with the ply different criteria for deprioritizing/killing each type of project. The most used criteria for
configuration of toolkits. In order to highlight the advantages and the potential limitations of line extension and new application projects are the expected financial results, followed by
this characterization approach, a toolkit is examined. customer interest in the resulting product. Costumer commitment is also more relevant for

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 101
SESSIONS
line extensions than new applications. For innovation projects, the former criteria are less advantage dynamically engaged with the ICT industry architecture. A framework is offered
stringent and greater emphasis is put on the strategic fit. to help incumbent telecommunication service providers to better understand and position
themselves in the “battle of architectures” by aligning enterprise and industry architecture
TE-08.3 [R] Lessons from Terminated Projects as Means for Other Projects and by establishing platform “architectural advantage.”
Success
Leandro R Goncalves; Universidade de Sao Paulo, Brazil TE-09.3 [A] The Effects of Service Innovation on Customer Retention: An
Alceu S Camargo Junior; Universidade de Sao Paulo, Brazil Integration of Customer Satisfaction
Paulo T Nascimento; Universidade de Sao Paulo, Brazil Thi Dao Ta; National Cheng Kung University, Taiwan
Chia-Han Yang; National Cheng Kung University, Taiwan
This paper explores the mechanisms of actually and consciously using the outcomes of
terminated projects at new projects that enter the pipeline. The case study was made at Services are becoming driving forces of economies currently, resulting in much attention
an R&D Center of a Brazilian chemical company with B2B operations in many markets and on innovation of new services from firms to satisfy customer needs. Customer satisfaction
countries. The authors analyzed a series of terminated projects linked to later projects to and their behavioral intention play a critical role in firm’s performance and have been in-
map the relations. The study found that the outcomes of killed projects may be formally or vestigated carefully in both business and academic practices. Many previous studies have
informally used. When formally used, the earlier project is used to build the scope of the been conducted to investigate the key role of service innovation on a firm’s performance
new project mainly at phase zero of its development. When informally used, researchers and competitiveness. But, few studies in the service literature have simultaneously exam-
and managers naturally bring the lessons learned to present and use it to bypass steps ined the effects of service innovation on customer satisfaction as antecedents of customer
and accelerate development at any phase of development. The interviews show that the retention, especially in telecommunication. This study focuses on addressing the end user
informal practice is considered to be the most common and natural mechanism for applying issue of service innovation. This study examines service innovation from end consumers’
the lessons learned with earlier unsuccessful projects. perspective. A data of 400 telecom service users sample from Vietnam is collected for
empirical hypotheses testing of relationships among variables. The conceptual model inves-
TE-09 Management of Communication Technologies-1 tigates the relevant relationships among the constructs by using confirmatory factor analy-
Tuesday, 7/29/2014, 16:00 - 17:30 sis (CFA) and structural equation modeling (SEM). Findings show that two components of
Room: Hibari 1 service innovation, namely interactive and supportive, are the key determinants of customer
Chair(s) Taehyun Jung; Hanyang University satisfaction and customer retention. The paper also includes a discussion on the theoretical
and managerial implications of the research results.
TE-09.1 [R] Diffusions of Mobile Cellular Phones in East, Southeast, and
South Asia TE-09.4 [R] The Adoption and Effects of International Telecommunication
Chaiho Kim; Santa Clara University, United States Trends in South Africa: Technology and Market Perspectives

This paper examines the patterns of diffusion of mobile phones of 25 countries in the East, Grant Evert; University of Pretoria, South Africa
Southeast, and South Asia (ESS Asia) for the period between 1995 and 2010. We first Louwrence D Erasmus; CSIR, South Africa
examine the growth patterns in the number of mobile phones in the world and in the ESS The evolution of the telecommunication industry, from both technology and market perspec-
Asia. We then examine mobile and fixed phone uses per 100 inhabitants. Comparisons of tives, is increasing at a rapid rate. At the forefront of this evolution are the telecommunica-
the total number of mobile phone uses between countries are not as useful because of the tion standards organizations and vendors. However, the evolution of the telecommunication
differences in their population sizes. We examine how mobile phones per 100 inhabitants standards is based on international norms formed by the market requirements of developed
fared relative to their fixed phone per 100 households at several different points in time. countries. The evolution of the telecommunication technology standards, as dominated by
We then examine how the rankings of the countries with respect to mobile phone per 100 the developed countries, poses a definite challenge for emerging economies that hasn’t
changed at different points in time and explore their implications. Finally, we carry out the been effectively managed till date. Similarly, it is imperative for the South African telecom-
usual multivariate statistical analysis to identify the economics and cultural variable that munication industry to align definite market requirements with the technology deployed in
may influence the behavior of mobile phone uses. the service provider networks. The objective of this research paper is to address the effects
and required alignment activities between technology evolution (in terms of South African
TE-09.2 [R] Co-Evolving Industry and Enterprise Architecture: Exploring the network operator involvement in standardization) and the actual South African telecommu-
Platform Architectural Advantage of BT in the UK nication market requirements. The main contribution of this research paper is to highlight
Carlos E Sato; University of Sussex, United Kingdom that the South African network operators should be actively involved in contributing to in-
Kazuo Hatakeyama; UNISOCIESC, Brazil ternational telecommunication standards and establishing the required forums to address
Incumbent telecommunication service providers have a long history and strong capabili- the concern of technology evolution for developing countries. This will consequently lead
ties in network services. With increasing competition with firms from various technological to the desired alignment between deployed technologies and market requirements in the
trajectories (internet, cable TV and satellite) boosted by technological and service con- telecommunication industry.
vergence, leading incumbent telecommunication service providers have strategically re-
TE-10 SPECIAL SESSION: Special Session in Japanese language - 2
positioned themselves to include IT-driven services, offering integrated solutions to large
Tuesday, 7/29/2014, 16:00 - 17:30
customers. The ICT industry architecture has evolved in such a way that it favors those
Room: Hibari 2
firms with enterprise architecture which cultivate (i) a platform-based approach for their or-
Speaker(s) Shuuji Kondou; Quad-Vision Research Institute and JAIST
ganizational processes, products and services; and (ii) openness. This paper uses the case
Yasuo Ikawa; Japan Advanced Institute of Science and
study methodology to explore the lessons from the case of BT in the UK that can be used
Technology
to increase the architectural (and competitive) advantage of incumbent telecommunications
service providers, aligning industry and enterprise architecture. We argue that more than “MOT Reform-Practice Community: Cases of In-house MOT Academy Activities.” Ishikawa
on the technology itself, incumbent telecommunication service providers may focus more MOT School has been operated for 10 years by Ishikawa IT Human Resource Development
on their enterprise architecture by deploying technology aimed at conferring architectural Center in collaboration with JAIST (Japan Advanced Institute of Science and Technology),

102 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
with various supports from Ishikawa Prefecture and around 30 regional companies. Ap- learning convenience of users. The purpose of this study, based on the technology ac-
proximately 200 people completed the course. People who participated in the course have ceptance model, is to explore perceived ease of use, and perceived usefulness to students’
established the “MOT reform-practice community,” which pursues a knowledge science e-learning efficiency. 297 valid responses of undergraduate students in Taiwan universities
approach to achieve human, organizational and entrepreneurial creation. From Monday are our survey subjects. This study uses path analysis to test our hypotheses. The results
through Wednesday, at the same session time each day, successful cases of such practices found that Perceived Ease of Use has an influence on Perceived Usefulness, and Perceived
will be reported by the leading 12 companies/organizations, and application of “Quad Vision Ease of Use and Perceived Usefulness also have an influence on Learning Satisfaction. All
Thinking Methodology,” which was developed by being inspired by the SECI model of Pro- of the three hypotheses are supported.
fessor Nonaka, an author of “The Knowledge Creating Company,” will be described in each
presentation. In this session, Matsumoto Machine will present “All members play leading TE-12 Technology Management in the Energy Sector-1
roles to have higher motivation resulting in better company performance”; BETSUKAWA Tuesday, 7/29/2014, 16:00 - 17:30
will present “Cases of Betsukawa human resource development - Is MOT implemented in Room: Houmeiden
Betsukawa?”; Tohshin Group will present “Enthusiasm, fun and accomplishment through Chair(s) Tugrul U Daim; Portland State University
tutoring school activities”; and RB Controls will present “Reform-practice by way of three
layer organizational structure - a golden matrix of 3 by 3.” TE-12.1 [R] A Business Strategy in the Lithium-Ion Battery Industry
Nobuo Yamazaki; Chiba Institute of Technology, Japan
TE-11 Technology Management Education-1 Hiroshi Kubo; Chiba Institute of Technology, Japan
Tuesday, 7/29/2014, 16:00 - 17:30
Recently, modularization has progressed, particularly in the electronics industry, and is re-
Room: Toki
ceiving considerable attention. This development of modularization can be explained using
Chair(s) Walter W Buchanan; Texas A&M University
the business architecture concept. Based on architecture-based strategies that add some
perspectives from organizational capability and the ability development environment to this
TE-11.1 [A] Some Educational Issues in Operations Management and Service
concept, many industrial studies have been developed from automobile and electronics
Systems
industries. This strategic idea includes the perspective of “analytical strategies” in strate-
Murat Kudret Yurtseven; Izmir University, Turkey
gic management. However, it may be recognized that actual business operations include
Orkun Kozanoglu; Izmir University, Turkey
activities that relate to the “process”, and this strategic idea includes less perspective of
Ebru Turanoglu Bekar; Izmir University, Turkey
“process”, to be utilized to develop a business strategy from the analytical result. In this
Walter W Buchanan; Texas A&M University, United States
paper, citing the lithium-ion battery industry as an example, architecture-based strategies
The aim in this paper is to explore how the educational and research issues are handled in were reconsidered from the strategic management perspective and their relationship was
operations management and service systems in industrial engineering programs in major identified. Moreover, a strategic approach that also includes a process perspective was
Turkish universities. Firstly, a review of the recent developments in the area is given. Based proposed from the result and its validity was examined by making a concrete proposal of a
on this review, the performance of industrial engineering departments in major Turkish business strategy for Japanese lithium-ion battery manufacturers.
universities is assessed. The study identifies the strengths and weaknesses of the programs
under study in this particular area. The paper also includes some suggestions for operations TE-12.2 [R] Technology Assessment for Energy Efficiency Programs in
management education. Pacific Northwest
Ibrahim Iskin; Portland State University, United States
TE-11.2 [R] Study on Enhancing Citizens’ Scientific Literacy Based on Tugrul U Daim; Portland State University, United States
Interpersonal Communication in China
This paper introduces a hierarchical decision modeling framework for energy efficiency
Zhang Feng; China Research Institute of Science Popularization, China
program planning in electric utilities. The proposed approach focuses on assessment of
He Wei; China Research Institute of Science Popularization, China
emerging energy efficiency technologies and is proposed to bridge the gap between tech-
Zhang Chao; China Research Institute of Science Popularization, China
nology screening and cost/benefit evaluation practices. The proposed approach is expected
This paper explores the impacts of interpersonal communication on citizens’ scientific lit- to identify emerging technology alternatives, which have the highest potential to pass cost/
eracy in China. The article claims that interpersonal communication has been an important benefit ratio testing procedures, and contribute to effectiveness of decision practices in
channel of citizens’ access to S&T information. This paper analyzes interpersonal commu- energy efficiency program planning. The proposed framework also incorporates a rank or-
nication as an important factor to enhance Chinese civic scientific literacy by the data of the der analysis for testing the robustness of results from different stakeholder perspectives in
civic scientific literacy survey in China in recent years. It demonstrates to attach importance an attempt to enable more informed decision-making practices. The proposed framework
to the function of interpersonal communication and gives some suggestion how to enhance was applied for the case of Northwest U.S., and results of the case application and future
citizens’ scientific literacy currently in China. research initiatives are presented.

TE-11.3 [R] Investigating Students’ Satisfaction toward Network Learning TE-12.3 [R] Study on the Academic Landscape of Hydropower: A Citation-
Platforms Analysis Based Method and Its Application
Wan-Yu Chen; TransWorld University, Taiwan Zhidong Liu; the University of Tokyo, Japan
Hajime Sasaki; The University of Tokyo, Japan
Internet technology developed fast in recent years; it provided a more mature development
Ichiro Sakata; The University of Tokyo, Japan
environment for e-learning. E-learning technologies have been widely used in private busi-
ness or schools, usually through a CAI system which has been established completely, then Hydropower, with characteristics of superior storage capacity and speedy response, can
can make learners freely use after classes on the network platform. Web-based learning meet sudden fluctuations in electricity demand. And its generation capacity could be dou-
is a technology-mediated learning that learners acquire knowledge through the informa- bled by 2050 according to IEA’s recent estimation. Besides, hydropower doesn’t require
tion technology environment. Using a network learning platform makes users enhance innovative technologies and can be operated with minimal cost. However, no big picture of
their learning ability, and continuously develop resource and improvement, strengthen the knowledge related to hydropower can be found in the preceding research. This paper aims

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 103
SESSIONS
to figure out the academic landscape in this field by analyzing the citation network of papers Ping-Lun Huang; STPI, National Applies Research Laboratories, Taiwan
published in academic journals. We collected 7,521 target papers using specific search Liang-Huey Lo; STPI, National Applied Research Laboratories, Taiwan
query from the Web of Science. By utilizing a topological based method, all the papers were Yi-Ju Chen; STPI, National Applied Research Laboratories, Taiwan
categorized into clusters by their own characteristic topics. Results show the existence of Albert C. T. Lee; STPI, National Applies Research Laboratories, Taiwan
six principal research clusters: renewable energy, optimization of system operation, en- MC Teng; NCDR, National Applies Research Laboratories, Taiwan
vironmental issues (greenhouse-gas emission), environmental issues (fish management),
The natural geographical location of Taiwan is prone to disasters, and hence considerable
environmental issues (sediment) and pumped hydro storage systems. As the keywords
resources have been invested for disaster reduction innovation and related applications.
of some major clusters seem to be general, in-depth sub-clusters analysis was also con-
In the past, the planning of disaster risk innovation lies mostly on reactive mode based on
ducted to gain better knowledge of those clusters. Combing the analysis results, (sub)
the existing disaster problems and present S&T capabilities. Since the major natural and
clusters related to pumped-storage and small hydropower are considered to be developing,
socio-economic environment change very fast and will have high impact for our society in
as indicated by the average publication year of papers and recent increasing trend.
the future, it is very important to alert the decision thinking process with a proactive think-
ing. Therefore, a proposed process for improving the present planning of disaster reduction
TE-13 Decision Making-3
is suggested through the collaborative causal thinking and scenario planning. Through this
Tuesday, 7/29/2014, 16:00 - 17:30
type of system thinking, key emerging needs can be identified with a holistic view, and help
Room: C’est la Vie
to identify the corresponding key portfolios with proactive solutions.
Chair(s) Nasir Sheikh; State University of New York, Korea
TE-13.4 [R] An Evaluation Model of Hydrogen Storage Technology by a Fuzzy
TE-13.1 [R] Assessment of Solar Photovoltaic Technologies Using Multiple
Delphi Method
Perspectives and Hierarchical Decision Modeling: Manufacturers Worldview
Chiung-Wen Hsu; Feng Chia University, Taiwan
Nasir Sheikh; State University of New York, Korea, Korea, South
Pao-Long Chang; Feng Chia University, Taiwan
Young-Jun Park; Open Innovation Laboratory, Korea, South
Dundar F Kocaoglu; Portland State University, United States Hydrogen energy is an emerging technology with benefits of energy savings and reduced
carbon emissions. Development of hydrogen-related technologies is a top priority for ad-
The assessment of photovoltaic technologies using multiple perspectives such as social,
vancing the hydrogen industry. However, hydrogen storage technologies vary based on
technological, economic, environmental, and political (STEEP) have become increasingly
energy savings and safety, making it difficult for decision makers to select appropriate
important in the last several years. Each perspective is composed of multiple criteria with
technologies. Hence, research efforts have focused on selecting suitable hydrogen storage
the social and political perspectives gaining more significance. A hierarchical decision
technologies. The purpose of this research is to develop an evaluation model to enable
model using expert judgment quantification was developed to provide the relative ranking of
decision makers to select the most appropriate technology for development in Taiwan on
the criteria. Such modeling is effective in assessing technologies considering multiple com-
the basis of 14 evaluation criteria. The weights of criteria and the ratings of technologies
peting perspectives and criteria. The model was operationalized via desirability functions
are collected by a seven-point linguistic scale using a Delphi questionnaire survey. The
for each criterion. The combined results provide scores for each technology and indicate
linguistic scores are then converted into fuzzy numbers, and the consensus of decision
in which criteria the technology needs improvement. In earlier research the electric utility
makers’ opinions on weights and ratings are derived mathematically using fuzzy Delphi
worldview was considered to assess multiple photovoltaic technologies. In this paper the
methodology. We used the model to perform an evaluation of four different types of hy-
solar photovoltaic manufacturer worldview case study is presented.
drogen storage technologies. The results of the assessment model revealed that chemical
TE-13.2 [R] Aging Consumers and Technological Rejection hydride technology is the most feasible for investment in Taiwan, and, as such, it should be
given top priority for further development to realize industrialization.
Jul Thanasrivanitchai; Mahidol University, Thailand
Randall M Shannon; Mahidol University, Thailand
This paper aims to explore the reason why older consumers show less acceptance of tech- WA-00 PLENARY - 3
nological innovative products or services by using the Control Theory framework because
assuming all non-adopters as homogeneous may be inaccurate. Since many older consum- DATE: WEDNESDAY, 7/30/2014
ers have rejected technological innovative products, we should learn more by focusing on TIME: 08:30 - 10:00
understanding the reasons for innovation refusal rather than just on the reasons for adop-
ROOM: OOTORI
tion. The Control Theory framework is well suited to explore the concept of technological
CHAIR(S): YASUO IKAWA; JAPAN ADVANCED
innovation acceptance for older consumer behavior because this theory focuses on the
individual’s goal and development regulation across the life-span. It is expected that goal
INSTITUTE OF SCIENCE AND
influences directions, vigor, energy, persistence of action and finally termination. This study TECHNOLOGY, JAPAN
will also merge Aging Theory effects (moderators) with Control Theory because many aging
theories are likely to be maximized under circumstances where primary control is lost. At
WA-00.1 [K] Restructuring Japan’s Governmental R&D Policy toward More
the conceptual level, this paper seeks a better understanding regarding the differences
Innovation-oriented Economy
between primary control (goal engagement strategy) and secondary control (goal disen-
gagement strategy). Knowledge is needed as to whether different types of control strategy Yuko Yasunaga; Ministry of Economy Trade and Industry, Japan
might affect aging consumer’s behavior regarding technological innovative acceptance. The Ministry of Economy, Trade and Industry (METI) is now restructuring its R&D policy un-
der the current situation surrounding Japan’s economy and industry. Japan has been facing
TE-13.3 [A] Scenario Planning for Supporting of Disaster Risk Reduction serious deteriorations in the environment for enabling innovation, namely, a decrease in the
Innovation Policy input of financial/human capital to R&D, the downward trend of the qualitative factor of aca-
Hai-Chen Lin; STPI, National Applied Research Laboratories, Taiwan demic research papers, continuing stagnations in the industrial competitiveness of many
Yueh Wu; STPI, National Applies Research Laboratories, Taiwan industrial sectors behind newly emerging economies, and frustration that we have almost

104 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
never seen “innovative” made-in-Japan products/services for more than a decade. METI now, many different fields have been the major studying areas of the IE discipline, such
just began restructuring its R&D policy in the following directions: i) to remodel its national as production planning, quality control, and optimization. Obviously, it has been impossible
laboratories - AIST (Research Institute of Advanced Industrial Science and Technology) - for to manage and monitor these fields without taking the technology into account. In this
more “bridging-oriented” organizations between basic research and commercial business, respect, as an outstanding research area and business field, technology management (TM)
by applying a more German style such as Fraunhoffer Research Institute, and ii) to remodel knowledge and skills have been requested in the favor of industrial engineers. Thereby,
its funding and formulating procedures of NEDO (New Energy and Industrial Technologies this study outlines possible roles and expectations of industrial engineers in the TM field.
Development Organizations) for further innovation-oriented manners, by involving more With this purpose, content similarities of related educational curriculums, common tools
small/medium/start-up businesses and applying a more DARPA-like project management and techniques used by the both disciplines are analyzed. In addition to that, some sample
style. METI also calls for schematic changes with MEXT (Ministry of Education and Science cases from job announcements for IE qualifications are presented to indicate the relations
and Technology) to enable “cross-appointing” for researchers between national universities between IE and TM. Finally, this study focuses on academic similarities of both fields by
and national laboratories in a more comprehensive manner. examining the academic publications with IE affiliations in the field of TM.

WA-00.2 [K] Educating Technology Leaders for Design-Driven Innovation WB-01.3 [R] Technology Management Education for Improving Systems
Thomas L Magnanti; Singapore University of Technology and Design, Singapore Thinking
Sigal Koral Kordova; Holon Institute of Technology, Israel
Technology and design-driven innovation have always been vital to society’s prosperity and
Moti Frank; Holon Institute of Technology, Israel
well-being and will continue to be so in essentially all areas of importance to society, includ-
ing the topic of service and infrastructure integration that is the theme of this conference. Systems thinking is a concept of thinking about an issue as a whole, emphasizing the inter-
Education in this general arena has evolved over hundreds of years, with the emergence relationships among its components rather than the components themselves. The main
within engineering and management of particular disciplinary and departmental structures goal of this study is to examine whether the ability for systems thinking can be developed
and teaching paradigms. Are these the best approaches in today’s world? How should a through experience, education, courses, and training. We present graduate and under-
contemporary technical-based university be structured? What degrees should it offer and graduate courses in management of engineering and technology, aimed at developing a
how should it be delivering education? Using MIT and the development of the Singapore capacity for engineering systems thinking (CEST) in students. The undergraduate course is
University of Technology and Design as reference points, Dr. Magnanti will touch upon based on executing projects in teams. The graduate course is based on systems engineer-
these issues in the context of the changing landscape of higher education. ing principles. At the start and at the end of the courses, CEST is evaluated by addressing
and measuring four components: cognitive characteristics, abilities, personal traits, and
WB-01 Technology Management Education-2 knowledge. The data collected in the current study was used to analyze the four above-
Wednesday, 7/30/2014, 10:30 - 12:00 mentioned components of CEST. The study findings allow us to conclude that systems
Room: Ootori 1 thinking can develop by participation in courses and other appropriate educational pro-
Chair(s) William T Flannery; University of Texas at San Antonio grams. Better understanding of the ways in which system thinking is developed can provide
a better foundation for systems thinking educational programs.
WB-01.1 [R] Understanding Student Preferences in Online Education
David Raffo; Portland State University, United States WB-02 New Product Development-4
David Gerbing; Portland State University, United States Wednesday, 7/30/2014, 10:30 - 12:00
Merwan Mehta; East Carolina University, United States Room: Ootori 2
Chair(s) Gloria Barczak; Northeastern University
Higher education is at a crossroads. Universities face a combination of increased costs,
increased competition, changing enrollments, and the introduction of new disruptive tech-
WB-02.1 [R] Managing Knowledge in a Three-Stage New Product
nologies with the potential to threaten their core product offerings. In response to these
Development Project
challenges, universities across the country are moving rapidly toward offering more online
Wenli Xiao; University of San Diego, United States
courses and programs. But in doing so, they are faced with questions with no clear an-
Cheryl Gaimon; Georgia Institute of Technology, United States
swers: How should university courses (online and face-to-face courses) be designed? What
Janice Carrillo; University of Florida, United States
do prospective and current students value about university level courses today and in the
future? Are there factors that if included in the design of courses will increase student We consider managerial decision-making regarding the evolution of knowledge in a three-
selection and retention in these courses? This paper presents results from a survey of over stage new product development project. The manager invests in knowledge development
390 respondents that address student characteristics and student preferences for differ- activities (such as prototyping, pilot line testing, ramp-up experiments) at each stage
ent educational delivery options. The purpose of this study was to gain deeper insight by throughout the project. The links between development activities at different stages are
identifying factors that students value in university level courses so as to inform course and captured by recognizing that, as a result of knowledge transfer, the ability of the recipi-
curriculum design choices. In the competitive environments faced by universities today, this ent team to generate new knowledge is enhanced. Over time as the levels of knowledge
research can be highly valuable to universities interested in improving their courses leading increase, product features and process characteristics improve. The performance of the
to increased enrollments. new product in the marketplace, which drives net revenue, reflects the levels of knowl-
edge attained at each stage of the project at the product launch time. The objective is to
WB-01.2 [R] On the Bridges Between Two Disciplines: Technology maximize the net revenue earned when the product is released to the marketplace less
Management-Industrial Engineering development costs. We show that the rate of each development activity follows an entirely
Turkay Dereli; Gaziantep University, Turkey different dynamic strategy during the project. In the first stage, development activities follow
Gulhan Toga; Erciyes University, Turkey a front-loading strategy; in the second stage, development activities follow a moderate de-
Alptekin Durmusoglu; Gaziantep University, Turkey lay strategy, and in the third stage development activities follow an extreme delay strategy.
With the beginning of industrial engineering (IE), roles of the industrial engineers have been
WB-02.2 [A] ‘Customer Value Method’ Which Change Technology into
continuously expanding depending upon the requirements of the modern world. Up until

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 105
SESSIONS
Customer Value & New Business TTOs are discussed.
Yoshihiro Hosoya; Japan Management Association Consultants Inc., Japan
WB-03.2 [R] Exploring Technology Evolution Using Patent Classification: A
Over 30 years, our R&D division produces new business through technology & skills. This Case of Cochlear Implant Technology Patents
presentation explores a recent method which creates new business and execution exam-
Srigowtham Arunagiri; Indian Institute of Science, India
ples in Japan’s company. We call this “Customer Value Method” which changes technology
Mary Mathew; Indian Institute of Science, India
into customer value and new business. The feature of “Customer Value Method” consists
of the visible planning process in which engineers and marketers connect the technology Understanding technology evolution through periodic landscaping is an important stage of
strong points into customer value in the concurrent meeting. In this paper the authors pres- strategic planning in R&D management. In fields like that of healthcare, where the initial
ent the procedure to develop customer value and implement on B2B examples, especially R&D investment is huge and good medical products serve patients better, these activities
material resource company. become crucial. Approximately five percent of the world population has hearing disabilities.
Current hearing aid products meet less than ten percent of the global needs. Patent data
WB-02.3 [R] Object-Mediated Innovation: Case Study of Adventures in the and classifications on cochlear implants from 1977-2010 show the landscapes and evolu-
National Palace Museum in Taiwan tion in the area of such implants. We attempt to highlight the emergence and disappearance
Hui-Fen Chen; National Taipei University of Education, Taiwan of patent classes over a period of time showing variations in cochlear implant technologies.
Shao-Huan Chen; National Cheng-Chi University, Taiwan A network analysis technique is used to explore and capture technology evolution in patent
Chia Ying Wang; National Taipei University of Education, Taiwan classes showing what emerged or disappeared over time. Dominant classes are identified.
The sporadic influence of university research in cochlear implants is also discussed.
In the new economic era, cross-boundary innovation is a critical topic, particularly in the
cultural and creative industries. In this study, we introduce knowledge management litera- WB-03.3 [R] Primary Research Related to the Design of China’s Patent
ture to indicate that there are at least three frontiers of knowledge that cross domains: (a) Pledge System
knowledge that must be transferred to resolve syntactic differences, which requires estab-
Fang H Zhang; TongJi University, China
lishing a common ground; (b) knowledge that must be translated to resolve semantic differ-
Qiang Chen; TongJi University , China
ences; and (c) knowledge that must be transformed to satisfy the interests of two parties.
To facilitate the cross-boundary sharing of knowledge, a boundary object was proposed for China is improving its patent protection methods and understanding of those methods. The
establishing a communication interface. This study examined the collaboration between value of patents in China is not widely recognized by the country as a whole. Nevertheless,
the National Palace Museum (NPM) and Digimax that was undertaken to develop a film patent pledges act as a primary market behavior; for example, the United States has no
“Adventures in the NPM.” The research objective was to analyze the process of co-creating such pledges for major high-tech companies (such as pharmaceutical companies) and in
this film and the mutual exchange and sharing of knowledge. We examined the data by con- the investing banking industry. The Chinese government has issued a series of patent pro-
ducting triangulation through multiple sources. The results showed that the cross-boundary tection systems and related patent application pledge subsidy systems that are designed
sharing of knowledge can be divided into three types, namely, translation, the process to promote an increase in the number of patent pledges made by companies and to help
by which animated characters are converted into heritage; transformation from heritage patented products transform new technology. The article analyses the number of patent
significance into animated stories; and transcendence, the cultural implications derived pledges issued in more than 20 Chinese cities including Beijing, Shanghai, Wuhan and
from the symbolic meaning. We also identified the boundary objects of each process. In Chongqing. It analyzes the distribution of the pledges made to investors such as national
conclusion, this study contributes to the literature of cross-domain knowledge management banks, policy banks, local banks, investment guarantees corporations liability companies.
and the practices of creative industries. The study analyzes the reasons for the existence of such pledges that are made mainly in
private high-tech enterprises. We concluded that the role of the government in the transfor-
WB-03 Intellectual Property-7 mation of the national patent pledge system and the ongoing reform of the design of China’s
Wednesday, 7/30/2014, 10:30 - 12:00 financial system are the key factors driving the changes being made to the patent system.
Room: Ootori 3
Chair(s) Bernhard R Katzy; CeTIM/University of BW Munich/University of WB-04 Technology Management in the Service Sector-3
Leiden Wednesday, 7/30/2014, 10:30 - 12:00
Room: Zuiun 1
WB-03.1 [R] Standardizing Patent Data Cleaning in a University Technology Chair(s) David Kruger; UNISA
Transfer Office
M Srihari; Indian Institute of Science, India WB-04.1 [A] Integration through Services in the Tool and Die Making
Mary Mathew; Indian Institute of Science, India Industry in High Wage Countries
Guenther Schuh; RWTH Aachen University, Germany
There are multiple goals of a technology transfer office (TTO) based in a university system.
Martin Pitsch; RWTH Aachen University, Germany
Whilst commercialization is a critical goal, maintenance and cleaning of the TTO’s database
Nicolas J Komorek; RWTH Aachen University, Germany
needs detailing. Literature in the area is scarce, and only some researchers make refer-
ence to TTO data cleaning. During an attempt to understand the commercial strategy of a The tool and die making industry is located on the critical path in the production industry
university TTO in Bangalore, the challenge of data cleaning was encountered. This paper between its customers in product development and in mass production. An increasingly
describes a case study of data cleaning at an Indian university-based TTO. Three hundred competitive global production environment has eliminated the traditional advantage in tool
eighty two patent records were analyzed in the study. The case study first describes the quality of high wage countries. This requires the tool and die making industry in high wage
background of the university system. Second, the method to clean the data and the experi- countries to achieve differentiation through quick and reliable processes to enable on-time
ences encountered are highlighted. Insights drawn indicate that patent data cleaning in a mass production for their customers. The quickness and the reliability can be increased sig-
TTO is a specialized area which needs attention. Overlooking this activity can have legal nificantly by offering specific services to integrate the customer at the interface with product
implications and may result in an inability to commercialize the patent. Two levels of patent development and mass production. Latest study results of the Laboratory for Machine Tools
data cleaning are discussed in this case study. Best practices of data cleaning in academic and Production Engineering (WZL) at RWTH Aachen University on value creation networks

106 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
show that the tool and die making industry in high wage countries has identified the poten- WB-06 Collaborations for Technology Management-3
tial of integration through services, but is not able to realize this potential with the customer Wednesday, 7/30/2014, 10:30 - 12:00
yet. To bridge the gap between the status quo in the industry and the demand for integration Room: Chidori
through services, solutions have to be developed. This paper addresses this demand and Chair(s) Tero H. Peltola, CITER/Tampere University of Technology
illustrates three generic tool and die making companies that master the integration through
services and achieve differentiation against global competition. WB-06.1 [R] Creating a Plan for Building Information Modeling
Neslihan Alp, University of Tennessee at Chattanooga, United States
WB-04.2 [R] Characterizing Product-Service Systems in the Healthcare Chase Manning, University of Tennessee at Chattanooga, United States
Industry
Building Information Modeling (BIM) is a relatively new technology emerging in the con-
Man Hang Yip; University of Cambridge, United Kingdom
struction industry as it offers many advantages offers over typical construction drawings.
Robert Phaal; University of Cambridge, United Kingdom
However, new technology brings new problems and often uncertainty to an affected in-
David Probert; University of Cambridge, United Kingdom
dustry. Currently, the construction industry is experiencing much uncertainty as to how
Since the 1970s, marketing and innovation management communities have been in- the BIM process works. There are very few industry standards, guidelines, or case laws
vestigating how to incorporate customer-desired functions into new product and service assisting to govern the BIM process. Many industry professionals have stayed away from
designs. These wide-ranging enquiries have shed light on the impact of lead-user en- BIM to this point, because they are afraid of ending up in a costly dispute. This project
gagement in new product development, demonstrated ways to examine service production looks at the importance of utilizing a BIM Execution Plan (BEP) in the contracts between the
and delivery, such as the use of “line of visibility” in service blueprints and the modeling owner - architect and the owner - contractor. The paper will assist in managing the BIM
of “service encounters,” and have created new terms such as “value co-creation.” De- process and define expected deliverables the BIM must model. Companies have already
spite these efforts, recent reviews have identified the lack of a holistic approach to new begun to incorporate a BEP into contracts. Nevertheless, each of these BEPs typically var-
product-service system (PSS) development. This deficiency needs to be rectified, especially ies, because there are conflicting views on how the BIM process is to be conducted. The
for complex PSS developments in regulated industries such as healthcare, as often there American Institute of Architects (AIA) published Document E202 in order to address this
are multiple stakeholders posing conflicting priorities to the development team. This paper problem. It is recommended to use this document as a basis to develop a BEP that meets
describes a PSS characterization approach that supports the early stage new PSS develop- the project’s needs.
ment process. The approach is generated from 11 healthcare case studies, involving 25
new products, services and PSSs. Following the methodology of action research, further WB-06.2 [A] Innovation Cluster for Creating Creative Industries
cases are selected for the application of the approach to a new product, service or PSS Deok S Yim; Science and Technology Policy Research Institute, Korea, South
concept in facilitated workshops. Initial implications of employing this approach in three Jong M Lee; Korea Industrial Technology Association, Korea, South
cases are discussed in this paper. Hwang H Cho; Science and Technology Policy Research Institute, Korea, South

WB-04.3 [R] Service Oriented Cross-Industry Innovation as One Category of Korea, with the aging population and matured manufacturing, is confronted with low eco-
Open Innovation nomic growth and needs some breakthrough for the further development. The Korean gov-
ernment tries to move forward by promoting the creative industries using the science and
Yu Song; Tohoku University, Japan
technology potential while maintaining the competiveness in manufacturing sectors. The
Tomoatsu Shibata; Tohoku University, Japan
evaluation of creative industry policy of Korea shows the following. First, the policy direction
In open innovation, every company is seeking external resources for internal innovation is quite relevant and appropriate for the current Korean economy. The strong Korean IT in-
activities. Meanwhile, other companies are also in desperate need of the internal resources dustry will bring some synergy when coupled with Korean entertainment culture (K-pop).
owned by this company. Such resources can be either engineering technologies or man- Second, there has to be some preconditions to implement the creative industry policy
agerial experiences. Hence, open innovation can be performed not only for engineering such as creating technological eco-system with the open network among the university,
purposes but also for management purposes, such as business model, product or even industry, and research institute. Finally, it is suggested that strengthening of innovation
service. In this article, we will only focus on one typical kind of open innovation named cluster (Science and Technology Park) is one of the effective tools to realize the creative
cross-industry innovation for discussion. Particular attention will be paid to the cases in industry in Korea.
which services are integrated together with a product. By introducing the product service
system, the advantages of open innovation can be most obviously incarnated. This is only WB-06.3 [R] Traditional Collection Development: Lessons from Fast Fashion
a theoretical research, which is composed based on the foundations of previous research. Katia Lamarca; USP / EACH, Brazil
This paper will firstly compliment the theory structure of open innovation. And then special Adriana Marotti de Mello; USP/ FEA, Brazil
attention will be paid to customer integrated cross industry (CICI) open innovation because Francisco Alvarez; USP / EACH, Brazil
of its high level of openness. By taking the telematics service as an example, this paper will Paulo T Nascimento; USP / FEA, Brazil
continue to discuss the industrial business model of CICI open innovation.
The paper herein seeks to study which lessons can be learned from lean thinking, ap-
WB-05 TUTORIAL: Introduction to Open Source Technology Forecasting Tools proached in fast fashion, and taken to companies with traditional launches, so that they
Wednesday, 7/30/2014, 10:30 - 12:00 become more dynamic in the response to the consumer. For such, a bibliographic research
Room: Zuiun 2 has been carried out about the development of collections in the traditional model and fast
Speaker(s) Timothy R Anderson; Portland State University fashion analyzing the advantages and disadvantages of each one and the main objectives
Scott W Cunningham; Delft University of Technology proposed in the literature of lean thinking. From such premises, a discussion was held
Dong-Joon Lim; Portland State University about the adaptations to be carried out in the traditional model of the fashion industry aim-
ing at reducing the lead time and minimizing the risk of collections to meet the demands of
Open source tools have made it easier to do sophisticated technology forecasting analyses. the consumers, without, however, losing the innovation differential of the collection.
This tutorial session will provide an introduction to a variety of freely available tools for tech-
nology forecasting along with datasets that can be used for experimenting and teaching. WB-07 R&D Management-1

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 107
SESSIONS
Wednesday, 7/30/2014, 10:30 - 12:00 that possess R&D centers in the United States are divided into three categories according to
Room: Shirasagi 1 the satisfaction levels in light of the purpose of the establishment. Then, R&D management
Chair(s) Dilek Cetindamar; Sabanci University practices are analyzed by these categories. The differences of the success factors of Japa-
nese companies in managing R&D centers between the two countries are then examined.
WB-07.1 [R] Exploring Research Institutes: Structures, Functioning and The marked differences of the success factors in China and those in the United States are
Typology found. For example, in China one of the major positioning reasons is “for Japanese market”
Simon P Philbin; Imperial College London, United Kingdom for satisfied companies; in the United States, one of the major positioning reasons is “for
David Jones; BG Group, United Kingdom global market” for satisfied companies. On one hand, in China, localization is low for un-
Nigel P Brandon; Imperial College London, United Kingdom satisfied companies; on the other hand, in the United States, localization is low for satisfied
Adam D Hawkes; Imperial College London, United Kingdom companies. This paper finds out some successful management practices to make R&D
centers of Japanese companies in China and in the United States satisfactory in light of the
Research institutes play an important role as part of the innovation landscape, which in-
purpose of their establishment. The analysis is based on an original questionnaire survey
cludes industrial, academic and governmental organizations. However, there is often much
reinforced by the interviews with Japanese R&D center managers in China and managers in
confusion over what constitutes an institute, and there can even be a number of different
charge of overseas R&D in Japan and others. Since Japanese companies established R&D
terms associated with such organizational forms, including centers, networks, programs
centers in China only recently, this kind of research work is still scarce. The results provide
and laboratories. Indeed, institutes can enable multidisciplinary research and the translation
valuable information input to multinational company managers responsible for R&D in China
of knowledge generated to deliver societal benefits and address industrial requirements.
as well as to those responsible for R&D in the United States.
However, despite the benefits offered by establishing research institutes, there has been
a distinct lack of studies in this area. Therefore, this paper provides the findings from an WB-07.4 [R] Detecting Technological Originality through Cross-Domain
initial research study into the structure, functioning and typology of institutes. Following a Knowledge in Company
literature review on institutes, a benchmarking study involving examination of 25 research
Chun-Chieh Wang; National Taiwan University, Taiwan
institutes associated with the energy sector has been carried out. This study identified key
Mu-Hsuan Huang; National Taiwan University, Taiwan
features of the institutes in regard to the research area, technology readiness level, funding,
Huei-Ru Dong; National Taiwan University, Taiwan
partners, organizational structure, leadership and governance arrangements. Subsequent
analysis of these findings has resulted in three main types of institutes being identified. Interdisciplinary knowledge flow results in the appearance of a research front and initiates
The pros and cons for each institute type are provided along with recommendations on the a serious study on front evolution. Such a situation is also evident as novel technologies
development and management of research institutes. emerge. Many scholars consider the breakthrough technologies as a result of cross-domain
knowledge obtained. The technological knowledge diffusion is commonly measured by pat-
WB-07.2 [A] Visualization of Research and Development Process State for entometrics, and cross-domain knowledge obtained is analyzed by the spectrum of patent
Research and Development Management: Empirical Study of High-Purity classifications cited. However, the reference cited by patent not only shows a patent-type
NH3 Gas Business Case document, but also a non-patent reference (NPR) that also presents the knowledge ob-
Hideki Hayashida; Osaka University, Japan tained from prior art. The purpose of this study is to advance our understanding of the
Hiroki Funashima; Osaka University, Japan advantage of employing cross-domain knowledge. U.S. patents acquired by IBM, Philips,
Hiroshi Katayama-Yoshida; Osaka University, Japan and Samsung from 2004 to 2013 are used to identify the relationship between inventive
output and cross-domain knowledge obtained. The technological originality of each com-
This study is part of our attempt to understand the management of technology (MOT)
pany is measured by the spectrums of NBER technology field distribution in patent-type
through the lens of a quantitative model. We present here a six-dimensional quantitative
reference and ESI journal fields distribution in journal paper cited. Finally, we found Philips
analytical model (based on the Ising model, a physical phase transition model) that can be
performs different patent originality to IBM and Samsung in computer hardware & software,
applied to the state of technology management activities with respect to the wider business
semiconductor devices, and miscellaneous elec. fields.
context. We selected, as a case study, the new product development of a high-purity am-
monia gas business for the blue light-emitting diode industry. The modified Ising model is WB-08 Manufacturing Management-2
discussed in this paper to evaluate this case study. The results of the quantitative model Wednesday, 7/30/2014, 10:30 - 12:00
analysis are useful for visualizing the state of the MOT. The model could quantitatively Room: Shirasagi 2
analyze the high-purity ammonia gas of new business development together with product Chair(s) Jing Hu; China Jiliang University
development and distinguish between the cases of two different companies. The results
of the methodology indicate the R&D project status and how to improve the interaction WB-08.1 [R] Systems Engineering Management Process Maturity of South
network of the six elements of the MOT. African Manufacturing Organisations
Ian Lemberger; University of Pretoria, South Africa
WB-07.3 [R] Success Factors of Managing Japanese R&D Centers in China
Louwrence D Erasmus; CSIR, South Africa
and the United States
Masayuki Kondo; Yokohama National University, Japan The National Planning Commission’s National Development Plan: Vision for 2030 (NDP)
aims to promote economic equality by focusing on innovation within key sectors of the
The purpose of this paper is to find out the success factors of Japanese companies in man-
economy. It has been noted that systems engineering has the ability to integrate people,
aging R&D centers in China and in the United States and the differences between the two
processes and technologies to deliver innovative complex systems. The investigation set
countries. In parallel with interviews with managers of R&D centers of Japanese companies
out to improve the understanding of systems engineering (SE) with focus on organizations
in China and managers in charge of overseas R&D in Japan, the research is mainly based
in manufacturing of coke, petroleum, chemical products, rubber or plastic products as they
on a questionnaire survey conducted in October 2009. Companies surveyed are Japanese
represent the largest income and employment provider in the manufacturing sector in South
companies that are listed on “Overseas Operating Companies 2008” issued by Toyo Keizai
Africa. Ten process areas were identified to measure systems engineering management
and that possess overseas production subsidiaries or R&D subsidiaries, their shares of
(SEM) activities using a capability maturity model (CMM). Data gathering was conducted
which exceed 50 percent. The companies that possess R&D centers in China and those

108 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
using a combination of face-to-face and telephonic interviews of six randomly selected analysis framework as a specific IMIS implementation tool, and two relevant case studies
organizations in the identified population using a six-level Likert Scale. Overall SEM process are included for illustration purposes.
maturity measured 2.91, indicating a general lack of formal SE procedures.
WB-09 Science and Technology Policy-2
WB-08.2 [R] Dynamic Network Innovation in Emerging Markets: From Wednesday, 7/30/2014, 10:30 - 12:00
Supply Chain to Demand Chain Room: Hibari 1
Youngwon Park; University of Tokyo, Japan Chair(s) Mike Freiling, Sigma Investment Management Co., USA
Paul Hong; University of Toledo, United States
Ryosuke Sugie; Tech. Development of Information-processing, Japan WB-09.1 [R] Strategies of the Long-term Industry Development in Central
Stephen K Callaway; University of Toledo, United States Taiwan Science Park
Wayne Wang; Central Taiwan Science park Administration, Taiwan
In this article, we aim to examine dynamic network innovation in emerging markets. We
I-Mei Huang; National Yunlin University of Science & Technology, Taiwan
present a research model of a demand and supply chain integration system (DSCIS), which
Kwoting Fang; National Yun-Lin Tech., Taiwan
responds to customer’s needs through the integrated information flows. DSCIS synchroniz-
es the key processes in terms of frontend development, product planning, product design, This paper aims to explore the long-term industry development strategies of Central Taiwan
procurement, manufacturing, sales and marketing, and maintenance activities based on Science Park (CTSP). To upgrade the technology industry in Taiwan, CTSP provides a strong
customer needs as process routines. We further explore the following research questions: foundation for a high tech company to enter and formulate the clusters, formulating the
1) what SCM practices do firms consider for an emerging market? 2) In the context of an nature advantages and bringing the regional competitiveness. Cluster effect strengthens
emerging market, how are these SCM practices implemented? This paper discusses in- the overall development of Science Park, especially connects the related industry and sup-
novative practices of electronic firms and auto manufacturers that operate in China. What port the combination of internet. As for Central Taiwan Science Park, it has optoelectronics,
is noted in this study is that those firms that implement the deeper level of localization- precision machinery and integrated circuits. By evaluating the movement of industry trends,
initiated innovation bring amazing business successes. It is imperative for any global firms the research benefits the study to the cooperation and competiveness relations of Hsinchu
to 1) understand the rapidly changing market reality and 2) develop partnerships with the Science Park, Southern Taiwan Science Park and Central Taiwan Science Park.
local governments for achieving effective market penetration. The scope of outsourcing is
extended to the local firms that are strategically aligned to assume specific aspects of global WB-09.2 [R] Research on the Evaluation of Nation Nanotechnology
supply chain management challenges. In brief, integration of both the supply and demand Innovation International Level Based on Patent Analysis
chain is crucial for emerging market markets. Yijie Cheng; Beijing Institute of Technology, China
Yun Liu; Beijing Institute of Technology, China
WB-08.3 [R] Valuation on Flexibility in Daily Balancing Between Supply and Wei Fan; Beijing Institute of Technology, China
Demand in Fresh Beverage Business: Based on Real Options Approach
As competition in technology innovation among nations becomes more intense, there is
Katsunori Kume; Toyohashi University of Technology, Japan a growing need for an improved assessment and analysis method. Patents are the mani-
Takao Fujiwara; Toyohashi University of Technology, Japan festation of the country’s technology innovation endeavor; therefore, this paper evaluates
This paper examines the possibility of flexible adjustments to more efficient lot size in sup- the technology innovation international level of the top10 countries ranked by the number
ply chain management (SCM) for fresh beverage production using the real option approach of nanotechnology patents. Since the static methodology makes the interpretation of re-
(ROA). For deterioration, it is necessary for a supplier to produce just the same amount to sults unclear and makes time series analysis difficult, an improved multi-indicator dynamic
demand of a buyer. However, a daily demand is not necessarily the suitable amount for comprehensive evaluation method is put forward to establish the evaluation index system.
a supplier. In a real case study of beverages, a supplier divides the demand into batch According to the finding from the analysis, the evaluated countries are divided into four
capacity (a basic unit shows a carton piece per a batch), each batch is produced up to the types: the power, the emerging, the tradition and the weaker. The power should be aware
maximum piece except for the last batch. The pieces in the last batch may not meet the that other countries are gradually narrowing the gap with it. The emerging’s performance in
maximum. This may yield salvage and/or inefficient production to the supplier as producer. patent quality needs further improvement. The tradition is always in the middle level and its
The authors considered the condition of the pieces in the last batch as uncertainty. ROA development is stable. The weaker can draw on the typical internationalization patterns as
allows the buyer and the supplier to permit supplier’s option exercise to respond to the the future development path selection. By providing objective insight into the international
demand uncertainty. In fact, the supplier was given the right to exercise options that can in- level evaluation of national nanotechnology innovation through the perspective of patent
crease or decrease production pieces in the last tank. The authors simulated the flexibility of analysis, this paper hopes to propose some recommendations for future directions.
options using sensitivity analysis in one period. As a result, options can increase the pieces,
reduce the salvage cost and improve cost per one piece. In a future study, the authors want WB-09.3 [R] Two Poles in Global Nano Research: Structure and Evolution of
to examine the impact of the exercise of options in a multi-period. the Global Nano Collaborative Innovation Network
Wei Fan; Beijing Institute of Technology, China
WB-08.4 [R] Integrated Manufacturing Information System (IMIS) for Yun Liu; Beijing Institute of Technology, China
Sustainable Innovations: Case Study of Japanese Firms Luciano Kay; University of California Santa Barbara, United States
Youngwon Park; The University of Tokyo, Japan Yijie Cheng; Beijing Institute of Technology, China
Paul Hong; University of Toledo, United States Nano science and technology (S&T) is one of the core areas of S&T competition among
This article aims to present integrated manufacturing information system (IMIS) that fulfills developed countries in the 21st century and plays a supporting and leading role in social,
multiple objectives simultaneously in the form of timely responses to customers’ specific economic and technological development. As an emerging international interdisciplinary
requests, design capabilities for products with high customer value, and excellent transla- subject, cooperation is of great significance to the development of Nano S&T. Current stud-
tion competence of embedded tacit knowledge into explicit applicable system knowledge. ies of international Nano S&T cooperation focus mainly on cooperation between countries
For this goal, this new IMIS should be able to evaluate the entire business strategy based on [1-3] without much contribution to the understanding of these global networks at a global
the internal product development information data base. We further provide an architecture level. Based on the Web of Science (WOS) database, this paper presents a bibliometric,
statistical and social network analysis to: (1) characterize the overall status of Nano Col-

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 109
SESSIONS
laborative Innovation Network (NCIN); (2) identify core and periphery countries; (3) analyze provides a new method to define “regulatory space.” The regulatory frontier could divide
the evolution and characteristics of each node of NCIN; (4) evaluate the scientific publication regulatory space into “on the rule space” and “off the rule space,” and explains why regula-
output quality of each country from NCIN and analyze research hotspot changes of NCIN; tion inevitably delays against innovation. When technological development progresses at
and (5) visualize the NCIN network. A more detailed look at China in this NCIN provides the point of maturity that needs the rule or regulation for clinical development for medical
support for improving the research quality and international influence of China’s Nano S&T. applications without the rule and the technical standard to utilize it, the technology is in
the “off the rule space” and falls into the “regulatory gap.” To explain this phenomenon
WB-09.4 [R] Research on Policies of Chinese Strategic Emerging Industries’ and also discuss the interaction between innovation and regulation, the author introduces
Cultivation and Development a case study of regulatory activities in Japanese regenerative medicine and then theorizes
Yuanyuan Hou; Beijing Institute of Technology, China “regulatory gap” and rationalizes the alternative path, which is the so-called hospital excep-
Yun Liu; Beijing Institute of Technology, China tion, with some additional emerging rules in Japan to provide the authorized new therapy
Yijie Cheng; Beijing Institute of Technology, China to the patients.
Developing strategic emerging industries is not only the effective means of dealing with
WB-10.3 [R] Improving the Effectiveness of Interprofessional Work Teams
financial crisis and achieving economic transformation but also the vital strategic decision of
Using EHR-based Data in the Treatment of Chronic Diseases: An Action
achieving economic layout and building an innovation-oriented country during the Chinese
Research Study
Twelfth Five-Year Plan Period. The paper quantitatively analyzed Chinese policies of stra-
Hiromi Yamaguchi; Japan Advanced Institute of Science and Technology, Japan
tegic emerging industries enacted by the State Council, ministries and local governments,
Yasunobu Ito; Japan Advanced Institute of Science and Technology, Japan
and studied the impact of policy subjects’ relation on policies formulation and implementa-
tion by drawing a collaboration network of policy subjects. The results show that the num- The purpose of this paper is to focus on changing the consciousness of health care workers
bers of environment-type and supply-type policy instruments are larger; integral structure towards cooperation in the hospital hierarchy, which is a problem for achieving effective
optimizes and policy subjects’ function improves, policy subjects with some nodes at the team medical care in medical institutions. Team medical care is important in order to en-
core establish stable cooperative relationship; there are problems of excessive convergence hance the effectiveness of medical services, and the Japanese government has been trying
on the local governments’ selections of strategic emerging industries. to incorporate team medical care into the medical system. Through the examination of a
hospital’s case, we tried to clarify that, with the assistance of visualization by a medical
WB-10 Technology Management in the Health Sector-1 information tool, co-medical staff have the potential to become players who can express
Wednesday, 7/30/2014, 10:30 - 12:00 their professional opinion to doctors on their own initiative.
Room: Hibari 2
Chair(s) Richard Weeks; University of Pretoria WB-11 Management of Communication Technologies-2
Wednesday, 7/30/2014, 10:30 - 12:00
WB-10.1 [R] Electronic Medical Record (EMR) Technology Acceptance by Room: Toki
Healthcare Professionals in South Africa Chair(s) Chaiho Kim; Santa Clara University
Anju A Mammen; University of Pretoria, South Africa
Richard V Weeks; University of Pretoria, South Africa WB-11.1 [R] How Do Mobile Technologies Affect Work and Private Lives?
The Case of Turkish Banking Professionals
South Africa is in the process of implementing a multi-billion Rand National Healthcare
Nihan Yildirim; Istanbul Technical University, Turkey
Insurance (NHI) strategy, the objective of which is cost effective healthcare service delivery
Hacer Ansal; Isik University, Turkey
to all South Africans. An electronic health record (EHR) system will form a vital component
of the infrastructure that needs to be put into place for managing healthcare services. A Mobile technologies (MTs) have become an important part of the infrastructure in service
brief review of the literature reveals that in the healthcare sector, even though high-end industries. The impacts of MT usage in work are shown to be significant, improving the
technology and detailed planning were incorporated during electronic medical record (EMR) productivity, responsiveness, effectiveness and flexibility of companies while reshaping the
roll-out at the healthcare hospitals and clinics, it is impossible to predict whether the sys- work place organization and making employees accessible on a 7/24 basis. However, there
tem would be optimally utilized or not. The primary reason is that there exists some kind are great differences in terms of the types and levels of these impacts on organizations and
of resistance amongst healthcare professional towards the use of the EMR systems. Thus, individuals as the industry, region/country changes. Moreover, not much is known about the
managing the transformation from a paper-based to an electronic system is a complex effects of MTs in developing countries like Turkey where there is a rapidly increasing mobile
process, and it highlights the importance of understanding the human aspect associated penetration (mobile phone and internet subscription rates), which is a critical infrastructure
with the technology rollout and system utilization. Since the South African health care sector component of mobile working. Turkey has quite an advanced banking industry that has
is in the preliminary stage of introducing EMR technology, it is deemed essential to gain an gone through serious industrial restructuring. The banking industry has always been among
understanding of the human factors that will contribute to the successful adoption of the the early adapters and first users of new information and communication technologies, as
EMR system countrywide. With this in mind, this research study aimed at gaining an under- well as first appliers of new organizational development and human resource management
standing of the perceptions of EMR technology implementation and use among healthcare techniques. In the last few years, mobile technologies have become key technologies for
personnel. It focuses on aspects related to the type of technological system deployed, user banks and accordingly, the usage of mobile devices by banking professionals for work pur-
skills and organizational compatibility. It also aims to find possible solutions that will directly poses increased. As happened in other new information technologies and human resources
influence the healthcare professionals in either accepting or rejecting the technology. systems, experiences of the banking industry in mobile technology usage at the workplace
can provide best practices or lessons for practitioners from other industries. This study pro-
WB-10.2 [A] The Concept of Regulatory Frontier as a Boundary of vides insights on the perceptions of employees in the Turkish banking industry, about the
Jurisdiction in Medicine: A Case of Regenerative Medicine in Japan impact of these technologies on their work practices and on their private lives. A structured
Shingo Kano; The University of Tokyo, Japan survey is carried out with 107 white collar professionals from 5 major retail banks in Turkey.
By conducting factors analysis and correlation analysis, 8 main factors are identified that
A proposed framework using the concept of “regulatory frontier,” which describes decreas-
represent the impacts of MT usage for work purposes, and their interrelations with each
ing of capability threshold for making the rules along with the maturation of technology

110 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
other and demographic factors are explored. alternative energy source, especially in Brazil and the USA, very little data and analytical
attention has been given to Southern Africa. This paper therefore builds on that and on the
WB-11.2 [R] Hunger Marketing on Smartphone study done on alternative energy in Southern Africa such as the coal to liquids processes
Yuanchin Chen; Kainan University, Taiwan by Sasol. The paper demonstrates that the expansion of bio-ethanol as an alternative fuel
Che Jung Kuo; Kainan university, Taiwan would result in the reduction of greenhouse gas emissions and an increase in the rural
Yong-Chun Jhan; Kainan university, Taiwan economic development in the Southern African region. In conclusion the paper emphasizes
Po-Ning Chiu; Kainan university, Taiwan the need for a speedy upgrading of the ethanol technological methods in order to expand
the use of bio-ethanol as an alternative energy. In addition the paper strongly recommends
“Hunger marketing,” a kind of marketing strategy where the commodity provider deliberate-
the supplementation of coal for the generation of electricity, as well as the progressive
ly restricts the supply of product to achieve the phenomenon of excess demand, has been
replacement of petroleum fuelled vehicles with the ethanol blend or the complete replace-
applied in many promotion campaigns, especially smart phones in recent years. Apple’s
ment with ethanol-fuelled ones.
marketing strategy on iPhone reduces the quantity supplied, triggering a higher demand to
gain a much higher profit. Such successful experience has been imitated by other brands
WB-12.2 [R] Trajectory of Renewable Energy Policies Depends on ‘Price
but, nevertheless, leads to different consequences. Obviously, the success of hunger mar-
Gap’: Learning from Photovoltaic Energy Policies Lead to ‘Grid Parity’
keting depends on many conditions, while there is little academic research on this subject.
Yukihiko Nakata; Ritsumeikan Asia Pacific University, Japan
This article compares the similarities and differences of hunger marketing strategies that
are implemented by various firms, and attempts to find out consumer buying behaviors af- Renewable energies cloud reduces the GHG emissions. However, renewable energies have
fected by hunger marketing. And we developed a questionnaire to investigate the influences “price gap” of electricity between renewable energy and grid power. Thus, government
of life style, brand image, brand experience, perceived value, and promotion campaign on policies are important to lead to “grid parity.” The renewable energy policies in Japan and
the effect of hunger marketing in Taiwan. The conclusions include the benefits and potential Europe were analyzed. As a result, it was found that the policies depend on the “price gap”
risk of hunger marketing, and how the critical consumer and producer variables work to between renewable energy and grid power. The author proposes a “price gap” dependence
bring successful hunger marketing. model of the renewable energy policies. In the case of a large price gap, the R&D support
policy is most important to reduce the electricity price from the renewable energy and
WB-11.3 [A] Digital TV: New Landscape for Thai Broadcasting Industry reduce the price gap as the Japanese “Sunshine Project.” In the next step of middle price
Arnon Tubtiang; Graduate School of Management and Innovation, Thailand gap, “subsidy policy” and “net metering” are effective policies to enhance the renewable
energy as in the case of Japanese government and NEF. After the price gap ratio reduces
The broadcasting industry in Thailand is considered to be an oligopoly due to its six free TV
to two or three, the Feed-in tariff (FiT) policy is most effective to lead to the “grid parity” as
operators that dominate the industry. The six free TV operators earned advertisement in-
European and Japanese FiT. However, the “hard landing” FiT policy led the PV market to
come of more than 3.06 billion US dollars in 2013, and the number is expected to reach 6.2
shrink and exhaust in Europe. Thus, the important point of FiT policy is “soft landing,” which
billion US dollars in the next five years. Recently, the National Broadcasting and Telecom-
smoothly leads to “grid parity,” keeping the sustainable society, PV market and industry.
munication Commission (NBCT), the independent ICT regulatory body of Thailand, began
to auction out operating license for the new digital TV campaign that is based on DVB-T2
WB-12.3 [A] Analysis of Infrastructure and Electric Power Services from ESS
technology (Digital Video Broadcasting Terrestrial version 2). Thailand’s broadcast will be
Solutions
transformed into the new era through the newly established industry structure that has 3
Yoichiro Tashiro; Tokyo Electric Power Company, Japan
layers that consist of a network provider, service provider and content provider. The forth-
Michitaka Kosaka; Japan Advanced Institute of Science and Technology, Japan
coming digital TV campaign will be diversified and will open itself to business opportunities
for small- and medium-sized operators. It will enhance content development and consum- We tend to imagine the infrastructure of electric power companies as power plants and
ers will get a variety of content from the six existing free TV stations and newly added 48 power transmission lines. However, it has recently included services and solutions accord-
digital TV channels. This change will draw added investment of 3.06 billion US dollars via ing to evolving technologies and changing governmental regulations. We have considered
networks, set-top boxes, content and channel operation. Also, it will offer an opportunity for the services and infrastructure at an electric power company by analyzing the solutions
the satellite TV equipment manufacturing industry to surge. This occurrence will be consid- that the electric power company would provide using energy storage systems (ESS) in this
ered as the second major change in the Thai broadcasting industry. The first took place four paper. Regional electric power companies in Japan had been required to provide highly reli-
decades ago when black-and-white TV was converted to color. This paper first introduces able and uniform services before the industrial electric power market was opened in 2000.
the existing broadcasting scenario in Thailand, and then it investigates the new landscape, After that, electric power companies were required to provide high quality and inexpensive
especially terrestrial TV, with its inherent opportunities as well as threats. Finally, the author services. In addition, electric power companies faced new regulations where the market for
proposes implications and recommendations for digital TV arrival. electricity was fully open. Regulation changes created opportunities for service innovation.
For example, our company could provide peak shaving services to our customers by using
WB-12 Technology Management in the Energy Sector-2 ESS. This service could reduce electrical charges and avoid power outages by ESS being
Wednesday, 7/30/2014, 10:30 - 12:00 installed at 100 customer sites. When we analyzed the characteristics of these services,
Room: Houmeiden we found two keywords. The first was distributed and the second was cooperation. We
Chair(s) John Francis J Agwa-Ejon; University Of Johannesburg created a model of electric power services and we would like to expand electricity services
with this model.
WB-12.1 [R] The Potential for Bio-Ethanol Fuel from Molasses in the
Southern African Sugar Industry
John Francis J Agwa-Ejon; University of Johannesburg, South Africa WD-00 PLENARY - 4
C. Mbohwa; University of Johannesburg, South Africa
This paper investigates the technical advancement in the production of ethanol in South- DATE: WEDNESDAY, 7/30/2014
ern Africa and examines the utilization of ethanol and of the by-products derived from its TIME: 14:00 - 15:30
production process. Although numerous studies have identified the use of ethanol as an ROOM: OOTORI

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 111
SESSIONS
CHAIR(S): TIMOTHY R ANDERSON; PORTLAND to be able to measure its innovativeness because one cannot effectively manage without
STATE UNIVERSITY, USA measurement. A good measurement model will help a company to understand its current
capability and identify areas that need improvement. This paper developed a framework to
determine the innovativeness of a company in the semiconductor industry by using output
WD-00.1 [K] The Changing Role of Management in Technology-Intensive indicators. Output indicators are used because they cannot be manipulated. A hierarchical
Project Environments decision model (HDM) was constructed from output indicators. The hierarchy consisted
Hans J Thamhain; Bentley University, United States of three levels: innovativeness index, output indicators and sub-factors. According to the
experts, the top three sub-factors to measure the innovativeness of a company are revenue
The role of management is changing in our complex world. New technologies have radi- from new products (28%), market share of new products (21%), and products that are new
cally transformed the workplace and our global economy, focusing on effectiveness, value to the world (20%).
and speed. Project management has become increasingly important to many business
activities and performance. It provides more sophisticated capabilities for cross-functional WE-01.4 [R] Knowledge Sharing, Social Capital and Firm Performance in
integration, resource mobility, effectiveness and market responsiveness, but also requires Technological Clusters of Taiwan Science Parks: An Innovation Strategy
more sophisticated skill sets, both technically and socially, dealing effectively with a broad Perspective
spectrum of contemporary challenges, such as conflict, change, risks and uncertainty. As a Ming-Huei Chen; National Chung Hsing University, Taiwan
result of this paradigm shift, we have seen a change in managerial focus from efficiency to Hong-Yan Wang; National Chung Hsing University, Taiwan
effectiveness, and from a focus on traditional performance measures to include a broader Yu-Yu Chang; National Chung Hsing University, Taiwan
spectrum of critical success factors that support innovation, work integration, organizational Ava Hung; National Chung Hsing University, Taiwan
collaboration, human factors, business process agility, and strategic objectives. Effective
project leadership involves not only managing the work, but also building people relations Many scholars illustrate that innovation is the most important determinant of technological
across diverse organizational and cultural boundaries, support functions, suppliers, cus- firm performance, and the existing evidence has indicated the crucial role of knowledge
tomers and partners. The presentation will explore the leadership lessons learned from this flow and social interaction among partners in innovation activities, but little research has
shifting paradigm, including the barriers, drivers, critical success factors, and the organi- linked knowledge sharing and social capital with firm performance from a holistic per-
zational conditions most conducive to managing project teams effectively in our complex spective of innovation strategy. This paper, therefore, aims to explore the relationships
business environment. among knowledge sharing, social capital, and firm performance with regard to the effects
of innovation strategies, which consist of collaboration strategy, in-house R&D strategy,
WE-01 Innovation Management-7 and outsourcing strategy. To test the proposed hypotheses in this study, a sample of 209
Wednesday, 7/30/2014, 16:00 - 17:30 technology-based companies in Taiwan Science Parks was examined through structural
Room: Ootori 1 equation modeling. A variety of research streams, including innovation, systemic innova-
Chair(s) Andre J Buys; University of Pretoria tion, strategic alliance, knowledge management and social capital, has been used as the
theoretical lens in this paper. By embracing multiple perspectives, the paper’s findings
WE-01.1 [A] Conceiving New Advanced Technology Business from Research contribute to a better understanding of how collaborative knowledge sharing and social
Group Activities at a Japanese Engineering Industrial Organization capital impact firm performance through affecting the three distinct innovation strategies.
Kotaro Nakamura; eCraft Inc. & JAIST, Japan Based on our empirical findings, managerial implications to technological firm leaders and
Makoto Morioka; Fujitsu Limited, Japan interesting phenomena in clustered Science Parks are discussed.
Youichi Aoki; Tokyu Construction Co., Ltd, Japan
WE-02 New Product Development-5
Stronger service business orientation and cooperative conceiving of new industries require Wednesday, 7/30/2014, 16:00 - 17:30
that technological experts apply management of technology (MOT) beyond organizations’ Room: Ootori 2
boundaries. Over the last 16 years the New Industries Research Group (NIRG) of the Engi- Chair(s) Elma Van der Lingen, University of Pretoria
neering Advancement Association of Japan (ENAA) has been bringing together experts from
different industries and corporations for bi-annual research groups on advanced technolo- WE-02.1 [R] An Investigation into the Internal Business Logic Required for
gies and business in new emerging industries. The authors participated as NIRG direc- Successful Strategic Customer Service Initiatives in Organisations Offering
tor or research leader, respectively, in NIRG’s projects on knowledge-intensive services, Clients an Integrated Package of Products and Services
electronic-tag (RF-ID) using services, robotized services for care welfare, etc., and are cur- Gregory A Mountford; University of Pretoria, South Africa
rently in positions to pursue innovation leading and managing successful service-design Richard V Weeks; University of Pretoria, South Africa
and ICT-infrastructure companies. Reflecting on the authors’ activities over the years, the Louwrence D Erasmus; University of Pretoria, South Africa
paper presents results of MOT collaboration in the course of NIRG research and in the
authors’ own businesses. The study offers valuable insights for fostering “technology and This paper is directed at gaining an understanding of the internal business logic of an or-
service producers” in multi-client contexts. ganization in order to better determine the requirements for a successful customer service
initiative in an organization offering an integrated package of products and services. Cus-
WE-01.3 [R] Innovation Measurement Framework to Determine tomer service strategies rarely have any meaningful impact within the product development
Innovativeness of a Company: Case of Semiconductor Industry departments of service-oriented organizations. A different approach is therefore required to
Kenny Phan; Portland State University, United States engender a service culture within product development. A literature study was undertaken
Dundar Kocaoglu; Portland State University, United States to gain an understanding of the concept of service-dominant logic and service-transition
strategies (such as servitization); the problem statement was supported and research ob-
Innovation is one of the most important sources of competitive advantage. It helps a com- jectives empirically achieved through a series of open-ended interviews and focus groups
pany to fuel the growth of new products and services, sustain incumbents, create new (qualitative, narrative enquiry) following a purposive sampling strategy. The results revealed
markets, transform industries, and promote the global competitiveness of nations. Because that a service-dominant environment or service culture are not natural phenomena that
of its importance, companies need to manage innovation. It is very important for a company

112 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
occur following a customer service initiative. Rather, a service culture can be borne from a with a case study of inkjet printers. “Implicit patent alliance” is a patent management
service-dominant environment when a complex-adaptive systems theory to organizational scheme in order to create appropriability of innovation. In many markets except a few such
management is utilized. A positive impact on customer satisfaction was also identified due as medicine and chemicals, essential patents may not help patentees to dominate the
to the organizational culture at play within the product-development departments. The re- market because products consist of many essential patents distributed among companies.
sults suggest that product development strategies that address the “mind of the customer” This situation gives opportunity for many companies to enter the market and makes the
rather than just the “voice of the customer” can, through the use of a complex-adaptive sys- existing patent system ineffective in the process of innovation appropriability. If few compa-
tems management theory, engender a service orientation which will lead to better customer nies have essential patents and they cross-license only among them and do not license to
satisfaction and therefore a higher degree of competitiveness for the organization at large. their competitors that have no essential patent, a collection of these cross-licenses would
work as a virtual alliance which can occupy essential patents. We call this virtual alliance
WE-02.2 [A] Successful Risk Management Approaches in Product “implicit patent alliance.” Implicit patent alliance is capable of creating appropriability of
Development Organizations: A Case Study Experience innovation thanks to occupying essential patents even in the markets such as electronics
Evelina Ericsson; Royal Institute of Technology, Sweden and machinery, where one product consists of many patents. In the ink-jet printer market,
Liv Gingnell; Royal Institute of Technology, Sweden three patentees of essential patents, Canon, EPSON and Hewlett-Packard, have been in the
Joakim Lillieskold; Royal Institute of Technology, Sweden relation of cross-license only among them. They did not license to an outside alliance and
dominated the market.
This article discusses experiences from case studies conducted in product developing
organizations at four multinational companies. All organizations are outstanding product
WE-03.2 [R] About Technology Valuation
developing companies with a long and successful historical background within product de-
Bing Wang; Portland State University, United States
velopment. Therefore, it is interesting to understand how these companies deal with risks in
Joseph C Edmondson; Portland State University, United States
their product development processes. The aim of the paper is to find out if the Design for Six
Sigma (DFSS) concept supports the need in industrial companies to deal with risks in their The research is based on a review of the literature about technology valuation. First, it illu-
product development projects. The results show that DFSS promotes the company needs to minates the mechanism of the valuation of technology, which is rooted in the intrinsic value
some extent. There is a great method support in DFSS regarding how to consider technical of the technology, and how the price is set by negotiation during the trade of intellectual
risks. On the other hand, all companies included in this study would need more support property. Then the study examines the existing pricing methodology for new technologies.
to highlight the holistic perspective concerning cross-functional collaborations, increased Three approaches, the market approach, the cost approach and the income approach,
communication and avoiding sub-optimizations in the development project, a requirement are compared. The research differs from the prior literature by considering the process of
that is not sufficiently supported. technology transfer and the bargaining considerations of the supplier party, the licensor,
the negotiating parties, the licensee, and of a technology itself. The result of the research
WE-02.3 [R] Expectations and Benefits of Utilizing Social Media Tools in New provides a template for the process of technology pricing in view of the negotiation process,
Product Development taking into consideration the market, cost and income aspects of a technology.
Tero H Peltola; CITER / Tampere University of Technology, Finland
Saku J Makinen; CITER / Tampere University of Technology, Finland WE-03.3 [A] Improved Management of Patent Litigation by Front-Loaded
Allocation of In-House Resources
This paper discusses drivers of the use of social media tools by organizational members.
Ahmed Bohliqa; Portland State University, United States
Specifically, we contrast the expectations of senior managers of social media tool adoption
Joseph C Edmondson; Portland State University, United States
with the benefits perceived by organizational members after the implementation of these
Maria Ibarra Prado; Portland State University, United States
tools. We analyzed empirical findings from 252 respondents to a survey of three global
Jessica Lucas; Portland State University, United States
companies before and after social media tool adoption. The respondents to the survey held
Xiaowen Wang; Portland State University, United States
various internal functions and were from several organizational layers. According to our
results, the working practices, notably in terms of information sharing, among organizations A patent infringement lawsuit against the SME (small to medium enterprise) presents a dif-
become more similar due to the social media tool adoption. We present individual-level ficult challenge for management. The manager is faced with either 1) paying a license fee,
drivers of the use of social media tools based on expectations and perceived benefits, such thus hurting the competitive position; or 2) paying outside counsel, thus incurring significant
as increased transparency inside the organization. Additionally, based on the empirical legal expenses and hurting the competitive position of the company. This paper proposes
evidence, we present both managerial and theoretical implications. The identified drivers a revised management model that shifts the task to in-house counsel and engineers. The
can be used by practitioners as guidance in social media tool implementation. From a objective is to reduce cost and uncertainty for a SME involved in patent litigation by using
theoretical perspective, the study contributes to discussions on absorptive capacity, new relatively inexpensive in-house resources. Further, it provides management with a degree of
product development (NPD) performance, and company-level social media tool adoption. cost certainty by using in-house expertise in the initial phases of the case to reduce overall
cost and to reduce the overall project cost. This paper reviews one ongoing legal dispute
WE-03 Intellectual Property-8 involving a relatively simple technology (plastic magnifiers) and illustrates how, by using
Wednesday, 7/30/2014, 16:00 - 17:30 these techniques, litigation risk may be reduced by over 60%.
Room: Ootori 3
Chair(s) Yoshimasa Goto; Nagoya University WE-04 Technology Management in the Service Sector-4
Wednesday, 7/30/2014, 16:00 - 17:30
WE-03.1 [R] Implicit Patent Alliance Acquiring the Appropriability of Room: Zuiun 1
Innovation: A Case Study on Inkjet Printer Companies Chair(s) Peter J Sher; National Chi Nan University
Yoshimasa Goto; Nagoya University, Japan
Kiminori Gemba; Ritsumeikan University, Japan WE-04.1 [R] A Conceptual Framework to Determine the Digital Forensic
Readiness of a Cloud Service Provider
This paper proposes a new innovation management scheme called “implicit patent alli-
Mpho P Makutsoane; University of Pretoria, South Africa
ance,” and discusses its effectiveness and the conditions required to enact such a scheme

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 113
SESSIONS
Awie C Leonard; University of Pretoria, South Africa duction, the tool and die industry is one of the most important industries in the manufactur-
ing sector. In an increasingly global production environment, the tool and die industry in high
In the digital age, organizations tend to invest large sums of their finances into technology
wage countries like Germany or Japan stands in an aggressive competition with suppliers
because of the demand from business to handle their data efficiently. As these organiza-
from Eastern Europe or China. Additionally, there are the three major trends in production
tions grow, ubiquitous systems are required to securely store their big data. Cloud comput-
engineering that have a direct impact on the tool and die industry: low factor costs in East-
ing has emerged as a solution to this demand for a reliable and cost effective alternative
ern Europe and Asia, an increasing product derivation as well as a demographic change
to organizations. However, some organizations are skeptical about cloud computing as an
in society. To cope with those trends and to stay competitive, the tool and die industry has
ideal solution because of its pronounced susceptibility of privacy, data leakage and cyber-
to manage both organizational and technological challenges. One of those challenges is
attacks through virtual networks. Hence, it is pivotal for organizations to have a certain level
the systematic management of the organizational and personal knowledge. Especially in
of confidence in the cloud service provider (CSP) that they select as their cloud vendor.
technological focused industry sectors like the tool and die industry, the establishment of
Digital forensic readiness is one of the metrics that organizations can use to measure the
knowledge management methods has been neglected. However, knowledge management
CSPs’ ability to thwart cyber-crimes. This paper proposes a framework based on literature
is an integral part of the infrastructure in manufacturing. This paper, therefore, defines the
and risk analysis techniques that organizations may apply when they want to migrate to
key methods for an effective knowledge management in the tool and die industry.
the cloud. The proposed framework is a process tool to select a CSP that can provide an
organization with a digital forensic readiness cloud solution.
WE-05.2 [A] An Across Data Sources Environmental Scanning Mechanism
for Issue Analysis
WE-04.2 [R] Proposition for an Enhanced Service Business Model by
Developing Service Communities Te-Yi Chan; STPI, NARLabs, Taiwan
Hai-Chen Lin; STPI, NARLabs, Taiwan
Daisuke Sugiyama; JAIST, Japan
Wan-Hsu Tsai; STPI, NARLabs, Taiwan
Kunio Shirahada; JAIST, Japan
Yi-Ping Hsu; STPI, NARLabs, Taiwan
Michitaka Kosaka; JAIST, Japan
This study proposes a mechanism that provides researchers an efficient way to conduct
In a servitized economy, it is necessary for technology industry to introduce the service
environmental scanning from different data sources with consideration of the consistency
concept into their business model. This paper aims to propose a framework of a sustain-
between research issue and retrieved data. The international trend reports, foresight data-
able service business model by developing a service community as a social infrastructure.
bases, scientific literature, US patents, R&D investment and human resources databases
As a result of building close relationships between the customer and service provider, both
are linked by this study. Furthermore, each of the developing trends, technologies from
parties begin to form a community involving other customers or stakeholders such as lo-
international trend reports, and foresight databases are categorized into societal demand
cal community, natural resources or related organizations. We conducted three advanced
and technology support respectively. As a result, an overall view of world societal demands
cases of supermarket, public service, and NPO activity to identify how customer communi-
will be unveiled, with possible solutions. This article proposes Taiwan as a case study by
ties are developed and what the main drivers to promote the community building are. The
using the government R&D investment database, literature, and US patent database and
paper finally proposes how the service value is co-created among the community members.
human resource database as proxies to reflect the responses and output when facing the
Major actors for the community could be curator, follower and promoter, and the each actor
challenges in such a rapidly changing world. The solar energy, one of the renewable energy
has a specific role in the process of forming a core group in the community. And the group
technologies, is adopted as a target in the case to examine the effects of the proposed en-
would be sustainable when it contains an economical routine to earn constant economic
vironmental scanning mechanism. The world future energy development will be illustrated
results. Understanding such a framework will be the key to establishing a community that
from both social demand and technology perspectives, and the hierarchical technology tree
will be an essential infrastructure for sustainable growth of the service business model. We
of solar energy is further discussed together with Taiwan’s R&D input and output.
also refer to the technological factors such as internet virtual community or social media.
WE-05.3 [R] Double-Loop Bench Marking Methods in the Era of Data Deluge:
WE-04.3 [A] Service System Design
An Empirical Scientometric Study and Assessment of Japan’s Galapagos
Yuriko Sawatani; Waseda University, Japan
Syndrome in Scientific Research Activities
This discusses the shift of design focus looking at innovation history, and points out the im- Nobuyuki Shirakawa; Keio University, NEDO, NISTEP and IFTECH, Japan
portance of research on designing a service system. The focus of innovation is shifting from Takao Furukawa; Kyoritsu Women’s University, Japan
seeds or needs oriented products to a service system creating values by the interactions of Kauhiro Hayashi; National Institute Science and Technology Policy , Japan
providers and receivers, and to open innovation. At the same time, the scope of design be- Masatoshi Tamamura; Keio University, Japan
comes wider, including the whole system design. Because of these shifts, the new research
This paper addresses the need for reliable measurement guidelines for organizations or
on service system design is emerging. In this paper, a framework based on two viewpoints,
entities in the turbulent environment of our era of data deluge. Based upon conceptual and
such as systems with value sharing condition and scopes of system layers, are proposed
empirical research in bibliometrics, we suggest an analytical approach to benchmarking
identifying technical and social difficulties of designing a service system.
the technology management of surprising and potentially damaging phenomena. In order
WE-05 Knowledge Management-3 to do so, we propose a method called “double-loop benchmarking,” which consists of two
Wednesday, 7/30/2014, 16:00 - 17:30 steps: (1) structural benchmarking, based upon social relationships between actors and
Room: Zuiun 2 actants, and (2) projecting transaction data accumulated through daily business processes
Chair(s) Charles M Weber; Portland State University as benchmark indicators based upon the social relationships empirically measured in the
first step. This paper can be seen as part of a broader agenda for how to manage during
WE-05.1 [R] Systematic Management of Knowledge as an Integral Part of continuous but unpredictable change in circumstances of open ignorance. As an empirical
the Infrastructure of Tool and Die Making Companies study in bibliometrics, we propose a methodological improvement in scientometrics using
Guenther Schuh; RWTH Aachen University, Germany data repurposing and triangulations. An international comparative analysis reveals empirical
Martin Pitsch; RWTH Aachen University, Germany evidence that Japan’s dynamic technology portfolio on research activities in the fields of
electrics, electronics, information, and communications has consistently deviated from that
Due to its key role in the value chain between the product development and the mass pro- in global trends since the 1990s. This phenomenon, which may be described as the “Gala-

114 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
pagos Syndrome,” is a strategic pitfall under the dynamic technology paradigm change. Room: Shirasagi 1
Chair(s) Kiyoshi Niwa; The University of Tokyo
WE-06 Science and Technology Communication-1
Wednesday, 7/30/2014, 16:00 - 17:30 WE-07.1 [A] An Index of R&D Productivity: To Estimate R&D Contribution for
Room: Chidori Profit
Chair(s) Chen Keke; China Research Inst. for Science Popularization Masami Asai; Hitotsubashi University, Japan

WE-06.1 [R] A Study on the Impact of Science Venues upon Chinese Some indexes of R&D productivity have existed such as sales vs. R&D expense, operating
Students’ Creative Imagination income vs. R&D expense, and they are used for relative evaluation among competitors, etc.
Though top managements would like to know the contribution of R&D expense to sales and
Huiliang Zhang; China Research Institute for Sci. Popularization, China
profit in a company, the above indexes are not satisfied for them. It is an issue as to how
Ling Chen; China Research Institute for Sci. Popularization, China
R&D expense contributes sales and profit by using appropriate indexes. This paper presents
This study examines the development of students’ creative imagination and its relation an index of R&D productivity to use the R&D contribution for profit. At first, contribution
to students visiting science venues. A nation-wide survey had been conducted to assess profit is calculated, and then the contribution profit is divided into two parts, one is R&D,M
school students’ creative imagination and factors influencing it. Data consisted of 4162 contribution and the other is Non-R&D,M contribution. Finally, technology development/
students from grade 4 through grade 12. Findings showed that frequently visiting science product development/research contribution becomes clear. As a result, the contribution of
venues such as science and technology museums, science centers, natural science mu- R&D for profit is represented as an index of R&D productivity. It is important to compare the
seums, botanical gardens, zoos, and aquariums is related to the development of students’ current index with the past index of R&D productivity.
creative imagination. Some implications and recommendations for science venues regard-
ing nurturing students’ creative imagination are also proposed. WE-07.2 [A] Approach for Evaluation and Prioritization of a Technological
Idea Portfolio Supporting the Management of an R&D Lab of Multinational
WE-06.2 [R] A Case Study Analysis of Social Organizations Participate in Corporation in the Brazilian Consumer Electronics’ Industry
Science Communication in China Luciana C Lenhari; Samsung R&D Institute Brazil, Brazil
Guo Xiaoyan; China Research Institute for Sci. Popularization, China Marcus V Leite; Samsung R&D Institute Brazil, Brazil
He Wei; China Research Institute for Sci. Popularization, China Miguel G Lizarraga; Samsung R&D Institute Brazil, Brazil
Zhang Chao; China Research Institute for Sci. Popularization, China
The paper proposes an approach for evaluating and prioritizing a technological idea portfo-
Ren Lei; China Research Institute for Sci. Popularization, China
lio, supporting an R&D Lab, to select the ideas that can produce better outputs in innovation
The research mainly uses the case studies method, the qualitative research method, and technology projects in partnership with universities. The research methodology is based on
the comparison study method to analyze whether social organizations that participate in analysis of the literature about project and technology portfolio management, the criteria for
science communication in China are valid. The study firstly introduces the establishment measuring innovation (Oslo Manual), and the collaboration between research institutions.
of the Activity Center in the First Senior High School in Hong he county, Yunnan province. As a result it was proposed five multi-criteria drivers, with different weights, in order to stra-
Secondly, the study describes the management and operation mode of the center. Next, tegically evaluate and prioritize ideas: Strategic Contribution (40%), which has evaluated the
the study focuses on whether the Activity Center as a science communication approach is adherence of the ideas to the strategic areas of the R&D Lab; Technological Contribution
a feasible way, and in this part of the paper, it compares the functional properties of the (20%), which has assessed the contribution of an idea to the state of the art in that research
Activity Center in the case and the general science and technology activity centers in China. area; Institutional Relationship (20%), which has verified the elements needed for establish-
The conclusion of the study is that the Activity Center in the case can be used as a carrier ing a partnership with universities and intellectual property clauses; Technology Transfer
for science communication, for it disseminates science knowledge, has a scientific con- (10%), which has evaluated the potential for creating and improving internal competencies;
cept, puts emphasis on scientific training methods, and can improve the scientific literacy and Social Impact, which is related to the contribution to local social development. This
of students. The research also analyzes the conditions for social organizations involved in approach also can support others R&D Labs that need to evaluate ideas based on strategic
science communication. The conditions include establishing interests sharing, investment, drivers that go besides of the innovation funnel for products.
motivation and supervision mechanisms to form a multi-win-win situation.
WE-07.3 [R] Investor Sentiment, Chairman-CEO Duality and R&D Investment
WE-06.3 [R] A Study on Science Popularization Projects for Rural Youth in Zhaohui Zhu; Zhejiang Gongshang University, China
China Wensheng Huang; Zhejiang Gongshang University, China
Wang Lihui; China Research Institute for Sci. Popularization, China
With a sample of Chinese listed firms during 2007-2010, the paper studies the impact of
As the status quo that the rural population is half the population in China, science and the investor sentiment on firms’ R&D investment, and the results suggest that the firms’
technology communication to rural youth can lead them to know more about new technic management does not cater to investor sentiment significantly. But when the study imports
and skills. The paper introduces some science communication and popularization projects the variable of chairman-CEO duality and its interaction with investor sentiment, it is sug-
for the youth in the countryside, such as the Rural Informal Science Education project, Intel gested that the stock mispricing which induced by investor sentiment and chairman-CEO
Learn program and extracurricular scientific activities for rural youth projects. Through the duality have a positive effect on firms’ R&D investment. Furthermore, the coefficient of the
analysis of the projects’ effects, which have been carried out and the role that plays in sci- interaction of investor sentiment and chairman-CEO duality is negative significantly, which
ence education of young people in rural China, the findings and suggestions of the study suggests that the firms with board member acting as CEO will cater to investor sentiment
are: 1) living environment has an important impact on the rural youth, 2) the projects have through R&D investment, while the firms which have a separate chairman and CEO will
positive effect on rural youth, especially on their scientific literacy, and it is essential to keep make investment decisions more rationally.
the further exploration on new pattern of science popularization in rural area, and 3) pay
more attention to the rural left-behind children’s living ability and employability training. WE-08 Collaborations for Technology Management-4
Wednesday, 7/30/2014, 16:00 - 17:30
WE-07 R&D Management-2 Room: Shirasagi 2
Wednesday, 7/30/2014, 16:00 - 17:30 Chair(s) Deok S Yim; Science and Technology Policy Research Institute

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 115
SESSIONS
WE-08.1 [R] High-Performance Inter-Organizational Interaction for Disaster Wednesday, 7/30/2014, 16:00 - 17:30
Response: An Evolutionary Game Room: Hibari 1
Fred Y Phillips; Stony Brook - State University of New York and SUNY Korea Chair(s) Nasir Sheikh; State University of New York, Korea
Daniel Chang; Stony Brook University / SUNY Korea, Korea, South
Shameem Heetun; Alliant International University, United States WE-09.1 [R] Managing Issues Through the Lifecycle of IT Service Offshoring
Brian Kim; Stony Brook University / SUNY Korea, Korea, South Projects
Ho-Joong Lee; Stony Brook University / SUNY Korea, Korea, South Rosine H Salman; Portland State University, United States
Sehee Park; Stony Brook University / SUNY Korea, Korea, South Tugrul Daim; Portland State University, United States
David Raffo; Portland State University, United States
Disaster response requires cooperation among many aid agencies, some of which may
never have worked together in the past. What enables such agencies to rapidly establish Western countries’ information technology and software intensive firms are increasingly
the trust and cooperative behavior necessary for effectively aiding victims of a disaster? producing software and IT services in developing countries. With this swift advancement in
The literature presents two main candidates for the enabling mechanism: probability as- offshoring, there are many issues that can be investigated to enable companies to maximize
sessment and indirect reciprocity. This paper describes a spreadsheet-based game that their benefit from offshoring. However, significant challenges can happen throughout the
may be used to determine which of these is the dominant mechanism. The game also tests lifecycle of offshoring IT service projects which turn the potential benefits into losses. This
whether an agency’s response strategy is evolutionary, i.e., whether the agency finds it best research investigated CMM/CMMI best practices and their effect on managing and mitigat-
to shift resources between technical training (e.g., firefighting) and training in inter-agency ing critical issues associated with offshore development.
coordination.
WE-09.2 [R] When Integration Works Better than Segregation Does in
WE-08.2 [A] Option-Games on Infrastructure Investment in Vietnam: Multiple-Gain Situations: The Revised Coding Rules in Mental Accounting
Focused on Smart City Project Chia-Chi Chang; National Chiao-Tung University, Taiwan
Nguyen Thu Ha; Toyohashi University of Technology, Japan Po-Yu Chen; National Chiao-Tung University, Taiwan
Takao Fujiwara; Toyohashi University of Technology, Japan Mental accounting based on the S-shape value function in prospect theory has been widely
Successful countries provide economy and society with infrastructure needed to maintain accepted since it was posited. The coding rules in mental accounting (CRMA) further sug-
growth. Over the last decade, the government of Vietnam has maintained a high level gest that segregating gains in multiple-gain situations and aggregating losses (to one big
of infrastructure investment. However, the electricity shortage, natural disasters and the loss) in multiple-loss situations are preferred. CRMA have been then successfully applied
emission of greenhouse gasses still have been challenges that Vietnam has to confront to to many fields. However, in our daily life, we can find occasions when people tend to
sustain high economic growth in the long term. Japan, one of the most developed nations, aggregate gains in multiple-gain situations (accumulate small money from colleagues for
is moving forward aggressively to become a major global player in Smart Cities. For this a bigger wedding gift) or segregate losses in multiple-loss situations (phase a monthly
reason, we focus on this promising “Smart City” project for considering the investment in donation amount to a smaller daily amount). The only study to date showing experiment
Vietnam. This project requires huge investment amounts and long term to profitability under results conflicting with CRMA, though, focuses on comparing the utility losses of two losses
uncertainty. Hence, PPP (public-private partnership) is an attractive scheme to optimize that happen on the same day and on different days. In this study, in order to resolve the
the trade-off between Vietnamese government owned firms (for technology and capital) inconsistency, we replicate Thaler’s experiments with different dollar amounts used in both
and foreign private firms (for market demand and regulation). In a context of a strategic gain and loss scenarios and propose that mental threshold could be the major reason why
partnership as a coopetition method, how the option-games as a methodology can find the in some situations CRMA may not be applicable. Our results show that in multiple-gain
optimality on the trade-off between flexibility and commitment for irreversible investment (or multiple-loss) situations, CRMA reverse when the accumulated gain (or loss) is over
under uncertainty and competitiveness. Then the result is proposed to value the boundary people’s mental threshold while the individual gains (or losses) are not. Another finding is
of cooperate investment opportunities for both sides in this project. that in prior-gain or prior-loss situations, the original reference points can serve as a natural
mental threshold. When the accumulated gain (or loss) of multiple gains (or losses) is over
WE-08.3 [R] The Impact of Collaboration in the Business Performance the original reference point (anchored by prior gains or losses) while the individual gains (or
Perception: A Study on the Influencing Factors losses) are not, our experiment results show that people’s preference on segregating gains
Kumiko O Kissimoto; USP - University of Sao Paulo, Brazil and aggregating losses is reduced.
Fernando Laurindo; USP - Universidade de Sao Paulo, Brazil
Claudia A Mattos; FEI - Faculdade de Engenharia Industrial, Brazil WE-09.3 [A] Research on Development Efficiency of Chinese Science
Popularization Industry Based on DEA Model
Collaboration is gaining importance, especially those in which there is the participation of
Fujun Ren; Research Institute for Science Popularization, China
external individuals or groups in the innovation process both in the academy and in com-
Weihong Ren; Research Institute for Science Popularization, China
panies. However, measuring the impact of collaboration on business performance is not a
Guangbin Liu; Beijing Institute of Petrochamical Technology, China
trivial task, particularly if it is considered that business performance should be measured
through not only accounting measures but also on a wider range of factors like project ef- The development of the science popularization industry in China has been elevated to a
ficiency, impact on the internal team, preparation for the future, among others. This paper strategic height. It plays an irreplaceable role in the improvement of national scientific lit-
investigates the different aspects that affect the perception of improvements in the business eracy and the construction of an innovation-oriented country. However, the current Chinese
performance due to collaboration. Companies that are using collaboration platforms as a science popularization industry is still “scattered, small, slow and weak” and has a great
new business approach were interviewed, analyzing the collaboration purpose, informa- gap compared with that of developed countries. This paper conducts empirical research
tion technology (IT) infrastructure and the user acceptance of IT resources. Results show on the input and output efficiency of the science popularization industry in 11 provinces in
the relationship among these factors, and how they influence the business performance east China from 2006 to 2011 with DEA evaluation method according to statistical data
perception. of science popularization in China. The research result shows that the Chinese science
popularization industry has a strong development momentum and is in the rising stage.
WE-09 Decision Making-4

116 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
WE-09.4 [A] Knowledge Management to Deal with Risk in the Process of Yasutaka Kuriyama; CSTIPS Kyushu University, Japan
Software Development: A Case Study Tadahisa Ohno; CSTIPS Kyushu University, Japan
Ana Lucia F Facin; University of Sao Paulo, Brazil Various types of policies to promote regional science and technology have been introduced
Fernando Jose B Laurindo; University of Sao Paulo, Brazil in Japan since the 1980’s. Although those policies have achieved a degree of success in
Mauro M Spinola; University of Sao Paulo, Brazil fostering entrepreneurs and developing human networks, some remaining problems have
Improving the efficiency of the risk management process in highly complex environments been pointed out regarding the fact that the policy target of sustainable revitalization of
such as the software development industry has been drawing the attention of researchers regions has not been realized. In this paper, we report an interim result of the project
that seek to understand how knowledge can help reduce those risks, and how it can help aims to develop a decision-making support system with applied case-based reasoning to
in the decision-making processes related to them. The present study was developed to contribute to the resolution of these problems. Case-based reasoning is a technique for
contribute to understanding the role of knowledge management in reducing risks in the problem-solving based on the solution of similar past cases. The system of reasoning has
software development process. The qualitative research, conducted through a case study, been put to practical use in engineering problem-solving, diagnosis, decision making on
tried to emphasize the mechanisms of conversion and the style of knowledge management managerial issues, legal reasoning and so on. By applying the technique of planning and
employed to deal with the elements of knowledge related to risk. The work is restricted to problem-solving to regional science, technology and innovation policy, the sharing of useful
the conditions found in companies certified by quality management programs. The results knowledge for regional revitalization among regions becomes possible. The scheme of this
include the observation that risk management helps to obtain and to organize knowledge project includes a large-scale acquisition of case information, construction of database,
about risks, creating the conditions to re-utilize knowledge and thereby improve the effi- analyses of success factors of policies, and the development of rules of inference and their
ciency of the risk management process. It was also observed that most of that knowledge is implementation.
to be found within the sphere of explicit knowledge, more common in the style of knowledge
management oriented to systems. WE-11.2 [A] Quo Vadis? 20 Years of Supporting Regional Economic
Development in the Western Cape Province of South Africa: Towards a
WE-10 SPECIAL SESSION: Special Session in Japanese language - 3 Framework for Embedding Innovation
Wednesday, 7/30/2014, 16:00 - 17:30 Sara S Grobbelaar; University of Pretoria, South Africa
Room: Hibari 2 Nigel Gwynne-Evans; WCDED&T, South Africa
Speaker(s) Shuuji Kondou; Quad-Vision Research Institute and JAIST
The paper builds on a regional economic development framework that was developed as
Yasuo Ikawa; Japan Advanced Institute of Science and
an advisory guide to regional governments internationally as part of a UN-Habitat funded
Technology
project. The original framework was based on 10 case studies that served as illustrations
“MOT Reform-Practice Community: Cases of Traditional Craft Industries, Inter-company of the implementation of the introduced economic development mechanisms. This paper
Academy Activities and Medical MOT Model.” Ishikawa MOT School has been operated for provides an in-depth investigation into the practical aspects of the mechanisms through a
10 years by Ishikawa IT Human Resource Development Center in collaboration with JAIST case study at the provincial government level in South Africa, at the Western Cape Depart-
(Japan Advanced Institute of Science and Technology), with various supports from Ishikawa ment of Economic Development and Tourism (WCDED&T). We consider the evolution of the
Prefecture and around 30 regional companies. Approximately 200 people completed the system over a 20-year period and develop an argument that the economic development
course. People who participated in the course have established the “MOT reform-practice support mechanisms in the Province have now been developed up to a satisfactory point
community,” which pursues a knowledge science approach to achieve human, organiza- so that greater focus for an innovation function and focus may be put into play. The case
tional and entrepreneurial creation. From Monday through Wednesday, at the same ses- places the originally suggested mechanisms for regional development within a wider frame-
sion time each day, successful cases of such practices will be reported by the leading 12 work for economic development mechanisms that are available to regional governments
companies/organizations, and application of “Quad Vision Thinking Methodology,” which by mapping and synthesizing mechanisms through which innovation can be stimulated at
was developed by being inspired by the SECI model of Professor Nonaka, an author of the regional level. The paper outlines the key considerations and trade-offs in the design
“The Knowledge Creating Company,” will be described in each presentation. In this ses- of such mechanisms.
sion, Asahi Electric will present “Japanese Traditional Craft’s MOT Season 7 - Beyond
WE-11.3 [R] An Analysis of Science Communication Policy in European
Cool Japan Policy”; NOMI Apparatus Cooperative will present “Tutoring school activities at
Union Framework Programme
NOMI Apparatus Cooperative - Application of Quad Vision Thinking Methodology”; Public
Central Hospital of Matto Ishikawa will present “Branding of medical enterprise - Achieving Xiuju Li; China Research Inst. for Science Popularization, China
a regional alliance”; and Houju Memorial Hospital will present “Nobi Nobi Nomi; Creation Many science and technology developed countries take the science and technology com-
of Health Care Community - MOT Innovation Saves Health Care in Our Community.” “Nobi munication as an important component of research projects. The European Union has made
Nobi Nomi” means Nomi city will be growing up.” important efforts to study and develop the science-society interface and to improve commu-
nication between scientists and the European citizens in order to assure that public aware-
WE-11 Science and Technology Policy-3 ness keeps pace with rapid scientific and technological development. There are two ways
Wednesday, 7/30/2014, 16:00 - 17:30 for improving the science communication in the European Union’s Framework Programmes.
Room: Toki The first way is setting an independent science communication section, and the second way
Chair(s) Nihan Yildirim; Istanbul Technical University is integrating science communication content into research projects. The aim of this paper
is to analyze the Framework Programmes’ science communication policies and give some
WE-11.1 [R] Development of the Case-Based Reasoning System for Regional
suggestions to science and technology policy decision makers in China.
Science and Technology Policy: An Interim Report
Akiya Nagata; Kyushu University, Japan WE-12 Competitiveness in Technology Management-3
Toshiya Kobayashi; CSTIPS, Kyushu University, Japan Wednesday, 7/30/2014, 16:00 - 17:30
Koichi Hasegawa; CSTIPS Kyushu University, Japan Room: Houmeiden
Kana Moroga; CSTIPS Kyushu University, Japan Chair(s) Xiangdong Chen; Beihang University

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 117
SESSIONS
WE-12.1 [R] A Parallel-Running-Type Growth Model in Asia: A Case of Clean DATE: THURSDAY, 7/31/2014
Technology TIME: 8:30 - 10:00
Ichiro Sakata; The University of Tokyo, Japan ROOM: OOTORI
Hajime Sasaki; The University of Tokyo, Japan CHAIR(S): TUGRUL U DAIM; PORTLAND STATE
Masahiro Hashimoto; The University of Tokyo, Japan UNIVERSITY, USA
Keiko Kayukawa; The University of Tokyo, Japan
A significant structural change in the pattern of economic development in Asian countries
has been observed in recent years. In this situation, the existing studies on development HA-00.1 [K] Safeguarding Growth and Prosperity: What Successful
economics, political science and innovation research cannot sufficiently explain the driving Innovators Have in Common
force and the mechanism of catch-up or economic growth. Therefore, it is now required Hans-Joerg Bullinger; Senator of the Fraunhofer-Gesellschaft, Germany
to model this new type of economic development. In this paper we analyzed their scientific In the future, people will need affordable medical care, mobility, access to modern com-
catch-up status using the data of four fields of clean technology to clarify the structural munication technologies, green energy, security, and resource efficient methods for our
change. The results show that, while Asian countries have received matured technologies planet. These are not only the major challenges for the 21th century, but also the prevalent
such as energy saving from advanced countries, they are accelerating research and devel- opportunities for growth, employment, and wealth. Companies need to analyze and exploit
opment activities on emerging technologies. China, Korea and Singapore have caught up major, observable strands of social, scientific, and technological development and long-
with advanced countries by conducting pioneering research for clean energy technologies term trends. The knowledge obtained about markets, customers, competitors, and tech-
to support their industrial development. On the other hand, India has conducted relatively nologies reduces innovation risks and makes a sustainable contribution to the company’s
path-following catch-up. International collaboration still remains among the US, EU and strategic orientation, organizational structure, and workflow organization. Those who want
Japan as it has been developed over a long time. However, it is now changing with the to change the existing processes and procedures or to implement sustainable concepts
emergence of Asian countries. into practice require vision and expertise. Companies are successful when they master the
dynamic, rapidly changing markets of the future. For this to happen, companies must be
WE-12.2 [R] The Influence of R&D Partnership Network on Firm Performance
quick to identify upcoming market trends and opportunities for innovative technologies, and
Based on the Perspective of Social Network: The Case of Taiwan LED Sector
incorporate them in their business strategy. Creative and passionate individuals who have
Chao-Chih Hsueh; National Pingtung Univ. of Science and Tech., Taiwan knowledge of the requirements of the economy can acquire a vision for the future. From the
Chun-Chieh Wang; National Taiwan University, Taiwan laboratories of the Fraunhofer-Gesellschaft, Professor Bullinger gives fascinating insights
Scholars have drawn on network literature to highlight the importance of external resources on the development and outlines some secrets about what top innovators have in common.
available to the firm through its networks. This purpose of this study is to investigate wheth-
er the position of an R&D partnership network affects the firm performance. Based on this HA-00.2 [K] Lessons from History: How the West Surged Ahead, and How the
perspective, we examine the effect of the government-sponsored R&D consortia in Taiwan. East Finally Caught Up
This kind of policy encourages firms to take part in innovative technology fields, to develop Bulent Atalay; Scientist, Artist and Author, United States
technologies with strong potential for huge economic benefits, and to encourage academia Five hundred years ago a number of conditions existed in Europe that enabled Western
and industry to collaborate and ultimately increase industrial competitiveness. We construct civilization to make unprecedented progress and to surge ahead of the rest of the world.
the R&D partnership network in the liquid crystal display (LED) industry by using 140 firms While the empires of the East gained inertia and remained largely stagnant, relatively small
and test the hypothesis by using 60 listed public firms. The results show that a firm joined countries in Europe - England, France, Spain, Portugal, and Holland - embarked on the
in government-sponsored R&D consortia has better centrality and the structure hole than Scientific Revolution, which eventually led to the Industrial Revolution of the eighteenth-
the others. The results also indicate a positive relationship between centrality, and patent century, fueled by an irreversible fusion of science and technology. Europeans colonized the
number and structure hole and patent number, but the network position of firms did not New World, as well as Africa and Asia. By the mid-16th century the Ottoman Empire could
influence the firm financial performance. This study may lead to a better understanding of have claimed the Mediterranean as the “Ottoman Lake.” It had reached its greatest extent
the effect from the government-sponsored R&D consortia and of the relationship between and would soon begin a decline. Three hundred years later Czar Nicolas I of Russia would
the firm network position and firm performance. The article concludes with implications for characterize the Ottoman Empire as “the sick man of Europe.” And by then, the English
theory, research, and practice. could claim, “The sun never sets over the British Empire.” We will investigate the conditions
that gave rise to the Scientific and Industrial Revolutions, and for the West to peak. The East
WE-12.3 [R] Empirical Research about the Regional Innovation Capability
- first Japan, and then Korea, and finally China - only after changing its operating system
Based on China’s Patent Application Activities
would accelerate and catch up with the West.
YanRu Qi; Beijing Institute of Technology, China
Yun Liu; Beijing Institute of Technology, China HB-01 Innovation Management-8
Yuanyuan Hou; Beijing Institute of Technology, China Thursday, 7/31/2014, 10:30 - 12:00
The paper selects the invention patent applications as measures of China’s innovation ca- Room: Ootori 1
pability and utilizes the characteristic index of patent influence factors. It is based on type B Chair(s) Dietmar H Winzker; University of Pretoria
grey correlation between two of which to calculate and determine the Lag and index weight
of influence of different characteristics of the indicators on China’s innovation capability. HB-01.1 [A] ‘Carve-Out’ Scheme to Develop Technology Driven Strategic
On this basis, we calculate the regional innovation capability of 30 Provinces, municipalities Businesses
and autonomous regions in 2011 and divided these regions into four echelons. Seiichi Watanabe; TechGate Investment Inc., Japan
Hitoshi Masuya; TechGate Investment, Japan
Seiichi Kato; TechGate Investment, Japan
HA-00 PLENARY - 5 Today the Internet together with the progress of semiconductor technology are dramati-

118 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
cally changing the business environment, threatening existing businesses as well as offer- the knowledge intensive manufacturing industry. However, few studies explore the mod-
ing new opportunities. K. Doi and the authors formalized a scheme that “carves out” key erating effect of environmental uncertainty among knowledge characteristic, self-efficacy,
personnel and technology from established companies and research institutes to incubate and employees’ innovation behavior in manufacturing industry. Therefore, we address the
them as start-ups and create technology driven strategic businesses, following the earlier research gap by investigating sales and R&D employees in the manufacturing industry.
examples of Sony Play Station and Japan Display Inc. The “Technology Carve-Out Fund” Our results show that knowledge characteristic has positive effect on employees’ innova-
was successfully raised in 2005, with a commitment of approximately 40 million U.S. dol- tive behavior for the R&D employees. Furthermore, self-efficacy has a positive effect on
lars. Under the scheme, 10 start-ups have been “carved out.” A series of “carve-out,” in- employees’ innovative behavior for both sales and R&D employees. Finally, environmental
cubation and exit exercises demonstrate the effectiveness of the scheme, and lessons have uncertainty has a positive moderate effect on the relationship among knowledge character-
been learned. Understanding these lessons may allow for greater success in the future. istic, self-efficacy, and employees’ innovation behavior.

HB-01.2 [A] A Preliminary Study on Manufacturing Servitization in Machine HB-02 New Product Development-6
Tool Industry Thursday, 7/31/2014, 10:30 - 12:00
Hsiao-Chen Mei; Precision Machinery R&D Center, Taiwan Room: Ootori 2
Peter J Sher; National Chi-Nan University, Taiwan Chair(s) Supachart Iamratanakul; Kasetsart University
Chu-Wen Chen; National Chi Nan University, Taiwan
Shihmin Lo; National Chi-Nan university, Taiwan HB-02.1 [A] Managing Document Scanner Development at PFU
Masahiko Kobako; PFU Limited, Japan
Manufacturing servitization will be a turning point for machine builders to build competitive
advantage to fight against cost-down oriented competition from emerging countries. We A document scanner is a capture device to digitize paper documents. In corporate activi-
conduct a preliminary study on manufacturing servitization with the model of Product Life ties, the digitization of paper documents is an effective way for quick information searches,
Cycle Service to identify the progress of manufacturing servitization in machine tool indus- reduction of the storage space and the transportation cost, and business continuity in case
try. Five cases of global machine tool manufacturers not only show the difference between of disaster. Today, many people employ document scanners for their businesses worldwide.
each other but also point out how they approach manufacturing servitization. In addition, the number of individual users who digitize their own books has been increasing
as mobile devices (e.g., tablet computers) become popular. PFU Ltd. has been engaged in
HB-01.3 [R] An Empirical Study on University-Industry Collaborative the development of scanners for more than 20 years, and in order to satisfy the changing
Innovation from Science of System Perspective user and social needs, paper feed and control technologies have evolved as the core tech-
Liang Mei; Zhejiang university, China nologies. As a result, we have the world No.1 share in the document scanner market. Now,
Yangxue Xiang; Hangzhou Normal University, China “ScanSnap” has become the most popular scanner for personal use worldwide. This paper
Jin Chen; Zhejiang University, China describes our efforts, development concept, market creation and functional evolution in this
successful case of the “ScanSnap.”
The collaborative innovation of university-industry was discussed from the science of
system perspective. On the basis of the synergetic perspective, this paper analyzes the HB-02.2 [A] Study on Enhancement of the Mobility for New Product
dynamic evolution law of innovation capability of university under the process of university- Development in SMEs
industry collaborative innovation. The research indicates that the science of system can be
Mayumi Yoshida; Matsumoto Machine Co.,Ltd., Japan
used to solve the uncertainty of administrative decision. This paper established the logistic
Takashi Sasakawa; Matsumoto Machine Co.,Ltd., Japan
model composed of university knowledge production capability, knowledge transmission
Kaname Matsumoto; Matsumoto Machine Co.,Ltd., Japan
capability, and knowledge dissemination capability on the basis of “B-Z” model. Through
Koichi Murata; Nihon University, Japan
stability analysis and simulation, we discussed these three capabilities’ evolution law and
determined dominate capability elements, then the evolution law of the three Chinese uni- In most small and medium enterprises (SMEs) in Japan, which is recognized as an ad-
versities in the process of university-industry collaborative innovation will be studied by vanced country of manufacturing industry, they have polished their core technologies and
confirmatory empirical analysis. The study tried to provide policies of internal capability delivered new values to a society through the collaboration with members of their sup-
coordination for university-industry collaborative innovation. ply network of the world. This study discusses small and medium manufactures which
are concerned in a social infrastructure construction. In particularly, Matumoto Machine
HB-01.4 [R] Exploring the Effects of Knowledge Characteristic and Self- Corporation is forced as one case company of the object field. They have manufactured
Efficacy on Employees’ Innovative Behaviors: The Moderating Effect of machine tool accessories and supplied the products to their customers who contribute to a
Environmental Uncertainty construction of social infrastructures. This paper tackles with a systematization of a proce-
Huei-Mei Liang; National Sun Yat-sen University, Taiwan dure of new product development to match customer needs under the limited management
Rui-Hsin Kao; National Quemoy University, Taiwan resources. And then, in order to confirm the utility of the proposed procedure, three stories
Yu-Shan Hung; National Sun Yat-sen University, Taiwan of new products are described such as 1) a chuck for an exchange time reduction, 2) an
Pei-Yu Chien; National Sun Yat-sen University, Taiwan electric chuck for friendly environment and 3) a rotary table of numerical control machine
utilized in the factories for cars, airplanes and power facilities.
Along with global marketing competition and shortened product life cycle, many firms at-
tempt to engage in product innovation in order to create new products for sustaining their HB-02.3 [R] Degree and Type of Inter-organizational Learning Required in
competitive advantage. Prior studies have indicated that firms’ successful product innova- Strategic Alliance’s First New Product Development Project: The Tradeoff
tions are intimately linked with employees’ innovative behavior. Furthermore, some previous Between Benefits and Risks
studies also indicate that knowledge characteristic and self efficacy are important factors
Yuosre F Badir; Asian Institute of Technology, Thailand
to improve organizational development; however, few studies investigate the relationship
among knowledge characteristic, self-efficacy, and employees’ innovation behavior. There- We draw on theories of inter-organizational learning, social networks, and transaction cost
fore, we attempt to explore these relationships in this study. On the other hand, environ- economics to examine two strategic options available to a firm in managing a new strategic
mental uncertainty is a key influencing factor in the competitive environment, especially for alliance’s first NPD project. These two strategic options are “benefits-driven strategy” and

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 119
SESSIONS
“risk-driven strategy.” In the first option, the management may encourage its project team including extremely fewer L and S. This indicates that quantitative embodiment type has a
to have a highly intense level of communication, and use rich communication media with broader scope than qualitative embodiment type.
the firm’s partner team so as to reap maximum benefits of inter-organizational learning.
In the second option, due to transaction-cost-economizing considerations and the fear of HB-03.2 [R] The Relationships Between the Patent Deployment Strategy and
partners’ opportunistic behavior, the management may encourage its project team toward Patent Value
low intensity level of communications, and a lower degree of media-richness. Under each Ke-Chiun Chang; Wuhan University, China
option, we identify: the amount and type (tacit vs. simple) of inter-organizational learning Juan Hao; Wuhan University, China
required and the risks of partner’s possible opportunistic behavior and cost of communica- Chihchang Chen; Taiwan Shoufu University, Taiwan
tion with this partner. We examine the strategic option that would be selected under several Chien-Chung Yuan; National Yunlin University of Science & Technology, Taiwan
conditions and propose the optimum option, based on the trade-offs between the benefits
In addition to a patent’s basic characteristics such as claims and citations, patent value is
and risk. These conditions are: i) type of innovation (radical/incremental), ii) competitor/
embodied in the company strategy as well. We apply two variables to measure company
non-competitor partners (high/low partners’ market overlapping), iii) NPD mode of work
strategy: patent family depth and earn plan ratio. Patent family depth presents the degree
(separate vs. integrated) and iv) partners with similarity/complementary technical skills.
to which certain fields and markets are valued by its company. Earn plan ratio indicates the
degree that a patent family could be cited by later innovators and contenders. This study
HB-02.4 [A] Generic Customer Self-service Options for Developing Country
applies a logistic regression model to analyze a sample of LED industry. The results dem-
Markets
onstrate that patent value has a positive relationship with patent number of patent claims,
Ganesh N Prabhu; Indian Institute of Management Bangalore, India
number of backward citations, patent family depth, and earn plan ratio.
Customer self-service options reduce delivered cost of products and enable customers
to customize their product during final assembly. Cost reduction by self-service is clearly HB-03.3 [R] The Determinants of Valuable Patents
higher in developed countries given lower labor availability and higher labor cost, and their Ke-Chiun Chang; Wuhan University, China
customers are often more adept in the use of self-service. In contrast, developing country Juan Hao; Wuhan University, China
customers use cheap local labor, are less adept in the use of self-service, and are unlikely Chihchang Chen; Taiwan Shoufu University, Taiwan
to favor self-service options unless they are significantly cheaper. Lower literacy and in- Chien-Chung Yuan; National Yunlin University of Science & Technology, Taiwan
ability to follow written instructions can make usual self-service options unviable in many
Patent litigation has become an important strategic instrument through which firms exercise
developing countries. However, the cost savings in moving final assembly to customers can
their patent rights, reflecting competition and conflicts between R&D contenders. A patent
be significant even in developing countries as compact packing can significantly reduce
more likely to be litigated can be considered as a more valuable patent. Therefore, the
packaging costs, transit damage and transport costs. We identify a set of generic self-
objective of this paper is to investigate the patents that non-practicing entities would be
service options for developing countries that can leverage such cost reductions and low
interested in, the characteristics of patents that they would consider valuable, and the dif-
cost local labor to enable greater market penetration through lower prices. We draw insights
ference between patents under litigation or not.
from several industries in India that have created viable product-service combinations that
leverage cheap local labor to create “last mile” customization. These self-service options HB-04 Technology Adoption-3
have high potential as developing country markets are highly price sensitive and yet require Thursday, 7/31/2014, 10:30 - 12:00
robust and customized products. Room: Zuiun 1
Chair(s) Joe Amadi-Echendu, University of Pretoria, South Africa
HB-03 Intellectual Property-9
Thursday, 7/31/2014, 10:30 - 12:00 HB-04.1 [R] User Perception of Computerised Maintenance Information
Room: Ootori 3 System Implementations
Chair(s) Mary Mathew; Indian Institute of Science
Joe Amadi-Echendu; University of Pretoria, South Africa
Frederick de Wit; University of Pretoria, South Africa
HB-03.1 [R] Evaluation Method for Nature of Basic Invention by Patent
Analysis Computerized information systems are increasingly being used to capture, record, store
Takashi Miyazawa; Toyo Gosei, Co. Ltd., Japan and retrieve data to manage the maintenance of equipment and physical infrastructure. The
Hiroshi Osada; Tokyo Institute of Technology, Japan justification for the costs incurred in implementing computerized information systems sub-
sumes that acceptance of the associated technology by the users will provide the desired
The acquisition of so-called basic inventions which can cover a broader scope is one of
future benefits to the business organization. The study applied the premise that perception
most important purposes in research and development of companies and research institu-
influences acceptance to assess the implementation of computerized maintenance man-
tions. However, there have been few quantitative studies on the nature of basic invention.
agement software systems in a number of user organizations. Respondents to the study
The authors have explored an evaluation method for the nature of basic invention. The
indicated that ease of use, usefulness and system characteristics were strongly dependent
authors found that claimed inventions can be categorized into two types according to the
on the level of training of the user during the implementation of the computerized mainte-
description of specification regardless of technical fields. One is the invention which has a
nance management software system, thus reiterating that user training influences percep-
patent claim based on quantitative and factual description of embodiment of specification,
tion which, in turn, influences user acceptance of technology.
while the other is the invention which has a patent claim based on qualitative description of
embodiment. The former is referred to as “quantitative embodiment type” while the latter is HB-04.2 [A] Applying DNA Chip Technology to Distribution of Agricultural
referred to as “qualitative embodiment type.” The two types are closely related to a number Products
of limitation terms (L) included in the patent claim, which functions as terms providing limi-
Yuichi Washida; Hitotsubashi University, Japan
tation to the scope of the patent claim, and number of specifying words (S) included in the
Nobuhiro Gemma; Toshiba Corp., Japan
patent claim, each of which specifies a term that has already appeared in the patent claim.
Hiroaki Goto; Toshiba Corp., Japan
Compared to qualitative embodiment type, quantitative embodiment type has patent claim
Masayoshi Takahashi; Toshiba Corp., Japan

120 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
Ryuji Nakajima; Toshiba Corp., Japan remarkably higher for this company than what was found for other South African industries.
Hideyuki Mannen; Kobe University, Japan Various suggestions are provided to overcome the identified gaps and enhance the project
management maturity of the company in this case study.
Toshiba invented an electrical current detection type of DNA (deoxyribonucleic acid) chip
technology, and holds the basic patent. However, penetration has not been quick. The
HB-05.2 [R] Personal Relationship (Guanxi) Behavior Effect on International
reason lies in the difficulties found in the business model for medical DNA testing of the
Project Management: An Empirical and Comparative Study between South
human body. Difficulties concerning a social consensus on genetic testing, finding applica-
African and Chinese Project Managers
tions, and pharmaceutical approval are major cost factors. So the Ministry of Agriculture,
Dongdong Jiang; University of Pretoria, South Africa
Forestry and Fisheries, Toshiba, and several researchers plan to apply this technology to
Leon Pretorius; University of Pretoria, South Africa
value-added branding for agricultural product exports to create more business opportu-
nities. Another aim is to improve agricultural productivity by preventing highly infectious With increasing globalization, more and more project managers will be involved in manag-
diseases. A questionnaire survey of agricultural producers was completed, and more than ing projects in foreign environments. Knowing the behavioral differences of foreign cultures
70 percent of respondents supported application of this technology to agriculture. However, is a requirement in international project management. Personal relationship (Guanxi) is
where should this technology be introduced in the very long supply chain of the agricultural an important cultural issue for achieving project success in the Chinese community be-
export market? According to our findings, we should try to introduce this technology into cause it is critical for getting favors through these relationships and thus businesses can
wholesaler sectors of local governments in Japan, as well as quarantine authorities at be conducted successfully. In this study Guanxi of Chinese project managers is assessed
export destinations. This finding offers significant suggestions for thinking about where the in a cultural context and is examined in five project activities (i.e., project communication,
technology should be inserted in the supply chain in order to promote market penetration. negotiation, conflict resolution, contract process and team building). Although the question-
naire is designed based on Chinese culture, South African project managers have also
HB-04.3 [R] Convergence or Divergence?: A Comparison of Acceptance and been asked to participate in order to illustrate the differences where applicable. The results
Use of Technology for Smart Phones and Tablets showed significant differences as well as similarities between the Chinese and South Afri-
Chih-Hung Hsieh; Yuan-Ze University, Taiwan can project managers in various behaviors related to Guanxi in these five project activities.
Chorng-Guang Wu; Yuan Ze University, Taiwan
Che-Pei Hsu; Yuan Ze University, Taiwan HB-05.3 [A] Infrastructure for Knowledge of Development in a Japanese ICT
Company
The market position of smart phones is similar to that of tablets, since many similar new
Tomonori Yamashita; Japan Advanced Institute of Science and Technology, Japan
products co-exist in the market, i.e., the “phablet.” Therefore, we applied the Unified Theory
Kunio Shirahada; Japan Advanced Institute of Science and Technology, Japan
of Acceptance and Use of Technology 2 (UTAUT2) model to explore the differences and
Michitaka Kosaka; Japan Advanced Institute Science and Technology, Japan
similarities between smart phones and tablets. Six hundred and seventy questionnaires,
including 365 for smart phones and 305 for tablets, were collected. The result shows that Further functions and enhanced performance requirements made to various information
these two devices differ in some aspects. For smart phone users, the factors Facilitating and communication technology (ICT) equipment have improved technical standards and the
Conditions, Price Value, Hedonic Motivation, and Habit affected Behavioral Intention and scale of development in design. Computer aided design (CAD) systems that support those
Use Behavior. For tablet users, the factors Performance Expectation, Hedonic Motivation, developments are becoming increasingly more complicated and extensive than they were
and Habit affected Behavioral Intention and Use Behavior. The no significant effects were several years ago. CAD system engineers have to learn not only software, but also hardware
seen for any moderating variables (i.e., age, gender, experience). Finally, we concluded design knowledge to make CAD systems. Engineers try to share and utilize knowledge on
that mobile device users choose a device on the basis of different needs. People who use technologies that they obtain from designers who are participating in development. How-
smart phones need more software resources and capabilities and tend to compare prices ever, it is hard to share and utilize information due to the increasing fluidity of engineers
before purchasing a smart phone. However, tablet users tend to consider how the device who are involved in development due to diversified technologies and short-term develop-
can help them improve work efficiency or the quality of their daily life. The results can serve ment. The authors researched the sharing and utilization of development knowledge at an
as a reference for manufacturers of these devices to improve their products and services. ICT development company that they worked at, and report the current situations that were
found from interviews with engineers, and show the consideration of the future knowledge
HB-05 Project/Program Management-3 management infrastructure.
Thursday, 7/31/2014, 10:30 - 12:00
Room: Zuiun 2 HB-06 Science and Technology Communication-2
Chair(s) Dongdong Jiang; University of Pretoria Thursday, 7/31/2014, 10:30 - 12:00
Room: Chidori
HB-05.1 [A] Case Study on Project Management at a Mineral Sand Chair(s) Fujun Ren; China Research Institute for Science Popularization
Organization
Ntokozo Nhlengethwa; University of Pretoria, South Africa HB-06.1 [R] Relationships between Government and Media in S&T Crisis
Elma Van der Lingen; University of Pretoria, South Africa Communication: A Study Based on Cases of S&T Crisis in China
Jie Ren; China Research Institute for Science Popularization, China
A study on project management maturity has been conducted in the mining sector, spe-
Hongbin Gao; China Research Institute for Science Popularization, China
cifically a mineral sand organization, in order to compare this company’s project manage-
Qiutan Shen; Bank of Guizhong , China
ment maturity with other industries in South Africa. The study further identifies gaps in the
company’s project maturity and makes recommendations to address these. The 5-level Since the beginning of the Industrial Revolution, science and technology have been making
project management maturity model has been applied, and an average measurement of a profound impact on every aspect of human society. While scientific and technological
2.92 out of 5.0 was obtained. On the project management maturity scale, this is close to progress has provided various modern conveniences, it has also brought negative effects
level 3 or the Defined stage. The results obtained for this company compared very well with on human life. People have become increasingly aware of the role science and technology
previous project management maturity results for South African industries, although not in play in environmental pollution, ecological damage and weakened social morality, and their
the same sector. Due to the nature of the mining industry, the Risk knowledge area scored questioning of science and technology per se has led to what is termed the crisis in science

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 121
SESSIONS
and technology. The government, media and public are three basic elements for S&T crisis HB-07.1 [A] A Cost-Benefit Analysis of Investing in Safety and Risk
communication. They interact and game with each other and yet are so close to each other Engineering: The Case of Oil & Gas Transportation Services by Pipelines
as to form a whole system. In S&T crisis communication, therefore, information transfer Alexander Guzman; Ritsumeikan Asia Pacific University, Japan
between the government and public is equally as important as communication between the Behrooz Asgari; Ritsumeikan Asia Pacific University, Japan
government and media. The government is the source of information. In resolving crisis, it
Most decision frameworks regarding the implementation of activities to mitigate the risk
should use the platform and communication channel offered by the media to provide the
of failure in pipelines are based on a screening process under a considerable degree of
public with adequate scientific information in a timely manner, as this is crucial to reassur-
uncertainty, which is generally derived from a subjective judgment or lack of sufficient
ing the public, mobilizing its strength, building popular trust in the government, and raising
information. Since the screening process is designed mainly to prioritize the risk mitigation
the credibility of the media. This paper defines S&T crisis as well as its causes and catego-
activities according to an acceptable level of risk, the risk index cannot be used to perform
ries, analyzes the interaction among the government, media and public, and addresses the
a cost benefit analysis. Therefore, the current challenge to pipeline operators concern-
following issues: the separate functions and the interrelationship of the government, public
ing pipeline sustainability is implementing risk mitigation activities, such as environment
and media in S&T crisis communication; their interactive behaviors as reflected by media
protection initiatives or safety measures. This study attempts to introduce a framework to
coverage; and how to help create a positive pattern of S&T crisis communication involving
measure the benefits of the investment in safety measures for pipelines using fuzzy logic as
the government, public and media.
a tool for dealing with uncertainty. Thus, this paper provides a way to determine the surplus
HB-06.2 [R] A Case Study of Mobile Popularization of Science and between the value of mitigated risk and the costs of the activities associated with such
Technology Infrastructures in China mitigation, using the possibility theory from the fuzzy logic to determine the values of the
risk. Therefore, it is possible to determine if the costs associated with these risk manage-
Ren Fujun; China Research Institute for Science Popularization, China
ment activities are reasonable or not, dealing with a degree of uncertainty of the data. The
Chen Keke; China Research Institute for Science Popularization, China
proposed framework is considering variables such as threat and consequence scenarios,
The primary purpose of this paper is to summarize the history and status of China mobile probability of adverse events, vulnerability, failure modes, percentages of risk reduction
science and technology museums, as well as the trend being predicted. The method used and mitigation costs.
in this paper is documentation, theoretical analysis, investigation research and case study.
It is analyzed that the mobile science and technology museums are characterized in so- HB-07.2 [A] The Initial Study of Industrial Competitiveness in Accordance
cial fund using and target audience service, and the regulations are concluded. It is also with the Indicator of the Accreditation of Environmental Management: The
concerned with how the mobile popularization of science and technology infrastructures Case of Shoes Industry
(including mobile science and technology museums and science wagons) promote the sci- Sheng-Tsai Yu; Feng Chia University, Taiwan
ence popularization enterprise in China, and the social impacts are also mentioned. It is Pao Long Chang; Feng Chia University, Taiwan
providing experiences for international counterparts. Ying-Chyi Chou; Tunghai University, Taiwan

HB-06.3 [R] Comparison Study on China-UK Scientists’ Engagement in The International Organization for Standardization (ISO) published the standard of ISO
Public Outreach Activities 14001 environment management system in September of 1996. After the publication of
ISO 14001, many environmental accreditation systems were developed. Many famous
Fujun Ren; China Research Institute for Science Popularization, China
brands developed their environment system, for example, the system of restricted sub-
Xuan Liu; China Research Institute for Science Popularization, China
stance limit of Nike. This study focused on the supply chain of the shoe industry to research
Xiaojiong Wang; Institute of Policy and Management,CAS, China
how the environmental management systems were maintained and what were their ap-
Lin Yin; China Research Institute for Science Popularization, China
proaches to save energy, reduce the production cost and pass the environment accredita-
Nowadays, scientists are supposed to have the obligation to inform the public about what tion. In this study, we interviewed one shoe factory, five leather tanneries, and also finished
they are doing and what effect their research has on society, and compared with other a survey of 15 leather tanneries, and as the result, they all passed the ISO 14001 or the
professionals, scientists have incomparable advantages in pubic science communication Leather World Group accreditation which are required by many worldwide athlete brands.
activities. In China, scientists’ engagement in public outreach activities has attracted more This study found that the environmental accreditation became a basic element to become
and more attention of both government and science communities in recent years. But Chi- more competitive; however, it is not the guarantee for new orders. However, in the process
nese scientists’ engagement in outreach activities has remained at a lower participation to have the environment system, the leather tannery fulfilled the management system to
rate compared with western countries. In the meantime, UK universities and research insti- achieve the synergy of quality, reduction of the material loss and power energy, and water
tutes have abundant experience in promoting and supporting their scientists to get involved resource saving. In this fashion, they not only enhanced the satisfaction of customer but
in public outreach activities. This paper conducted a comparative study between UK and also reduced the cost of production and strengthened their competitiveness.
China scientists’ outreach activities. Two typical groups of researchers were selected from
each country. The analysis covered four dimensions in scientists’ public outreach activities: HB-07.3 [R] Measuring and Explaining Government Performance for
the policy and regulation environment; the main forms and methods; the major content and Developing Solar Electricity Market
range of audience; and the incentives and evaluation of their efforts. From the comparison Chien-Huei Wu; Academia Sinica, Taiwan
findings, the author intends to learn more about the status and local features of outreach Feng-Shang Wu; National Chengchi University, Taiwan
activities in each country. At last, the paper will provide policy recommendations on how to Wei-Ying Chen; National Cheng Chi University, Taiwan
promote more scientists to get involved in the public outreach activities, as well as how to
This paper evaluates the productivity of countries worldwide for developing a solar electric-
improve the efficient and quality of outreach activities in China.
ity market by addressing the following questions: (1) To what extent should governments
HB-07 Environmental Issues-2 further decrease their support while maintaining the electricity utilization at the current
Thursday, 7/31/2014, 10:30 - 12:00 level? (2) To what extent should governments increase the production of solar electric-
Room: Shirasagi 1 ity generation and decrease the emission of CO2 air simultaneously? To comprehensively
Chair(s) Carlos E Atoche-Kong; Universidad de Monterrey (UDEM) address both questions to improve energy utilization efficiencies, those of countries are
evaluated by using Non-Separable DEA model (DEA measure with non-separable desirable

122 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
and undesirable outputs for evaluating efficiency). This case study of 25 solar-development in terms of information, especially with regards to time (scheduling data) and cost, from the
countries with the panel data covering the period of 2009 - 2012 reveals that pure techni- initial estimating and budget data. Based on the findings of the investigation, it is explored
cal efficiency of developing countries is slightly more efficient, on average, than that of how implementation of Building Information Modeling, as part of Information Management,
developed countries. However, the total efficiency of developed countries does appear to be can provide more efficient project control within the South African construction industry.
significantly more efficient than that of developing countries. Besides, the results of this pa-
per point out that inefficient countries could reduce their total expenditure and investment, HB-09.3 [A] Building Communications System: Takenaka’s M2M Platform
days for getting electricity, total electricity generation and CO2 emission in a given output for Building Management & Application Interface
and/or increase their proportion of solar electricity based on a constant input respectively to Yasutomo Matsuoka; Takenaka Corporation, Japan
become efficient countries among their peer groups.
In this presentation, we introduce Takenaka Corporation’s Machine to Machine (M2M)
communications platform for building management with its system architecture and some
HB-08 TUTORIAL: Daikin Industries - Next Generation’s Innovation
implementation case studies, including energy data visualization, demand response, and
Management
utilization of building information modeling (BIM) data at building operation. While conven-
Thursday, 7/31/2014, 10:30 - 12:00
tional buildings have been practicing various energy savings and building management
Room: Shirasagi 2
measures by each building individually, the recent innovation of information and communi-
Speaker(s) Katsuni Kawahara; Daikin Industries
cation technologies (ICT) proposes valuable solutions by enabling interconnection between
In Daikin Industries, various approaches for generating innovations have been initiated building systems and miscellaneous devices, such as end-use appliances, mobile phones,
within the company’s innovative and comprehensive management. Today, as a part of automotive, and power grid. To enhance the synergy of state-of-the-art ICT and building
its innovation management initiatives, the overview and objectives of the Technology and engineering, Takenaka Corporation has developed an open-source, multi-connection, ex-
Innovation Center (TIC) – a newly established technological development base scheduled tensible information and control platform called “Building Communications System.” Tak-
to be opened in fall 2015 – will be introduced along with the TIC’s innovation manage- enaka Corporation is one of the largest planner, architect, engineer and contractor firms in
ment endeavor. Japan, with yearly sales of $9 billion, 20 overseas offices, and the largest construction R&D
laboratory in the world. One of the fields of research is building environment and energy
HB-09 Information Management-1 management, including building control systems and strategies, net-zero energy buildings,
Thursday, 7/31/2014, 10:30 - 12:00 and smart community.
Room: Hibari 1
Chair(s) Richard Weeks; University of Pretoria HB-10 Technology Management in the Health Sector-2
Thursday, 7/31/2014, 10:30 - 12:00
HB-09.1 [R] The Impacts of Safety Climate and Computer Self-Efficacy on Room: Hibari 2
Near-Miss Incident Reporting Intentions Chair(s) David Kruger; UNISA
Wen-Jywan G Su; Far East University, Taiwan
HB-10.1 [R] Development of a Hierarchical Decision Model (HDM) for Health
Near-misses management has drawn the attention of safety specialists to reduce the likeli- Technology Assessment (HTA) to Design and Implement a New Patient Care
hood of future catastrophes and improve employee safety and process reliability. Though Database for Low Back Pain
near miss reporting systems could be implemented successfully from a technical perspec-
Liliya Hogaboam; Portland State University, United States
tive, success may depend on employees being willing to use the delivered system. This
Brian Ragel; Oregon Health & Science University, United States
paper examined the impact of safety climate on near miss reporting intention. We defined
Tugrul Daim; Portland State University, United States
a model of near miss reporting system usage intention by incorporating safety climate with
behavioral intention theory, including theory of reasoned action (TRA) and extended technol- Decision-making in healthcare towards the use, implementation and design of assistive in-
ogy acceptance model (TAM2). In our analysis, we found out that the behavioral intention to formation technologies like a patient care database is looked at from multiple perspectives.
use a near miss incident reporting system was affected indirectly by safety climate and self- We propose utilization of hierarchical decision model (DHM) for new patient care database
efficacy. And computer self-efficacy had less impact on intention than safety climate. Also, design for low back pain at Oregon Health and Science University (OHSU), Portland, Oregon.
the behavioral intention was directly influenced by subjective norm, perceived usefulness An extensive literature review provides justification for the criteria used. The model could
and perceived ease-of-use. Subjective norm exerted almost the same impact on intentions be used for other patient care software assessment in healthcare. The strategies (2nd layer
as perceived usefulness did. Managerial implications are then discussed. of the model) could be revised to further fit the needs of a particular department. The next
stage of the current research is model implementation, expert quantification gathering and
HB-09.2 [R] Building Information Modelling as an Information Management analysis at OHSU.
Tool: A South African Perspective for Contractors Who Take on Design
Responsibility HB-10.2 [R] Exploring the Current and Future Role of ICTS in HIV/AIDS
Ursula O Eicker; University of Pretoria, South Africa Intervention Programs in South Africa
Richard Weeks; University of Pretoria, South Africa Babasile D Osunyomi; University of Pretoria, South Africa
Sara S Grobbelaar; University of Pretoria, South Africa
Measures need to be in place during the construction phase to insure that the final project
design adheres to the contract specifications and that the project progress is in line with At 10.0% of the population in 2013, South Africa has the highest percentage of people
the contract document and that the resources are managed accordingly. This is where living with the HIV/AIDS virus in the world, with the total number of people living with the
information technology would benefit the project management aspect of construction and HIV/AIDS virus in South Africa estimated at 5.63 million. Although the mortality rate of the
provide information integration throughout all facets of construction. Building information epidemic is on a steady decline, the HIV/AIDS epidemic has adverse impacts on the socio-
modelling is an information technological process that aims to streamline the control of a economic development status and human capital of South Africa. The key aim of this article
construction project throughout all the different stages of the project life span. The prelimi- is to gain a thorough understanding of the potential benefits of employing information and
nary investigations suggests that there may be shortcomings on how projects are managed communication technologies (ICTs) in HIV/AIDS intervention programs. We review the status

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 123
SESSIONS
quo of the implementation of such technologies for selected interventions in the service the market. Creativity is central to the innovation process. Creativity has been the subject
delivery and care HIV/AIDS value chain and provide suggestions made by ICT specialists on of intense multi-disciplinary research and a huge volume of academic literature exists on
how activities along the HIV value chain can be strengthened through ICTs. Quantitative and the subject. It has been studied from many perspectives, such as psychology, psychomet-
qualitative data was gathered to conduct this study. A survey was completed by managers rics, cognitive science, aesthetics, design research, and management. This study focuses
of 20 HIV/AIDS intervention programs followed up by semi-structured in-depth interviews on creativity in technology and engineering and the management thereof. In this paper a
with these respondents. A further 5 in-depth interviews were conducted with experts in conceptual framework of creativity is proposed that attempts to unify and synergize much
the ICT area for exploring how ICTS can be used to strengthen activities along the HIV/ of what is known about creativity. Three case studies of recognized creative engineers were
AIDS value chain. Through the research we discovered that the level of ICT implementation conducted to investigate their creative behaviors. The findings were used to test the theory
in HIV/AIDS programs is still nascent due to the existence of some infrastructural barriers, of creativity and specifically the validity and utility of the proposed conceptual framework in
inadequate access to funding, inadequate ICT implementation policies, governance and an engineering environment. It was found that the most important dimensions of creativity
structures, and a low level of maturity of the country’s eHealth system. in an engineering environment, particularly during product design and development, are
technical challenges, a conducive environment for creativity, and personnel that is studious
HB-10.3 [A] Preparing to Use Informatics Medicine, and Trends in the Age of and has high self-efficacy and that are able to think both laterally (right-brain) and analyti-
Meaningful Use cally (left-brain). This research has value for the management of creativity in technology
Shu-Hui Hung; National Center for High-performance Computing, Taiwan and engineering. The framework as presented here can be a useful tool to structure and
Chin-Hsien Wang; National Center for High-performance Computing, Taiwan manage creativity in a technology-based organization.
Hsin-Hung Lin; National Center for High-performance Computing, Taiwan
HD-01.3 [A] Insigma’s Technological Innovation Ecosystem for Implementing
Mistaken or wasted medicine has been a problem to the Taiwanese government, not only
the Strategy of Green Smart City
the worsened condition of patients’ health by mistaken medicine but also the wasted or
Kun Wang; Zhejiang University, China
thrown away medicine that may lead to costly medicine expense and environmental pol-
Jin Chen; Tsinghua University, China
lutions as well. According to Taiwan government records, more than 130 tons of medi-
Zongxi Zheng; Zhejiang University, China
cine was abandoned in the year 2011. The most obvious reasons for people abandoning
medicine are self-adjusting or self-stopping medicine by themselves; sharing medicine with In 2004, in the report of “Innovative America” by the Council on Competitiveness, an in-
friends; and forgetting or mistiming of taken medicine. In the experiment, we intended novation ecosystem was first proposed, which has provided a new way for companies to
to provide a web-based portal to assist patients for searching the medicine side effects compete in such a competitive society. Then, several literatures have focused on this area,
information via our dataset of medicine definition or compounds, usage notice, side effects and Chinese scholars have especially done some research about the enterprise technologi-
and so on. The dataset contained and integrated from medicine manufactures prescrip- cal innovation ecosystem. Insigma, as one of the excellent IT service providers in China, has
tions and pictures and two medical centers, which, based on the Taiwan government’s constructed a successful technological innovation ecosystem in implementing its strategy
provided medicine database, and in addition, the resulting information from web surfing in of “Green smart city.” In this article, we will first make a literature review about the enter-
the text mapping search engine will also be considered as well. The dataset itself needs prise innovation system focusing on the structure and operation mechanism. Then, we
to be leveraged and structured as the promise of meaningful use. We consider linking the will provide a case analysis which comprehensively describes how Insigma builds its own
chronic disease management such as kidney disease and asthma for medicine suggestions enterprise technological innovation ecosystem and how the system works. We will also in-
between patients and health providers. troduce a kind of international innovation institute, which works like a regional technological
innovation ecosystem as the support of Insigma’s strategy.
HD-01 Innovation Management-9
Thursday, 7/31/2014, 14:00 - 15:30 HD-01.4 [R] Conception of the Inductive Reverse Innovation by Developed-
Room: Ootori 1 Country Multinational Enterprises
Chair(s) Marcelo A Machado; Kwantlen Polytechnic University Nanami Furue; Hitotsubashi University, Japan
Yuichi Washida; Hitotsubashi University, Japan
HD-01.1 [R] Innovation as a Solution to an Airline’s Operations Crisis
In recent years, international enterprises in developed countries have tended to develop
Thiago H Imai; University of Sao Paulo, Brazil
goods on the spot for emerging markets in emerging countries. This has been done in an
Alceu S Camargo Jr.; University of Sao Paulo, Brazil
effort to find cheaper manufacturing routes. However, a recent study on reverse innovation
Paulo T Nascimento; University of Sao Paulo, Brazil
has shown a completely new type of dramatic innovation produced in developing countries
In this paper, we distinguish “crisis management” from “disaster management”. We em- “reversed” to advanced developed markets. The goal of this study is to show the availability
ploy “disaster management” when human lives are lost. “Crisis management” refers to and utility of the reverse innovation framework, when employed by developed-country mul-
the solution of an operations crisis without lost lives. Our empirical illustration will be a tinational enterprises (DMNEs). First, we explain the theoretical structure of reverse innova-
2010 Brazilian Airline operational crisis, which had its origin in the crew schedule planning, tion, using previous innovation studies as well as some similar concepts, and hypothesize
analyzed through the extended case method. We have found that a very proactive “disaster why and how specific innovations generated in developing countries reverse to developed
management” does not imply even a mild reactive “crisis management”. We have also markets. Second, we proposes a two-type classification system to explain multiple cases
found that the solution of a crisis may lead to many good ideas and operational progress. of reverse innovations, Inductive Reverse Innovation (IRI) and Coincidental Reverse Innova-
To avoid new operational crisis, the company adopted process improvements and created tion (CRI), and discuss the characteristics of goods likely to achieve reverse innovation. In
a dedicated permanent group, a new administrative structure. order to examine these hypotheses, we interviewed a variety of global Japanese compa-
nies, which play an active role in emerging markets. Finally, we also discuss challenges in
HD-01.2 [R] A Study of Creativity in Technology and Engineering achieving IRI by developed country enterprises.
Andre J Buys; University of Pretoria, South Africa
Herman L Mulder; University of Pretoria, South Africa HD-02 Strategic Management of Technology-3
Thursday, 7/31/2014, 14:00 - 15:30
Innovation is the creation of new products, processes and services, and their acceptance in

124 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
Room: Ootori 2 structure of technology transfer organizations and processes have been discussed in litera-
Chair(s) Awie C Leonard; University of Pretoria ture, but from a policy perspective the effects of technology transfer policy decisions have
not been modeled for their impact. This paper provides a systems dynamics approach to
HD-02.1 [A] Light-Weighting Innovation Strategy: A Roadmap-Portfolio modeling the technology transfer process, tuned using data from the Association of Univer-
Toolkit sity Technology Managers (AUTM) annual report. The systems dynamics model shows that
Clare Farrukh; University of Cambridge, United Kingdom a pure internal focus of a technology transfer office policy on short term licensing revenue
Clive Kerr; University of Cambridge, Great Britain and Northern Ireland maximization via tough licensing terms will result in a suboptimal revenue position for the
Robert Phaal; University of Cambridge, United Kingdom university, and that a relaxation of these terms actually leads to a more optimal returns
position for the university. This has broad impacts on the technology transfer process and
Nikoletta Anthanassopoulou; University of Cambridge, Great Britain and Northern Ireland
suggests further modeling scenarios that may introduce secondary dynamics.
Michele Routley; University of Cambridge, Great Britain and Northern Ireland
The field of strategic technology management contains a number of practical tools to help HD-2.4 [R] Understanding Servitization: A Resilience Perspective
align technology investment with business objectives and so support successful innovation. Ditshegofatso D Milanzi; University of Pretoria/ BHP Billiton, South Africa
However the application of such tools is often seen by organizations as being difficult to Richard R Weeks; University of Pretoria, South Africa
configure, combine, and also resource consuming to deploy. Thus, the research question The economic environment is consistently challenging the ability of organizations to see the
is: can a light-weighted intuitive approach deliver valuable results in a short time and thus future boldly. In addition, customer value has moved from a products specific requirement
provide companies with a tested process that they would be more willing to apply? The aim to a bundle of solutions inclusive of the product and the services associated therewith.
of this research was to develop and test an efficient roadmap-portfolio toolkit approach for Manufacturing companies not only need to adapt to the client pull effect but also require
supporting the development and implementation of innovation strategy by selecting and a sense of positive adaptation in the face of dynamic or significant change. The primary
exploring opportunities. Drawing on literature and practice, the workshop process was de- objective of this research study was to gain an understanding of the concept “servitization”
veloped around structured templates and run in eight organizations (four small companies from a resilience incorporation perspective. An additional aim of the research study was to
and four units of larger companies), with the approach refined using learning from each gain an appreciation of the impact of resilience on a servitized organization or the imple-
application. The roadmap-portfolio toolkit was robust and delivered valuable insights to mentation of a servitization process. The research study suggests that T-shaped sills profile
the companies, many of whom plan to use or adapt it for themselves in further workshops. and relationship management are critical aspects of consideration in fostering the ability for
From a practical perspective, companies can obtain value from light-weighted interactions servitized organizations to adapt to adversity.
if framed correctly; however, a single workshop does not create a whole innovation strat-
egy. It has been demonstrated that efficient, pre-configured toolkits are highly useful and HD-03 Entrepreneurship / Intrapreneurship-3
functional when packaged as a template-based workshop process to support, not replace, Thursday, 7/31/2014, 14:00 - 15:30
wider strategic discussions and decision-making. Room: Ootori 3
Chair(s) Kamijo, Yukiko; Kanazawa Institute of Technology
HD-02.2 [R] The Effect of Firm’s Routine on Product Evolution: The Mobile
Phone HD-03.1 [A] Research on Intellectual Property Management for ‘Technology
Jungsub Yoon; Seoul National University, Korea, South Branding’
Euy-Young Jung; Korea Institute of S&T Evaluation and Planning, Korea, South Yukiko Kamijo; Kanazawa Institute of Technology, Japan
Jeong-Dong Lee; Seoul National University, Korea, South Kazunari Sugimitsu; Kanazawa Institute of Technology , Japan
Seong-Jin Kim; Korea Institute of S&T Evaluation and Planning, Korea, South
Myeonggyu Kim; Seoul National University, Korea, South In this study, we investigated some cases of how to brand the technology held by manu-
facturers and how to maximize the value of their products and services. We also investi-
This paper aims to identify how products evolve by the interaction between consumers’ gated the intellectual property management for “technology branding.” In particular, the
purchase decision-making and firm’s routine. This paper applies the agent-based model method of technology branding utilizing intellectual property law by global companies
to a simulation focused on a mobile phone industry with five firms. The attributes of firms’ will be described.
routines are classified as imitation, incremental innovation, radical innovation, and routine.
Furthermore, consumers’ purchase behavior is estimated by adopting a hedonic pricing HD-03.2 [R] Future Issues of the Intellectual Property System in Japan in
model that reflects the shadow price of the products. The results show that there is more Consideration of a Decade of Pro-Patent Policy
product diversification when firms have similar entry strategies but different new product Hiroshi Kato; Nihon University, Japan
development strategies. Market share of a firm tends to increase when it improves existing
In Japan, the Intellectual Property Basic Act entered into force in March 2003. Over the last
product characteristics rather than introducing new characteristics. Thus, firms that focus
decade, a pro-patent policy has begun to be rapidly promoted in accordance with the prin-
on imitation or incremental innovation dominate the industry.
ciples of the Basic Act with the objective of creating an intellectual property-based nation.
HD-02.3 [R] Understanding the System Dynamics of the University-Industry In particular, reforms of the legal system such as the Patent Act have been promoted, while
Technology Transfer Process and the Potential for Adverse Policy Creep regulations have been enhanced and strengthened with respect to the creation, protection,
Cory Hallam; University of Texas at San Antonio , United States and utilization of intellectual property. Many issues remain, however, and it will be neces-
Bernd Wurth; University of Texas at San Antonio, United States sary in the future to promote legal system reforms in order to strengthen competitiveness
William T Flannery; University of Texas at San Antonio, United States and achieve international harmonization. Japan has been advancing several intellectual
property policies as pro-patent policies for the past ten years as above. However, in other
Numerous investigators have explored the growth and value of the technology transfer countries, there are some trends against pro-patent policies. In this paper, two cases (In-
process from universities to industry. Regional and national organizations have extolled the dia and U.S.A.) are focused on as trends against pro-patent policies, and discussed as a
virtues of technology transfer, and the growth in technology entrepreneurship has been comparative study. In the future, Japan should internationally advance pro-patent policies
touted as a major contributor to regional economic development. The characteristics and in consideration of those trends against pro-patent policies.

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 125
SESSIONS
HD-03.3 [A] Patent Map for Emerging Technologies: A Case of Solar Cells companies need to use new management methods that are not based on conventional
Technology indices to sustain their service businesses. We attempted to build a multi-value structure
Xin Li; Tsinghua University, China layered business model with variations on the time axis. The model was newly generated
Yuan Zhou; Tsinghua University, China in information providing services on the Internet. Here, we propose an effective method of
Lan Xue; Tsinghua University, China managing the new business model.
Lucheng Huang; Beijing University of Technology, China
HD-04.3 [R] Lean Application in Student Finance Department within a
In recent years, emerging technologies have been attracting increasing attention worldwide, Learning Institution Can Lead to High Academic Throughput: A Case Study
due to the emergence of these emerging technologies may have a profound influence on
Pule A Kholopane; University of Johannesburg, South Africa
the global industrial and economic structure. How to identify and grasp the opportunity
Candice Vandayar; University of Johannesburg, South Africa
to develop emerging technologies is an important issue for companies, enterprises, and
governments. This paper, therefore, proposes a framework that integrates patent map with The knowledge of lean principles is just as applicable to offices and other work environ-
experts’ intelligence, attempts to identify emerging technologies, map the development of ments as it is to manufacturing plants. Lean is a theory that can help organizations to
the emerging technologies, and find China’s status in the emerging technologies domain. simplify and organize their working environment so that waste can be reduced, avoid high
The solar cells technology is selected as a case study. This paper will contribute to the employee turnover, and proper equipment and workspace is used. Although services can
emerging technology studies, and will be of interest to solar cells researchers, business be consumed and perceived, they cannot be measured easily and objectively, like manu-
managers, and policy makers. facturing products. An objective measurement is a critical aspect of lean, which requires
data-driven decisions to eliminate defects and reduce variation. Waste and the misuse of
HD-04 Technology Management in the Service Sector-5 time could cost the company and the clients’ money and time, and in an academic environ-
Thursday, 7/31/2014, 14:00 - 15:30 ment, this is known to be extremely valuable. The study focuses on the finance department
Room: Zuiun 1 supporting students in one of the leading South African institutions. There have been a
Chair(s) Pule A Kholopane; University of Johannesburg number of incidents of wastage and non-professionalism identified in that department,
which led to some students not getting their tuition and study material on time and some
HD-04.1 [R] Servitization: An Integrated Strategic and Operational Systems unable to register for the current year. The research attempts to highlight these problems
Framework and provides a solution as to how they can be resolved in order to assist the university to
Richard V Weeks; University of Pretoria, South Africa reach its expected throughput.
Siebert Benade; University of Pretoria, South Africa
HD-04.4 [R] Heuristics of Frugal Service Innovations
The global marketplace is increasingly characterized as being both turbulent and extremely
Ganesh N Prabhu; Indian Institute of Management Bangalore, India
competitive in nature. It is within this context that the servitization strategy assumes rele-
Shreya Gupta; Shri Ram College of Commerce, India
vance in positioning traditional manufacturing institutions to gain a strategic advantage and
enhance their revenue streams. Based on a multi-disciplinary literature review, a strategic Frugal innovations in products are vital in developing countries to reach price sensitive
and operational systems framework was developed and used as a source of reference in customers that seek robust products at low prices. Similarly, frugal service innovations
analyzing a servitization strategy implemented at a South African manufacturing institution. can create larger markets among customers that cannot afford expensive conventional
The framework in effect served as a means to gain an understanding of the integration and services. While frugal innovations in products are easily identified by expert examination,
interaction relationship that exists between the various systems concerned. An important frugal innovations in services cannot be identified without comprehensive mapping of all
finding emanating from the research study was that the institution’s business model itself service processes. We identify three broad innovation heuristics used to achieve frugal-
needed to be significantly adapted in order to implement the servitization strategy. This in ity in services: (a) innovatively combining existing materials, processes and resources at
turn engendered the need for an integrated systems perspective of the change manage- hand through bricolage, (b) innovatively reducing wastage of time, materials and human
ment process adopted. In summary, the research findings and the systems framework resources and (c) innovating on creating self-service options for users. We use a diverse
developed form the focus of this paper, and it is suggested that it could serve as a source set of Indian cases of service frugality to identify and analyze the specific techniques used
of information and reference for management practitioners, engineers, and technologists to achieve frugality within these three heuristics. We then synthesize a conceptual frame of
involved in managing similar servitization strategies. innovation heuristics for frugal services. Our framework is of value to service firms attempt-
ing to achieve frugality without conceding service quality and reliability. It is also relevant to
HD-04.2 [R] Consideration of Model of Service Value Structure for Internet product firms that can add frugal services to reduce commoditization and enhance value of
Information Providing Services: Proposed Multi-value Structure Layered their products. Finally, the heuristics we identify in creating frugal services can be adapted
Business Model for Services to achieve frugality in physical products.
Akira Kondo; Japan Advanced Institute of Science and Technology, Japan
Michitaka Kosaka; Japan Advanced Institute of Science and Technology, Japan HD-05 Project/Program Management-4
Naoko Kondo; DHI Co., Ltd., Japan Thursday, 7/31/2014, 14:00 - 15:30
Room: Zuiun 2
Service businesses have recently been expanding, and economic activities have focused Chair(s) Leon Pretorius; University of Pretoria
on service value exchanges. The Internet has recently become a crucial infrastructure in
our lives, and the number of Internet information service companies has increased. They HD-05.1 [R] Can We Manage Agile in Traditional Project Environments?
are recognized as being a new industry. Business relations are not simple value exchanges
Hans J Thamhain; Bentley University, United States
between clients and providers in this area of business, and they mutually co-create value by
utilizing one another’s information. This information exchange process is stored as data and Agile has gained much attention and controversy as a contemporary project management
is subject to feedback from third party users. This business activity is not only described by approach. While many management practitioners and researchers report great benefits and
using a simple model of a one-to-one money economy but it is also necessary to consider advantages over traditional execution methods, others experienced disappointments or out-
such factors as reputation and economic business models. As a result, service business right failures with this contemporary process, which differs from established principles and

126 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
standards of conventional project management. This paper reports the results of a three- HD-06.1 [R] The Contrast of the Two Evaluation Systems of the Development
year field study into the practices of Agile project management at 37 technology-intensive of Popularization of Science and Technology Infrastructures
companies. It shows that the principles of this contemporary technique are applicable to Keke Chen; China Research Institute for Sci. Popularization, China
most projects independent of their nature, size or IT-orientation, improving resource effec- Zhaohui Li; China Research Institute for Sci. Popularization, China
tiveness, project execution time and overall project success. However, the study also shows
The primary purpose of this paper is to analyze how the evaluation system of the develop-
that for large and highly complex projects, and for most situations outside of software and
ment of popularization of science and technology infrastructure was built in 2008 and why
IT, the Agile methodology must be carefully modified to fit the organizational processes and
and how it was improved in 2012. The method used in our study is documentation, quan-
cultures of the enterprise.
titative analysis, expert interview and summarization. The analysis strongly suggests that in
HD-05.3 [R] Differentiating the Role of Ex-ante and Ex-post Relational today’s China, it is quite necessary to build an evaluation system to measure the develop-
Governance Mechanisms in Regulating Client-Contractor Relationships ment of popularization of science and technology infrastructures, enabling the researchers
to afford good advice to the government in policy-making in the science popularization field.
Seyed Yaser Banihashemi; The University of Sydney, Australia
It is concluded that the evaluation system has its academic value and works quite well.
Li Liu; The University of Sydney, Australia
Furthermore, it would develop in accordance with the changing of the social environment.
Poor project governance is the main cause of project failures for complex projects. His-
torically, formal contracting has been the mainstay of project governance for outsourced HD-06.2 [A] To Delve into Establishment of Science Popularization Industry
projects. However, subsequent studies found that reliance on formal contracting typically Statistical System
results in adversarial relationship between clients and contractors in large construction Weihong Ren; Research Institute for Science Popularization, China
projects, which exacerbates chances of project failure by thwarting exchange of informa- Guangbin Liu; Beijing Institute of Petrochamical Technology, China
tion, hindering collaboration and increasing hostility between the parties. Moreover, due to
This paper analyzes the necessity of establishing a statistical indicator system of the Chi-
high levels of uncertainty and complexity in practice, it is often impossible or excessively
nese science popularization industry on the basis of absorbing and drawing lessons from
expensive to construct “complete” contracts upfront or the institutional structures needed
existing researching achievements of the science popularization industry; it preliminarily
to enforce the contract do not exist. Consequently, relational governance mechanisms have
defines the industry classification of the science popularization industry based on national
been proposed as an effective alternative in such situations. Subsequent literature has
economic industry classification standard (GB/T754-2011); it puts forward a preliminary and
shifted to the effects of contractual and relational governance mechanisms on the perfor-
tentative thought concerning establishing a statistical system of Chinese science populariza-
mance of exchange relationships as well as the interactions between those mechanisms.
tion industry; and it comes up with constructive opinions and references for the establishment
In particular, the relationship between contractual and relational governance has been the
and improvement of a statistical system of Chinese science popularization industry.
focus of a substantial body of literature and the findings are contradictory. Whilst some
studies find the relationship to be substitutive, others indicate it is complementary. In this
HD-06.3 [R] To Make a Study of Science Popularization Modes Conducted by
study, drawing from transaction cost economics (TCE), social capital theory, and social ex-
Chinese Academy of Sciences
change theory, we re-examine the relationship by distinguishing two forms of relational gov-
Zhifang Wang; China Research Institute for Sci. Popularization, China
ernance, namely ex-ante and ex-post relational governance, and argue that the relationship
Junping Li; China Research Institute for Sci. Popularization, China
between these two forms and contractual governance are substitutive and complementary,
Ling Chen; China Research Institute for Sci. Popularization, China
respectively, thereby reconciling the contradictory findings on the relationship. Our concep-
tual model is validated using survey data collected from 40 client-contractor partnerships The thesis makes a systematic review of science popularization (SP) work conducted by
in large construction projects in Australia. Contributing to literature, the results show that the Chinese Academy of Sciences over the years, and simultaneously makes an in-depth
ex-ante relational governance has both substitutive relationship as well as complementary analysis of its policies, operating system, contents, operating modes, media operation, and
relationship (mediated by ex-post relational governance) with formal contracting, while ex- featured activities. The thesis delves into the issue concerning how science popularization
post relational governance has a complementary relationship with formal contracting. In is conducted, the problems needed to be resolved currently, and finally puts forward some
addition, the results indicate that formal contracting has a direct effect on project perfor- good advice in terms of how to give full play to a better performance of SP work carried out
mance, while ex-post relational governance has a direct effect on relationship performance. by research institutes in China.

HD-05.4 [R] An Investigation of the Role of Project Culture in Team Efficacy HD-06.4 [R] Study on the Effects of Internet for Science Communication in
and Success in Project-Based Work China
Zvi H Aronson; Stevens Institute of Technology, United States Dan Wu; China Research Inst for Science Popularization, China
We examined the effect of project team culture on the evolution of team efficacy in a sample With the continuous development of Internet technology, not only the number of Internet
of 118 project teams. Little is known about the factors responsible for the development users is increasing, the contents of dissemination are abundant, but also communication
of team efficacy - the collective belief of a project team that it can be effective. Results forms change rapidly, such as micro-blog, micro message and so on. For science commu-
reveal that culture in project-based work is related to the project team’s efficacy, and the nication, the Internet has become an effective scientific communication media and plays a
project team’s efficacy is related to success. Our findings provide project leaders with great role in communication. But at the same time, the spread characteristics of the Internet
an alternative informal lever to enhance project success, by influencing team efficacy in itself also can produce some negative effects during the communication process. The main
project-based work. content of this paper is the analysis of the positive and negative effects of the Internet for
science communication in China, and it explores the fundamental reasons that make the
HD-06 Science and Technology Communication-3 two side effects, so as to find the better ways of using the Internet for science communica-
Thursday, 7/31/2014, 14:00 - 15:30 tion. To be specific, this paper includes three parts: the first part is the analysis of the posi-
Room: Chidori tive and negative effects of the Internet for science communication through the Shanghai
Chair(s) Dan Wu, China Research Inst for Science Popularization World Expo, robbing salt storm, and so forth; the second part is through the analysis of the
propagation characteristics of the Internet to explore the fundamental reasons that make

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 127
SESSIONS
the two side effects; the third part gives some proposals about how to make better use of Jose Henrique S Damiani; Institute of Aeronautical Technology (ITA), Brazil
the Internet for science communication.
Cluster governance concerns the way of coordination, control, intervention and involvement
of actors from local arrangement. Owing to a substantial increase in the importance of
HD-07 Environmental Issues-3
public policy in clusters, it is important to understand the dynamics of stakeholder participa-
Thursday, 7/31/2014, 14:00 - 15:30
tion in these arrangements. Thus, this study aimed to analyze the governance structure at
Room: Shirasagi 1
the Ribeirao Preto’s Software Industry. In order to achieve that, in-depth interviews were
Chair(s) Charles M Weber; Portland State University
conducted with arrangement’s actors to identify the different influences on the coordina-
HD-07.1 [R] The Determinants of Demand Intention for Energy Management tion of the arrangement. The interview results showed: a) governance positively influenced
Services the cooperation and business development, b) the development of the cluster depends, in
the case analyzed, on much of the private governance, c) powerful actors and holders of
Phil Y Yang; National Taichung University of Education, Taiwan
coordination mechanisms determine the relationships, resources and rules, proposing new
Jian-Hang Wang; National Tsing Hua University, Taiwan
institutional orders. In the end, this study contributes to the understanding of governance
Yi-Chang Yang; Shih Chien University, Taiwan
relations between the actors and their consequences for the arrangement.
Enhancing the efficiency of energy usage and lowering energy costs have gained attention
in the recent years. Prior research has neglected the transaction structure of energy man- HD-08.2 [R] Mechanisms of Network Formation: A Structural Analysis of the
agement service. This study investigated the ex-ante and ex-post transaction costs with re- Emerging Nanotechnology R&D Alliance Network in Japan
spect the contracting between energy service companies (ESCOs) and energy demanders. Balazs Fazekas; Kyoto University, Japan
Combined with the internal control mechanisms and the external environments of ESCOs, Naoki Wakabayashi; Kyoto University, Japan
this study conducted a large-scale survey of 835 energy demanders and a focus group as
This paper looks at the newly materializing nanotechnology industry in Japan and attempts
well. Four key determinants of energy management services were identified including asset
to answer the question of what processes shape the formation and change of the organi-
specificity, task complexity, market competitiveness and institutional supports. These re-
zational field network. Nanotechnology is a loosely coupled field and includes organizations
sults showed that asset propriety and task complexity significantly increase the transaction
from a diverse set of industries and fields that evolved through different historical pathways.
costs and reduce the demand intention for energy management services. However, market
To understand the boundaries of the industry, the authors compiled a relational database
competitiveness and institutional supports are negatively related to the transaction costs
of nanotechnology R&D alliances during the 2005-2010 period, including more than 600
and increase demand intention for energy management services. This study further verified
Japanese organizations and 1784 unique alliances. Through examining the structural and
the importance of formal control mechanisms, which not only strengthen the industrial
dynamical properties of the network and performing a cluster analysis, the authors identi-
development, but also increase the demand intention of energy management services.
fied four underlying mechanisms that drive network formation and change: 1) force of
HD-07.2 [R] Profiting from Environmental Economic Regulations: The existing relationships, 2) force of top-down systemizing discourse, 3) force of agency, and
Mediating Role of Innovation Capabilities 4) force of geographical location. We argue that an accurate understanding of these forces
is necessary to predict future trajectories in volatile high-tech industries, such as nanotech-
Santos Saenz; EGADE Business School, Monterrey, Mexico
nology or biotechnology.
Carlos E Atoche-Kong; Universidad de Monterrey (UDEM), Mexico
Literature is concerned about whether environmental economic regulations hamper or in- HD-08.3 [R] An Exploratory Study on the Intra-Organizational Network
centivize firm performance, aside from their objectives of pollutant reductions. This paper during Restructuring: An Email Network Analysis
adds to the discussion the inclusion of the effects of innovation capabilities on performance Antonio Lau; Kyung Hee University, Korea, South
when a firm confronts environmental economic regulations, which impose limits to the Hisato Tashiro; University of Tokyo, Japan
products, processes or services, which are pollutant intensive. It is proposed here that in the Yuya Kajikawa; Tokyo Institute of Technology, Japan
presence of the innovative capabilities, the firm has the capacity to assimilate and respond
Organizational restructuring is a disruptive process that damages the communication pat-
to the environmental economic regulation, increasing its performance, and thus the notion
terns of surviving employees, in which the organizational networks could significantly affect
of regulations boosting firm performance through such innovativeness dimension. On the
a company performance, in particular its total quality management (TQM) performance.
other hand, in the absence of the innovative capability, the firm does not have the capacity
However, existing studies on how the employees of a TQM organization cope with lost com-
to either assimilate or respond to the environmental economic regulation, being hampered
munication linkages, and form new linkages, are unclear. The study is designed to test the
by it, thus the notion of regulations decreasing firm performance. This study uses the Kyoto
relationships of multiple network attributes of employees before and after the organizational
Protocol Clean Development Mechanism (CDM) projects as the strategic response of firms
restructuring due to the 2008 global financial crisis between 2008 (T1), 2009 (T2), and
to changes in regulation, using the UNEP Risoe Centre’s CDM projects database. 1,497
2010 (T3). It utilized internal company e-mail log data to detect the network attributes of
CDM projects were analyzed using econometric analysis, finding quantitative support to
over 2,468 employees in a major TQM manufacturer through PLS analysis. The results
the effects of innovation capabilities on the performance of firms confronting environmental
show that during the organizational restructuring, the employee’s closeness decreased,
economic regulations.
but the degree and the betweenness recovered. The degree in 2008 is positively related
HD-08 Collaborations for Technology Management-5 to that in 2009-2010 as well as and the closeness in the year 2010. The betweenness in
Thursday, 7/31/2014, 14:00 - 15:30 2008 is positively related to that in 2010. The closeness in 2008 is positively related to that
Room: Shirasagi 2 in 2009. The paper explores how an organizational internal network changes during the
Chair(s) Yuya Kajikawa; Tokyo Institute of Technology organizational restructuring through a set of longitudinal data using social network analysis.

HD-09 Management of Communication Technologies-3

HD-08.1 [R] Governance Structures in Clusters: A Case Study on Software
Thursday, 7/31/2014, 14:00 - 15:30
Cluster in the State of Sao Paulo
Room: Hibari 1
Joao Paulo L Oliveira; Institute of Aeronautical Technology, Brazil
Chair(s) Antonie Jetter, Portland State University

128 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
HD-09.1 [R] The Localization of Praxis-Oriented Research: Creating Service outlines future research directions.
Design Applications
Wei-Lin Chen; National Chengchi University, Taiwan HD-10 R&D Management-3
Sheng-Chih Chen; National ChengChi University, Taiwan Thursday, 7/31/2014, 14:00 - 15:30
Cheng-Ming Huang; National Chengchi University, Taiwan Room: Hibari 2
Yi-Jia Huang; National ChengChi University, Taiwan Chair(s) Simon P Philbin; Imperial College London
Pei-Chun Tsai; National ChengChi University, Taiwan
HD-10.1 [R] Managing Discrepancies in Evaluation Methods for
Wei-Chih Tseng; National ChengChi University, Taiwan
Interdisciplinary Research Programme: The Case of WPI in Japan
In this study, a mobile application development course was implemented from the per- Alfonso Avila Robinson; Kyoto University, Japan
spective of technology so that all of the inexperienced students who took the course were Naohiro Shichijo; NISTEP, Japan
eventually able to independently develop a mobile application with their team to present Shintaro Sengoku; Kyoto University, Japan
their learning effects. The course structure was based on the service learning theory. The
teacher led the students in performing field research and interacting with local residents, Interdisciplinary research has recently been emphasised in science and technology policies
stores, and government agencies so that the students could design a localized mobile throughout the world. Numerous organisational approaches are directed at accelerating
application service based on the background and problems that they encountered. The interdisciplinary research; consequently, new research institutes have been established at
core value of the study is to reach the goal of “digital empowerment” of newer users, by the university level or as public institutions. However, principles of management regarding
training “digital natives” who will most likely in the future design applications for “digital im- evaluation of interdisciplinary research have not been developed sufficiently in comparison
migrants.” According to the result, users were more willing to use the mobile applications to ordinary mono-disciplinary research. A practical approach is the use of the peer review
proposed in the course based on the service learning theory, and they found learning more by a small set of experts; however, the selection bias of peer reviewers, the lack of ex-
enjoyable. The focus of this study was on a coherent teaching method incorporating both pertise in emerging disciplines, and a burden for evaluation tasks are currently pointed
practical and theoretical aspects, to assist students in learning to create localized mobile out as developmental needs. Alternatively, another approach that has been proposed is a
application services of higher adhesion for every user. more efficient and robust routine for applying scientometric intelligence with established
bibliometric indicators and comprehensive publication databases. In this study, an empirical
HD-09.2 [R] Towards a Sustainable Volunteered Community: An Analysis observation was conducted to examine six interdisciplinary research institutes operated for
of the OpenStreetMap Community in Japan and Its Activity after the 2011 the last five years under an initiative of the Japanese government; results were expected to
Tohoku Earthquake provide evidence regarding similarities of the two aforementioned approaches. Additionally,
Tomomichi Hayakawa; Nagoya Institute of Technology, Japan a discussion regarding the underlying reasons for possible discrepancies was initiated.
Yuma Imi; Nagoya Institute of Technology, Japan
HD-10.2 [R] Inventive Productivity in Japanese Materials Sector
Takayuki Ito; Nagoya Institute of Technology, Japan
Hiroshi Oyamada; The University of Tokyo, Japan
Artifacts and community activities of the OpenStreetMap (OSM) have been used for a variety Toshiya Watanabe; The University of Tokyo, Japan
of social activities. In recent years, in Japan, the Ministry of Economy, Trade and Industry
has promoted open government as evidenced by its open government data strategy. It Classical theory “Lotka’s Law” has been proven in many fields that the number of persons
is expected that improving the quality of the OpenStreetMap will be one of its open data who contribute n outputs is about 1/na of those who contribute one output, where the ex-
projects. There is a unique feature of the OpenStreetMap of early Japan in the background ponent a is a parameter about 2 to 3 in most of the cases reported previously. Our analysis
of the challenges. The two unique features of the OpenStreetMap of early Japan are sum- on patent productivity of inventors in Japan shows different characteristics from the results
marized below: (1) Import of large-scale data, such as digital national land information of previous studies on US and European firms. We have studied 17 Japanese firms of the
data has been by small contributors. (2) At the time of crisis mapping of the 2011 Tohoku materials sector and about 40,000 inventors of them who have contributed to more than
Earthquake, the basic data of the OpenStreetMap had not been maintenance enough. The 260,000 patent applications filed at the Japan Patent Office over the period 1992-2011.
purpose of this study is to verify unique feature by data analysis. The two findings of this As a result, we find that a simple Lotka-like power law fitting is not applicable to patent
study are: (1) In Japan, the number of artifacts is very large with respect to the number of distributions of the inventors in Japan. Each distribution has a turning point dividing into
contributors. (2) An unusual number or artifacts were created by contributors immediately two domains: small patent counts with a gentle slope and large patent counts with a steep
after the 2011 Tohoku Earthquake. slope. This observation suggests that a typical inventor who is named as a first inventor
more than once is the one who joined a firm in the R&D department and has remained
HD-09.3 [R] Does Personality Matter for Contributions to Online there, keeping involving in the inventive activities for the long year of his/her employment.
Communities?
HD-10.3 [A] Ranking of the Best Brazilian Universities and Professors in
Inthrayuth Mahaphol; Portland State University, United States
Information & Communication Technology: A Methodology for a R&D Lab of
Antonie J Jetter; Portland State University, United States
a Multinational Company in Brazilian Consumer Electronics’ Industry
Many high-technology business models would not be scalable and profitable without online Marcus V Leite; Samsung R&D Institute Brazil, Brazil
communities that provide user support, foster technology adoption, offer product feedback, Luciana C Lenhari; Samsung R&D Institute Brazil, Brazil
solve technical problems, and to co-develop products. However, only a relatively small Miguel Lizarraga; Samsung R&D Institute Brazil, Brazil
number of all community members are actively contributing content and their attention is
increasingly divided between a rapidly growing number of personal and professional online The objective of this paper is to present the methodology used for identifying the best Brazil-
communities. Companies therefore strive to convert “lurkers,” who observe the community, ian universities and professors in research topics of the information and communications
into active content providers. This paper investigates to what extent this is possible across technologies (ICT) sector. This analysis was part of the R&D lab planning activities in order
different community members. Specifically, it asks how personality traits impact online to establish cooperative research projects with local universities. The motivation arises from
behavior. To this end, the paper develops a research framework for online participation the fact that the Brazilian research environment is not enough mapped/studied, especially
that is based on the Theory of Planned Behavior (TPB) and Big-Five personality factors and for applications related to the company’s demands. The country has just started to provide

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 129
SESSIONS
competitive differentiation in R&D activities, and most universities are more concerned with Graduate Programs in the Brazilian Evaluation System
teaching/researching than working with industry. The theoretical framework used is the Cibele B Martins; Federal University of Santa Catarina - UFSC, Brazil
innovation network management focused on the search for external partnership and the Emerson A Maccari; Universidade Nove de Julho - UNINOVE, Brazil
analysis of main universities ranking methodologies and bibliometrics indicators. Briefly, the Sergio B Martins; Universidade Nove de Julho - UNINOVE, Brazil
methodology created can be separated into two phases: identification of top universities; Fernando A Serra; Universidade Nove de Julho - UNINOVE, Brazil
and identification of top professors and research areas in ICT. From 10 universities and 150
In Brazil, CAPES (Coordenacao de Aperfeicoamento de Pessoal de Nivel Superior) regulates
professors, papers and thesis (master’s/doctorate) were analyzed since 2009, summing up
graduate programs at universities. This agency belongs to the Ministry of Education (MEC)
almost 4.000 documents. The result provided a Brazilian research map on ICT sector, and
and it is empowered to recommend or discredit graduate courses. Graduate programs
it can be used to start establishing partnerships with universities.
are required to coordinate their strategies and actions to comply with the requisites of the
HD-11 Technology Management Education-3 evaluation system. This study investigated the influence of “co-authorship networks” on the
Thursday, 7/31/2014, 14:00 - 15:30 performance of graduate programs in the CAPES evaluation system. We used a quantita-
Room: Toki tive research method to assess the correlation between co-authorship networks and the
Chair(s) Mary Mathew; Indian Institute of Science evaluations of the programs in the fields of business management, accounting, and tourism
from 2001 to 2009. The results show a positive relationship between the consolidation
HD-11.1 [A] The Similarities and Differences Between Entrepreneurship of co-authorship groups and the score obtained by the graduate programs in the CAPES
Education in Taiwan, Europe, and China: A Preliminary Study evaluation system.
Ming-Shun Tang; Feng Chia University, Taiwan
HE-01 Innovation Management-10
Wen-Hsiang Lai; Feng Chia University, Taiwan
Thursday, 7/31/2014, 16:00 - 17:30
Ying-Chyi Chou; Tunghai University, Taiwan
Room: Ootori 1
Chu-Sheng Chen; Huaqiao University, China
Chair(s) Yuichi Washida; Hitotsubashi University
This study investigates how entrepreneurship education affects national competitiveness
by analyzing and comparing entrepreneurship education and investments in Taiwan, Eu- HE-01.1 [A] Scoring Methods for Prioritizing and Selecting Innovation
rope, and China. The cross-national differences examined in this study were government Projects
or industry support and the entrepreneurial atmosphere. The research architecture was Rick Mitchell; University of Cambridge, United Kingdom
confirmed with the assistance of cross-national experts. In this study, a literature analysis Robert Phaal; University of Cambridge, United Kingdom
was conducted using secondary data and, based on expert interviews, the dimensions Nicky Athanassopoulou; University of Cambridge, United Kingdom
of entrepreneurship education inputs and output were generalized. The input items com-
An approach for designing multi-factor scoring systems for evaluating and selecting early
prised entrepreneurship curriculum design, mentors, entrepreneurship competitions, and
stage innovation projects is presented. A project is a piece of work of finite duration with
entrepreneurship forums. The output items comprised the industrial pattern of student em-
finite resources, aimed at defined outcome. Innovation projects have the extra complication
ployment, enterprise popularity, salary standards, and promotion status. Entrepreneurs are
that all of these aspects will be somewhat uncertain and knowledge of them is liable to
rarely innately successful; most entrepreneurs mature gradually and harmoniously through
change as the project proceeds. Clearly different assessment factors are required for dif-
education and training. The results of this study should serve as a reference to national
ferent organizations, and for different types and stages of project. There is little guidance in
education units when drafting directions for entrepreneurship education and resource dis-
the literature on how to choose the factors and how best to structure the scoring process.
tribution.
The approach is presented in the form of managerial guidelines, targeted at those who
HD-11.2 [R] Conceptualization of a Behavior Modification Tool for University have to implement innovation project selection systems. Design aspects are discussed,
Systems and Doctoral Students including structure of the tool, choosing the factors, scaling statements, weightings, risk,
uncertainty and confidence. Management aspects are considered, including preparation,
N. Kavita; Indian Institute of Science, India
scoring, decisions and outputs. The method is positioned in terms of theory and practice,
Mary Mathew; Indian Institute of Science, India
with reference to both literature and industrial case studies. The paper concludes with a
This paper describes a university based system relevant to doctoral students who have discussion of practical and theoretical contributions, and highlights areas that would benefit
problems with themselves, their peers and research supervisors. Doctoral students have from further research.
various challenges to solve and these challenges contribute to delays in their thesis submis-
sion. This tool aims at helping them think through their problem in a pre-counseling stage. HE-01.2 [R] A Literature Review with Citation Analysis of Technology
The tool uses narratives and hypothetical stories to walk a doctoral student through options Transfer
of responses he or she can make given the situation in the narrative. Narratives were Chih-Hung Hsieh; Yuan-Ze University, Taiwan
developed after a preliminary survey (n=57) of doctoral students. The survey indicated that Louis Y. Y. Lu; Yuan Ze University , Taiwan
problems they experienced were: busy supervisors, negative competition from peers and John S. Liu; National Taiwan University, Taiwan
laziness with self. The narrative scenarios in the tool prompt self-reflection and provide for Alexander Kondrashov; Yuan Ze University, Russia
options to chose from leading to the next scenario that will ensue. The different stages of
In this study, we reviewed papers from the 1970s to the present on the theory develop-
the stimulus-response cycles are designed based on Thomas-Kilmann conflict resolution
ment of technology transfer (TT). Using the Web of Science search engine, we extracted
techniques (collaboration and avoidance). Each stimulus-response cycle has a score at-
more than 6,000 papers from the Institute for Scientific Information database. Then, we
tached that reflects the student’s ability to judge a collaborative approach. At the end of all
selected 367 highly related journal papers and analyzed them with self-developed software.
the stages a scorecard is generated indicating either a progressive or regressive outcome
We found that the TT studies focused on international technology diffusion in the 1970s
of thesis submission.
and 1980s. In particular, these studies used economic models to study TT activities and
HD-11.3 [R] The Influence of Co-Authorship Networks on the Performance of their impact on economic development at the global, national, and corporate levels. In
the 1990s, with the emergence of technology management studies, research on TT em-

130 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
phasized technological issues, such as knowledge management, science and technology in 2009 to 30% in 2050. Healthcare service is a principal social right and an essential
(S&T) policy, intellectual property rights management, and TT agents. The TT model in the mechanism for the well-being of the elderly. The emergency medical support system is a
2000s (networking type) was more complicated than that in the 1970s (linear type). We critical process for providing healthcare service for physical conditions related to aging and
successfully analyzed two major research tracks in our study; namely, the “economic” and for help in life threatening cases. There is a need to provide flexible applications that enable
“management of technology” tracks. The findings from our study will help scholars continue the elderly to communicate their desires with others in a reasonable amount of time. This
their work in each track. Finally, we also present the notion that there is no “one size fits all” research is aimed at identifying the technological challenges that face healthcare services
TT model. We believe this is an issue that will lead to further studies. in terms of the emergency medical service system created to support elderly patients’
demands. We conduct a questionnaire survey for statistical analysis based on secondary
HE-01.3 [R] Exploring the Relationship between Service Innovation and New data from the World Health Organization (WHO) and use systematic reviews to identify the
Product Performance: The Moderating Effect of Market Linking Capability needs of healthcare technology related to aging based on the service system. In addition,
and Market Turbulence as a case study, we conducted a questionnaire survey given to healthcare service providers
Ching-Hsing Chang; National Chiayi University, Taiwan who work in hospitals in Thailand to identify current situation of EMSS and relative available
Chun-Hsien Wang; National Chiayi University, Taiwan technology for system improvement. The findings show that healthcare technology priorities
Huei-Mei Liang; National Sun Yat-sen University, Taiwan and emergency service modeling are positively significant factors influencing healthcare
Pei-Yu Chien; National Sun Yat-sen University, Taiwan service innovation for selected countries. This paper will increase the confidence of elderly
people and their families through the preparation of alternative service systems with all
Service innovation is significant in maintaining a firm’s competitive advantage in an increas-
service providers.
ingly service-centered economy. Although there is a rich body of research on the role of
service innovation in value creation for firms, little attention has been devoted to its effect on
HE-02.2 [R] A Review of Multiple User Center Design Methods for New
new product development. This study advances research on service innovation and market
Product Development in Smart and Connected Health Applications
fit capabilities by examining how the capability of a service-based firm’s market linking and
Noshad Rahimi; Portland State University, United States
market turbulence shapes the relationship between service innovation and new product
Maria Ibarra Prado; Portland State University, United States
performance. This study offers a theoretical framework that integrates both the resource-
based view and market orientation perspectives of service innovation to investigate innova- Evidence across industries including telecommunication, retail and trading, suggests many
tive service practices and activities that occur in contemporary service-based firms. Using benefits are to be gained from automation. To obtain these benefits in the field of health-
an original dataset of 170 service-based firms from a service-centered economy, this study care, there have been a vast amount of studies conducted on utilization of technological ca-
demonstrates that the combination of high market linking capability and high market turbu- pabilities during the past few decades. From medical information systems to telemedicine
lence are likely to strengthen new product development performance. Finally, the empirical to ubiquitous computing, smart and connected health applications are designed to have a
results find that new product performance is highest in situations with high levels of service positive impact on current and future health care practices. While there have been a lot of
innovation, market linking, and market turbulence; therefore, the findings could support the successful innovations in these applications, there have also been a lot of failures. Study of
proposed three-way interaction. Overall, these findings contribute to a better understanding these applications highlights the importance of user involvement from the very early stage
of contexts in which service innovation represents an invisible specific asset or resource of new product development. This paper utilizes the categories identified in Smart and Con-
for service-based firms. nected Health (SCH) terminology recognized by the National Science Foundation (NSF) to
conduct a holistic study of different technological applications developed for healthcare to
HE-01.4 [R] An Analysis on Effects of Science Communication on Regional identify major barriers inhibiting their diffusion. The User Centered Design (UCD) methodolo-
Technological Innovation in SECI Model gies proven valuable in industrial contexts are reviewed to highlight their characteristics and
Huijun Zhang; China Research Inst for Science Popularization, China capabilities to facilitate user involvement. It references cases where they have been valu-
Nian Zheng; China Research Inst for Science Popularization, China able toolkits to address barriers recognized. Finally, the study categorizes the major barriers
captured throughout the study and recommends best user centered design(s) approaches
From the perspective of knowledge, the foundation of technological innovation is knowl-
to be deployed for superior front-end management of healthcare solution innovation.
edge-based innovation. Knowledge-based technological innovation is a dynamic process
of creation, communication and application of new knowledge. Knowledge flow between
HE-02.3 [R] Assessing Technologies for Post Discharge Follow-up of
technology innovators and technology followers within a region is an important factor of pro-
Orthopedic Surgery
moting regional innovation capability. This paper constructs a technological innovation cycle
Noshad Rahimi; Portland State University, United States
under the perspective of knowledge to study knowledge creation, flow and transformation
Parisa Ghafoori; Portland State University, United States
in the technological innovation cycle and analyzes the effects of science communication in
Matt Nickeson; Portland State University, United States
the process of knowledge transformation. Finally, the effects of science communication on
regional technological innovation are gained under the perspective of knowledge. This study examines several developing technological alternatives, including computer
vision, lab-on-chip blood monitors, and integrated servomotors to meet the needs of
HE-02 Technology Management in the Health Sector-3 post-surgical patient follow-up. Multiple health care provider experts were surveyed using
Thursday, 7/31/2014, 16:00 - 17:30 pairwise comparison in a hierarchical decision making model to determine their preferred
Room: Ootori 2 criteria for addressing these tasks, revealing a preference for quality and protection at
Chair(s) Kunio Shirahada; JAIST the expense of speed. Cost and ease of use were perceived as smaller factors with no
strong differences noted between patient and provider effort. The high tech alternatives
HE-02.1 [R] Technology Challenges to Healthcare Service Innovation in did not always outrank the current low tech state of the art, particularly for x-ray analysis,
Aging Asia: Case Study of Emergency Medical Service System although integrated servomotors and lab-on-chip blood monitoring show promise for future
Sukkird Vatcharapong; JAIST and SIIT Thammasat University, Thailand development.
Kunio Shirahada; JAIST, Japan
HE-03 Enterprise Management-3
The trend of the aging populations in Asia countries will increase at an average of 10%

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 131
SESSIONS
Thursday, 7/31/2014, 16:00 - 17:30 HE-03.4 [R] Application of Kano’s Two-Dimensional Quality Model and QFD
Room: Ootori 3 on a Gender-Friendly Environment of Hospital
Chair(s) Elma Van der Lingen; University of Pretoria Ying-Chyi Chou; Tunghai University, Taiwan
Pei-Chi Tsai; Tunghai University, Taiwan
HE-03.1 [R] Investigating the Relationship between Competency Jar-Yuan Pai; Chung Shan Medical University, Taiwan
Development and Organizational Performance Hsin-Yi Yen; Tunghai University, Taiwan
Yu-Pin Chao; Feng Chia University, Taiwan Ching-Hua Lu; National Chiao Tung University, Taiwan
Wen-Hsiang Lai; Feng Chia University, Taiwan
With changes in economic development and market environment, people are paying more
Ying-Chyi Chou; Tunghai University , Taiwan
attention to service quality. Professional and medical conflicts are also increasing, and
Competency development and human resources are increasingly valued by organizations. the quality of medical services has also come under increasing spotlight. Using the Kano
Employees are confronted by the question of how to enhance their abilities to meet the two-dimensional quality model, this study proposed a priority list for constructing a gender-
needs of organizations. For organizations, talent is a crucial enterprise resource in the era friendly environment. Combining the service experience engineering process, SERVQUAL
of the knowledge economy. One of the key success factors in enterprise management is scale and expert interviews, a questionnaire surveying the gender-friendliness of medical
finding and developing the right talent for the organization. The competency of employees facilities is developed to determine patient needs. Research results showed that in terms of
at every level must be established through recruitment, promotion, educational training, the gender-friendliness of medical facilities, patients are mostly aware of must-be qualities
and employee career development methods to enhance talent quality and competitiveness, even if there was significant room for improvement in the existing health care environ-
and ensure that enterprises achieve their performance goals. This study investigated (a) the ment, such as needing plenty of and clearly marked childcare areas. Using Quality Function
current condition of competency implementation in enterprises; (b) the interconnectedness Deployment and House of Quality, a priority list for facility improvements are made for the
of competency and recruitment, training, and performance; and (c) the correlation and cau- references for management.
sality between competency and enterprise performance. Interviews were conducted with
professionals and organizations awarded with Taiwan’s National Training Quality Award HE-04 PANEL: PICMET 2015 Planning Session
to understand the implementation and application of competency in these organizations, Thursday, 7/31/2014, 16:00 - 17:30
which will serve as a reference for enterprises with the intention to advance in competency Room: Zuiun 1
implementation. Panelist(s) Timothy R Anderson; Portland State University
Dilek Cetindamar; Sabanci University
HE-03.2 [R] The Use of Self-Service Technologies for Trust Forming Behavior Tugrul U Daim; Portland State University
within the South African Fresh Produce Industry: A Case Study Approach Antonie J Jetter; Portland State University
Justy Range; University of Pretoria, South Africa Dundar F Kocaoglu; Portland State University
Awie C Leonard; University of Pretoria, South Africa Kiyoshi Niwa; The University of Tokyo
Kenny Phan; Portland State University
When using self-service solutions to deliver services the challenge is to retain the trust of
Charles M Weber; Portland State University
the end user. This is specifically the case when dealing with end users in the fresh produce
market environment. This sector has not seen the adoption of self-service technologies This panel session will provide an opportunity to give feedback on PICMET ’14 and to get
specifically in southern Africa. In this paper we propose a model to enhance our under- involved in the planning for PICMET ’15 and ’16 conferences. PICMET ’15 will be held in
standing of trust formation using self-service technologies. A qualitative research approach, Portland, Oregon, USA.
based on a case study (and many years of experience in this field), was followed to create
the model. This case study offers insight into how the dynamics of the product, supporting HE-05 Technology Transfer-2
services and the technology shapes trust forming behavior. Thursday, 7/31/2014, 16:00 - 17:30
Room: Zuiun 2
HE-03.3 [A] Case Study of Product Management of the Dense Medium Chair(s) W. Austin Spivey; University of Texas at San Antonio
Cyclone Range
Faan Bornman; University of Pretoria, South Africa HE-05.1 [R] The Reason to Form a ‘Keiretsu’ in Terms of Technology Transfer
Elma Van der Lingen; University of Pretoria, South Africa Atsushi Inuzuka; Nagoya University, Japan
The Cyclone division of the company in the case study has been plagued by maintaining “Keiretsu” is a network of businesses that own stakes in each other as a means of mutual
sales growth, late delivery of products, a high turnover of staff and a lack of developing security and technology exchange, especially in Japan, and usually includes large manu-
new products. The interrelationships among the aspects are complex and contribute to- facturers and their suppliers of raw materials and components. This study focuses on a
wards substandard performance in the division. The investigation set out to determine how large automobile company, Toyota Corporation, which is well known to have a large Kei-
the sales function should be managed and how to improve on product delivery accuracy. retsu network, and investigates the contribution of having Keiretsu companies to the parent
Equally important is the aspect of retaining skills in the division, as well as the management company in terms of technology transfer. The author collected patents with Toyota as an
actions required to develop new products. Managing a product line involves a number of applicant during 1983-1999, and extracted the patent citations between the focal patents
factors to manage such as life cycle, on-time deliveries, cost quality, risks, development, and the patents the focal patent cites (backward citations). Each paired patent between
human resources, operations, etc. The study focuses on four management aspects, namely the focal patent and the backward patent was categorized into (a) a citation from parent
sales, on-time delivery, skills retention and product development. The investigation reveals company (self-citations), (b) a citation from a Keiretsu company (Keiretsu citations), or (c)
that there are shortcomings in the day-to-day operations, especially in terms of on-time a citation neither from a parent company nor from a Keiretsu company (external-citations).
deliveries. Based on the findings of the investigation, the gap is identified in the current Then the author tested which category really contributes to the values of the focal patents
management model, and it further explores how to influence the overall performance of in the parent company. The analysis showed that the Keiretsu citations have a moderate
the division. Practical recommendations are made accordingly to improve the approach contribution to Toyota. A strong reason for the parent company to form the Keiretsu was not
towards the management principles. found in terms of technology transfer.

132 Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote
SESSIONS
HE-05.2 [R] The Role of ‘Knowledge White Space’ in Products for Value Co-
Creation with Customers in Service Dominant Logic
Kazuhiro Oshio; Japan Advancd Institute of Science and Technology, Japan
The selling price of commoditized products has recently been decreasing rapidly due to
the commoditization of B to B products as well as B to C products. Manufacturers need
to customize products to satisfy customers and earn higher profits rather than enhance
product performance. Service dominant logic (SDL), which claims value co-creation with
customers, is the most important concept for creating new products and services in these
circumstances. The main purpose of this research was to propose a new concept of a
“knowledge white space” in products for value co-creation with customers and verify its ef-
fectiveness through successful examples. Customers can express their needs for products
in the knowledge white space, and manufacturers can understand real customer needs
through the knowledge white space. Two case studies of a sales company were analyzed in
this research and it was found that approximate designs contributed to the creation of new
ideas. It is very effective for value co-creation with customers from the viewpoints of SDL to
leave a knowledge white space in which customers can place new ideas.

HE-5.3 [R] How Sourcing Knowledge is Acquired in Companies

Keisuke Inoue; Japan Advanced Institute of Science and Technology, Japan
Yasuo Ikawa; Japan Advanced Institute of Science and Technology, Japan
As companies increasingly have more horizontal specialization in their business structures,
the number of items procured and amounts of money spent have been increasing, resulting
in a larger impact by the procurement on corporate earnings. In the electronics industry,
more and more companies are moving to the horizontal specialization structure. Among
them, Apple, which outsources not only its parts but also the production of its apparatus,
appears to be making skillful use of sourcing, to the point that its sourcing capability has
been serving as one of the main drivers of its high performance. Apple is known to employ
people from the same industry it purchases parts from to acquire their highly sophisticated
knowledge. On the other hand, there are companies such as Japanese car manufacturers
that accumulate sourcing knowledge internally. Surveys using questionnaires and inter-
views were conducted and analysis was made on how the Japanese manufacturing compa-
nies are acquiring knowledge necessary to perform effective sourcing activity. As a result, it
was found that the acquisition method of procurement knowledge differs depending on the
product architecture type. Building on this finding, a method for enhancing organizational
knowledge to improve procurement work is proposed.

Note: [R] = Research Paper; [A] = Industry Application; [K] = Keynote 133
AUTHOR INDEX
A Bekar, Ebru Turanoglu; TE-11.1 Chang, Yu-Ting; MB-09.3
Bell, Jef; MB-02.2 Chang, Yuan-Chieh; MD-03.1; TE-01.3
Abe, Hitoshi; MB-11.2 Benade, Siebert; HD-04.1 Chang, Yu-Hsin; TB-09.3; TE-3.4
Adebari, Adeola; TB-13.1 Berg, Pekka; TE-01.2 Chang, Yu-Ying; MB-05.2
Aguirrre Albas, Rodrigo E.; MD-08.1 Betancur, David; MD-01.2 Chang, Yu-Yu; WE-01.4
Agwa-Ejon, John Francis J.; WB-12.1; Betz, Frederick; ME-12.2 Chao, Yu-Pin; HE-03.1
WB-12 Biegl, Matthias; MB-05.1 Chao, Zhang; TE-11.2; WE-06.2
Ahmad, Toufiq; TB-11.2 Bocatto, Evandro; TB-08.3 Che, Joseph L.; MB-11.1
Alahuhta, Pekka; TE-01.2 Boemo-Mokhawa, Nametsegang; MB-11.3 Chen, Chihchang; HB-03.2; HB-03.3
Albors-Garrigos, Jose; MD-10.4 Boglo, Ayodele P.; TB-13.1 Chen, Chin-Yi; MB-05.2
Alp, Neslihan; MD-07; TD-11; WB-06.1 Bohliqa, Ahmed; WE-03.3 Chen, Chu-Sheng; HD-11.1
Alvarez, Francisco; WB-06.3 Boppolige Anand, Archana; TB-13.2 Chen, Chu-Wen; HB-01.2
Alvarez, Jose C.; TB-05.1 Bornman, Faan; HE-03.3 Chen, Dar-Zen; TE-03.3
Amadi-Echendu, Joe; TB-13.1; HB-04; Brakling, Andre; TE-05.1 Chen, Etta Y. I.; MD-11; TD-07.1;
HB-04.1; TD-07.2;
Brandon, Nigel P.; WB-07.1
Amemiya, Kenichi; TE-06.4 Chen, Guangpu; TB-12.2
Brill, Eyal; MD-06
Amitrano, Fernanda; MD-07.1 Chen, Hui-Fen; WB-02.3
Brown, Robert L.; MB-06.2
Amodio Estorilio, Carla Cristina; Chen, James K.; MB-10.3; ME-04.3;
MD-07.1 Bruhns, Franz L.; MB-06.1; ME-02.1
TE-06.1; TE-06
Anderson, Timothy R.; MD-02; TD-05.2; Buchanan, Walter W.; TE-11; TE-11.1
Chen, Jin; TD-04.3; HB-01.3; HD-01.3
WB-05; WD-00; HE-04 Bullinger, Hans-Joerg; HA-00.1
Chen, Keke; HD-06.1
Ando, Makoto; TE-05.3 Buxbaum-Conradi, Sonja; MB-06.1;
ME-02.1 Chen, Ling; WE-06.1; HD-06.3
Ansal, Hacer; WB-11.1
Buys, Andre J.; MB-01; WE-01; HD-01.2 Chen, Ming-Huei; TE-01.3; WE-01.4
Anthanassopoulou, Nikoletta; HD-02.1
Chen, Po-Yu; WE-09.2
Antony, Toby J.; ME-13.2
C Chen, Qiang; WB-03.3
Aoki, Youichi; WE-01.1
Chen, Shao-Huan; WB-02.3
Aoyama, Atsushi; MD-04.2
Callaway, Stephen K.; WB-08.2 Chen, Sheng-Chih; HD-09.1
Apfel, Katharina; MB-02.1; TB-05.2;
TE-05.1 Camargo Jr., Alceu S.; MD-04.3; TE-08.3; Chen, Shu Jung; TB-09.3
Aronson, Zvi H.; HD-05.4 HD-01.1 Chen, Shu-Hui; ME-02.2
Arunagiri, Srigowtham; MB-04.3; Carrillo, Janice; MB-10; MB-10.2; Chen, Song; MB-05.3
WB-03.2 WB-02.1; Chen, Wan-Yu; TE-11.3
Asai, Masami; WE-07.1 Castro Gama, Camilo Alberto; TE-08.1 Chen, Wei-Lin; HD-09.1
Asgari, Behrooz; HB-07.1 Cetindamar, Dilek; MD-12; TA-00; Chen, Wei-Ying; TD-09.3; HB-07.3
TB-08.1; WB-07; HE-04
Atalay, Bulent; HA-00.2 Chen, Xiangdong; MB-07; ME-05.3;
Chachondia, Sanjeev; MD-08.2; TB-12.4 WE-12
Athanassopoulou, Nicky; HE-01.1
Chan, Te-Yi; WE-05.2 Chen, Yi-chun; TE-07.3
Atoche-Kong, Carlos E.; HB-07; HD-07.2
Chang, Boyoung; TB-10.1 Chen, Yi-Ju; TE-13.3
Avila-Robinson, Alfonso; ME-07.1;
HD-10.1 Chang, Chia-Chi; WE-09.2 Chen, Yi-Wen; TB-06.3
Ayabakan, Murat; MD-07.2 Chang, Ching-Hsing; HE-01.3 Chen, Yuanchin; WB-11.2
Chang, Ching-Hsun; TE-02.2 Chen, Yu-Ching; TB-13.4
B Chang, Daniel; WE-08.1 Chen, Yufen; MB-07.3; MD-08; ME-08.3;
Chang, Ke-Chiun; HB-03.3; HB-03.2 ME-08
Badir, Yuosre F.; HB-02.3 Chang, Pao-Long; TE-13.4; HB-07.2 Chen, Yu-Han; MD-11.3
Banihashemi, Seyed Yaser; HD-05.3 Chang, Ping-Chun; TB-09.3; TE-3.4 Chen, Yu-Shan; TE-02.2
Barczak, Gloria; MD-02; TD-02; WB-02; Chang, Sandy W.C.; TD-03.1 Cheng, Hsiang-Jui; ME-05.1
Basmer, Sissy-Ve; MB-06.1; ME-02.1 Chang, Shih-Chi; MB-12.2 Cheng, Hsiang-Lin; TE-07.1
Batnasan, Javkhuu; ME-04.3 Chang, Tung-Lung Steven; MD-11.1 Cheng, Li-Hung; ME-01.3
134
AUTHOR INDEX
Cheng, Meina; TD-05.4 Dereli, Turkay; WB-01.2 Funashima, Hiroki; WB-07.2
Cheng, Yijie; WB-09.2; WB-09.3; Dias, Frederico A.; MD-04.3 Fung, Sui Hei; TD-05.4
WB-09.4 Doblinger, Claudia; MD-10.1 Furkan, Lalu M.; ME-06.3
Cheng, Yu-Chao; ME-03.1 Dong, Huei-Ru; WB-07.4 Furue, Nanami; HD-01.4
Cheo, Harn Ying; TB-11.3 Drescher, Toni; TB-05.2 Furukawa, Takao; WE-05.3
Cheung, Benny Chi Fai; TD-05.4 Du, Jieli; TB-01.3
Chi, Hui-Ru; TE-01.3 Durmusoglu, Alptekin; WB-01.2 G
Chi, Kai-Lin; MB-03.2
Chiang, Min-Chun; TD-09.4 E Gabriel Dias da Silva, Marcelo L.;
Chiang, Pei-Chia; TB-07.1 TB-08.3
Chien, Pei-Yu; MB-07.2; MD-01.1; Gaimon, Cheryl; WB-02.1
Edmondson, Joseph C.; WE-03.2;
TE-07.3; HB-01.4; HE-01.3 WE-03.3 Gao, Hongbin; HB-06.1
Chiu, Chien-Che; TD-10.2 Garnsey, Elizabeth; MD-10.3
Eicker, Ursula O.; HB-09.2
Chiu, Po-Ning; WB-11.2 Gehani, Ray R.; MB-08.3; MD-08.3
Eken, Ozgur; MD-07.2
Chiu, Shao-Chun; MB-10.3 Gemba, Kiminori; WE-03.1
Engel, Markus; TB-05.2
Cho, Daemyeong; MD-03; ME-05 Gemma, Nobuhiro; HB-04.2
Erasmus, Louwrence D.; TE-09.4;
Cho, Hwang H.; WB-06.2 WB-08.1; WE-02.1 Gerbing, David; WB-01.1
Cho, Yonghee; TB-10.1 Ericsson, Evelina; TD-02.2; WE-02.2 Gerdsri, Nathasit; MB-01.1
Choi, Eugene K.; MD-11.2 Estep, Judith; TB-10.4 Ghafoori, Parisa; HE-02.3
Choi, Gyunghyun; TB-02; TD-01.1 Evert, Grant; TE-09.4 Giannini, Beau; MB-05.3
Chou, Shin-Bin; TD-10.3 Gibson, Elizabeth; ME-06.2
Chou, Ying-Chyi; TD-06.4; HB-07.2; F Gingnell, Liv; WE-02.2
HD-11.1; HE-03.1; HE-03.4
Glazer, Peter; MB-10.1
Choy, K.L.; TD-13.2
Facin, Ana Lucia F.; WE-09.4 Goncalves, Leandro R.; TE-08.2; TE-08.3
Chu, Yen-Tzu; TB-03.1
Fan, Wei; WB-09.2; WB-09.3 Gonen, Amnon; MB-08; MD-06
Chuang, Hao-Jun; TB-01.2
Fang, Kwoting; WB-09.1 Goto, Hiroaki; HB-04.2
Chumpoothepa, Supannikar; MB-10.3
Fang, Shih-Chieh; MB-09.1; TD-09.2; Goto, Norihiko; MB-11.2
Chutivongse, Norawat; MB-01.1 TD-09.3 Goto, Yoshimasa; WE-03.1; WE-03
Cortes, Pedro L.; TD-12.2 Fang, Xinghua; MB-07.4 Grobbelaar, Sara S.; MB-11; TB-08;
Cowan, Kelly R.; TB-10.3 Farrukh, Clare; TE-07.2; HD-02.1 WE-11.2; HB-10.2
Cui, Zhijian; TD-04.2 Fazekas, Balazs; HD-08.2 Guemes-Castorena, David; MD-08.1;
Cunningham, Scott; ME-12.1; TD-05.1; TB-12.3; TE-08.1
Feldhaus, Charles; TB-12.1
TE-05; WB-05 Guo, Aifang; TB-12.2
Feng, Kuo-Hao; MB-09.1
Guo, Ying; TB-09.1
Feng, Zhang; TE-11.2
D Gupta, Shreya; HD-04.4
Filo, Peter; MB-05.1
Gutierrez Rocha, Maks W.; ME-01.1
Flannery, William T.; TB-05; WB-01;
da Cunha Menezes, Aleixo L.; TD-12.2 HD-02.3 Guzman, Alexander; HB-07.1
Daim, Tugrul U.; MD-02; TB-10; Foehr, Matthias; MB-08.1 Gwija, Khanyile; TB-09.2
TB-10.3; TB-10.4; TE-12; TE-12.2; Gwynne-Evans, Nigel; WE-11.2
WE-09.1; HA-00; HB-10.1; HE-04 Fong, Hoi Yan Anna; ME-03.1; TE-03.2

Damiani, Jose Henrique S.; ME-08.2; Fonseca, Fernando; TB-04.1

HD-08.1 Fox, Pat; TB-12.1 H
De Klerk, Antonie M.; MB-02; ME-13.2; Frank, Moti; WB-01.3
ME-13 Franzosi, Ligia de Oliveira; MD-07.1 H.M., Belal; TB-11.2; TE-06.4
de Mello, Adriana Marotti; WB-06.3 Freiling, Mike; WB-09 Hallam, Cory; HD-02.3
de Oliveira, Rosicler B.; TB-08.3 Fujiwara, Takao; MB-03; ME-06.1; Hang, Chang Chieh; MD-10.3
de Wit, Frederick; HB-04.1 WB-08.3; WE-08.2; TB-06.2 Hao, Juan; HB-03.3; HB-03.2
Dedehayir, Ozgur; MB-01.2 Fujun, Ren; HB-06.2 Hao, Yen-Seng; TB-05.4
135
AUTHOR INDEX
Hara, Kozo; MB-11.2 Huang, Hung-Chun; MD-11.1 J
Harland, Peter E.; MB-01.2; TE-04.1 Huang, I-Mei; WB-09.1
Harmon, Robert R.; MB-06.2; MB-06; Huang, Kuan-Wei; TD-13.3 Jetter, Antonie J.; ME-06.2; TB-02.3;
MD-02; TD-09 Huang, Lu; TB-09.1 HD-09; HD-09.3; HE-04
Hasegawa, Koichi; WE-11.1 Huang, Lucheng; MD-11.4; TB-05.3; Jhan, Yong-Chun; WB-11.2
Hasenauer, Rainer; MB-05.1; TD-07 HD-03.3 Jiang , Dongdong; HB-05.2; HB-05
Hashimoto, Masahiro; WE-12.1 Huang, Min; ME-05.3 Jiang, Jing; ME-07.3
Hata, Shigenori; TD-11.2 Huang, Mu-Hsuan; WB-07.4 Jiang, Syuan-Yi; TB-03.2
Hatakeyama, Kazuo; MD-07.1; MD-07.3; Huang, Ping-Lun; TE-13.3 Jones, David; WB-07.1
TB-05.1; TD-13.1; TD-13; TE-09.2
Huang, Shu Yuan; MB 03.3 Ju, Jiali; ME-12.3
Hawkes, Adam D.; WB-07.1
Huang, Tsung Chi; TE-07.3 Juhola, Tomi; TD-02.3
Hayakawa, Tomomichi; HD-09.2 Jung, Euy-Young; HD-02.2
Huang, Wensheng; WE-07.3
Hayase, Kana; TD-01.2 Jung, Taehyun; MB-07.1; ME-03; TE-09
Huang, Yi-Jia; HD-09.1
Hayashi, Kauhiro; WE-05.3
Huang, Yu-Hua S.; ME-11.2
Hayashi, Nobuyuki; MB-12.3 K
Huesig, Stefan; MD-10.1; MD-10.2
Hayashida, Hideki; WB-07.2
Hundley, Stephen; TB-12.1; TB-12
He, Wei; ME-02.3 Kageyama, Yoshiyuki; TB-01.1
Hung, Ava; WE-01.4
He, Xi; ME-05.3 Kajikawa, Yuya; TD-08.2; TE-05.3;
Hung, Shih-Chang; ME-08.1
Heetun, Shameem; WE-08.1 HD-08.3; HD-08
Hung, Shu-Hui; HB-10.3
Hervas-Oliver, Jose Luis; MD-10.4 Kakihara, Hiroaki; MB-04.2
Hung, Yu-Shan; HB-01.4
Hidaka, Kazuyoshi; TB-04.2 Kakutani, Yuji; TB-01.1
Hwang, Reakook; MB-12.3
Hillegas, James; TB-10.4 Kamijo, Yukiko; HD-03.1, HD-03
Hirano, Makoto; TE-01.1 Kang, Ching-Wen; TE-03.1
I
Hirata, Naoaki; TE-06.4 Kano, Shingo; WB-10.2
Ho, G.T.S.; TD-13.2 Kanto, Laura; TE-01.2
Iamratanakul, Supachart; TB-02.2;
Ho, Jonathan C.; ME-11.2; MD-12.1; Kao, Hung-Hsiang; TD-09.2
TE-02; HB-02
TD-10.1 Kao, Rui-Hsin; MD-01.1; HB-01.4
Ibarra Prado, Maria; WE-03.3; HE-02.2
Ho, Kung-Ling; TE-3.4 Karvonen, Matti; TE-05.2
Ikawa, Yasuo; MB-06.4; ME-10; TB-02.1;
Ho, Mei H.; TB-11.3; TB-11 TE-10; WA-00; WE-10; HE-05.3 Kassi, Tuomo; TE-05.2
Ho, Tay-Yeu; ME-08.1 Kataoka, Rieko; MB-06.4
Ikeda, Yasushi; TE-06.4
Hogaboam, Liliya; HB-10.1 Katayama-Yoshida, Hiroshi; MB-12.3;
Imai, Thiago H.; HD-01.1
Hong, Paul; WB-08.2; WB-08.4 WB-07.2
Imi, Yuma; HD-09.2
Horie, Nobuhiro; TB-02.1 Kato, Hiroshi; HD-03.2
Inoue, Keisuke; HE-05.3
Hosoya, Yoshihiro; WB-02.2 Kato, Seiichi; HB-01.1
Inuzuka, Atsushi; HE-05.1
Hou, Yuanyuan; WB-09.4; WE-12.3 Katzy, Bernhard R.; MD-03.1; WB-03
Ioku, Akira; MD-04.1
Hsieh, Chih-Hung; MD-11.3; HB-04.3; Kavita, N.; HD-11.2
Ishimatsu, Hirokazu; TB-01.1
HE-01.2 Kawahara, Katsumi; HB-08
Ishiwatari, Norio; MB-12.3
Hsu, Che-Pei; HB-04.3 Kay, Luciano; WB-09.3
Iskin, Ibrahim; TE-12.2
Hsu, Chiung-Wen; TE-13.4 Kayukawa, Keiko; WE-12.1
Islam, Nazrul; TB-10.4
Hsu, Mu-Yen; TB-01.2 Ke, Tsung-Han; MD-11.1
Itaya, Kazuhiko; ME-04.2
Hsu, Yi-Ping; WE-05.2 Kebede, Kassahun Y.; MD-11.2
Hsueh, Chao-Chih; WE-12.2 Ito, Takayuki; HD-09.2
Kehinde, Lawrence O.; ME-07.4
Hu, Jing; TE-07; MB-07.4; ME-05.2; Ito, Yasunobu; WB-10.3
Keke, Chen; WE-06; HB-06.2
WB-08 Ito, Yuko; TD-11.1 Ken, Yun; TE-04.4
Hu, Ying; ME-05.3 Iwamoto, Takashi; ME-04.1 Kennedy, Donald; ME-09; TD-06.1;
Hua, Xiaofang; MD-03.3 Iwata, Shinjiro; TA-00.1 TD-06
Huang, Cheng-Ming; HD-09.1 Izumi, ToshiyukiI; TB-04.4 Kerr, Clive; TE-07.2; HD-02.1

136
AUTHOR INDEX
Kholopane, Pule A.; HD-04.3; HD-04 HE-03.1 Lin, Chien-Chiang; TB-06.3; TE-06.3
Kim, Brian; WE-08.1 Lai, Wen-Shan; MB-09.1 Lin, Ching-Wei; TD-13.3
Kim, Chaiho; TE-09.1; WB-11 Lalitnorasate, Paveena; MB-01.3 Lin, Hai-Chen; TE-13.3; WE-05.2
Kim, Jieun; MD-01; TE-01 Lam, H.Y.; TD-13.2 Lin, Hsin-Hung; HB-10.3
Kim, Jooyoung; TD-01.1 Lamarca, Katia; WB-06.3 Lin, Jei-Heng; TD-09.4
Kim, Karp-Soo; TB-10.1 Lan, Yuhong; TE-03.2; ME-03.1 Lin, Jia-Yun; MD-03.2
Kim, Minje; TD-01.1 Laraia, Lilian R.; MD-04.3 Lin, Lan-Hui; TE-07.3
Kim, Myeonggyu; HD-02.2 Lau, Antonio; HD-08.3 Lin, Ya-Ti; MB-09.3; ME-01.2
Kim, Seong-Jin; HD-02.2 Laurindo, Fernando; WE-08.3; WE-09.4 Lin, Yang-Chih; MB-05.2
Kissimoto, Kumiko O.; WE-08.3 Lee, Albert C. T.; TE-13.3 Lin, Yang-Chu; TD-07.3
Kobako, Masahiko; HB-02.1 Lee, Chia-Ko; TD-07.3 Lin, Yu-Wen; TD-07.1
Kobayashi, Toshiya; WE-11.1 Lee, Ching-Fang; TD-09.2 Little-Wiles, Julie; TB-12.1
Kocaoglu, Dundar F.; MB-11.3; ME-12.3; Lee, Ho-Joong; WE-08.1 Liu, Chun-Yi; MB-12.2
TE-13.1; WE-01.3; HE-04 Lee, Hsing-fen; TE-01.3 Liu, Guangbin; WE-09.3; HD-06.2
Kodes, Rudolf; MB-08.1 Lee, Jeong-Dong; HD-02.2 Liu, John S.; ME-03.2; HE-01.2
Kohtsuki, Shotaro; TB-04.4 Lee, Jong M.; WB-06.2 Liu, Li; HD-05.3
Komorek, Nicolas J.; WB-04.1 Lee, Michael; MB-03.1 Liu, Shang-Jyh; ME-03.1; TE-03.2
Kondo, Akira; HD-04.2 Lee, Yi-Chih; TD-07.3; TE-04.3 Liu, Xuan; HB-06.3
Kondo, Masayuki; WB-07.3 Lee, Yih-Jiun; TB-13.4 Liu, Xuefeng; TD-01.3
Kondo, Naoko; HD-04.2 Lee, Yu-I; TB-06.3; TE-02.2 Liu, Yun; WB-09.2; WB-09.3; WB-09.4;
Kondou, Shuuji; ME-10; TE-10; WE-10; Lei, Ren; WE-06.2 WE-12.3
Kondrashov, Alexander; HE-01.2 Leite, Marcus V.; WE-07.2; HD-10.3 Liu, Zhidong; TE-12.3
Kono, Tomoki; MD-04.2 Lemberger, Ian; WB-08.1 Lizarraga, Miguel G.; WE-07.2; HD-10.3
Koral Kordova, Sigal; WB-01.3 Lenhari, Luciana C.; WE-07.2; HD-10.3 Lkhagvajav, Amarbayasgalan; TE-06.1
Kosaka, Michitaka; MB-02.3; TE-02.3; Leonard, Awie C.; TD-04; WE-04.1; Lo, Chih-cheng; MB-07.2; TE-07.3
WB-12.3; WE-04.2; HB-05.3; HD-04.2 HD-02; HE-03.2 Lo, Liang-Huey; TE-13.3
Kozanoglu, Hayri; TB-08.1 Li, Chih Chun; TE-06.3 Lo, Shihmin; MB-11.1; MD-09.3;
Kozanoglu, Orkun; TE-11.1 Li, Chi-Jen; TD-07.2 HB-01.2
Krenz, Pascal; MB-06.1; ME-02.1 Li, Feng; TB-12.1 Loch, Christoph; TD-04.2
Kruger, David; MB-12.1; ME-13.1; Li, Jizhen; ME-13.3 Loewen, Ulrich; TB-11.1
WB-04; HB-10 Lu, Ching-Hua; HE-03.4
Li, Junping; HD-06.3
Kuan, Chung-Huei; ME-05.1; TE-03.3; Lu, Louis Y.; ME-03.2; HE-01.2
Li, Xianjun; ME-11.3
Kubo, Hiroshi; TE-12.1 Lucas, Jessica; WE-03.3
Li, Xiaoming; ME-13.3
Kubo, Tomoaki; MB-09.2 Luder, Arndt; MB-08.1
Li, Xin; HD-03.3
Kukko, Kirsi; TE-01.2
Li, Xiuju; WE-11.3
Kume, Katsunori; WB-08.3 M
Li, Yawen; ME-13.3
Kuo, Beryl Z.; TD-04.4; TE-04
Li, Zhaohui; HD-06.1
Kuo, Che Jung; WB-11.2 Maccari, Emerson A.; HD-11.3
Liang, Huei-Mei; MD-01.1; HB-01.4;
Kuo, Chien-Liang; TB-06.3 HE-01.3 Machado, Marcelo A.; ME-01; TD-02.2;
Kuriyama, Yasutaka; WE-11.1 Lihui, Wang; WE-06.3 TE-04.2; HD-01
Kwakkel, Jan H.; ME-12.1; TD-05.1 Lillieskold, Joakim; WE-02.2 Magnanti, Thomas L.; WA-00.2
Lim, Dong-Joon; TD-05.2; WB-05 Mahaphol, Inthrayuth; HD-09.3
L Limarta, Standley; ME-07.3 Makinen, Saku J.; WE-02.3
Lin, Canhong; TD-13.2 Makutsoane, Mpho P.; WE-04.1
Lai, Hsien-Che; TE-07.1 Lin, Cheng Pa; MD-09.2 Mammen, Anju A.; WB-10.1
Lai, Kuei Kuei; TB-09.3 Lin, Cheng-Ta; ME-02.2 Mann, Hans-Georg; MD-10.2
Lai, Wen-Hsiang; TD-06.4; HD-11.1; Mannen, Hideyuki; HB-04.2

137
AUTHOR INDEX
Manning, Chase; WB-06.1 Munson, J. Michael; TD-09.1 Oshio, Kazuhiro; HE-05.2
Marcal, Rui F.; MD-07.3; TD-13.1 Murata, Koichi; HB-02.2 Osunyomi, Babasile D.; HB-10.2
Martins, Cibele B.; HD-11.3 Otieno, Francis; TB-13.3
Martins, Sergio B.; HD-11.3 N Oyamada, Hiroshi; HD-10.2
Masuda , Hisashi; TB-04.3 Ozcan, Sercan; TB-10.4
Masuya, Hitoshi; HB-01.1 Naga Rekha, G; MB-04.3
Mathew, Mary; MB-04; MB-04.3; Nagata, Akiya; WE-11.1 P
TB-13.2; WB-03.1; WB-03.2; HB-03; Nakahara, Itaru; ME-11.1
HD-11; HD-11.2
Nakajima, Ryuji; HB-04.2 Paholkova, Barbora; MB-05.1
Matsumoto, Chugo; MD-04.2
Nakamura, Kenta; TD-08.1 Pai, Jar-Yuan; HE-03.4
Matsumoto, Kaname; HB-02.2
Nakamura, Kotaro; ME-04; TB-04.3; Pan, Lee-Yun; MB-12.2
Matsumoto, Takayuki; TB-04.2 WE-01.1 Paramonov, Pavel; MB-05.3
Matsuoka, Yasutomo; HB-09.3 Nakata, Yukihiko; WB-12.2 Park, Sehee; WE-08.1
Mattos, Claudia A.; WE-08.3 Nakayama, Yasuo; TD-08.1 Park, Young-Jun; TE-13.1
Mayer, Jonas; TD-02.1 Namba, Masanori; TB-01 Park, Youngwon; WB-08.2; WB-08.4
Mbohwa, C.; WB-12.1 Namba, Yu; MB-11.2 Partanen, Jouni; TE-01.2
McKinney, Laura; MB-02.2; ME-06; Naruse, Hiroshi; TB-01.1
TE-03 Peltola, Tero; TE-04.2; WB-06; WE-02.3
Nascimento, Paulo T.; MD-04.3; Pessey, Julien; ME-07.3
McPherson, Jacqueline; ME-07.3 ME-01.1; TB-04; TB-04.1; TE-08.3;
Mehta, Merwan; WB-01.1 TE-08.2; WB-06.3; HD-01.1 Phaal, Robert; TB-10.2; TE-07.2;
WB-04.2; HD-02.1; HE-01.1
Mei, Hsiao-Chen; MD-09.3; HB-01.2 Ng, Tsz Wing; TD-13.2
Pham, Nhivuong; TB-03.3
Mei, Liang; HB-01.3 Nhlengethwa, Ntokozo; HB-05.1
Pham, Thanh-Thao T.; MD-12.1
Mello, Adriana M.; TB-04.1; TE-08.2 Ni, Shih Yu; TE-06.3
Phan, Kenny; WE-01.3; HE-04
Meng, Donghui; ME-11.3 Nickeson, Matt; HE-02.3
Philbin, Simon P.; ME-09; WB-07.1;
Merritt, Humberto; TD-06.3 Nienaber, Ann-Marie; TE-04.1 HD-10
Milanzi, Ditshegofatso D.; HD-02.4 Niwa, Kiyoshi; MA-00; ME-02; TB-07; Phillips, Fred Y.; MD-02; ME-12.2;
Milford, Kim; TB-12.1 WE-07; HE-04 TD-05; WE-08.1
Mitchell, Rick; HE-01.1 Nomoto, Shinichiro; TD-06.2 Pihlajamaa, Jussi; TE-01.2
Mitsufuji, Toshio; MD-11.2 Pitsch, Martin; WB-04.1; WE-05.1
Mitsumori, Yaeko; TB-08.2; TD-03.4; O Porter, Alan L.; TB-09.1
Miyazaki, Kumiko; MB-01.3; MD-09; Potente, Till; TD-02.1
MD-09.1; TD-10.1 Odake, Nobutaka; ME-06.3; TD-01.2 Prabhu, Ganesh N.; MB-08.2; HB-02.4;
Miyazawa, Takashi; HB-03.1 Ogano, Noah O.; MD-05.1 HD-04.4
Mizushima, Kazunori; TB-01.1 Ogata, Masaki; MA-00.1 Pretorius, Jan-Harm C.; MB-12.1; MB-12
Momaya, Kirankumar; MD-08.2; Ohashi, Tetsuji; MA-00.2 Pretorius, Leon; HB-05.2; MD-05.1;
TB-12.4 Ohnishi, Toshinobu; MB-02.3 TB-06; TB-06.1; TD-05.3; HD-05
Mori, Miki; MB-09.2 Ohno, Tadahisa; WE-11.1 Pretorius, Marthinus W.; TD-05.3
Morioka, Makoto; WE-01.1 Okuyama, Ryo; MB-04.1 Probert, David; TE-07.2; WB-04.2
Moroga, Kana; WE-11.1 Olivares-Olivares, Silvia L.; MD-08.1 Pruyt, Erik; ME-12.1
Mortara, Letizia; TE-07.2 Oliveira, Joao Paulo L.; ME-08.2; Pur, Sabine; MD-10.2
Motohashi, Kazuyuki; TD-08.3; TD-08 HD-08.1 Putri, Anjani; ME-06.1
Mountford, Gregory A.; WE-02.1 Olorunniwo, Moses A.; ME-07.4
Mulder, Herman L.; HD-01.2 Olorunniwo, Oludare; ME-07.4 Q
Muller-Martin, Andreas; MB-08.1 Onodera, Natsuo; TD-08.1
Munisi, Hawa I.; MB-04.2 Orgonas, Jozef; MB-05.1 Qi, YanRu; WE-12.3
Munkongsujarit, Songphon; TD-04.1 Osada, Hiroshi; MB-04.1; HB-03.1 Qiao, Zheng; MD-11.4; TB-05.3

138
AUTHOR INDEX
R Serra, Fernando A.; HD-11.3
Shang, Lining; TB-09.1 T
Raffo, David; MD-04; WB-01.1; WE-09.1 Shannon, Randall M.; TE-13.2
Ragel, Brian; HB-10.1 Sheikh, Nasir; ME-12; TE-13; TE-13.1; Ta, Thi Dao; TE-09.3
WE-09 Tabira, Yoshihiro; TB-13.3
Rahimi, Noshad; HE-02.2; HE-02.3
Shen, Qiutan; HB-06.1 Tai, Shih Chin; MB-09.1
Ranaei, Samira; TE-05.2
Sher, Peter J.; MB-11.1; MD-09.3; Takahashi, Kohei; MD-04.2
Range, Justy; HE-03.2
TD-04.4; WE-04; HB-01.2
Redlich, Tobias; MB-06.1; ME-02.1 Takahashi, Masayoshi; HB-04.2
Shibata, Tomoatsu; WB-04.3
Reis, Rubens A.; MD-07.3 Takahashi, Naoki; TE-06.4
Shichijo, Naohiro; HD-10.1
Ren, Fujun; WE-09.3; HB-06; HB-06.3 Takahira, Ricardo Y.; MD-04.3
Shih, Hsin-Yu; MD-11.1; TB-05.4;
Ren, Jie; HB-06.1 TD-04.4 Takano, Yasutomo; TE-05.3
Ren, Lei; ME-02.3 Shirahada, Kunio; TB-11.2; TD-12; Takekura, Toru; TE-01.1
Ren, Weihong; WE-09.3; HD-06.2 TD-12.3; TD-12.4; TE-06.2; TE-06.4; Takeo, Eriko; MD-04.2
WE-04.2; HB-05.3; HE-02.1; HE-02 Tamamura, Masatoshi; WE-05.3
Routley, Michele; HD-02.1
Shirakawa, Nobuyuki; WE-05.3 Tan, Yinliang (Ricky); MB-10.2
Ruan, Yi; MD-10.3; MD-10
Shiu, Shian-Hung; TE-04.4 Tanaka, Yoshitoshi; TB-03.3; TD-03.2;
Ruiz, Mauro S.; TB-08.3; TD-12.2
Silberbauer, Lukas; MB-05.1 TD-03.3
Silva Leme , Patricia C.; TD-12.2 Tang, Ming-Shun; HD-11.1
S
Siripitakchai, Naparat; TD-10.1 Tashiro, Hisato; HD-08.3
Sokmen, Nermin; MD-05.4 Tashiro, Koichi; MB-11.2
Sadeh, Arik; TD-12.1
Song, Yu; WB-04.3 Tashiro, Yoichiro; WB-12.3
Sadia, Rina; TB-07.2
Spinola, Mauro M.; WE-09.4 Teng, MC; TE-13.3
Saenz, Santos; HD-07.2
Spivey, W. Austin; MB-05; TD-09.1; Thamhain, Hans J.; MD-05; WD-00.1;
Saiki, Tomoko; ME-03.3; TB-09; TD-03 HE-05 HD-05.1
Sakano, Hiroyuki; TE-02.3 Srihari, M; WB-03.1 Thanasrivanitchai, Jul; TE-13.2
Sakata, Ichiro; ME-07.2; TE-12.3; Staphorst, Leon; TD-05.3 Thomas, Christina; TD-02.1
WE-12.1
Steinmann, Florian; MB-08.1; MD-05.3; Thu Ha, Nguyen; WE-08.2
Sakurai, Mitsuya; MB-04.2 TB-11.1 Tian, Juan Juan; TB-01.3
Sakurai, Shigeaki; TB-01.1 Steyn, Jasper L.; ME-11; TB-09.2; TE-08 Timar, Katalin; MD-10.1
Salman, Rosine H.; WE-09.1 Straus, Jonathan R.; MB-10.1 Tippayasawate, Pongchalerm; ME-07.3
Sasakawa, Takashi; HB-02.2 Struffaldi, Aldo; TB-08.3 Toga, Gulhan; WB-01.2
Sasaki, Hajime; ME-07.2; TE-12.3; Su, Fang-Pei; TB-09.3
WE-12.1 Tomizawa, Hiroyuki; TD-08.1
Su, Hsing-Ning; MB-03.1; MD-03.2; Trappey, Amy J.C.; TD-03.1
Sato, Carlos E.; TE-09.2 TB-03.1; TB-03.2; TD-10.2; TE-03.1
Sawa, Kenta; MB-12.3 Trappey, Charles V.; TD-03.1
Su, Wen-Jywan G.; HB-09.1
Sawaguchi, Manabu; ME-11.1 Tsai, Bi-Huei; TD-10.3; TD-10
Su, Yu-Shan; TD-10.4
Sawatani, Yuriko; WE-04.3 Tsai, Cheng-An; ME-01.3
Sugie, Ryosuke; WB-08.2
Schaeffler, Thomas; MB-08.1; MD-05.3; Tsai, Mavis; MD-12.3
Sugimitsu, Kazunari; HD-03.1
TB-11.1 Tsai, Ming-Kwen; MB-03.2
Sugimoto, Manabu; TD-03.3
Schmidhammer, Christoph; MD-10.2 Tsai, Pei-Chi; HE-03.4
Sugiyama, Daisuke; WE-04.2
Schmitz, Stephan; TD-02.1 Tsai, Pei-Chun; HD-09.1
Sukholthaman, Pitchayanin; TD-12.3;
Schuh, Guenther; MB-02.1; TB-05.2; TD-12.4 Tsai, Wan-Hsu; WE-05.2
TD-02.1; TE-05.1; WB-04.1; WE-05.1
Sun, Hengyu; ME-08.3 Tsai-Lin, Tung-Fei; MD-03.1
Seboni, Lone; MD-05.2
Sun, Peng; ME-08.3 Tsang, Kwok King; TD-05.4
Seino, Takehisa; MB-09.2; MB-09
Sunasaki, Tomohiro; TE-02.1 Tseng, Fang-Mei; MB-09.3; ME-01.2
Sengoku, Shintaro; MB-04.2; ME-07.1;
Suominen, Arho; TE-05.2 Tseng, Wei-Chih; HD-09.1
ME-07; HD-10.1

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AUTHOR INDEX
Tseng, Yung-Ching; ME-08.1 Wang, Tien-Hao; ME-07.3 Xu, Yusen; MD-03.3
Tsutani, Nobuko; TD-03.2 Wang, Wayne; WB-09.1 Xue, Lan; HD-03.3
Tubtiang, Arnon; WB-11.3 Wang, Xiaojiong; HB-06.3
Tutesigensi, Apollo; MD-05.2 Wang, Xiaowen; WE-03.3 Y
Tzeng, Gwo-Hshiung; TD-13.3 Wang, Xiaoyan; TB-01.3
Wang, Yue; TB-09.1 Yamaguchi, Hiromi; WB-10.3
U Wang, Zhifang; HD-06.3; Yamaguchi, Yasuhisa; MB-02.4
Washida, Yuichi; HB-04.2; HD-01.4; Yamakawa, Daisuke; TD-01.2
Uchihira, Naoshi; MB-06.4; TB-01.1 HE-01 Yamamoto, Masato; TE-06.4
Umeda, Kentaro; TE-06.2 Watanabe, Seiichi; HB-01.1 Yamashita, Tomonori; HB-05.3
Uscanga Castillo, Gonzalo I.; TB-12.3 Watanabe, Toshiya; HD-10.2 Yamazaki, Nobuo; TE-12.1
Weber, Charles M.; MB-05.1; TB-03; Yang, Chia-Han; TB-07.1; TB-07.4;
WE-05; HD-07; HE-04 TE-09.3
V
Weeks, Richard; WB-10; WB-10.1; Yang, Chun-Chieh; MD-01.1
WE-02.1; HB-09; HB-09.2; HD-02.4;
van Blommestein, Kevin; TB-10.4 HD-04.1 Yang, Ming Chung; TE-03.4
Van der Lingen, Elma; WE-02; HB-05.1; Wei, He; TE-11.2; WE-06.2 Yang, Phil Y.; HD-07.1
HE-03.3; HE-03 Weng, Calvin S.; TE-07.1 Yang, Sangoon; MB-07.1
Vandayar, Candice; HD-04.3 Winzker, Dietmar H.; TB-06.1; TD-01; Yang, Yi-Chang; HD-07.1
Vartiainen, Matti; TE-01.2 HB-01 Yang, Yinjuan; TD-04.3
Vatcharapong, Sukkird; HE-02.1 Wittman, Alexis; ME-07.3 Yang, Zi; TB-05.3
Verghese, George; TD-02.2; TE-04.2 Wu, Bei; TB-01.3 Yasunaga, Yuko; WA-00.1
Vermeulen, Andre; MB-12.1 Wu, Chien-Hsin; MD-12.2 Yeh, Bi-Ling; TB-07.3
Vianna, Regina Helena P.; TB-04.1 Wu, Chien-Huei; HB-07.3 Yen, Hsin-Yi; HE-03.4
Vieira Martins da Cunha Menezes, Wu, Chorng-Guang; HB-04.3 Yen, Yung-Shen; MD-12.2
Cassia M.; TD-12.2 Wu, Dan; MD-11.4; HD-06.4; HD-06 Yıldırım, Hakan; TD-11.3
Visessonchok, Tanunya; ME-07.2 Wu, Feifei; MD-11.4; TB-05.3 Yildirim, Nihan; TB-13; TD-11.3;
Voigt, Kai-Ingo; TB-11.1; MD-05.3 Wu, Feng-Shang; MD-12.2; TD-09.3; WB-11.1; WE-11
Vollmar, Jan; MD-05.3 HB-07.3 Yim, Deok S.; WB-06.2; WE-08
Wu, Seh-Wa; TB-07.3 Yin, Lin; HB-06.3
W Wu, Squall ChunYi; TD-03.1 Yip, Man Hang; TD-02.3; WB-04.2
Wu, Wei-Li; TD-07.3; TE-04.3 Yoneda, Susumu; TB-01.1
Wagner, Martin J.; TB-12.1 Wu, Yann-Ling; TD-06.4 Yoneda, Takahiro; TE-06.4
Wakabayashi, Naoki; HD-08.2 Wu, Ying Yu; MB-05.3 Yoon, Byung Sung; TB-02.3
Walsh, Steven; MD-02; TB-10.3 Wu, Yueh; TE-13.3 Yoon, Jungsub; HD-02.2
Wang, C. H.; TE-07.3 Wu, Yung-Chin; MD-11.3 Yoon, Seong-Pil; TB-10.1
Wang, Bing; WE-03.2 Wuest, Sabine; MB-01.2 Yoshida, Mayumi; HB-02.2
Wang, Chia Ying; WB-02.3 Wulfsberg, Jens; MB-06.1; ME-02.1 Yoshida, Satoshi; TB-10.2
Wang, Chih-Yuan; TD-10.4 Wurth, Bernd; HD-02.3 Yu, Abraham S.; MD-04.3; ME-01.1
Wang, Chin-Hsien; HB-10.3 Yu, Ching-Ying; MB-09.3
Wang, Chun-Chieh; WB-07.4; WE-12.2 X Yu, Ming-Jen; TB-01.2
Wang, Chun-Hsien; MB-07.2; HE-01.3 Yu, Oliver; TA-00.2
Wang, Hong-Yan; WE-01.4 Xiang, Yangxue; HB-01.3 Yu, Sheng-Tsai; HB-07.2
Wang, Jian-Hang; HD-07.1 Xiao, Wenli; WB-02.1 Yu, Ya-Wen; MB-10.3; ME-04.3
Wang, Kun; HD-01.3 Xiaoyan, Guo; WE-06.2 Yuan, Benjamin J. C.; TD-13.3
Wang, LiYing; TB-01.3 Xie, Yuying; TD-01.3 Yuan, Chien-Chung; HB-03.2; HB-03.3
Wang, Ming-Yeu; TD-09.3; TD-09.4 Xu, Ke; ME-11.3 Yuan, Fei; MD-09.1

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AUTHOR INDEX
Yurtseven, Murat Kudret; TE-11.1

Zartha Sossa, Jhon Wilder W.; MD-01.2

Zeitouni, Naomi; TD-12.1
Zhang, Chao; ME-02.3
Zhang, Fang H.; WB-03.3
Zhang, Hui; MD-11.4
Zhang, Huijun; HE-01.4
Zhang, Huiliang; WE-06.1
Zhang, Yong; ME-05.2
Zhang, Yueyi; MB-07.4
Zheng, Nian; HE-01.4
Zheng, Zongxi; HD-01.3
Zhou, Yuan; HD-03.3
Zhu, Zhaohui; WE-07.3
Zuo, Ze; TB-12.2

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