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INTERNATIONAL JOURNAL
OF CURRENT RESEARCH
International Journal of Current Research
Vol. 10, Issue, 09, pp.73931-73940, September, 2018

DOI: https://doi.org/10.24941/ijcr.32293.09.2018
ISSN: 0975-833X
RESEARCH ARTICLE

AN ASSESSMENT OF THE KAMBINGAN FESTIVAL OF TUY, BATANGAS: ITS IMPACT TO THE

TOURISM INDUSTRY AND CULTURE OF TUYNIANS

*Alvin B. Punongbayan
Dr. Francisco L. Calingasan Memorial of the School Colleges Foundation Inc.,, Camp Avejar, Nasugbu, Batangas

ARTICLE INFO ABSTRACT

Article History: In education, Montessori system Kambingan Festival is a town festivity celebrated annually on the
Received 20th June, 2018 founding anniversary of Tuy,
Tuy, Batangas. This research aimed to determine the impacts of Kambingan
Received in revised form Festival to the Tourism Industry and Culture of Tuynians. The descriptive method of research was
27th July, 2018 utilized by the researcher in this study. There were 108 respondents composed of the Muni
Municipal and
Accepted 24th August, 2018 Barangay Officials. Data were gathered through questionnaires. The respondents agreed that
Published online 30th September, 2018 Kambingan Festival was promoted, prepared, participated in, and implemented successfully.
Moreover, it was revealed that the festival promotes Tuy as a tou
tourism spot in District I of Batangas
Key Words: and it proves Tuynians’ hospitality.
Kambingan Festival,
Tourism Industry,
Culture, Tuynians, Celebration.

Copyright © 2018, Alvin B. Punongbayan. This is an open access article distributed under the Creative Commons Attribution
ribution License, which permits unrestricted
use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citation: Alvin B. Punongbayan. 2018. “An An assessment of the kambingan festival of tuy, batangas: its impact to the tourism industry and culture of
tuynians”, International Journal of Current Research,
Research 10, (09), 73931-73940.

A festival is also a way to attract visitors to come to the

INTRODUCTION
province, town or municipality therefore a festival has an
Festivals have many stories, customs and traditions connected impact on the hosting place. The impact may be good or bad
to them. Every festival has a symbolism and the entire but none the less a festival has an impact. Since festivals are
proceedings are centered around a particular theme. Like for celebrated throughout
oughout the world it is very important to learn,
example Diwali is a festival of lights - where the significance understand, and measure its impacts on the hosting community
is light banishing
hing darkness, Christmas is the celebration of (Luna, 2015).In the Philippines, these celebrations are joined
birth of Lord Jesus and it is a celebration of good times and so by many people coming from different places to witness the
on. Even merry making has significance; it is the essence of variety of entertainment which these festivals offer to
inner illumination which is celebrated. It is an important and everyone.A festival serves as a mirror of one’s culture and
integral part of our life and we look forward to it year after heritage. Philippines is one of the countries which has a large
year (Kiran, 2016).Festivals are common in every part of the number of festivals such as Ati
Ati-Atihan, Sinulog, Panagbenga,
world. Some festivals are related to religion such as of Pahiyas, Maskara and others. These fest
festivals being celebrated
Christmas, while others are festivities of a certain product or attract many tourists to the Philippines. People tend to watch
event in a place.Events are important
ortant motivators of tourism, them yearly since they never stop giving variety of
and figure prominently in the development and marketing entertainment. They have been a part of the history and life of
plans of most destinations. They are universally important for every Filipino. A festival, at the same time, serves aas an
their social and cultural roles, and increasingly have been identity of the place where it is being celebrated. Moreover, it
promoted and created as tourist attractions (Duran,
(Du 2013).A gives an opportunity to talented individuals to showcase their
place that celebrates a certain festival opens its door to talents thus making them be identified and recognized by the
tourism.A festival is known to most people as a day of people. Filipinos are said to be fond of merriments therefore a
celebration or festivities. There are many festivals celebrated lot of events are organized around the country. Most of these
throughout the world and the Philippines is no exception. celebrations are in relation to the Catholic Religion especially
Often, a province, town, or municipality celebrates a festival in the Barrio Fiesta and the Feast of Black Nazarene Nazarene.The
the Philippines… municipality of Tuy, Batangas is an upland municipality
located at the western
stern side of Batangas Province about 98
*Corresponding author: Alvin B. Punongbayan kilometers from Manila and about 55 kilometers from
Dr. Francisco L. Calingasan Memorial of the School Colleges Foundation Inc.,
Inc. Batangas City.
Camp Avejar, Nasugbu, Batangas.
73932 Alvin B. Punongbayan, An assessment of the kambingan festival of tuy, batangas: its impact to the tourism industry and culture of tuynians

It is predominantly agricultural and minimally urban. Its land

area is 12, 238 hectares. During the Spanish regime, Tuy was
still a part of Balayan, the former capital of Batangas. Tuy
became independent only on August 12, 1866. The name
“Tuy” was given by Don Savador Elio in honor of his
hometown “Tuy” in Galicia, Spain.Kambingan Festival is a
yearly celebration being held in Tuy, Batangas, Philippines. It
is celebrated on the occasion of the said town’s founding
anniversary upon the resolution signed by Sangguniang Bayan.
One of the main sources of income of Tuynians is “goat-
raising”. In the light of this thought, the elected mayor of Tuy,
Hon. Jose Jecerell Cerrado pushed the idea to have this
©Grepo “Kambingan Festival”. This is celebrated to showcase the
different products coming from goats. People from every
barangay and students of different schools in Tuy participate in
this festival yearly by joining in various contests like the Street
Dancing, Mini Band Competition, Goat Costumes, Cooking
Competition and others. This activities give way to the
significance of Kambingan Festival; although they heard about
it, still they do not have the ideas how it affects the tourism
industry. In addition to this, many people do not know much
about this festival as a part of their culture.This study is
focused on how Kambingan Festival affects the tourism
industry and the culture of the residents of Tuy, Batangas.

Scope, Limitation and Delimitation of the Study

©wowbatangas.com This study was conducted in the municipality of Tuy,

Batangas. It was concerned with the impacts of Kambingan
Festival in their municipality. It was limited to tourism
industry and culture only; it was delimited to the economy and
other industry. The respondents were chosen from selected
barangays of the municipality who participated actively in the
said festival.

Significance of the Study

This study will be beneficial to the following:

Municipal Mayor / LGU: It could be a basis on the

©Batang Lakwatsero implementation of various activities in the municipality that
will enhance the tourism industry.

Municipal Tourism Coordinator: It could help improve the

festival that will inculcate the culture to everyone in the
community.

Principals and Teachers: It could help them to guide and

encourage their students to participate in the festival to let
them feel the essence of the celebration.

Students: It could help them understand more their culture.

Future Researchers: It could help them as a frame for a new

or future study that may have relation with the topic.

Review of related literatures and studies

A.Related Literatures

Foreign: Hattours (2012) cited that “All festivals are cultural

in one way or another.There are many types of cultural
festivals such as National, Religious and Seasonal.They all
serve the purpose of bringing happiness to our lives, and
©wowbatangas.com strengthen our sense of community… Seasonal festivals reflect
73933 International Journal of Current Research, Vol. 10, Issue, 09, pp.73931-73940, September, 2018

attitude of people towards nature.These festivals are important festival is celebrated”.Tan (2009) identified that “Most
because they are related to food supply.Human beings should festivals in Philippines are religious in origin, but nowadays
adore the nature and acknowledge its beneficence before the religious component is usually secondary to the general
partaking any of its gifts.”UNEP (2016) presented that spirit of celebration. Philippines has dozens of festivals and
“Tourism can turn local cultures into commodities when most towns have their own in addition to the national ones.
religious rituals, traditional ethnic rites and festivals are Filipino hospitality is legendary and at no time is it more in
reduced and sanitized to conform to tourist expectations, evidence than at festival time”.Austero (2009) exposed that
resulting in what has been called "reconstructed ethnicity." “Our fiestas reflect who and what we are as a people.
Once a destination is sold as a tourism product, and the tourism Everything about us finds expression in the way we celebrate
demand for souvenirs, arts, entertainment and other our fiestas, even the state of our community spirit. The value
commodities begins to exert influence, basic changes in human of bayanihan may be dead in other aspects of our life as a
values may occur. Sacred sites and objects may not be people, but it’s there left, right and center stage in a fiesta. Our
respected when they are perceived as goods to trade.Ezeani inherent creativity, our natural artistry, even our flair for the
(2016) revealed that “The revolution in festivals has been superficial at the expense of substance all these converge in
stimulated through commercial aspect to meet the changing that annual tradition that is the Philippine fiesta”.Aquino
demand of the local community groups and increasing business (2015) explained that “Fiestas in the Philippines are held to
opportunities for the events organizations and local businesses. celebrate a patron saint (the Philippines is the only majority-
Festivals play a major part in a city and local community. Christian country in Southeast Asia) or to mark the passage of
Festivals are attractive to host communities, because it helps to the seasons, depending on which part of the country you are in.
develop local pride and identity for the local people. In The sole exception is Christmas, where the whole country
addition, festivals have an important role in the national and breaks out in celebrations that can begin long before
host community in context of destination planning, enhancing December. The roots of Philippine fiestas go back even further
and linking tourism and commerce. Some aspects of this role - back to before the Spanish conquistadores arrived in the
include: events as image makers, economic impact generators, 1500s”.
and tourist attractions, overcoming seasonality, contributing to
the development of local communities and businesses, and B.Related Studies
supporting key industrial sectors.”Tanaka (2011) found that
“The festivals themselves played a vital role in the life of the Foreign: Congcong (2014) exposed on his research “The
community. To begin with, they marked the turn of the Study of Festival Tourism Development of Shanghai” that
seasons, on which most economic activity hinged. In addition although Shanghai festival tourism development in domestic
to agriculture, which involved a series of sophisticated was in the lead, but relative to foreign famous brand festival
processes carefully attuned to the time of year, villagers activities still had great gap, but with the development of
followed seasonal cues in managing their coppice woodlands, economy in our country, further development of urban tourism
which they harvested for fuel in the form of firewood and and leisure tourism, the festival tourism in Shanghai will
charcoal; building materials in the form of lumber and thatch; continue to mature, through continuous research, perfect,
and various edibles, such as mushrooms that were dried and utilize internationalization, marketization development as a
preserved”.John Paul (2012) quoted that “Recently festivals breakthrough the bottleneck of effective measures, Continue to
are considered to contribute significantly to the cultural and strengthen and expand the Shanghai festival industry. Esu
economic development wealth of Nigeria. Festivals have major (2009) investigated on the “Tourists’ Satisfaction with Cultural
impact on the development of cultural tourism to the host Tourism Festival: a Case Study of Calabar Carnival Festival,
communities. The festival organizers are now using the Nigeria”. The study showed that cultural tourism festival
historical and cultural themes to develop the annual events to attributes have significant effect on overall tourists’
attract visitors and creating cultural image in the host cities by satisfaction. This was partly supported by the result of the
holding festivals in the community settings. The desire for multiple regression analysis. The result of multiple regression
festivals and events is not specifically designed to address the analysis revealed some festival attributes (organisation,
needs for any one particular group. The hosting of events is promotion, facilities and friendliness of locals) were predictors
often developed because of the tourism and economic of the level of attendees’ overall satisfaction with the festival.
opportunities addition to social and cultural benefits. Many These attributes could be packaged and manipulated by way of
researchers have contested that local community’s plays vital strategy formulation to increase the level of satisfaction of
role in development of tourism through festivals”. attendees to the event. There was the tendency of consumers
responding positively when exposed to the right cues. The
Local: Sam (2015) believed that “Festivals are one of the main basic theoretical underpinning was that the festival attributes
reasons why it is more fun and incredible to visit and stay in that were explanatory of attendees’ satisfaction should be
the Philippines. Philippine festivals are huge cultural factored into the product development and marketing strategy.
celebrations that attract both local and foreign tourists due to Chen (2011) on his study “Residents’ Perceptions of the
its colorful and festive nature. Festivals or fiestas are usually Impact of Major Annual Tourism Events in Macao: Cluster
celebrated on the feast days of their patron saints, as Analysis” suggested that similar studies should be carriedout
determined by the Catholic calendar”.Bob (2010) thought that every year to monitor residents’ perceptions of the
“Not only does every city have at least a couple of festivals per development ofevent tourism in Macao. Further, a comparison
year, but every small town, even part of towns (Barangays or of these findings with thoseobtained in the other two major
Barrios) has their own festivals.Most of the festivals in the tourism sectors in Macao, namely gamingtourism and heritage
Philippines have some sort of cultural aspect to them.The tourism, should give the local government a clearer
festivals are not just for fun (although there is plenty of that to understandingof how local residents perceive each of the three
be had at a festival), but they are in commemoration to some main sectorsoverall. This study was the first to include a
historical event or cultural aspect from the area where the personal factor in the construct of the impact of event tourism
73934 Alvin B. Punongbayan, An assessment of the kambingan festival of tuy, batangas: its impact to the tourism industry and culture of tuynians

and one ofthe few to examine a set of tourism events that the festival had an impact on the economy of the
simultaneously. It is hoped thisstudy will stimulate more municipality. They claimed that the festival seemed to have led
discussion on these issues.Kulkarni and Bhopatkar (2013) to an increase in the economic activity of the municipality such
showed that festivals have contributed in the development of as the expansion and improvement of local products and
cultural tourism it attracted culture tourists to local community services which help generate more income for the locals. The
events to promote cultural exchanges between tourists and respondents also believed that the festival had an impact on the
resident with the example of Ganesh Festival in Pune. Tourism tourism industry of the municipality, as it seemed to have
festivals have major effects on the local economy directly and resulted to an increase in the variety of entertainment in the
indirectly that the spending by visitors on local goods and municipality where the locals were able to showcase their
services by event-tourist had a direct economic impact on local talents.Calopez (2011) presented his study that aimed at
businesses and also passed the benefit more widely across the assessing the economic and tourism impact of the Ati-Atihan
economy and the community. The study also found that local Festival to the Municipality of Kalibo, Aklan. This descriptive
transport, hotels, restaurants, small shopkeepers, hawkers got study involved 120 respondents composed of residents,
profit during the period of festival. Number of visitors was businessmen and local government officials who were selected
increasing year by year which affected the local economy. The using the purposive sampling method. A one-shot survey was
tourists and visitors spent money within the community, conducted to gather pertinent data and treated using descriptive
enhanced the local economy and supporting restaurants, hotels and inferential statistics. Results revealed that respondents
and other tourism-related businesses. believed that the Ati-Atihan festival had an impact on the
economy of the town by bringing about the expansion and
Celik and Cetinkaya (2013) exposed that Event Tourism improvement of local products and in increasing the economic
examined as a concept of special interest tourism had activity in the town. It had an impact on the tourism industry
contributed significantly to tourism, travel, leisure and by attracting tourists both locally and internationally.
recreation and lodging industries recently by becoming a However, significant differences were found concerning the
strong tourism demand generating factor. In addition this, impact of Ati-Atihan festival. Thus, certain recommendations
event tourism was an important way to catch social, economic, were formulated for the enhancement of the celebration as well
environmental goals and provide benefits for the societies and as to boost the tourism industry and the economy of the
destinations. Events are one of the important attractions of municipality.
destination and provided tourists with updated information
about culture, society and history. Festivals and public Ylagan and Laguador (2014) publicized that it was in this
celebrations found in all societies were increasingly seen as context that tourism really provided opportunity to create
unique tourist attractions and destination image makers with a employment for local residents through establishing small
variety of other special events. They played a big role in business enterprise and for the investors to establish large scale
making contribution to the cultural exchange among the people business industries in the area. It also nourished the Filipino
of the world and provided important contributions to the traditions through celebrating various festivities and religious
development of the cities and making them a brand city. As a activities that symbolize the rich culture of the country.
result of the research, it was understood that Izmir Batangas is famous in beaches because of its geographical
International Art Festival organized for the last 26 years had a location. Taal Volcano is another tourist attraction in the
significant role in recognition of Izmir in international area.Xu province of Batangas but it can be best viewed in Tagaytay
(2014) stipulated that “Today, with the development of City. The researchers have always recommendation to the
economic globalization and China’s market economy, people Local Government Units of each municipality to strengthen the
liberated their thought, provided conditions for western culture tourism development programs in cooperation with the private
merging into our society. Some western festivals have become sectors who owned the resorts and other business
popular among the new generation in China. This acceptance firms.Magpantay (2014) determined the socio-cultural effects
of the western culture and traditional festivals reflected the of festivals in the province of Batangas as part of the cultural
fusion of the Chinese and western cultures. Chinese traditional tourism industry. Specifically, it described the profile of the
festivals are the soul of national spirit and the epitome of respondents in terms of age, gender, civil status, religion,
Chinese ancient civilization. We should change the ignorant income educational attainment; assessed the perceived socio-
customs and maintain the excellent ones which can embody cultural and economic effects of festivals in the province of
national features. The precondition of learning foreign culture Batangas; to test the significant difference between perceived
is to get a good knowledge of our own national culture. In socio-cultural and economic effects when grouped according
cross cultural communication, we should not have blind faith to their profile variables; and to propose a plan of action to
in foreign things and ignore national dignity, and we should enhance and promote the cultural tourism industry of Batangas
prevent the culture erosion phenomenon when communicating Province. Majority of the residents were 60 years and above,
with westerners”. female, married and Roman Catholic with monthly income of
5,001 – 9,999.99 and elementary graduate. The respondents
Local: Luna (2015) studied on the perceived effects of the strongly agreed that one of the socio cultural effects of
Bañamos festival on the economy and tourism industry of Los festivals was it provided unity in the community and in terms
Baños, Laguna. The respondents of this study were the festival of economic effects, hosting a festival is expensive.Coliat
organizers and participants, barangay officials, as well as, the (2014) conducted a study to assess the Tinapay (bread)
local businessmen. They were selected through non-purposive Festival in Cuenca, Batangas. Specifically, it determined the
sampling. The researcher employed a descriptive method and development strategies of community-based tourism in terms
content analysis. Data obtained from the respondents were of planning, organizing, directing, and controlling; evaluated
analysed using frequency and percentage. Moreover, an the effects of development of community-based tourism
adapted survey questionnaire was utilized in this research. Tinapay Festival in Cuenca; proposed an action plan in
Results of the study revealed that most respondents believed promoting tourism in Cuenca. The study used descriptive
73935 International Journal of Current Research, Vol. 10, Issue, 09, pp.73931-73940, September, 2018

method with the survey questionnaire as data gathering 1. What is the profile of the respondents in terms of:
instrument which was administered among 100 respondents. a. Age;
The results of the study revealed that the respondents agreed b. Gender;
that in order to achieve the success of the Tinapay Festival, c. Civil status; and
there must be careful planning, organizing, directing and d. Religion?
controlling. Most of the respondents were 60 government
officials and 40 locales who agreed that the community 2. How did respondents assess the Kambingan Festival in
involved and the committee in charge proved their terms of:
incomparable teamwork which made the Tinapay Festival a. Promotion;
successful. They developed great teamwork through fair b. Preparation of the local government;
distribution of task resulting to respect and trust of the c. Participation of the community; and
residents.Buted (2014) exposed that “The common problem d. implementation?
encountered by the Tourism Industry in Calatagan was lack of
promotion. Among the social benefits brought by tourism in 3. What are the perceived impacts of Kambingan Festival to:
Calatagan they strongly agreed on promoting of peace and a. Tourism industry, and
order situation. Among the economic benefits they strongly b. culture of Tuynians?
agreed on employment opportunities. Tourism means more 4. How significant is the relationship between the responses
jobs for the people and improvement of their standard of of the respondents on the perceived impacts of Kambingan
living. All programs were implemented and the government Festival to Tourism Industry and Culture of Tuynians when
knows how to develop more of their place”.De Leon (2013) grouped according to their profile variables?
concluded that “There is a need for policy makers to 5. What Cultural Model can be proposed to help improve the
understand and define the relationship between cultural Tourism Industry of Tuy?
development and values formation. It was important to
establish how the values formed in the attitudes and habits of Hypothesis
people affected the promotion of peace, justice and social
development. There was a huge jump in the understanding of This study lays down this null hypothesis:
how culture led to development; if such link remains
1. There is no significant relationship in the responses of the
unsubstantiated, the idea of culture and development can end
participants when they are grouped according to their
up simply being an empty catchphrase”.
profile variables.
C.Synthesis of the Related Studies
RESEARCH METHODOLOGY
The present study is similar to the studies of Congcong (2014),
Esu (2009), Chen (2011), Kulkarni and Bhopatkar (2013), Methods of Research: The descriptive method of research
Celik and Cetinkaya (2013), Xu (2014), Luna (2015), Calopez was used in this study to determine the impacts of Kambingan
(2011), Ylagan and Laguador (2014), Magpantay (2014), Festival to tourism industry and culture of Tuynians.
Coliat (2014), Buted (2014), and De Leon (2013) as they According to Singh (2006) the descriptive method of research
described festival as a method of providing publicity for the is used to identify the present conditions and point to present
host town celebrating the festival. They also emphasized that needs, to study immediate status of a phenomenon, to find
festivals attracted more tourists or visitors that allowed facts, and to examine the relationships of traits and
everyone even the locals to determine the contribution of these characteristics.
celebrations to cultural tourism. Most cities or towns were
Respondents of the Study: The respondents of the study were
using these to improve the tourism industry and at the same
composed of the municipal mayor, nine (9) members of the
time to enrich the culture. These events helped also to open the
Sangguniang Bayan, two (2) members of the Tourism Office,
doors for more revenue. They generated more income for the
and ninety-six (96) Barangay Chairmen and Officials taken
locals. Even restaurants, hotels and other business
from selected 12 barangays who were actively participating in
establishments increased their sales because of the events
the festival due to proximity with a total of one hundred eight
hosted by a certain town. They agreed that festivals give way
(108).
to a more progressive tourism industry. They are similar in the
subject of the study which is the festivals and their impacts, Research Instrument: Questionnaire and Interview were
merely to the tourism industry and culture.However, some utilized by the researcher to gather data needed for the study.
studies revealed that there must have an improvement or some The questionnaire was divided into three parts:
changes of festivals. Reconfiguration was needed to deepen
more the understanding of the people about them as part of Part I dealt with the respondents profile used to obtain basic
their culture. Their studies differed from the present study on information for the analysis of the problem;
the venue, the locale, methods used by the researcher, the Part II was the assessment of Kambingan Festival in terms of
respondents and also on the scope. promotion, preparation of the local government,
participation of the community, and implementation;
Statement of the problem and
Part III was the assessment of the perceived tourism and
This study aims to discuss the impacts of Kambingan Festival cultural impacts of the Kambingan Festival.
to the municipality of Tuy, Batangas.
Interview was used also to gather basic information about the
Specifically, it aims to answer the following: historical background of Tuy and the origin of the Kambingan
Festival.
73936 Alvin B. Punongbayan, An assessment of the kambingan festival of tuy, batangas: its impact to the tourism industry and culture of tuynians

Data Gathering Procedure: The researcher asked for an Table 3 illustrates the civil status of the respondents. It is
appointment to the Municipal Tourism Department revealed that most of the respondents are married with a total
Coordinator for an interview to get the historical background of 92 or 85.19%. Meanwhile, only 16 or 14.81% are still
of Tuy and of the Kambingan Festival.From thorough single.
readings, the researcher came up with a questionnaire. Upon
validation of the questionnaire, the researcher sought Table 4. Demographic Profile of the Respondents in Terms of
permission from the municipal mayor to distribute them in Religion
selected barangays of Tuy. The researcher personally
conducted the survey and ensured that all questionnaires were Range Frequency Percentage Rank
retrieved. Data gathered were analyzed by the researcher. Catholic 105 97.22% 1
Non-Catholic 3 2.78% 2
TOTAL 108 100.00%
Statistical Treatment of Data
Table 4 exposes that majority of the respondents are Catholic.
The following statistical tools were used to analyze the data 105 or 97.22% are Catholic and 3 or 2.78% only are Non-
collected: Catholic.
1. Percentage, Frequency Distribution and Rank. They Table 5. Assessment of Kambingan Festival in Terms of
were used to analyze the profile of the respondents in Promotion
terms of age, gender, civil status and religion.
2. Weighted Mean. It was used to assess the Kambingan Indicators Weighted Interpretation Rank
mean
Festival in terms of promotion, preparation of the local 1.Fliers and other printed materials are 3.60 Agree 6
government, participation of the community, and distributed to inform the people.
implementation, and to assess the perceived impacts of 2.Television and radio are used in 3.63 Agree 5
advertising.
Kambingan Festival to Tourism Industry and Culture of 3.Facebook, Instagram and other social 4.21 Agree 1
Tuynians. networking sites are used for promotion.
4.Information Dissemination is done verbally
3. Pearson r Coefficient of Correlation. It was used to and electronically by tourism officers to 4.00 Agree 4
measure the degree of relationship of variables. inform people of Tuy about the festival.
5.Letters are sent to each barangay for
information.
RESULTS AND DISCUSSION 6.Memorandum is sent to different 4.18 Agree 2
organizations like schools for information.
4.01 Agree 3
This chapter presents the analysis and interpretation of the data Composite Mean 3.94 Agree
gathered to answer the problems which this study aims to
achieve. Based on Table 5, it can be gleaned that respondents agreed on
how Kambingan Festival is promoted. First in the rank is
Table 1. Demographic Profile of the Respondents in Terms of Age “Facebook, Instagram and other social networking sites are
used for promotion” with a weighted mean of 4.21. It was
Range Frequency Percentage Rank followed by “Letters are sent to each barangay for information”
20-30 2 1.85% 2 with 4.18 weighted mean. Last in the list is “Fliers and other
31 above 106 98.15% 1
Total 108 100.00%
printed materials are distributed to inform the people” with a
weighted mean of 3.60.
Table 1 shows that 106 or 98.15% of the respondents are 31
Table 6. Assessment of Kambingan Festival in Terms of
years old and above and 2 or 1.85% only are 20-30 years old. Preparation
This means that most of the respondents are matured enough.
Indicators Weighted Interpretation Rank
mean
Table 2. Demographic Profile of the Respondents in
1.Meeting and Planning with the concerned 4.14 Agree 4.5
Terms of Gender officials are set ahead of time.
2.Committees are organized to designate
Range Frequency Percentage Rank various tasks. 4.14 Agree 4.5
Male 81 75.00% 1 3.Program and activities are set and
announced to people. 4.15 Agree 3
Female 27 25.00% 2
TOTAL 108 100.00% 4.Promotion materials are made and
3.85 Agree 6
distributed.
5.Coordination with the barangay officials 4.31 Agree 2
Table 2 displays that most of the respondents were male with a and nearby municipalities are made.
total of 81 or 75%. Only 27 or 25% of the total participants are 6.Technical aspects are secured like the
sound systems, venue and decorations. 4.32 Agree 1
females. This explains that most of the municipal and barangay Composite Mean 4.15 Agree
officials are males.
Table 6 indicates that the respondents agreed to the Preparation
Table 3. Demographic Profile of the Respondents in Terms of
Civil Status of the Local Government on the celebration of the festival.
“Technical aspects are secured like the sound systems, venue
Range Frequency Percentage Rank
and decorations” ranks first in the list with 4.32 weighted
Single 16 14.81% 2
mean. Last in the list is “Promotion materials are made and
Married 92 85.19% 1 distributed” with a weighted mean of 3.85. The recorded 4.15
TOTAL 108 100.00% composite mean proves that LGU prepared properly for the
occasion.
73937 International Journal of Current Research, Vol. 10, Issue, 09, pp.73931-73940, September, 2018

Table 7. Assessment of Kambingan Festival in Terms of The Table clarifies the effects of Kambingan Festival to
Participation of the Community Tourism Industry of Tuynians. It can be depicted that first in
Indicators Weighted Interpretation Rank the rank is “Kambingan Festival promotes Tuy, Batangas as
mean tourism spot in District I” with a mean value of 4.43. It was
1.Street dancing is participated by different 3.65 Agree 4 followed by “Kambingan Festival showcases the talents of
schools.
2.The festival is watched and attended by 4.20 Agree 3 Tuynians” and “Kambingan Festival increases the variety of
local tourists. entertainment in Tuy”, both with 4.31 mean value. Last in the
3.The festival is participated by nearby 3.50 Agree 6
municipalities.
rank is “Kambingan Festival offers new employment
4.Adult competitions, like singing contest, are 3.58 Agree 5 opportunities”. The computed composite mean value of 4.17
joined by a number of Tuynians. clearly explains that the festival has a great impact in the
5.The festival is attended by the children and
youths. 4.24 Agree 2 tourism industry of Tuynians.
6.The festival is enjoyed by the attendees.
4.37 Agree 1 Table 10. Perceived Impacts of Kambingan Festival to the
Composite Mean 3.92 Agree Culture of Tuynians

It can be perceived in Table 7 that “The festival is enjoyed by Indicators Weighted Interpretation Rank
mean
the attendees” with 4.37 weighted mean. Next in the list is 1.Kambingan Festival increases the 4.17 Agree 4
“The festival is attended by children and youth” with 4.24 awareness of local culture.
weighted mean. And last in the list is “The festival is 2.Kambingan Festival revives local 4.03 Agree 9
traditions.
participated by neighborhood municipalities. The composite 3.Kambingan Festival preserves the 4.06 Agree 8
mean is 3.92. This implies that Kambingan Festival is being local culture and traditions of Tuy.
4.Kambingan Festival increases the 4.14 Agree 5
joined by the community. interest in participation to different
cultural activities related to this festival.
Table 8. Assessment of Kambingan Festival in Terms of 5.Kambingan Festival strengthens the
Implementation regional values and tradition. 4.18 Agree 3
6.Kambingan Festival provides unity of
Weighted the people of Tuy. 4.29 Agree 2
Indicators Interpretation Rank 7.Kambingan Festival affects Tuynians’
mean
attitude toward the environment. 4.02 Agree 10
4.21 Agree 2
1.Success of the festival is manifested. 8.Kambingan Festival creates a peaceful
2.Enjoyment and satisfaction of the community.
4.27 Agree 1
9.Kambingan Festival trains Tuynians to 4.09 Agree 6
attendees are seen.
be more hospitable.
3.Positive feedbacks are evident. 4.08 Agree 6
10.Kambingan Festival helps develop 4.30 Agree 1
4.Large number of participants is recorded. 4.20 Agree 3
the communication skills.
5.Planned activities are carried and done 4.08 Agree 7
properly. 4.19 Agree 4
Composite Mean 4.13 Agree
6.Event is covered by press and media.
4.16 Agree 5
Composite Mean 4.19 Agree
Table 10 displays the Impacts of Kambingan Festival to the
Culture of Tuynians. It is unveiled that “Kambingan Festival
Table 8 exposes that “Enjoyment and Satisfaction of the trains Tuynians to be more hospitable” with a computed mean
attendees are seen” with a weighted mean of 4.27. Next in the value of 4.30. Moreover, it provides unity of the people of Tuy
list is “Success of the festival is manifested”. “Positive as reflected on the table with 4.29 mean value. 10th in the rank
feedbacks are evident” comes last on the rank with a weighted with 4.02 mean value is “Kambingan Festival affects Tuynians
mean of 4.08. The computed composite mean of 4.19 clearly attitude toward the environment”. The composite mean of 4.13
shows that Kambingan Festival is successfully implemented. evidently confirms that Kambingan Festival had major impacts
to the culture of Tuynians.
Table 9. Perceived Impacts of Kambingan Festival to Tourism
Industry of Tuynians
Table 11. Significant Relationship on the Impacts of Kambingan
Indicators Weighted Interpretation Rank Festival to Tourism Industry of Tuynians When They are
mean Grouped According to Their Profile Variables
1.Kambingan Festival increases the variety of 4.31 Agree 2.5
entertainment in Tuy. Profile r- Correlation t- t- Interpretation Decision
2.Kambingan Festival brings honor to town 4.17 Agree 6 Variables Value value tabular
through national competitions like Aliw value
Festival. 1. Age 0.37 Low 1.13 1.86 Not Accepted
3.Kambingan Festival offers new 3.89 Agree 10
2. Gender 0.77 Substantial 3.40 1.86 Significant Rejected
employment opportunities. 3. Civil 0.67 Substantial 2.54 1.86 Significant Rejected
3.91 Agree 9
4.Kambingan Festival leads to improvements Status Significant
of infrastructures. 4. Religion 0.85 High 4.51 1.86 Rejected
4.08 Agree 8
5.Kambingan Festival increases the cultural Significant
facilities in Tuy. 4.26 Agree 4 DF: 8; Level of Significance: 0.05
6.Kambingan Festival improves the
relationship between Local Tourism Office
and the Department of Tourism Table 11 identifies that there was no significant relationship
7.Kambingan Festival promotes Tuy, 4.43 Agree 1 that exists between the responses of the respondents on the
Batangas as tourism spot in District I.
8.Kambingan Festival increases tourists in 4.15 Agree 7
Impacts of Kambingan Festival to their Tourism Industry and
Tuy whether local or foreign. their age. The computed t-value of 1.13 which is lesser than
9.Kambingan Festival showcases the talents the t-tabular value of 1.86 set at 0.05 level of significance
of Tuynians. 4.31 Agree 2.5
10.Kambingan Festival gives opportunity for accepts the null hypothesis. This means that age of the
Tuynians to showcase their native products. 4.25 Agree 5 respondents does not contribute to their perception on the
Composite Mean 4.17 Agree
Impacts of Kambingan Festival to Tourism Industry of
Tuynians.Meanwhile, there are significant relationships
recorded between the Impacts of Kambingan Festival to
73938 Alvin B. Punongbayan, An assessment of the kambingan festival of tuy, batangas: its impact to the tourism industry and culture of tuynians

Tourism Industry and gender, civil status, and religion. The Culture of Tuynians. It promotes Tuy, Batangas as center of
computed t-values of 3.40, 2.54, and 4.51 which are higher that Tourism in the District I of Batangas and it trains the Tuynians
the critical value of 1.86 set at 0.05 level of significance shows to be hospitable.
that the null hypothesis is rejected. This clarifies that gender,
civil status, and religion are factors affecting the perception of Summary of findings
the respondents on the Impacts of Kambingan Festival to
Tourism Industry of Tuynians. The significant findings were the following:

Table 12. Significant Relationship on the Impacts of Kambingan 1. Profile of the Respondents
Festival to Culture of Tuynians When They are
Grouped According to Their Profile Variables  Majority of the respondents were 31 years old and
above represented by 106 of the total population or
Profile r- Description t- t- Interpretation Decision
Variables Value value tabular 98.15%. While only 2 or 1.85% were 20-30 years old.
value  There were 75% or 81 male respondents and 25% or 27
1. Age 0.17 Negligible 0.48 1.86 Not Accepted females.
2. Gender -0.22 Correlation -0.65 1.86 Significant Accepted
3. Civil 0.36 Negligible 1.11 1.86 Not Accepted  Most of the respondents were married represented by a
Status 0.12 Correlation 0.34 1.86 Significant Accepted total of 92 or 85.19%, and only 16 or 14.81% were
4. Religion Low Not
Correlation Significant single.
Negligible Not  Majority of the respondents were Catholics. One
Correlation Significant
hundred five or 97.22% are Catholics while only 3 or
DF: 8; Level of Significance: 0.05
2.78% were Non-Catholics.
Table 12 presents that there are no significant relationships
between the responses of the respondents on the Impacts 2. Assessment of Kambingan Festival in terms of
Kambingan Festival to their Culture and their profile variables. Promotion, Preparation of the Local Government,
The computed t-values of 0.48, -0.65, 1.11, and 0.34 which are Participation of the Community and Implementation
lesser than the critical value of 1.86 set at 0.05 level of
significance accept the null hypothesis. This explains that  Promotion: The respondents agreed that “Facebook,
profile of the respondents do not affect their perception on the Instagram and other social networking sites were used
Impacts Kambingan Festival to Culture of Tuynians. for promotion” with a mean value of 4.21. It was
followed by “Letters are sent to each barangay for
information” with 4.18 mean value. Last in the rank
was “Fliers and other printed materials are distributed to
inform the people” with 3.60 mean value. The
computed composite mean of 3.94 indicated that the
respondents agreed on how Kambingan Festival is
promoted.
 Preparation of the Local Government:Local
government prepared well technically as reflected by
4.32 mean value. Second to the list was “Coordination
with barangay officials and neighborhood
municipalities are made” with a mean value of 4.31.
Last in the rank was “Promotion materials are made and
distributed” with 3.85 weighted mean. The composite
mean of 4.15 revealed that local government prepared
well for the celebration of the festival.
 Participation of the Community:It was clearly
exposed that “The festival is enjoyed by the attendees”
as it ranked first with a mean value of 4.37. Second in
the list was “The festival is attended by children and
youths” with 4.24 mean value. Last in the rank was
“The festival is participated by neighborhood
municipalities” with 3.50 mean value. The 3.92
computed composite mean identified that respondents
Figure 2. Cultural Model of Kambingan Festival of Tuy, Batangas agreed that Kambingan Festival is being participated by
the community.
Rationale
 Implementation:First in the rank was “Enjoyment and
satisfaction of the attendees are seen” with 4.27 mean
Kambingan Festival is a yearly festival being celebrated at
value. It was followed by “Success of the festival is
Tuy, Batangas. It is celebrated on August 12 in
manifested with 4.21 mean value. Last in the rank was
commemoration of the town’s founding anniversary. This
“Positive feedbacks are evident” with 4.08 mean value.
festival started on 2011 when the present local executive, Hon.
The computed composite mean of 4.19 clearly stated
Jecerel C. Cerrado assumed office.Kambingan Festival has
that Kambingan Festival was successfully implemented.
proper promotion, preparation of the local government,
participation of the community, and Implementation.
Furthermore, it has great impacts in the Tourism Industry and
73939 International Journal of Current Research, Vol. 10, Issue, 09, pp.73931-73940, September, 2018

3. Impacts of Kambingan Festival to Tourism Industry and of civil status, gender and religion but showed no
Culture of Tuynians relationship in regards to age. There were also no
relationships on their perceptions to the impacts of
 Tourism Industry:First is the rank was “Kambingan Kambingan Festival to Culture.
Festival promotes Tuy, Batangas as tourism spot in 5. The proposed Cultural Model should focus on the
District I” with 4.43 mean value. “Kambingan Festival enhancement of Kambingan Festival as part of
increases the variety of entertainment in Tuy” and Tuynians tourism industry and culture.
“Kambingan Festival showcases the talents of Tuynians
ranked second with 4.31 mean value. “Kambingan Recommendations
Festival offers new employment opportunities” with
3.89 mean value was last in the rank. Based on the conclusions, the researcher hereby recommends:
 Culture: Respondents agreed that “Kambingan Festival
trains Tuynians to be more hospitable” with 4.30 1. Kambingan Festival must always be open to everyone
weighted mean. Second in the rank was “Kambingan regardless of age, gender, civil status, and religion.
Festival provides unity of the people of Tuy” with 4.29 2. Celebration of Kambingan Festival must have proper
mean value. Last in the list with 4.02 mean value was promotion, preparation, participation of the community
“Kambingan Festival affects Tuynians attitude toward and implementation.
the environment”. 3. Municipal Government should promote Tuy, Batangas
as a tourist spot in District I through the celebration of
4. Significant Relationship Between the Impacts of Kambingan Festival.
Kambingan Festival to Tourism Industry and Culture of 4. Municipal Government should provide more touristic
Tuynians and Profile Variables and cultural activities that would boost the cooperation
and participation of all Tuynians in the celebration of
 Tourism Industry: The computed t-value of 1.13 the festival.
which was lesser than the t-tabular value of 1.86 set a 5. The proposed Cultural Model must be reviewed by the
0.05 level of significance showed that there was no concerned personnel and be used by the local
significant relationship between the Impacts of government.
Kambingan Festival to Tourism Industry and the
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