Salesforce Marketing Cloud Administrator

Which statements are correct about Marketing Cloud and Marketing Cloud Connect when using Non-
Scope by User configuration? (choose 3)

 Password policies are not in effect, making this configuration easy to maintain because
passwords do not expire.
 An administrator can set up a user without entering a password.
 Within the Marketing Cloud, returned subscribers are not limited to what is visible to the user
initiating the send.

Before you can enable marketers to include the Distributed Marketing content blocks in emails, you
need to do two things.

 Add the custom content blocks that you want to use as components.
 Add the Distributed Marketing installed package to your Marketing Cloud account.

Northern Trail Outfitters purchased a Sender Authentication Package (SAP) and is provisioned within the
account. The Marketing Cloud admin wants to ensure the private domain being used as the
From Address for email sends has been verified.

 The administrator does not need to verify the private domain.

Distributed Marketing channels supported: (choose two)

 SMS
 Email

Which send process can use Sender Profiles? Choose 3 Answers.

 User-Initiated Sends
 Triggered Sends
 Guided Sends

What Salesforce Editions work with Marketing Cloud Connect? (choose 4)

 Developer
 Unlimited
 Performance
 Enterprise
How do you find information on your MC instance?

 On trust.salesforce.com, click "Status" and enter your MID to display information.

Which IPs should be whitelisted when first configuring MC?

 Whitelist the entire set of IP ranges for your region.

Which of the following are correct about All Contacts in Contact Builder? (choose 3)

 All Contacts functions at the Enterprise/Parent level.

 All Contacts contains All Subscribers plus anything marked as a Population.
 All Contacts functions across all Channels in Marketing Cloud.

Northern Trail Outfitters plans to integrate their Sales Cloud Contacts.

How should their Marketing Cloud admin configure the Sync of the contact object so that only
marketable contacts are synced over?

 Select all records with an email address.

Northern Trail Outfitters wants to switch on the out-of-the-box audit trail functionality in the Marketing
Cloud account, however they cannot see the option to enable it.

What could be the likely cause?

 User is missing the marketing cloud security administrator rights.

Recommended setting for Login Expires After Inactivity:

 90 days or less

How do you setup Company Info?

 In Marketing Cloud Setup, click Company Settings, Account Settings, Edit.

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email
Specialist wants to perform quality assurance checks on the email prior to send and has asked about
using the Validate functionality for this effort.

Which three items will Validate check in an email message? Choose 3 answers

 Personalization strings map to attributes or data extension fields

 Each content area specified in a dynamic content rule exists.
 Correct syntax is used on any AMPScript in the email's code.

As a Marketing Cloud Administrator you have been told about how heavy scripting in the email leads to
severe delays in sending emails out the door. The Marketing department has asked you whether there is
a possibility to speed things up.

Which of the below functionality will be best suited for the need?

 Enabling burst sending.

Global Conveyors has a new business unit. What should Admin do before creating business units?

 Map your Organizational Structure for business unit

Northern Trail Outfitters (NTO) an outdoor gear store, manages customer relationships in Sales Cloud
and sends emails in Marketing Cloud.

NTO offers a 30 day free trail program and sends three emails about the program each day:

- A follow up email to contacts who signed up for the program 14 days ago.

-A follow up email with a reminder about the trail expiration to contacts who signed up for the program
27 days ago.

NTO sends emails automatically from Marketing Cloud, using Sales Cloud reports that filter contacts by
corresponding dates.

What type of campaign should be created to meet this requirement?

 Drip campaign

As an administrator you have received the following request from the Marketing Team: We want to be
able to act on real-time interaction data and pick the next best action depending on user behavior?

Which Marketing Cloud add-on would best serve the purpose?

 Interaction Studio
Why is whitelisting the entire set of IP ranges for your region a best practice? Choose two.

 It ensures Salesforce login pools can process end users' login authentication when accessing
Salesforce.
 It avoids unintended service disruptions due to movement between primary and secondary
instances.

A marketing team wants to export specific send data from their account on a weekly basis. This data
needs to be encrypted and generated with specific column names which allow for import directly into a
third-party analytics system.

Which method should be used to pull the data from Marketing Cloud?

 Data Extension Extract

Global Conveyors is determining the marketing cloud instance (MID).

What can the admin do with this information? Choose two answers.

 Configure a Web Collect URL

 Obtain appropriate URL endpoint for use with SOAP Service API

Which account type merges an account with a contact in a single view?

 Person Account

Global Conveyors requested the Admin configure a spam filter to exempt certain email messages from
being filtered or rejected. Which process should the Admin apply?

 Allowlisting

A Marketing Cloud admin has created some profile attributes, but doesn’t want the customer to see
them in the profile center.

How should the attributes be configured?

 Mark the attribute as hidden.

Which deliverability best practice helps the Marketing Admin build a positive sending reputation with
ISPs?

 IP Warming
Global Conveyors wants to create, send, and measure SMS campaigns across the globe. Which
application should be used to accomplish this requirement?

 MobileConnect

Which two metrics will a Marketing Cloud admin be able to view under Setup Home, given the apps are
provisioned in the account?

 The total number of content pieces in your account, including a subtotal of shared assets.
 The total number of users in your account.

Which one of these data sources does not contain the contact information?

 Email Header and Footer Rules

Recommended setting for User Passwords Expire In:

 90 days

Global Conveyors wants to track impression by job report. Which two considerations Admin should keep
in mind? Choose 2.

 Only emails that use dynamic content can be tracked using these reports.
 Only emails that use AMPscript can be tracked using these reports.

Choose the correct steps needed to apply administrative permissions for Marketing Cloud Connect:
(choose two)

 Enable Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin for
the Salesforce CRM Administrator User
 Edit the CRM User Page Layout to add the Marketing Cloud for AppExchange User and
Marketing Cloud for AppExchange Admin Fields

Northern Trail Outfitters’ Marketing Cloud admin wants to ensure certain subscribers’ opens and clicks
are NOT tracked at their request, in accordance with the EU’s General Data Protection Regulation.

In which two ways should the administrator configure these settings?

 Enable the DoNotTrack Attribute on each Subscriber.

 Create a Preference Attribute called DoNotTrack.
Which field CANNOT be updated in Company Information?

 Account Name

What are potential risks of using Non-Scope by User Data Access configuration for Marketing Cloud
Connect? (choose two)

 A User may run a report containing records visible to them but not the Salesforce System User,
causing zero emails to be sent.
 A User may run a report displaying only records visible to them but containing additional records
they don't see, causing a send to deploy to more contacts than intended.

Which statement best describe a contact and a subscriber?

 A contact is a person you are going to send messages to. A subscriber opted to receive
communications or belongs to a particular channel.

A marketing team accidentally sends SMS campaigns intended for 4 p.m. at 4 a.m. They would like to
use a Blackout Window to prevent this from happening again.

Which two actions would a Blackout Window prevent?

 Sends manually initiated during the Blackout Window.

 Scheduling sends during the Blackout Window.

What are the Benefits to Distributed Marketing? (pick 3)

 Let business users focus on customer relationships.

 Customize messages quickly and intuitively.
 Maintain brand consistency and compliance.

Which type of data source connects two different contact data tables to each other based on particular
field?

 Attribute Group

For most Marketing Cloud Connect functionality, users need: (choose 2)

 Marketing Cloud License

 Sales or Service Cloud License
A Marketing Cloud admin wants to maximize login security to ensure that data is protected. Which two
settings are recommended?

 The login expires after inactivity set to 90 Days.

 The invalid logins before lockout set to 3 attempts.

Northern Trail Outfitters enabled enhanced sender profile feature. The NTO admin wants to create
personalized email sends to their customers using the names of specific customer service
representatives. While the content of the send remains same across the email send, the marketer wants
the From Name to appear different for each subscriber.

What are next steps for email personalization? Choose 2.

 Create a sender profile that uses AMPscript to dynamically pull information from the subscriber
attributes populated by Salesforce information.
 Create From Name and From Email attributes for their subscribers to hold the From information
to include in the send.

How are publication lists used in the Marketing Cloud?

 To allow subscribers to opt-down/out instead of unsubscribing from all.

Northern Trail Outfitters (NTO) is adding Mobile Studio to its marketing tools. Currently, NTO uses Email
Studio and Journey Builder to send email messages. They are using a unique alphanumeric as the
Subscriber Key in Email Studio.

What should the administrator do to prevent duplicates across all Marketing Cloud channels?

 Use a single Contact Key value.

Which statement is INCORRECT about Tenant Types?

 On Business unit, a tenant is the single account.

Which standard Marketing Cloud role creates and delivers messages through applicable channel apps?

 Marketing Cloud Content Editor/Publisher

What should the Admin create to synchronize objects from Service Cloud Mobile, pull the information
into Marketing Cloud, and share contact data with business units?

 Create a synchronized data extension.

Which type of data extension has a send relationship and adds contacts to all subscribers when you send
to them?

 Sendable Data Extension

Which of the following statements is correct about deleting contacts?

 It is best to unsubscribe unengaged contacts from individual channels rather than delete them.

Options for level of data access in Marketing Cloud Connect?

 Non-scope by User / Scope by User

Which application serves as your real-time, direct line to understanding customer data?

 Audience Builder

A Marketing Cloud administrator is asked by the Legal Team to automatically process certain keywords
(such as “Unsubscribe”) when received as a reply to an email send, and to remove the Out of Office
replies to help the team better interact with customer responses.

Which functionality should they use?

 Reply mail management.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey
Builder with of messages being sent to customers, based on if there has been an order or not.

There are two existing data model Orders:

- Customers contains information about subscribers including Email Address, First Name, Last name.

- Orders contains information about the Orders and includes the unique identifier of the customer

In which two ways should the admin configure Data Designer to allow this data to be used within a
Journey?

 Link the Orders data extension to the Customers data extension using a One-to-Many
relationship
 Link the Customers data extension to the data model using Customer ID

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each
Commercial send?

 Preference Center link and physical mailing address

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover? Choose 2 answers

 Managing the Enhanced SFTP

 Setting up the Data Structure

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers

 The DM administrator Profile is required to access Distributed Marketing.

 Messages can be sent to Contacts, Leads, and Person Accounts.
 Default options can be set up for the greeting in the email.

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do
not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters? Choose 3
answers.

 Subscriber ID
 Application ID
 Product Code
Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

 Goals can act as exit criteria.

 Goals are created to evaluate journey performance.
 Contacts are evaluated against the goal after a wait activity.

An email marketing manager is planning to send a promotional email to one million subscribers. Which
data structure should be used?

 Data Extension

A Contact Delete request has been processed for subscribers who have been sent an email to previously
in a another action that did NOT target all contacts in their account and a significant number of contacts
which are still remaining.

Which two data would still exist in the account? Choose 2 answers.

 General tracking data at the job level

 Contact data in non-sendable data extensions

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a
data extension to house the data? Choose 2 answers

 Text
 Decimal

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a
dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud
accounts.

Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose 2
answers.

 Send volume is large enough to maintain a positive or neutral reputation

 All of NTO's accounts should be on the same stack
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate
their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

 Brand-specific private domains need to be leveraged when wrapping images and links in email
campaigns

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported
and stored in Marketing cloud.

What solution should they implement?

 Tokenized Sending

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked
by Spam filters.

How could the Marketing Cloud admin address this issue?

 Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the
Marketing Cloud admin look to determine if the test deployed?

 My Tracking > Test Send Emails

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

 List Hygiene

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on
parental leave.

How should NTO create a new user to fill in?

 Disable the campaign manager's user and create a new user

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2
answers.

 Upon receiving an email, all tracked links start with click.email.nto.com

 Cloudpages personalized URLs are served from cloud.email.nto.com

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After
entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

 Keyword is used within another business unit

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business
units in the last calendar year.

Where would the admin retrieve this information?

 Analytics Builder > Reports > Email Send Report

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

 Sending in large volumes will alert ISPs

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to
AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?

 Separate regions into business units and apply Subscriber Filters

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the
import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has
realized the number of subscribers being sent emails is considerably lower than the number they were
expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure
each day?

 Notification Settings within the Import File Activity

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data
extension. They are using a file transfer Activity to decrypt the file.

Where would the decrypted data be after the File Transfer Activity completes?

 Safehouse

What is Setup Assistant?

 A prioritized account configuration checklist

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email.
The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data
Manager, and Marketing Cloud Viewer.

What should the admin do to resolve the issue so the user can send an email?

 Remove the Marketing Cloud Viewer Role

Which three options determine when a contact could enter a journey? Choose 3 answers.

 Re-entry only after exiting

 Re-entry at any time
 No re-entry

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension,
but receives an error indicating the import type being used requires a primary key.

Which import type could the admin use instead?

 Overwrite

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate
under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly
statement, but the statement cannot be publicly accessible.

Which Marketing Cloud product should NTO purchase as a solution?

 Distributed Sending

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails
to execute.
How would the admin ensure a notification is received when the query fails?

 Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they
do NOT have access.

How should the Marketing Cloud admin ensure users have access?

 License all appropriate users within the installed package

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.

Where could the details be found?

 Query the Bounce Data View

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email
from their Account to any email associated with their domain (ntoretail.com).

Which steps should be taken to implement this? Choose 2 answers

 Enforce Export Email Whitelist

 Add a Domain to the Export Email Whitelist

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an
initial welcome email to new subscriber however, subscribers receive the same follow-up email two
weeks later. To improve maintainability of their email content, NTO want to use 3 completely different
emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

 Join

NTO wants to copy journeys across business units. What could be used to replicate journey structure so
it can be easily recreated in another account?

 Deployment Manager
A user asks a Marketing Cloud admin to update and increase their session timeout setting.

Which three considerations should the admin review before making this update? Choose 3 answers.

 Best practice suggests a 20-minute timeout setting

 Change impacts all users
 Security risk of unauthorized users for longer timeout settings

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing
Cloud.

Which feature should they use?

 Tokenized Sending

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a
data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?

 The data extension is marked as Sendable

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current
data model is isolated to the email channel and there are plans to expand to both SMS and Push
channels in the near future.

Which three data preparations should be made to retain high data quality in the new mode? Choose 3
answers.

 Remove nonessential data for marketing purposes.

 Normalize data and fields to prevent redundancy.
 Identify and assign appropriate keys to tie records together.

Northern Trail Outfitters wants to set up their Send Log data extension.

Which three considerations should be made for long term success? Choose 3 answers

 Add custom fields not included in the Send Log Template

 Log attribute data necessary for auditing communications
 Apply an appropriately-scoped Data Retention period
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the
organization.

What functionality would get messages out the door faster?

 Burst Sending

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in
Marketing Co.

 Contact Builder > Data Sources

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media
accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

 Bitly URL Shortener

 Login detail for each social media account

What does Marketing Cloud authenticate when a user logs in through the user interface?

 If the user is logging in from a whitelisted IP address

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud
account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

 IP Whitelisting

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units
should be configured to use the same SFTP directory.

How should this setup be achieved?

 All child business units should have an individual SFTP user

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports
they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address.
NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data
extension. What consideration could account for this behavior?

 The email address in All Subscribers is prioritized.

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home
could be used to troubleshoot the issue? Choose 2 answers

 Help and Training

 System Status

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to
recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this? Choose 2 answers.

 Collect Code
 Recommendation Code

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud
for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

 The data extension is located in the Salesforce Data Extensions folder.

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in
emails.

What functionality would allow this?

 Web Analytics Connector

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File
activity. The automation is configured with a filename pattern, so the filename is expected to begin with
customer import_. The import is configured to look for a file named Customer import %%Year%%%%
Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds.

What should the admin do to fix the issue?

 Use %%FILENAME_FROM_TRIGGER%% in the Import File Activity.

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud
tab in Sales Cloud to complete the integration.

The admin then receives the following error message:

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.
Contact your system administrator.

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the
user settings.

What action should correct the issue?

 Apply the administrator and Marketing Cloud Administrator permission sets to user

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the
follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to
import contacts.

How should NTO update the user to allow the analyst the appropriate access?

 Remove Marketing Cloud Viewer

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

 Multi org does not support the standard profile preference center for the business units.

Where would a Marketing Cloud admin view all verified email addresses?

 From Address Management

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links
in an email sent via email studio.

Which solution should the admin suggest?

 Web Analytics Connector

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts
since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

 Filter records on a Boolean field

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a
user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

 Contact Builder > Data Sources

Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO
drive their mobile adoption strategy? Choose 2 answers.

 Email Sending Performance Report

 Email Performance by Device

With non-scope by user accounts, imports return results based on the Salesforce system user's data
access. With scope by user accounts, all automated import activities are executed as the Marketing
Cloud API user, and the number of records reflect the Salesforce system user's level of access to data.

 Correct

All Contacts functions across Studios/Channels at a Business Unit level.

 Incorrect

Which of the following are all reasons to know your Marketing Cloud instance?

 The instance helps you monitor any performance concerns on the Salesforce Trust site.
 The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more.
 The instance helps you use the release schedule to predict when new features are released to
your account.
Individual users can change the Time Zone and Date Format for their own accounts in their Settings.

 Correct

The default Email Display Name and Email Reply To Address for email sends in your Marketing Cloud
account should be selected carefully, as they may be used for sending.

 Correct

The default Email Display Name and Email Reply To Address are configured by the administrator in:

 Account Settings

Contact configuration is tied to an individual Business Unit.

 Correct

All Subscribers are Contacts but not all Contacts are Subscribers

 Correct

Lightning Experience is supported for Marketing Cloud Connect features.

 Incorrect

Marketing Cloud Connect requires a relationship between a single Marketing Cloud account and only
one Salesforce org.

 Incorrect

It is recommended that you use a dedicated system user as the Salesforce System User, which does
consume a user license.

 Correct

The Marketing Cloud Connect API user is typically a shared user.

 Incorrect
If a Sales or Service Cloud org is connected to a Marketing Cloud Enterprise 2.0 account, the Marketing
Cloud Connect API user's Business Unit access in the Marketing Cloud determines which Business Units
are available for use within the Sales or Service Cloud.

 Correct

You must manually manage the linking of disparate IDs for Contact Visualizer to function across
Studios/Builders; Marketing Cloud does not do this automatically.

 Correct

Developers creating Android apps for use with MobilePush must whitelist regional IP addresses in their
Google API Key Configuration IP Whitelist.

 Correct

When modifying the Lead/Contact Page Layouts in CRM for Marketing Cloud connect, add: (choose 3)

 Individual Email Results

 Email Sends
 Lead/ContactActions

The choices you make for Tracking setup in Marketing Cloud Connect can affect the overall storage of
your CRM org.

 Correct

Benefits to Distributed Marketing? (pick 3)

 Customize messages quickly and intuitively.

 Let business users focus on customer relationships.
 Maintain brand consistency and compliance.

If you don't log out of active Marketing Cloud sessions when configuring Distributed Marketing,
Salesforce automatically authenticates against an active session.

 Correct
After a Business User sends a message using Distributed Marketing, Distributed Marketing adds the
contact or lead to the appropriate data extension along with data from the contact or lead, such as
unique identifier (ContactID or LeadID), email address, and the user ID of the user who pressed Send.

 Correct

Campaign Marketplace in Distributed Marketing allows you to create and share collections—or
marketplaces—of campaigns based on common categories, themes, and intentions.

 Correct

Whitelist the following domains, if you have policies to whitelist only MC domains: (choose 3)

 Bounce.exacttarget.com
 Exacttarget.com
 *.marketingcloudapps.com

IP Addresses for the following use cases are not instance-specific and should be whitelisted for any
tenant: (choose 5)

 FTP Integrations
 Authentication API Calls
 REST API Calls
 Device Integrations
 SOAP API Calls

Domain Verification protects your brand reputation by making sure From addresses used in send emails
are approved and provides assurance that you send messages from confirmed addresses.

 Correct

You can import and verify (Bulk Upload) multiple From address in From Address Management in
individual accounts.

 Correct
You can use Distributed Marketing if you use custom objects to track individual records.

 Incorrect

Requirements for Distributed Marketing: (choose 3)

 Salesforce Connect with the ability to connect to one external data source
 Salesforce Marketing Cloud with Journey Builder
 Salesforce Sales Cloud, Service Cloud, Financial Services Cloud (FSC), or Community Cloud
(Partner Community License or Login, only)

A Marketing Cloud license is required for every Distributed Marketing user.

 Incorrect

Distributed Marketing can be used with Enterprise 1.0 and 2.0 editions of Marketing Cloud.

 Incorrect

To use Distributed Marketing, each business unit requires a unique Marketing Cloud user (a system
user), where the business unit you want to connect is the default business unit of the system user.

 Correct

Distributed Marketing requires Lightning.

 Correct

All Marketing Cloud accounts use a pool of IP Addresses that vary depending upon send volume by
default.

All administrators should therefore whitelist the ranges of IPs for the stack their instance resides in.

 Correct

Where do you navigate in Setup to create users?

 Users
Business units are used to:

 Control access to information and sharing of information throughout Marketing Cloud.

What should you do before creating business units?

 Map your organizational structure for business units.

Correct or Incorrect: A triggered send is when you choose a specific time and recipient for a message.

 Incorrect

Which statement best describes a contact and a subscriber?

 A contact is a person you are going to send messages to. A subscriber opted to receive
communications or belongs to a particular channel.

What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud?

 Contact ID

Which Contact Builder tool is used to define, organize, and relate information about a contact within an
account?

 Data Designer

Which type of data source connects two different contact data tables to each other based on a
particular field?

 Attribute Group

Correct or Incorrect: Contact Delete requests remove contact information from sendable data
extensions only and does not affect data in other data extensions.

 Correct
Which of these data sources does not contain contact information?

 Email Header and Footer Rules

Which activity should be used for multivariate content within Journey Builder?

 Random Split

A Marketing Cloud admin is configuring Social Studio to manage social media accounts.

What prerequisite for configuring Social Studio should the admin consider?

 Bitly URL shortener

Northern Trail Outfitters wants to decrease its Session Timeout from 8 hours to 20 minutes.

Where should this update be made?

 Setup > Security > Security Settings

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user?

 Administrator and Marketing Cloud Administrator

Northern Trail Outfitters is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would they enable to assist in reducing threats from malicious API attacks?

 IP Login Allowlist

Northern Trail Outfitters wants to leverage the REST API for an external application the plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

 Installed packages

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import.
Following an update from the engineering team, the automation began falling. The Marketing Cloud
admin suspects the CSV file now has an invalid format.
How could the admin receive a File of the bad data rows to confirm this theory?

 Update the automation to include a notification email address for Runtime Errors
Where would a Marketing Cloud admin view verified email addresses?

 From address Management

A Marketing Cloud admin is asked to determine the total number of emails sent across all of their
business units in the las calendar year. Where would the admin retrieve this information?

 Analystics Builder > Reports > Email Send Report

While setting up Marketing Cloud connect, a Marketing Cloud admin navigates to the Marketing Cloud
tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.
Contact your system administrator. The admin notices the Marketing Cloud for AppExchange Admin
option is selected when looking at the user setting. what action should correct the issue?

 Apply the Marketing Cloud for AppExchange User option as well

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they
do NOT have access. How should Marketing Cloud admin ensure users have access?

 License all appropriate users within the installed package

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org
enablement. What consideration should be given to the preference/profile center for this
integration?

 Multi-Org does not support the standard profile/preference center for the business units.

Northern Trail Outfitters wants to segment audiences based in Sales Cloud data. Where would their
Marketing Cloud admin configure Sales Cloud objects to be synced and leveraged in Marketing Cloud?

 Contac Builder > Data Sources

A Contact Delete request has been processed for subscribers who have been sent to previously in
Northern Trail Outfitters account. The action did NOT target all contact in their account and a significant
number of contacts that haver been sent to remain. Which tracking data would still exist in the account?

 General tracking data at the job level

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email
from their account to any email address associated with their domain (ntoretail.com). Which step
should be taken to implement this?

 add a Domain to the Export Email Allowlist

Northern Trail Outfitters was given a set of requirements from their governance team to protect against
misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data
without approval from the governance team, however , users should still be able to view data within the
system. which feature would allow compliance with this requirement?

 Export Email Allowlist

Northern Trail Outfitters wants to copy journeys across business units Why could be used to replicate
journey structure so it can be easily recreated in another account?

 Journey Templates

A Marketing Cloud admin notices out the last several sends, Send Log data for recent A/B test send was
NOT recorded. How could the admin ensure send data is recorded?

 Send Logging is enabled for the send

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if
they purchase within the first 10 days of registration. An hourly automation is run which updates the
Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Pendiente….

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to
recommend similar items to customers during the checkout process. Which item would the add to their
website to accomplish this?

 Recommendation Code

Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part
of deliverability is tied to hitting Spam Traps during a send?

 Sender Authentication
A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an
email sent via Email Studio. Which solution should then admin suggest?

 Parameter Manager

Northern Trail Outfitters only has enough licenses for their staff. A campaign manager is out on parental
leave. How should the create a new user to fill in?

 Disable the campaign manager's users and create a new user.

Northern Trail Outfitters wants to set up their Send Log data extension. Which consideration should be
made for long-term success?

 Apply an appropriately-scoped Data Retention Period.

Einstein Recommendations uses data extensions to store user-facing information. How is this data
passed to Marketing Cloud?

 Collect Tracking Code

A marketing manager requests to receive an email, once a week, with high-level metrics in a
standardized format. Specifically, the manager wants to know how many emails were sent in the last
week. what location and activity would allow the Marketing Cloud admin to complete this request?

 Analytics Builder: Select the "Account Send Summary" in reports and schedule a weekly report
to be sent.

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which topic does Setup Assistant cover?

 Configuring the Data Structure

A marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current
data model is isolated to the Email channel, there are plants to expand to both SMS and Push channels
in the near future. Which data preparation should be made to retain high data quality in the new
model?

 Identify and assign appropriate keys to tie records together

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers
have shown great interest in receiving promotions via text. However, NTO was notified the are already
at 75% utilization for their annual Super messages. Why could this be the case?

 A multiplier is applied to each SMS message based on the destination country.

A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP user password. Where
in setup could the accomplish this task?

 Data Management

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional
email. Specifically, the want to target subscriber who opened or engaged with an email within the last
30 days and live within 10 miles of one of their stores. What should be used to created its audience?

 Measures

Which product enables a marketing Cloud admin to observe customer behavior, build preference
profiles, and deliver the next-best content?

 Einstein Email Recommendations

Which data structure could be configured to appear in the out-of-the-box Subscription Center?

 Publication Lists
 Lists

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to link in all
emails. What functionality would allow this?

 Parameter Manger

A Marketing Cloud admin wants to create a suppression for hard-bounced email addresses. Where
could the details be found?

 Bounce Data View

A Northern Trail Outfitters (NTO) subscribers clicks a link in NTO email. Prior to clicking, the subscriber
had a bounced status in Marketing Cloud. What would be the effects of the click in the subscriber's
status?

 Status is changed to active and the bounce count is set to zero

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a
Dedicated IP, which is included in their sender Authentication package. NTO plans to share it across each
of their marketing Cloud accounts. Which consideration would help determine if Dedicated IP is the
correct choice?

 Send volume is large enough to maintain a positive or neutral reputation

Northern Trail Outfitters placed encrypted file on their Marketing Cloud SFTP for import into a data
extension. They are using a File Transfer Activity to decrypt the file. Where would the decrypted data be
after the File Transfer Activity completes?

 Safehouse

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After
entering the desired keyword CELEBRATE the admin notices the keyword is unavailable. What issue
could the admin be facing?

 Keyword is a reserved word

A marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing
emails asking to be removed from the mailing list. Which step should the admin take to enable this
functionality?

 Ensure a Custom response is enabled for Automated Response in Reply mail Management