Nykaa.com ppt

•

28 likes•33,512 views

Nykaa.com is an Indian online platform seller of beauty, wellness, and fashion products. It is good example of omni channel supply chain. This ppt is prepared for Nykaa.com value chain, competitive advantage, business model and also Nykaa.com competitors. I hope it will be helpful. Thank you!

More Related Content

Nykaa.com ppt

2. Index About Company Business Model Components Competitive Advantage Value Chain Primary Activities Value Chain Support Activities Value Chain Nykaa Competitors Conclusion

3. Introduction  Nykaa is an online platform that allows users to shop for cosmetics, fragrances, skin and hair care products for women and men.  It’s Largest Omni-Channel beauty destination.  Nykaa has 33 physical stores/outlets categorized under two formats namely Nykaa on Trend and Nykaa Luxe.  It has over 850+ curated brands and 35,000 products.  Nykaa is headquartered in Mumbai, Maharashtra. Falguni Nayar is the Founder & CEO of Nykaa.

4. Business Model Components of Nykaa • The company follow an Inventory based E- commerce model. • In Inventory Model the company stores the stock of goods purchased directly from manufacturers. • The company has warehouses in New Delhi, Mumbai and Bangalore and sold to over all India. Competitive Advantage It operates at a way to lower cost and commands a good premium price. The User Experience (UX) features are also designed by the company.

5. Competitive Advantage • The company is a collection of different activities that share relatedness to some extent with its competitors. • It operates at a way to lower cost and commands a good premium price. • The User Experience (UX) features are also designed by the company to outperform competitors.

6. Value Chain o The value system of Nykaa is big part of the market that includes both distributors and the suppliers at upstream and downstream levels. o Porter's value chain model is highly popular in the business world. o the first step of Value Chain framework is to identify the importance of activities according to their role in product/service delivery process. o So let see the Primary and Support activities Value Chain.

7. Primary Activities Value Chain  Nykaa has 5 categories of primary value chain activities that are 1. Inbound Logistics 2. Operations 3. Outbound Logistics 4. Sales and Marketing 5. Services

8. 1. Inbound Logistics  These logistics are associated with disseminating, storing and receiving product inputs.  This includes warehousing, handling materials and architecture to maintain consumer database for the company. 2. Operations Operations is the process of transforming raw materials into the finished products. It involves collected consumer data from Nykaa’s database to build company‘s new strategies based on consumer buying behavior.

9. 3.Outbound Logistics  It is about distribution of final products to the buyers and the channel partners.  They include wholesalers, distribution channels, retailers…. etc. 4. Sales and Marketing  This activity focuses on creating a sales medium where Nykaa‘s potential customers can buy its products. Selecting channels, pricing strategies, ad campaigns, promotional activities ….etc.

10. 5. Services  Nykaa needs an activity that can keep track of post- sale data information.  And maintain it for further successful usage in terms of the progress of its products.

11. Support Activities Value Chain  Nykaa‘s support value chain activities are those that supports its primary activities.  There are four such activities namely…. I. Firm Infrastructure II. Human Resource Management III. Tech-development IV. Procurement activity

12. I. Firm Infrastructure • It includes General Management, Finance & Accounting, Quality Management, Planning and Legal Services. • The scope of all these activities differ as Nykaa is a diversified organizations within the industry. • Nykaa‘s planning and financing strategies are made at the corporate level where as legal services.)

13. II. Human Resource Management • It is the key to its success and also supports various activities like recruitment, selecting and hiring employees, training, planning, skill assessment, development, compensation at various business levels like unit level and corporate level.

14. III. Tech-development o Technology is considered to be the most prominent factor as it supports almost everything in an organization. o Tech-development at Nykaa consists of activities like field-testing, tech-selection, component and feature design and process engineering. IV. Procurement activity o Nykaa uses its procurement activities to make input purchases like raw materials, machinery needs, lab equipment, supplies & office essentials, buildings etc.

15. Omni Channel Footprint Social Using signature content and branding to deliver real time content for the beauty consumer Website &App Combing the latest trends from the beauty world with new business ideas Video Inspiring original visual narratives best suited for story telling On- Ground In store activations with Nykaa Luxe properties & other engagement event

16. Nykaa Competitors

17. Cont…  Nykaa customer experience is a key component of being beating their competitors by customer retention strategy.  The company content strategy has always rested on education, curation and personalization, seeking to transform the traditional buying experience.  The company recognized the importance of technology and smart phones in the current generation and capitalized on it to beat competitors and social media presence of YouTube, Facebook, Twitter and Instagram.

18. Conclusion • Nykaa should enhance both its primary and support activities within its value chain. • Nykaa proven to filled the gap between supply and demand of cosmetics in India. It has 35% market share and is leading the market in the country. • It is time for Nykaa to launch a new line of luxury under its name. • Nykaa is looking forward to increase its offline presence. • Should highly engaged through Social media.

Nykaa.com ppt

Related slideshows

More Related Content

Nykaa.com ppt