Joe Cobbs

3 Followers

sports marketing rivalry sponsorship sports business sport management football formula one soccer college basketball college football northern kentucky university college sports baseball derby brand equity sponsor (commercial) spb305 brand management schadenfreude discrimination hockey prejudice fan identification f1 marketing cricket sponsor brand awareness nku advertising sports nfl mls identification canada nhl competition economics csr networks network analysis social network analysis sna attendance promotions western carolina university

Joe Cobbs

Presentations

Corporate Rivalry: Legal Battles in the Sponsorship War

F1 Sponsor - Stock Mkt Impact, Cobbs et al.

NKU SpB 305 - NKU Athletics Rivalry

NKU SpB 305 - Reds mkt segments

Sponsorship portfolio brand spillover effects

Challenging unilateral brand spillover effects in sponsorship portfolios

Attenuating the negative effects of a low fit sponsorship

SpB 305: Sports Marketing FAST projects -- NKU basketball attendance

SpB 305: Sports Marketing FAST project NKU Athletics -- Group 9

Visualizing Sports Rivalry with Social Network Analysis

Groza Cobbs wmc2014_peru B2B Sponsorship

Jensen, Walsh, Cobbs, Turner NASSM Conference 2014

Global Growth in International Sport; AMS Conference 2014

Nichols Cobbs Raska; Rival team influence on cause-related sports marketing

2013 wmc schaefers cobbs groza - construal of sponsorship announcements

2013 ams schaefers cobbs groza - timing of sponsorship announcements

Agha, Cobbs; Minor League Baseball: Farm team shuffle, nassm 2012

Rival Conceptions of Rivalry: Why some competitions mean more than others

Three Core Properties of Rivalry

Comparing Rivalry in Professional Sports

Sports rivalry comparison by geography: Are Canadians more friendly?

Rivalry in Major League Soccer: Antecedents to rival fan discrimination

Sponsorship Costs: The Effects of Sponsorship Level, Brand Equity, and Sponsor Industry in Formula One Racing

Influence of technology partners in the history of sport organizations: The case of F1 Racing

Does Sponsorship Enhance Sport Organizational Performance?

Investigating the Cost-Benefit of Sponsorship: An analysis of price, exposure, and marginal returns in motorsports

Rivalry Dispersion Theory: Are multiple rivals good for society?

Do the Ingredients to Rivalry Influence Antisocial Outcomes? A Multi-Sport Exploration

Mitigating Antisocial Effects in College Football Rivalries

Does Rival Fan Animosity Vary by League? A Replication and International Expansion

Likes

Deloitte Football Money League 2018