The fast food restaurant industry in Texas has grown over the past five years due to rising consumer spending, lower unemployment, and busier lifestyles. While some operators have struggled with changing preferences for healthier options, fast food restaurants have succeeded through low prices and convenience. The industry is projected to continue expanding through 2024 as the Texas population increases and consumer spending grows, although the pace of growth may slow slightly.
The document provides a sample restaurant business plan template from FASTBusinessPlans.com. The plan includes an executive summary that outlines the business objectives, mission statement, guiding principles, and keys to success for a proposed restaurant called the Traditional Home-Style Restaurant. It also includes sections on the company description, services, market analysis, marketing strategy, organization and management, and financial plan.
Restaurant business plan sample for start-up restaurant based in the Greater Vancouver area. Prepared by business plan writing professional Greg Newton, who you can reach at: NewtonGroupMarketing.com
This document provides information about "Second Home", a restaurant that offers a wide selection of international cuisines with a focus on options for diabetic and hypertensive customers. The restaurant aims to provide a friendly environment and quality food and services. It has detailed menus, marketing strategies, and contingency plans to address issues like staffing shortages or major accidents. The organization charts, financial reports, and innovation sections provide additional details about how the restaurant is managed and developed new services for customers.
Restaurant business plan v1562159535406Upmetrics.co
Before you start writing your restaurant business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample restaurant business plan example for you to get a good idea about how a perfect restaurant business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/restaurant-business-plan-example
This document outlines the business plan for Loving Pizza, including its mission, vision, objectives, opportunities, threats, interior design, pricing, marketing strategies, segmentation, targeting, positioning, customer service, and competitors. The key points are that Loving Pizza's mission is to be the best pizza for every occasion, its vision is to make food conveniently available to improve customer well-being, and its objectives include 50% recognition of new products and increasing profits and customer satisfaction.
The document provides a sample restaurant business plan template from FASTBusinessPlans.com. The plan includes an executive summary that outlines the business objectives, mission statement, guiding principles, and keys to success for a proposed restaurant called the Traditional Home-Style Restaurant. It also includes sections on the company description, services, market analysis, marketing strategy, organization and management, and financial plan.
Restaurant business plan sample for start-up restaurant based in the Greater Vancouver area. Prepared by business plan writing professional Greg Newton, who you can reach at: NewtonGroupMarketing.com
This document provides information about "Second Home", a restaurant that offers a wide selection of international cuisines with a focus on options for diabetic and hypertensive customers. The restaurant aims to provide a friendly environment and quality food and services. It has detailed menus, marketing strategies, and contingency plans to address issues like staffing shortages or major accidents. The organization charts, financial reports, and innovation sections provide additional details about how the restaurant is managed and developed new services for customers.
Restaurant business plan v1562159535406Upmetrics.co
Before you start writing your restaurant business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample restaurant business plan example for you to get a good idea about how a perfect restaurant business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/restaurant-business-plan-example
This document outlines the business plan for Loving Pizza, including its mission, vision, objectives, opportunities, threats, interior design, pricing, marketing strategies, segmentation, targeting, positioning, customer service, and competitors. The key points are that Loving Pizza's mission is to be the best pizza for every occasion, its vision is to make food conveniently available to improve customer well-being, and its objectives include 50% recognition of new products and increasing profits and customer satisfaction.
Fusion is a proposed multi-cuisine restaurant located in Mumbai, India that will offer Italian, Chinese, Indian, and continental cuisines. It aims to provide excellent food and service to appeal to a wide customer base including families, couples, students, and business people. The restaurant plans to raise funds through a combination of secured and unsecured loans. Financial projections estimate that Fusion will break even in the beginning of the third year of operations. Key aspects of the business plan include market analysis, operational plans, HR considerations, and long-term development goals of expanding to additional locations.
This document provides details for a proposed Indian cuisine restaurant called Rasoi. It includes information on the management team, objectives to provide high quality food and customer service, menu items and pricing, promotion strategies, staffing, financial projections, and a SWOT analysis. The restaurant aims to offer affordable, authentic Indian cuisine while prioritizing customer satisfaction, food safety, and controlling costs. Financial projections estimate increasing sales and profits over three years as the new restaurant gains recognition in the local market.
The restaurant industry is highly competitive, and a well-prepared business plan is critical for success. The plan should provide a clear and concise overview of the restaurant's vision, target market, products and services, marketing strategies, management and staffing, and financial projections. This statement should define the restaurant's values, mission, and long-term objectives. The business plan should also include a description of the restaurant's location, target market, and competitive landscape. It should also detail the restaurant’s products and services, including the menu, pricing strategy, and quality assurance protocols.
Proposal For Food Providing Services PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Food Providing Services PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response https://bit.ly/3hssizf
Pizza Hut is a large international fast food chain that offers pizza and other dishes. It faces intense competition from other major pizza chains like Domino's and Papa John's. While barriers to entry in the pizza industry are low due to established competitors, the threat of substitutes from other fast food restaurants is high. Customers have some bargaining power due to the abundance of options, but suppliers have little power over Pizza Hut and other large chains. Pizza Hut's value chain focuses on efficient operations, logistics, marketing, and customer service to drive profits.
This document provides a business plan for a new restaurant called "Fire on Grill". The summary is:
1) The restaurant will have two venues - an indoor dining area and an outdoor area for lighter foods, drinks, and entertainment. It will offer a variety of Indian cuisines, salads, desserts, and beverages.
2) The marketing strategy will promote the restaurant's food, service, and concepts through signage, customer service, advertising, and digital marketing.
3) Financial projections estimate total startup costs of Rs. 10,000,000 with a loan of Rs. 20 lakhs at 18% interest over 4 years due to risks in the hospitality industry from COVID-19
This business plan outlines a proposal for Bangaliana Restaurant, a partnership restaurant business owned by Fiery Ice group members. The restaurant will offer family style Bangladeshi cuisine in a homely environment. Total startup costs are estimated at 852,000 Taka, with 474,000 Taka contributed by the owners and the remainder secured via a bank loan. The plan projects profits of 56,212 Taka in 2015, 593,708 Taka in 2016, and 1,176,170 Taka in 2017. Key aspects of the plan include market analysis of the Mirpur area, strategic goals of customer satisfaction and brand strengthening, financial projections, and descriptions of menu items, pricing, and required staff.
This document outlines a business plan for Grace Restaurant. It includes sections on the company structure, objectives, mission, vision, key success factors, competition advantages, menu, market analysis, and financial projections. The plan is for a restaurant business with one main office and three branches located in Accra, Ghana serving local and continental dishes. The objectives include maintaining food costs below 35% of revenue and expanding the customer base through marketing.
Restaurant's Marketing Plan! Des-Pardes, Cultural cuisine...A project of Strategic Marketing Management. This will help students in their academic projects of marketing,it included few out of box ideas with detailed thematic design.
This document is a restaurant business plan for [Your Restaurant Name] located at 10200 Bolsa Ave, Westminster, CA 92683. The plan includes an executive summary, business description, menu, industry and market analysis, marketing plan, operations plan, and financial projections. The executive summary provides a high-level overview of the restaurant concept, mission, goals, capital request, and plan to execute successfully. The financial projections include income statements, cash flow statements, and break-even analysis to demonstrate the anticipated costs and revenue projections for the first five years of operation.
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
This document contains a business plan for a restaurant by Akhilesh Bharadwaj. The plan includes sections on the company summary, marketing strategy, management summary and financial plan. The company summary describes the restaurant concept which will have two venues - one for dining and one outdoor area with huts. The marketing strategy discusses promoting the excellent food and service through signage, customer service and local advertising. The management summary outlines the key roles including the owner, operations manager and marketing manager. The financial plan notes the plan is based on preparing for risks and includes assumptions, risk analysis and financial statements.
Hooga Kitchen is a proposed Norwegian-themed restaurant in Carlsbad, CA that will offer a variety of classic dishes like fried pickle chips and grilled romaine. The owners, Guenevere and Christophe Cevasco, have decades of hospitality experience. The restaurant aims to differentiate itself by providing locally-sourced, high quality ingredients in a relaxed yet elegant environment. While competition is strong in the area, the business intends to leverage its location and promote its focus on local flavors to attract customers.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
The document presents a business plan for a new fast casual juice and smoothie restaurant in Minneapolis. The plan outlines the restaurant concept, which will focus on fresh, cold-pressed juices, smoothies, acai bowls, and other healthy options. Financial projections estimate that the restaurant will become profitable within 3 years. A SWOT analysis identifies strengths such as a lack of competition, while weaknesses include lack of brand recognition. The unique selling points of the concept are its focus on nutrition, competitive pricing, and potential for expansion.
- Best Burgers & More is seeking $500,000 in investment capital to open an innovative gourmet burger restaurant focusing on healthy yet tasty options and diverse protein choices.
- The owner, Steve Gara, will operate the restaurant and has experience successfully running other businesses.
- The restaurant aims to attract customers interested in unique, high-quality burgers and who care about sustainability by sourcing locally and maintaining a low carbon footprint.
The document provides a business plan for establishing a Biryani House restaurant in Johar Town, Lahore. It summarizes that six partners will equally invest to open the restaurant, which will be located near competitors and target upper-middle and middle-middle class customers. Projections show that over three years, sales are expected to grow 20% annually while costs grow at the inflation rate, and the business will become profitable after fixed costs are recovered in the first two years.
'Come on Foodies' is seeking a loan to launch an innovative food truck business in Salt Lake City, Kolkata. The food truck will offer a variety of freshly prepared, high-quality savory and sweet crepes. The business aims to provide healthy and delicious food options for all diets and age groups. Nikhil Malaviya will be the sole proprietor and is seeking Rs. 10 lakh in funding for the food truck startup. The financing will be used for licensing, the food truck, employee salaries, and initial operations. The business expects to see 10% annual growth in food truck sales and 100% growth in catering revenue over the next 5 years.
Before you start writing your business plan for your bar business, spend as much time as you can to reading through some samples of bar or food and restaurant business plan templates. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bar business plan example for you to get a good idea about how a perfect bar business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bar-business-plan-example
This business plan is for Garden Breeze Restaurant owned by Hamza Butt and Aqib Ali. The plan outlines objectives to keep food costs below 35% and expand marketing in Lahore. The restaurant will have indoor and outdoor seating and serve continental, Pakistani, and seafood. It will be located in Lahore on M.M. Alam Road and have lunch, dinner, and delivery services. The financial plan includes assumptions, risk analysis, break even analysis, and profit/loss projections.
VitaBakes.com is a bakery concept that offers healthy baked goods options that are gluten-free, diabetic-friendly, and have nutritional information. It will sell products wholesale and through retail locations. The owner, Steve Gara, is seeking $250k of investment to open locations in South Florida and later expand regionally and through franchising. VitaBakes promises profitable revenue once capitalized and its exit strategy is franchising or acquisition.
1) The document proposes a new carryout and soul food restaurant called SAMPLE that will operate out of shipping containers in Cleveland, Ohio.
2) SAMPLE aims to bring an upscale dining experience while also incorporating a philanthropic initiative to provide free meals to children and elderly residents.
3) The restaurant industry is expected to see growth over the next five years as consumer spending increases, especially on dining out and alcohol consumption.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
Fusion is a proposed multi-cuisine restaurant located in Mumbai, India that will offer Italian, Chinese, Indian, and continental cuisines. It aims to provide excellent food and service to appeal to a wide customer base including families, couples, students, and business people. The restaurant plans to raise funds through a combination of secured and unsecured loans. Financial projections estimate that Fusion will break even in the beginning of the third year of operations. Key aspects of the business plan include market analysis, operational plans, HR considerations, and long-term development goals of expanding to additional locations.
This document provides details for a proposed Indian cuisine restaurant called Rasoi. It includes information on the management team, objectives to provide high quality food and customer service, menu items and pricing, promotion strategies, staffing, financial projections, and a SWOT analysis. The restaurant aims to offer affordable, authentic Indian cuisine while prioritizing customer satisfaction, food safety, and controlling costs. Financial projections estimate increasing sales and profits over three years as the new restaurant gains recognition in the local market.
The restaurant industry is highly competitive, and a well-prepared business plan is critical for success. The plan should provide a clear and concise overview of the restaurant's vision, target market, products and services, marketing strategies, management and staffing, and financial projections. This statement should define the restaurant's values, mission, and long-term objectives. The business plan should also include a description of the restaurant's location, target market, and competitive landscape. It should also detail the restaurant’s products and services, including the menu, pricing strategy, and quality assurance protocols.
Proposal For Food Providing Services PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Food Providing Services PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response https://bit.ly/3hssizf
Pizza Hut is a large international fast food chain that offers pizza and other dishes. It faces intense competition from other major pizza chains like Domino's and Papa John's. While barriers to entry in the pizza industry are low due to established competitors, the threat of substitutes from other fast food restaurants is high. Customers have some bargaining power due to the abundance of options, but suppliers have little power over Pizza Hut and other large chains. Pizza Hut's value chain focuses on efficient operations, logistics, marketing, and customer service to drive profits.
This document provides a business plan for a new restaurant called "Fire on Grill". The summary is:
1) The restaurant will have two venues - an indoor dining area and an outdoor area for lighter foods, drinks, and entertainment. It will offer a variety of Indian cuisines, salads, desserts, and beverages.
2) The marketing strategy will promote the restaurant's food, service, and concepts through signage, customer service, advertising, and digital marketing.
3) Financial projections estimate total startup costs of Rs. 10,000,000 with a loan of Rs. 20 lakhs at 18% interest over 4 years due to risks in the hospitality industry from COVID-19
This business plan outlines a proposal for Bangaliana Restaurant, a partnership restaurant business owned by Fiery Ice group members. The restaurant will offer family style Bangladeshi cuisine in a homely environment. Total startup costs are estimated at 852,000 Taka, with 474,000 Taka contributed by the owners and the remainder secured via a bank loan. The plan projects profits of 56,212 Taka in 2015, 593,708 Taka in 2016, and 1,176,170 Taka in 2017. Key aspects of the plan include market analysis of the Mirpur area, strategic goals of customer satisfaction and brand strengthening, financial projections, and descriptions of menu items, pricing, and required staff.
This document outlines a business plan for Grace Restaurant. It includes sections on the company structure, objectives, mission, vision, key success factors, competition advantages, menu, market analysis, and financial projections. The plan is for a restaurant business with one main office and three branches located in Accra, Ghana serving local and continental dishes. The objectives include maintaining food costs below 35% of revenue and expanding the customer base through marketing.
Restaurant's Marketing Plan! Des-Pardes, Cultural cuisine...A project of Strategic Marketing Management. This will help students in their academic projects of marketing,it included few out of box ideas with detailed thematic design.
This document is a restaurant business plan for [Your Restaurant Name] located at 10200 Bolsa Ave, Westminster, CA 92683. The plan includes an executive summary, business description, menu, industry and market analysis, marketing plan, operations plan, and financial projections. The executive summary provides a high-level overview of the restaurant concept, mission, goals, capital request, and plan to execute successfully. The financial projections include income statements, cash flow statements, and break-even analysis to demonstrate the anticipated costs and revenue projections for the first five years of operation.
The business plan proposes opening a restaurant called "Khai" in Chittagong to offer a variety of local and international fast food options with the goals of customer satisfaction and establishing a successful local brand. The plan provides details on the restaurant's operations, menu, marketing strategy, management structure, and financial projections to guide the launch and initial years of the business.
This document contains a business plan for a restaurant by Akhilesh Bharadwaj. The plan includes sections on the company summary, marketing strategy, management summary and financial plan. The company summary describes the restaurant concept which will have two venues - one for dining and one outdoor area with huts. The marketing strategy discusses promoting the excellent food and service through signage, customer service and local advertising. The management summary outlines the key roles including the owner, operations manager and marketing manager. The financial plan notes the plan is based on preparing for risks and includes assumptions, risk analysis and financial statements.
Hooga Kitchen is a proposed Norwegian-themed restaurant in Carlsbad, CA that will offer a variety of classic dishes like fried pickle chips and grilled romaine. The owners, Guenevere and Christophe Cevasco, have decades of hospitality experience. The restaurant aims to differentiate itself by providing locally-sourced, high quality ingredients in a relaxed yet elegant environment. While competition is strong in the area, the business intends to leverage its location and promote its focus on local flavors to attract customers.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
The document presents a business plan for a new fast casual juice and smoothie restaurant in Minneapolis. The plan outlines the restaurant concept, which will focus on fresh, cold-pressed juices, smoothies, acai bowls, and other healthy options. Financial projections estimate that the restaurant will become profitable within 3 years. A SWOT analysis identifies strengths such as a lack of competition, while weaknesses include lack of brand recognition. The unique selling points of the concept are its focus on nutrition, competitive pricing, and potential for expansion.
- Best Burgers & More is seeking $500,000 in investment capital to open an innovative gourmet burger restaurant focusing on healthy yet tasty options and diverse protein choices.
- The owner, Steve Gara, will operate the restaurant and has experience successfully running other businesses.
- The restaurant aims to attract customers interested in unique, high-quality burgers and who care about sustainability by sourcing locally and maintaining a low carbon footprint.
The document provides a business plan for establishing a Biryani House restaurant in Johar Town, Lahore. It summarizes that six partners will equally invest to open the restaurant, which will be located near competitors and target upper-middle and middle-middle class customers. Projections show that over three years, sales are expected to grow 20% annually while costs grow at the inflation rate, and the business will become profitable after fixed costs are recovered in the first two years.
'Come on Foodies' is seeking a loan to launch an innovative food truck business in Salt Lake City, Kolkata. The food truck will offer a variety of freshly prepared, high-quality savory and sweet crepes. The business aims to provide healthy and delicious food options for all diets and age groups. Nikhil Malaviya will be the sole proprietor and is seeking Rs. 10 lakh in funding for the food truck startup. The financing will be used for licensing, the food truck, employee salaries, and initial operations. The business expects to see 10% annual growth in food truck sales and 100% growth in catering revenue over the next 5 years.
Before you start writing your business plan for your bar business, spend as much time as you can to reading through some samples of bar or food and restaurant business plan templates. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bar business plan example for you to get a good idea about how a perfect bar business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bar-business-plan-example
This business plan is for Garden Breeze Restaurant owned by Hamza Butt and Aqib Ali. The plan outlines objectives to keep food costs below 35% and expand marketing in Lahore. The restaurant will have indoor and outdoor seating and serve continental, Pakistani, and seafood. It will be located in Lahore on M.M. Alam Road and have lunch, dinner, and delivery services. The financial plan includes assumptions, risk analysis, break even analysis, and profit/loss projections.
VitaBakes.com is a bakery concept that offers healthy baked goods options that are gluten-free, diabetic-friendly, and have nutritional information. It will sell products wholesale and through retail locations. The owner, Steve Gara, is seeking $250k of investment to open locations in South Florida and later expand regionally and through franchising. VitaBakes promises profitable revenue once capitalized and its exit strategy is franchising or acquisition.
1) The document proposes a new carryout and soul food restaurant called SAMPLE that will operate out of shipping containers in Cleveland, Ohio.
2) SAMPLE aims to bring an upscale dining experience while also incorporating a philanthropic initiative to provide free meals to children and elderly residents.
3) The restaurant industry is expected to see growth over the next five years as consumer spending increases, especially on dining out and alcohol consumption.
(iCHEFTeam A) (DeVry Inc. MGMT 600 November.docxjoyjonna282
(
iCHEF
Team A
) (
DeVry
Inc.
|
MGMT 600
|
November 24, 2015
)
Industry Review
iCHEF is a convenient service presented to our customer through a mobile APP. We offer an array of Appetizers, Entrees and Desserts. The industry we are embarking on is the Food Service and Catering industry.Examining the food service/ catering industry, we’ve learned that this industry is on the rise. It is an industry that is expected to expand over the next five years. This industry will continue to grow and define its niche by being innovative, offering international cuisines and beverages, and using sustainable locally sourced produce. The industry has received a boost from an improving economy, as consumer spending is expected to rise at an annualized rate of 2.6% during the five years to 2020. Households, which account for over 50.0% of industry demand, are expected to bolster their demand for catering services as consumer conditions improve. Unemployment is forecast to decline over the next five years, while disposable income is expected to moderately grow. As consumer conditions improve, time-poor consumers are also expected to prefer to use catering services, rather than attempt to do it themselves.
Over the next five years, consumers will continue to demand higher-quality food, better food presentation and a wider menu selection with healthier alternatives. Many customers will also begin to seek out caterers that use organic and locally sourced foods. Menus will need to more thoroughly describe items, by methods such as listing ingredients, where they came from and how they were prepared. These new demands may force some operators to increase their purchase expenses, or choose to vertically integrate by owning and operating their own farms. Consumers will also demand more value-added services, such as decorations, floral arrangements and entertainment. Overall, the number of industry enterprises is anticipated to increase 1.2% per year on average to 11,320 households and businesses.
Industry profitability is expected to strengthen and stable over the next five years in line with rising demands of the consumers. However, profit growth will be limited by strong internal and external competition and forecast rising purchasing costs. As competition rises, it will become even more important for operators to define their niche and find a way to differentiate themselves from competitors, whether through services offered or quality of service. Food costs are forecast to increase due to strong emerging market demand and volatile weather conditions. The trend towards serving more innovative, exotic food and using locally sourced and sustainable produce will also increase purchasing costs for caterers. Wage costs are also expected to increase by 2.0% per year on average over the next five years to reach $3.0 billion, as higher-paid chefs and consultants are brought on to provide more complex fare.
Looking ahead the food service/caterers industry is in the mat ...
This business plan assignment is completed done by my senior classmate, Akibul Islam Amit. I uploaded this in respect of him. I hope this presentation assignment will support the presenters during their business presentation.
The Servant will be a restaurant and bakery café located in Savannah, Georgia. The business will make all items from scratch. It is anticipated to reach $927K in revenue in the first year for the restaurant and $375K for the bakery. By year five, revenues are expected to be $1.1M for the restaurant and $471K for the bakery. The business aims to implement key success factors such as a skilled workforce, new technology adoption, attractive presentation, and controlling costs. Savannah is a popular tourist destination which receives over 14 million visitors annually, representing a strong target market for the new business.
[Document title]ContentsCurrent State of Dunkin Donuts.docxdanielfoster65629
[Document title]
Contents
Current State of Dunkin Donuts 2
The same products, yet so much more 2
Introduction 2
Challenges 3
Strengths 3
Rising industry 4
Future of Dunkin’ Donuts 5
Tables 6
References 7
Current State of Dunkin Donuts
Dunkin Donuts is best known for its variety of delicious donuts and coffee, but over the years they expanded their product lines to include many different breakfast items and specialty coffee drinks. Over the past five years, the company developed a solid reputation for their coffee, and has managed to gain a loyal customer fan base. The company has been in operation since 1948, currently has approximately 6,500 outlets, and a goal to go to 15,000 outlets by the year 2020. The five main goals of Dunkin’ Donuts are as follows: (1) Grow relevant brands; (2) Expand globally; (3) Enhance the guest experience; (4) Continue their sustainability plan; and (5) Intensify domestic and international markets. The same products, yet so much more
Mission statement:“Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete “ (DD IP Holder LLC, 2015).
Krispy Kreme is a company in the industry that offers high quality doughnuts, and packaged sweets, among various kinds of beverages. Introduction
The restaurant services industry has high levels of complexity and stiff competition, therefore, a potential acquisition of Krispy Kreme by Dunkin Donuts is identified. These two companies have great levels of potential, but face stiff competition from the other leading competitors previously mentioned. It would cost both Dunkin Donuts and Krispy Kreme a lot to expand to the levels of some of the competitors. The acquisition will most likely improve the companies’ performance and reduce the competition, thereby giving the two companies an opportunity to achieve their organizational objectives. Challenges
There are some factors that could affect the growth and profitability for the restaurant services industry. The three most prominent risks are healthcare costs, mandatory wage hikes, and taxes. The new healthcare law, Affordable Care Act, has put significant pressure on the restaurant industry because a vast majority of the franchisees are small businesses. This is because these businesses tend to be labor intensive with a high number of young, part-time employees and are not typically associated with healthcare costs. However, the healthcare law will require these businesses to offer health care to employees which will drive up the healthcare costs. A second factor that affects the growth and profitability of the restaurant services industry is the mandatory wage hike. This recent federal proposal calls to raise the minimum wage from $7.25 to $10.10 over roughly two years. This is an increase in labor expenses of 40%, which will drive up operating expenses and will affect the ability of companies to have cash ava.
Sysco reported earnings results for fiscal third quarter 2023. Total US case volume grew 6.1% compared to the prior year period. Gross profit increased 13.9% to $980 million due to gross profit dollar growth across all segments. Adjusted EBITDA was $900 million, a 19.0% increase from the prior year. Adjusted earnings per share were $0.90, representing 26.8% growth. Sysco has continued to outperform the total foodservice market and achieve above-market growth and profitability increases through its Recipe for Growth strategy.
Sysco reported its Q4 and FY2023 earnings results on August 1, 2023. In Q4, Sysco saw a 2.3% increase in US foodservice volume compared to the prior year, a 5.7% increase in adjusted gross profit, and a 57 basis point expansion of adjusted operating income margin, demonstrating strong operating expense leverage. Adjusted EPS grew 16.5% compared to Q4 2022. For the full fiscal year, Sysco generated $76.3 billion in annual sales and $2.1 billion in free cash flow, a 79% increase compared to the prior fiscal year.
The document provides information about Burger King, including its headquarters location in Miami-Dade County, Florida. It discusses Burger King's history dating back to its founding in 1957 and key events like launching the Whopper sandwich. Financial information from 2009-2011 shows revenues declining but assets increasing. The document also outlines Burger King's products, management team, vision/mission statements, marketing mix, and performs a SWOT analysis.
2 015
A N N U A L
R E P O R T
This year at Johnson & Johnson, we are proud
to celebrate 130 years of helping people
everywhere live longer, healthier and happier
lives. As I reflect on our heritage and consider
our future, I am optimistic and confident in the
long-term potential for our business.
We manage our business using a strategic
framework that begins with Our Credo. Written
over 70 years ago, it unites and inspires the
employees of Johnson & Johnson. It reminds
us that our first responsibility is to the patients,
customers and health care professionals who
use our products, and it compels us to deliver
on our responsibilities to our employees,
communities and shareholders.
Our strategic framework positions us well
to continue our leadership in the markets in
which we compete through a set of strategic
principles: we are broadly based in human
health care, our focus is on managing for the
long term, we operate under a decentralized
management approach, and we do all
this aligned with our values. Our Board of
Directors engages in a formal review of
our strategic plans, and provides regular
guidance to ensure our strategy will continue
creating better outcomes for the patients
and customers we serve, while also creating
long-term value for our shareholders.
OUR STRATEGIES ARE BASED ON
OUR BROAD AND DEEP KNOWLEDGE
OF THE HEALTH CARE LANDSCAPE
IN WHICH WE OPERATE.
For 130 years, our company has been
driving breakthrough innovation in health
care – from revolutionizing wound care in
the 1880s to developing cures, vaccines
and treatments for some of today’s most
pressing diseases in the world. We are acutely
aware of the need to evaluate our business
against the changing health care environment
and to challenge ourselves based on the
results we deliver. Consider some of the
changes we are facing in the future global
health care market:
WRITTEN OVER
70 YEARS AGO,
OUR CREDO
UNITES &
INSPIRES THE
EMPLOYEES
OF JOHNSON
& JOHNSON.
MARCH 2016
TO OUR
SHAREHOLDERS
ALEX GORSKY
Chairman, Board of Directors
and Chief Executive Officer
aging rapidly – and we know the elderly
consume about seven times the health
care resources as younger people.
developing nations – and we know that
those developing economies cannot grow
fast enough to meet the demand of nearly
two billion people who want and deserve
greater access to quality health care.
involved in their own health care decisions
– and we know we must deliver a holistic
approach to meet their needs and
expectations; integrating wellness solutions,
innovative new medicines and advanced
technologies.
At Johnson & Johnson, we believe the
most important contribution we can make
to the dynamic challenges we are facing is
innovation – innovation in products, services,
solutions and in everything we do. As I think
back on how far we’ve come, the ...
CAUTIONARY DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS & WEBSITE DISCLAIMER: All forward-looking information in this report
should be read with, and is qualifi ed in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth
in the Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report. The information contained on or connected to our Internet
website is not incorporated by reference into this report and should not be considered part of this or any other report that we fi le with or furnish to the SEC.
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Dollar General Corporation has been delivering value to
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door expansion, healthier food options at affordable
prices and new private label products for health and
beauty, cosmetics and baby. We expect to improve
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actions, such as adding Electronic Article Surveillance
units, optimizing our supply chain, and diversifying
and growing foreign sourcing penetration.
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2018, we ex ...
The document provides a business plan for a proposed restaurant. The mission is to exceed customer expectations through ambiance and food that please all senses. Key business processes include developing new products, understanding customers, reducing cycle time, and providing rapid response. Financial goals are to broaden revenue, improve efficiency and health. The plan outlines management roles, a SWOT analysis, market analysis, food/beverage plans, financial projections, and strategies for promotion, pricing, and attracting customers.
The document provides a business plan for a proposed restaurant. The mission is to exceed customer expectations through ambiance and food that please all senses. Key business processes include developing new products, understanding customers, reducing cycle time, and providing rapid response. The plan outlines strengths, weaknesses, opportunities, threats, competition, goals, food and beverage plans, required resources and staffing, financial projections, market promotion, and ways to attract customers.
This document provides an analysis of Pizza Hut including an introduction, history, mission, vision, transformation phase, type of business organization, expenditures required, sources of finance, and ways to minimize costs. It discusses Pizza Hut being founded in 1958 in Kansas and now having locations worldwide. It outlines the company's mission and vision statements. Franchising is described as the business model. Both fixed and variable costs are examined.
This document summarizes Burger King's first corporate responsibility report. Some key initiatives discussed include reducing the environmental impact of their distribution processes, installing more energy efficient equipment in restaurants to reduce gas consumption, using 100% recycled napkins in US restaurants, and providing financial assistance to employees facing hardships. The report is organized around Burger King's commitments to food, people, environment, and corporate governance. Burger King acknowledges that it is still early in its corporate responsibility journey and looks forward to continuing progress and further developing its strategy, goals, and reporting over time.
Burger King was founded in 1954 in Miami, Florida and introduced the iconic Whopper sandwich in 1957. It was acquired by Pillsbury in 1967 and continued expanding, introducing important menu items and innovations. Grand Metropolitan acquired Pillsbury in 1988 and Diageo acquired Grand Metropolitan in 1997, eventually selling Burger King to private equity firms in 2002. Burger King went public again in 2006 and was acquired by 3G Capital in 2010. The company focuses on driving sales in North America through improved marketing, remodeling stores, and operational changes while also expanding internationally through strategic partnerships.
Sysco reported strong fiscal Q1 2024 results with adjusted operating income growth of 11.7% year-over-year to $1.0 billion. Revenue increased 2.6% to $19.6 billion driven by US foodservice sales growth of 0.9% and international sales growth of 12.2%. Adjusted gross profit grew 4.6% and adjusted gross margin expanded 36 basis points. Sysco continues investing in its Recipe for Growth strategy through initiatives focused on digital, products and solutions, supply chain, and customer teams. The company expects to return approximately $1.75 billion to shareholders in fiscal 2024 through dividends and share repurchases while maintaining a strong balance sheet.
This document provides a business plan for 3 Meal Box, a company that will prepare and distribute diet boxes to supermarkets in Beirut, Lebanon. The company is founded by Tarek Amro, Ibrahim Amro, and Desiree Amro. 3 Meal Box aims to provide affordable, healthy meals through diet boxes sold in stores. Each box will contain breakfast, lunch, dinner, a salad, and a small dessert or fruit with a 3-day expiration date. The company will target both men and women looking to eat healthier or lose weight. While seeking a loan, the business owners have outlined goals, objectives, operations, management, expenses, and 12-month projections to demonstrate the viability of
Running head QUALITY FOODS RESTAURANT 1QUALITY FOODS RESTAURAN.docxjeanettehully
The document provides a business plan for Quality Foods Restaurant, which will open in San Diego. The restaurant will serve healthy, low-calorie meals and protein shakes while employing a nutritionist to advise customers. It aims to address the growing obesity problem in San Diego by providing delicious yet healthy options. The business plan outlines the restaurant's mission, vision, goals, target market, and competitive analysis. It believes its focus on nutrition and customer experience will allow it to succeed despite competition from other restaurants.
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Introducing Burger Restaurant Business Plan PowerPoint Presentation Slides. This content-ready restaurant management PPT slide deck presents a burger industry overview, global market trends, major growth driving factors, global burger market presence, etc. The slide deck well explains the topics like target market analysis, market strategy, implementation, company profile, business model, financial plan, and human resources. The burger industry PowerPoint slideshow provides the current scenario of the industry. Describe how this industry is performing in current times with the help of a visually appealing burger industry PowerPoint slide design. Showcase current market trends that are emerging globally in the burger industry with these attention-grabbing PPT themes. Provide information about major driving growth factors prevailing in the burger market by utilizing restaurant operations PPT templates. Take the assistance of ready-to-use PPT themes to depict information about the burger market across the globe. Describe the objectives and mission statement of the company through our readily available PPT slide deck. Information like ownership, and legalities associated with the industry can also be displayed by incorporating professionally designed restaurant business plan PPT slides. https://bit.ly/3uVXYnO
Bookkeeping For Small Business Owners in USA - Definance.onedefinanceone
Bookkeeping for Small Business Owners in the USA by Definance.one is a comprehensive guide tailored to help entrepreneurs manage their finances effectively. This resource covers essential bookkeeping practices, from tracking income and expenses to maintaining accurate financial records. It simplifies complex accounting concepts, ensuring small business owners can stay compliant with tax regulations and make informed financial decisions. With practical tips and step-by-step instructions, this guide empowers business owners to take control of their finances, improve cash flow management, and ultimately, drive their business toward success. Ideal for both new and established businesses seeking to streamline their financial operations.
Bussiness portfolio Assignment: A brief description to my business logo, des...Gurjant Singh
This Presentation discusses about my organic dietitian business that is represented by a vibrant green leaf logo, symbolizing health, growth, and sustainability, with a clean and modern design reflecting our commitment to eco-friendly practices. We offer flexible pricing options, including Basic, Standard, and Premium plans, to accommodate various needs and budgets. Our marketing strategies focus on a strong online presence, content marketing, and collaborations with local organic farmers and fitness centers. Our services include personalized diet plans, nutrition counseling, educational workshops, and fitness integration, all tailored to promote healthier lifestyles and sustainable practices, helping clients achieve their health goals while supporting the environment.
Art of Selling (Developing and Expanding Your Bussiness Goals)Gurjant Singh
Mastering the art of selling as an organic dietitian (specifically taking an account of this Presentation, you may consider your own defined/dreamed Bussiness goal) involves effectively communicating the benefits of organic nutrition (your own business goal) . This includes understanding clients' unique needs, offering personalized diet plans, and emphasizing the health advantages of organic foods. Building trust through transparency, showcasing success stories, and providing ongoing education about sustainable practices are key strategies. By demonstrating expertise and delivering exceptional customer service, you can inspire clients to invest in their health through your services and foster long-term relationships.
2. BurgerIm Atascocita, LLC | Business Plan
Contents
2
Particulars
Executive Summary 4
Company Description 7
Products and Services 10
Marketing Plan 14
Operational Plan 26
Management and Organization 31
Startup Expenses and Capitalization 34
Financial Plan 36
Annex 44
3. XYZ, LLC | Business Plan
Confidentiality Agreement
3
The undersigned reader acknowledges that any information provided by XYZLLC in this business plan, other than information that is in the public domain, is
confidential in nature, and that any disclosure or use of same by the reader may cause serious harm or damage to XYZLLC . Therefore, the undersigned agrees not to
disclose it without express written permission from XYZLLC.
Upon request, the undersigned reader will immediately return this document to XYZLLC.
_________________
Signature
Name: ______________
Date: _______________
5. XYZ, LLC | Business Plan
Executive Summary
5
Overview
XYZLLC is part of one of the world’s fastest-growing burger franchises, with 200 open
locations and 350 currently being built in just three years. The restaurant is fully
owned by Entrepreneur 1.
Products and services
The fast food restaurant industry in Texas has fared well over the five-year period
from 2014 to 2019, primarily due to rising consumer spending, declining
unemployment and faster, on-the-go lifestyles. While certain industry operators have
struggled with changing consumer preferences toward more healthful offerings, fast
food restaurants have been successful due to their low-price points and added
convenience. As a result, a larger share of spending on food has occurred outside of
the home. In order to capitalize on this opportunity, XYZLLC has been established. It
is a part of an international franchise that serves customized hamburger flavors,
toppings, sauces, fries, and more.
Goals for the business
The following are the goals of the company:
▸ Dining Experience: To give a holistic dining experience to all our guests that
encourages, and boosts repeat customers.
▸ Guest Loyalty: To improve customer retention and loyalty by providing a guest
loyalty program.
▸ Customer Service: To maintain a high level of service and have ongoing, high-
quality training that ensures our employees know how to do their jobs and feel
confident.
▸ Profitability: To maintain good profitability in line with industry standards,
without compromising on food quality or service.
Industry Analysis
The burger restaurant industry has relished growth in the domestic economy
over the five-year period from 2014 to 2019 as the unemployment rate fell to a
record low and per capita disposable income increased, providing consumers
with more money to eat away from home.
Although the industry experienced increased competition from the broader food
service market, burger restaurants still represent the largest segment of the
market, especially among limited-service restaurants. Therefore, industry
revenue is anticipated to increase at an annualized rate of 2.6% to $129.4 billion
in 2019. A large percentage of this growth occurred during the first half of the
period as growth slowed down in the second half of 2019, when revenue is
estimated to increase a slight 0.2%.
Target Market
Households are the primary consumers of products and services provided by the
burger restaurants industry. Age, income and geographic location are factors
that influence household demand. Per capita disposable income influences
demand, since the higher the income level, the more consumers typically spend
and eat out.
Since this industry comprises fast food establishments as well as dining
restaurants, there are different types of consumers, including budget-conscious.
Usually, fast food restaurants are more popular in the low and middle-income
neighborhoods due to the price range. However, as income rises, consumers are
more quality-focused and health-conscious, meaning that they are willing to pay
more for a premium and healthier burger.
6. XYZ, LLC | Business Plan
Executive Summary
6
The Management
Entrepreneur 1 has her roots in Houston, Texas, adopting the "Go Big" Texas
mindset. She's riding the wave of young entrepreneurs who are opening
restaurants that scream variety. Since 2005, she has been in the field of pediatric
speech disorders and has a strong desire to bring awareness of the disparity of
access to assistance to communities worldwide. Her wish is to provide a quality
source of food since that is the epitome of wellness.
Financial outlook of the business
XYZLLC is now looking to raise capital of $500,000 by way of an SBA loan. The
funds raised will primarily be used for the following purposes:
▸ Working capital
▸ Equipment
▸ Expansion – opening new outlet
The summary of financials is provided below:
33%
11%
5%
6%
45%
Uses of Funds
Kitchen Equipment
Furniture & Fittings
Launch Expenses
Marketing
Operating Expenses
Financial Summary
Particulars 2020 2021 2022 2023 2024
Revenue 955,481 1,477,902 1,590,873 1,792,864 2,020,023
Gross Profit 516,990 860,622 872,581 983,391 1,107,985
Net Profit (105,401) 142,942 118,670 170,653 232,307
Cash Balance 14,432 54,108 75,152 163,179 330,850
8. XYZ, LLC | Business Plan
Company Description
8
Background
XYZis part of one of the world’s fastest-growing burger
franchises, with 200 open locations and 350 currently
being built in just three years. The addition of Unbun’s
guilt-free bun aligns perfectly with the restaurant’s
already robust, health conscious menu, featuring
eleven different patty options including wagyu, salmon,
and falafel.
XYZis owned and operated by Entrepreneur 1. The
restaurant will be open 7 days a week with hours as
follows:
Mission Statement
Increase customer satisfaction and generate a pool of
repeated loyal customers by providing exuberant
customer service and a fresh product in a welcoming
and comfortable environment. This is accomplished
through communication, team work, fun and honesty,
as we all collectively work together.
Working Hours
▸ Monday: 11:00am - 8:00pm
▸ Tuesday: 11:00am - 7:00pm
▸ Wednesday: 11:00am - 7:00pm
▸ Thursday: 11:00am - 8:00pm
▸ Friday: 11:00am - 9:00pm
▸ Saturday: 11:00am - 9:00pm
▸ Sunday: 12:00pm - 7:00pm
Ownership
The restaurant is fully owned by Entrepreneur 1.
Entrepreneur 1 has laid roots in Houston, Texas,
adopting the "Go Big" Texas mindset. She's riding the
wave of young entrepreneurs who are opening
restaurants that scream variety. Service is not new to
Entrepreneur 1. Since 2005, she has been in the field
of pediatric speech disorders and has a strong desire
to bring awareness of the disparity of access to
assistance to communities worldwide. Her wish is to
provide a quality source of food, since that is the
epitome of wellness.
Legal Entity
XYZorganized as a Limited Liability Company, wholly
owned and operated by Entrepreneur 1. The Company
is registered in the state of Texas. a community
property state.
Entrepreneur 1
XYZLLC
100% Ownership
Goals
The primary goals of the restaurant are:
▸ Dining Experience: To give a holistic dining
experience to all our guests that encourages and
boosts repeat customers. We will achieve this by
greeting guests as they enter, providing great
ambience, and serving meals within 10 minutes.
▸ Guest Loyalty: To improve customer retention and
loyalty by providing a guest loyalty program.
Guests can use the loyalty program to get discounts
and free meals in future visits.
▸ Customer Service: To maintain a high level of
service and have ongoing, high-quality training that
ensures that employees know how to do their jobs
and feel confident.
▸ Profitability: To maintain good profitability in line
with industry standards, without compromising on
food quality, and service.
The LLC was formed in May 2017 and entered into a
franchise agreement to operate the BurgerIM
franchise in the State of Texas.
9. XYZ, LLC | Business Plan
Company Description
9
Source: IBISWorld Research – Burger Restaurants in the US December 2019
Industry Overview - Burger Restaurants in the US
The burger restaurant industry has relished growth in the domestic economy
over the five-year period from 2014 to 2019 as the unemployment rate fell to a
record low and per capita disposable income increased, providing consumers
with more money to eat away from home.
Although the industry experienced increased competition from the broader food
service market, burger restaurants still represent the largest segment of the
market, especially among limited-service restaurants. Therefore, industry
revenue is anticipated to increase at an annualized rate of 2.6% to $129.4 billion
in 2019. A large percentage of this growth occurred during the first half of the
period as growth slowed down in the second half of 2019, when revenue is
estimated to increase a slight 0.2%.
Key Statistics Snapshot
Many industry operators have slowly begun to respond to these changing trends
by altering their menus or expanding their offerings beyond the traditional
hamburger. Furthermore, some industry restaurants have had to reduce prices on
products to remain competitive, which has placed pressure on industry profit. As a
result, industry profit, measured as earnings before interest and taxes, has
decreased from 5.8% of revenue in 2014 to 5.1% in 2019.
The industry is forecast to continue growing over the next five years to 2024, albeit
at a slower pace than the previous five-year period. As operators implement menu
changes and expand their product variety, they will be able to prevent further
impact from the changing consumer trends and growing competition. The burger
restaurant industry will also continue to approach market saturation, forcing many
major companies to seek growth through acquisition or international expansion.
As a result, industry revenue is forecast to increase at an annualized rate of 0.6% to
$133.5 billion over the next five years to 2024.
11. XYZ, LLC | Business Plan
Products and Services
Products
11
Big BurgerIM
These are 1/3 and 1/4 pound options
Angus Beef - $6.99
1/3 Lb. Patty, House Sauce, Leaf Lettuce, Roma Tomato, Pickles, Shaved
Onions, American Cheese
Dry-Aged Beef - $7.99
1/3 Lb. Patty, Barbecue Sauce, Onion Ring, Bacon, Cheddar Cheese
Spanish Beef - $7.99
1/3 Lb. Patty, Habanero Aioli, Grilled Jalapeño, Leaf Lettuce, Pepper Jack Cheese
Grilled Chicken - $7.99
1/4 Lb. Chicken, Chipotle Aioli, Mixed Greens, Roma Tomato, Avocado, Swiss
Cheese
Crispy Chicken - $6.99
1/4 Lb. Chicken, House Sauce, Caramelized Onions, Mixed Greens, Pickles, Buffalo
Sauce
Hawaiian Salmon - $7.99
1/4 Lb. Patty, Red Cabbage Slaw, Pineapple, Ginger Vinaigrette, Barbecue Glaze
Falafel - $6.99
1/4 Lb. Patty, Tahini, Baby Greens, Pickles, Shaved Onions, Roma Tomato
Greek Lamb - $7.99
1/3 Lb. Patty, Tzatziki, Mixed Greens, Shaved Onions, Roma Tomato
Chicken Strips
$6.99
Chicken
With the customer’s choice of Buffalo, BBQ or Sweet Crunchy Chili Garlic
Sauce
Chicken Wings
$6.99
Salads
Side - $3.99
Large - $6.99
Caesar Salad
(Green leaf lettuce, croutons, Parmesan
cheese served with Caesar dressing)
House Salad
(Green leaf lettuce, diced tomatoes,
cucumbers and onions served with balsamic
dressing)
12. XYZ, LLC | Business Plan
Products and Services
Products
12
This option allows customers to experience
variety and customize burgers according
to their taste
Buns
BurgerIM™ Bun (90 Cal)
Lettuce Wrap (5 Cal)
Gluten Free Bun (210 Cal)
Patties
Angus Beef (241 Cal)
Lamb (225 Cal)
Grilled Chicken Breast (242 Cal)
Turkey (220 Cal)
Crispy Chicken Breast (326 Cal)
B4 Burger (Vegan)
Extra Patty - $1.99 each
Add-ons
All burgers come with:
• Roma Tomato
• Leaf Lettuce
• Shaved Onions
• Pickles
• American Cheese
• House Sauce
Premium toppings:
1st Burger - $0.99 each
2nd Burger / 3rd Burger - $0.79 each
• Bacon
• Avocado
• Fried Egg
• Pineapple
• Jalapeños
• Onion Ring
• Pepper Jack
• Swiss Cheese
• Cheddar Cheese
• Red Cabbage
• Sautéed Onions
• Sautéed Mushrooms
The Duo - $6.99
Customers can choose two (3 oz)
proteins and mix & match their
toppings (1811 Cal)
The Trio - $9.99
Customers can choose three (3 oz)
proteins and mix & match their
toppings (2320 Cal)
3
2
1
Extras
Fries and a Drink $3.00
Sweet Potato Fries and a Drink $3.78
Onion Rings and a Drink $3.78
4
13. XYZ, LLC | Business Plan
Products and Services
Products
13
Sides
BurgerIM’s selection of sides include -
BurgerIM Fries
$2.99
Onion Rings
$3.79
Sweet Potato Fries
$3.79
Half & Half
$3.79
Cajun Fries
$3.79
Milkshakes
Cookies & Cream - $3.79
Vanilla - $3.79
Chocolate - $2.79
Strawberry - $3.79
Drinks
Coke - $2.79
Diet Coke - $2.79
Sprite - $2.79
Beverages
Kids Meal - $5.99
The Kids’ Meal consists of –
• Crispy Chicken Strips / 3 oz Burger
• Fries
• Kids’ Freestyle Drink
Family Box - $34.99
The Family Box consists of
• 8 Burgers
• 8 Chicken Wings
• BurgerIM Fries
• Onion Rings
Party Box - $44.99
The Party Box consists of 16
burgers with up to 4
customizations
Sharing
15. XYZ, LLC | Business Plan
Marketing Plan
Market Research - Industry Overview
15
Fast Food Restaurants in Texas
The fast food restaurant industry in Texas has fared well over the five-year period from 2014 to 2019, primarily due to rising
consumer spending, declining unemployment and faster, on-the-go lifestyles. While certain industry operators have struggled
with changing consumer preferences toward more healthful offerings, fast food restaurants have been successful due to their low
price points and added convenience. As a result, a larger share of spending on food has occurred outside of the home.
Despite this, industry operators along the Gulf Coast were negatively affected in 2017, causing a slight decline in that year.
Operators were forced to close down or rebuild in that region, temporarily stunting the industry’s second-largest market. Luckily,
the industry was quick to recover and rebuild, with the number of industry establishments increasing an annualized 2.8% to
25,814 locations. This growth was also caused by increased franchising among major national operators, as it permits lower
barriers to entry into the market. While this caused decreases in market share for these companies, it increases their brands’ reach
through the state. The number of employees also grew moderately, increasing an annualized 3.9% to 479,859 workers during the
current period to cover the growing demand.
Over the next five years from 2020 to 2024, industry revenue is expected to increase at an annualized rate of 3.8% to $26.8 billion.
The industry is expected to continue rebounding from hurricane devastation, increasing 3.0% in 2019 alone. Over the next five
years from 2019 to 2024, industry revenue is expected to continue increasing, albeit at a slightly slower rate. Consumer spending
in Texas is also expected to continue growing as the Gulf region continues to recover. Additionally, the population of Texas is
expected to increase faster than the national rate, suggesting a larger market of potential consumers will be available to both new
and old entrants.
Over the next five years from 2020 to 2024, industry revenue is expected to increase at an annualized rate of 3.0% to $31.1 billion,
which will entice more entrants into the industry. As franchising is forecast to remain popular, the number of industry
establishments is anticipated to grow an annualized 2.8% to 29,660 locations. Franchising will also lead to reduced market share
concentration, however, as franchised establishments are considered independent enterprises. The growth in employment will
slow slightly from the previous period, increasing an annualized 3.1% to 558,983 workers.
Highlights
• The fast food restaurant industry
in Texas is growing at a rate similar
to the overall economy
• There is heavy price-based
competition
• Operators are concentrating on
international openings
Source: IBISWorld Research – Fast Food Restaurants in Texas March 2019
16. XYZ, LLC | Business Plan
Marketing Plan
Market Research - Key External Drivers
16
Consumer spending in Texas
Factors that influence consumer spending
also affect the fast food restaurant industry
in Texas. During periods of low economic
growth, spikes in unemployment lead to
consumption declines. When consumer
spending is high, however, consumers are
more likely to spend money at industry
establishments. Consumer spending in
Texas is expected to increase in 2019,
providing a potential opportunity for the
industry.
Healthy eating index
Despite long-term, aggregate
declines in healthy eating,
consumers are more aware of
health issues associated wit fatty
foods and are increasingly going out
of their way to avoid them. The
healthy eating index is expected to
decrease subtly in 2019.
Domestic trips by US residents
Large numbers of industry establishments are
located next to highways and in airports, making
them convenient for customers who are looking
for a quick and inexpensive meal option while
they travel. As Texas is a large state, many
consumers must travel long distances between
large cities. The more US consumers travel
domestically, the more people will spend at
industry establishments. The number of
domestic trips by US residents is expected to
increase in 2019.
Consumer Confidence Index
The Consumer Confidence Index measures
consumers’ perceptions about their current and
future financial prospects. Changes in consumer
sentiment have a significant effect on spending on
discretionary items, including items from industry
establishments. During periods of low consumer
confidence, consumers tend to forgo higher-margin
items and opt for lower-priced value products. The
Consumer Confidence Index is expected to decrease
in 2019, posing a potential threat to the industry.
Price of red meat
Red meat is one of the main ingredients in a traditional
burger, and therefore the price of red meat directly affects
cost structure and menu pricing for industry operators. As
the price of red meat goes up, operators must internalize
the cost and reduce their profit, or pass the increased costs
to consumers through raising their menu prices.
Conversely, when the price of red meat goes down,
operators are able to increase profit and reduce menu
prices to attract more consumers. Although the price of red
meat has been volatile over the past five years, it is
expected to increase in 2019.
Source: IBISWorld Research – Fast Food Restaurants in Texas March 2019
17. XYZ, LLC | Business Plan
Marketing Plan
Market Research - Barriers to Entry
17
Barriers to Entry in this industry are Low and Steady
Barriers to entry for the burger restaurant industry are typically low, given the
franchised nature of the industry. Industry operators are actively selling their
company-owned restaurants so they can be 90% to 95% franchised.
This cuts down initial capital costs since operators can lease the premise and
necessary equipment from the franchisor.
Overall, franchises have lower operational costs and risks, making it easier for new,
inexperienced entrants. Also, the low market share concentration proves that it is a
highly fragmented industry as major players keep franchising to expand
geographically.
Barriers to entry might be higher for burger restaurants that are not part of the
franchise, including start-up costs such as equipment and staffing.
Since the industry is highly regulated, it is important for new entrants to comply with
the strict health requirements and alcohol service licenses. However, these
regulations are mandatory for the broader food service sector and are not as costly or
hard to follow.
Source: IBISWorld Research – Burger Restaurants in the US December 2019
18. XYZ, LLC | Business Plan
Marketing Plan
Target Market
18
Households are the primary consumers of products and services provided by the burger restaurant industry. Age, income and geographic location are factors that
influence household demand. Per capita disposable income influences demand, since the higher the income level the more consumers typically spend and eat out.
Since this industry comprises fast food establishments as well as dining restaurants, there are different types of consumers, including budget-conscious. Usually, fast
food restaurants are more popular in the low and middle-income neighborhoods due to the price range. However, as income rises, consumers are more quality-focused
and health-conscious, meaning that they are willing to pay more for a premium and healthier burger.
Target Market Segmentation
▸ Households earning over $70,000 account for 54.7% of revenue for the fast food restaurant industry in
Texas in 2019, which is lower than the national industry. This is due to the reduced average salary in
Texas.
▸ Households in the $30,000 to $49,999 segment represent the second-largest share of revenue at 16.0%
in 2019, which is above that of the national industry. This income segment is the largest in the state,
increasing the concentration of consumers in this market.
▸ Households earning between $50,000 and $69,999 account for 12.5% of revenue in 2019, which is less
than the national industry. The main cause of this is the reduced concentration of high-income earners in
the state.
▸ Households earning less than $30,000 make up an estimated 16.8% of industry revenue in Texas and
an estimated 14.5% at the national level. The concentration of establishments in low net income areas
causes this discrepancy.
Source: IBISWorld Research – Fast Food Restaurants in Texas March 2019
19. XYZ, LLC | Business Plan
Marketing Plan
Market Research – Business Locations
19
Establishments in the fast food restaurants industry in Texas are largely
distributed according to the population.
Since the industry provides quick meals to consumers, successful operators
need to be located near their customers. As a result, the north region, which
has the highest population concentration, has the highest establishment
concentration at 32.4% of business locations; this trend is exemplified
through the state’s metropolitan statistical areas (MSA).
According to the Bureau of Labor Statistics, the Dallas-Fort Worth-Arlington
MSA is home to an estimated 25.3% of industry establishments. The Gulf
region, which includes the Houston area, has the second-highest
concentration of establishments at 24.2% and a higher proportion of
employment and revenue. The Houston-The Woodlands-Sugar Land MSA
accounts for 20.8% of industry establishments, according to the Bureau of
Labor Statistics. This region also has the second-largest population within the
state, which is the main driver for the concentration. There are also large
proportions of establishments in the central region (11.2%), with the smallest
proportion in the west region (2.9%).
Various academic studies have acknowledged that fast food restaurants are
more prevalent in low-middle and middle-income neighborhoods and
become less prevalent in the highest income neighborhoods. This
distribution is reflected in the industry’s major markets, as these
demographics are the industry’s largest consumers. High income areas tend
to have a greater concentration and variety of restaurants as opposed to fast
food establishments.
Source: IBISWorld Research – Fast Food Restaurants in Texas March 2019
20. XYZ, LLC | Business Plan
Marketing Plan
Location Analysis
20
Map 2 - BurgerIM outlets in Houston
Map 1 - Alternative burger stores in the area
The outlet is located at 12230 W Lake Houston Pkwy, Houston, TX 77044. It is a
part of the Generation Park complex.
This location has a relatively affluent demographic. The number of people in
their late 20s to early 40s is quite high, while the number of seniors is small. The
percentage of children under 18 living in the 77044 ZIP code is extremely large
compared to other areas of the country. Hence, there is a ready market available.
While the area has a favorable market, it also has a number of other outlets that serve
burgers and other fast food. A majority of these stores are franchises of major fast
food chains, as seen in Map 1. However, it can be seen that the company’s outlet is
strategically placed to be the only BurgerIM outlet in the area. In Map 2, the black
icons denote other BurgerIM outlets currently operating, while the green icons
denote outlets that will be opened in the near future. It can be seen that the
company’s outlet has a wide range to cater BurgerIM products to. With the right
strategic planning and execution, the XYZcan become the “go-to” burger outlet in the
region and subsequently build a strong customer base.
Photos of the location/outlet
21. XYZ, LLC | Business Plan
Marketing Plan
SWOT Analysis
21
Strengths
• High degree of food quality
• Wide variety that can accommodate all
individual preferences, including those with
religious/dietary restrictions
• Strategic business location
• Excellent customer service
• Positive customer reviews
Weaknesses
• Negative impression left by
previous management
• Requirement of more aggressive
marketing of the BurgerIM brand
Threats
• Intense competition
• Rapid changes in consumer taste and
preferences
• Food safety risks and regulations
Opportunities
• Recognized brand
• Expansion through the opening of
subsequent BurgerIM outlets
• Favorable market conditions
S W
O T
22. XYZ, LLC | Business Plan
Marketing Plan
Competition Analysis – Immediate Competitors
22
Whataburger
Whataburger is a regional fast food restaurant chain,
headquartered and based in San Antonio, Texas, that
specializes in hamburgers. The chain has 56 outlets in
the Houston area, more than 670 outlets in Texas and
over 150 in New Mexico, Arizona and the southern United
States.
Nearest outlet - 13933 East Sam Houston Pkwy N,
Houston, TX 77044.
Pros:
ü 24-hour Drive Thru Service
ü Majority of the reviews indicate good quality
Cons:
✗ The outlet’s facilities often prove inadequate in
managing foot-traffic, leading to a number of
operational issues and customer dissatisfaction
Google
Review
Google
Review
Five Guys
Five Guys Burgers and Fries is a fast casual restaurant
chain focused on hamburgers, hot dogs, and French
fries. It is headquartered in Lorton, Virginia. As of 2016,
Five Guys had over 1,500 locations open worldwide, with
1,500 locations under development. Currently, the chain
has about 19 outlets in Houston.
Nearest outlet - 14303 East Sam Houston Pkwy N,
Houston, TX 77044.
Pros:
ü This is a well established chain that has been
operating since 1986
ü Good customer service
Cons:
✗ Frequent instances of customer dissatisfaction
against value for money
✗ Occasional instances of customer dissatisfaction
against food quality
23. XYZ, LLC | Business Plan
Marketing Plan
Competition Analysis – Immediate Competitors
23
McDonald's
McDonald's Corporation is an American fast food
company, founded in 1940. Although McDonald's is best
known for its hamburgers, cheeseburgers and French
fries, they also feature chicken products, breakfast items,
soft drinks, milkshakes, wraps, and desserts. The chain
has about 150 outlets in the Houston area.
Nearest outlet - Lake Houston Pkwy, Houston, TX 77044,
Pros:
ü Established Brand
ü Relatively new outlet
Cons:
✗ Customer Service Issues
Wendy’s
Wendy's is an international fast food restaurant chain. As
of December 31, 2018, Wendy's was the world's third
largest hamburger fast food chain with 6,711 locations,
following Burger King and McDonald's. The chain has 47
outlets in Houston.
Nearest outlet - 14115 East Sam Houston Pkwy N,
Houston, TX 77044.
Pros:
ü Instances of highly satisfactory customer service and
food quality
Cons:
✗ Cleanliness and ambience issues at the facility
✗ Lack of consistency in the standard of customer
service and food quality - Instances of disappointing
experiences
Google
Review
Google
Review
24. XYZ, LLC | Business Plan
Marketing Plan
Competition Analysis – Other Competitors
24
Checkers
Checkers Drive-In Restaurants, Inc. is one of the largest chains of double drive-thru restaurants in the United States. They specialize in
hamburgers, hot dogs, French fries, and milkshakes. The chain has about 10 outlets in Houston. The nearest outlet is located at 11863 N
Sam Houston Pkwy E, Humble, TX 77346.
Jack in the Box
Jack in the Box is an American fast food restaurant chain. The chain has 2,200 locations, primarily serving the West Coast of the United
States. Restaurants are also found in selected large urban areas outside the West Coast. Food items include a variety of chicken tenders
and french fries along with hamburger and cheeseburger sandwiches and selections of internationally themed foods such as tacos and
egg rolls. The nearest outlet is located at 8923 East Sam Houston Pkwy N, Houston, TX 77044.
Burger King
Burger King (BK) is an American multinational chain of hamburger fast food restaurants. Burger King's menu has expanded from a basic
offering of burgers, french fries, sodas, and milkshakes to a larger and more diverse set of products. The chain has about 70 outlets in
Houston. The nearest outlet is located at 9410 N Sam Houston Pkwy E #b, Humble, TX 77396.
Others
Other competitors include national and regional stores like Hopdoddy Burger Bar, Sonic Drive-In, etc. This segment also includes other
fast food chain outlets near the store, such as Papa John’s Pizza, Schlotzsky’s Sandwiches, Subway, etc.
25. XYZ, LLC | Business Plan
Marketing Plan
Marketing Strategies
25
Word of mouth
This is a crucial means of raising awareness about the company. Ensuring client
satisfaction, the company attracts new customers through word of mouth, as
potential customers are more likely to choose the store when they receive first-
hand assurance about the quality and the overall experience.
Social Media
Social media has become an indispensable part of marketing any business. It is
used to connect with the target market, create awareness about products and
services, encourage word of mouth (through favorable reviews) and encourage
demand.
BurgerIM has official social media handles on various platforms. They develop
social media network specific content that is designed to engage, inform and
entertain the users and customers. Moreover, the company monitors individual
customer reviews pertaining to the outlet on Google and Facebook. Each review
is directly addressed in order to ensure that customers know that the company
is listening.
Email Marketing
Through strategic use of email marketing, communications can be
automatically triggered to deliver timely offers and content. The company will
build an email database of customers and potential customers and send them
notifications of offers, discounts, coupons, events, introduction of new menu
items, etc. An effective recurring email campaign can evolve to include referral
lead generation and social media audience building.
Advertising
The company uses a mix of digital and print advertising to increase the outlet visibility.
This includes –
§ Leaflets: These are very effective marketing tools for reaching consumers.
Distributing leaflets through mailbox drops and handouts is a simple, inexpensive and
proven way of reaching customers. Well-designed, attention-grabbing leaflets can work
well for the company and appeal to a broad audience.
§ Social Ad Campaigns: The company posts paid advertisements on social media
platforms such as Facebook and Instagram. These platforms may be used for behavior
& demographic targeting, and generation of new customer leads and referrals.
§ Paid Ads: The company will invest in Google AdWords and Pay-Per-Click advertising to
drive traffic from search engines based on geo-targeting.
§ Print Media: The company will advertise through print media such as newspapers,
magazines, etc. It will also have announcements made on the radio and other
broadcasting platforms.
Coupons and Discounts
BurgerIM extends attractive offers on certain occasions, for example, the recent Black
Friday offer of free “Impossible Burgers.” Apart from this, the company also hands out
coupons at public venues to increase the outlet visibility.
Multiple Distribution Channels
The company offers dine-in, takeout and online orders to enable customer convenience.
The outlet is designed to be an aesthetically appealing and comfortable ambience for
families and friends to meet up and dine in.
27. XYZ, LLC | Business Plan
Operational Plan
Legal Environment
27
The burger restaurants industry is subject to a moderate and increasing level of regulation. Regulations cover a wide range of areas, such as food safety and health
standards, labor conditions and compensation, franchising regulations, and more. Most regulations are enforced at the state level; however, there are some
federal regulations as well.
Food safety and standards
The US Food and Drug Administration (FDA), the main agency to provide guidance and regulation, established a mandate for nutrition labeling in chain
restaurants, in addition to complete transparency in the nutritional content of menu items. In general, operators in the food service industry are subject to
different laws concerning the handling and preparation of food and beverages, including health safety standards involving product storage. The FDA’s Model Food
Code is a guide to food handling and preparation, which is updated every four years. The FDA also required the food industry to phase out trans fats from food,
usually found in processed foods, to prevent illness. State and local government also impose a variety of regulations to retail food and food service industries in the
United States. For example, in some cities it is mandatory for restaurants to display their health inspection grade in a visible place at all times. Also, the Patient
Protection and Affordable Care Act (PPACA) requires restaurants to disclose calorie information at all times, mostly displayed in the menus, and to provide
additional nutrition information upon request. Industry establishments that are part of a franchise with more than 20 locations are subject to calorie labeling.
Labor relations
This industry’s operators typically employ low-skill labor, which is subject to a minimum wage and employee benefits. As of 2019, employees in the United States
must be paid no less than $7.25 an hour depending on the state they work in. Some states implement a higher minimum wage than the federal rate. Furthermore,
the Affordable Care Act requires industry operators to provide healthcare coverage if they have 50 or more employees that work over 30 hours a week. This will
affect the industry slightly, since most industry establishments have fewer than 50 workers.
Franchising laws
Industry operators that comprise franchise establishments are subject to regulations over franchise agreements. Some franchise regulations vary from state to
state, but they are mostly federal mandates. The US Federal Trade Commission (FTC) is responsible for regulating federal franchise laws with the United States. The
FTC Franchise Rule states that a franchise must have a trademark under which the franchisee is given the right to distribute goods and services, the franchisor has
the main control over the franchisee’s operation, and the franchisee is required to pay the franchisor at least $500.00 within the first six months of opening.
28. XYZ, LLC | Business Plan
Operational Plan
Staffing Plan
28
Particulars 2020 2021 2022 2023 2024
Designations
Owner 1 1 1 1 1
Chef 1 1 1 1 1
Kitchen Help/Dishwasher 1 1 1 1 1
Food Server 1 1 1 1 1
Annual Salaries per person Year 1 Year 2 Year 3 Year 4 Year 5
Owner -
$ -
$ -
$ -
$ -
$
Chef 35,307
$ 37,073
$ 38,926
$ 40,873
$ 42,916
$
Kitchen Help/Dishwasher 28,512
$ 29,938
$ 31,434
$ 33,006
$ 34,657
$
Food Server 31,622
$ 33,204
$ 34,864
$ 36,607
$ 38,437
$
The staffing plan for each outlet is given below:
29. XYZ, LLC | Business Plan
Operational Plan
Inventory and Suppliers
29
US Foods® is one of America’s great
food companies and a leading
foodservice distributor, partnering
with approximately 300,000
restaurants and foodservice operators
to help their businesses succeed. With
nearly 28,000 employees and more
than 70 locations, they provide their
customers with a broad and
innovative food offering and a
comprehensive suite of e-commerce,
technology and business solutions.
Restaurant Depot is a wholesale
cash and carry foodservice
supplier where you'll find quality
products at low prices. They sell a
broad selection of products for
independent restaurants, caterers
and non-profits.
Sysco Corporation is an American
multinational corporation involved in
marketing and distributing food
products, smallwares, kitchen
equipment and tabletop items to
restaurants, healthcare and educational
facilities, hospitality businesses like
hotels and inns, and wholesale to other
companies that provide foodservice
(like Aramark and Sodexo). The
company is headquartered in the
Energy Corridor district of Houston,
Texas.
The Kroger Company, or simply
Kroger, is an American
multinational retailing company
founded by Bernard Kroger in 1883
in Cincinnati, Ohio. It is the United
States' largest supermarket chain
by revenue, the second-largest
general retailer.
30. XYZ, LLC | Business Plan
Operational Plan
Roadmap and Milestones
30
The restaurant’s short-term milestones are as follows:
Milestone Date
Scout for location and sign lease agreement 15 January 2020
Establishment of standard operating procedures 20 January 2020
Complete interior and décor 30 January 2020
Complete kitchen needs 15 February 2020
Hire staff Jan-Feb 2020
Train staff on standard operating procedures 10 February 2020
Soft Launch 15 February 2020
The restaurant’s long-term milestones are as follows:
2020
§ Launch new outlet
§ Aggressive marketing
§ Brand establishment
2021
§ Achieve breakeven
§ Achieve revenues of $1.40 million+
§ Maintain good profitability
2023
§ Achieve revenues of $1.5 million+
§ Achieve profitability of $100k
§ Establish brand equity
2024
§ Have at least 30% income from regular
customers using the loyalty program.
§ Ongoing growth and marketing
32. XYZ, LLC | Business Plan
Operational Plan
32
Entrepreneur 1, Owner
Entrepreneur 1 has laid roots in Houston, Texas, adopting the "Go Big" Texas
mindset. She's riding the wave of young entrepreneurs who are opening
restaurants that scream variety. Service is not new to Entrepreneur 1. Since
2005, Clement has been in the field of pediatric speech disorders and has a
strong desire to bring awareness of the disparity of access to assistance to
communities worldwide. Her wish is to provide a quality source of food, since
that is the epitome of wellness.
"My career is ever evolving,
and my life's passion is to help
others achieve their goals in
business ownership as I have.”
- Entrepreneur 1
“
Management Profiles
Skills
• Customer Targeting
• Effective Leader
• Customer Service Oriented
• Hiring, training, and supervision
• Strong work ethic
• Safety procedures knowledge
Experience
BurgerIm – Self Employed Aug 2005 to Current
• Own and managed daily operations of retail
• Followed general format and guidelines of corporation while incorporating specific
business strategies and promotions to attract customer base
• Financial management: developed forecast of revenue, expenditure and profit
• Managed performance sales and training of five commissioned employees
• Created sustainable accountability and motivation with employees by setting sales
reward programs, including cash bonuses
33. XYZ, LLC | Business Plan
Operational Plan
33
Organizational Chart
Owner
Chef
Kitchen Help
Food Server
Owner
§ Responsible for the daily operations of a restaurant as well as its overall
direction, profitability, and reputation
§ Extremely hands-on, helping out in the kitchen and interacting with
customers, with focus on strategic planning
§ Implementing strategies, monitoring reports, budgetary controls and
compliance
Chef
§ Set up the kitchen with cooking utensils and equipment, like
knives, pans and kitchen scales
§ Study each recipe and gather all necessary ingredients
§ Cook food in a timely manner
§ Delegate tasks to kitchen staff
§ Inform wait staff about daily specials
§ Supervise Cooks and assist as needed
Kitchen Help
§ Preparing meal ingredients for the Cook, which includes
washing, peeling, cutting, and slicing ingredients
§ Assisting kitchen staff to unload food supplies from delivery
trucks
§ Properly washing and drying all dishes, utensils, cooking
instruments and cutting boards
§ Neatly putting away all utensils, cooking instruments, dishes,
and cutting boards in their respective places
§ Packing take-out orders as needed
§ Removing garbage, replacing garbage bags, and washing
garbage cans
§ Mopping and sweeping the kitchen areas as required
35. XYZ, LLC | Business Plan
Start-up Expenses and Capitalization
35
Sources and Uses of Funds
Total start-up costs are estimated to be $500,000. The major costs
are associated with the restaurant equipment and furniture, and the
costs for opening a new outlet. Total costs for these items are
expected to be $260,000. Additional start-up expenses are in the
form of operating expenses and contingencies.
Particulars 2020
Uses of Funds
Kitchen Equipment 165,000
$
Furniture & Fittings 40,000
$
Launch Expenses 25,000
$
Marketing 30,000
$
Operating Expenses 240,000
$
Total 500,000
$
Sources of Funds
Loan 500,000
$
Total 500,000
$
33%
11%
5%
6%
45%
Uses of Funds
Kitchen Equipment
Furniture & Fittings
Launch Expenses
Marketing
Operating Expenses
37. XYZ, LLC | Business Plan
Financial Plan
37
Projected Income Statements
Particulars 2020 2021 2022 2023 2024
Revenues
Dine-In 725,166
$ 1,183,871
$ 1,304,034
$ 1,472,806
$ 1,659,267
$
Delivery 175,933
$ 254,583
$ 256,071
$ 288,524
$ 325,091
$
Total 901,099
$ 1,438,455
$ 1,560,105
$ 1,761,330
$ 1,984,358
$
Cost of Goods Sold
Food Cost 360,440
$ 521,420
$ 624,042
$ 704,532
$ 793,743
$
Delivery Partner's Commission 56,299
$ 81,467
$ 81,943
$ 92,328
$ 104,029
$
Total 416,738
$ 602,886
$ 705,985
$ 796,860
$ 897,772
$
Gross Margin 484,361
$ 835,568
$ 854,120
$ 964,470
$ 1,086,586
$
Gross Margin 54% 58% 55% 55% 55%
Expenses
Manpower 209,972
$ 220,470
$ 231,494
$ 243,069
$ 255,222
$
Rent 240,000
$ 252,000
$ 264,600
$ 277,830
$ 291,722
$
Utilities 27,900
$ 30,870
$ 32,414
$ 34,034
$ 35,736
$
Telephone & Internet 2,300
$ 2,520
$ 2,646
$ 2,778
$ 2,917
$
Insurance 17,250
$ 18,900
$ 19,845
$ 20,837
$ 21,879
$
Consumables & Packaging 9,011
$ 14,385
$ 15,601
$ 17,613
$ 19,844
$
Accountant, Payroll and Taxes 11,500
$ 12,600
$ 13,230
$ 13,892
$ 14,586
$
Consulting 12,000
$ 12,600
$ 13,230
$ 13,892
$ 14,586
$
Credit Card/Payment Gateway 27,033
$ 43,154
$ 46,803
$ 52,840
$ 59,531
$
Marketing 60,400
$ 90,000
$ 94,500
$ 99,225
$ 104,186
$
Interest 22,950
$ 18,331
$ 13,476
$ 8,372
$ 3,008
$
Depreciation 60,860
$ 42,582
$ 29,840
$ 20,946
$ 14,731
$
Total 617,366
$ 697,499
$ 734,363
$ 776,010
$ 820,209
$
Net Profit before taxes (133,005)
$ 138,070
$ 119,758
$ 188,461
$ 266,377
$
Taxes -
$ 15,431
$ 15,323
$ 31,828
$ 49,728
$
Net Profit before taxes (133,005)
$ 122,638
$ 104,435
$ 156,632
$ 216,650
$
Key Assumptions
§ The restaurant will have two sources of revenue: dine-in and delivery.
§ The revenues for the existing restaurant are estimated to grow at
2.5% per month in 2020, 1.5% in 2021, and 1% from July 2022.
Considering the huge market potential, these number are extremely
conservative.
§ The new restaurant is expected to be operational from Feb 2020.
Since the restaurant will be located at the airport or colleges, or other
places where there is high foot traffic, the growth rates will be higher
than the current outlet. Accordingly, a 5% monthly growth is assumed
for 2020, 1.5% in 2021, and 1% from 2022.
§ Food cost is assumed at 40% of revenues, which is in line with the
industry norms.
§ All other expenses are assumed to increase at 5% per annum.
Analysis
§ The revenue shows a healthy compounded annual growth rate of
22%.
§ The gross profit also shows a healthy compounded annual growth
rate of 22%, in line with the revenues.
§ The restaurant becomes profitable from 2021 and operates at normal
capacity from 2022.
§ The net profit shows a compounded annual growth rate of 33%
between 2021 and 2024.
38. XYZ, LLC | Business Plan
Financial Plan
38
Projected Working Capital Requirements
Particulars 2020 2021 2022 2023 2024
Current Assets
Receivables - In Restaurant 12,965
$ 17,357
$ 19,156
$ 21,594
$ 24,325
$
Receivables - Delivery Partner 8,364
$ 11,198
$ 11,263
$ 12,691
$ 14,297
$
Inventory 5,041
$ 6,276
$ 7,331
$ 8,264
$ 9,309
$
-
$ -
$ -
$ -
$ -
$
Total 26,370
$ 34,831
$ 37,749
$ 42,548
$ 47,931
$
Current Liabilities
Payables -
$ -
$ -
$ -
$ -
$
Total -
$ -
$ -
$ -
$ -
$
Net Working Capital 26,370
$ 34,831
$ 37,749
$ 42,548
$ 47,931
$
Key Assumptions
§ The average inventory holding days will be 4 days.
§ Receivables for dine-in will be 5 days. This will primarily be from the
credit card/debit card swipes.
§ Receivables from delivery partners like Uber eats is assumed to be 15
days.
§ No payables are assumed. All vendors are expected to deal on ‘cash
and carry’ terms.
39. XYZ, LLC | Business Plan
Financial Plan
39
Projected Cash Flow Statements
Particulars 2020 2021 2022 2023 2024
Operating Activities
Net Profit after taxes (216,814)
$ 77,156
$ 76,442
$ 159,142
$ 248,639
$
(+) Depreciation 60,860
$ 42,582
$ 29,840
$ 20,946
$ 14,731
$
(+) Interest 22,950
$ 18,331
$ 13,476
$ 8,372
$ 3,008
$
(-) Increase in Receivables (21,329)
$ (7,226)
$ (1,863)
$ (3,866)
$ (4,338)
$
(-) Increase in Inventory (5,041)
$ (1,235)
$ (1,055)
$ (933)
$ (1,045)
$
(+) Increase in Payables -
$ -
$ -
$ -
$ -
$
Cash flow from operating activities (159,375)
$ 129,608
$ 116,840
$ 183,662
$ 260,994
$
Investing Activities
Kitchen Equipment (165,000)
$ -
$ -
$ -
$ -
$
Furniture & Fittings (40,000)
$ -
$ -
$ -
$ -
$
Marketing (20,000)
$ -
$ -
$ -
$ -
$
Total (225,000)
$ -
$ -
$ -
$ -
$
Financing Activities
Loan 500,000
$ -
$ -
$ -
$ -
$
Repayment (113,227)
$ (113,227)
$ (113,227)
$ (113,227)
$ (113,227)
$
Total 386,773
$ (113,227)
$ (113,227)
$ (113,227)
$ (113,227)
$
Opening Balance - 2,398 18,778 22,391 92,825
Surplus 2,398
$ 16,381
$ 3,612
$ 70,434
$ 147,767
$
Closing Balance 2,398
$ 18,778
$ 22,391
$ 92,825
$ 240,592
$
Analysis
§ The cash flow statements show a very healthy cash position.
§ Except for the first year where the business model is yet to stabilize,
all other years show a positive operating cash flow. This shows the
financial health and cash generating ability of the business.
§ The cash balance at the end of five years after meeting all costs is
about $240k, after repayment of all debt and interest thereon.
40. XYZ, LLC | Business Plan
Financial Plan
40
Projected Balance Sheets
Particulars 2020 2021 2022 2023 2024
Assets
Kitchen Equipment 115,182
$ 80,593
$ 56,540
$ 39,783
$ 28,086
$
Furniture & Fittings 28,958
$ 20,965
$ 15,178
$ 10,988
$ 7,955
$
Capitalized Expenses -
$ -
$ -
$ -
$ -
$
Inventory 5,041
$ 6,276
$ 7,331
$ 8,264
$ 9,309
$
Receivables 21,329
$ 28,555
$ 30,418
$ 34,284
$ 38,622
$
Deposits 20,000
$ 20,000
$ 20,000
$ 20,000
$ 20,000
$
Cash and Bank Balance 2,398
$ 18,778
$ 22,391
$ 92,825
$ 240,592
$
Total 192,908
$ 175,168
$ 151,858
$ 206,145
$ 344,564
$
Liabilities & Equity
Loan 409,722
$ 314,826
$ 215,074
$ 110,220
$ (0)
$
Retained Earnings (216,814)
$ (139,658)
$ (63,217)
$ 95,925
$ 344,564
$
Payables -
$ -
$ -
$ -
$ -
$
Total 192,908
$ 175,168
$ 151,858
$ 206,145
$ 344,564
$
Analysis
§ The projected balance sheets prove the financial viability and
strength of the business model.
§ At the end of 2024, the cash balance available is $0.24 million, which
shows the cash generating ability of the business.
§ The retained earnings at the end of 2024 is $344,564.