Accelery, Inc. Digital Leadership Framework
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Lenwood M Ross, Founder and & CEO of Accelery, Inc. reviews five questions that digital transformation leaders should ask before beginning their net digital transformation project.
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Accelery, Inc. Digital Leadership Framework
- 1. ACCELERY, INC. Digital Leadership Framework Five Questions To Guide Your Thinking
- 2. What You Need to Know Keys to Our Framework Introduction Vision and Mission - Why must we transform? Digital Culture - Are my people ready? Digital Technology - What technologies will we use? Digital Domain - How will digital technologies impact my business strategies? Digital Journey - Where are we in our digital journey Connect With Me A C C E L E R Y , I N C . | 2 0 2 1 P A G E 2
- 3. A C C E L E R Y , I N C . | 2 0 2 1 DIGITAL BUSINESS Introduction Today, digital transformation is on every business leader's mind. In 2020, technology investing surged in response to Covid-19. Executives led technology roll-outs over weeks rather than years dramatically changing beliefs about how long transformations would take. But, many companies still face hard truths. Digitally maturing organizations invested more than other organizations before the pandemic and continue to invest more today. What can lagging organizations do? Invest in people. People are the key to digital transformation. P A G E 3
- 4. Mission and Vision Why must we transform? Digital technologies lower barriers to entry. Competition is fierce. Community is now an essential competitive differentiator. Mission and vision increase employee and customer engagement connecting purpose, passion and profits. Your organization's mission and vision are the foundation for your digital transformation. A C C E L E R Y , I N C . | 2 0 2 1 P A G E 4
- 5. Digital Culture Are my people ready? Digital maturing companies exhibit leadership, organizational, and personal behaviors that help them to win. CEOs should focus on programmatic upskilling and reskilling in the flow of work to rapidly change behaviors. In these mission-critical behaviors, it is not enough to remember and understand. We must apply, analyze, evaluate and create. Our goal is transformation. People Behaviors Organizational Behaviors Leadership Behaviors A C C E L E R Y , I N C . | 2 0 2 1 P A G E 5
- 6. William Pollard Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. On Learning and Innovation A C C E L E R Y , I N C . | 2 0 2 1 P A G E 6
- 7. Digital Technologies What technology will we use? CEOs and their leadership team should have a basic understanding of digital technologies. People use digital technologies to disrupt existing markets and create new market opportunities. Building digital culture is critical because our people must use digital technologies to accelerate the business in one or more of the key business domains. A C C E L E R Y , I N C . | 2 0 2 1 P A G E 7 Mobility Cloud Social Media Internet of Things Big Data Blockchain
- 8. Digital Domains How will digital technology impact my strategies? Digital technologies fundamentally change business strategy. Without understanding how digital technologies impact these five domains of digital business, it's impossible to know whether we are pursuing an effective digital strategy. We can leapfrog competitors when we innovate in a digital domain. Courageous leaders take calculated risks. Customers Competition Innovation Value Data A C C E L E R Y , I N C . | 2 0 2 1 P A G E 8
- 9. 75% Percentage of Digital Transformations that Fail Source: Challenges of Transformation - Putting People First | BCG With digital transformation, you need to take a broad perspective and really understand the business, and think about how the power of digital can be applied in different ways to accelerate the business. Sara Armbruster CEO, Steelcase Source: Kane, Nanda, Phillips, and Copulsky, The Transformation Myth, Leading Your Organization Through Uncertain Times A C C E L E R Y , I N C . | 2 0 2 1 P A G E 9
- 10. Digital Journey Where are we in our digital journey? Digital transformation is not a destination. It's a journey. The digital transformation journey begins with the best technologies and strategies that increase customer engagement, improve employee engagement, operations, and product innovation. By now, most enterprises are in their digital transformation journey. So, people are the key to accelerating. A C C E L E R Y , I N C . | 2 0 2 1 P A G E 1 0
- 11. Conclusion People are the key to digital transformation. A programmatic approach to building a people-first digital culture is critical to a successful digital transformation journey. Understanding digital technologies and how they impact the domains of digital business is necessary to pursue effective digital strategies. Would you please connect with us to join our mission to help people transform and win? A C C E L E R Y , I N C . | 2 0 2 1 P A G E 1 1
- 12. Connect With Us LinkedIn https://www.linkedin.com/in/lenwoodmross/ Twitter https://twitter.com/lenwood_ross Accelery, Inc. https://www.linkedin.com/company/acceleryinc Lenwood M. Ross Founder and CEO, Accelery, Inc. A C C E L E R Y , I N C . | 2 0 2 1 P A G E 1 2