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2. INTRODUCTION
• Whisper is a sanitary pad which came in existence in 1980s.
• Whisper is a trademark of the Procter & Gamble (P&G)
Company.
• It is the only product which boldly showed the sanitary pads on
Televisions.
• Committed to innovation in feminine hygiene products.
• Actively engages with consumers through educational initiatives
and community outreach programs.
• Recognized as a market leader in feminine hygiene, trusted by
millions of women worldwide.
3. PRODUCTS UNDER WHISPER
Product Name Features Absorption
Level
Sizes Available
Whisper Ultra Thin - Ultra-thin design
- Rapid Absorption
Light to Heavy Flow Regular, XL, XXL
Whisper Maxi
Nights
- Extra-long and
wide for overnight
protection
Heavy Flow Regular, XL, XXL
Whisper Choice - Soft cotton-like
cover
- Odour-lock
technology
Light to Medium
flow
Regular, XL
Whisper Soft - Soft and gentle
on skin
- Dermatologically
tested
Light to Medium
flow
Regular, XL
Whisper Ultra Soft - Silky soft cover
for comfort
- Extra-absorbent
core
Light to Heavy Flow Regular, XL, XXL
5. Aspect Details
Brand Name Whisper
Parent Company Procter & Gamble (P&G)
Founded Early 1980s
Headquarters Cincinnati, Ohio, United States
Products Sanitary napkins and feminine hygiene
Market Reach Global presence in numerous countries
Innovation Continuous product innovation and R&D
Values Focus on comfort, protection, and confidence
Social Impact Initiatives promoting menstrual health education and
empowerment
Sustainability Eco-friendly product lines and environmental
initiatives
Market Position Leading brand in the feminine hygiene market
COMPANY PROFILE
14. PRICE RANGE OF WHISPER NAPKINS
Product Type Price Range (INR)
Whisper Ultra Thin ₹60 - ₹120
Whisper Soft ₹55 - ₹110
Whisper Maxi Nights ₹70 - ₹130
Whisper Ultra XL ₹70 - ₹130
Whisper Choice XL ₹65 - ₹125
Whisper Ultra XL Wings ₹75 - ₹140
Whisper Maxi XL Wings ₹80 - ₹150
Whisper Heavy Flow XL ₹80 - ₹150
17. Aspect
Description
Product - Whisper offers a range of sanitary napkins designed for different flow
levels and preferences.
- Products feature advanced absorption technology, soft materials, and
innovative designs for superior comfort and protection.
- Whisper also provides variants such as ultra-thin pads, maxi pads, and
overnight pads to meet diverse needs.
Price - Whisper's pricing strategy offers products at various price points to
cater to different consumer budgets.
- Prices are influenced by factors such as production costs,
competition, and perceived value.
- Whisper aims to maintain affordability while offering quality products.
MARKETING MIX OF WHISPER SANITARY NAPKINS
18. Place - Whisper products are widely distributed through various
channels including supermarkets, pharmacies,
convenience stores, and online retailers.
- The brand ensures extensive availability to ensure easy
access for consumers across different regions.
Promotion - Whisper utilizes diverse advertising channels such as
television, print media, digital platforms, and social
media to reach its target audience effectively.
- The brand employs emotional branding, celebrity
endorsements, educational campaigns, and community
engagement to connect with consumers and build brand
awareness.
- Whisper's promotional efforts focus on empowering
women, breaking taboos, and promoting menstrual
health and hygiene.
