E-commerce Business plan Presentation

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Glistenway.com aims to become the leading online clothing retailer in Bangladesh by offering high quality apparel from exclusive brands at competitive prices. The company founders have experience in textiles and programming. Glistenway plans to launch with an easy-to-use ecommerce site and grow sales 25-30% annually by expanding their product catalog and promoting through social media. The target market is middle and high income men and women aged 17-30 nationwide and eventually exporting internationally.

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E-commerce Business plan Presentation

1. GLISTENWAY www.glistenway.com

2. Submitted To H M NAFIS JAHID Honorable Faculty of University of South Asia

3. Submitted By 21(Day) Batch Chistia Rahman Akash 131-0121-002 Md.Sazzatul Hasan Shovon 123-0301-002 Md.Sohag Hossen Khan 131-0259-006 Md.Neowaj Ahmed 131-0028-002 Iqbal Hossain 131-0192-002

4. Glistenway.com going to be an e-commerce clothing start-up company which will position itself to become the market leader in offering online merchants and consumers a uniform and trouble-free way to get merchandise purchased online.

5. Office: Khilkhet,Nikunja,Road-2,House-9,Dhaka Factory: Chowrasta,Gazipur

6. Glistenway.com going to be the one-click solution for all kinds of apparel purchases. It will provides a good collection of high quality apparels at competitively low price. Some of these products will exclusive to Glistenway.com and would not available for purchase in other online stores.With competitive pricing strategy along with advanced marketing and excellent customer service, we believe, we can make our business one of the most successful online business in near future.We will strive to be a good specialty on-line retailer inspiring people to buy and use our products to improve their lifestyles through a role and vogue, while creating a world- class business model. “Our key goal will to be the country’s largest supplier of fashionable apparels for our customers through online shopping.”

7. COMPANY DESCRIPTION • Founding by some young entrepreneurs. • All the member are experienced in textile and programming sector individually. • Products for young age people. • 2 products manufacturing factory attached with our company. • Small place but big company. • Few new options in our website.

8. IMPORTANCE

9. -To become the regional leader of fashion Clothes. -To expand our client base throughout in the Bangladesh. -To provide excellent customer service. -To be a trusted and reliable Garments supplier, known through out Bangladesh.

10. Financial Goals: • Obtain financial to expand manufacturing capabilities, increase distribution, and to produce more new products. • Increase revenues by at least 25%- 30% each year, after the first year. • Increase the investment money every year to make this company bigger. • Return the bank loan within 5 year.

11. GOALS Non Financial Goals: • Develop a best website, which maintain strong relationship with retailers. • To be among the top ten favorite bands within 2 years • To add new design in every season.

12. • Offering a high quality, branded product whose image is recognizable among consumers. • Developing a reputation among retailers as a reliable manufacturer, delivering the products on schedule. • Affordability of the latest fashion among general people.

13. THE TARGET MRKET • Segments For both middle and high class people • Age 17-30 years boys and girls • Geography Expansion the business in all over the country and to export in near future.

14. PRODUCT CONFIGURATION

15. The marketing mix consists of the Four P’s.The marketing mix will be implanted as follows:

16. PRODUCTION STRATEGY • Cloths with different colors. • Customized design and prints from famous designer. • On demand modification. • Variation in products at a certain time later. • Seasonal product arrive at the starting of the season.

17. DISTRIBUTION(PLACE) STRATEGY • Internet based distribution and sales • Online booking before the products come from the factory. • Offline order by the phone. • Quick delivery.

18. PROMOTIONAL STRATEGY • Print media • Electronic media • Leaflets and banners • Fashion magazines • Facebook updates • Radios

19. PRICING STRATEGY • Price within the budget of targeted customers. • The range starts from 300TK to maximum 3000TK • Comparatively low price then the competitors expecting high sales. • 20%Off for every product after buy 3 products. • Offer at the last time of every season.

20. SALES AND INCOME 2500000 3000000 3500000 4000000 2500000 3000000 3500000 4000000 250000 750000 900000 1200000 Year 1 Year 2 Year 3 Year 4 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 Chart Title Sales Gross Margin Profit

21. Description Cost(TK) Computer 900000 Furniture and fixture (interior decoration) 200000 Office equipment 100000 Rent for office 360000 Salaries 200000 Promotional expenses 50000 Website 10000 Total capital cost 1820000 Working capital Our Products 500000 Brand Product 100000 Total working capital 600000 Project cost 2420000 21

22. GIVING PERSIONS AMOUNT OF TK CHISTIA RAHMAN AKASH 500000 TK Md.Sazzatul Hasan Shovon 500000 TK Md.Neowaj Ahmed 500000 TK Iqbal Hossain 500000 TK Md.Mir Inshan 500000 TK TOTAL 2500000 TK 22

23. Customer Database Contact Details Payment Details OnlineVisiting Frequency Most frequent buying design, style color & segment Amount they have bought in the life time In order to personalize the content for each individual visitor, the site needs to track the visitors’ behavior on the website using cookies.This information is provided to server software that generates dynamic web pages with contents that the visitor can use.This information is also used to greet the visitors when come back to the site later.

24. CUSTOMER PRIVACY glistenway.com is committed to maintaining customer confidence and trust, and to protect any personal information provided online, therefore we offer the following privacy policy. The policy is that all personal information, such as customer name, postal and email address or telephone number, is private and confidential. Accordingly, the personal information customers supply is stored in a secure location, is accessible only by designated staff, and use only for the purposes for which customer provide the information (such as to respond to a request or to process customer order).

25. For Boys For Girls

26. USES OUR WEBSITE Our automated website is very easy to use. As customer shop simply click on the "add to cart" icon for any item would customer like to purchase, it will automatically be added to customer virtual "shopping cart".When customer are done shopping, just click on the "checkout" link at the top of the page and follow the simple instructions to complete customer order. Shipping will be calculated automatically for depending on customer location and the shipping method chosen and customer will be given an order total before finalizing customer order.

27. Customer can place an order with us in one of two easy ways: Use our secure shopping cart system on our website. Call usToll Free to place a order between 9am to 5pm. We strive to provide fast shipping at low economical prices to all our customers. We take only one day time to shipping our products

28. THREATS FOR THE BUSINESS • Server/Hosting Problems • Connection Problems • Expectation Problems

29. • Online trial room. • Attractive offline service. • Lots of high class brand. • Adaptability of consumers satisfaction. • Low cost then any other shop.

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E-commerce Business plan Presentation

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